Styling Technology Corporation

SECURITIES EXCHANGE ACT OF 1934
Release No. 49102 / January 20, 2004

Admin. Proc. File No. 3-11378

IN THE MATTER OF STYLING TECHNOLOGY CORPORATION

The Securities and Exchange Commission announced the issuance of an Order Instituting Public Proceedings and Notice of Hearing Pursuant to Section 12(j) of the Securities Exchange Act of 1934 against Styling Technology Corporation, a company formerly headquartered in Scottsdale, Arizona. In the Order, the Division of Enforcement alleges that Styling failed to comply with Section 13(a) of the Securities Exchange Act of 1934 and Rules 13a-1 and 13a-13 promulgated thereunder by failing to file annual reports with the Commission for fiscal years 2000 through 2003 and quarterly reports since the second quarter of 1999. A hearing will be held before an administrative law judge to determine whether it is necessary and appropriate for the protection of investors to suspend or revoke the registration of Styling's securities. The administrative law judge will issue an initial decision on this matter within 120 days.

For additional information see Litigation Release No. 18485 (December 3, 2003).