November 13, 2008

Subject: Support for File No. S7-14-08

Dear SEC Staff: The Equity-Indexed Annuity Rule is necessary to help protect the public from abusive and misleading sales practices. As a financial planning educator where I am program director at University of California, Davis for the Certificate in Personal Financial Planning at University Extension, a founding board member of the Financial Planning Association (FPA) and a fee-only financial planning practitioner, I regularly see abusive and misleading sales practices equity indexed products.

I have had many roles in the financial services industry including working for large life insurance companies in my 30 years of broad experience in the financial services industry.

Equity indexed products are rarely understood by purchasers of these products. Those who buy them are usually those for whom the lack of liquidity and costs are inappropriate and too often catastrophic. Please provide consumer protection. The public needs the disclosure and oversight.

Sincerely,

Jeff Lambert

J. Jeffrey Lambert, CFP®
NAPFA-Registered Financial Advisor
Lighthouse Financial Planning, LLC