13F-HR 1 inftable.txt 13F-HR 1Q10 HOLDINGS FOR MORSE, WILLIAMS & CO., INC. UNITED STATES SECURITIES AND EXCHANGE COMMISION WASHINGTON D.C. 20549 FORM 13F COVER PAGE Report for calendar year or Quarter ended: March 31, 2010 Check here if amendment [ ]; Amendment Number: This Amendment (check only one.): [ ] is a restatement [ ] adds new holdings entries Institutional Investment Manger filing this report: Name: Morse. Williams & Co., Inc. Address: 441 Lexington Ave., 17th Floor New York, NY 10017 13F File Number: The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables are considered integral parts of this submission. Person signing this report on behalf of reporting manager: Name: Fortunata Messina Title: C.A.O. Phone: 212-856-8215 Signature, Place, And date of signing: /s/ Fortunata Messina New York May 13, 2010 Report Type (check only one): [x] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT List of Other Managers Reporting for this Manager: FORM 13F SUMMARY PAGE REPORT SUMMARY: NUMBER OF OTHER INCLUDED MANAGERS: 0 FORM 13F INFORMATION TABLE ENTRY TOTAL: 150 FORM 13F INFORMATION TABLE VALUE TOTAL: 113,510 LIST OF OTHER MANAGERS REPORTING FOR THIS MANAGER: FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- 3M CO COM COM 88579Y101 1332 15940.00 SH SOLE 15940.00 ABBOTT LABS COM COM 002824100 1228 23310.00 SH SOLE 23310.00 ACTIVISION BLIZZARD INC COM COM 00507V109 415 34400.00 SH SOLE 34400.00 ADOBE SYS INC COM COM 00724F101 809 22870.00 SH SOLE 22870.00 AETNA US HEALTHCARE INC COM COM 00817Y108 540 15390.00 SH SOLE 15390.00 AFLAC INC COM 001055102 1269 23371.00 SH SOLE 23371.00 AKAMAI TECHNOLOGIES INC COM COM 00971T101 353 11250.00 SH SOLE 11250.00 ALCOA INC COM COM 013817101 164 11493.00 SH SOLE 11493.00 AMAZON COM INC COM 023135106 1197 8817.00 SH SOLE 8817.00 AMERICA MOVIL SAB DE C V SPONS COM 02364W105 910 18075.00 SH SOLE 18075.00 AMERICAN EXPRESS COMPANY COM 025816109 697 16900.00 SH SOLE 16900.00 AMERISOURCE BERGEN CORP COM COM 03073E105 639 22110.00 SH SOLE 22110.00 AMGEN INC COM COM 031162100 984 16465.00 SH SOLE 16465.00 ANALOG DEVICES INC COM 032654105 387 13430.00 SH SOLE 13430.00 APACHE CORP COM 037411105 429 4230.00 SH SOLE 4230.00 APPLE INC COM COM 037833100 1196 5090.00 SH SOLE 5090.00 APPLIED MATERIALS INC COM 038222105 584 43360.00 SH SOLE 43360.00 ASTROTECH CORP COM COM 046484101 125 39000.00 SH SOLE 39000.00 AT&T INC COM COM 00206R102 876 33900.00 SH SOLE 33900.00 ATHEROS COMMUNICATIONS INC COM COM 04743P108 328 8480.00 SH SOLE 8480.00 AUTOMATIC DATA PROCESSING INC COM 053015103 788 17730.00 SH SOLE 17730.00 BALL CORP COM 058498106 333 6245.00 SH SOLE 6245.00 BARNES & NOBLE INC COM COM 067774109 206 9550.00 SH SOLE 9550.00 BAXTER