DEF 14A 1 stz632021proxystatement.htm DEF 14A Document

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 14A
Proxy Statement Pursuant to Section 14(a) of the Securities
Exchange Act of 1934 (Amendment No.         )
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VIRTUAL ANNUAL MEETING OF STOCKHOLDERS

May 26, 2021

To Our Stockholders:

You are cordially invited to attend the 2021 Virtual Annual Meeting of Stockholders of Constellation Brands, Inc. on Tuesday, July 20, 2021 at 11:00 a.m. (EDT).

Again this year, our annual meeting will be a “virtual meeting” of stockholders, which will be conducted exclusively via online audio broadcast. We believe that hosting a virtual meeting enables greater stockholder attendance and participation from any location around the world. You will be able to attend the 2021 Virtual Annual Meeting, vote your shares, and submit your questions during the meeting via the Internet by visiting www.virtualshareholdermeeting.com/STZ2021.

The attached Notice of Virtual Annual Meeting of Stockholders and Proxy Statement describe in detail the matters expected to be acted upon at the meeting. Also provided is the Company’s 2021 Annual Report that contains important business and financial information regarding the Company.

Your vote is important. Regardless of whether you participate in the annual meeting, we hope you vote as soon as possible. You may vote online or by phone, or, if you received paper copies of the proxy materials by mail, you may also vote by mail by following the instructions on the proxy card or voting instruction card. Voting online or by phone, written proxy, or voting instruction card ensures your representation at the annual meeting regardless of whether you attend the virtual meeting.

We hope this letter finds you and your family safe and healthy. This past year was unique in many ways. At Constellation, we had to evolve our business strategy in the face of the unprecedented COVID-19 pandemic that affected the health and safety of millions of people, and changed the way we live and do business. As we look ahead, we remain committed to providing long-term, sustainable growth for our stakeholders. We appreciate your confidence in our Board, and we will continue to conduct our business in a manner that considers the interests of our stockholders, consumers, communities, and employees that are critical to our success.

Thank you for your continued support of Constellation Brands.

Very truly yours,

/s/ Robert Sands

ROBERT SANDS
Executive Chairman of the Board








NOTICE OF VIRTUAL ANNUAL MEETING OF STOCKHOLDERS

Date/TimeTuesday, July 20, 2021 at 11:00 a.m. (EDT)
Virtual Meeting Access
To attend the meeting, vote, examine the stockholders list, and ask questions, go to www.virtualshareholdermeeting.com/STZ2021. You will need the 16-digit control number included on your Important Notice Regarding the Availability of Proxy Materials (“Notice”), your proxy card, or the instructions that accompany your proxy materials. Because the Annual Meeting is virtual and being conducted over the Internet, stockholders will not be able to attend the Annual Meeting in person.
Items of Business
1. Elect as directors the thirteen (13) nominees named in the Proxy Statement.
2. Ratify the selection of KPMG LLP as the Company’s independent registered public accounting firm for the fiscal year ending February 28, 2022.
3. Approve, by an advisory vote, the compensation of the Company’s named executive officers as disclosed in the Proxy Statement.
4. Vote on a stockholder proposal if properly presented at the meeting.
5. Transact such other business as may properly come before the Meeting, or any adjournment or postponement.
Record Date
Holders of Class A Common Stock and Class B Common Stock as of the record date of May 24, 2021 are entitled to notice of and to vote on the matters listed in the Proxy Statement.

BY ORDER OF THE BOARD OF DIRECTORS

/s/ James O. Bourdeau

JAMES O. BOURDEAU
Secretary

Your vote is important to us, and we encourage you to vote your shares as soon as possible even if you plan to attend the virtual Annual Meeting. You can vote in the following ways:
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Visit the website listed on your Notice or proxy card(s) to
VOTE VIA THE INTERNET
If you received paper copies of your proxy materials in the mail, sign, date, and return your proxy card(s) in the enclosed envelope to
VOTE BY MAIL
Call the telephone number specified on your proxy card(s) or on the website listed on your Notice to
VOTE BY PHONE
Important Notice Regarding the Availability of Proxy Materials for the Stockholder Meeting to be held on
 July 20, 2021: This Proxy Statement and the Company’s 2021 Annual Report are available on our website at www.cbrands.com/annual-meeting







TABLE OF CONTENTS
Page
ANNUAL MEETING INFORMATION
CORPORATE GOVERNANCE
The Board of Directors and Committees of the Board
Director Compensation
Proposal 1 – Election of Directors
Director Nominees
Beneficial Ownership
Beneficial Ownership of More Than 5% of the Company’s Voting Common Stock
Beneficial Security Ownership of Directors and Executive Officers
Certain Relationships and Related Transactions
Compensation Committee Interlocks and Insider Participation
AUDIT MATTERS
Proposal 2 – Ratification of the Selection of KPMG LLP as Independent Registered Public Accounting Firm
Fees Paid to KPMG LLP
Pre-Approval Policies and Procedures
Audit Committee Report
EXECUTIVE COMPENSATION
Compensation Discussion and Analysis
Compensation Committee Report
Compensation Tables and Related Information
Summary Compensation Table
Grants of Plan-Based Awards in Fiscal 2021
Outstanding Equity Awards at February 28, 2021
Option Exercises and Stock Vested in Fiscal 2021
Nonqualified Deferred Compensation
Potential Payments upon Termination or Change-in-Control
CEO Pay Ratio
Proposal 3 – Advisory Vote on Executive Compensation
Proposal 4 – Shareholder Proposal regarding Board and Top Management Diversity
OTHER MATTERS
Proxy Solicitation Costs
Stockholder Proposals for the 2022 Annual Meeting
Householding of Proxy Materials
Available Information; Website Materials
QUESTIONS AND ANSWERS
Appendix 1: Reconciliation of Non-GAAP Items






PROXY STATEMENTAnnual Meeting Information



CONSTELLATION BRANDS, INC.

207 High Point Drive, Building 100
Victor, New York 14564

PROXY STATEMENT

ANNUAL MEETING INFORMATION

This Proxy Statement is being furnished to the holders of the common stock of Constellation Brands, Inc. (the “Company,” “we,” “our,” or “us”) in connection with the solicitation of proxies by the Board of Directors of the Company (the “Board”). The proxies are for use at the 2021 Annual Meeting of Stockholders of the Company and at any adjournment or postponement thereof (the “Meeting”). This year we will again hold a virtual annual meeting of stockholders. Stockholders may participate online by logging onto www.virtualshareholdermeeting.com/STZ2021. There will not be a physical meeting location. See the Questions & Answers section near the end of this Proxy Statement for additional information.

We are delivering proxy materials to many stockholders via the Internet under the Securities and Exchange Commission’s (the “SEC”) Notice and Access rules. Using this method of distribution, on or about June 2, 2021, we will mail an Important Notice Regarding the Availability of Proxy Materials (the “Notice”) that contains information about our 2021 Virtual Annual Meeting of Stockholders and instructions on how to view all proxy materials, and vote electronically, on the Internet. If you receive the Notice and prefer to receive a paper or e-mail copy of the proxy materials, follow the instructions in the Notice for making this request, and the materials will be sent promptly to you via your preferred method. If you prefer to vote by phone, the website listed on the Notice, www.proxyvote.com, has instructions for voting by phone. If you received paper copies of our proxy materials in the mail, you may submit your proxy by properly executing and returning the proxy card(s) in the enclosed envelope(s). If you received paper copies of this year’s proxy materials by mail, you can elect to receive an email message in the future that will provide a link to those documents on the Internet.

As of the close of business on May 24, 2021 (the “Record Date”), the outstanding common stock of the Company consisted of Class A Common Stock, par value $.01 per share (“Class A Stock”), Class B Common Stock, par value $.01 per share (“Class B Stock”), and Class 1 Common Stock, par value $.01 per share (“Class 1 Stock”). The capital stock of the Company entitled to be voted at the Meeting that was outstanding as of the Record Date consisted of 168,998,800 shares of Class A Stock and 23,221,678 shares of Class B Stock. Each share of Class B Stock is convertible into one share of Class A Stock at any time at the option of the holder.

Shares of Class 1 Stock have limited voting rights, and holders of Class 1 Stock are not entitled to vote on any of the proposals described in this Proxy Statement. Only holders of record of Class A Stock and/or Class B Stock on the books of the Company at the close of business on the Record Date for determining eligibility to vote at the Meeting are entitled to notice of and to vote at the Meeting.





 Constellation Brands, Inc. 2021 Proxy Statement
#WORTHREACHINGFOR I 1

Corporate GovernanceThe Board of Directors and Committees of the Board
CORPORATE GOVERNANCE

The Board of Directors and Committees of the Board

Board Leadership Structure

The Board of Directors is responsible for overseeing the exercise of corporate power and ensuring that the Company's business and affairs are managed to meet our stated goals and objectives. The Board ensures that we have an effective management team in place to run our business and serves to protect and advance the long-term interests of our stockholders. The role of our executive officers is to develop and implement a strategic business plan for the Company and to grow our business. Our employees conduct our business under the direction of our President and Chief Executive Officer with the independent oversight of the Board.

Role of Chairman and Lead Director

The Board’s Corporate Governance Guidelines provide that there is no predetermined policy as to whether the roles of Chairman of the Board and Chief Executive Officer should be separate and, if the roles are to be separate, whether the Chairman of the Board should be a non-management director. If the Chief Executive Officer serves as Chairman of the Board or if there is a separate Chairman of the Board who is also a member of management, our Corporate Governance Guidelines provide for the designation of one of the independent directors to serve as lead director. The lead director schedules and presides at executive sessions of non-management directors (and, if any non-management director is not independent, executive sessions of independent directors). As required, the lead director also facilitates communication between other members of the Board, the Chairman, the Vice Chairman, and the Chief Executive Officer. Since the Chairman of the Board is currently an executive officer and serves as a member of management, a lead director has been designated. Currently, Mr. James A. Locke III serves in this capacity. Our Corporate Governance Guidelines provide that there is no fixed schedule for the rotation of the lead director, although rotation may be desirable from time to time.

We believe this structure is appropriate as it provides us with an Executive Chairman and an Executive Vice Chairman who are members of our founding family as well as a lead director to provide independent leadership to the Board. The continued membership of Mr. Robert Sands and Mr. Richard Sands on our Board allows us to continue to benefit from the experience and strategic insight of executives who have collectively provided approximately seventy years of service to our Company. In addition, because of their significant ownership of our Company stock, their interests are well aligned with those of our stockholders.

Oversight of Risk Management

The Board oversees the management of risks inherent in the operation of our business, with a focus on the most significant risks that we face. The Board performs this oversight role at multiple levels. In connection with its oversight of our strategic direction, as well as operations of our beer and wine and spirits divisions and corporate functions, the Board considers and addresses the primary risks associated with those strategic plans, divisions, and functions on a macro level. In addition, each Board committee addresses the risks specific to the function of that committee on a micro level. For example, the Board committees address the following risks:

The Audit Committee performs the Board’s oversight responsibilities as they relate to our accounting policies, internal controls, and financial reporting practices, and reviews and assesses our major financial risk exposures and the manner in which such risks are being monitored and controlled. The Audit Committee also monitors the Company’s compliance with legal and regulatory requirements.
The Human Resources Committee reviews our executive and non-executive compensation programs and practices as they relate to risk management practices and risk-taking incentives.
The Corporate Governance Committee oversees risks related to our governance structure and processes. It administers our related person transactions policy, and as part of that administration process, oversees our processes for mitigating any risks in such transactions. It also annually reviews the pledging of Company stock, if any, by executive officers and directors, and oversees risks related to any such pledging.






 Constellation Brands, Inc. 2021 Proxy Statement
#WORTHREACHINGFOR I 2

Corporate GovernanceThe Board of Directors and Committees of the Board
We have created a management committee named the Enterprise Risk Management Committee. This committee is comprised of members of management whose job functions relate to a wide variety of risk-sensitive areas, including operations, internal audit, finance, accounting, legal, and information technology. The committee meets periodically for the purposes of identifying and assessing risks that we face and developing and implementing processes and procedures to manage, mitigate, or otherwise address identified risks. To facilitate the Board’s and the Board committees’ oversight functions as they relate to risk issues, the Enterprise Risk Management Committee periodically reports to, and receives comments from, the Board and the Audit Committee.

Compensation Risk Assessment

In April 2021, the Human Resources Committee received a report from its independent compensation consultant analyzing our executive compensation programs for potential risks created by such programs, as well as the design elements in our programs that mitigate any such risks. The Committee also received a comparable report with respect to our non-executive compensation programs prepared by the Human Resources Department. The Human Resources Committee’s review process did not identify any compensation-related risks that it considered reasonably likely to have a material adverse effect on us. The Committee reached this conclusion after considering the features of our compensation programs, including:

the use of an appropriate pay philosophy, peer groups, and market positioning in order to support business objectives;
a mix of cash and equity compensation, fixed and variable compensation, and short-term and long-term compensation;
annual short-term incentive compensation that is dependent upon our performance against multiple performance metrics; and
a mix of equity awards, including non-qualified stock options (“NQSOs”), restricted stock units (“RSUs”), and Performance Share Units (“PSUs”) (for all named executive officers other than the Executive Chairman of the Board and the Executive Vice Chairman of the Board, who receive NQSOs only).

The Committee also reviewed a number of features that are designed to mitigate risk, including:

effective controls and plan governance, including centralized management by Human Resources and oversight by Finance;
independent oversight of the executive compensation program by the Committee;
capped maximum opportunities under the annual short-term incentive compensation program and the PSU programs that discourage excessive risk-taking and protect against the possibility that actions are taken to maximize short-term results at the expense of long-term objectives;
“double trigger” vesting of equity awards following a change in control; and
our robust stock ownership guidelines, our anti-hedging policy, and our clawback policy.

Director Independence

The Board adopted and reviews on an annual basis the Board of Directors’ Corporate Governance Guidelines. These guidelines, which were most recently reviewed in October 2020, include categorical standards of independence which are designed to assist the Board in determining whether certain relationships between our directors and the Company or its subsidiaries are “material relationships” for purposes of the NYSE independence standards. The Corporate Governance Guidelines, including its categorical standards of independence, are available on our website at www.cbrands.com/investors under the section entitled Board of Directors’ Committee Charters. The Board has adopted the following categorical standards under the Corporate Governance Guidelines in order to guide its determination of whether a Director is independent:

A director will not be independent if:

currently or within the last three years the director was employed by the Company;





 Constellation Brands, Inc. 2021 Proxy Statement
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Corporate GovernanceThe Board of Directors and Committees of the Board
an immediate family member of the director is or has been, within the last three years, an executive officer of the Company;
the director or an immediate family member of the director received, during any twelve-month period within the last three years, more than $120,000 in direct compensation from the Company (other than director and committee fees and pension or other forms of deferred compensation for prior service);
the director or an immediate family member of the director is a current partner of a firm that is the Company's internal or external auditor;
the director is a current employee of a firm that is the Company’s internal or external auditor;
the director has an immediate family member who is a current employee of a firm that is the Company’s internal or external auditor and such immediate family member personally works on the Company’s audit;
the director or an immediate family member of the director was within the last three years a partner or employee of a firm that is the Company’s internal or external auditor and such director or immediate family member personally worked on the Company’s audit within that time;
the director or an immediate family member of the director is, or has been within the last three years, employed as an executive officer of another company in which any of the Company’s present executive officers at the same time serve or served on that other company’s compensation committee; or
the director is a current employee, or an immediate family member of the director is a current executive officer, of a company that has made payments to, or received payments from, the Company for property or services in an amount which, in any of the last three fiscal years, exceeded the greater of $1,000,000 or 2% of such other company’s consolidated gross revenues.

In addition, the following commercial and charitable relationships will not be considered material relationships that would impair a director's independence:

an immediate family member of the director is or was employed by the Company other than as an executive officer;
the director or an immediate family member of the director received $120,000 or less in direct compensation from the Company during any twelve month period (other than director and committee fees and pension or other forms of deferred compensation for prior service);
an immediate family member of the director is employed by a present or former internal or external auditor of the Company and such family member does not personally work on the Company’s audit and did not personally work on the Company’s audit within the last three years;
an immediate family member of the director was a partner or employee of a present or former internal or external auditor of the Company and did not personally work on the Company’s audit within the last three years;
the director is or was an executive officer or employee, partner or shareholder, or an immediate family member of the director is or was an executive officer, partner or shareholder, of another company that does business with the Company and the annual sales to, or purchases from, the Company for property and/or services are less than or equal to the greater of $1,000,000 or 2% of the annual revenues of such other company;
the director is or was an executive officer, employee, partner, or shareholder of another company which is indebted to the Company, or to which the Company is indebted, and the total amount of either company’s indebtedness to the other is less than or equal to 2% of the total consolidated assets of the company for which they serve as an executive officer, employee, partner or shareholder; and
the director serves or served as an officer, director, or trustee of a tax exempt organization, and the Company’s discretionary contributions to the tax exempt organization are less than or equal to the greater of $1,000,000 or 2% of that organization’s total annual consolidated gross revenues.

Relationships not addressed by the NYSE rules or similarly described above will not cause an otherwise independent director not to be considered independent. For relationships that do not fall within the categories delineated above, the directors who are independent under the guidelines will determine whether a relationship is material and, therefore, whether such director would be independent.





 Constellation Brands, Inc. 2021 Proxy Statement
#WORTHREACHINGFOR I 4

Corporate GovernanceThe Board of Directors and Committees of the Board

In April 2021, The Board reviewed the independence of each incumbent director and director nominee. Based on the Board of Directors’ Corporate Governance Guidelines, including its categorical standards of independence, the Board has affirmatively determined that none of the following directors and director nominees had any material relationship with the Company and are therefore independent: Christy Clark, Jennifer M. Daniels, Nicholas I. Fink, Jerry Fowden, Ernesto M. Hernández, Susan Somersille Johnson, James A. Locke III, Jose Manuel Madero Garza, Daniel J. McCarthy, and Judy A. Schmeling. Therefore, each director and director nominee, other than Robert Sands, Richard Sands, and William A. Newlands, is independent. Following the Meeting, assuming all of the nominated directors are elected, the Board is expected to consist of thirteen directors, ten of whom, representing 77% of the Board, will be independent.

In determining the independence of each director, the Board considered and deemed immaterial to the directors' independence transactions involving charitable contributions or the sale of products and services in the ordinary course of business between the Company and companies or organizations at which some of our directors or their immediate family members were directors, officers, or employees. In each case, the amount paid to or received from these companies or organizations in each of the last three years was below thresholds in the guidelines. The Board determined that none of the relationships it considered impaired the independence of the directors.

Board and Committee Meetings and Committee Membership

During fiscal 2021, the Board of Directors met six times. Each incumbent director who is standing for re-election at the Meeting attended at least 75% of the total number of meetings held by the Board and each committee of the Board on which they served during their period of service. The non-management members of the Board, all of whom are independent, also meet periodically in regularly scheduled sessions without management. Our directors are expected to attend each annual meeting of stockholders, and all directors who were at that time standing for re-election attended our 2020 Annual Meeting of Stockholders.
The table below lists our three separately designated, standing Board committees, the directors who serve on them, and the number of committee meetings held in fiscal 2021. Each committee operates under a written charter that was approved by the Board and is available on our website at www.cbrands.com/investors. Each member of the three standing Board committees is independent in accordance with the applicable requirements of the New York Stock Exchange (“NYSE”) listing standards, the SEC, and the categorical standards of independence contained within our Board of Directors’ Corporate Governance Guidelines.

Audit
Committee
Human Resources
Committee
Corporate Governance
Committee
Ms. Daniels
Ms. Clark
Mr. Fowden
Mr. Fink
Mr. Fowden u
Mr. Locke un
Mr. MaderoMr. HernándezMs. Schmeling
Mr. McCarthyMs. Johnson
Ms. Schmeling ul
Number of meetings held in fiscal 2021:
564
u Chairperson
l Audit Committee financial expert
n Lead Director

All directors served on the respective committees listed above for the entire 2021 fiscal year, except as follows:

Audit Committee - Mr. Fink was elected as a member of the committee effective January 6, 2021.

Audit Committee

This committee performs the Board’s oversight responsibilities as they relate to our accounting policies, internal controls, and financial reporting practices, including, among other things, the integrity of our financial statements, our compliance with legal and regulatory requirements, the qualifications and independence of the independent





 Constellation Brands, Inc. 2021 Proxy Statement
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Corporate GovernanceThe Board of Directors and Committees of the Board
registered public accounting firm, and the performance of our internal audit function and the independent registered public accounting firm. In addition, this committee maintains a line of communication between the Board and our financial management, internal auditors, and independent registered public accounting firm. The Board has determined that Ms. Daniels, Mr. Fink, Mr. Madero, Mr. McCarthy, and Ms. Schmeling are independent (as independence is determined for audit committee members under NYSE listing standards) and that all are financially literate. The Board has also determined that Ms. Schmeling, the Chairperson of the Audit Committee, qualifies as an audit committee financial expert. Additional information regarding the experience of each committee member is set forth under the heading “Director Nominees.” No committee member simultaneously serves on the audit committees of more than two other public companies.

