EX-99.1 2 i00100_ex99-1.htm

Common Stock Offering

March 2011

© Sterling Bancorp, March 2011                          


Certain statements contained or incorporated by reference in this presentation, including but not limited to, statements
concerning future results of operations or financial position, borrowing capacity and future liquidity, future investment
results, future credit exposure, future loan losses and plans and objectives for future operations, economic environment and
other statements contained herein regarding matters that are not historical facts, are “forward-looking statements” as
defined in the Securities Exchange Act of 1934. These statements are not historical facts but instead are subject to
numerous assumptions, risks and uncertainties, and represent only our belief regarding future events, many of which, by
their nature, are inherently uncertain and outside our control. Any forward-looking statements the Company may make
speak only as of the date on which such statements are made.  The Company’s actual results and financial position may
differ materially from the anticipated results and financial condition indicated in or implied by these forward-looking
statements, and the Company makes no commitment to update or revise forward-looking statements in order to reflect new
information or subsequent events or changes in expectations.

Factors that could cause the Company’s actual results to differ materially from those in the forward-looking statements
include, but are not limited to, the following: inflation, interest rates, market and monetary fluctuations; geopolitical
developments including acts of war and terrorism and their impact on economic conditions; the effects of, and changes in,
trade, monetary and fiscal policies and laws, including interest rate policies of the Federal Reserve Board; changes,
particularly declines, in general economic conditions and in the local economies in which the Company operates; the
financial condition of the Company’s borrowers; competitive pressures on loan and deposit pricing and demand; changes in
technology and their impact on the marketing of new products and services and the acceptance of these products and
services by new and existing customers; the willingness of customers to substitute competitors’ products and services for
the Company’s products and services; the impact of changes in financial services laws and regulations (including laws
concerning taxes, banking, securities and insurance); changes in accounting principles, policies and guidelines; the risks
and uncertainties described in ITEM 1A.
RISK FACTORS on pages 17–27 of the Company’s Form 10-K for the year
ended December 31, 2010; other risks and uncertainties described from time to time in press releases and other public
filings; and the Company’s performance in managing
the risks involved in any of the foregoing. The foregoing list of
important factors is not exclusive, and the Company will not update any forward-looking statement, whether written or
oral, that may be made from time to time.

Safe Harbor Statement

2


This presentation is for informational purposes only and does not constitute an offer to sell securities. The
Company has filed a preliminary prospectus supplement and a registration statement (including a base prospectus)
with the Securities and Exchange Commission (“SEC”) for the offering to which this communication relates.
Before you invest, you should read the preliminary prospectus supplement and the base prospectus, and other
documents the Company has filed with the SEC for more complete information about the Company and this
offering. You may get these documents for free by visiting EDGAR on the SEC website at www.sec.gov.
Alternatively, copies of the preliminary prospectus supplement and the base prospectus may also be obtained from
the Company or any underwriter participating in the offering  if you request it by calling toll-free
1-866-699-6332.

Rule 433 Legend

3


Offering Terms

Issuer:                                                                         Sterling Bancorp

Symbol:                                                                    NYSE:  STL

Security Offered:                                    Common Shares, par value $1.00 per share

Offering Size:                                               $35 Million (approximately)

Over-allotment Option:               15%

Use of Proceeds:                  The repurchase of the Issuer’s TARP CPP preferred shares,
                                                separately or together with the warrant for Common Shares held by
                                                the U.S. Department of the Treasury, subject to the receipt of
                                                regulatory approval, the financing of possible acquisitions or
                                                the extension of credit to, or the funding of investments in, our
                                                subsidiaries and for general corporate purposes

Book-Running Manager:             Stifel Nicolaus Weisel

Co-Manager:                                                   Keefe, Bruyette & Woods, Inc.