INTERNATIONAL INC ISIN# COM 071813109 1060 18215.00 SH SOLE 18215.00 BEST BUY COMPANY INC COM 086516101 243 5720.00 SH SOLE 5720.00 BHP BILLITON LTD SPONSORED ADR COM 088606108 713 8875.00 SH SOLE 8875.00 BOEING CO COM COM 097023105 288 3970.00 SH SOLE 3970.00 BP PLC SPONS ADR COM 055622104 632 11076.00 SH SOLE 11076.00 BP PRUDHOE BAY ROYALTY TRUST COM 055630107 601 6090.00 SH SOLE 6090.00 BRISTOL MYERS SQUIBB CO COM COM 110122108 1072 40155.00 SH SOLE 40155.00 CARNIVAL CORP PAIRED CTF 1 COM COM 143658300 262 6750.00 SH SOLE 6750.00 CATERPILLAR INC COM 149123101 1311 20860.00 SH SOLE 20860.00 CELGENE CORP COM 151020104 601 9700.00 SH SOLE 9700.00 CENTURYLINK INC. COM 156700106 334 9429.00 SH SOLE 9429.00 CHEVRON CORP COM NEW COM 166764100 1459 19245.00 SH SOLE 19245.00 CISCO SYSTEMS INC COM 17275R102 1250 48030.00 SH SOLE 48030.00 COACH INC COM COM 189754104 917 23210.00 SH SOLE 23210.00 COCA COLA COMPANY COM 191216100 502 9130.00 SH SOLE 9130.00 COLGATE-PALMOLIVE CO COM 194162103 682 8000.00 SH SOLE 8000.00 COMPUTER SCIENCES CORP COM COM 205363104 1454 26675.00 SH SOLE 26675.00 CONOCOPHILLIPS COM COM 20825C104 645 12610.00 SH SOLE 12610.00 CONSOL ENERGY INC COM COM 20854P109 333 7800.00 SH SOLE 7800.00 CORNING INC COM COM 219350105 320 15830.00 SH SOLE 15830.00 CUMMINS ENGINE INC COM 231021106 1836 29635.00 SH SOLE 29635.00 CVS CAREMARK CORP COM 126650100 294 8050.00 SH SOLE 8050.00 DARDEN RESTAURANTS INC COM COM 237194105 247 5548.00 SH SOLE 5548.00 DISNEY WALT CO COM 254687106 820 23500.00 SH SOLE 23500.00 DOW CHEM CO COM 260543103 1214 41045.00 SH SOLE 41045.00 DTE ENERGY CO COM COM 233331107 236 5290.00 SH SOLE 5290.00 DU PONT E I DE NEMOURS & COMPA COM 263534109 1330 35717.00 SH SOLE 35717.00 DUKE ENERGY CORP NEW COM COM 26441C105 764 46816.00 SH SOLE 46816.00 ELOT INC COM NEW COM 29014Q105 247 1174480.00SH SOLE 1174480.00 EMC CORP (MASS) COM COM 268648102 1380 76475.00 SH SOLE 76475.00 EMERSON ELECTRIC CO COM COM 291011104 761 15120.00 SH SOLE 15120.00 EXXON MOBIL CORP COM COM 30231G102 2704 40367.00 SH SOLE 40367.00 FEDEX CORP COM COM 31428X106 362 3878.00 SH SOLE 3878.00 FIDELITY NATL FINL INC CL A CO COM 31620R105 1020 68810.00 SH SOLE 68810.00 FIRSTENERGY CORP COM COM 337932107 344 8800.00 SH SOLE 8800.00 FLOWSERVE CORP COM COM 34354P105 1206 10937.00 SH SOLE 10937.00 FLUOR CORP NEW COM COM 343412102 807 17355.00 SH SOLE 17355.00 FREEPORT MCMORAN COPPER & GOLD COM 35671D857 502 6007.00 SH SOLE 6007.00 GATX CORP COM 361448103 407 14220.00 SH SOLE 14220.00 GENERAL ELECTRIC CO COM COM 369604103 1103 60630.00 SH SOLE 60630.00 GILEAD SCIENCES INC COM 375558103 1512 33252.00 SH SOLE 33252.00 GLAXOSMITHKLINE PLC SPONS ADR COM 37733W105 389 10100.00 SH SOLE 10100.00 