Corporate Governance Committee

This committee functions as the nominating committee of the Board. The Corporate Governance Committee identifies individuals qualified to become Board members consistent with criteria and qualifications for membership approved by the Board and selects, or recommends that the Board select, director nominees for each annual meeting of stockholders. The Corporate Governance Committee advises the Board concerning the appropriate composition of the Board and its committees, develops and recommends corporate governance guidelines to the Board, and advises the Board regarding appropriate corporate governance practices and assists the Board in achieving them. Among other matters, this committee also makes recommendations to the Board with respect to an officer to be designated as Chief Executive Officer, directors to serve as Chairman of the Board and Vice Chairman of the Board, and, if applicable, an independent director to serve as lead director. In addition, this committee advises the Board regarding compensation for the non-management directors and reviews related person transactions involving the Company and its directors, director nominees, executive officers, or significant stockholders.

The Corporate Governance Committee identifies potential director candidates from any outside advisors it may retain, as well as from other members of the Board, executive officers, and other contacts. The Corporate Governance Committee has from time to time engaged the services of independent third-party search firms to assist it in identifying and evaluating potential director candidates who will bring to the Board specific skill sets as established by the Corporate Governance Committee.

The Corporate Governance Committee will also consider director nominations identified by our stockholders. Nominations by stockholders must be provided in a timely manner and must include sufficient biographical information so that the Corporate Governance Committee can appropriately assess the proposed nominee’s background and qualifications. In its assessment of potential candidates, the Corporate Governance Committee will review the candidate’s character, wisdom, judgment, ability to make independent analytical inquiries, business experiences, understanding of our business environment, acumen, and ability to devote the time and effort necessary to fulfill their responsibilities, all in the context of the perceived needs of the Board at that time. For a stockholder to have their candidate considered by the Corporate Governance Committee for inclusion as a director nominee at the 2022 Annual Meeting of Stockholders, stockholder submissions of candidates for nomination to the Board must be received in writing at our offices by the Company’s Secretary, Constellation Brands, Inc., 207 High Point Drive, Building 100, Victor, New York 14564. Potential nominees recommended by a stockholder in accordance with these procedures will be considered and evaluated in the same manner as other potential nominees.

Pursuant to our Board of Directors’ Corporate Governance Guidelines, individual diversity as well as diversity in experience and areas of expertise are factors that are considered by the Corporate Governance Committee in its assessment of candidates. The Board, however, has not adopted any objective diversity-driven criteria or composition requirements. The Board seeks individuals having knowledge and experience in such disciplines as finance and accounting, international business, marketing, law, human resources, and consumer products. The Board also seeks individuals who bring unique and varied perspectives and life experiences to the Board. As such, the Corporate Governance Committee assists the Board by selecting or recommending director candidates who it believes will enhance the overall diversity of the Board.






 Constellation Brands, Inc. 2021 Proxy Statement
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Corporate GovernanceThe Board of Directors and Committees of the Board
We are proud to have a diverse Board. The Board consists of three members of management and ten independent, non-management directors. Of those ten non-management directors, one identifies as Hispanic, one identifies as a Mexican national, one identifies as black, and four are women.

Human Resources Committee

This committee functions as the compensation committee of the Board. In addition to satisfying the applicable independence requirements of the SEC and the NYSE and qualifying as independent under the Board of Directors’ Corporate Governance Guidelines, the members of the Human Resources Committee also meet the requirements for “outside directors” under Section 162(m) of the Internal Revenue Code of 1986 and are considered “non-employee directors” under Rule 16b-3 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”).

This committee fulfills the Board’s responsibilities relating to the compensation of our executive officers, including our Chief Executive Officer, and engages an independent consultant to assist with its review and analysis of executive compensation. Additionally, the Human Resources Committee monitors: our human resources policies and procedures as they relate to our goals and objectives and good management practices; our material policies and procedures which relate to compliance with pertinent human resources laws and regulations, the ethical conduct of the business as it relates to human resources matters, and the management of human resources capital; and our procedures and internal controls that relate to personnel administration, pay practices, and benefits administration. The Human Resources Committee is responsible for evaluating the performance of our Chief Executive Officer and approves each element of his compensation, as well as the compensation of our other executive officers. This committee also annually reviews with management the Compensation Discussion and Analysis section of this Proxy Statement and, as appropriate, recommends to the Board that it be included in our applicable filings with the SEC.

This committee presently oversees our Long-Term Stock Incentive Plan, Annual Management Incentive Program, our 1989 Employee Stock Purchase Plan, and reviews our senior management development and succession plans as well as other important human resources issues. The Human Resources Committee has not delegated any authority with respect to the compensation of our executive officers. The Human Resources Committee has delegated to our Chief Human Resources Officer limited authority to grant equity awards to non-executive officer employees, subject to certain limitations on the aggregate annual value of such awards and the annual value of awards granted to an individual recipient.

The Role of Our Executive Officers
Executive officers, including our Executive Chairman of the Board, Executive Vice Chairman of the Board, and our Chief Executive Officer, may make recommendations and provide information to, and answer questions from, the Human Resources Committee as it fulfills its responsibilities regarding executive compensation during each fiscal year. No executive officer has the authority to approve their compensation or to grant awards of equity compensation to themselves or to any other executive officer.

The Role of Compensation Consultants
The Human Resources Committee directly engaged Frederic W. Cook & Co., Inc. (“FW Cook”) to serve as its independent compensation consultant for fiscal 2021. The scope of services relating to fiscal 2021 executive compensation performed by FW Cook generally consisted of the following:

competitive reviews of our executive compensation programs, including a review of current incentive programs, a review of our peer group, and external market-check analyses (including a pay-for-performance analysis);
assisting the Human Resources Committee regarding the impact of the COVID-19 pandemic on the Company’s performance-based compensation programs;
plan modification and design recommendations, including advice related to the design of our compensation program for our President and Chief Executive Officer, Executive Chairman, and Executive Vice Chairman;
updates on executive compensation trends and related regulatory rulemaking;





 Constellation Brands, Inc. 2021 Proxy Statement
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Corporate GovernanceThe Board of Directors and Committees of the Board
an executive compensation risk analysis;
a review of the 2021 Compensation Discussion and Analysis; and
additional consultant support as needed including review and comment on management proposals and attendance at committee meetings.

FW Cook also serves as the independent compensation consultant to the Corporate Governance Committee of the Board concerning compensation of the non-management directors. The Corporate Governance Committee has directly engaged FW Cook to assist with its review and recommendations concerning the non-management director compensation program for action by the Board in fiscal 2021. During fiscal 2021, FW Cook provided advice and recommendations on executive and director compensation and did not provide us with any additional services.

The Human Resources Committee has considered the independence of FW Cook, as required under NYSE Listing Rules. The committee has also considered the relevant factors, including but not limited to those set forth in Rule 10C-1(b)(4)(i) through (vi) under the Exchange Act, that could give rise to a potential conflict of interest with respect to FW Cook. Based on its reviews, the Human Resources Committee has not identified any conflicts of interest regarding the services of FW Cook or its employees.

Communications with the Board of Directors

Stockholders or other interested parties may arrange to communicate directly with the directors, the lead director, or the non-management directors as a group by writing to them in the care of the Board of Directors, Constellation Brands, Inc., 207 High Point Drive, Building 100, Victor, New York 14564. We will forward all such communications (other than unsolicited advertising materials). Stockholders or other interested parties may also communicate concerns via our 24-hour hotline as set forth in the policy regarding Communications from Stockholders or Other Interested Parties available on our website at www.cbrands.com/investors.






 Constellation Brands, Inc. 2021 Proxy Statement
#WORTHREACHINGFOR I 8

Corporate GovernanceDirector Compensation
Director Compensation

The Corporate Governance Committee advises the Board with regard to compensation of non-management directors. The Corporate Governance Committee directly engaged FW Cook as its independent compensation consultant to assist with such matters during fiscal 2021. Management personnel within the Human Resources Department support the Corporate Governance Committee and the Board in their work concerning non-management director compensation. Executive officers may make recommendations or provide information to, or answer questions from, the Corporate Governance Committee and the Board regarding non-management director compensation. Messrs. Newlands, Robert Sands, and Richard Sands, who are also executive officers of the Company, receive no additional compensation for serving as directors.

Our compensation program for non-management members of the Board currently runs on an annual cycle starting with the first Board meeting immediately following the Annual Meeting of Stockholders and includes compensation in the form of cash, RSUs, and NQSOs. As part of the annual compensation review process, our director compensation program was reviewed by FW Cook in June 2020. In light of the Company’s competitive positioning, increases made in July 2019, and the current environment, FW Cook proposed no changes be made to the current compensation levels. The recommendation was reviewed and approved by the Board at its July 21, 2020 meeting.

In FW Cook’s review and recommendation that no changes be made to our director compensation program, FW Cook informed the committee that the structure of our director compensation program continues to be generally consistent with peer group policy and “best practice” design as recognized by the proxy advisory firms and investor groups, and that the proposed program continues to be aligned with market median posture.

For the annual cycle starting with the first Board meeting immediately following the 2020 Annual Meeting of Stockholders, our annual compensation program for non-management directors consisted of:

an annual cash retainer of $100,000, payable in quarterly installments;
an annual fee of $15,000 to the Chair of the Corporate Governance Committee, payable in quarterly installments;
an annual fee of $20,000 to the Chairs of the Human Resources Committee and the Audit Committee, payable in quarterly installments;
a $25,000 annual cash retainer to be paid to the Board’s lead director, if any, payable in quarterly installments;
an NQSO grant with a grant date fair value of $55,000; and
an RSU award with a grant date fair value of $102,500.

On July 21, 2020, non-management directors were granted:1

1,391 NQSOs to purchase Class 1 Stock at an exercise price of $180.77 that are exercisable for a ten-year period. These options vest six months from the grant date, subject to earlier vesting in the event of death or disability; and
567 RSUs, which vest on the first July 10th following the grant date, subject to earlier vesting in the event of death or disability, or a change-in-control of the Company.

We reimburse our non-management directors for reasonable expenses incurred in connection with attending Board and Board committee meetings. For the 2020 calendar year, we made an annual $5,000 cash payment to each of our non-management directors to be used towards purchases of our products. Effective for the 2021 calendar year, in order to account for the premiumization of our portfolio and in connection with related increases to employee product allowances across the Company, the Committee increased the amount of that cash product allowance payment to $10,000. We also maintain a charitable matching program pursuant to which we will match
1 Mr. Fink joined the Board on January 4, 2021. In connection with his election to the Board, he received an NQSO award for 597 shares and a RSU award for 267 shares, which were calculated based on the value of the annual equity grant but pro-rated for the remaining period until the 2021 Annual Meeting of Stockholders.





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Corporate GovernanceDirector Compensation
donations by directors up to $5,000 per year to charitable organizations focused on health, education, or the arts. During fiscal 2021, Ms. Johnson and Mr. Locke each had $5,000 in donations matched by us under this program.

Director Compensation in Fiscal 2021

Name
Fees Earned or Paid in Cash(1)
Stock Awards(2)
Option Awards(3)
All Other Compensation(4)
Total
Christy Clark
$100,000$102,497$54,986$5,000$262,483
Jennifer M. Daniels
$100,000$102,497$54,986$5,000$262,483
Nicholas I. Fink$15,385$59,733$32,065$—$107,183
Jerry Fowden$120,000$102,497$54,986$5,000$282,483
Ernesto M. Hernández$100,000$102,497$54,986$5,000$262,483
Susan Somersille Johnson$100,000$102,497$54,986$10,000$267,483
James A. Locke III$140,000$102,497$54,986$10,000$307,483
Jose Manuel Madero Garza$100,000$102,497$54,986$5,000$262,483
Daniel J. McCarthy$100,000$102,497$54,986$5,000$262,483
Judy A. Schmeling$120,000$102,497$54,986$5,000$282,483
(1)This column reflects the following amounts earned or paid during fiscal 2021: (i) a cash retainer for Board service and (ii) fees for serving as lead director or as a committee Chair.
(2)These amounts represent the full grant date fair value of awards of RSUs granted in fiscal 2021. This represents the aggregate amount that we expected to expense for such grants in accordance with FASB ASC Topic 718 over the grants’ respective vesting schedules. We do not include any impact of estimated forfeitures related to service-based vesting terms in these calculations. The aggregate number of shares of unvested RSUs held at the end of fiscal 2021 was 567 RSUs by each non-management director other than Mr. Fink who held 267 unvested RSUs at the end of fiscal 2021.
(3)These amounts represent the grant date fair value of stock options granted in fiscal 2021 computed in accordance with FASB ASC Topic 718. We do not include any impact of estimated forfeitures related to service-based vesting terms in these calculations. Assumptions used in calculating these values may be found in Note 18 of our financial statements in our Annual Report on Form 10-K for the fiscal year ended February 28, 2021 (“2021 Form 10-K”). With the exception of 597 stock options granted to Mr. Fink in connection with his commencement of services to the Board in January 2021, all fiscal 2021 stock option awards to directors fully vested during the fiscal year, and we completely expensed these awards during fiscal 2021. The aggregate number of shares subject to stock option awards outstanding at the end of fiscal 2021 for each non-management director was: Ms. Clark - 2,485; Ms. Daniels - 3,485; Mr. Fink - 597; Mr. Fowden – 22,872; Mr. Hernández – 8,781; Ms. Johnson – 4,736; Mr. Locke – 22,872; Mr. Madero - 2,485; Mr. McCarthy – 7,175; and Ms. Schmeling – 7,175.
(4)The amounts in this column include each directors product allowance and the amount of any matching donations provided by the Company pursuant to a charitable matching program available to all U.S. employees and directors.
NameProduct AllowanceCharitable Matching Contributions
Christy Clark$5,000$—
Jennifer Daniels$5,000$—
Nicholas I. Fink$—$—
Jerry Fowden$5,000$—
Ernesto M. Hernández$5,000$—
Susan Somersille Johnson$5,000$5,000
James A. Locke III$5,000$5,000
Jose Manuel Madero Garza$5,000$—
Daniel J. McCarthy$5,000$—
Judy A. Schmeling$5,000$—






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Corporate GovernanceProposal 1 - Election of Directors
Proposal 1 – Election of Directors

Director Nominees

The Board has nominated thirteen (13) directors to be elected by the stockholders at the Meeting to hold office until the next Annual Meeting of Stockholders and until their successors are elected and qualified. The nominees for election to the Board are Christy Clark, Jennifer M. Daniels, Nicholas I. Fink, Jerry Fowden, Ernesto M. Hernández, Susan Somersille Johnson, James A. Locke III, Jose Manuel Madero Garza, Daniel J. McCarthy, William A. Newlands, Richard Sands, Robert Sands, and Judy A. Schmeling all of whom are currently serving as directors of the Company until the Meeting and until their successors are elected and qualified. Of the thirteen (13) nominees, Ms. Clark, Mr. Fowden, Mr. Hernández, and Ms. Johnson have been designated as the four (4) nominees to be elected by holders of Class A Stock, voting as a separate class. The remaining nine (9) nominees are to be elected by holders of Class A Stock and holders of Class B Stock, voting together as a single class.

Each of these nominees was recommended to the Board by the Corporate Governance Committee of the Board. In making its recommendation, the Corporate Governance Committee considered (i) the experience, qualifications, attributes, and skills of each nominee, (ii) each director’s past performance on and contributions to the Board, and (iii) which director nominees should be presented for election by holders of Class A Stock and which director nominees should be presented for election by holders of Class A Stock and holders of Class B Stock, voting as a single class. Management does not anticipate that any of the nominees will become unavailable to serve for any reason, but if that should occur before the Meeting, proxies will be voted FOR another nominee or nominees to be selected by the Board. The reported age of each nominee as presented in the following biographies is as of May 26, 2021.






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clark.jpg
CHRISTY CLARKCOMMITTEE(S):
Age: 55
Human Resources
Director since 2019

Ms. Clark has served as a Senior Advisor at Bennett Jones LLP, an internationally recognized Canadian law firm, since July 2018. Prior to that, she served as the Premier of the Province of British Columbia, Canada from March 2011 through July 2017. She has served as a director of Shaw Communications Inc. (NYSE: SJR), a Canadian telecommunications company, since June 2018, and of Recipe Unlimited Corporation (TSX: RECP), a Canadian full-service restaurant company, since May 2018. As a volunteer, she chairs Roots of Empathy, an international organization that helps children develop empathy. Ms. Clark brings to the Board extensive leadership experience, as well as valuable insights into Canadian and international markets, fiscal management, and government relations.

daniels.jpg
JENNIFER M. DANIELSCOMMITTEE(S):
Age: 57
Audit
Director since 2018

Ms. Daniels has served as Chief Legal Officer and Secretary of Colgate-Palmolive Company (NYSE: CL), a leading global consumer products company, since November 2014. Prior to that, she served as Senior Vice President, General Counsel and Secretary of NCR Corporation from 2010 to 2014. She also served as Vice President, General Counsel and Secretary of Barnes & Noble, Inc. from 2007 through 2010. Ms. Daniels has not served as a director of any other public company during the past five years. Ms. Daniels brings to the Board significant legal expertise with a global lens on consumer business, a strong transactional track record, and in-depth knowledge of the corporate governance requirements for publicly-traded companies.

fink.jpg
NICHOLAS I. FINKCOMMITTEE(S):
Age: 46
Audit
Director since 2021

Mr. Fink has served as Chief Executive Officer of Fortune Brands Home & Security, Inc. (NYSE: FBHS) (“Fortune Brands”) since January 2020. From March 2019 to January 2020, he served as President and Chief Operating Officer of Fortune Brands. From July 2016 to March 2019, he served as President of Fortune Brands’ Global Plumbing Group. From June 2015 to July 2016, Mr. Fink served as Senior Vice President of Global Growth and Development of Fortune Brands. Prior to that, he served as President, Asia Pacific and South America of Beam Suntory, Inc., a global spirits company. As a current chief executive officer, Mr. Fink brings to the Board his expertise in executive leadership, extensive beverage alcohol, international business, and legal experience, and a proven track record of leveraging consumer insights to meet consumer needs in fast moving, highly regulated markets. Mr. Fink is a member of the Board of Directors of Fortune Brands.






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fowden.jpg
JERRY FOWDENCOMMITTEE(S):
Age: 64
Human Resources (Chair)
Director since 2010Corporate Governance

Mr. Fowden has served as the Chairman of the Board of Primo Water Corporation (NYSE: PRMW), formerly known as Cott Corporation, since April 1, 2020. Primo Water Corporation is a pure-play water solutions provider (including bottled water, filtration, water dispensers, purified bottled water, and self-service refill drinking water) in North American and Europe. Prior to that, he served as Executive Chairman of the Board of Primo Water Corporation from December 29, 2018 to April 1, 2020. From 2009 until December 29, 2018, Mr. Fowden served as Chief Executive Officer of Primo Water Corporation. Prior to his service as Primo Water’s Chief Executive Officer, he served as President of its International Operating Segment, Interim President North America, and Interim President of its UK and European business from 2007 to 2009. Prior to joining Primo Water Corporation, Mr. Fowden served as Chief Executive Officer of Trader Media Group (known as Autotrader Plc) and was a member of the Guardian Media Group plc’s board of directors from 2005 to 2007. Prior to this time, he served in a variety of roles at multiple companies, including Global Chief Operating Officer of AB InBev S.A. Belgium, an alcoholic beverage company, Chief Executive Officer of Bass Brewers Ltd., a subsidiary of AB InBev S.A. Belgium, Managing Director of the Rank Group plc’s Hospitality and Holiday Division and member of the Rank Group plc’s board of directors, Chief Executive Officer of Hero AG’s European beverage operations and various roles within PepsiCo Inc.’s beverage operations and Mars, Incorporated’s pet food operations. Mr. Fowden has served as a director of Primo Water Corporation since 2009. Mr. Fowden served as a member of the Board of Directors of British American Tobacco (NYSE: BTI) from September 2019 to March 2021. As a current board chairman and former chief executive officer of a public company, Mr. Fowden brings his extensive experience in executive leadership, the beverage industry, and international operations to the Board.

hernandez.jpg
ERNESTO HERNÁNDEZCOMMITTEE(S):
Age: 63
Human Resources
Director since 2014

Mr. Hernández retired from General Motors de Mexico, S. de R.L. de C.V. (“GM de Mexico”), a subsidiary of General Motors Company, a global automobile manufacturing company which through a subsidiary also provides automotive financing services, effective January 16, 2020. From June 2011 until August 2019, he served as President and Managing Director of GM de Mexico. Prior to that time, he served as Vice President and Executive Director of Sales, Service and Marketing of GM de Mexico, having served in that role from April 2003 through May 2011. Mr. Hernández began his career with GM de Mexico in 1980 and has held numerous positions of growing
responsibility within that company. He also serves on the Board of Directors of BRP Inc. (TSX: DOO; NASDAQ: DOOO), with headquarters in Quebec, Canada, and on the Board of Directors of DINE and Grupo KUO, headquartered in Mexico City, Mexico. Mr. Hernández brings to the Board his extensive leadership skills, insight, and perspective from his many years of service with a major manufacturing company as well as valuable insights regarding Mexican business operations.






