EX-99.(A)(34) 2 dex99a34.htm AIRTRAN PRESENTATION TO MIDWEST, FEBRUARY 23, 2007 AirTran presentation to Midwest, February 23, 2007
Economic Impact Of AirTran-Midwest Merger
February 2007
EXHIBIT (A)(34)


2
The Greater Milwaukee Area and the State of Wisconsin
Benefit From A Combination Of AirTran & Midwest
Increased service and lower fares will stimulate passenger
growth and facilitate economic development in the region
Total economic benefit of increased travel and related
spending in Wisconsin will be nearly $1 billion per year
Increase daily departures by 74 flights, seat capacity more than
double and 29 additional destinations:
Total Daily Flights:
215
Total Destinations:
70
Incremental Employment:
1,100


3
AirTran Airways Overview and Update
Profitable low-cost, low-fare
airline serving 55 cities
New all Boeing fleet of 128
aircraft
87 Boeing 717-200
41 Boeing 737-700
Innovative business model with
Business Class, assigned seating
and XM Satellite Radio on all
flights
Increase service by over 50% to 215
flights per day by Summer 2009
Additional 50 jet departures
More than double seat capacity
Improve Intra-Wisconsin service 
Nonstop destinations grows to 70
1,100 new WI based employees,
with added payroll of $30 million
Expansion will create nearly $1
billion in economic benefit to
Wisconsin
Training facilities, call center,
aircraft maintenance, marketing
services center in Milwaukee area
Company Overview
Company Overview
Milwaukee Commitment
Milwaukee Commitment


4
West Palm Beach
West Palm Beach
Newport News
Newport News
Newark
Newark
Washington, D.C.
Washington, D.C.
Grand Bahama
Grand Bahama
Minneapolis
Minneapolis
Buffalo
Buffalo
Boston
Boston
Dallas/Ft. Worth
Dallas/Ft. Worth
Gulfport/Biloxi
Gulfport/Biloxi
Houston
Houston
New Orleans
New Orleans
Tampa
Tampa
Miami
Miami
Ft. Lauderdale
Ft. Lauderdale
Memphis
Memphis
Jacksonville
Jacksonville
Orlando
Orlando
Ft. Myers
Ft. Myers
Savannah
Savannah
Raleigh/Durham
Raleigh/Durham
/Durham
Durham
Moline
Moline
Bloomington
Bloomington
Chicago
Chicago
Flint
Flint
Philadelphia
Philadelphia
Dayton
Dayton
Akron-Canton
Akron-Canton
-Canton
Canton
Pittsburgh
Pittsburgh
Baltimore
Baltimore
Rochester
Rochester
Wichita
Wichita
Pensacola
Pensacola
Denver
Denver
Las Vegas
Las Vegas
Los Angeles
Los Angeles
Charlotte
Charlotte
San Francisco
San Francisco
Phoenix
Phoenix
Indianapolis
Indianapolis
Nashville
Nashville
Sarasota
Sarasota
Toronto
Toronto
Seattle
Seattle
San Antonio
San Antonio
Omaha
Omaha
Des Moines
Des Moines
Richmond
Richmond
St Louis
St Louis
Daytona Beach
Daytona Beach
AirTran
Midwest
Detroit
Detroit
New York City
New York City
White Plains
White Plains
Hartford
Hartford
Current Route Networks
San Diego
San Diego
Green Bay
Green Bay
Wausau
Wausau
Appleton
Appleton
Madison
Madison
Rhinelander
Rhinelander
Duluth
Duluth
Kansas
Kansas
City
City
Cleveland
Cleveland
Columbus
Columbus
Grand Rapids
Grand Rapids
Louisville
Louisville
Atlanta
Atlanta
Milwaukee
Milwaukee