GOOGLE INC CL A COM 38259P508 885 1561.00 SH SOLE 1561.00 HALLIBURTON CO COM COM 406216101 283 9400.00 SH SOLE 9400.00 HANSEN NAT CORP COM 411310105 308 7095.00 SH SOLE 7095.00 HEALTH CARE REIT INC COM 42217K106 269 5951.00 SH SOLE 5951.00 HELMERICH &PAYNE INC COM 423452101 307 8065.00 SH SOLE 8065.00 HEWLETT PACKARD CO COM COM 428236103 1382 26010.00 SH SOLE 26010.00 HOME DEPOT INC COM COM 437076102 1131 34955.00 SH SOLE 34955.00 HONEYWELL INTL COM 438516106 276 6100.00 SH SOLE 6100.00 HUDSON CITY BANCORP INC COM 443683107 321 22650.00 SH SOLE 22650.00 HUNT J B TRANS SVCS INC COM COM 445658107 661 18430.00 SH SOLE 18430.00 INTEL CORP COM COM 458140100 1706 76643.00 SH SOLE 76643.00 INTERNATIONAL BUSINESS MACHS C COM 459200101 1607 12527.00 SH SOLE 12527.00 INTREPID POTASH INC COM COM 46121Y102 363 11975.00 SH SOLE 11975.00 JOHNSON & JOHNSON COM COM 478160104 3735 57291.00 SH SOLE 57291.00 JOY GLOBAL INC COM COM 481165108 701 12380.00 SH SOLE 12380.00 JP MORGAN CHASE & CO COM ISIN# COM 46625H100 851 19022.00 SH SOLE 19022.00 KENNAMETAL INC CAP STK COM 489170100 822 29216.00 SH SOLE 29216.00 KINDER MORGAN ENERGY PARTNERS COM 494550106 875 13375.00 SH SOLE 13375.00 KLA TENCOR CORP COM FORMERLY K COM 482480100 744 24075.00 SH SOLE 24075.00 KROGER CO COM 501044101 316 14605.00 SH SOLE 14605.00 LOCKHEED MARTIN CORP COM COM 539830109 608 7307.00 SH SOLE 7307.00 MACYS INC COM COM 55616P104 1043 47930.00 SH SOLE 47930.00 MARATHON OIL CORP COM COM 565849106 1515 47871.00 SH SOLE 47871.00 MASCO CORP COM COM 574599106 158 10200.00 SH SOLE 10200.00 MCDONALDS CORP COM 580135101 1354 20290.00 SH SOLE 20290.00 MEDCOHEALTH SOLUTIONS INC COM COM 58405U102 609 9440.00 SH SOLE 9440.00 MEDTRONIC INC COM 585055106 467 10365.00 SH SOLE 10365.00 MEMC ELECTRONIC MATERIALS INC COM 552715104 821 53565.00 SH SOLE 53565.00 MERCK & CO INC NEW COM COM 58933Y105 1670 44722.00 SH SOLE 44722.00 MICROSOFT CORP COM COM 594918104 3579 122274.00SH SOLE 122274.00 MUELLER INDUSTRIES INC COM 624756102 203 7560.00 SH SOLE 7560.00 MYLAN INC COM COM 628530107 696 30660.00 SH SOLE 30660.00 NIC INC COM COM 62914B100 153 19400.00 SH SOLE 19400.00 NIKE INC CLASS B COM 654106103 658 8959.00 SH SOLE 8959.00 NOBLE CORP COM H5833N103 860 20555.00 SH SOLE 20555.00 NORDSTROM INC COM 655664100 644 15770.00 SH SOLE 15770.00 NORFOLK SOUTHERN CORP COM 655844108 869 15550.00 SH SOLE 15550.00 NORTH EUROPEAN OIL RTY TR CTF COM 659310106 278 9650.00 SH SOLE 9650.00 NUCOR CORP COM COM 670346105 765 16855.00 SH SOLE 16855.00 NVE CORP COM 629445206 339 7475.00 SH SOLE 7475.00 OCCIDENTAL PETROLEUM CORP COM 674599105 228 2700.00 SH SOLE 2700.00 ORACLE CORP COM COM 68389X105 1135 44175.00 SH SOLE 44175.00 OSHKOSH CORP COM COM 688239201 