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Corporate GovernanceProposal 1 - Election of Directors
johnson.jpg
SUSAN SOMERSILLE COMMITTEE(S):
JOHNSON
Age: 55
Human Resources
Director since 2017

Ms. Johnson has served as Chief Marketing Officer of Prudential Financial, Inc. (NYSE: PRU), a financial wellness leader and premier active global investment manager, since October 2020. From August 2014 to October 2020, she served as an Executive Vice President and as Chief Marketing Officer of Truist Financial Corporation, the bank holding company formed in 2019 following the merger of SunTrust Bank and BB&T. Prior to that, Ms. Johnson served as the Vice President of Global Marketing at NCR Corp. from April 2012 to August 2014. She also served as Global Head of Operator Marketing at Nokia and held leadership roles in a number of technology organizations, including Nuance Communications, Fujitsu, and Apple. Ms. Johnson has served as a director of National Vision Holdings, Inc. (NYSE:EYE), one of the largest optical retail companies in the United States, since October 2020. Ms. Johnson brings to the Board a proven track record of building and revitalizing brands by enhancing the client experience and a combination of skills across creative and analytical marketing specializing in big data to draw on consumer insights.

locke.jpg
JAMES A. LOCKE IIICOMMITTEE(S):
Age: 79
Corporate Governance
Director since 1983(Chair)

Mr. Locke has been engaged in the practice of business and corporate law, including primarily mergers and acquisitions, since 1971. Currently, Mr. Locke is Senior Counsel to the law firm of Nixon Peabody LLP. From 1996 through January 2008, he was a partner with Nixon Peabody LLP. He is located in the Rochester, New York office of the firm. Nixon Peabody LLP is the Company’s principal outside counsel. Prior to joining Nixon Peabody LLP, Mr. Locke practiced law in Rochester as a partner with another law firm. Mr. Locke has not served as a director of any other public company during the past five years. Mr. Locke brings to the Board his extensive knowledge in the areas of business and corporate law, corporate governance, and mergers and acquisitions. He also has had direct experience with the Company and its management since the Company first became a public company, including through his more than 30 years of service on the Board. As a result, he is able to have a broad understanding of and provide insight and guidance with respect to the Company’s development and strategies. He currently serves as the lead director.

madero.jpg
JOSE MANUEL MADEROCOMMITTEE(S):
GARZA
Age: 53
Audit
Director since 2019

Mr. Madero is currently an independent business consultant based out of Mexico City. He served as honorary advisor of the COFINECE (national council for the promotion of investment, employment and economic growth) at the Office of the Chief of Staff of the President of Mexico from March 2019 until his term ended in December 2019. Prior to that, he served as Chief Executive Officer of Grupo Bepensa from February 2015 through February 2019. From 2005 to 2015, Mr. Madero held various roles of growing responsibility with Monsanto Company, a





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global agriculture company, including Vice President of International Business Development from September 2014 to January 2015, President and Regional Lead EMEA from February 2013 to August 2014, President and Regional Lead Latin America North from August 2009 to January 2013, Vice President of Commercial Operations for Latin America South from December 2007 to August 2009, and President and Regional Lead of Australia and New Zealand, from August 2006 to December 2007. Mr. Madero has served as a director of Newmont Corporation (NYSE:NEM), the world’s leading gold company and a producer of copper, silver, zinc and lead, since April 2021. As a former chief executive officer, Mr. Madero brings to the Board his expertise in executive leadership, international business matters, operations, finance, and strategic planning.

mccarthy.jpg
DANIEL J. McCARTHYCOMMITTEE(S):
Age: 57
Audit
Director since 2015

Mr. McCarthy stepped down from Frontier Communications Corporation (Nasdaq: FTR) a communications company, effective December 3, 2019. Since April 2015, he had served as Frontier’s President and Chief Executive Officer, having been elected to the Frontier Board of Directors in May 2014. Prior to that he was President and Chief Operating Officer from April 2012 to April 2015, and, previously, was Executive Vice President and Chief Operating Officer from January 2006 to April 2012, Senior Vice President, Field Operations from December 2004 to December 2005, and Senior Vice President, Broadband Operations from January 2004 to December 2004. Mr. McCarthy began his career with Frontier Communications Corporation in 1990 and has held numerous positions of increasing responsibility within that company. Frontier filed a petition under Chapter 11 of the Bankruptcy Code in April 2020. Mr. McCarthy has not served as a director of any other public company (other than Frontier) during the past five years. Mr. McCarthy brings to the Board his leadership skills as well as his experience in strategic planning, financial reporting, the competitive environment, mergers and acquisitions, and regulatory affairs.

newlands.jpg
WILLIAM A. NEWLANDS
Age: 62
Director since 2019

William A. Newlands is President and Chief Executive Officer of the Company. He has served as Chief Executive Officer since March 2019 and as President since February 2018. He served as Chief Operating Officer from January 2017 through February 2019 and as Executive Vice President of the Company from January 2015 until February 2018. From January 2016 to January 2017 he performed the role of President, Wine & Spirits Division and from January 2015 through January 2016 he performed the role of Chief Growth Officer. Mr. Newlands joined the Company in January 2015. Prior to that he served from October 2011 until August 2014 as Senior Vice President and President, North America of Beam Inc., as Senior Vice President and President, North America of Beam Global Spirits & Wine, Inc. from December 2010 to October 2011, and as Senior Vice President and President, USA of Beam Global Spirits & Wine, Inc. from February 2008 to December 2010. Beam Inc., a producer and seller of branded distilled spirits products, merged with a subsidiary of Suntory Holding Limited, a Japanese company, in 2014. Prior to October 2011, Beam Global Spirits & Wine, Inc. was the spirits operating segment of Fortune Brands, Inc., which was a leading consumer products company that made and sold branded consumer products worldwide in the distilled spirits, home and security, and golf markets. Mr. Newlands has served as a director of Hormel Foods Corporation (NYSE:HRL), a global branded food company, since November 2018 and has also served as a director of Canopy Growth Corporation (NYSE:CGC), a world-leading diversified cannabis and hemp company, since November 2018. Mr. Newlands brings to our Board operational leadership experience gained through





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holding a variety of senior management roles within the beverage alcohol industry. He also contributes a broad understanding of industry trends and innovation, as well as insights about consumer product marketing and international business.

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RICHARD SANDS
Age: 70
Director since 1982

Richard Sands, Ph.D., is the Executive Vice Chairman of the Board of the Company, having served in that role since March 2019. He previously served as Chairman of the Board of the Company from September 1999 through February 2019. He has been employed by the Company in various capacities since 1979. He has served as a director since 1982. He served as Chief Executive Officer from October 1993 to July 2007, as President from May 1986 to December 2002; as Chief Operating Officer from May 1986 to October 1993; and as Executive Vice President from 1982 to May 1986. He is the brother of Robert Sands. Mr. Sands brings to the Board a depth and breadth of knowledge of the Company based on forty years of service, which includes over thirteen years of service as Chief Executive Officer. Mr. Sands has extensive experience with the Company's management, operations and strategic direction, as well as substantial knowledge regarding the beverage alcohol industry.

robsands.jpg
ROBERT SANDS
Age: 62
Director since 1990

Robert Sands is the Executive Chairman of the Board of the Company, having served in that role since March 2019 and as a director since January 1990. Previously, he served as Chief Executive Officer of the Company from July 2007 through February 2019. Mr. Sands also served as President of the Company from December 2002 to February 2018, as Chief Operating Officer from December 2002 to July 2007, as Group President from April 2000 through December 2002, as Chief Executive Officer, International from December 1998 through April 2000, as Executive Vice President from October 1993 through April 2000, as General Counsel from June 1986 through May 2000 and as Vice President from June 1990 through October 1993. He is the brother of Richard Sands. Mr. Sands brings to the Board over 30 years of experience in a variety of legal, operational, and management roles at the Company, including over eleven years of service as Chief Executive Officer. He also possesses substantial knowledge of, and has extensive relationships within, the beverage alcohol industry.

schmeling.jpg
JUDY A. SCHMELINGCOMMITTEE(S):
Age: 61
Audit (Chair)
Director since 2013Corporate Governance

Ms. Schmeling served as Chief Operating Officer of HSN, Inc., an interactive multichannel retailer, from May 2013 to December 2017 and as President of Cornerstone Brands, a retailing segment of HSN, Inc. from August 2016 to December 2017. She also served as Chief Financial Officer of HSN, Inc. from May 2013 to November 2016. From August 2008 to May 2013, Ms. Schmeling served as HSN, Inc.’s Executive Vice President and Chief Financial Officer.





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Prior to that, Ms. Schmeling held positions of increasing responsibility within the HSN operating segment. She served as Executive Vice President and Chief Financial Officer of HSN (when it was IAC Retailing) from February 2002 to August 2008; as Senior Vice President, Finance from November 1999 to February 2002; as Chief Operating Officer of international operations from January 2001 to February 2002; as Vice President, Strategic Planning and Analysis from January 1998 to November 1999; and as Director of Investor Relations and Operating Vice President, Finance from September 1994 to January 1998 (during the time when HSN was a separately traded public company). Ms. Schmeling has served as a director of Casey’s General Stores, Inc. (Nasdaq: CASY) since March 2018 and of Canopy Growth Corporation (NYSE: CGC), a world-leading diversified cannabis and hemp company, since November 2018. Ms. Schmeling has been a chief operating officer of a public company and brings to the Board extensive accounting and financial expertise and valuable experience associated with operations as well as with the oversight of treasury, financial planning and analysis, tax, and investor relations functions.


Vote Required

A plurality of the votes cast at the Meeting by holders of Class A Stock is required for the election of the four (4) directors to be elected by holders of Class A Stock. A plurality of the votes cast at the Meeting by holders of Class A Stock and holders of Class B Stock voting together as a single class is required for the election of the nine (9) directors to be elected by holders of Class A Stock and holders of Class B Stock voting as a single class, with holders of Class A Stock having one (1) vote per share and holders of Class B Stock having ten (10) votes per share.

The Board of Directors recommends a vote “FOR” all nominees. Unless authority to vote for one or more of the nominees is specifically withheld, the shares represented by your proxy, if properly submitted and not revoked, will be voted FOR all of the nominees for whom you are entitled to vote.





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Beneficial Ownership

This section presents information concerning the beneficial ownership of our common stock by certain individuals, entities and groups. Determinations as to whether a particular individual, entity or group is the beneficial owner of our common stock have been made in accordance with Rule 13d-3 under the Exchange Act. Under Rule 13d-3, a person is deemed to be the beneficial owner of any shares as to which such person: (i) directly or indirectly has or shares voting power or investment power, or (ii) has the right to acquire such voting or investment power within sixty (60) days through the exercise of any stock option or other right. The fact that a person is the beneficial owner of shares for purposes of Rule 13d-3 does not necessarily mean that such person would be the beneficial owner of securities for other purposes. The percentages of beneficial ownership reported in this section were calculated on the basis of 169,454,319 shares of Class A Stock, 23,221,678 shares of Class B Stock, and 613,086 shares of Class 1 Stock outstanding as of the close of business on May 17, 2021, subject to adjustment as appropriate in each particular case in accordance with Rule 13d-3.






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Corporate GovernanceBeneficial Ownership of More Than 5% of the Company’s Voting Common Stock
Beneficial Ownership of More Than 5% of the Company’s Voting Common Stock

The following tables present information, as of May 17, 2021 (except the information relating to those certain entities described in footnotes 11, 12, and 13 to the tables is as of the dates disclosed in such footnotes and percentages are calculated assuming continued beneficial ownership at May 17, 2021), regarding the beneficial ownership of Class A Stock or Class B Stock by each person who is known to be the beneficial owner of more than 5% of such classes of stock. Many shares reported in the following tables for Robert Sands, our Executive Chairman of the Board, Richard Sands, our Executive Vice Chairman of the Board, and other Sands related beneficial owners are reflected more than once as many of those shares are held by various Sands family related investment vehicles and foundations in which more than one of the beneficial owners listed in the tables below serves as a partner, manager, trustee, director, or officer. The information reported for the “stockholders group” in the tables and footnotes below effectively represents the aggregate shares beneficially owned by Messrs. Robert and Richard Sands and other Sands related beneficial owners without counting any shares more than once. This stockholders group beneficially owns an aggregate of 29,850,198 shares of Class A Stock and Class B Stock. The outstanding shares included in this number represent approximately 15% of the combined outstanding Class A Stock and Class B Stock and approximately 58% of the combined voting power of the outstanding Class A Stock and Class B Stock when voting together as a single class. Except as otherwise noted below, the address of each person or entity listed in the tables is c/o Constellation Brands, Inc., 207 High Point Drive, Building 100, Victor, New York 14564.

Class A Stock

Amount and Nature of Beneficial Ownership
Name and Address of Beneficial OwnerSole Power to VoteShared Power to VoteSole Power to DisposeShared Power to Dispose
Total Shares(1)
Percent of Class(1)
Class A OnlyIf Class B ConvertedClass A OnlyIf Class B Converted
Robert Sands
557,901(2)
874,443(3)
557,901(2)
6,358,285(3)
6,916,18629,662,9724.1 %15.4 %
Richard Sands
166,668(4)
874,486(5)
166,668(4)
6,358,328(5)
6,524,99629,309,1323.9 %15.2 %
Abigail Bennett
58,030(6)
58,030(6)
1,190,908(7)
1,248,9389,343,4890.7 %5.3 %
Zachary Stern33,41533,415
1,190,908(7)
1,224,3239,298,1790.7 %5.2 %
A&Z 2015 Business Holdings LP(8)
1,190,908(8)
1,190,908(8)
1,190,9089,264,7640.7 %5.2 %
Astra Legacy LLC(9)
5,483,842(9)
5,483,84228,230,6283.2 %14.7 %
Stockholders Group Pursuant to Section13(d)(3) of the Securities Exchange Act of 1934(10)
7,066,062(10)
7,066,062(10)
7,066,06229,850,1984.2 %15.5 %
The Vanguard Group
100 Vanguard Blvd.
Malvern, PA 19355(11)
265,96311,697,556716,98812,414,544NA7.3 %NA
BlackRock, Inc.
55 East 52nd Street
New York, NY 10055(12)
10,276,09311,482,91111,482,911NA6.8 %NA

NA = Not Applicable





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Corporate GovernanceBeneficial Ownership of More Than 5% of the Company’s Voting Common Stock
Class B Stock

Name and Address of Beneficial OwnerAmount and Nature of Beneficial OwnershipPercent of Class
Sole Power to VoteShared Power to VoteSole Power to DisposeShared Power to DisposeTotal
Robert Sands
(2)
22,746,786(3)
22,746,78698.0 %
Richard Sands
37,350(4)
37,350(4)
22,746,786(5)
22,784,13698.1 %
Abigail Bennett
20,695(6)
20,695(6)
8,073,856(7)
8,094,55134.9 %
Zachary Stern
8,073,856(7)
8,073,85634.8 %
A&Z 2015 Business Holdings LP(8)
8,073,856(8)
8,073,856(8)
8,073,85634.8 %
Astra Legacy LLC(9)
22,746,786(9)
22,746,78698.0 %
RES Business Holdings LP(13)
5,300,000(13)
5,300,000(13)
5,300,00022.8 %
RSS Business Holdings LP(14)
4,518,258(14)
4,518,258(14)
4,518,25819.5 %
RCT 2015 Business Holdings LP(15)
1,350,000(15)
1,350,000(15)
1,350,0005.8 %
RHT 2015 Business Holdings LP(16)
1,350,000(16)
1,350,000(16)
1,350,0005.8 %
RSS 2015 Business Holdings LP(17)
1,162,492(17)
1,162,492(17)
1,162,4925.0 %
Stockholders Group Pursuant to Section 13(d)(3) of the Securities Exchange Act of 1934(10)
22,784,136(10)
22,784,136(10)
22,784,13698.1 %

(1)The numbers and percentages reported do not take into account shares of Class A Stock that can be received upon the conversion of Class 1 Stock owned as of May 17, 2021 or that can be purchased by exercising stock options that are exercisable on or within sixty (60) days after May 17, 2021 (together, the “Class 1 Shares”). These shares are not taken into account because, in accordance with the Company’s certificate of incorporation, any shares of Class A Stock issued upon conversion of shares of Class 1 Stock must be sold immediately in connection with the conversion and, therefore, cannot be held by the beneficial owner of the Class 1 Shares. However, the numbers of shares and percentages of ownership taking into account the shares of Class A Stock that can be received upon the conversion of Class 1 Shares are provided in footnotes where appropriate.
(2)The reported shares of Class A Stock with respect to which Robert Sands has sole power to vote or dispose (i) include 549,301 shares of Class A Stock held by RSS Master LLC, a limited liability company that is owned by a trust for which Mr. Sands serves as trustee and sole beneficiary, and (ii) as noted in footnote (1), exclude 1,278,577 shares of Class A Stock that can be received upon conversion of Class 1 Shares held by RSS Master LLC. If the shares of Class A Stock that can be received upon the conversion of the Class 1 Shares were included in the shares of Class A Stock beneficially owned by Mr. Sands, Mr. Sands would beneficially own a total of (i) 8,194,763 shares of Class A Stock, representing 4.8% of the outstanding Class A Stock, if the shares of Class B Stock beneficially owned by Mr. Sands were not converted, and (ii) 30,941,549 shares of Class A Stock, representing 16.1% of the outstanding Class A Stock, if the shares of Class B Stock beneficially owned by Mr. Sands were converted.
(3)The reported shares of Class A Stock over which Robert Sands has the shared power to vote or dispose include 874,443 shares of Class A Stock held by two family foundations where Robert Sands serves as a director and officer. The reported shares of Class A Stock and Class B Stock over which Robert Sands has the shared power to dispose also include 5,483,842 shares of Class A Stock and 22,746,786 shares of Class B Stock held by several family limited partnerships of which Mr. Sands indirectly controls a co-general partner. The reporting of these shares as beneficially owned by Mr. Sands shall not be construed as an admission that Mr. Sands is the beneficial owner of such shares for purposes of Sections 13(d) or 13(g) of the Exchange Act or otherwise. The reported shares are also included in the shares reported as beneficially owned by Richard Sands and the stockholders group described in footnote (10). Amounts reflected in the tables above do not include 21,098 shares of Class A Stock owned directly, or indirectly, by Robert Sands’ spouse. Mr. Sands disclaims beneficial ownership of such shares.





