SC 13G 1 peierls_13g.htm SCHEDULE 13G
 

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
Under the Securities Exchange Act of 1934
CÜR MEDIA, INC
(Name of Issuer)
 
Common Stock, $0.0001 par value per share
(Title of Class of Securities)
 
23126J109
(CUSIP Number)
December 31, 2014
(Date of Event which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
☐  Rule 13d-1(b)
☐  Rule 13d-1(c)
☑  Rule 13d-1(d)
* The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.
The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

CUSIP No. 23126J109
13G
Page 2 of 9 Pages
1
NAMES OF REPORTING PERSONS
 
 
I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
 
 
 
The Peierls Foundation, Inc.
Taxpayer I.D. No. 13-6082503
 
 
 
 
 
2
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
   
(a)
   
(b)☑
 
 
3
SEC USE ONLY
 
 
 
 
 
 
 
4
CITIZENSHIP OR PLACE OF ORGANIZATION
 
 
USA
 
 
 
 
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH
5
SOLE VOTING POWER
 
 
 
1,290,006 (1)
 
 
 
 
6
SHARED VOTING POWER
 
 
 
 
 
 
 
7
SOLE DISPOSITIVE POWER
 
 
 
1,290,006 (2)
 
 
 
 
8
SHARED DISPOSITIVE POWER
 
 
 
 
 
 
 
9
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 
 
1,290,006
 
 
 
 
10
CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS) 
 
 
 
 
11
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
 
 
5.06%
 
 
 
 
12
TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
 
 
CO
 
 
 
 
 
(1)
Joint filing pursuant to Rule 13d-1(k)(1).  This Schedule 13G is filed by the Peierls Foundation, Inc. (the "Foundation").  This Schedule 13G is also being filed on behalf of E. Jeffrey Peierls, the President and a Director of the Foundation, and Brian E. Peierls, the Vice President and a Director of the Foundation.  E. Jeffrey Peierls may be deemed the beneficial owner of securities held by trusts of which E. Jeffrey Peierls is an individual trustee. E. Jeffrey Peierls and Brian E. Peierls may be deemed to share indirect ownership of securities held by the Foundation, and trusts of which E. Jeffrey Peierls and Brian E. Peierls are co-trustees.
 
(2)
Consists of 645,006 shares of common stock and 645,000 shares of common stock which may be acquired upon exercise of warrants, which are exercisable immediately.

CUSIP No. 23126J109
13G
Page 3 of 9 Pages
 
1
NAMES OF REPORTING PERSONS
 
 
I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
 
 
 
E. Jeffrey Peierls
 
 
 
 
 
2
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
   
(a)
   
(b)☑
 
 
3
SEC USE ONLY
 
 
 
 
 
 
 
4
CITIZENSHIP OR PLACE OF ORGANIZATION
 
 
USA
 
 
 
 
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH
5
SOLE VOTING POWER
 
 
 
 942,011 (3)
 
 
 
 
 
6
SHARED VOTING POWER
 
 
1,408,008 (4)
 
 
 
 
7
SOLE DISPOSITIVE POWER
 
 
 
942,011 (3)
 
 
 
 
8
SHARED DISPOSITIVE POWER
 
 
1,408,008 (4)
 
 
 
 
9
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 
 
2,350,019
 
 
 
 
10
CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS) 
 
 
 
 
11
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
 
 
9.04%
 
 
 
 
12
TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
 
 
IN
 
 
 
 
 
(3)
Consists of 471,011 shares of common stock and 471,000 shares of common stock which may be acquired upon exercise of warrants, which are exercisable immediately.
 
(4)
Consists of 704,008 shares of common stock and 704,000 shares of common stock which may be acquired upon exercise of warrants, which are exercisable immediately.

CUSIP No. 23126J109
13G
Page 4 of 9 Pages
1
NAMES OF REPORTING PERSONS
 
 
I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
 
 
 
Brian E. Peierls
 
 
 
 
 
2
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
   
(a)
   
(b)☑
 
 
3
SEC USE ONLY
 
 
 
 
 
 
 
4
CITIZENSHIP OR PLACE OF ORGANIZATION
 
 
USA
 
 
 
 
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH
5
SOLE VOTING POWER
 
 
 
250,001 (5)
 
 
 
 
 
6
SHARED VOTING POWER
 
 
1,408,008 (6)
 
 
 
 
7
SOLE DISPOSITIVE POWER
 
 
 
250,001 (5)
 
 
 
 
 
8
SHARED DISPOSITIVE POWER
 
 
1,408,008 (6)
 
 
 
 
9
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 
 
 1,658,009
 
 
 
 
10
CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS) 
 
 
 
 
11
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
 
 
6.46%
 
 
 
 
12
TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
 
 
IN
 
 
 
 
 
(5)
Consists of 125,001 shares of common stock and 125,000 shares of common stock which may be acquired upon exercise of warrants, which are exercisable immediately.
 
