Subject: File No. S7-15-10
From: Kolleen Edwards
Affiliation: John M. Kizziah Agency, State Farm

October 27, 2010

Dear SEC:

I have been a licensed insurance professional and registered representative for over 18 years.

I support new SEC rule 12b-2, which would continue the 25 basis points fee that is used to ensure investors receive ongoing service and advice, and the SEC's proposed use of the terms "marketing and service fees" and "ongoing sales charge" in place of "12b-1 fees" to improve transparency in disclosure documents.

However, I strongly object to the SEC permitting mutual funds to issue a new class of shares at net asset value that would allow broker-dealers to set their own sales charge and commission amount.

Competition based on price and cost sounds good but will come at the expense of needed advice and service for middle market investors. I see a lot of people who already make a lot of their financial decisions based on lowest cost and often reduce their protections by doing that. There is already too much focus on lowest cost and I feel this rule will continue the focus on cost and not on the valuable service that financial representatives provide. Also, it would continue to encourage customers to do business over the internet and thru do-it-yourself education which exposes them to risks by not going thru a traditional financial professional.

As broker-dealers lower their sales charges and fees in an effort to gain market share, it will no longer be financially feasible for registered representatives to continue to provide the level of individualized advice and ongoing service that we currently provide to our middle and lower market clients.

As a result, only upper-income investors who can afford assets-under-management arrangements or higher cost/higher service classes of shares will continue to receive personalized investment advice.

Investors with smaller fund account balances will be forced to self-direct their accounts if they wish to continue to own mutual funds because their advisors will no longer be able to afford to spend the time to guide and advise them, leaving discount brokerage fund platforms as the only affordable option for middle and lower market investors.

The people the SEC is trying to protect the most--middle and lower market investors-will be hurt the most, since they will be deprived of the guidance and service they need and deserve.

Kolleen Edwards
John M. Kizziah Agency, State Farm
4300 Bayou Boulevard, Suite 30
Pensacola, Florida 32503