REMARKS BY CHAIRMAN ARTHUR LEVITT UNITED STATES SECURITIES AND EXCHANGE COMMISSION COMMONWEALTH CLUB SAN FRANCISCO, CALIFORNIA -- MAY 17, 1996 I'm delighted to be in San Francisco, which among many other things is home to the Pacific Stock Exchange. The Pacific Exchange has several claims to fame: After World War II, General Douglas MacArthur used its rule book as a model in rebuilding the Tokyo Stock Exchange. Twenty years ago, it helped pioneer options trading. But the greatest feat of all may be the way the Pacific Exchange defies the laws of physics week after week by being in two places at one time -- San Francisco and Los Angeles. From my perspective as a life-long resident of the East coast -- or as it's known out here, the "wrong" coast -- the Bay area often seems slightly ahead of the rest of the country. And not just in terms of technology, but also in cultural developments, from the acceptance of diversity, to the creation of outstanding institutions of higher education, art, and music. Our capital markets have contributed a great deal to this city's growth and development over the past 150 years. Stocks helped finance the railroads that tied West to East. Bankers provided hundreds of millions of dollars to rebuild San Francisco after the devastating earthquake ninety years ago. Over the years, our markets have helped many local enterprises blossom -- California Packing, underwritten for $16 million in 1916, is today Calpak, the largest U.S. fruit and vegetable canner. Yesterday, cans; today, computers -- our capital markets continue to play an important role in the Bay area's prosperity. And the SEC plays an important role in our capital markets. I want to talk to you today about that role, which lately has been the subject of some debate. Congress created the SEC to restore and maintain investor confidence after the 1929 stock market crash. We achieved that goal by reassuring investors that in our markets, their interests would be held supreme. For the last 62 years, the protection of investors has been the primary goal of the Commission. How do we reassure investors that the markets will be fair? By compelling those who want to use the public's money to tell the truth, the whole truth, and nothing but the truth about the enterprise; and by going after them mercilessly when they don't. Scholars call this process "the remediation of information asymmetries"; but we have a simpler name for it: investor protection. The Commission sets standards for marketplace behavior through a constantly evolving set of rules. Those rules are not without their costs to businesses, and in each case the SEC is called upon to decide whether the investor protection afforded by the rule is worth the cost imposed. Last year, Congress asked whether consideration of costs to business should be given roughly equal status with investor protection, leaving the SEC with not one but two "primary" missions. This questioning of the most basic mandate of the Commission led me to take a fresh look at our system of regulation. Given the opportunity to defend or dilute the primacy of investor interests in American capital markets, I concluded that they should be defended. I've since made the case for investor interests to Congressman Jack Fields, who first raised the question, and I'm deeply gratified by the response -- Congressman Fields took a broad view and worked closely with the SEC to ensure the best possible outcome for our nation. The result of his skillful approach was a bill voted out of committee by unanimous, bipartisan consent. But the most important audience to make this case to is investors themselves -- and I assume that most of you fit that description. That's really why I'm here today -- more than Congress or the SEC, this debate is about you. There's hardly been a better time to discuss the question. Americans today are taking the stock market by storm. In 1995, mutual fund assets surpassed commercial bank deposits for the first time ever. As a nation, we now have even more money invested in the stock market than in real estate. These are historic changes. With so many new people in the market, a shift away from the traditional SEC priority of protecting investors would have huge implications. For the Commission, the primacy of investor interests was present at the creation. The securities laws directed the SEC to enforce those laws "for the protection of investors" and "in the public interest." In our two most basic statutes, those phrases, separately or together, are used no less than 225 times. The mission of the SEC could just as easily have been "to protect markets"; or, "to strengthen the brokerage industry"; or, "to safeguard corporate finance"; or, "to ensure a steady supply of capital for companies that need it." Indeed, bank laws have the safety and soundness of the banking system as their primary goal. But Congress didn't write the SEC's statutes that way. The intent to protect investors is unmistakable. Lest anyone think this question is purely academic, let me cite just one example of how it works in real life. As I speak, the SEC is engaged in an effort to strengthen and safeguard the independence of the Financial Accounting Standards Board. Now I realize that discussions about accounting tend to have a hypnotic effect on people. But I ask that you bear with me for a moment, because our entire system of regulation is really only as good as the numbers on which it rests. If they go wrong, we go wrong. Accounting standards have been set by the private sector for almost sixty years. This is a huge responsibility. If standards are drawn, or even seem to be drawn, to favor corporate interests over those of investors, faith in our markets will erode. Accountants report on corporate America's performance for the benefit of investors -- they prevent companies from giving themselves an "A" report for a "C" performance. It stands to reason that the rules accountants follow in making these reports should not be unduly influenced by the special interests of corporate America -- public oversight is also called for, to look after the substantial public interest. Right now, corporate interests predominate. All but one of the governance body that appoints members of the FASB represent business interests. That is not right. I have asked the group to reconstitute itself with a majority of members and its chairperson from the public sector. While tension between the business community and standard-setters is predictable