<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001561264</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0000021344</issuerCik>
      <issuerName>COCA COLA CO</issuerName>
      <secFileNumber>001-02217</secFileNumber>
      <issuerAddress>
        <com:street1>ONE COCA COLA PLAZA</com:street1>
        <com:city>ATLANTA</com:city>
        <com:stateOrCountry>GA</com:stateOrCountry>
        <com:zipCode>30313</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>404-676-2121</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Quincey James</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Charles Schwab &amp; Co</name>
        <address>
          <com:street1>3000 Schwab Way</com:street1>
          <com:city>westlake</com:city>
          <com:stateOrCountry>TX</com:stateOrCountry>
          <com:zipCode>76262</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>200000</noOfUnitsSold>
      <aggregateMarketValue>15670000.00</aggregateMarketValue>
      <noOfUnitsOutstanding>4302482418</noOfUnitsOutstanding>
      <approxSaleDate>05/07/2026</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>common</securitiesClassTitle>
      <acquiredDate>02/20/2025</acquiredDate>
      <natureOfAcquisitionTransaction>employee compensation</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>200000</amountOfSecuritiesAcquired>
      <paymentDate>02/20/2025</paymentDate>
      <natureOfPayment>equity compensation</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>James Quincey</name>
        <address>
          <com:street1>ONE COCA COLA PLAZA</com:street1>
          <com:city>ATLANTA</com:city>
          <com:stateOrCountry>GA</com:stateOrCountry>
          <com:zipCode>30313</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>common</securitiesClassTitle>
      <saleDate>03/03/2026</saleDate>
      <amountOfSecuritiesSold>250000</amountOfSecuritiesSold>
      <grossProceeds>19784711.25</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>James Quincey</name>
        <address>
          <com:street1>ONE COCA COLA PLAZA,</com:street1>
          <com:city>ATLANTA</com:city>
          <com:stateOrCountry>GA</com:stateOrCountry>
          <com:zipCode>30313</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>COMMON</securitiesClassTitle>
      <saleDate>03/03/2026</saleDate>
      <amountOfSecuritiesSold>688</amountOfSecuritiesSold>
      <grossProceeds>54441.44</grossProceeds>
    </securitiesSoldInPast3Months>
    <remarks>shares acquired 02/20/2025 - 02/27/2026</remarks>
    <noticeSignature>
      <noticeDate>05/07/2026</noticeDate>
      <signature>James Quincey</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
