August 27, 2010
As co-author of the Financial Planning industry's first code of ethics I am compelled to comment regarding the need for all financial professionals to adhere to a common fiduciary standard. It is essential that everyone who provides personalized investment advice act in the investor's best interest. There should be no exceptions. At this time is important that the SEC exercise its authority to insure that brokers and advisors play by the same rules. Action by the SEC will send a clear message to investors that they come first. It will be a step toward restoring investor confidence in our markets and in financial service professionals.