X0305 4 2012-05-30 0 0000949870 BOSTON BEER CO INC SAM 0001008079 KOCH C JAMES C/O THE BOSTON BEER COMPANY ONE DESIGN CENTER PLACE, SUITE 850 BOSTON MA 02210 1 1 1 0 Chairman Class A Common 2012-05-30 4 S 0 3670 105.64 D 216578 D Class A Common 2012-05-30 4 S 0 1330 106.28 D 215248 D Class A Common 23486 I Custodian for children under UGTMA Class A Common 3656 I By spouse as custodian for children under UGTMA Class A Common 2532 I By spouse in trust for children Class A Common 22756 I By spouse in trust under GRAT The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for 3,670 shares is from $105.15 to $106.14. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for 1,330 shares is from $106.16 to $106.49. The reporting person will provide, upon request from the staff of the Securities and Exchange Commission, the Registrant or a shareholder of the Registrant, full information regarding the number of shares sold at each separate price. Kathleen H. Wade under POA for the benefit of C. James Koch 2012-05-31