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Corporate GovernanceBeneficial Ownership of More Than 5% of the Company’s Voting Common Stock
(4)The reported shares of Class A Stock with respect to which Richard Sands has sole power to vote or dispose (i) include 149,876 shares of Class A Stock held by RES Master LLC, a limited liability company that is wholly-owned by a trust, for which Mr. Sands serves as trustee and sole beneficiary, and (ii) as noted in footnote (1), exclude 1,002,454 shares of Class A Stock that can be received upon conversion of Class 1 Shares, and the reported shares of Class B Stock with respect to which Richard Sands has sole power to vote or dispose include 37,350 shares of Class B Stock held by RES Master LLC. If the shares of Class A Stock that can be received upon the conversion of Mr. Sands’ Class 1 Shares were included in the shares of Class A Stock beneficially owned by Mr. Sands, Mr. Sands would beneficially own a total of (i) 7,527,450 shares of Class A Stock, representing 4.4% of the outstanding Class A Stock, if the shares of Class B Stock beneficially owned by Mr. Sands were not converted, and (ii) 30,311,586 shares of Class A Stock, representing 15.8% of the outstanding Class A Stock, if the shares of Class B Stock beneficially owned by Mr. Sands were converted.
(5)The reported shares of Class A Stock over which Richard Sands has the shared power to vote or dispose include (i) 874,443 shares of Class A Stock held by two family foundations where Mr. Sands serves as a director and officer and (ii) 43 shares held by certain trusts for which Mr. Sands serves as co-trustee, of which neither he nor any of his immediate family members are beneficiaries. The reported shares of Class A Stock and Class B Stock over which Richard Sands has the shared power to dispose also include 5,483,842 shares of Class A Stock and 22,746,786 shares of Class B Stock held by several family limited partnerships of which Mr. Sands indirectly controls a co-general partner. The reporting of these shares as beneficially owned by Mr. Sands shall not be construed as an admission that Mr. Sands is the beneficial owner of such shares for purposes of Sections 13(d) or 13(g) of the Exchange Act or otherwise. The reported shares are also included in the shares reported as beneficially owned by Robert Sands and the stockholders group described in footnote (10). Amounts reflected in the tables above do not include 15,720 shares of Class A Stock owned by Richard Sands’ spouse. Mr. Sands disclaims beneficial ownership of such shares.
(6)The reported shares of Class A Stock and Class B Stock over which Abigail Bennett has the sole power to vote and dispose include 20,615 shares of Class A Stock and 20,695 shares of Class B Stock held by family trusts of which Ms. Bennett is the investment and independent trustee. The reporting of such shares as beneficially owned by Ms. Bennett shall not be construed as an admission that she is the beneficial owner of such shares for purposes of Sections 13(d) or 13(g) of the Exchange Act or otherwise.
(7)The reported shares of Class A Stock and Class B Stock over which Ms. Bennett and Mr. Stern each have shared power to dispose include 1,190,908 shares of Class A Stock and 8,073,856 shares of Class B Stock held by A&Z 2015 Business Holdings LP. The reporting of such shares as beneficially owned by Ms. Bennett and Mr. Stern shall not be construed as an admission that either of them is the beneficial owner of such shares for purposes of Sections 13(d) or 13(g) of the Exchange Act or otherwise. The reported shares are also included in the shares reported as beneficially owned by Robert Sands, Richard Sands, A&Z 2015 Business Holdings LP, Astra Legacy LLC and the stockholders group described in footnote (10).
(8)The co-general partners of A&Z 2015 Business Holdings LP are A&Z 2015 Business Management LLC and WildStar Partners LLC (“WildStar”). The shares held by A&Z 2015 Business Holdings LP are included in the number of shares beneficially owned by Robert Sands, Richard Sands, Abigail Bennett, Zachary Stern, Astra Legacy LLC and the stockholders group described in footnote (10).
(9)Astra Legacy LLC serves as voting manager to various Sands family entities including A&Z 2015 Business Holdings LP, RCT 2015 Business Holdings LP, RHT 2015 Business Holdings LP, RSS 2015 Business Holdings LP, RES Business Holdings LP, and RSS Business Holdings LP. Certain of the reported shares are also included in the number of shares beneficially owned by each such entity, Robert Sands, Richard Sands, Abigail Bennett, Zachary Stern, and the stockholders group described in footnote (10).
(10)The stockholders group, as reported, consists of Robert Sands, Richard Sands, and Astra Legacy LLC. The reporting of shares as beneficially owned by the stockholders group shall not be construed as an admission that an agreement to act in concert exists or that the stockholders group is the beneficial owner of such shares for purposes of Sections 13(d) or 13(g) of the Exchange Act or otherwise. The shares reported as beneficially owned by Robert Sands, Richard Sands, and Astra Legacy LLC are





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Corporate GovernanceBeneficial Ownership of More Than 5% of the Company’s Voting Common Stock
included in the shares reported as beneficially owned by the stockholders group. If the shares of Class A Stock that can be received upon the conversion of Robert Sands’ and Richard Sands’ Class 1 Shares were included in the shares of Class A Stock beneficially owned by the stockholders group, the stockholders group would beneficially own a total of (i) 9,347,093 shares of Class A Stock, representing 5.5% of the outstanding Class A Stock, if the shares of Class B Stock beneficially owned by the stockholders group were not converted, and (ii) 32,131,229 shares of Class A Stock, representing 16.7% of the outstanding Class A Stock, if the shares of Class B Stock beneficially owned by the stockholders group were converted. Certain shares of Class A Stock and Class B Stock were pledged as of May 17, 2021 as follows: (i) an aggregate of 183,432 shares of Class A Stock and 950,000 shares of Class B Stock were pledged to a financial institution to secure obligations of various Sands family investment vehicles (the “Borrowers”) under a credit facility, (ii) an aggregate of 1,750,000 shares of Class A Stock and 5,250,000 shares of Class B Stock were pledged to a second financial institution to secure obligations of the Borrowers under a separate credit facility, (iii) an aggregate of 50,000 shares of Class A Stock and 350,000 shares of Class B Stock were pledged to a third financial institution to secure obligations of the Borrowers under a separate credit facility, (iv) an aggregate of 175,000 shares of Class A Stock and 525,000 shares of Class B Stock were pledged to a fourth financial institution to secure obligations of the Borrowers under a separate credit facility, (v) an aggregate of 700,000 shares of Class B Stock were pledged to a fifth financial institution to secure obligations of the Borrowers under two separate credit facilities, (vi) an aggregate of 1,350,000 shares of Class B Stock were pledged to a sixth financial institution to secure obligations of the Borrowers under a separate credit facility, (vii) an aggregate of 1,350,000 shares of Class B Stock were pledged to a seventh financial institution to secure obligations of a Borrower under a separate credit facility, and (viii) an aggregate of 675,000 shares of Class B Stock were pledged to one additional financial institution to secure obligations of a Borrower under a separate credit facility. All of these pledged shares are included in the shares reported as beneficially owned by the stockholders group. Subject to the terms of the various credit facilities, the number of shares of Class A Stock and Class B Stock pledged to secure the credit facilities may increase or decrease from time to time and may be moved by the applicable pledgors among the various financial institutions from time to time. In the event of noncompliance with certain covenants under the credit facilities, the financial institutions have certain remedies including the right to sell the pledged shares subject to certain protections afforded to the borrowers and pledgors. However, pursuant to the terms of the various credit facilities, the financial institutions would be required to convert the Class B Stock to Class A Stock prior to any sales.
(11)Information concerning The Vanguard Group presented in the table is based solely on the information reported in Amendment 9 to the Schedule 13G of The Vanguard Group filed on February 10, 2021.
(12)Information concerning BlackRock, Inc. presented in the table is based solely on the information reported in Amendment 6 to the Schedule 13G of BlackRock, Inc. filed on January 29, 2021.
(13)The shares held by RES Business Holdings LP are included in the number of shares beneficially owned by Robert Sands, Richard Sands, Astra Legacy LLC, and the stockholders group described in footnote (10). The co-general partners of RES Business Holdings LP are WildStar and RES Business Management LLC. Assuming the conversion of Class B Stock beneficially owned by RES Business Holdings LP into Class A Stock, RES Business Holdings LP would beneficially own 5,300,000 shares of Class A Stock, representing 3.0% of the outstanding Class A Stock after such conversion.
(14)The shares held by RSS Business Holdings LP are included in the number of shares beneficially owned by Robert Sands, Richard Sands, Astra Legacy LLC, and the stockholders group described in footnote (10). The co-general partners of RSS Business Holdings LP are WildStar and RSS Business Management LLC, which owns 156 shares of Class B Stock directly. Assuming the conversion of Class B Stock beneficially owned by RSS Business Holdings LP into Class A Stock, RSS Business Holdings LP would beneficially own 4,518,258 shares of Class A Stock, representing 2.6% of the outstanding Class A Stock after such conversion.
(15)The reported shares include 675,000 shares of Class B Stock held by a family limited liability company, which is wholly-owned by RCT 2015 Business Holdings LP. The reported shares are included in the number of shares beneficially owned by Robert Sands, Richard Sands, Astra Legacy LLC, and the





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Corporate GovernanceBeneficial Ownership of More Than 5% of the Company’s Voting Common Stock
stockholders group described in footnote (10). The co-general partners of RCT 2015 Business Holdings LP are WildStar and RCT 2015 Business Management LLC. Assuming the conversion of Class B Stock beneficially owned by RCT 2015 Business Holdings LP into Class A Stock, RCT 2015 Business Holdings LP would beneficially own 1,350,000 shares of Class A Stock, representing 0.8% of the outstanding Class A Stock after such conversion.
(16)The shares held by RHT 2015 Business Holdings LP are included in the number of shares beneficially owned by Robert Sands, Richard Sands, Astra Legacy LLC, and the stockholders group described in footnote (10). The co-general partners of RHT 2015 Business Holdings LP are WildStar and RHT 2015 Business Management LLC. Assuming the conversion of Class B Stock beneficially owned by RHT 2015 Business Holdings LP into Class A Stock, RHT 2015 Business Holdings LP would beneficially own 1,350,000 shares of Class A Stock, representing 0.8% of the outstanding Class A Stock after such conversion.
(17)The shares held by RSS 2015 Business Holdings LP are included in the number of shares beneficially owned by Robert Sands, Richard Sands, Astra Legacy LLC, and the stockholders group described in footnote (10). The co-general partners of RSS 2015 Business Holdings LP are WildStar and RSS 2015 Business Management LLC. Assuming the conversion of Class B Stock beneficially owned by RSS 2015 Business Holdings LP into Class A Stock, RSS 2015 Business Holdings LP would beneficially own 1,162,492 shares of Class A Stock, representing 0.7% of the outstanding Class A Stock after such conversion.





 Constellation Brands, Inc. 2021 Proxy Statement
#WORTHREACHINGFOR I 23

Corporate GovernanceBeneficial Security Ownership of Directors and Executive Officers
Beneficial Security Ownership of Directors and Executive Officers

The following table sets forth, as of May 17, 2021, the beneficial ownership of Class A Stock, Class B Stock, and Class 1 Stock by our directors, the named executive officers (as defined under the heading “Compensation Tables and Related Information” below) and all of our directors and executive officers as a group. The Class A Stock information in the table below does not include shares of Class A Stock that are issuable upon the conversion of either Class B Stock or Class 1 Stock, although such information is provided in footnotes where applicable. Unless otherwise noted, the individuals listed in the table have sole voting and dispositive power with respect to the shares attributed to them.

Name of Beneficial Owner
Class A Stock(1)
Class B Stock
Class 1 Stock(1)
Shares Beneficially Owned(2)
Percent of Class Beneficially OwnedShares Beneficially OwnedPercent of Class Beneficially OwnedShares Beneficially Owned
Outstanding Shares
Shares Acquirable Within 60 Days(3)
Total Shares
Percent of Class Beneficially Owned(4)
William A. Newlands12,953
*(5)
*102,670102,67014.3 %
Robert Sands(6)
6,916,1864.1 %22,746,78698.0 %593,352685,2251,278,57798.5 %
Richard Sands(6)
6,524,9963.9 %22,784,13698.1 %1,002,4541,002,45462.1 %
Garth Hankinson5,894
*(5)
*18,83018,8303.0%
F. Paul Hetterich(7)
59,181
*(5)
*165,379165,37921.2%
Christy Clark
863(8)
*(5)
*2,4852,4850.4%
Jennifer M. Daniels
1,446(8)
*(5)
*3,4853,4850.6%
Nicholas I. Fink
417(9)
*(5)
*5975970.1 %
Jerry Fowden
18,501(8)
*(5)
*16,35516,3552.6 %
Ernesto M. Hernández
2,764(8)
*(5)
*8,7818,7811.4%
Susan Somersille Johnson
2,009(8)
*(5)
*4,7364,7360.8%
James A. Locke III(10)
40,084(8)
*(5)(10)
264*10,44711,53121,9783.5 %
Jose Manuel Madero Garza
863(8)
*(5)
*2,4852,4850.4%
Daniel J. McCarthy
3,232(8)
*(5)
*7,1757,1751.2%
Judy A. Schmeling
4,843(8)
*(5)
*7,1757,1751.2%
All Executive Officers and Directors as a Group
(21 persons)(11)
7,280,830(11)
4.3 %22,784,40098.1 %603,7992,235,7472,839,54699.7 %
*    Percentage does not exceed one percent (1%) of the outstanding shares of such class.

(1)The numbers and percentages reported with respect to Class A Stock do not take into account shares of Class A Stock that can be received upon the conversion of Class 1 Stock owned as of May 17, 2021, or that can be purchased by exercising stock options that are exercisable on or within sixty (60) days after May 17, 2021 (the “Class 1 Option Shares”, and together with the Class 1 Stock owned as of May 17, 2021, the “Class 1 Shares”). These shares are not taken into account because, in accordance with the Company’s certificate of incorporation, any shares of Class A Stock issued upon conversion of shares of Class 1 Stock must be sold immediately in connection with the conversion and, therefore, cannot be held by the beneficial owner of the Class 1 Shares. However, the numbers of shares and percentages of ownership taking into account the shares of Class A Stock that can be received upon the conversion of Class 1 Shares are provided in footnotes where appropriate.
(2)The numbers reported reflect the shares of Class A Stock outstanding for each beneficial owner as of May 17, 2021, and, where provided in a footnote, also includes shares of Class A Stock that are acquirable within sixty (60) days after May 17, 2021.





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Corporate GovernanceBeneficial Security Ownership of Directors and Executive Officers
(3)Reflects the number of shares of Class 1 Stock that can be purchased by exercising stock options that are exercisable on or within sixty (60) days after May 17, 2021.
(4)In accordance with Rule 13d-3 of the Exchange Act, the percentages reported with respect to Class 1 Stock are calculated on the basis that (i) the relevant director, executive officer or group holds the shares of Class 1 Stock that such director, executive officer or group can purchase by exercising Class 1 Option Shares, and (ii) the only outstanding shares of Class 1 Stock are the shares deemed to be held by such director, executive officer or group, as applicable, and the 613,086 shares of Class 1 Stock outstanding as of May 17, 2021. The high percentages reported for each director, executive and group are a function of the small number of shares of Class 1 Stock outstanding as of May 17, 2021 and this calculation methodology.
(5)If the shares of Class A Stock that can be received upon the conversion of the named individual’s Class 1 Shares were included in the shares of Class A Stock beneficially owned by the individual, the individual would beneficially own the shares of Class A Stock as noted below, which for each individual represents less than one percent (1%) of the outstanding Class A Stock: Mr. Newlands - 115,263; Mr. Hankinson - 24,724; Mr. Hetterich - 224,560; Ms. Clark - 3,348; Ms. Daniels - 4,931; Mr. Fink - 1,014; Mr. Fowden - 34,856; Mr. Hernández - 11,545; Ms. Johnson - 6,745; Mr. Locke - 62,062; Mr. Madero - 3,348; Mr. McCarthy - 10,407; and Ms. Schmeling - 12,018.
(6)See tables and footnotes under the heading “Beneficial Ownership of More Than 5% of the Company’s Voting Common Stock” for information with respect to sole and shared voting or dispositive power and for the numbers and percentages of shares of Class A Stock that would be beneficially owned if Class 1 Shares were included in the number of shares of Class A Stock beneficially owned and assuming the conversion of Class B Stock into Class A Stock. Of the number of shares reported, 6,358,285 shares of Class A Stock and 22,746,786 shares of Class B Stock are included in the numbers reported by both Robert Sands and Richard Sands. Of the shares reported as beneficially owned by Robert Sands as of May 17, 2021, 2,158,432 shares of Class A Stock and 11,150,000 shares of Class B Stock were pledged, and of the shares reported as beneficially owned by Richard Sands as of May 17, 2021, 2,158,432 shares of Class A Stock and 11,150,000 shares of Class B Stock were pledged. All of the shares described as pledged are pledged under the facilities described in footnote (10) to the table under the heading “Beneficial Ownership of More Than 5% of the Company’s Voting Common Stock.”
(7)The reported shares include 1,336 shares of Class A Stock held for the benefit of Mr. Hetterich’s children. The reporting of these shares as beneficially owned by Mr. Hetterich shall not be construed as an admission that Mr. Hetterich is the beneficial owner of such shares for purposes of Sections 13(d) or 13(g) of the Securities Exchange Act of 1934 or otherwise. Amounts reflected in the table above do not include 14,977.856 shares of Class A Stock owned directly, or indirectly, by Mr. Hetterich’s spouse. Mr. Hetterich disclaims beneficial ownership of such shares. Of the shares reported as beneficially owned by Mr. Hetterich as of May 17, 2021, 31,273 shares of Class A Stock were pledged.
(8)The number reported for this individual includes 567 shares of Class A Stock that are acquirable within sixty (60) days after May 17, 2021.
(9)The number reported for this individual includes 267 shares of Class A Stock that are acquirable within sixty (60) days after May 17, 2021.
(10)The reported shares include 39,517 shares of Class A Stock, 264 shares of Class B Stock, and 10,447 shares of Class 1 Stock held by a trust for which Mr. Locke serves as trustee and sole beneficiary. Mr. Locke has the sole power to vote and dispose of these shares. Assuming the conversion of Mr. Locke’s 264 shares of Class B Stock into Class A Stock, Mr. Locke would beneficially own 40,348 shares of Class A Stock (or 62,326 shares of Class A Stock if the shares of Class A Stock that can be received upon the conversion of Mr. Locke’s Class 1 Shares were included), representing less than one percent (1%) of the outstanding Class A Stock after such conversions.
(11) In addition to the above disclosures, the reported shares in this group also include 48,316 shares over which a member of this group shares the power to vote and dispose. Assuming the conversion into Class A Stock of a total of 22,784,400 shares of Class B Stock beneficially owned as of May 17, 2021 by





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Corporate GovernanceBeneficial Security Ownership of Directors and Executive Officers
such executive officers and directors as a group, this group would beneficially own 30,070,600 shares of Class A Stock, representing 15.6% of the outstanding Class A Stock after such conversion. If the shares of Class A Stock that can be received upon the conversion of this group’s Class 1 Shares were included in the shares of Class A Stock beneficially owned by this group of executive officers and directors, this group would beneficially own (i) 10,125,746 shares of Class A Stock, representing 5.9% of the outstanding Class A Stock, if the shares of Class B Stock beneficially owned by this group were not converted, and (ii) 32,910,146 shares of Class A Stock, representing 16.9% of the outstanding Class A Stock, if the shares of Class B Stock beneficially owned by this group were converted.





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Corporate GovernanceCertain Relationships and Related Transactions
Certain Relationships and Related Transactions

Transactions with Related Persons

During fiscal 2021, based on arm’s-length negotiations, WildStar Partners LLC, an entity which is indirectly owned by Richard Sands and Robert Sands, as well as Abigail Bennett and Zachary Stern, who are significant stockholders and the niece and nephew, respectively, of Robert Sands and Richard Sands, paid us a total of $425,672 for the use of certain office space and administrative services at our corporate offices in Victor, New York and Delray Beach, Florida.

Policy Regarding Related Person Transactions

The Board and the Corporate Governance Committee have adopted a written policy providing that all related person transactions or series of similar transactions required to be disclosed pursuant to SEC Regulation S-K Item 404(a) must be presented to the Corporate Governance Committee of the Board for pre-approval or ratification. The policy requires each of our (i) directors or director nominees, (ii) executive officers, and (iii) security holders known by the Company to own of record or to beneficially own more than 5% of any class of our voting securities to notify the Chief Legal Officer promptly and, whenever possible, in advance of the occurrence of any potential related person transaction in which such person is directly or indirectly involved.

The Chief Legal Officer is responsible for reviewing all potential related person transactions and taking reasonable steps to ensure that all related person transactions requiring disclosure under Regulation S-K Item 404(a) are presented to the Corporate Governance Committee for pre-approval or ratification by members of the committee in their discretion at the committee’s next regularly scheduled meeting or, if deemed appropriate, by consent in lieu of a meeting. No director may engage in a vote to pre-approve or ratify any related person transaction in which they or any member of their immediate family has a material interest; provided, however, that such director must provide any information concerning such related person transaction that the Corporate Governance Committee may reasonably request. If a potential related person transaction involves the Chief Legal Officer, the Chief Financial Officer would assume the responsibilities of the Chief Legal Officer under the policy with respect to that transaction.

The Corporate Governance Committee may consider all factors it deems relevant when determining whether to approve or ratify a related person transaction. In the context of evaluating potential transactions, the Corporate Governance Committee may consider, among other factors, the nature of the transaction and the related person’s interest in the transaction, the size of the transaction, whether we are able to engage in a comparable transaction with an unaffiliated party on more favorable terms, the benefit of the transaction to us, and the impact of the transaction on the related person. We are not aware of any related person transaction required to be reported under Regulation S-K Item 404(a) since the beginning of fiscal 2021 that has not been pre-approved or ratified pursuant to this policy.


Compensation Committee Interlocks and Insider Participation

During fiscal 2021, Christy Clark, Jerry Fowden, Ernesto M. Hernandez, and Susan Somersille Johnson served as members of the Human Resources Committee. None of the members of the Human Resources Committee was an officer or employee of the Company during fiscal 2021. None of our executive officers served on the compensation committee or the board of directors of any company that had one or more of its executive officers serving as a member of our Human Resources Committee or Board during fiscal 2021.





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AUDIT MATTERS
Proposal 2 - Ratification of the Selection of KPMG LLP
AUDIT MATTERS

Proposal 2 – Ratification of the Selection of KPMG LLP as Independent Registered Public Accounting Firm

On April 7, 2021, the Audit Committee determined to engage KPMG LLP to serve as our independent registered public accounting firm for the fiscal year ending February 28, 2022. Although ratification by stockholders of this selection is not required, the selection of KPMG LLP as our independent registered public accounting firm will be presented to the stockholders for their ratification at the Meeting as a matter of good corporate governance. If the stockholders do not ratify the selection of KPMG LLP, the Audit Committee will reconsider its choice, but may nevertheless retain KPMG LLP. Even if the appointment is ratified, the Audit Committee, in its discretion, may direct the appointment of a different independent registered public accounting firm at any time during the year if they determine that such a change would be in the best interests of the Company and its stockholders. A representative of KPMG LLP is expected to be present at the Meeting and will be given an opportunity to make a statement if they so desire and will be available to respond to any appropriate questions.


