0001140361-15-015721.txt : 20150417 0001140361-15-015721.hdr.sgml : 20150417 20150417160142 ACCESSION NUMBER: 0001140361-15-015721 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20150416 FILED AS OF DATE: 20150417 DATE AS OF CHANGE: 20150417 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: BOSTON BEER CO INC CENTRAL INDEX KEY: 0000949870 STANDARD INDUSTRIAL CLASSIFICATION: MALT BEVERAGES [2082] IRS NUMBER: 043284048 STATE OF INCORPORATION: MA FISCAL YEAR END: 1226 BUSINESS ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 BUSINESS PHONE: 617-368-5061 MAIL ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: KOCH C JAMES CENTRAL INDEX KEY: 0001008079 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-14092 FILM NUMBER: 15778083 MAIL ADDRESS: STREET 1: C/O THE BOSTON BEER COMPANY STREET 2: 75 ARLINGTON ST CITY: BOSTON STATE: MA ZIP: 02116 4 1 doc1.xml FORM 4 X0306 4 2015-04-16 0 0000949870 BOSTON BEER CO INC SAM 0001008079 KOCH C JAMES C/O THE BOSTON BEER COMPANY ONE DESIGN CENTER PLACE, SUITE 850 BOSTON MA 02210 1 1 1 0 Chairman Class A Common 2015-04-16 4 S 0 1500 261.52 D 65632 D Class A Common 2015-04-16 4 S 0 2400 263.16 D 63232 D Class A Common 2015-04-16 4 S 0 1100 264 D 62132 D Class A Common 44248 I By LLC managed by spouse Class A Common 23486 I Custodian for children under UGTMA Class A Common 2532 I By spouse in trust for children Class A Common 5000 I By Trust as Trustee Class A Common 3656 I By spouse as custodian for children under UGTMA The sales reported in this Form 4 were effected pursuant to a Rule 10b-51 trading plan adopted by the Reporting Person on March 10, 2015. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,500 shares is from $261.11 to $262.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 2,400 shares is from $262.72 to $263.59. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. Kathleen Wade under POA for the benefit of C. James Koch 2015-04-17