and often healthy, farsighted leaders over six decades have supported the independence of the process and accepted even those standards that may have worked against their short-term interests. The positive economic consequences of a visibly independent process far outweigh any potential dislocations it may cause. I am absolutely committed to increasing public oversight of the accounting process. This is but the latest twist on a very old theme. The link between investor protection and a thriving marketplace is a natural one. The very word "security" conveys reassurance and protection. Since at least 1690, according to the Oxford English Dictionary, it has meant "a document held by a creditor as a guarantee of his right of payment." And for more than 100 years before that, "security" held the broader meaning of "property ... made over ... on behalf of a person in order to secure his fulfillment of an obligation." There is a telling citation from 1592: "Without good securitie they will lend Nobody mony," and in 1597 Shakespeare, in Henry IV, expressed a merchant's distrust of Falstaff's word by saying, "he lik'd not the Security." In truth, the need for safety, reassurance, and protection of investors is as old as the markets themselves. Capital markets go hand-in-hand with civilization -- indeed, it's hard to conceive of one without the other. People using financial instruments have always had to be protected, and confidence in the integrity of those instruments has always had to be maintained. Coinage, for example -- a primitive form of security -- was introduced in Greece in the seventh century BC. It was not very long before one Polycrates of Samos was found to be cheating Spartans with coins of simulated gold. When the first formal stock exchanges were organized in the 17th century, the need to protect investors was readily apparent. In 1697, the British Parliament passed "An act to restrain the number and ill practice of brokers and stock jobbers." The early 1700s are almost unrivaled for foolish schemes and feverish speculation: One group sought to raise money for "a wheel of perpetual motion"; another, to exploit gold deposits in Louisiana. Now, Louisiana is famous for many things, but gold is not one of them -- gumbo, maybe, but not gold. My personal favorite is the enterprise that solicited money "for carrying on an undertaking of great advantage, but nobody to know what it is." Modern regulation of the securities markets only began in England in 1844 with the Companies Act, which called for compulsory disclosure through a registered prospectus. This was followed in 1900 by the Directors Liability Act, which penalized corporate directors and promoters for untrue statements in the prospectus. This investor-oriented approach to securities regulation was the model adopted by the United States -- and I should note that it was the states, and not the federal government, that passed the first laws to protect American investors. To the British model, we added the lessons we'd learned in financing the railroads. In the late 1800s, a series of scandals had shattered confidence in railroad investment, causing a collapse that ruined many investors and sent the economy into a tailspin. After World War I, a law was passed giving the government a role in approving issues of railroad stock. The legislative history cites the "universal recognition of the [link between] sound railroad financing and the protection of investors, the latter being essential to maintaining confidence in railroad investment." Our securities laws incorporated that overriding concern. To understand the logic of those laws, it helps to know something about the environment in which they were enacted. Scholars often disagree about the causes of the Great Depression -- but they rarely disagree about the marketplace anarchy that preceded it. For sheer financial chicanery, the early 1900s may have exceeded even the early 1700s. Shareholders signed over proxies to management to vote on questions in which it had huge conflicts of interest -- unbeknownst to shareholders. Cash was paid to reporters at The New York Times and The Wall Street Journal to plant false information on companies and false tips on stocks. Investors were sold securities without benefit of a prospectus or offering circular; without ever seeing a balance sheet; without knowing the first thing about a company beyond its name and share price. In the dark days of depression that followed, people cast about desperately for solutions, some of them quite extreme. One United States Senator even proposed that all short sellers be imprisoned . . . I know several CEOs who would readily embrace the idea. By 1932, even Herbert Hoover was calling upon the New York Stock Exchange to take measures "to protect investors." But he stopped short of calling for regulation of the securities markets. In contrast, his chief political rival, Franklin D. Roosevelt, believed that only the enforced disclosure of corporate information could make a free market an honest market. Throughout the 1932 election campaign, Roosevelt repeatedly challenged Hoover to "Let in the light!" on the securities markets by compelling disclosure. Within 14 months of gaining the White House, not only did FDR "let in the light," but he also built a lighthouse by creating the SEC. The history of our markets since 1934 is a history of increasing fairness. The invisible hand has become a more even hand. And few people have welcomed this more than Wall Street. You might expect that every new gain for investors would mean a corresponding loss for the industry. Quite the opposite -- Wall Street has thrived as investor confidence has grown. So have the corporations that depend on Wall Street to raise capital. And this brings me to the heart of my argument: the dichotomy between investor protection and capital formation is a false one. Asking if investor protection is more important than capital formation is like asking if bricks are more important than buildings, or if roots are more important than trees. The difference between them is more imagined than real. Not only is there no conflict between the two -- the primacy of investor protection enshrined in the securities laws has actually been one of the greatest boons to capital formation in U.S. history. It has widened the public markets by tens of millions of people, giving American businesses access to plentiful capital at a low price. In the United States, the largest cost