4


Unique New York Metro Community Bank Franchise

Investment Merits                  

Current Market Environment Presents a Unique Opportunity to Deploy Capital Toward both
Organic Growth and Acquisitions at Advantageous Pricing Levels

      

      

Proven Management Team with Extensive NYC Banking Experience

High Quality Deposit Franchise with a Stable Core Deposit Base;

33% Non-Interest Bearing Demand Deposits Exceed Peer Levels

      

Solid Non-Interest Income Generation through Diversified Sources of Fee Income;

35% of Operating Revenue

Disciplined Credit Culture and Rigorous Underwriting Standards Lead to Superb Asset Quality
(NPAs 0.29% of assets)

      

      

Attractively Priced Relative to Historical Multiples of Tangible Book Value

Attractive Dividend Yield of 3.6%

      

      

      

5

Operating data as of December 31, 2010


Sterling At a Glance

Stability:

Founded in 1932 as a Finance and Factoring Company; performance across
over 80 years of business cycles

Sterling National Bank Acquired in 1968, founded in 1929

Strong reputation and brand recognition

Focus:

Built to serve small to midsized businesses and their owners, managers and
employees

Emphasis on low cost core deposit generation

33% non-interest bearing demand deposits

Opportunity:

NY-metro area is a vast market whose small to midsized businesses are
underserved by competing institutions

Loan demand picking up from existing customers and new relationships given
economic recovery in market area

Unique opportunity for growth on both an organic and acquisition basis

Resources:

Total assets of $2.4 billion, strong capital and liquidity, 12 bank offices

6


Focus on deepening customer relationships and winning new business

Continue disciplined underwriting practices while pursuing quality loan
growth

Maintain cost-effective funding base and tight expense control

Preserve strong capital and liquidity position

Selectively consider value-enhancing acquisitions (complementary businesses,
portfolios, whole bank transactions)

Strategic Priorities

7


Offering Objectives

Reinforces strong capital position

Repayment of the Company’s $42.0 million of TARP Preferred and the related warrant,
subject to required regulatory approvals

Enhances earnings to common shareholders

Provides greater strategic flexibility

Increases tangible common equity base to support franchise growth through:

Pursuit of potential attractive M&A opportunities (both whole bank and selective
business opportunities); and

Organic growth as market disruptions and dwindling capital levels have forced
competitors to maintain a defensive posture

Enables Sterling to capitalize on its favorable position and further penetrate the market

Leverage management’s extensive New York City banking experience through several
economic cycles and Sterling’s business development efforts to meaningfully expand the
balance sheet

8


Unique NY-Metro Franchise

9

9


Founded and headquartered in New York city, Sterling has served the Greater
New York market for over 80 years

Region characterized by large concentration of small and middle-market
businesses

Sterling focuses primarily on companies with credit needs up to $15 million

Exceptionally diverse range of industries and market sectors

Sterling customer profile:

Privately Owned, Entrepreneurial Firms; Manufacturers and Distributers; Importers; Wholesalers; Service
Companies; Professional Firms

New York’s role as an international gateway provides global opportunities

Unique NY-Metro Franchise

10


Branch Footprint

Headquarters & Main Office

650 Fifth Avenue, New York, NY 10019

Sterling National Bank Branches

425 Park Ave                  138-21 Queens Blvd
New York, NY 10022
    Briarwood, NY 11435

512 7th Ave                    42 Broadway
New York, NY 10018     New York, NY 10004

98 Cutter Mill Rd            30-30 47th Ave
Great Neck, NY 11021    Long Island City, NY 11101

622 3rd Ave                    89-04 Sutphin Blvd
New York, NY 10017     Jamaica, NY 11435

108-01 Queens Blvd       1 Executive Blvd
Forest Hills, NY 11375  Yonkers, NY 10701

650 5th Ave                    177 Crossways Park Dr
New York, NY 10022     Woodbury, NY 11797


11


Attractive Market Demographics

MEDIAN HOUSEHOLD INCOME

New York

Queens

Nassau

Westchester

State of New York

United States

UNEMPLOYMENT RATE

Source: SNL Financial and BLS; unemployment data is as of December 2010 and is seasonally unadjusted

New York

Queens

Nassau

Westchester

State of New York

United States

12

County

Total

Population

2010

Population

Change

2000-2010

(%)

Projected

Population

Change

2010-2015

(%)

New York

1,643,382

6.91

2.33

Queens

2,306,637

3.47

1.69

Nassau

1,337,619

0.23

0.48

Westchester

956,959

3.63

0.96

Weighted Average Franchise*

6,244,597

5.81

2.04

New York

19,543,731

2.99

0.99

National

311,212,863

10.59

3.85

*Figures are weighted by deposits in each county, except total population which is the summation of each county

