13F-HR 1 cover13f033110.txt 13-F UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 13F FORM 13F COVER PAGE Report for the Calendar Year or Quarter Ended: March 31, 2010 Check here if Amendment [ ]; Amendment Number: ___ This Amendment (Check only one): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Valicenti Advisory Services, Inc. Address: 400 East Water Street Elmira, New York 14901 13F File Number: 28-7606 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Jeffrey S. Naylor Title: Vice President Phone: 607-734-2665 Signature, Place, and Date of Signing: Elmira, NY --------------------------- ---------------- ----------------- Report Type (Check only one.): [X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 44 Form 13F Information Table Value Total: $94,489 (x$1000) FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- ALTRIA GROUP INC COM 02209S103 1200 58482 SH SOLE 58482 AMAZON COM INC COM 023135106 3165 23315 SH SOLE 23315 APPLE INC COM 037833100 4327 18413 SH SOLE 18413 BP PLC ADR COM 055622104 971 17009 SH SOLE 17009 CATERPILLAR INC DEL COM 149123101 333 5300 SH SOLE 5300 CHEVRON CORP COM 166764100 4505 59406 SH SOLE 59406 CISCO SYSTEMS INC COM 17275R102 2449 94087 SH SOLE 94087 COCA-COLA CO COM 191216100 373 6774 SH SOLE 6774 CORNING INC COM 219350105 6619 327498 SH SOLE 327498 COVANCE INC COM 222816100 2571 41884 SH SOLE 41884 DIRECTV GROUP INC COM 25490A101 967 28600 SH SOLE 28600 DR HORTON INC. COM 23331A109 347 27500 SH SOLE 27500 ELMIRA SAVINGS BANK COM 289660102 3119 181324 SH SOLE 181324 EMC CORP COM 268648102 1969 109150 SH SOLE 109150 EQUINIX INC COM 29444U502 997 10245 SH SOLE 10245 EXXON MOBIL CORP COM 30231G102 2555 38143 SH SOLE 38143 GENERAL ELECTRIC CO COM 369604103 3871 212703 SH SOLE 212703 INTEL CORP COM 458140100 3854 172890 SH SOLE 172890 INTL BUSINESS MACHINES COM 459200101 2165 16878 SH SOLE 16878 INTUITIVE SURGICAL COM 46120E602 5564 15982 SH SOLE 15982 JACOBS ENGINEERING GROUP INC COM 469814107 784 17357 SH SOLE 17357 JOHNSON & JOHNSON COM 478160104 3321 50939 SH SOLE 50939 KRAFT FOODS INC COM 50075N104 676 22338 SH SOLE 22338 MCDERMOTT INTL INC COM 580037109 2686 99791 SH SOLE 99791 MEDTRONIC INC COM 585055106 2442 54225 SH SOLE 54225 MICROSOFT CORP COM 594918104 2698 92138 SH SOLE 92138 MONSANTO CO NEW COM 61166W101 2152 30125 SH SOLE 30125 NATIONAL OILWELL VARCO INC COM 637071101 596 14675 SH SOLE 14675 PEPSICO INC COM 713448108 1485 22441 SH SOLE 22441 PHILIP MORRIS INTERNATIONAL IN COM 718172109 1671 32042 SH SOLE 32042 QUALCOMM INC COM 747525103 2805 66850 SH SOLE 66850 ROYAL DUTCH SHELL B ADR COM 780259107 477 8616 SH SOLE 8616 SCHLUMBERGER LTD COM 806857108 2432 38325 SH SOLE 38325 TARGET CORP COM 87612E106 419 7975 SH SOLE 7975 TRANSOCEAN INC COM H8817H100 762 8825 SH SOLE 8825 UNITED TECHNOLOGIES COM 913017109 1794 24376 SH SOLE 24376 VALERO ENERGY CORP COM 91913Y100 2783 141262 SH SOLE 141262 VERIZON COMMUNICATIONS COM 92343V104 2974 95888 SH SOLE 95888 ZIMMER HOLDINGS, INC COM 98956P102 2697 45553 SH SOLE 45553 ISHARES NASDAQ BIOTECH INDX 464287556 1711 18810 SH SOLE 18810 PROSHS ULTRASHRT S&P500 PROSHA 74347R883 732 23625 SH SOLE 23625 UTILITIES SELECT SECTOR SPDR 81369Y886 985 33200 SH SOLE 33200 PROSHARES ULTRASHORT LEHMAN 20 74347r297 2881 59175 SH SOLE 59175 ISHARES TR COMEX GOLD 464285105 605 5553 SH SOLE 5553