Subject: File No. S7-14-08
From: David Mendels
Affiliation: Creative Financial Concepts, LLC

November 13, 2008

Dear Commissioners:

I am writing to support the proposal to give the SEC oversight over equity indexed annuities. I am a licensed insurance agent, a financial planner, and a member and past chapter director of the FPA. Far too many equity indexed annuities are missold and misrepresented – especially to the elderly. These are, in fact, securities and ought to be regulated as securities. Far too many agents selling them don’t really understand what it is that they are selling and so are incapable of presenting the risks in an appropriate manner.

Please do not buckle under to any lobbying pressure to withdraw the proposal.

Sincerely,

David Mendels

Creative Financial Concepts, LLC
David Mendels CFP®
Director of Planning