$54,442

$58,128

$83,123

$101,176

$57,589

$71,770

9.4%

8.0%

6.9%

6.7%

7.7%

7.0%


Significant Market Share Opportunity

Sterling has a significant opportunity to gain market share given the weakness and capital constraints of certain in-market competitors  

Source: SNL Financial. Deposit data as of June 30, 2010

New York, NY

Queens, NY

2010                              

Rank

Institution (ST)

Number of                              

Branches                              

Total                              

Deposits in                              

Market                              

($000)

Total                              

Market                              

Share                              

(%)

2010                              

Rank

Institution (ST)

Number of                              

Branches                              

Total                              

Deposits in                              

Market                              

($000)

Total                              

Market                              

Share                              

(%)

1

JPMorgan Chase & Co. (NY)

159

234,446,127

49.07

1

JPMorgan Chase & Co. (NY)

91

7,830,369

18.92

2

Bank of New York Mellon Corp. (NY)

5

59,288,402

12.41

2

Citigroup Inc. (NY)

29

6,006,347

14.51

3

Bank of America Corp. (NC)

62

40,578,557

8.49

3

Capital One Financial Corp. (VA)

47

4,926,914

11.90

4

Citigroup Inc. (NY)

76

35,242,112

7.38

4

Astoria Financial Corp. (NY)

17

2,836,591

6.85

5

HSBC Holdings Plc

54

29,030,742

6.08

5

HSBC Holdings Plc

23

2,770,126

6.69

6

Wells Fargo & Co. (CA)

24

9,520,942

1.99

6

New York Community Bancorp (NY)

43

2,584,157

6.24

7

Capital One Financial Corp. (VA)

51

8,703,371

1.82

7

Ridgewood Savings Bank (NY)

11

1,709,650

4.13

8

Toronto-Dominion Bank

37

6,158,308

1.29

8

Toronto-Dominion Bank

21

1,587,442

3.84

9

Signature Bank (NY)

8

4,632,838

0.97

9

Flushing Financial Corp. (NY)

9

1,261,186

3.05

10

Israel Discount Bank Limited

2

3,836,705

0.80

10

Maspeth FS&LA (NY)

5

1,077,465

2.60

25

Sterling Bancorp (NY)

5

1,285,792

0.27

30

Sterling Bancorp (NY)

4

179,717

0.43

Total For Institutions In Market

680

477,747,218

Total For Institutions In Market

437

41,386,740

Nassau, NY

Westchester, NY

2010                              

Rank

Institution (ST)

Number of                              

Branches                              

Total                              

Deposits in                              

Market                              

($000)

Total                              

Market                              

Share                              

(%)

2010                              

Rank

Institution (ST)

Number of                              

Branches                              

Total                              

Deposits in                              

Market                              

($000)

Total                              

Market                              

Share                              

(%)

1

JPMorgan Chase & Co. (NY)

98

10,592,458

19.44

1

JPMorgan Chase & Co. (NY)

99

8,648,144

20.35

2

Citigroup Inc. (NY)

57

8,037,493

14.75

2

NY Private Bank & Trust Corp. (NY)

6

7,623,060

17.94

3

Capital One Financial Corp. (VA)

59

7,353,090

13.49

3

Citigroup Inc. (NY)

24

6,214,847

14.62

4

Astoria Financial Corp. (NY)

28

4,833,131

8.87

4

Wells Fargo & Co. (CA)

35

5,790,444

13.62

5

New York Community Bancorp (NY)

38

4,085,861

7.50

5

HSBC Holdings Plc

25

2,356,139

5.54

6

Bank of America Corp. (NC)

44

3,247,196

5.96

6

Hudson Valley Holding Corp. (NY)

18

1,752,351

4.12

7

Toronto-Dominion Bank

27

3,149,676

5.78

7

Hudson City Bancorp Inc. (NJ)

10

1,433,890

3.37

8

HSBC Holdings Plc

20

2,041,619

3.75

8

Bank of America Corp. (NC)

24

1,391,812

3.27

9

Flushing Financial Corp. (NY)

5

1,800,180

3.30

9

Toronto-Dominion Bank

14

1,135,421

2.67

10

Signature Bank (NY)

5

1,484,988

2.72

10

Capital One Financial Corp. (VA)