Fees Paid to KPMG LLP

The following table shows the amounts that were billed to us by KPMG LLP during the last two fiscal years for “Audit Fees,” “Audit-Related Fees,” “Tax Fees,” and “All Other Fees,” respectively:


Fee Type
Fiscal Year Ended
February 28, 2021
Fiscal Year Ended
February 29, 2020
Audit Fees$7,657,359 $7,836,673 
Audit-Related Fees— 9,840 
Tax Fees3,011 2,688 
All Other Fees— — 
Total$7,660,370 $7,849,201 

Audit Fees. These amounts relate to the annual audit of our consolidated financial statements included in our Annual Reports on Form 10-K and annual audit of the effectiveness of our internal control over financial reporting, quarterly reviews of interim financial statements included in our Quarterly Reports on Form 10-Q, and services normally provided by the independent registered public accounting firm in connection with statutory or regulatory filings or engagements.

Audit-Related Fees. These amounts relate to professional services for an audit of an employee benefit plan.

Tax Fees. These amounts relate to professional services for tax compliance.

All Other Fees. No additional services were provided by KPMG LLP to the Company for the last two fiscal years.





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AUDIT MATTERS
Proposal 2 - Ratification of the Selection of KPMG LLP
Pre-Approval Policies and Procedures

The Audit Committee has adopted a policy for the pre-approval of audit and non-audit services that may be provided by our independent registered public accounting firm. The committee’s policy is to pre-approve all audit and permissible non-audit services provided by KPMG LLP prior to the engagement. Any pre-approval is detailed as to the particular service or category of services and is generally subject to a specific budget. The Audit Committee has delegated to its Chair authority to pre-approve proposed audit and non-audit services that arise between Audit Committee meetings, provided that the decision to approve the service is presented at the next scheduled Audit Committee meeting. All audit and non-audit services performed by KPMG LLP during the fiscal years ended February 28, 2021 and February 29, 2020 were pre-approved in accordance with this policy. These services have included audit services, audit-related services, and tax services. The Audit Committee did not pre-approve any other products or services that did not fall into these categories, and KPMG LLP provided no other products or services during the past two fiscal years.

Vote Required

The adoption of Proposal 2 to ratify the selection of KPMG LLP as our independent registered public accounting firm requires the affirmative vote of a majority of the votes entitled to be cast by stockholders present in person or represented by proxy at the Meeting. With respect to this proposal, holders of Class A Stock and holders of Class B Stock will vote together as a single class at the Meeting, with holders of Class A Stock having one (1) vote per share and holders of Class B Stock having ten (10) votes per share.

The Board of Directors recommends a vote “FOR” the ratification of the selection of KPMG LLP as the Company’s independent registered public accounting firm for the fiscal year ending February 28, 2022. Unless you properly direct otherwise, the shares represented by your proxy, if properly submitted and not revoked, will be voted FOR such proposal.






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AUDIT MATTERSAudit Committee Report
Audit Committee Report

The following report shall not be deemed incorporated by reference in any filing under the federal securities laws by virtue of any general incorporation of this Proxy Statement by reference and shall not otherwise be treated as filed under the federal securities laws.

The Audit Committee of the Board provides oversight to our financial reporting process through periodic meetings with our independent registered public accounting firm, internal auditors, and management. Our management is responsible for the preparation and integrity of the financial reporting information and related systems of internal controls. The independent registered public accounting firm is responsible for performing an independent audit of our consolidated financial statements and our internal control over financial reporting in accordance with the standards of the Public Company Accounting Oversight Board (United States) and for issuing reports thereon. The Audit Committee, in carrying out its role, relies on our senior management and independent registered public accounting firm.

In connection with the preparation and filing of our 2021 Form 10-K, the Audit Committee met, reviewed, and discussed with our management and with KPMG LLP, our independent registered public accounting firm, our audited financial statements and related disclosures and KPMG LLP’s evaluation of our internal control over financial reporting. Also, the Audit Committee discussed with KPMG LLP the matters required to be discussed by the applicable requirements of the Public Company Accounting Oversight Board (“PCAOB”) and the SEC.

In addition, the Audit Committee has received the written disclosures and the letter from KPMG LLP required by the Public Company Accounting Oversight Board regarding communications with audit committees concerning independence. The Audit Committee also has discussed with KPMG LLP the independence of that firm as our independent registered public accounting firm. The Audit Committee has concluded that KPMG LLP’s provision of audit and non-audit services to us is compatible with KPMG LLP’s independence.

Based on the review and discussions described above, the Audit Committee recommended to the Board that our audited financial statements be included in our 2021 Form 10-K for filing with the SEC.

Audit Committee:

Judy A. Schmeling (Chair)
Jennifer M. Daniels
Nicholas I. Fink
Jose Manuel Madero Garza
Daniel J. McCarthy





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EXECUTIVE COMPENSATIONCompensation Discussion and Analysis
EXECUTIVE COMPENSATION

Compensation Discussion and Analysis

This Compensation Discussion and Analysis, or CD&A, focuses on our executive compensation philosophy, the elements of our executive compensation program, and the factors that were considered in making compensation decisions for our named executive officers for fiscal 2021. For fiscal 2021, our named executive officers are:
NameTitle
William A. NewlandsPresident and Chief Executive Officer
Robert SandsExecutive Chairman of the Board
Richard SandsExecutive Vice Chairman of the Board
Garth HankinsonExecutive Vice President and Chief Financial Officer
F. Paul HetterichExecutive Vice President and President, Beer Division

What Were Our Developments and Accomplishments in Fiscal 2021?

Fiscal 2021 brought unique challenges to Constellation, our employees, consumers, and the communities in which we live and operate. The COVID-19 pandemic significantly impacted the global economy and our business. Our foremost priority through the pandemic has been the health and safety of our employees, consumers, and the communities we serve.

Constellation’s Response to the Pandemic
Constellation’s executive officers took decisive action to respond to the unprecedented disruption caused by the pandemic.

Management ensured Constellation’s ongoing liquidity and financial flexibility through cash preservation initiatives, capital expense reductions, and cost control measures.
Management prioritized our attention on 3-tier e-commerce opportunities, and implemented a surge team to focus on direct-to-consumer opportunities for our brands.
We proactively managed our supply chain, route-to-market, and packaging formats in order to help ensure that Constellation could continue to serve our consumers as COVID-19 disruptions engulfed the globe.
We enhanced our proactive engagement efforts in the areas of talent planning, key employee capability planning, and succession planning, so that we continue to have the right people with the right capabilities in key leadership positions.
Actions were quickly taken to protect our global employees, including engaging a Chief Medical Officer, imposing travel restrictions, developing support models for work-from-home requirements, and preventative measures at our operations locations.
For our production workforce, we paid “premium pay” for a period of time while such employees continued to work onsite. Where employees were not able to work due to facility closures because of the COVID-19 pandemic, we protected our employees’ pay to ensure they had a continued paycheck to support them and their families. For our hospitality employees, we recognized that a material portion of their pay comes from customer gratuities and we also paid these employees an equivalent value during our pay protection period.
At all our locations, we provided personal protection equipment, as well as established new no-touch devices, sanitizing stations, signage, and other supporting measures.
Recognizing the impact of daycare closures, we implemented 100% caregiver leave so employees could be at the home supporting their family. In addition, to caregiver leave, we also implemented funded back up childcare services to help employees further navigate caregiving challenges.
To mitigate exposure at our facilities and to protect the health & well-being of our employees, we implemented a new COVID-19 sick leave policy with 100% pay replacement in the event of exposure.
To minimize the density in our office settings and protect the health & well-being of our employees, we moved quickly to a remote office approach. As part of our remote office approach, we provided a





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EXECUTIVE COMPENSATIONCompensation Discussion and Analysis
reimbursement for home office support to allow employees to continue to minimize stress and ensure that our employees had the resources to be effective.
Recognizing the increased stress levels and the mental health challenges employees and families might be experiencing, we accelerated our implementation of mental well-being education, and provided mindfulness resources to employees and their families.

The Human Resources Committee’s Response to the Pandemic
During fiscal 2021, the Human Resources Committee (referred to in this CD&A as the “Committee”) considered the impact of COVID-19 on our executive compensation program by reference to the principles of the program, including pay for performance, alignment with stockholders’ interests, and motivation and retention of key talent. In light of the onset of the COVID-19 pandemic near the commencement of fiscal 2021, and the unique and unforeseen challenges and associated forecasting challenges posed by COVID-19, the Committee:

Reviewed with heightened focus and increased frequency the Company’s planning and actions related to human capital, talent management, and succession planning.
Delayed setting performance goals and targets under our short-term cash incentive program by two months from April until June 2020, coincident with Board approval of the annual operating plan. This delay allowed management to better understand the impact of COVID-19 on our operational and financial performance, and permitted the Committee to reflect those impacts in our executive compensation program.
Widened the performance ranges under our short-term cash incentive program as compared to the fiscal 2020 short-term cash incentive program. For fiscal 2021, the Committee lowered the threshold performance goal and increased the maximum performance goal for Net Sales and comparable earnings before interest and taxes and excluding non-cash Canopy Growth Corporation (“Canopy”) related equity earnings (“Comparable EBIT”).

Other than delaying the establishment of the annual operating plan and the adjustments to the performance ranges under our short-term cash incentive program, the Committee did not make any changes to the structure of our executive compensation program in response to the COVID-19 pandemic. Specifically, the Committee did not modify the performance goals that were previously established for any outstanding PSU awards, delay setting goals for the fiscal 2021 PSU awards, or exercise discretion at fiscal year end when determining short-term cash incentive payments for fiscal 2021.

Business Highlights
In addition to our strong operational and financial performance, Constellation made and fulfilled significant commitments to environmental and social causes during fiscal 2021.

We enhanced our governance structure for water stewardship, implemented key supplier water risk assessments, and aligned with broader international sustainability water goals, resulting in an improved score under the CDP Climate and Water rating scheme.
We became a national corporate partner with Dress For Success to help empower women to achieve economic independence and to thrive in work and life.
In total, we contributed more than $4 million to COVID-19 relief efforts directly supporting communities and frontline workers hit hardest by the pandemic. Those contributions and efforts included supporting the National Restaurant Association Educational Foundation’s Restaurant Employee Relief Fund, the U.S. Bartender’s Guild, #FirstRespondersFirst, Latinos Progresando, New Zealand charities KidsCan and KiwiHarvest (and its Australian counterpart OzHarvest), local branches of the Red Cross in Ciudad Obregón, Nava-Piedras Negras, Mexicali, and Mexico City, and the hard-hit region of Veneto, Italy.
We established the Constellation Brands COVID-19 Crisis Relief Fund and matched contributions from our employees 2:1, resulting in additional contributions of more than $360,000 to non-profit organizations supporting communities impacted by this crisis.
To further support our customers who were devastated by the restrictions and closures, we increased our company product allowance and expanded it to include food reimbursement. This encouraged employees to support local restaurants with both product and food takeout purchases during the pandemic period.





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EXECUTIVE COMPENSATIONCompensation Discussion and Analysis
During National Black Business Month in August, Constellation proudly partnered with the team behind The Great American Takeout and sponsored the Employees in Action initiative. From Thursday, August 27 through Sunday, August 30 we encouraged our team members to order meals and drinks from the Constellation Brands portfolio from Black-owned restaurants and bars and covered such purchases under our product allowance policy. In addition to our employee involvement, we extended an invitation to our distributors across Beer and Wine & Spirits to participate by engaging their employees in this effort as well. With the backing of distributors like Republic National Distributing Company and Southern Glazer Wine & Spirits, and Focus on Female Founders partners Austin Cocktails, more than 30,000 people were empowered to #SupportBlackOwnedRestaurants.

In fiscal 2021, despite an unprecedented and extremely challenging year due to the COVID-19 pandemic, Constellation generated record operating cash flow of approximately $2.8 billion. We also achieved strong growth in Net Sales and Comparable EBIT versus fiscal 2020 driven by the continued growth momentum of our beer business which achieved strong commercial, financial, and operational results.

Our beer business continued executing on its strategy of being a leader in the high-end U.S. beer industry with strong commercial sales growth fueled by the continued success of our iconic Modelo and Corona brand families. Modelo Especial continued to be one of the fastest growing major imported beer brands and solidified its position as the #3 beer brand in the U.S. market. The growth of the Corona brand family was driven by the successful launch of Corona Hard Seltzer and nearly 20% growth of Corona Premier. Despite launching Corona Hard Seltzer in March 2020, during the onset of a pandemic, and with only one SKU in the market during the fiscal year, Corona Hard Seltzer surpassed our initial expectations and has quickly become the #4 hard seltzer in the marketplace. The launch of Corona Hard Seltzer is a part of our efforts to capitalize on the growth of the one of the fastest growing segments within the beer industry, the high-end alternative beverage alcohol category. Our beer business also achieved record full year operating margins, reinforcing their best-in-class margin structure.

Our consumer-led wine and spirits premiumization strategy continued to gain momentum as marketplace performance for our higher-end brands outpaced the overall U.S. Wine & Spirits category for fiscal 2021 driven by Kim Crawford, Meiomi, and The Prisoner brand family. Throughout fiscal 2021, our business benefited from ongoing consumer trade-up trends, positive mix, and great consumer response to our innovation initiatives such as The Prisoner Cabernet and Chardonnay varietals, Meiomi Cabernet Sauvignon, and SVEDKA and High West ready-to-drink cocktails. We also invested in and strengthened our position in the accelerating direct-to-consumer and 3-tier e-commerce channel with the acquisition of Empathy Wines and investment in Booker Vineyard.

In January 2021, we closed the sale of a portion of our wine and spirits business primarily to E. & J. Gallo Winery (the “W&S Divestiture”), including mostly lower-margin, lower-growth wine and spirits brands, related inventory, interests in certain contracts, and related wineries, vineyards, offices, and facilities. With the W&S Divestiture transactions completed, our team can more fully concentrate resources and focus behind a smaller set of more premium brands that better align with consumer-led premiumization trends which will enhance our growth and financial profile going forward.

We remain optimistic about our investment in Canopy, a leading cannabis company with operations in countries across the world. Canopy continued to be a global leader in total cannabis sales throughout fiscal 2021. We are pleased with the progress that the Canopy team has made in defining and strategically positioning themselves in the legal THC cannabis markets as well as the U.S. CBD market which will be beneficial upon U.S. Federal permissibility. In March of 2020, Canopy released the first THC infused ready-to-drink beverage in the Canadian recreational market. Since then, Canopy has maintained its leading position and has all of the top three beverages in the Canadian THC infused ready-to-drink beverage market.






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EXECUTIVE COMPENSATIONCompensation Discussion and Analysis
For fiscal 2021, we delivered strong Net Sales, Comparable EBIT, and free cash flow (FCF), as compared to both our fiscal 2021 operating plan and our fiscal 2020 results:
Performance Measures(1)
Fiscal 2021 Operating Plan
Fiscal 2021
Performance
Fiscal 2021
Performance as a % of Fiscal 2021 Plan
Fiscal 2021
Performance as a % of Fiscal 2020 Performance
($ in millions)
Net Sales$8,099.6 $8,614.9 106.4%103.3%
Comparable EBIT$2,621.3 $2,919.4 111.4%105.6%
Free Cash Flow$1,109.0 $1,941.9 175.1%106.4%
(1)Comparable EBIT, Net Sales, and FCF are defined below under “Company Performance.” Comparable EBIT and FCF are non-GAAP measures and a reconciliation of Comparable EBIT and FCF to GAAP measures with respect to fiscal 2020 and fiscal 2021 are set forth in Appendix 1.

Due to the company’s strong cash flow generation, we achieved our commitment of de-leveraging to our targeted leverage range, excluding non-cash Canopy related equity earnings; maintained our investment grade debt rating; and returned $575 million to shareholders through dividends. We remain focused on our goal of returning $5 billion to shareholders, of which approximately $2.5 billion is anticipated to be in the form of dividend payments and the remainder is anticipated to be in the form of share repurchases. However, in the short term, given the unprecedented COVID-19 events that began to abruptly and dramatically impact consumers and the marketplace almost concurrently with the start of our fiscal 2021, we utilized free cash flow primarily to pay dividends and reduce debt and leverage in an effort to create the flexibility needed to fulfill our remaining share repurchase commitment longer term.

Our strength in fiscal 2021 also extended to our stock performance. For fiscal 2021, our Class A Stock outperformed all but four of our executive compensation peer group companies, calculating performance assuming reinvested dividends and using the same beginning and ending stock price averaging approach used under our annual relative total stockholder return (“TSR”) PSUs.

Key Executive Compensation Actions for Fiscal 2021

Chief Executive Officer, Executive Chairman, Executive Vice Chairman
Constellation continues to operate under the leadership structure put in place on March 1, 2019. Under that structure:

Mr. Newlands is our President and Chief Executive Officer;
Mr. Robert Sands is our Executive Chairman of the Board; and
Mr. Richard Sands is our Executive Vice Chairman of the Board.

The Corporate Governance Committee and the Board continue to believe that this is the right structure for Constellation. This structure allows us to be led by Mr. Newlands, an experienced, dynamic, and innovative executive with over 30 years of leadership experience in the beverage alcohol industry. This structure also allows Constellation to retain the indispensable beverage alcohol industry knowledge and the valuable industry and community relationships established by Robert Sands and Richard Sands, who are members of our founding family.

As discussed further below, for fiscal 2021, the Committee approved a compensation package for each of Mr. Newlands, Mr. Robert Sands, and Mr. Richard Sands. For fiscal 2021:

Mr. Newlands’ base salary remained at $1,200,000; Mr. Robert Sands’ base salary remained at $1,020,000; and Mr. Richard Sands’ base salary remained at $867,000.
The short-term cash incentive target for each of Messrs. Newlands, Robert Sands, and Richard Sands remained unchanged at 150% of base salary.





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The long-term equity incentive target for Mr. Newlands was increased from 400% to 525% of base salary, and the long-term equity incentive targets for each of Messrs. Robert Sands and Richard Sands remained unchanged at 400% of base salary.

Chief Financial Officer
Garth Hankinson is our Executive Vice President and Chief Financial Officer. In recognition of Mr. Hankinson’s strong start in the Chief Financial Officer role, the Committee increased Mr. Hankinson’s base salary by 5% from $575,000 to $603,750, effective May 25, 2020. For fiscal 2021, the Committee maintained Mr. Hankinson’s short-term cash incentive target at 85% of base salary and his long-term equity incentive award target at 240% of base salary. Following the conclusion of fiscal 2021 and in recognition of his overall performance, influence, accountability, and judgment during his first year as Chief Financial Officer, the Committee increased Mr. Hankinson’s base salary by approximately 18% from $603,750 to $715,000, effective March 1, 2021.

President, Beer Division
F. Paul Hetterich is our Executive Vice President and President, Beer Division. Effective May 25, 2020, the Committee increased his base salary from $820,000 to $840,500. For fiscal 2021, the Committee increased his short-term cash incentive target from 85% to 95% of base salary, and provided a long-term equity incentive award of 275% of base salary in recognition of his critical skill set which resulted in the continued strong performance of the Beer Division.

Short-Term Cash Incentive Payouts for Fiscal 2021
After the conclusion of fiscal 2021, the Committee reviewed our performance and approved short-term cash incentive payments to our named executive officers under our Annual Management Incentive Program (“AMIP”), which operates under our stockholder approved Long-Term Stock Incentive Plan (“LTSIP”). For fiscal 2021, Company performance exceeded the maximum operating goal levels for Net Sales, Comparable EBIT, and Free Cash Flow performance under our fiscal 2021 AMIP. Based on the fiscal 2021 results, our named executive officers received AMIP payments at 200% of the target award levels set by the Committee.

As Mr. Hetterich had a portion of his AMIP measured against Beer Division performance, the Committee also reviewed the performance of the Beer Division against the performance goals under the fiscal 2021 AMIP. For fiscal 2021, Beer Division performance exceeded the maximum operating goals for Net Sales and Comparable EBIT performance under our fiscal 2021 AMIP. Based on that performance, Mr. Hetterich received a payment at 200% of the target award level set by the Committee. The relevant performance and related payouts are discussed below under the heading “Short-Term Cash Incentives: Fiscal 2021 AMIP.”

The Company’s strong performance against the fiscal 2021 operating plan during this challenging period also resulted in maximum goals being met under the broad-based employee incentive plans. Achievement against the performance goals under the broad-based annual incentive plans for the general employee population, the Beer Division, and the Wine & Spirits Division, all resulted in funding at 200% of target.

