0001562180-23-006050.txt : 20230731 0001562180-23-006050.hdr.sgml : 20230731 20230731160327 ACCESSION NUMBER: 0001562180-23-006050 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20230728 FILED AS OF DATE: 20230731 DATE AS OF CHANGE: 20230731 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Geist John C CENTRAL INDEX KEY: 0001393650 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-14092 FILM NUMBER: 231127373 MAIL ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: BOSTON BEER CO INC CENTRAL INDEX KEY: 0000949870 STANDARD INDUSTRIAL CLASSIFICATION: MALT BEVERAGES [2082] IRS NUMBER: 043284048 STATE OF INCORPORATION: MA FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 BUSINESS PHONE: 617-368-5056 MAIL ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 4 1 primarydocument.xml PRIMARY DOCUMENT X0508 4 2023-07-28 false 0000949870 BOSTON BEER CO INC SAM 0001393650 Geist John C C/O THE BOSTON BEER COMPANY, INC. ONE DESIGN CENTER PLACE BOSTON MA 02210 false true false false Chief Sales Officer false Class A Common 2023-07-28 4 M false 3524.00 201.91 A 9097.00 D Class A Common 2023-07-28 4 S false 3524.00 353.00 D 5573.00 D 1-1-2016 Stock Option 201.91 2023-07-28 4 M false 3524.00 0.00 D 2021-01-01 2025-12-31 Class A Common 50096.00 13048.00 D The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 6, 2023. The shares reported include 5,127 shares of restricted stock subject to vesting conditions. The option vests in four annual installments: the first on January 1, 2021, and the final vesting on January 1, 2024, contingent on the Reporting Person's continued employment with the company on the applicable vesting dates. Michael G. Andrews under POA for the benefit of John C. Geist 2023-07-31