Subject: File No. SR-FINRA-2009-057
From: Gary Orler
Affiliation: Raymond James Fin. Serv., Inc.

September 24, 2009

I am writing to express my concern about a rule proposal that the Financial Industry Regulatory Authority (FINRA) filed with the Securities and Exchange Commission (SEC) concerning a proposal to change FINRA`s regulatory pricing structure by increasing the Personnel Assessment (PA) and Gross Income Assessment (GIA) fees it charges financial advisors and broker-dealers, respectively. In its filing, FINRA indicates that these changes are needed in order to stabilize revenues used to fund FINRA`s regulatory activities.

I believe FINRA`s failure to properly prepare for the inevitable market downturn is the root cause of their operating cash flow concerns. It is unfair to burden broker-dealers, financial advisors and their clients, all of whom have all suffered greatly during the recent market downturn, with these additional fee assessments. More specifically, the doubling of the PA is simply unjustified by any reasonable calculation of inflation over the five-year period since the last increase in the PA. Additionally, the proposed method of calculation for the GIA will only heighten the disproportionate regulatory cost borne by independent broker-dealers, financial advisors, and their clients.

I request that the SEC reevaluate FINRA`s rule proposal to increase the PA and GIA it assess on its members and request that FINRA develop an alternative approach to fund raising in an effort to sustain itself.

In my 40 years in the Financial Services industry, I have never seen a time when the regulators closed their eyes to the true root of the problems, but rather, accepted the political views that we could continue to be so careless with credit that buried our economy. Now regulators want to over compensate, and penalize both clients, and independent advisors for their lack of judgment.

Give this some very serious thought!


Gary Orler
Investment Exec.
Raymond James Fin. Serv., Inc.