PSU Performance Period ending in Fiscal 2021
In April 2021, the Committee reviewed our results for the fiscal 2019-2021 performance period for purposes of certifying performance pursuant to the relative TSR PSU awards granted in April 2018. In April 2021, the Committee certified relative TSR achievement for these PSU awards at the 29th percentile relative to the S&P 500 resulting in a payout of approximately 37% of the target award levels set by the Committee at the time of those grants as follows:
Performance CriteriaThreshold Performance Level (25%)Target Performance Level (100%)Maximum Performance Level (200%)Final Results
Relative TSR During
Fiscal 2019-2021
25th Percentile
50th Percentile
75th Percentile
 (or higher)
Achieved 29th percentile relative TSR performance resulting in a payout in shares equal to approximately 37% of target payout upon satisfaction of the service vesting requirement on May 1, 2021






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EXECUTIVE COMPENSATIONCompensation Discussion and Analysis
What Are Our Compensation Practices?

Compensation Philosophy and Objectives
We operate in a highly competitive, complex, and international business environment. In order to meet the challenges of that environment, the objectives of our executive compensation program are to:

Support our sustainable, long-term success by attracting, motivating, and retaining key executives;
Align the interests of our named executive officers with the interests of our stockholders; and
Provide appropriate incentives for achievement of annual goals and financial targets, and contributions toward enhancing long-term stockholder value.

Compensation Principles
The Committee follows certain key principles when making decisions related to executive compensation. For fiscal 2021, those principles include:

The executive compensation program should create a strong linkage between pay and performance through our short-term cash incentive program and long-term equity incentives such that executives will receive higher compensation in our more successful periods and lower compensation during less successful periods.
The Committee establishes a meaningful connection between executive compensation and performance by ensuring that a majority of named executive officer compensation is at risk in the form of short-term cash incentive compensation or long-term equity incentive awards.
The Committee does not have a policy regarding the specific allocation of compensation between short-term and long-term compensation or between cash and non-cash compensation.
The AMIP implemented by the Committee is aligned with the operating plan approved by the Board for each fiscal year. For fiscal 2021, the Committee considered the impacts of, and uncertainty created by, the COVID-19 pandemic, and established challenging but achievable targets against the most important financial measures used by management to evaluate results (Comparable EBIT, Net Sales, and Free Cash Flow). Each of those target levels corresponded to the targeted level of performance under our fiscal 2021 operating plan.
Long-term equity incentives are generally delivered to our named executive officers in a mix of NQSOs, PSUs, and RSUs. The Committee views NQSOs as performance-based, and in furtherance of that view, delivered 100% of the fiscal 2021 long-term incentives to our Executive Chairman and our Executive Vice Chairman in the form of NQSOs in recognition of the long-term strategic focus of their roles and their substantial ownership of Company stock.
The amount of target total annual cash compensation (consisting of base salary and target short-term cash incentives) (“TAC”) awarded to our named executive officers generally should approximate the median of the applicable market data. While this is the policy for our executives as a whole, target TAC for an individual named executive officer may exceed or fall short of such range. Any such variation may occur due to the specific expertise of an executive, the complexity or criticality of the business managed by the executive, an executive’s tenure in the role, differences in job duties relative to the market benchmark, and internal pay equity considerations. For fiscal 2021, named executive officer target TAC was generally positioned in the median to 75th percentile range of market practice in recognition of their respective tenures, critical leadership skill sets, and sustained strong performance.
In order to assess the cost of the Company’s leadership structure, the Committee validates the aggregate target total direct compensation (consisting of target TAC plus the grant date fair value of long-term incentives) (“TDC”) of our Chief Executive Officer, Executive Chairman, and Executive Vice Chairman against the target TDC of the top three most highly compensated executives at our peer group companies. Using that approach, the aggregate target TDC awarded to our Chief Executive Officer, Executive Chairman, and Executive Vice Chairman should generally be within the competitive range of the 75th percentile of the applicable market data.
The Committee does not have a stated competitive position for the target TDC of any individual named executive officer.





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EXECUTIVE COMPENSATIONCompensation Discussion and Analysis
An individual named executive officer’s compensation level should be validated against a peer group of companies that disclose executive compensation for such role. Depending on the particular executive officer role, general industry survey data may be used as an additional source of market data.
Due to insufficient market data for the Executive Chairman role among our peer companies, a separate comparator group of companies was used to validate the Executive Chairman’s fiscal 2021 compensation. For fiscal 2021, the compensation for this role was validated based on an evaluation of the aggregate target TDC for the Chief Executive Officer, Executive Chairman, and Executive Vice Chairman roles against the target TDC of the top three most highly compensated executives at our peer group companies (as described below under the heading Fiscal 2021 Executive Compensation Peer Group) and internal pay equity.

Compensation Governance and Compensation Policies
The list below highlights our compensation program governance policies which are designed to drive Company performance and serve the long-term interests of our stockholders.

All elements of executive compensation are required to be approved by the Committee, which is comprised of individuals who qualify as independent directors under NYSE Listing Rules;
We have adopted robust stock ownership guidelines (6x salary for our President and Chief Executive Officer, Executive Chairman of the Board, and Executive Vice Chairman of the Board, and 3x salary for all other executive officers) that we believe align management and stockholder interests;
The Committee has retained an external, independent compensation consultant to advise it regarding executive compensation matters;
We do not pay dividends on any unvested RSUs or unearned PSUs. Dividend equivalents are only payable on such awards to the extent the awards ultimately vest and are earned;
We prohibit hedging by executive officers and directors using derivative securities involving our stock and have a formal clawback policy that applies to our AMIP and our long-term equity incentives delivered in the form of PSUs, as described below under the subheading “Clawback Rights and Prohibition Against Hedging”; and
Equity awards do not automatically vest upon a change-in-control, but instead vest upon a qualifying termination within a specified period following a change-in-control (double-trigger).

Results of Fiscal 2020 Say-on-Pay Vote
At our 2020 Annual Meeting of Stockholders, we conducted an advisory vote to approve the compensation of our named executive officers as disclosed in the 2020 Proxy Statement (a “say-on-pay” vote). Our stockholders approved our named executive officer compensation at that time, with approximately 98% of the vote being cast in favor of approval. The Committee believes that the outcome of the say-on-pay vote confirms that our compensation philosophy is sound and our objective of linking our executives’ compensation to achieving operational goals and generating stockholder value is effective. We view this level of support as an affirmation of our current pay practices.

How Are Compensation Decisions Made?

Role of the Human Resources Committee
The Committee discharges the Board’s responsibilities relating to executive compensation, including the annual review and approval of named executive officer compensation. The Committee will review and approve, or recommend that the Board approve, as appropriate, each element of compensation for our Chief Executive Officer and each other named executive officer.

The Committee reviews various aspects of the executive compensation program at each meeting, and reviews compensation levels at least annually, with awards and adjustments generally being made each April. Compensation decisions may be made at other times of the year in the case of promotions, new hires, or changes in responsibilities. In making these determinations, the Committee may consider Company performance, the individual performance of a named executive officer, information from FW Cook, and recommendations from





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EXECUTIVE COMPENSATIONCompensation Discussion and Analysis
management. As part of this process, the Committee may also review tally sheets comparing current and proposed base salaries, short-term cash incentive bonuses, and long-term equity incentives.

Role of Management
Management personnel within our Human Resources Department support the Committee in its work. Executive officers may make recommendations and provide information to, and answer questions from, the Committee as the Committee fulfills its responsibilities regarding executive compensation. However, none of our named executive officers make recommendations directly to the Committee regarding their own compensation.

Role of the Compensation Consultant
The Committee directly engaged FW Cook as its independent compensation consultant for fiscal 2021. FW Cook assisted with the Committee’s review and analysis of executive compensation, including assessing the impact of COVID-19 on executive compensation programs, and providing information on executive compensation trends and regulatory developments. FW Cook also provided data and advice related to peer group, Executive Chairman comparator group, and general executive compensation survey data, which the Committee used as a validation or market check in connection with compensation decisions. Those decisions included the individual and aggregate compensation of our Chief Executive Officer, Executive Chairman, and Executive Vice Chairman, base salary adjustments, adjustments to AMIP and long-term equity incentive targets for our other named executive officers, and Committee deliberations on other elements of executive compensation during fiscal 2021. As discussed above under the subheading “The Role of Compensation Consultants,” the Committee has considered the independence of FW Cook and, based on such review, has not identified any conflicts of interest regarding the services of FW Cook or its employees.

Use of Peer Groups
The Committee utilizes peer groups when designing our executive compensation program and to validate the competitiveness of a particular level of compensation. The Committee utilized two peer groups when considering fiscal 2021 executive compensation.

Executive Compensation Peer Group
The peer group considered for the Committee’s fiscal 2021 compensation decisions for our named executive officers other than our Executive Chairman and our Executive Vice Chairman was established by the Committee in October 2019. In establishing this peer group, the Committee worked with FW Cook and sought to ensure that the group consisted of companies of appropriate size, type, and complexity. The Committee accomplished this by: (1) reviewing metrics such as gross revenues (targeting companies with gross revenues between 0.4 and 2.5 times those of the Company), market capitalization (targeting companies with market capitalizations between 0.33 and 3.0 times that of the Company), and profit margin structure; (2) considering whether the potential peers were competitors for executive talent or investor capital; (3) considering whether the potential peers were a “peer-of-peers” (a common member of the peer groups of the Company’s peer group companies); and (4) assessing the overall reasonableness of designating a particular potential peer as a member of the Company’s peer group.

Based on that review in October 2019, and the continued reasonableness of the current peer group companies from an overall size and business comparability standpoint, the Committee elected to maintain the existing peer group with the exception of two companies that were reasonable additions from a size and business focus perspective (Keurig Dr. Pepper and YUM! Brands). The executive compensation peer group for fiscal 2021 compensation decisions for our named executive officers other than our Executive Chairman and Executive Vice Chairman consisted of the following 17 companies, which emphasize companies in the consumer goods industry, with a focus on companies in the beverage alcohol industry and/or those that are involved in managing and marketing premium brands:





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Fiscal 2021 Executive Compensation Peer Group
• Brown-Forman Corporation
• J. M. Smucker Company (The)
• Campbell Soup Company
• Kellogg Company
• Clorox Company (The)
• Keurig Dr Pepper Inc.
• Colgate-Palmolive Company
• McCormick & Company, Incorporated
• Conagra Brands, Inc.
• Molson Coors Brewing Company
• Diageo plc
• Monster Beverage Corporation
• Estée Lauder Companies Inc. (The)
• Starbucks Corporation
• General Mills, Inc.
• YUM! Brands
• Hershey Company (The)

FW Cook presented information to the Committee in October 2019 indicating that our revenues were between the 25th percentile and the median, and our market capitalization approximated the 75th percentile, in each case, of these peer group companies.

The Committee used this executive compensation peer group to validate decisions for specific compensation elements for our other named executive officers as discussed in the CD&A sections below for each element of compensation. The Committee also used this executive compensation peer group to validate the target TDC of our Chief Executive Officer against the Chief Executive Officers at our peer group companies, as well as the aggregate target TDC of our Chief Executive Officer, Executive Chairman, and Executive Vice Chairman against the target TDC of the top three most highly compensated executives at our peer group companies. Based on the role, responsibilities, experience, and contributions of our Chief Executive Officer, Executive Chairman, and Executive Vice Chairman, the Committee approved compensation for fiscal 2021 that considered the relative expected contributions of the executives, as well as the compensation levels for our peer companies. The Committee determined to continue to revisit that process and structure on a periodic basis going forward.

The executive compensation peer group data shared with the Committee by FW Cook in January 2020 indicated that our Chief Executive Officer’s target TDC was below the median of peer group practice. This peer group data also indicated that the aggregate target TDC of our Chief Executive Officer, Executive Chairman, and Executive Vice Chairman is within the competitive range of the 75th percentile of peer group practice compared to the three most highly compensated executives at each peer group company. The Committee believes that this positioning appropriately reflects our culture, the dynamics of our industry, the experience, expected contributions, and unique skill sets and knowledge of our business embodied in these executives, as well as their sustained performance. The Committee believes that this approach validates the reasonableness of the compensation of our Chief Executive Officer as well as continues to validate the total cost of our leadership structure.

In January 2020, Mr. Hankinson's target TAC was below the 25th percentile and his target TDC was between the 25th percentile and median, which the Committee viewed at that time as appropriately reflecting his recent promotion into the Chief Financial Officer role. Also as of that time, the target TAC and target TDC for Mr. Hetterich were each positioned within the competitive range of the 75th percentile of peer group practice. The Committee felt that such positioning appropriately reflected his expertise, criticality to the business, tenure, job duties, and internal equity considerations.

Executive Chairman Compensation Comparator Group
Due to insufficient market data for the Executive Chairman role among our peer group companies, a separate comparator group of companies was used to validate the level of the Executive Chairman’s fiscal 2021 compensation. This separate comparator group consisted of a set of broader market general industry companies with a leadership structure similar to ours. For fiscal 2021, this executive chairman comparator group consisted of the following 19 companies:





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EXECUTIVE COMPENSATIONCompensation Discussion and Analysis
Fiscal 2021 Executive Chairman Comparator Group
• CACI International, Inc.
• J. M. Smucker Company (The)
• Carnival Corp.
• Markel Corp.
• CenterPoint Energy, Inc.
• News Corp.
• CGI, Inc.
• O’Reilly Automotive, Inc.
• Colgate-Palmolive Company
• Ralph Lauren Corp.
• D.R. Horton, Inc.
• Ross Stores, Inc.
• Estée Lauder Companies Inc. (The)
• Select Medical Holdings Corp.
• Garmin Ltd.
• Thor Industries, Inc.
• Host Hotels & Resorts, Inc.
• Westlake Chemical Corp.
• Hyatt Hotels Corp.

FW Cook presented information to the Committee in January 2020 indicating that our revenues approximated the 32nd percentile, and our market capitalization was above the 85th percentile, in each case, of these companies. The Committee received data from FW Cook in January 2020 indicating that the compensation for our Executive Chairman, Mr. Robert Sands, was within the competitive range of the 75th percentile of the executive chairman comparator group practice.

In addition to its review of peer group executive compensation data, the Committee may review general industry executive compensation survey data when insufficient peer group data is available for a specific executive position or as another means of performing a market check on our overall executive compensation program or on individual components of the program. This information assists the Committee in making well-informed decisions regarding executive compensation matters.

How Do We Compensate Our Named Executive Officers?

Summary of the Elements of Compensation
The compensation program for our named executive officers consists of base salary, short-term cash incentives under our AMIP, long-term equity incentives, and certain perquisites and other benefits

Pay ElementObjective & Performance Rewarded
FixedAnnualBase SalaryProvide current, predictable compensation for day-to-day services, taking into account individual roles, responsibilities, and performance as well as respective experience and abilities
Performance BasedAnnualAMIP (annual cash incentive)Achieve annual goals measured in terms of financial performance (Net Sales, Comparable EBIT, and Free Cash Flow) linked to creation of stockholder value
Long-TermPSUsEstablish rigorous long-term performance alignment and drive retention. Relative TSR provides an effective comparison of our performance against the broader market. PSUs typically require continuous service through a three-year performance period
NQSOsReward absolute value creation (NQSOs have no value unless our stock price increases after the grant date) and typically vest pro rata annually over four years, encouraging both performance and retention
RSUsProvide link to stockholder value creation and drive retention, typically vesting pro rata annually over four years

Base Salary
The Committee does not have a stated competitive position for the base salaries of our named executive officers. Base salary information is considered by the Committee as part of its evaluation of the aggregate target TDC of our





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EXECUTIVE COMPENSATIONCompensation Discussion and Analysis
Chief Executive Officer, Executive Chairman, and Executive Vice Chairman, as well as the target TAC of our other named executive officers.

The Committee took the following base salary actions for our named executive officers for fiscal 2021:

The base salaries for Messrs. Newlands, Robert Sands, and Richard Sands remained unchanged at $1,200,000, $1,020,000, and $867,000, respectively. The peer group compensation data shared with the Committee by FW Cook in January 2020 indicated that the aggregate of these base salaries approximated the 75th percentile of our executive compensation peer group.
Effective May 25, 2020, the Committee increased Mr. Hankinson’s base salary by 5% from $575,000 to $603,750. This increase was in recognition of his strong start in the executive officer role, and is consistent with the Committee’s historical approach to begin to move towards a market competitive position as a new executive officer proves themselves in the new role. Following such increase in May 2020, Mr. Hankinson’s base salary remained below the median of the peer group compensation data.
Effective May 25, 2020, the Committee increased Mr. Hetterich’s base salary from $820,000 to $840,500. This increase was in recognition of his critical skill set which resulted in the continued strong performance of the Beer Division. Following such increase, Mr. Hetterich’s base salary was in the competitive range of the 75th percentile of the peer group compensation data, which the Committee determined to be appropriate in recognition of his experience, tenure in his role, and the continued strong performance of the Beer Division.

The base salaries paid to our named executive officers in fiscal 2021 appear in the Salary column of the Summary Compensation Table.

Additionally, effective March 1, 2021, the Committee increased Mr. Hankinson’s base salary by approximately 18% from $603,750 to $715,000. This increase at the beginning of fiscal 2022, was in recognition of the successful completion of his first year as an executive officer. Management and the Committee determined that Mr. Hankinson’s overall performance, influence, accountability, and sound judgment during fiscal 2021 evidenced his strong and trusted leadership during an unprecedented period in our history. Following such increase in March 2021, Mr. Hankinson’s base salary, target TAC, and target TDC were positioned within the range of market median practice.

Short-Term Cash Incentives: Fiscal 2021 AMIP

For fiscal 2021, we awarded short-term cash incentives to our named executive officers based on Company performance under the AMIP. In the case of our Division Presidents such as Mr. Hetterich, a portion of the fiscal 2021 AMIP was also based on Division performance.

Due to the uncertainty surrounding COVID-19, the Board did not establish an operating plan for fiscal 2021 in April 2020 as would have been consistent with the Board’s historical timeline. Instead, the Board elected to delay establishing the operating plan for two months until June 2020 when the Company had more visibility regarding how COVID-19 could impact our operating assumptions and planning. Specific challenges and uncertainties considered by the Board included:

COVID-19 containment measures driving channel mix changes and shifts between consumer demand from on-premise to off-premise;
An increase in the volatility of our Beer production supply, including the potential for supply constraints and the uncertain impact of COVID-19 on our Mexican workforce;
Uncertain unemployment rates and the corresponding impact on the elasticity of demand for our products;
General volatility with respect to foreign exchange rates and pricing of commodities; and
The potential for additional COVID-19 outbreak scenarios in the areas where our employees and consumers live and work.






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EXECUTIVE COMPENSATIONCompensation Discussion and Analysis
The Committee delayed establishing the performance measures and required levels of performance under our AMIP until the Board approval of the annual operating plan in June 2020.

Company Performance
In June 2020, the Committee determined that performance would be measured under the fiscal 2021 AMIP based on a weighted mix of three performance measures: Comparable EBIT, Net Sales, and Free Cash Flow. For our named executive officers other than Mr. Hetterich, Comparable EBIT, Net Sales, and Free Cash Flow were each measured at the consolidated corporate level. For Mr. Hetterich, half of the Comparable EBIT and Net Sales performance was measured against the performance of the Beer Division. Threshold performance against the consolidated Comparable EBIT performance goal was required for any payment to be made under the fiscal 2021 AMIP.

The Committee selects targets for Comparable EBIT, Net Sales, and Free Cash Flow that it views as challenging but achievable. For fiscal 2021, each target corresponds to the targeted level of performance under our fiscal 2021 operating plan approved by the Board in June 2020. The adjusted fiscal 2021 target performance levels for Comparable EBIT and Net Sales were set slightly below our adjusted target performance levels for fiscal 2020. These adjusted target performance levels reflect the delay in the closing of the W&S Divestiture and the challenges and uncertainties posed by COVID-19 to both product supply chains and consumer demand. The fiscal 2021 Free Cash Flow target performance level was set slightly above our target performance level for fiscal 2020, reflecting our plan for strong cash generation in fiscal 2021 despite a planned increase in capital expenditures.

Due to the uncertainties posed by COVID-19, the Committee adjusted the fiscal 2021 AMIP design by lowering the threshold performance goals and increasing the maximum performance goals for Net Sales and Comparable EBIT. These changes, which resulted in a wider performance range around target performance, were made in acknowledgment of the uncertainty and challenges posed by COVID-19, and with the intent that changes in performance would have a lesser impact on the payout, as compared to the AMIP design for fiscal 2020. Based on this design, the maximum performance goals under the adjusted fiscal 2021 plan for Comparable EBIT and Net Sales were each in excess of the performance required to earn a maximum payout under the fiscal 2020 plan.