11

1,085,776

2.55

23

Sterling Bancorp (NY)

2

159,918

0.29

31

Sterling Bancorp (NY)

1

46,569

0.11

Total For Institutions In Market

498

54,496,160

Total For Institutions In Market

370

42,499,897

Increase in market share since 2009: 3 bps

Increase in market share since 2009: 7 bps

Increase in market share since 2009: 4 bps

Market share remained constant since 2009

13


Market Opportunity

Sterling’s target customer base are small to midsized businesses in the New
York metropolitan area, which the Company views as underserved

Opportunities to provide credit to quality borrowers has increased given the
New York metropolitan market’s recovery from the economic downturn

Evidence of increased loan demand

Merger and consolidation activity has increased customer displacement

The needs of small/midsized businesses require personalized attention,
flexibility and customized loan, cash management and deposit products

14


Business Overview - Full Range of Products that Support Core Growth

Sterling is well known for its focus on business customers and a high-touch,
hands-on approach to customer service

15

Extensive Product Portfolio includes:

Commercial Lending

Asset-Based Finance

Trade Finance/Factoring /
Accounts Receivable Management

Payroll Finance & Processing

Depository & Cash Management

Residential Mortgages

Mortgage Warehouse Financing

Equipment Financing


Financial Highlights

16


Recent Highlights – 4Q 2010

17

Total Deposits

TCE / Assets*

Highest quarterly profit in the past 2 years

        -  Earnings stream becoming increasingly
       diversified with particular growth in fee
          
           related products

       -  NIM of 3.98% in the 4Q

       -  Lower quarterly provision of $3.0 million           
           (greater than net charge-offs of $2.9 million)
           as credit quality continued to improve

Net Income to Common

$3.5 million

EPS

$0.13

Loan Loss Reserves

$18.2 million

Nonperforming Assets

0.29% of assets

At 12/31 - 6.81%
Pro Forma – 8.39%

$1.75 billion

Continued growth and superior levels of non-interest bearing demand deposits, at 33% of total deposits. Overall cost of deposits of only 0.51% in 4Q

Demand Deposits

$570.3 million

Savings, NOW & MM

$562.2 million

Represents 1.39% of loans and 274.5% coverage of nonaccrual loans

Continued positive credit trends following the 3Q
accelerated resolution of equipment financing
receivables

Ample capital for opportunistic deployment in areas that have the potential to drive long-term sustainable growth and shareholder value

* See appendix for non-GAAP reconciliation of TCE / Assets ratio

(1) Pro forma information based on a $40.2 million offering ($35.0 million offering plus 15% overallotment) and the repayment of outstanding TARP preferred

(1)


5%

6%

19%

16%

54%

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

2008

2009

2010

Other

Net Interest Income

Non-Interest Income

71%

66%

4%

29%

30%

34%

63%

3%

High Quality Business Lines, Diverse Revenue Streams

2008-2010 Revenue Comparison

($ Thousands)

Full Year 2010

* Other income includes securities gains and losses

18

Accounts
Receivable
Management /
Factoring
Commissions

Noninterest
Income
$43.7 Million

$117,983

$130,775

$129,240

$34,984

$38,589

$43,705


Total Loans

$1,105.4

$1,176.6

$1,208.0

$1,229.3

$1,346.3

Loan Portfolio Growth

($ Million)

Residential mortgages include both loans held for sale and loans held in portfolio

Recovering economy coupled with Sterling’s “high touch” customer
service has increased opportunities for quality lending relationships.

19

Equipment financing
balance down 31%
since 2006 as part of a
planned shift toward
core commercial
lending products.

501.9

518.3

531.5

585.9

731.1

207.8

249.7

255.7

195.1

144.2

79.7

80.0

89.1

139.9

161.8

153.4

153.2

165.5

158.6

159.7

93.2

99.1

96.9

92.6

97.0

$0

$250

$500

$750

$1,000

$1,250

2006

2007

2008

2009

2010

Commercial and Industrial

Equipment Financing

Factored Receivables

Residential Mortgages

Commercial Mortgages

Construction & Land Development

Other


At December 31, 2010
(% of total loans, $ in millions)

75.1%

3.2%

11.1%

Loan Composition

Average yield on loans: 5.98%

20

Loans to small & medium-sized
businesses.  69% of loans are to
borrowers in NY metro area.