(6)
Consists of 704,008 shares of common stock and 704,000 shares of common stock which may be acquired upon exercise of warrants, which are exercisable immediately

CUSIP No. 23126J109
13G
Page 5 of 9 Pages
Item 1.
 
(a)
Name of Issuer
 
CÜR MEDIA, INC
 
   
 
(b)
Address of Issuer's Principal Executive Offices
 
The principal executive offices are located at 2217 New London Turnpike, South Glastonbury, CT 06073.
Item 2.
The Peierls Foundation, Inc.
 
(a)
Name of Person Filing
 
The Peierls Foundation, Inc.
 
   
 
(b)
Address of the Principal Office or, if none, residence
 
c/o E. Jeffrey Peierls
73 S. Holman Way
Golden, CO 80401
 
   
 
(c)
Citizenship
 
USA entity
 
   
 
(d)
Title of Class of Securities
 
Common Stock, $0.0001 par value per share
 
   
 
(e)
CUSIP Number
 
23126J109
E. Jeffrey Peierls
 
(a)
Name of Person Filing
 
E. Jeffrey Peierls
 
   
 
(b)
Address of the Principal Office or, if none, residence
 
73 S. Holman Way
Golden, CO 80401
 
   
 
(c)
Citizenship
 
USA
 
   
 
(d)
Title of Class of Securities
 
Common Stock, $0.0001 par value per share
 
   
 
(e)
CUSIP Number
 
23126J109

CUSIP No. 23126J109
13G
Page 6 of 9 Pages
Brian E. Peierls
 
(a)
Name of Person Filing
 
Brian E. Peierls
 
   
 
(b)
Address of the Principal Office or, if none, residence
 
7808 Harvestman Cove
Austin, TX  78731
 
   
 
(c)
Citizenship
 
USA
 
 
(d)
Title of Class of Securities
 
Common Stock, $0.0001 par value per share
 
   
 
(e)
CUSIP Number
 
23126J109
Item 3.  If this statement is filed pursuant to §§240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
 
(a)
Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o).
 
   
 
(b)
Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c).
 
   
 
(c)
Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c).
 
   
 
(d)
Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8).
 
   
 
(e)
An investment adviser in accordance with §240.13d-1(b)(1)(ii)(E);
 
   
 
(f)
An employee benefit plan or endowment fund in accordance with §240.13d-1(b)(1)(ii)(F);
 
   
 
(g)
A parent holding company or control person in accordance with §240.13d-1(b)(1)(ii)(G);
 
   
 
(h)
A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
 
   
 
(i)
A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
 
   
 
(j)
Group, in accordance with §240.13d-1(b)(1)(ii)(J).
 
   
 

CUSIP No. 23126J109
13G
Page 7 of 9 Pages
 
Item 4.  Ownership.
Provide the following information regarding the aggregate number and percentage of the class of securities of the issuer identified in Item 1.
         
 
(a)
 
Amount beneficially owned:   See Item 9 of Cover Pages.
 
       
 
(b)
 
Percent of class:   See Item 11 of Cover Pages.
 
       
 
(c)
 
Number of shares as to which the person has:  
 
       
 
 
 
(i)
Sole power to vote or to direct the vote:  See Item 5 of Cover Pages
 
       
 
 
 
(ii)
Shared power to vote or to direct the vote:  See Item 6 of Cover Pages
 
       
 
 
 
(iii)
Sole power to dispose or to direct the disposition of:  See Item 7 of Cover Pages
 
       
 
 
 
(iv)
Shared power to dispose or to direct the disposition of:  See Item 8 of Cover Pages
 
       
Instruction. For computations regarding securities which represent a right to acquire an underlying security see §240.13d-3(d)(1).
Item 5.  Ownership of Five Percent or Less of a Class.
If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following     .
Instruction. Dissolution of a group requires a response to this item.
Item 6.  Ownership of More than Five Percent on Behalf of Another Person.
 Not applicable.
Item 7.  Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company.
  Not applicable.
 

CUSIP No. 23126J109
13G
Page 8 of 9 Pages
 
Item 8.  Identification and Classification of Members of the Group.
  Not applicable.
Item 9.  Notice of Dissolution of Group.
  Not applicable.
Item 10.  Certification.
By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect.
 
   

CUSIP No. 23126J109
13G
Page 9 of 9 Pages

         
         
         
After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
 
The Peierls Foundation, Inc.
 
By:
 
/s/ E. Jeffrey Peierls                                                                                    
E. Jeffrey Peierls, President
 
 
/s/  E. Jeffrey Peierls                                                                                    
E. Jeffrey Peierls, Individually
 
 
/s/  Brian E. Peierls                                                                                    
Brian E. Peierls, Individually