The following chart sets forth the material terms of our fiscal 2021 AMIP:
Performance Measures
Definition(1)
PurposeWeighting
Fiscal 2021 Goals
Company Performance(2)
Bonus
Payout(2)
($ in millions)
Net SalesNet sales less net sales of products of acquired businesses, historical net sales of products which have been disposed of, or historical net sales of a business that has been contributed to a joint venture.Serves as a measure of our ability to grow market share40%
(20% for Mr. Hetterich)
<94.0%0%
$7,613.6 94.0%Threshold25%
$8,099.6 100.0%Target100%
$8,504.6 105%Maximum200%
Net Sales: Beer Division20% (only for Mr. Hetterich)<94.0%0%
$5,386.1 94.0%Threshold25%
$5,729.9 100.0%Target100%
$6,016.4 105%Maximum200%
Comparable EBIT (3)
EBIT is the sum of our operating income plus income from unconsolidated investments. When calculating Comparable EBIT, we exclude the effects of comparable adjustments.
Serves as a measure of our profitability40%
(20% for Mr. Hetterich)
<89.0%0%
$2,332.9 89.0%Threshold25%
$2,621.3 100.0%Target100%
$2,831.0 108%Maximum200%
Comparable EBIT: Beer Division20%
(only for Mr. Hetterich)
<90.0%0%
$2,007.5 90.0%Threshold25%
$2,230.6 100.0%Target100%
$2,386.7 107.0%Maximum200%





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EXECUTIVE COMPENSATIONCompensation Discussion and Analysis
Performance Measures
Definition(1)
PurposeWeighting
Fiscal 2021 Goals
Company Performance(2)
Bonus
Payout(2)
($ in millions)
Free Cash FlowNet cash provided by (used in) operating activities less purchases of property, plant and equipment.Reflects our ability to generate the cash required to operate the business and pay down debt20%< 80.0%0%
$887.2 80.0%Threshold25%
$1,109.0 100.0%Target100%
$1,330.8 120.0%Maximum200%
(1)The required performance goals for fiscal 2021 Comparable EBIT were adjusted for the Beer Division to account for foreign currency adjustments.
(2)Company performance and bonus payout are each presented as a percentage of target.
(3)Comparable EBIT excludes items that are not reflective of core operations, such as any equity earnings or losses from our investment in Canopy, the effects of mergers, acquisitions, divestitures, spin-offs or significant transactions, among other items. The Committee can also make further adjustments to Comparable EBIT for this purpose for restructuring and acquisition-related activities that, had they been known at the beginning of the performance period, would have impacted the Company’s plan.

In April 2021, the Committee certified the payout under our fiscal 2021 AMIP based on consolidated corporate performance to all of our named executive officers at 200% of target as follows:
Fiscal 2021
Actual Results
Percent of
 Approved Plan
Fiscal 2021
Bonus Payout % (1)
Weighting
Resulting Weighted % (1)
($ in millions)
Net Sales$8,614.9 106.4 %200%40%80%
Comparable EBIT$2,919.4 111.4 %200%40%80%
Free Cash Flow$1,941.9 175.1 %200%20%40%
200%
(1)Fiscal 2021 bonus payout percentage and resulting weighted percentage are presented as a percentage of target.

In April 2021, the Committee certified the payout under our fiscal 2021 AMIP based on consolidated corporate performance and Beer Division performance to Mr. Hetterich at 200% of target as follows:
Fiscal 2021 Actual Results
Percent of Approved Plan
Fiscal 2021
Bonus Payout % (1)
Weighting
Resulting Weighted % (1)
($ in millions)
Comparable EBIT
Consolidated Results$2,919.4 111.4 %200%20%40%
Beer Division$2,494.3 111.8 %200%20%40%
Net Sales
Consolidated Results$8,614.9 106.4 %200%20%40%
Beer Division$6,074.6 106.0 %200%20%40%
Free Cash Flow$1,941.9 175.1 %200%20%40%
200%
(1)Fiscal 2021 bonus payout percentage and resulting weighted percentage are presented as a percentage of target.

Reflecting his critical leadership skills and the continued strong performance of the Beer Division, effective March 1, 2020, the Committee increased Mr. Hetterich’s target percentage under the fiscal 2021 AMIP from 85% to 95%. Besides Mr. Hetterich, none of the other named executive officers received an increase in their target AMIP





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EXECUTIVE COMPENSATIONCompensation Discussion and Analysis
percentage for fiscal 2021. The resulting fiscal 2021 AMIP awards paid to our named executive officers are set forth below and also appear in the Summary Compensation Table under the “Non-Equity Incentive Plan Compensation” column.
NameTarget Bonus as a Percent of Base SalaryFiscal 2021
 Target Bonus
Resulting WeightingFiscal 2021
 Actual Bonus
William A. Newlands150%$1,800,000200%$3,600,000
Robert Sands150%$1,530,000200%$3,060,001
Richard Sands150%$1,300,500200%$2,601,001
Garth Hankinson
85%
$507,549200%$1,015,097
F. Paul Hetterich95%$793,981200%$1,587,962

In addition to any short-term cash incentive bonuses under the AMIP, the Committee has discretion to pay cash bonuses outside of that program. No named executive officer received any discretionary bonus for fiscal 2021.

Long-Term Equity Incentive Awards

Equity Award Granting Process
The Committee annually considers equity awards to named executive officers at a regularly scheduled meeting, usually in April, at which time it also considers equity awards to other eligible employees around the world. The Committee may also grant equity awards at other times, such as at other regularly scheduled meetings of the Committee or in connection with new hires, promotions, or significant business activities.

The Committee awards NQSOs, RSUs, and PSUs to our named executive officers under our LTSIP. The Committee believes that the granting of these awards to our named executive officers, together with our stock ownership guidelines, directly links the value of compensation earned by our named executive officers to the value created for our stockholders.

The Committee includes NQSOs as a significant element of named executive officer compensation. The Committee also issues RSUs and PSUs to named executive officers to diversify our mix of equity awards and, in the case of PSUs, to enhance the linkage between executive compensation and value creation for our stockholders.

Named Executive Officer Awards – Fiscal 2021

Annual Equity Grants
During fiscal 2021, the Committee granted our named executive officers (other than Messrs. Robert Sands and Richard Sands) a mix of NQSOs, RSUs, and PSUs. The chart below reflects the methodology used by the Committee for calculating the total equity target value of the fiscal 2021 equity awards, as well as the percentage allocated to each award type. The equity target percentage was a percentage of each officer’s base salary, and, for the purpose of determining the number of shares subject to each type of award, NQSOs were valued on a Black-Scholes option-pricing model, RSUs were valued at face value, and PSUs were valued at face value of the target award.

In recognition of his strong performance and maturation in the Chief Executive Officer role, effective for the annual equity grant in fiscal 2021, the Committee set Mr. Newlands’ target equity percentage at 525% of base salary based on his performance and leadership during his first year as Chief Executive Officer. Reflecting his critical leadership skills and the continued strong performance of the Beer Division, the Committee set Mr. Hetterich’s target equity percentage for the annual equity grant in fiscal 2021 at 275% of base salary.





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EXECUTIVE COMPENSATIONCompensation Discussion and Analysis
NameEquity Target as a % of Base SalaryPercent of NQSOsPercent of RSUsPercent of PSUs
William A. Newlands525%50%25%25%
Robert Sands400%100%0%0%
Richard Sands400%100%0%0%
Garth Hankinson240%50%25%25%
F. Paul Hetterich275%50%25%25%

With respect to the annual PSU awards granted in fiscal 2021, the Committee again determined that it would be appropriate to base the award payouts on relative TSR performance. Specifically, the Committee awarded fiscal 2021 PSUs, the ultimate payout level of which, if any, will depend on our fiscal 2021-2023 TSR performance as compared to the companies in the S&P 500 Index. The Committee believes the TSR metric and the three-year performance period aligns the interests of our named executive officers with the interests of our stockholders. Payouts of these PSUs will be determined at the end of fiscal 2023 based on the following performance levels:
Threshold
Performance
Level
(25%)
Target
Performance
Level
(100%)
Maximum
Performance
Level
(200%)
TSR Performance vs. Companies in the S&P 500 Index
25th Percentile
50th Percentile
75th Percentile
(or higher)

Retirement and Other Benefits

Savings Plans and Health and Welfare Benefits
We offer our eligible employees, including our named executive officers, the following retirement savings opportunities and health and welfare benefits in order to help provide a reasonable level of support during and after employment with us and to attract, retain, and motivate employees with a competitive benefits package:

Named executive officers are eligible to participate in our 401(k) and Profit Sharing Plan on the same terms as other eligible employees. Each year, eligible employees may elect to defer up to 50% of their annual compensation, up to the annual limit set by the Internal Revenue Code, on a before-tax and/or after-tax basis. We currently provide a 50% match on the first 6% of eligible compensation contributed by the participant, as well as an annual non-elective contribution equal to 3% of eligible compensation. All participants are immediately 100% vested in their contributions, the 3% annual contribution made by us, and any earnings on these contributions. Until a participant completes five years of service, our matching contributions, any supplemental profit sharing contributions, and the earnings on those amounts vest at the rate of 20% per year for the first five years of service.
Named executive officers are eligible to participate in our Non-Qualified Savings Plan (“NQSP”), which is a non-qualified retirement savings plan designed to provide participants with an elective deferral opportunity and the benefit of the annual non-elective contributions and supplemental profit sharing contributions, if any, that could not be made under the 401(k) and Profit Sharing Plan due to Internal Revenue Code limitations. Further detail concerning this plan is provided under the heading “Nonqualified Deferred Compensation.”
Named executive officers generally are eligible to participate in our 1989 Employee Stock Purchase Plan on the same terms as other eligible employees, including an Internal Revenue Code Section 423 component that allows employees to purchase shares of our Class A Stock at a discount through salary deductions. Due to their levels of stock ownership in our Company, however, neither Messrs. Robert Sands nor Richard Sands is eligible to participate in this plan.
Named executive officers also receive customary employee benefits, such as our standard medical, dental, and vision benefits, wellness programs, long-term and short-term disability insurance programs, paid time off (vacation/sick leave), and life insurance programs, according to the terms of those programs and in the same manner as other eligible employees.






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EXECUTIVE COMPENSATIONCompensation Discussion and Analysis
Severance Benefits
In the event of certain terminations of employment, our named executive officers are entitled to receive the severance benefits set forth under their employment agreements. The employment agreements with Messrs. Robert Sands, Richard Sands, and Hetterich were executed in 2008 and provide for severance in the event of the executive’s death, disability, good reason termination, termination without cause, or retirement. Our employment agreements with Messrs. Newlands and Hankinson provide for severance benefits only in the event of good reason termination or termination without cause.

More information concerning the material terms of the employment agreements with each of our named executive officers and the amounts payable in the event of a severance or change-in-control event are described under the heading “Potential Payments upon Termination or Change-in-Control.”

Perquisites
We provide our named executive officers with perquisites and other personal benefits that we believe to be reasonable and competitive with those offered by comparable companies to their executive officers. The Committee annually reviews and approves or ratifies the perquisites and other personal benefits offered to our named executive officers. The Committee believes these benefits further our objective of attracting, motivating, and retaining key executive talent and assist executive officers in promoting our brands, working more efficiently, and dedicating the appropriate amount of time and attention to business initiatives. Other than taxes related to certain relocation benefits, our named executive officers pay the personal income taxes that are attributable to the taxable perquisites we provide. Our named executive officers receive certain perquisites, including:

Automobile Allowance – We provide an automobile allowance to our named executive officers. We believe this benefit is competitive with benefits provided to executives at comparable companies.
Travel Services – We offer our named executive officers the personal use of our corporate aircraft when not needed for business purposes and the option of using car driver services. Although these travel services may provide personal benefits to the executives, we believe these services also enhance the safety and security of our named executive officers and assist them to devote maximum time and attention to our business. These travel services are required under our executive security program for Messrs. Robert Sands and Richard Sands.
Product Allowance – We provide product allowances to our employees, including our named executive officers. We believe that a product allowance enhances their knowledge and appreciation of our products and serves as an additional tool to facilitate their role as ambassadors for our brands in both on- and off-premise retail establishments. For the 2020 calendar year, the allowance was $10,000 each for Messrs. Newlands, Robert Sands, and Richard Sands, and $5,000 for each of our other named executive officers. Effective for the 2021 calendar year, in order to account for the premiumization of our portfolio and in connection with related increases to employee product allowances across the Company, the Committee increased that allowance to $20,000 each for Messrs. Newlands, Robert Sands, and Richard Sands, and $10,000 for each of our other named executive officers. In certain limited instances, we may also provide product samples to our employees, including our named executive officers, to enable them to become stronger brand ambassadors. Our U.S. based employees, including our named executive officers, are also eligible from time-to-time to purchase products from us at a discounted rate. Such samples and discounts typically do not result in any incremental cost to us.
Voluntary Expanded Annual Physical Health Review – We offer our named executive officers an annual comprehensive health physical in order to encourage them to protect their health.
Sponsorship Events – We sponsor various cultural, charitable, civic, and entertainment events for business development and relationship-building purposes, as well as to maintain our involvement in communities in which we operate and in which our employees live. Tickets are often included in such sponsorship agreements, and typically do not result in any incremental cost to us. Occasionally, our employees, including our named executive officers, use such tickets for personal purposes when they are not otherwise used for business purposes.
Executive Charitable Match Program – The Company provides a match of up to $50,000 per calendar year for charitable contributions made by each of our named executive officers.





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EXECUTIVE COMPENSATIONCompensation Discussion and Analysis
Executive Security Program - Our executive security program establishes the level of personal security to be provided to our named executive officers. This program was developed by our corporate security team as part of our overall risk management program. The executive security program provides for enhanced business and personal protection (including optional protection at personal residences) for our named executive officers. The executive security program is for our benefit, and we believe that the costs of this security program are appropriate and necessary given the risks associated with executive officer positions at the Company.

For Messrs. Robert Sands and Richard Sands, the security program is based on a security assessment conducted by an independent security consulting firm. This assessment found ongoing and increasing business-related security concerns warranting certain security measures, including a continued requirement to use Company aircraft for all travel, whether business or personal, as well as upgraded and standardized security technology at personal residences.

We may provide additional benefits to our named executive officers in special circumstances, such as the payment of tax preparation fees and tax equalization costs in the event of an expatriate assignment, or relocation benefits (including related taxes) in the event of a new hire or transfer. No such benefits were provided to our named executive officers for fiscal 2021. The perquisites and other personal benefits we provided to our named executive officers during fiscal 2021 are further quantified in the footnotes to the All Other Compensation column of the Summary Compensation Table.

How Do We Manage Risks Related To Our Executive Compensation Program?

Executive Compensation Risk Assessment
As described above under the subheading “Compensation Risk Assessment,” the Committee received a risk assessment report from FW Cook regarding our executive compensation program. Based on that review, the Committee did not identify any executive compensation-related risks that it considered reasonably likely to have a material adverse effect on the company.

Stock Ownership Guidelines
In order to further align the interests of our executive officers with the interests of our stockholders, the Board has established guidelines for the amounts of our common stock that our executive officers should beneficially own. We allow individuals five years in which to reach the applicable ownership guideline. The five-year period is measured from the date the individual assumed the executive officer role to which the stock ownership guideline applies. The ownership guidelines can be satisfied by the ownership of stock, unvested RSUs, and unvested (but certified) PSUs after the relevant performance period has been completed. The current guidelines for our executive officers are as follows:
Executive OfficersStock Ownership Guideline
President and Chief Executive Officer, Executive Chairman of the Board, Executive Vice Chairman of the Board6 times base salary
Executive Vice Presidents3 times base salary

Compliance with our stock ownership guidelines is assessed periodically, and not less frequently than annually. If the required ownership level is not met by the end of the five-year accumulation period, the executive officer is subject to a requirement to retain 100% of the net after-tax shares acquired upon the exercise of an NQSO or upon delivery of shares underlying an RSU or a PSU. As of the end of fiscal 2021, each of our named executive officers had met his respective stock ownership guideline or was within the five-year window for doing so.

Clawback Rights and Prohibition Against Hedging
Our stockholder-approved LTSIP plan document and our LTSIP award agreements with our named executive officers each contain a clawback provision. Although we have not had to utilize this provision, its purpose is to allow us to recoup performance-based awards or the value thereof, if and as required by the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010 (the “Dodd-Frank Act”) or other law.






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EXECUTIVE COMPENSATIONCompensation Discussion and Analysis
The Committee has adopted a formal clawback policy. This policy applies in the event the Company is required to restate its financial results due to material noncompliance with the securities laws. In such an instance, the independent members of the Board, in their sole discretion, may cancel or seek to recover all or any portion of any excess cash or equity incentive-based compensation that is earned or vested based wholly or in part on the attainment of a financial reporting measure. In order for the clawback to apply to the incentive compensation awarded to executive officers or certain other executives of the Company, such individual’s fraud or intentional misconduct must have been a significant contributing factor to the need for the financial restatement.

In order to prevent an appearance of improper conduct, executive officers, affiliates, and directors may not participate in transactions involving the hedging of our stock by trading in third-party derivative securities of our stock by writing or buying puts, calls, or other derivatives.

Tax Considerations
Section 162(m) of the Internal Revenue Code limits the deductibility of compensation paid to certain “covered employees” in excess of $1 million per year. Prior to the enactment of the Tax Cuts and Jobs Act passed by Congress in December 2017, there was an exception to this deduction limitation for compensation that qualified as “performance-based compensation.” The Tax Cuts and Jobs Act significantly changed Section 162(m) by, among other things, repealing the performance-based compensation exemption and reducing the federal corporate income tax rate. As a result, compensation paid to certain current and former executive officers in excess of $1 million a year generally will not be deductible unless such compensation qualifies for certain transition relief.

The Committee takes into consideration the potential deductibility of the compensation as one of the factors to be considered when establishing our executive compensation program. However, the Committee believes that its primary responsibility is to provide a compensation program that attracts, retains, and rewards our executive officers that are critical to our success. The Committee may consider tax deductibility as a factor in determining executive compensation, but may not structure its compensation arrangements around tax deductibility.






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EXECUTIVE COMPENSATIONCompensation Committee Report
Compensation Committee Report

The following report shall not be deemed incorporated by reference in any filing under the federal securities laws by virtue of any general incorporation of this Proxy Statement by reference and shall not otherwise be treated as filed under the federal securities laws.

We, the Human Resources Committee of the Board (functioning as the compensation committee of the Board), have reviewed and discussed the Compensation Discussion and Analysis set forth above with the management of the Company, and, based on such review and discussions, have recommended to the Board the inclusion of the Compensation Discussion and Analysis in this Proxy Statement and, through incorporation by reference to this Proxy Statement, the Company’s 2021 Form 10-K.

Human Resources Committee:

Jerry Fowden (Chair)
Christy Clark
Ernesto M. Hernández
Susan Somersille Johnson






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Executive CompensationCompensation Tables and Related Information
Compensation Tables and Related Information

The following table sets forth the compensation for fiscal 2019, fiscal 2020, and fiscal 2021 awarded to, earned by, or paid to our named executive officers.

