August 30, 2010
Please consider the Five Fiduciary Principles developed by the Committee for the Fiduciary Standard. They are:
Put the client's best interest first:
Act with prudence: that is, with the skill care, diligence and good judgment of a professional
Do not mislead clients provide conspicuous, full, and fair disclosure of all important facts
Avoid conflicts of interest
Fully disclose and fairly manage, in the client's favor, any unavoidable conflicts.
Who would consider any of the above as undesireable?
Try putting the words, "Do not" in front of these principles and see if any of them make sense.