Range in size from $250,000 to $15
million.

No industry concentration that
exceeds 10% of gross loans.

Often collateralized by accounts
receivable, inventory, marketable
securities, equipment and other assets.

Full payout leases with terms
ranging from 24 to 60 months.

Loans written on recourse basis.

Outstanding balance down 26%
year over year due to planned
reduction of portfolio.

Provide accounts receivable
management services.

Clients primarily engaged in the
apparel and textile industries.

Residential loans represent approximately
12% of total loans and are primarily secured
by mortgages on real property located in New
York, New Jersey, Connecticut, Virginia and
North Carolina.

Commercial real estate, including
Construction, represents approximately
9% of the portfolio and are primarily
secured by properties located in the NY
metro area

Residential

Mortgage

12%

Other

2%

Construction

2%

Commercial

Mortgage

7%

Equipment

Financing

Receivables

11%

Commercial and

Industrial

54%

Factored

Receivables

12%


Low Risk Investment Portfolio

21

High level of short term securities currently being maintained in order to
retain flexibility to respond to loan demand

At December 31, 2010 approximately 55% of the portfolio was
comprised of US government and GSE obligations

Municipal bond portfolio characteristics:

G.O.’s are 100% of total

All A-rated or better at purchase and
a purchase limitation of $2 million per issuer

24%

30%

20%

24%

1%

1%

Agency Mortgage-backed Securities

Agency Notes

Municipal Securities

Corporate Debt Securities

Trust Preferred

Other


Attractive Deposit Base

22


Stable, Cost-Effective Funding

Demand deposits are traditionally a high percentage of total
deposits ($570.3mm at 12/31/10, 4% growth over year-end
2009)

Demand deposit accounts required as part of substantially all
lending relationships

Aggressive cross-selling strategy – significant percentage of
deposits generated by lending units

Cost-effective funding contributed to a 4.25% NIM (tax-
equivalent basis) for 2010

23


Low Cost Deposit Mix

Deposits by Type

($ Million)

Deposit
Detail

$1,581

$1,358

$1,493

$1,481

December 31, 2010

Average cost of deposits: 0.59%

$1,748

24

Weighted Average Cost of Deposits

2.62%

2.11%

1.54%

0.86%

0.59%

528.0

524.2

329.0

442.3

615.3

447.6

467.4

564.2

592.0

562.2

505.9

501.0

464.6

546.3

570.3

$0

$250

$500

$750

$1,000

$1,250

$1,500

$1,750

$2,000

2006

2007

2008

2009

2010

Non-Interest Bearing Demand

Savings, NOW & Money Mkt

Time Deposits

Non-Interest Bearing

Demand

33%

Savings, NOW &

Money Mkt

32%

Time

Deposits

35%


Net Interest Margin

Stable funding base consisting of primarily core deposits has historically resulted in an above average net interest margin.

As a result of actions taken during 2010, Sterling’s balance sheet is well-positioned for a rising interest rate environment.   

5.00%

4.00%

3.00%

2007Y     2008Y     2009Q1    2009Q2    2009Q3   2009Q4    2010Q1   2010Q2    2010Q3    2010Q4   

STL               STL Per Average 

2.00%

STL Peers include: VLY, SBNY, FFIC, DCOM, PBNY, LBAI, HUVL, SUBK, FLIC, STBC & CNBC

Source:  SNL Financial, operating data as of 12/31/10 or most recent available quarter

Average Spread Since 2007 + 80 bps

25


Track Record of Profitability & Growth

26


Sterling has a longstanding history of producing returns for shareholders, despite
earnings having come under pressure in recent years

Core franchise has retained the capacity for significant internal capital generation

Longstanding History of Profitability

Return on Average Assets

27

* See appendix for non-GAAP reconciliation of 2010 Core Return on Average Assets

0.31%

0.58%

0.70%

1.42%

1.42%

1.53%

1.50%

1.45%

1.36%

1.30%

1.14%

0.82%

0.77%

0.45%

0.00%

0.25%

0.50%

0.75%

1.00%

1.25%

1.50%

1.75%

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2010

Core*

4Q

2010


Earnings Trends

Despite the loss in Q3 2010 due to the Company’s accelerated charge-
offs, the Company exhibited positive trending profits