5
West Palm Beach
West Palm Beach
Newport News
Newport News
Newark
Newark
Washington, D.C.
Washington, D.C.
Grand Bahama
Grand Bahama
Minneapolis
Minneapolis
Buffalo
Buffalo
Boston
Boston
Dallas/Ft. Worth
Dallas/Ft. Worth
Gulfport/Biloxi
Gulfport/Biloxi
Houston
Houston
New Orleans
New Orleans
Tampa
Tampa
Miami
Miami
Ft. Lauderdale
Ft. Lauderdale
Memphis
Memphis
Jacksonville
Jacksonville
Orlando
Orlando
Ft. Myers
Ft. Myers
Savannah
Savannah
Raleigh/Durham
Raleigh/Durham
/Durham
Durham
Moline
Moline
Bloomington
Bloomington
Chicago
Chicago
Flint
Flint
Philadelphia
Philadelphia
Dayton
Dayton
Akron-Canton
Akron-Canton
-Canton
Canton
Pittsburgh
Pittsburgh
Baltimore
Baltimore
Rochester
Rochester
Wichita
Wichita
Pensacola
Pensacola
Denver
Denver
Las Vegas
Las Vegas
Los Angeles
Los Angeles
Charlotte
Charlotte
San Francisco
San Francisco
Phoenix
Phoenix
Indianapolis
Indianapolis
Nashville
Nashville
Sarasota
Sarasota
Toronto
Toronto
Seattle
Seattle
San Antonio
San Antonio
Omaha
Omaha
Des Moines
Des Moines
Richmond
Richmond
St Louis
St Louis
Daytona Beach
Daytona Beach
New MKE Routes
Current Routes
AirTran Will Grow MKE to 70 Total Destinations
with more than 215 daily departures
Detroit
Detroit
New York City
New York City
White Plains
White Plains
Hartford
Hartford
Milwaukee Hub: 2009
San Diego
San Diego
Green Bay
Green Bay
Wausau
Wausau
Appleton
Appleton
Madison
Madison
Rhinelander
Rhinelander
Duluth
Duluth
Kansas
Kansas
City
City
Cleveland
Cleveland
Columbus
Columbus
Grand Rapids
Grand Rapids
Louisville
Louisville
Cancun
Cancun
San Juan
San Juan
Montreal
Montreal
Vancouver
Vancouver
Salt Lake City
Salt Lake City
San Jose
San Jose
Albuquerque
Albuquerque
Portland
Portland
Charleston
Charleston
Milwaukee
Milwaukee
Milwaukee
Atlanta
Atlanta
Atlanta


6
West Palm Beach
West Palm Beach
Newport News
Newport News
Newark
Newark
Washington, D.C.
Washington, D.C.
Grand Bahama
Grand Bahama
Minneapolis
Minneapolis
Buffalo
Buffalo
Boston
Boston
Dallas/Ft. Worth
Dallas/Ft. Worth
Gulfport/Biloxi
Gulfport/Biloxi
Houston
Houston
New Orleans
New Orleans
Tampa
Tampa
Miami
Miami
Ft. Lauderdale
Ft. Lauderdale
Memphis
Memphis
Jacksonville
Jacksonville
Orlando
Orlando
Ft. Myers
Ft. Myers
Savannah
Savannah
Raleigh/Durham
Raleigh/Durham
/Durham
Durham
Moline
Moline
Bloomington
Bloomington
Chicago
Chicago
Flint
Flint
Philadelphia
Philadelphia
Dayton
Dayton
Akron-Canton
Akron-Canton
-Canton
Canton
Pittsburgh
Pittsburgh
Baltimore
Baltimore
Rochester
Rochester
Wichita
Wichita
Pensacola
Pensacola
Denver
Denver
Las Vegas
Las Vegas
Los Angeles
Los Angeles
Charlotte
Charlotte
Phoenix
Phoenix
Indianapolis
Indianapolis
Nashville
Nashville
Sarasota
Sarasota
Toronto
Toronto
Seattle
Seattle
San Antonio
San Antonio
Omaha
Omaha
Des Moines
Des Moines
Richmond
Richmond
St Louis
St Louis
Daytona Beach
Daytona Beach
A Truly National Low Cost High Quality Airline
Detroit
Detroit
New York City
New York City
White Plains
White Plains
Hartford
Hartford
Merged Route Networks: 2009
San Diego
San Diego
Green Bay
Green Bay
Wausau
Wausau
Appleton
Appleton
Madison
Madison
Rhinelander
Rhinelander
Duluth
Duluth
Kansas
Kansas
City
City
Cleveland
Cleveland
Columbus
Columbus
Grand Rapids
Grand Rapids
Louisville
Louisville
Cancun
Cancun
San Juan
San Juan
Montreal
Montreal
Salt Lake City
Salt Lake City
San Francisco
San Francisco
San Jose
San Jose
Portland
Portland
Charleston
Charleston
Albuquerque
Albuquerque
Milwaukee
Milwaukee
Vancouver
Vancouver
Atlanta
Atlanta
Atlanta


7
Demonstrated Impact Of Competition
Atlanta is the busiest airport in the
world because of vigorous
competition
Prior to 1994, Atlanta was on the
decline, ranking only 4th
in the
U.S.
AirTran has expanded competition
in recent years to more than 20
new markets, including Charlotte,
Denver, Kansas City, Las Vegas,
Los Angeles, Minneapolis,
Pittsburgh, Richmond, Rochester,
San Francisco, Sarasota, Seattle,
White Plains and Washington’s
Reagan National
U.S. Airport Rankings
1.
1.
Atlanta
Atlanta
2.
Chicago –
O’Hare
3.
Dallas –
Ft Worth
4.
Los Angeles
5.
Denver
6.
Phoenix
7.
Detroit
8.
Las Vegas
9.
Minneapolis
10.
San Francisco


