SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
MECKLER ALAN M

(Last) (First) (Middle)
50 WASHINGTON STREET

(Street)
NORWALK CT 06854

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
WEBMEDIABRANDS INC. [ WEBM ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director X 10% Owner
X Officer (give title below) Other (specify below)
Chairman and CEO
3. Date of Earliest Transaction (Month/Day/Year)
12/26/2012
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 12/26/2012 P 5,000 A $1.8 1,538,175 D
Common Stock 401,194 I (1) By Spouse
Common Stock 34,928 I (1) Herman Meckler Family Trust #1
Common Stock 9,871 I (1) Herman Meckler Family Trust #2
Common Stock 65,204 I (1) The Meckler Foundation
Common Stock 49,493 I (1) Alan M. Meckler 2010 Grantor Retained Annuity Trust
Common Stock 142,857 I (1) The Alan M. Meckler 2011 Grantor Retained Annuity Trust
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Employee Stock Option (right to buy) $3.36 (2) 03/04/2014 Common Stock 25,000 25,000 D
Employee Stock Option (right to buy) $5.39 (2) 12/09/2014 Common Stock 42,858 42,858 D
Employee Stock Option (right to buy) $5.6 (3) 09/27/2020 Common Stock 42,858 42,858 D
Employee Stock Option (right to buy) $6.44 (4) 09/08/2021 Common Stock 21,429 21,429 D
Employee Stock Option (right to buy) $4.55 (2) 11/14/2021 Common Stock 142,858 142,858 D
Employee Stock Option (right to buy) $3.71 (5) 12/12/2021 Common Stock 21,429 21,429 D
Employee Stock Option (right to buy) $2.29 (6) 12/04/2022 Common Stock 10,000 10,000 D
Explanation of Responses:
1. Mr. Meckler indirectly owns 703,547 shares: 49,493 are held in the Alan M. Meckler 2010 Grantor Retained Annuity Trust over which Mr. Meckler exercises investment but not voting control, 142,857 shares are held in The Alan M. Meckler 2011 Grantor Retained Annuity Trust over which Mr. Meckler has investment but not voting control, 37,000 shares donated by Mr. Meckler to the Meckler Foundation, a non-profit charitable foundation founded by Mr. Meckler and for which he acts as a trustee, 28,204 shares purchased by the Meckler Foundation, 401,194 shares purchased by Mr. Meckler's wife and 44,799 shares held in trust for the benefit of Mr. Meckler's mother and over which he exercises investment control.
2. Option are 100% vested.
3. Option vests 33.33% ratably over a three-year period on 09/27/2011, 09/27/2012 and 09/27/2013.
4. Option vests 33.33% ratably over a three-year period on 09/08/2012, 09/08/2013 and 09/08/2014.
5. Option vests 33.33% ratably over a three-year period on 12/12/2012, 12/12/2013 and 12/12/2014.
6. Option vests 33.33% ratably over a three-year period on 12/05/2013, 12/05/2014 and 12/05/2015.
/s/ David P. Creekman, Attorney-in-Fact 12/28/2012
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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