Subject: File No. 4-606
From: Kendall S Koens
Affiliation: Financial Representative - Thrivent Financial for Lutherans

August 24, 2010

As a financial professional, I believe the current suitability standard is a better method of consumer protection.

I disagree that the fiduciary standard has protected consumers better. Basically, the fiduciary standard looks back and enforces breaches retroactively through SEC enforcement or private lawsuits. The suitability standard looks forward and tries to prevent harm to consumers through ongoing and frequent FINRA and broker-dealer audits and compliance processes.

Thank you for your attention to this.