Core earnings capacity intact, substantially exceeding credit costs

2010 Net Income(1) by Quarter

($ Thousands)

(1) Net income displayed is net income available to common shareholders

(2) Prior to 2010 the five year average annual loan loss provision was approximately $10.4 million which, on average, represented 114% of net charge-offs

* Represents non-GAAP statistic

** See appendix for non-GAAP reconciliation of Pretax Pre-provision Earnings

Full Year 2010

($ Thousands)

28

Core
Earnings
(Ex. $8.5
million
equipment
financing
provision)

$2,622*

$3,500

($3,328)

$2,338

$1,927

($4,000)

($3,500)

($3,000)

($2,500)

($2,000)

($1,500)

($1,000)

($500)

$0

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

$4,000

1Q 2010

2Q 2010

3Q 2010

4Q 2010

$28,500

$37,684

$91,556

$129,240

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

Total

Revenue

Non-Interest

Expense

Pretax Pre-

provision

earnings**

Loan Loss

Provision(2)


Fourth Quarter Overview

Net interest income

Noninterest income

Noninterest expenses

Provision for loan losses

Provision for income taxes

Net income

Dividends on preferred shares & accretion

Net Income avail. to common shareholders

12/31/10

$20,299

12,112

24,328

3,000

928

4,155

655

$3,500

Quarter Ended

(dollars in thousands)

12/31/09

$21,975

10,813

21,173

7,950

1,028

2,637

648

$1,989

29


Proven, Capable Management Team

30


Continuity and experience

Top executives have been with Sterling for decades

Business unit leaders average 20+ years of experience

Hands-on approach

Senior management meets daily

Our culture encourages and values personal service

Aligned with shareholders’ interests

Directors and executive officers own approximately 6.10% of STL common
shares

Proven, Capable Management Team

31


Key Statistics Relative To Peers

Sterling vs. Peers

National Peers comprised of Public Banks in U.S. with assets between $1 billion and $5 billion

STL Peers include: VLY, SBNY, FFIC, DCOM, PBNY, LBAI, HUVL, SUBK, FLIC, STBC & CNBC

Source:  SNL Financial, operating data as of 12/31/10 or most recent available quarter.

Texas Ratio = (Nonaccrual + Renegotiated + 90 day PD + OREO) / (Tangible Equity + Reserves)

NPAs defined as Nonaccruals + OREO

(1)

  Represents loans held in portfolio

(2)

  Excludes securities gains

* See appendix for non-GAAP reconciliation of TCE / Assets ratio

** See appendix for non-GAAP reconciliation of PTPP ROAA

32

Sterling

National

New York MSA

Bancorp

Peer Average

Peer Average

Balance Sheet

Total Assets ($MM)

2,360

$      

2,206

$         

4,438

$            

Tier 1 Capital Ratio

13.6%

12.1%

13.0%

TCE / Assets

6.81%

*

6.78%

8.06%

NPAs/Assets

0.29%

3.28%

1.25%

Reserves/Nonaccruals

275%

114%

109%

Texas Ratio

7.8%

69.1%

17.8%

Loans

(1)

/Deposits

75.2%

85.9%

87.9%

Non-interest Bearing Deposits/ Deposits

32.6%

16.5%

18.5%

LTM Performance

NIM

4.25%

3.64%

3.86%

Cost of Deposits

0.59%

1.39%

0.86%

Non-Interest Income

(2)

/Operating Revenue

34.9%

22.2%

11.0%

PTPP ROAA

1.68%

**

1.25%

1.73%


Market Statistics

Sterling vs. Peers

* Denotes non-GAAP metric

** Earnings estimate based solely on mean consensus estimates as provided by Thomson Financial

*** Most recent quarter dividend figures annualized

National Peers comprised of Public Banks in U.S. with assets between $1 billion and $5 billion

STL Peers include: VLY, SBNY, FFIC, DCOM, PBNY, LBAI, HUVL, SUBK, FLIC, STBC & CNBC

Source:  SNL Financial, operating data as of 12/31/10 or most recent available quarter, market data as of 2/28/11

33

Sterling

National

New York MSA

Bancorp

Peer Average

Peer Average

Price

as of 2/28/11

10.04

$      

N/A

N/A

Market Cap ($MM)

269

$         

206

$            

643

$                  

Price/Tangible Book Value

*

169%

121%

161%

Price/ Consensus 2011 EPS Est.

