Subject: File No. S7-18-09
From: Steven A Friedmann
Affiliation: Insurance Agent Broker, State of California

September 14, 2009

Dear SEC Chairman and Board Members:

I have a number of friends and/or business associates in the investment banking/financial services industry and have read about the pay-to-play scandals affecting the New York Common pension fund. I agree that some steps should be taken to try and curb the opportunities for corrupt individuals to perpetrate these types of activities. However, I strongly disagree with your proposed solution of banning an entire industry of placement agents as it is both highly ineffective and a gross injustice. When some notable baseball players are caught taking steroids, you dont see the government banning an entire baseball team or all professional baseball players, or when the whole Madoff scandal hit, the government didnt elect to ban all New York investment managers or all investment managers across the United States. The right approach is to set up a system to regulate the issue, identify the perpetrators and enforce the penalties.


The concept that placement agents have the monopoly on corrupt behavior and are the sole instigators of pay-to-play schemes is fundamentally flawed and prejudice for the following reasons: a) like corruption in any industry, illegal schemes of this type are the result of a very small number of individuals, and b) without the complicit illegal actions of government employees and investment managers, the pay-to-play scheme could NEVER be effectuated.

Investment bankers/placement agents have played a value-added role in the private equity investment management business for many, many years and thus, the SECs proposed ban of their entire professional industry should be prohibited because:

Public pension funds represent a majority of all the capital invested in the private equity investment management business and eliminating access to this magnitude of capital will devastate the placement agent business
The vast majority of emerging, small and middle-market investment managers rely extensively on placement agents to gain access to pension fund capital. Without these services, many of these companies will simply not survive or be forced to operate at a untenable disadvantage
Pension funds will be unnecessarily harmed because without placement agents, there will be a dramatic reduction in their access to potential opportunities from emerging, small and middle-market investment managers
Pension funds will no longer be able to use placement agents to help them identify, pre-screen and evaluate potential investment manager candidates
The placement agent and investment management industry will incur dramatic job losses

As I understand it, there are a number of large and highly sophisticated public pension funds, such as California State Teachers Retirement System, California Public Employees Retirement System, Texas Teachers Retirement System, Massachusetts PRIM, State of Wisconsin, etc., that have adopted extensive licensing and regulatory policies addressing pay-to-play schemes. It is also my understanding that the California State Treasurer, Bill Lockyer, has presented legislation on this issue that mirrors the fair and rational policies put forth by many of these pension plans to protect their rights to continue to use and regulate the services of placement agents and investment managers. I believe it is very important to note that none of these policies or proposed legislation includes any intention to eliminate the use of placement agents. In fact, just the opposite is true. It is clear that by adopting these policies these state run pension plans recognize the issue, value those services provided by placement agents and have taken the necessary and rational steps to eliminate any improprieties from occurring. If the SEC regulations are enacted as proposed, they would render the policies of various state pension funds void and/or moot and circumvent any U.S. public pension fund from independently charting their own investment course. Something that I doubt the beneficiaries of these pension plans want or that the SEC should take responsibility for.

I strongly urge the SEC to eliminate the ban on placement agents and instead embrace the following regulatory oversight suggestions:

All placement agents, investment advisers and consultants are treated exactly the same regarding prohibited political contributions i.e., a two-year ban on doing business with any governmental agency to which a prohibited political contribution is made.
SEC ban any investment manager, consultant or placement agent from making, or soliciting to make, any contributions to any government entity from which they are soliciting business.
SEC incorporates more regulation and oversight of government employees who control (or have influencing control over) investment decision making or alternatively, require these governmental entities to revise their investment decision-making structures to reduce the opportunity for such individuals of influence to perpetrate pay-to-play schemes.
SEC requires the disclosure of any compensation made to a placement agent by an investment adviser, including any political contributions
Placement agents are prohibited from soliciting any institutional investors, including public pension plans, unless it is done by: i) placement agents properly licensed with SEC and FINRA and ii) full time employees operating through a fully licensed Broker Dealer and supervised by a properly licensed securities principal.

Thank you for considering my views on this very important matter.


Steven A. Friedmann
3990 Westerly Place, Suite 100
Newport Beach, CA 92660