associated with raising equity capital is imposed by underwriters -- in repeat offerings, they account for about 5 percent of proceeds, as opposed to 1 percent for regulatory costs. The figures are obviously higher in initial offerings: 7 percent for underwriters, while regulatory costs are less than 3 percent. But to show that regulatory costs are low, in relative terms, is not to say that they couldn't be lower. We wouldn't want them to be a penny higher than they need to be. This is a difficult thing to quantify. How much investor protection is enough? Is it possible to have too much protection, and if so, are we close to crossing that line? What we're really asking is, what is the price of confidence? And the truth is, it's almost impossible to quantify. If investors don't have faith that they'll be treated fairly, they'll sit on their capital. If they do part with it, you can be sure that they'll demand more to let you use it. This is known as a "risk premium" -- the additional amount you must pay people to persuade them to invest their money in a marketplace of doubtful integrity. It's difficult to put a number on this. But if numbers can't tell us the value of investor protection, the marketplace can. We should listen to it, for it speaks to us in several ways. The first is through the agreements known as bond covenants. Corporations that borrow money in the bond market have the opportunity to add specific investor protections, above and beyond the level required by the securities laws. They do this by promising, in effect, to avoid taking certain steps that would adversely affect the market value of their bonds, or the rights of those who hold them -- usually institutions, in this case. These self-imposed restrictions are adopted willingly because the extra investor protection actually reduces the "risk premium" and thus the company's overall cost of capital. Most corporate bonds include protective covenants. The market also speaks to us through international comparisons. By almost any measure, the United States has the most comprehensive investor protections in the world. And yet, this year, more than 750 foreign companies are listed in United States markets -- a record number. The fact that, by and large, American companies don't go to other countries to raise equity capital, but those in other countries come here, is further evidence that protecting investors is cost-effective. Finally, the market speaks to us through the extraordinary number of initial public offerings fostered by the ease of capital formation in the United States. Consider the biotechnology industry in the U.S. and Japan, for example. Japan has no bio-tech start-ups. The cost of acquiring capital for a risky venture is so high that no new company can pay it -- typically in excess of 30% -- while in the U.S. it is less than 15%. That's why the Japanese bio-tech industry consists of large, established firms like Kirin Brewery, Japan Tobacco, and even Toyota, setting up bio-tech divisions. The result? In the words of the Economist, "Japan has not only failed to create a competitive biotechnology industry; it has also become a huge importer of biotechnology products". In the U.S., on the other hand, the vastly more successful bio-tech industry depends upon entrepreneurs with good projects getting capital. Such entrepreneurs have little problem doing so -- witness the more than 1,000 bio-tech companies in California alone. Venture capitalists provide seed capital to these companies, expecting to recoup their investments by taking the companies public. They expect that they can take the companies public because regulations governing securities in the U.S. create a fluid market, in which individuals can invest with confidence. That's the way the system works. It's also what gives the U.S. an edge in innovation -- think of the top companies today that were small start-ups not so many years ago: Microsoft. Genentech. MCI. Dell Computers. Amgen. And many more. Through these examples, the marketplace is telling us that the little we pay in regulatory costs brings us an extraordinary return. And that, in turn, tells us why investor protection is and must continue to be not just the goal, but the plan, the program, the priority, and the passion of the SEC. That's not to say that we can ignore the costs of our rules to businesses. It is to say that we mustn't ignore the benefits. Since its creation, the Commission has been mindful of the cost of regulation and routinely considers capital formation, efficiency, and competition in its decisions. The first Chairman of the SEC, in his very first public statement, set a course for the Commission when he said, "There will be an effort . . . constantly to keep in mind the larger aspects and to avoid the nuisance rules." But the foremost mission of the SEC for 62 years has been investor protection, and no matter how well-intentioned any additional role may be, it will inevitably distract attention from our primary focus. That's a price we can ill afford. Every day, somewhere in America, some securities swindler is trying to figure out how to part people like you from your hard- earned money. He's likely to know that an agency of the United States government stands between him and his goal. I don't care if he remembers the name of that agency, or how many staff it has, or whether Congress likes it or not. If a single thing gets through to him -- if there is one fact that we all hope he remembers about that agency, it is this: That that agency lives and breathes to protect investors. To compromise on this point, even symbolically, would serve no one well. * * * I've tried to show you, in several ways, why investor protection is and should continue to be the foremost concern of the SEC. I've offered historical reasons; I've offered economic reasons; I've offered competitive reasons; and I've offered market-based reasons. But there's one other reason, and it's the most compelling one of all. There are plenty of things a market can do without. You can have a market without quotes on the eighth or three-day settlement of trades. You can have a market without the Big Board or the small screen. You can even have a market without brokers or bankers. But you can't have a market without investors. That's why their interests must come first. For as long as America has taken care of investors, investors have taken care of America. And that's a record we at the SEC will do everything in our power to preserve. # # #