8
AirTran Airways’
Milwaukee Impact
Projected direct airport related benefits:
Increase annual payroll in excess of $30 million
More than $2 million increase in payroll taxes
Additional $11 million in MKE airport fees and facilities rent
Over $10 million in incremental Passenger Facility Fees
Passenger concession revenue more than $18 million
Expanded aircraft maintenance operation and hangar
utilization
Maintain and expand customer service and flight training
center
Expanded Call Center and Customer Relations Operation
Establish Marketing Services Center in Oak Creek


9
Economic Benefit To Wisconsin
Consumers save more than
$360 million per year in air
travel expense
More than 3.7 million more
travelers to the state
Airport and concessions
revenue increases will
exceed $29 million
Non-airport spending over
$460 million per year
1,100 more jobs with over
$30 million payroll
$1.8 million
Payroll Taxes
$30 million
Increased Payroll
1,100+
New Jobs
$467 million
Non-Airport
$11 million
Airport Fees
$18 million
Concession
Revenue
3.7 million
New Visitors
$363 million
Consumer Savings
Conservative estimate based on CVB studies of
average spending


10
Consumer Savings
Wisconsin consumers will save more than $363 million
per year in air travel expense
$363,241,907
$9,786,366
$30,348,619
$323,106,923
Total WISC
$2,388,797
$117,230
$282,990
$1,988,577
Wausau
$641,589
$26,066
$34,388
$581,134
Rhinelander
$339,029,701
$8,770,026
$27,770,395
$302,489,280
Milwaukee
$11,100,139
$425,888
$1,121,485
$9,552,766
Madison
$5,980,395
$269,719
$741,790
$4,968,886
Green Bay
$4,101,286
$177,437
$397,569
$3,526,280
Appleton
Total Savings
New Market
Expansion
Combined Network
Synergies
AirTran Business
Model


11
Related Economic Benefit
An additional $473 million in community benefit resulting from
revenue generated from increased travel to and from Wisconsin
$473,971,217
$445,264,843
$17,893,469
$10,812,906
Total WISC
$8,861,837
$8,500,967
$341,621
$93,951
Wausau
$3,863,572
$3,697,484
$148,588
$106,763
Rhinelander
$368,541,299
$350,826,284
$14,098,349
$9,964,500
Milwaukee
$44,953,289
$43,168,514
$1,734,775
$256,230
Madison
$24,949,440
$23,953,508
$962,599
$177,938
Green Bay
$15,767,291
$15,118,087
$607,537
$213,525
Appleton
Total Benefit
Community Benefit
Concession Revenue
Airport Revenue


12
Increased Milwaukee Employment
AirTran Airways projected Job Creation in Milwaukee Area
Projected
Current
Current
New
Incremental
Year
New Jobs
Average
Average
Payroll
Payroll at
by 2009
start pay
job pay
Start Pay
Avg Pay
Job category
Pilots
264
43,000
$                  
90,000
$                
11,352,000
$             
23,760,000
$           
Flight Attendants
396
19,500
$                  
30,000
$                
7,722,000
$                
11,880,000
$           
Mechanics
66
35,000
$                  
55,000
$                
2,310,000
$                
3,630,000
$             
Reservations / Cust
50
18,000
$                  
26,000
$                
900,000
$                   
1,300,000
$             
Relations Agents
Customer  Service
315
20,000
$                  
28,000
$                
6,300,000
$                
8,820,000
$             
and Ramp Agents
Managerial and
25
40,000
$                  
50,000
$                
1,000,000
$                
1,250,000
$             
Administraiton
Projected Total
1116
26,509
$                 
45,376
$               
29,584,000
$             
50,640,000
$           
NOTES:
assume 22 new airplane dedicated to the MKE hub
assume 12 pilots (FO s) and 18 new flight attendants per new airplane all based in WI
assume 3 new mechanics per aircraft
assume 4.5 new airport jobs per new departure
assume full time pay for all new job