Summary Compensation Table

Name and Principal PositionYearSalary
Stock Awards (1)
Option Awards (2)
Non-Equity Incentive Plan Compensation(3)
All Other Compensation (4)
Total
William A. Newlands, President and Chief Executive Officer2021$1,200,000 $3,659,676 $3,150,605 $3,600,000 $117,574 $11,727,855 
2020$1,234,038 $3,086,226 $2,400,479 $2,504,296 $167,611 $9,392,650 
2019$846,154 $4,910,425 $1,168,786 $779,139 $150,438 $7,854,942 
Robert Sands, Executive Chairman of the Board2021$1,020,000 $— $4,080,769 $3,060,001 $957,487 $9,118,257 
2020$1,072,374 $— $4,080,848 $2,176,223 $1,292,969 $8,622,415 
2019$1,388,715 $3,278,749 $2,717,885 $1,918,094 $1,009,335 $10,312,778 
Richard Sands, Executive Vice Chairman of the Board2021$867,000 $— $3,468,660 $2,601,001 $881,596 $7,818,257 
2020$917,844 $— $3,468,709 $1,862,628 $1,120,157 $7,369,339 
2019$1,361,731 $— $3,997,645 $1,880,823 $735,945 $7,976,144 
Garth Hankinson, Executive Vice President and Chief Financial Officer (5)
2021$597,116 $801,765 $690,152 $1,015,097 $67,873 $3,172,003 
2020$362,575 $1,159,061 $123,640 $284,209 $32,106 $1,961,591 
F. Paul Hetterich, Executive Vice President and President, Beer Division2021$835,769 $1,310,202 $1,127,715 $1,587,962 $214,485 $5,076,133 
2020$846,154 $1,285,928 $1,000,220 $1,045,546 $213,108 $4,390,956 
2019$773,077 $3,055,815 $875,066 $605,072 $172,261 $5,481,291 
(1)These amounts represent the full grant date fair value of awards of RSUs and PSUs granted in each fiscal year noted. For PSUs granted in fiscal 2021, fiscal 2020, and fiscal 2019 having relative total stockholder return (“TSR”) as the performance criterion, the grant date fair value was determined using a Monte Carlo simulation model. Since the performance criteria underlying the relative TSR PSUs are each considered a market condition as opposed to a performance condition for accounting purposes, the expense associated with those awards is not subject to fluctuation based on the actual outcome and is therefore reported at maximum value. Each amount included in this column represents the aggregate amount that we expected to expense for grants in accordance with FASB ASC Topic 718 over the grants’ respective vesting schedules. Assumptions used in calculating these values with respect to PSUs may be found in Note 18 of our financial statements in our 2021 Form 10-K. We do not include any impact of estimated forfeitures related to service-based vesting terms in these calculations. A more complete description of the fiscal 2021 PSUs can be found in the CD&A under the heading “Long-Term Equity Incentive Awards” and subheading “Named Executive Officer Awards – Fiscal 2021.” See the Grants of Plan-Based Awards in Fiscal 2021 and the Outstanding Equity Awards at February 28, 2021 tables for additional information.
(2)These amounts represent the full grant date fair value of awards of NQSOs granted in each fiscal year noted. This represents the aggregate amount that we expected to expense for such grants in accordance with FASB ASC Topic 718 over the grants’ respective vesting schedules. Assumptions used in calculating these values may be found in Note 18 of our financial statements in our 2021 Form 10-K. We do not include any impact of estimated forfeitures related to service-based vesting terms in these calculations. See the Grants of Plan-Based Awards in Fiscal 2021 and the Outstanding Equity Awards at February 28, 2021 tables below for additional information.
(3)These amounts represent the amounts earned under our AMIP for fiscal 2021, fiscal 2020, and fiscal 2019. A detailed description of the fiscal 2021 payments can be found in the CD&A under the heading “Short-Term Cash Incentives: Fiscal 2021 AMIP.”





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(4)The amounts set forth below include for fiscal 2021: (i) Company contributions under our 401(k) and Profit Sharing Plan (including both Company matching contributions and Company non-elective contributions); (ii) Company non-elective contributions under our Non-Qualified Savings Plan; and (iii) the aggregate incremental cost to us of perquisites and personal benefits. Contributions under the 401(k) and Profit Sharing Plan and our Non-Qualified Savings Plan are reported in the fiscal year in which they are accrued or earned, regardless of the fiscal year in which the contribution is actually made to the plan.
NameCompany contributions under the 401(k) and Profit Sharing PlanCompany contributions under the Non-Qualified Savings Plan
Perquisites and Other Personal Benefits (a)
Total “All Other Compensation”
William A. Newlands$14,608$25,096$77,870$117,574
Robert Sands$14,746$23,227$919,514$957,487
Richard Sands$15,099$18,460$848,037$881,596
Garth Hankinson$16,927$9,450$41,496$67,873
F. Paul Hetterich$15,397$17,375$181,713$214,485

(a)The perquisites and other personal benefits provided to our named executive officers in fiscal 2021 included personal use of our corporate aircraft, personal security services, identity theft protection services, access to a company-paid apartment near our office in Chicago, Illinois, automobile allowances, car/driver services, product allowances, product samples, tickets to sponsorship events, a physical health review, and an executive charitable match program. We did not provide a tax gross-up to any named executive officer in fiscal 2021.
The aggregate incremental cost to us for each named executive officer’s personal use of corporate aircraft is as follows: Mr. Newlands - $0; Mr. Robert Sands – $633,852; Mr. Richard Sands – $780,845; Mr. Hankinson – $7,843; and Mr. Hetterich - $66,418. These amounts represent the aggregate incremental cost to us for the personal use of our corporate aircraft by our named executive officers and certain of their family members. Such amounts are calculated by multiplying an aircraft’s hourly variable operating costs by the portion of the trip’s flight time allocated to such named executive officer, reduced by the amount of voluntary reimbursements, if any, to us by such named executive officer. Variable operating costs include fuel costs, variable maintenance costs, and other variable expenses, including crew hotel and meals, on-board catering, trip-related landing fees, hangar and parking costs, and similar costs. Since our aircraft are used primarily for business travel, the methodology excludes fixed, capital, and similar costs. In instances where family members or guests fly on our aircraft as additional passengers on business flights with an executive, the aggregate incremental cost to us is de minimis in amount, and no amount is reflected in the table for these additional passengers.
The aggregate incremental cost to us for the car and driver services for Mr. Robert Sands is $138,682. Such amount represents the compensation and benefits costs for such driver, the costs of the leased vehicles used for such service, and in certain instances, the cost of a third-party car service.
As President of our Beer Division, during fiscal 2021 Mr. Hetterich spent a portion of his time in each of our Victor, New York and Chicago, Illinois offices. Therefore, we covered the cost of maintaining a corporate residence in Chicago for him. We value this perquisite by subtracting from the actual annual cost of the residence the estimated amount saved on hotel room expenses for the number of nights Mr. Hetterich spent in Chicago. For fiscal 2021, the aggregate incremental cost to the Company under this methodology to provide this benefit was $49,000.
The aggregate incremental cost to us for the personal security services for Mr. Robert Sands is $77,049. Such amount includes personal security when traveling and security systems and monitoring for his personal residences. The personal security services provided to Mr. Sands are required under our executive security program.
In fiscal 2021 the following named executive officers made charitable donations that were matched by the Company under our charitable matching program as follows: Mr. Newlands – $49,985; Mr. Richard Sands - $50,000; Mr. Robert Sands - $50,000; Mr. Hankinson - $19,000; and Mr. Hetterich - $50,000. Our charitable match program operates on a calendar year basis and contributions are reported in this table in the fiscal year the donation was made. Therefore, such reported amounts may exceed the $50,000 limitation due to timing differences between the calendar year used for the matching program and our fiscal year.
(5)Mr. Hankinson was not a named executive officer prior to fiscal 2020.





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Executive CompensationCompensation Tables and Related Information
Grants of Plan-Based Awards in Fiscal 2021

NameGrant Date
Estimated Possible Payouts Under Non-Equity Incentive Plan Awards(1)
Estimated Future Payouts Under Equity Incentive Plan Awards(2)
All Other Stock Awards: Number of Shares of Stock or Units(3)
All Other Option Awards: Number of Securities Underlying Options(4)
Exercise or Base Price of Option Awards(5)
Grant Date Fair Value of Stock and Option Awards(6)
Award TypeThresholdTargetMaximumThresholdTarget Maximum
William A. NewlandsNAAMIP$450,000$1,800,000$3,600,000
4/21/2020PSU2,57310,29320,586$2,084,641
4/21/2020RSU10,293$1,575,035
4/21/2020NQSO101,208$153.02$3,150,605
Robert SandsNAAMIP$382,500$1,530,000$3,060,000
4/21/2020NQSO131,088$153.02$4,080,769
Richard SandsNAAMIP$325,125$1,300,500$2,601,000
4/21/2020NQSO111,425$153.02$3,468,660
Garth HankinsonNAAMIP$126,887$507,549$1,015,097
4/21/2020PSU5642,2554,510$456,705
4/21/2020RSU2,255$345,060
4/21/2020NQSO22,170$153.02$690,152
F. Paul HetterichNAAMIP$198,495$793,981$1,587,961
4/21/2020PSU9213,6857,370$746,323
4/21/2020RSU3,685$563,879
4/21/2020NQSO36,226$153.02$1,127,715
NA = Not Applicable
(1)The amounts shown in these columns reflect the short-term cash incentive bonuses that potentially could have been earned during fiscal 2021 based upon the achievement of Company performance goals under our AMIP. The actual award paid to each named executive officer under the AMIP for fiscal 2021 is set forth above in the Summary Compensation Table in the “Non-Equity Incentive Plan Compensation” column. More information regarding short-term cash incentive bonuses under our AMIP can be found in the CD&A under the heading “Short-Term Cash Incentives: Fiscal 2021 AMIP.”
(2)These amounts represent the number of shares of Class A Stock that may be issued to the named executive officers pursuant to the terms of PSU awards granted under our LTSIP. The PSU awards granted on April 21, 2020 provide for a range of potential payouts (based on our TSR performance relative to that of companies in the S&P 500 Index) and for settlement in shares of Class A Stock. These relative TSR PSUs are generally scheduled to vest, if at all, on May 1, 2023 based on the level of achievement for the performance criteria associated with these awards. The terms of the fiscal 2021 PSU awards are further described in the CD&A under the heading “Long-Term Equity Incentive Awards” and subheading “Named Executive Officer Awards – Fiscal 2021.”
(3)These amounts represent the number of RSUs granted to the named executive officers under our LTSIP. Any payouts associated with the vesting of these awards will be made in shares of Class A Stock. Further information concerning these awards can be found in the CD&A under the heading “Long-Term Equity Incentive Awards” and subheading “Named Executive Officer Awards – Fiscal 2021.” These RSUs generally are scheduled to vest at 25% of the award per year at each of the first four anniversaries of May 1, 2020.
(4)These amounts represent the number of options to purchase shares of Class 1 Stock granted to the named executive officer under our LTSIP. These NQSOs are scheduled to vest and become exercisable at 25% of the award per year at each of the first four anniversaries of the grant date. Further information concerning these awards can be found in the CD&A under the heading “Long-Term Equity Incentive Awards” and subheading “Named Executive Officer Awards – Fiscal 2021.” No trading market exists for Class 1 Stock. Class 1 Stock may be converted into shares of Class A Stock on a one-for-one basis, provided such conversion is permitted only if the holder immediately sells the Class A Stock. Under the LTSIP, the fair market value of a share of Class 1 Stock is equal to the fair market value of a share of Class A Stock unless the Human Resources Committee of the Board determines otherwise.
(5)The exercise price of these NQSOs, which relate to Class 1 Stock (for which there is no public trading market), is the NYSE closing price of a share of Class A Stock on the grant date.





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Executive CompensationCompensation Tables and Related Information
(6)These amounts represent the full grant date fair value of the PSUs, RSUs, and NQSOs, respectively, granted in fiscal 2021. This represents the aggregate amount that we expected to expense for such grants in accordance with FASB ASC Topic 718 over the grants’ respective vesting schedules. We do not include any impact of estimated forfeitures related to service-based vesting terms in these calculations.

Employment Agreements
Each of our named executive officers is party to an executive employment agreement with us. We entered into executive employment agreements with Messrs. Robert Sands, Richard Sands, and Hetterich in May 2008. In January 2015, we entered into an executive employment agreement with Mr. Newlands, and in January 2020, we entered into executive employment agreement with Mr. Hankinson.

The term of the agreements with each of our named executive officers expires at the end of our fiscal year, at which time they each automatically renew for an additional one-year period. Each agreement will continue to renew for successive one-year periods unless we provide at least 180 days’ notice of a decision not to renew such agreement. These agreements provide for an initial minimum annual base salary level for each executive, which may be adjusted upward by the Human Resources Committee. The actual fiscal 2021 base salaries for the named executive officers are set forth above in the Summary Compensation Table. The severance benefits provided under the employment agreements are summarized under the subheading “Potential Payments upon Termination or Change-in-Control.” The employment agreements do not provide for any specific perquisites or other personal benefits for our named executive officers during their terms of employment.





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Executive CompensationCompensation Tables and Related Information
Outstanding Equity Awards at February 28, 2021

The following table presents information concerning outstanding NQSO, RSU, and PSU awards to each of our named executive officers as of February 28, 2021.
NameGrant DateGrant Type
Option Awards(1)
Stock Awards(2)
Number of Securities Underlying Unexercised Options ExercisableNumber of Securities Underlying Unexercised Options Unexercisable
Option Exercise Price(3)
Option Expiration Date(4)
Number of Shares or Units of Stock That Have Not Vested(5)
Market Value of Shares or Units of Stock That Have Not Vested(6)
Equity Incentive Plan Awards: Number of Unearned Shares, Units or Other Rights That Have Not Vested(7)
Equity Incentive Plan Awards: Market or Payout Value of Unearned Shares, Units or Other Rights That Have Not Vested(6)
William A. Newlands4/28/2015NQSO17,160 $117.12 4/28/2025
4/25/2016NQSO16,882 $156.84 4/25/2026
4/21/2017NQSO15,396 5,131 $172.09 4/21/2027
4/21/2017RSU681 $145,829 
4/23/2018NQSO9,780 9,778 $228.26 4/23/2028
4/23/2018RSU1,280 $274,099 
4/23/2018PSU946$202,576 
11/1/2018PSU$17,424 $3,731,175 
4/23/2019NQSO12,645 37,934 $207.48 4/23/2029
4/23/2019RSU4,338 $928,939 
4/23/2019PSU$11,568 $2,477,172 
4/21/2020NQSO101,208 $153.02 4/21/2030
4/21/2020RSU10,293 $2,204,143 
4/21/2020PSU$20,586 $4,408,286 
Robert Sands(8)
4/3/2012NQSO212,380 $24.50 4/3/2022
4/26/2013NQSO114,560 $47.79 4/26/2023
4/28/2014NQSO72,010 $79.61 4/28/2024
4/28/2015NQSO64,460 $117.12 4/28/2025
4/25/2016NQSO54,168 $156.84 4/25/2026
4/21/2017NQSO43,329 14,443 $172.09 4/21/2027
4/21/2017RSU1,916 $410,292 
4/23/2018NQSO22,740 22,740 $228.26 4/23/2028
4/23/2018RSU2,976 $637,281 
4/23/2018PSU2,199$470,894 
4/23/2019NQSO21,497 64,488 $207.48 4/23/2029
4/21/2020NQSO131,088 $153.02 4/21/2030
Richard Sands(8)
4/3/2012NQSO357,030 $24.50 4/3/2022
4/26/2013NQSO167,370 $47.79 4/26/2023
4/28/2014NQSO105,200 $79.61 4/28/2024
4/28/2015NQSO94,170 $117.12 4/28/2025
4/25/2016NQSO79,141 $156.84 4/25/2026
4/21/2017NQSO63,728 21,242 $172.09 4/21/2027
4/23/2018NQSO33,448 33,447 $228.26 4/23/2028
4/23/2019NQSO18,272 54,815 $207.48 4/23/2029
4/21/2020NQSO111,425 $153.02 4/21/2030





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Executive CompensationCompensation Tables and Related Information
NameGrant DateGrant Type
Option Awards(1)
Stock Awards(2)
Number of Securities Underlying Unexercised Options ExercisableNumber of Securities Underlying Unexercised Options Unexercisable
Option Exercise Price(3)
Option Expiration Date(4)
Number of Shares or Units of Stock That Have Not Vested(5)
Market Value of Shares or Units of Stock That Have Not Vested(6)
Equity Incentive Plan Awards: Number of Unearned Shares, Units or Other Rights That Have Not Vested(7)
Equity Incentive Plan Awards: Market or Payout Value of Unearned Shares, Units or Other Rights That Have Not Vested(6)
Garth Hankinson4/26/2013NQSO2,270 $47.79 4/26/2023
4/28/2014NQSO1,550 $79.61 4/28/2024
4/28/2015NQSO1,470 $117.12 4/28/2025
4/25/2016NQSO2,267 $156.84 4/25/2026
4/21/2017NQSO1,848 616 $172.09 4/21/2027
4/21/2017RSU72 $15,418 
4/23/2018NQSO1,220 1,219 $228.26 4/23/2028
4/23/2018RSU131 $28,052 
4/23/2018PSU98$20,986 
11/1/2018PSU$7,468 $1,599,198 
4/23/2019NQSO718 2,152 $207.48 4/23/2029
4/23/2019RSU223 $47,753 
4/23/2019RSU3,615 $774,116 
4/23/2019PSU$596 $127,627 
4/21/2020NQSO22,170 $153.02 4/21/2030
4/21/2020RSU2,255 $482,886 
4/21/2020PSU$4,510 $965,771 
F. Paul Hetterich4/3/2012NQSO30,280 $24.50 4/3/2022
4/26/2013NQSO31,250 $47.79 4/26/2023
4/28/2014NQSO19,640 $79.61 4/28/2024
4/28/2015NQSO17,590 $117.12 4/28/2025
4/25/2016NQSO16,882 $156.84 4/25/2026
4/21/2017NQSO14,370 4,789 $172.09 4/21/2027
4/21/2017RSU635 $135,979 
4/23/2018NQSO7,322 7,321 $228.26 4/23/2028
4/23/2018RSU958 $205,146 
4/23/2018PSU708$151,611 
11/1/2018PSU$9,957 $2,132,192 
4/23/2019NQSO5,269 15,806 $207.48 4/23/2029
4/23/2019RSU1,807 $386,951 
4/23/2019PSU$4,820 $1,032,155 
4/21/2020NQSO36,226 $153.02 4/21/2030
4/21/2020RSU3,685 $789,106 
4/21/2020PSU$7,370 $1,578,212 
(1)NQSOs relate to Class 1 Stock, which upon exercise are convertible to Class A Stock. The vesting schedule for all NQSO awards set forth in the table is 25% of the award per year at each of the first four annual anniversaries of the grant date. In addition, all such NQSOs would vest (or continue to vest) upon the occurrence of certain events, as set forth under the heading “Potential Payments upon Termination or Change-in-Control” and subheading “Outstanding Equity Awards.”
(2)Unvested RSU awards, and PSU awards whose performance periods have been completed (but whose related service vesting periods extend beyond the end of fiscal 2021) are reflected in the first two columns of this section, while PSUs with performance periods extending beyond the end of fiscal 2021 are reflected in the final two columns.





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Executive CompensationCompensation Tables and Related Information

(3)The exercise price of an NQSO is the NYSE closing price for a share of Class A Stock on the grant date.
(4)All NQSO awards set forth in the table were granted with ten-year terms. Vested options are generally exercisable for 90 days following termination of employment unless special treatment is provided as set forth under the heading “Potential Payments upon Termination or Change-in-Control” and subheading “Outstanding Equity Awards.”
(5)The vesting schedule for all RSU awards in the table is 25% of the award per year at each of the first four anniversaries of May 1 of the year of grant. In addition, all RSU awards would vest (or continue to vest) upon the occurrence of certain events, as set forth under the heading “Potential Payments upon Termination or Change-in-Control” and subheading “Outstanding Equity Awards.”
The vesting of the April 23, 2018 PSU awards is based on our fiscal 2019-2021 TSR performance as compared to companies in the S&P 500 Index. In April 2021, the Committee certified performance under these PSU awards at approximately the 29th percentile performance, and the number of units associated with this performance level is included in this column. These PSU awards required continued service through May 1, 2021 and were paid out to each named executive officer on or immediately after such date. Therefore, those awards are reflected in the table as they had not vested as of the end of fiscal 2021.
(6)These amounts are based on the February 28, 2021 NYSE closing price of $214.14 for a share of Class A Stock.
(7)The vesting of the November 1, 2018 PSU award is based on our net debt leverage ratio performance as of February 28, 2022. These PSU awards have a target and maximum level of performance and do not have a threshold level of performance. Therefore, based on our performance through fiscal 2021, the amounts set forth in this column assume a payout at the target level for these awards. The actual payout, if any, for these PSUs will be determined based on our future net debt leverage ratio (and whether the named executive officer remains employed with us until the May 1, 2022 service vesting date), and any actual payout of shares may be less than the amount reflected.
The vesting of the April 23, 2019 PSU awards is based on our fiscal 2020-2022 TSR performance as compared to companies in the S&P 500 Index. Based on our fiscal 2020 and 2021 TSR performance as compared to companies in the S&P 500 Index, the amounts set forth in this column assume a payout at the maximum level for these awards. The actual payout, if any, requires that the named executive officer remains employed with us until the May 1, 2022 service vesting date, and any actual payout of shares may be less than the amount reflected.
The vesting of the April 21, 2020 PSU awards is based on our fiscal 2021-2023 TSR performance as compared to companies in the S&P 500 Index. Based on our fiscal 2021 TSR performance as compared to companies in the S&P 500 Index, the amounts set forth in this column assume a payout at the maximum level for these awards. The actual payout, if any, requires that the named executive officer remains employed with us until the May 1, 2023 service vesting date, and any actual payout of shares may be less than the amount reflected.
In addition, all PSU awards would either vest at the target level or on a pro-rated basis upon the occurrence of certain events, as set forth under the heading “Potential Payments upon Termination or Change-in-Control” and subheading “Outstanding Equity Awards.” Further information concerning the fiscal 2021 awards can be found in the CD&A under the heading “Long-Term Equity Incentive Awards” and subheading “Named Executive Officer Awards – Fiscal 2021” and in the Grants of Plan-Based Awards in Fiscal 2021 table.
(8)All of the outstanding NQSOs held by each of Mr. Robert Sands and Mr. Richard Sands have been transferred to limited liability companies for estate planning purposes.






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Executive CompensationCompensation Tables and Related Information
Option Exercises and Stock Vested in Fiscal 2021