Exhibit 10.2

September 15, 2025

The Brand House Collective, Inc.

5310 Maryland Way

Brentwood, Tennessee 37027

Attn: Amy Sullivan, President, Chief Executive Officer

W. Michael Madden, Executive Vice President and Chief Financial Officer

Re: Amendment No. 1 to Asset Purchase Agreement

Ladies and Gentlemen:

Reference is hereby made to that certain Asset Purchase Agreement, dated as of May 7, 2025 (the “Purchase Agreement”), by and between Bed Bath & Beyond, Inc. (f/k/a Beyond, Inc.), a Delaware corporation (“Purchaser”), and The Brand House Collective Inc., a Tennessee corporation (f/k/a Kirkland’s Inc.) (the “Seller”) (each a “Party”, and together, the “Parties”). Capitalized terms used but not defined herein shall have their respective meaning in the Purchase Agreement.

The Parties hereby acknowledge and agree as follows:

1. Amendment to the Purchase Agreement. Pursuant to and in accordance with Section 10.4 of the Purchase Agreement, notwithstanding anything to the contrary set forth in the Purchase Agreement:

a) “Cash “Payment” as such term is used in the Purchase Agreement shall mean $10,000,000.00; and

b)  Section 1.1(a) of the Purchase Agreement is hereby deleted in its entirety and replaced with the following: the Trademarks, Trademark registrations, and Trademark applications set forth on Schedule 1.1(a), as well as all other Trademarks, Trademark registrations and Trademark applications owned by Seller and its Affiliates that are comprised of or contain the element “Kirkland” or any abbreviation, translation, or derivation thereof, together with all statutory and common law rights in any and all of the foregoing, all registrations and applications therefor and all renewals thereof (collectively, the “Acquired Trademarks”), all goodwill associated with, or symbolized by, such Trademarks, and all other rights, priorities and privileges arising therefrom or pertaining thereto, throughout the world

1

2. Seller Disclosure Schedules. The disclosure schedules required to be delivered by Seller pursuant to the Purchase Agreement and attached hereto as Exhibit A shall constitute the “Seller Disclosure Schedules” for all purposes under the Purchase Agreement.

3. Effect on the Purchase Agreement: This amendment (“Amendment”) constitutes an amendment to the Purchase Agreement, and the Parties hereby agree and acknowledge that this amendment is made in accordance with the requirements thereof. Throughout the Purchase Agreement, references to “Agreement” or similar phrases shall be deemed to refer to the Purchase Agreement, as amended and supplemented by this Amendment. Except as set forth in this Amendment, the Purchase Agreement shall continue in full force and effect in accordance with its terms. If there is conflict between this Amendment and the Purchase Agreement, the terms of this Amendment will prevail.

The validity, interpretation, construction, and enforcement of this Amendment shall be construed in accordance with and governed by the laws of the State of Delaware, without regard to conflict of laws principles. This Amendment may be executed in multiple counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument. Delivery of an executed counterpart of a signature page of this Amendment by facsimile, .pdf or other electronic transmission shall be as effective as delivery of a manually executed counterpart of this Amendment.

[remainder of page intentionally left blank]

2

If this Amendment correctly states our mutual understanding and agreement, please indicate your approval and agreement by executing this Amendment below, as of the date first set forth above, and returning a fully executed copy to the undersigned.

Very truly yours,

BED BATH & BEYOND, INC.
By:	/s/ Marcus Lemonis
Name:	Marcus Lemonis
Title:	Executive Chairman

Accepted and agreed to as of the date first above written:

THE BRAND HOUSE COLLECTIVE, INC.
By:	/s/ Andrea K. Courtois
Name:	Andrea K. Courtois
Title:	Senior Vice President and Chief Financial Officer