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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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 klw5nN2i3g2TbXtP3dSQPA==

<SEC-DOCUMENT>0001209191-10-024370.txt : 20100429
<SEC-HEADER>0001209191-10-024370.hdr.sgml : 20100429
<ACCEPTANCE-DATETIME>20100429184637
ACCESSION NUMBER:		0001209191-10-024370
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20100428
FILED AS OF DATE:		20100429
DATE AS OF CHANGE:		20100429

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			APOLLO GROUP INC
		CENTRAL INDEX KEY:			0000929887
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-EDUCATIONAL SERVICES [8200]
		IRS NUMBER:				860419443
		STATE OF INCORPORATION:			AZ
		FISCAL YEAR END:			0831

	BUSINESS ADDRESS:	
		STREET 1:		4615 EAST ELWOOD ST
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85040
		BUSINESS PHONE:		6029665394

	MAIL ADDRESS:	
		STREET 1:		4615 E ELWOOD STREET
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85040

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			De Concini Dino J
		CENTRAL INDEX KEY:			0001244237

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-25232
		FILM NUMBER:		10783312

	MAIL ADDRESS:	
		STREET 1:		4025 S RIVERPOINT PKWY
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85040

	FORMER NAME:	
		FORMER CONFORMED NAME:	DECONINI DINO J
		DATE OF NAME CHANGE:	20030619
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>c99883_4x0.xml
<DESCRIPTION>MAIN DOCUMENT DESCRIPTION
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2010-04-28</periodOfReport>

    <issuer>
        <issuerCik>0000929887</issuerCik>
        <issuerName>APOLLO GROUP INC</issuerName>
        <issuerTradingSymbol>APOL</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001244237</rptOwnerCik>
            <rptOwnerName>De Concini Dino J</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>4025 S. RIVERPOINT PKWY</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>PHOENIX</rptOwnerCity>
            <rptOwnerState>AZ</rptOwnerState>
            <rptOwnerZipCode>85040</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Class A Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2010-04-28</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>2015</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>61.7616</value>
                    <footnoteId id="F1"/>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>7227</value>
                    <footnoteId id="F2"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <derivativeTable></derivativeTable>

    <footnotes>
        <footnote id="F1">Represents the weighted average sale price per share. The actual sale prices ranged from a low of $61.76 to a high of $61.7625. The Reporting Person will provide upon request by the Securities and Exchange Commission, the Issuer or any security holder of the Issuer full information regarding the number of shares sold at each separate price.</footnote>
        <footnote id="F2">Includes 2,062 shares of the Issuer's Class A common stock subject to an award of Restricted Stock Units (RSUs) that will vest on August 31, 2010 and that will be issued when those units vest upon the Reporting Person's continuation in Board service with the Issuer through August 31, 2010. All of the RSUs are subject to accelerated vesting upon certain changes in ownership or control of the Issuer.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>Brian L. Swartz for Dino J De Concini</signatureName>
        <signatureDate>2010-04-29</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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