Subject: File No.
From: Michael R Farmer, CLU, ChFC
Affiliation: NAIFA, SFSP

October 27, 2010

File Number S7-15-10

I have been a licensed insurance professional and registered representative for over 33 years. I support the new SEC rule 12b-2, which would continue the 25 basis points fee. This is imperative to continue providing the ongoing service and advice to my clients.

I stongly object to allowing broker/dealers to set their own sales charge and commission amounts. We need to be on a level playing field in order to serve our clients.

Most of my middle class investors rely on our ongoing service and advice to manage their assets. Their expertise lies in the current occupations not managing their investments.

Please look after our middle to lower market investors so they can cotinue to receive the guidance and service they need and desire.


Michael Farmer