**

16.7x

17.5x

14.3x

Dividend Yield

***

3.59%

1.44%

2.69%

Payout as % of Consensus 2011 EPS Est.

**

60.0%

23.8%

40.4%


Stock Price Performance

Source:  SNL Financial, market data as of 2/28/11

34

Since January 1, 2010

$

7

.

00

$

7

.

50

$

8

.

00

$

8

.

50

$

9

.

00

$

9

.

50

$

10

.

00

$

10

.

50

$

11

.

00

$

11

.

50

500

1

,

000

1

,

500

2

,

000

2

,

500

3

,

000

3

,

500

4

,

000

2

/

28

/

11

12

/

30

/

10

11

/

2

/

10

9

/

7

/

10

7

/

12

/

10

5

/

13

/

10

3

/

17

/

10

1

/

19

/

10

Price ($)

Volume (shares

000

's)

Vol

Price


Strong Asset Quality & Capital Base

35


Q4 2010

$3.00 million

$2.92 million

$6.64 million

$182 thousand

0.49%

0.29%

1.39%

275%

Asset Quality Overview

Provision for Loan Losses

Net charge-offs

Nonaccrual loans

Other real estate owned

Nonaccrual loans/loans

Nonperforming assets/assets

Allowance for loan losses/loans

Reserves/nonaccrual loans

Q2 2010

$5.50 million

$4.95 million

$18.69 million

$761 thousand

1.46%

0.85%

1.66%

110%

Q3 2010

$14.00 million

$15.86 million

$6.27 million

$744 thousand

0.47%

0.30%

1.40%

290%

Prior 5 Year Annual Average

$10.36 million

$9.95 million

$8.35 million

$1.54 million

0.71%

0.48%

1.46%

247%

36

In light of recent economic developments, in 3Q 2010 the Company decided to
implement an accelerated resolution of certain categories of nonaccrual loans,
including charging off $11.4 million of equipment financing receivables. As a
result, asset quality has improved significantly.


Non-Performing Asset Trends

Quality of loan portfolio has continued to compare favorably to peers in the
current economic environment primarily as a result of rigorous underwriting
standards coupled with a regular evaluation of the creditworthiness of each
borrower

Senior management actively involved in monitoring credit risk

During Q3 2010, the Company accelerated the charge-off of a significant portion
of its nonaccruals, the majority of which were related to the equipment financing
portfolio. This action, in addition to intensified collection activities, has resulted in
a significant decline in non-performing assets

($ Thousands)

0.83%

NPAs / Assets (%)

0.85%

0.30%

0.29%

Nonaccrual Loan Composition

Nonaccrual
Detail

$0.9 million

16 leases

$3.1 million

2 loans

$1.0 million  
6 loans

37

$1.6 million  
12 loans

Commercial

Mortgage

47%

Equipment Financing

14%

Commercial &

Industrial

15%

Residential

Mortgages

24%

17,239

18,688

6,270

6,644

874

761

744

182

$0

$5,000

$10,000

$15,000

$20,000

$25,000

1Q 2010

2Q 2010

3Q 2010

4Q 2010

Nonaccrual Loans

Other Real Estate Owned


Strong Coverage of Non-Performing Assets

38

While Sterling has historically operated with reserve coverage in excess of its
nonaccruals, as of year end 2010 its coverage of nonaccrual loans was 2.75x

96%

111%

116%

110%

275%

290%

88%

106%

0%

50%

100%

150%

200%

250%

300%

1Q 2009

2Q 2009

3Q 2009

4Q 2009

1Q 2010

2Q 2010

3Q 2010

4Q 2010

Allowance for Loan Losses / Nonaccrual Loans


Net-Charge-off History

39

Historically, Sterling has incurred low levels of net charge-offs.  In Q3 2010,
Sterling accelerated the resolution of certain categories of nonaccrual loans and
recognized charge-offs of $11.4 million in the equipment financing portfolio

($ in Thousands)