334 8270.00 SH SOLE 8270.00 OVERSEAS SHIPHOLDING GROUP INC COM 690368105 431 10985.00 SH SOLE 10985.00 PACKAGING CORP AMER COM COM 695156109 1086 44147.00 SH SOLE 44147.00 PARKER HANNIFIN CORP COM COM 701094104 995 15369.00 SH SOLE 15369.00 PEPCO HLDGS INC COM COM 713291102 209 12190.00 SH SOLE 12190.00 PEPSICO INC COM 713448108 1029 15560.00 SH SOLE 15560.00 PETROLEO BRASILEIRO SA PETROBR COM 71654V408 280 6300.00 SH SOLE 6300.00 PLUM CREEK TIMBER CO INC COM COM 729251108 317 8150.00 SH SOLE 8150.00 PRAXAIR INC COM 74005P104 415 5000.00 SH SOLE 5000.00 PROCTER & GAMBLE CO COM COM 742718109 2206 34863.00 SH SOLE 34863.00 QUALCOMM INC COM 747525103 323 7700.00 SH SOLE 7700.00 RAYONIER INC COM COM 754907103 547 12050.00 SH SOLE 12050.00 RAYTHEON CO COM NEW COM 755111507 718 12575.00 SH SOLE 12575.00 ROYAL DUTCH COM 780259206 440 7600.00 SH SOLE 7600.00 RPM INTL INC COM 749685103 250 11700.00 SH SOLE 11700.00 SCHLUMBERGER LTD COM ISIN#AN80 COM 806857108 938 14775.00 SH SOLE 14775.00 SEAGATE TECH COM G7945J104 1251 68490.00 SH SOLE 68490.00 SOTHEBYS DE COM COM 835898107 662 21300.00 SH SOLE 21300.00 SPECTRA ENERGY CORP COM COM 847560109 503 22330.00 SH SOLE 22330.00 STAPLES INC COM 855030102 228 9730.00 SH SOLE 9730.00 STEEL DYNAMICS INC COM COM 858119100 843 48271.00 SH SOLE 48271.00 STRAYER ED INC COM COM 863236105 258 1060.00 SH SOLE 1060.00 SUNOCO INC COM COM 86764P109 804 27047.00 SH SOLE 27047.00 SYSCO CORP COM 871829107 794 26925.00 SH SOLE 26925.00 TARGET CORP COM 87612E106 654 12425.00 SH SOLE 12425.00 TEMPLE INLAND INC COM COM 879868107 516 25280.00 SH SOLE 25280.00 TEXAS INSTRUMENTS INC COM 882508104 659 26945.00 SH SOLE 26945.00 THERMO FISHER SCIENTIFIC INC COM 883556102 839 16310.00 SH SOLE 16310.00 THOMAS & BETTS CORP NEW ((TN) COM 884315102 547 13945.00 SH SOLE 13945.00 TIFFANY & COMPANY COM 886547108 299 6295.00 SH SOLE 6295.00 TRAVELERS COS INC COM COM 89417E109 460 8520.00 SH SOLE 8520.00 UNITED TECHNOLOGIES CORP COM COM 913017109 1149 15610.00 SH SOLE 15610.00 UNITEDHEALTH GROUP INC COM COM 91324P102 905 27715.00 SH SOLE 27715.00 US BANCORP DEL COM COM 902973304 592 22879.00 SH SOLE 22879.00 V F CORP COM 918204108 911 11372.00 SH SOLE 11372.00 VERIZON COMMUNICATIONS COM COM 92343V104 250 8068.00 SH SOLE 8068.00 VISA INC COM CL A COM 92826C839 217 2380.00 SH SOLE 2380.00 WAL MART STORES INC COM 931142103 1398 25140.00 SH SOLE 25140.00 WALGREEN CO COM 931422109 291 7850.00 SH SOLE 7850.00 WESTERN DIGITAL CORP DELAWARE COM 958102105 355 9108.00 SH SOLE 9108.00 XYRATEX LTD COM ISIN#BMG982681 COM G98268108 472 27886.00 SH SOLE 27886.00 YUM BRANDS INC COM COM 988498101 976 25475.00 SH SOLE 25475.00 ELOT INC WTS 12/31/09 WAR 29014Q113 0 250774 SH SOLE 250774