13
A Detailed Commitment To Growth
Current Midwest Milwaukee Hub
Merged AirTran-Midwest Hub: 2009
February 2007
July 2009
Peak
Seats/
Total
Peak
Seats/
Total
Destination
Depts
Dept
Dly seats
Depts
Dept
Dly seats
% Growth
Appleton
6
31.6
189.9
5
50.0
250.0
32%
Atlanta
6
102.5
615.0
7
125.6
879.2
43%
Baltimore-Wash
3
32.0
96.0
3
117.0
351.0
266%
Boston
5
88.0
440.0
5
125.0
625.0
42%
Cleveland
4
32.0
128.0
4
50.0
200.0
56%
Columbus
4
32.0
128.0
4
50.0
200.0
56%
Dallas-Ft Worth
4
88.0
352.0
4
117.0
468.0
33%
Duluth
3
32.0
96.0
3
32.0
96.0
0%
Dayton
2
32.0
64.0
2
50.0
100.0
56%
Denver
3
88.0
264.0
4
117.0
468.0
77%
Des Moines
3
27.9
83.7
3
32.0
96.0
15%
Escanaba
3
19.0
57.0
3
32.0
96.0
68%
Flint
4
19.0
76.0
4
50.0
200.0
163%
Ft Lauderdale
2
147.0
294.0
2
137.0
274.0
-7%
Ft Myers
2
147.0
294.0
2
137.0
274.0
-7%
Grand Rapids
7
26.7
187.2
5
50.0
250.0
34%
Green Bay
5
24.6
123.2
5
32.0
160.0
30%
Hartford
2
32.0
64.0
3
117.0
351.0
448%
Indianapolis
4
32.0
128.0
4
50.0
200.0
56%
Iron Mountain
2
19.0
38.0
2
32.0
64.0
68%
Kansas City
8
96.1
768.8
8
117.0
936.0
22%
Las Vegas
3
144.4
433.2
4
137.0
548.0
27%
Los Angeles
1
143.0
143.0
4
137.0
548.0
283%
Louisville
2
19.0
38.0
3
50.0
150.0
295%
Madison
6
27.8
166.7
6
32.0
192.0
15%
Manistee
1
19.0
19.0
1
32.0
32.0
68%
Minneapolis-St Paul
4
88.0
352.0
5
117.0
585.0
66%
Muskegon
2
19.0
38.0
2
32.0
64.0
68%
Nashville
3
32.0
96.0
3
50.0
150.0
56%
New York-LGA
5
88.0
440.0
5
137.0
685.0
56%
Newark
3
88.0
264.0
4
117.0
468.0
77%
Omaha
4
61.1
244.5
3
117.0
351.0
44%
Orlando
4
110.0
440.0
4
137.0
548.0
25%
Philadelphia
4
88.0
352.0
4
117.0
468.0
33%
Phoenix
2
145.0
290.0
3
137.0
411.0
42%
Pittsburgh
4
32.0
128.0
4
50.0
200.0
56%
Rhinelander
3
19.0
57.0
3
32.0
96.0
68%
St Louis
3
19.0
57.0
3
50.0
150.0
163%
Tampa
2
125.5
251.0
3
130.3
390.9
56%
Toronto
2
32.0
64.0
3
117.0
351.0
448%
Washington-DCA
4
88.0
352.0
4
127.0
508.0
44%
Wausua
3
19.0
57.0
3
32.0
96.0
68%
Current Midwest Milwaukee Hub
Merged AirTran-Midwest Hub: 2009
February 2007
July 2009
Peak
Seats/
Total
Peak
Seats/
Total
Destination
Depts
Dept
Dly seats
Depts
Dept
Dly seats
% Growth
Akron-Canton
0.0
2
50.0
100.0
NEW
Albuquerque
0.0
1
137.0
137.0
*
NEW
Bloomington
0.0
3
32.0
96.0
NEW
Buffalo
0.0
2
50.0
100.0
NEW
Cancun
0.0
1
137.0
137.0
*
NEW
Charlotte
0.0
3
117.0
351.0
NEW
Detroit
0.0
5
117.0
585.0
NEW
Houston-HOU
0.0
3
117.0
351.0
NEW
Jacksonville, FL
0.0
1
117.0
117.0
NEW
Miami
0.0
1
137.0
137.0
NEW
Moline
0.0
3
32.0
96.0
NEW
Monteal
0.0
3
117.0
351.0
NEW
New Orleans
0.0
1
117.0
117.0
NEW
Raleigh-Durham
0.0
4
50.0
200.0
NEW
Richomond
0.0
3
117.0
351.0
NEW
Rochester
0.0
2
117.0
234.0
NEW
Salt Lake City
0.0
2
137.0
274.0
NEW
San Antonio
0.0
2
117.0
234.0
NEW
San Diego
0.0
3
137.0
411.0
NEW
San Francisco
0.0
3
137.0
411.0
NEW
San Jose
0.0
2
137.0
274.0
NEW
San Juan
0.0
1
137.0
137.0
*
NEW
Sarasota
0.0
1
117.0
117.0
NEW
Seattle
0.0
3
137.0
411.0
NEW
Vancouver
0.0
1
137.0
137.0
*
NEW
Washington-IAD
0.0
3
50.0
150.0
NEW
West Palm Beach
0.0
1
117.0
117.0
*
NEW
Whicita
0.0
2
50.0
100.0
NEW
White Plains
0.0
3
117.0
351.0
NEW
Totals
144.0
60.2
8,673.1
218.0
91.8
20,018.1
131%
Destinations Served
41
70
* Seasonal Service
Regional jets sizes may be increased.