$4,997

$5,654

$5,965

$7,048

$5,870

$4,951

$15,861

$2,915

$0

$2,000

$4,000

$6,000

$8,000

$10,000

$12,000

$14,000

$16,000

$18,000

1Q 2009

2Q 2009

3Q 2009

4Q 2009

1Q 2010

2Q 2010

3Q 2010

4Q 2010

Equipment Financing

C&I

Factored Receivables

Other


Sterling

13.61%

14.68%

10.15%

6.81%*

Strong Capital Base

Tier 1 Risk-Based

Total Risk Based

Leverage

TCE / Assets

Well-Capitalized
Requirement

6.00%

10.00%

5.00%

40

Pro Forma

Offering
& TARP

Repayment

13.11%

14.18%

9.79%

8.19%

(As of December 31, 2010)

In addition, repayment of TARP would result in the elimination of $2.6   
million of preferred dividend payments which would further enhance the
Company’s internal capital generation

* See appendix for non-GAAP reconciliation of TCE / Assets ratio

Pro Forma

Offering (with
Overallotment)
& TARP

Repayment

13.39%

14.46%

9.99%

8.39%


Continued growth in earnings
with a persistent diversity of
revenue leading to continued
shareholder value creation

Sterling is Very Well Positioned

41

2010

2011 +

Strengthened
capital position

Redemption of TARP

Balance sheet
expansion through
building new loan and
deposit relationships

Pay down of
higher cost
borrowings with
low cost deposit
funding

Higher & more
diversified
sources of non-
interest income

Ample liquidity
with loans held in
portfolio to
deposits at 75%

Increasingly asset
sensitive balance
sheet

Significantly
improved
credit quality

A firm foundation is in place for continued future growth and profitability.  

Actions taken in 2010 pave the way for a positive 2011 outlook

Improving NIM as cash
flows from securities are
redeployed into loans

Focus on pursuing
quality growth
opportunities


The Sterling Opportunity

Focused on Shareholder Returns

1.

Management team with extensive in-market experience

2.

Attractive near-term growth opportunities for deployment of capital

3.

Core funded franchise

4.

Significant franchise value

5.

Attractive valuation relative to historical tangible book value
multiple, forward EPS and dividend yield

42


43

Appendix

This presentation contains certain financial information determined by methods other than
U.S. GAAP. Management believes that these non-GAAP financial measures provide
useful supplemental information. Non-GAAP financial measures are not standardized,
and, therefore, it may not be possible to compare these financial measures with other
companies’ non-GAAP financial measures that may have the same or similar names.

Reconciliation tables relating to the non-GAAP financial measures used in this
presentation are displayed on the following page.


(Dollars in thousands)

(Dollars in thousands)

Reconciliation of Tangible Common Equity Ratio (TCE / Assets)

Reconciliation of Pretax Pre-provision Earnings

Tangible Common Equity as of December 31, 2010

Net Income for the 12 Months Ended December 31, 2010

$7,026

Total shareholders’ equity

$222,742

Add:

Subtract:

Provision for income taxes

2,158

Preferred Equity

(40,602)

Provision for loan losses

28,500

Goodwill and other intangible assets

(23,039)

Pretax Pre-provision Earnings

$37,684

Total Tangible Common Equity

$159,101

Tangible Assets as of December 31, 2010

Average Assets for the 12 Months Ended December 31, 2010

$2,244,569

Total Assets

$2,360,457

PTPP ROAA

1.68%

Subtract:

Goodwill and other intangible assets

(23,039)

Total Tangible Assets

$2,337,418

TCE / Assets (non-GAAP)

6.81%

Shareholders’ Equity / Assets (GAAP)

9.44%

(Dollars in thousands)

Reconciliation of Core Return on Average Assets (ROAA)

Net Income for the 12 Months Ended December 31, 2010

$7,026

Add:

Addition provision for loan losses in 3Q 2010

8,500

Subtract:

Tax effect

(2,550)

Non-GAAP Net Income

$12,976

Average Assets for the 12 Months Ended December 31, 2010

$2,244,569

Core Return on Average Assets (non-GAAP)

0.58%

Return on Average Assets (GAAP)

0.31%

(

1

)

44

Non-GAAP Financial Measures


Common Stock Offering

March 2011

STERLING BANCORP
STERLING NATIONAL BANK