6-K

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 6-K
Report of Foreign Private Issuer

Pursuant to Rule 13a-16 or 15d-16
under the Securities Exchange Act of 1934

For the month of January 2017

Commission File Number: 001-13138

Pointer Telocation Ltd.
(Translation of registrant's name into English)

14 Hamelacha Street, Rosh Ha'ayin, Israel 4809133
(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F x Form 40-F o

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ____

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ____

Indicate by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yes o No x

If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): 82- ________

Pointer Telocation Ltd.

On January 17, 2017, Pointer Telocation Ltd. issued a press release announcing that it has won a large scale driver behavior project in the United States.

A copy of this press release is annexed hereto as Exhibit 1 and is incorporated herein by reference.

Exhibit

Exhibit 1 Press Release – Pointer Telocation Announces Large Scale Driver Behavior Project in the United States.

Signatures

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

POINTER TELOCATION LTD.

Date: January 17, 2017

By: /s/ Yossi Ben Shalom
——————————————
Yossi Ben Shalom
Chairman of the Board of Directors

EX-99.1

Exhibit 1

 

For Immediate Release

Pointer Telocation Announces Large Scale Driver Behavior Project

in the United States for a Fleet Covering 4,000 Cars

Goal is to reduce accidents and improve driving for taxi and for-hire vehicles

Rosh HaAyin, Israel, January 17, 2017. Pointer Telocation Ltd. (Nasdaq: PNTR & TASE: PNTR) – a leading developer and operator of Fleet and Mobile Resource Management (MRM) solutions, announced today that it has won a 5 year driver behavior project with an applicant of the American Transit Insurance Company (ATIC), the leading commercial insurance provider for for-hire vehicles in New York City.

The solution will include four thousand Black Car and Car Service vehicles, servicing customers using popular app based Transportation Network Companies (TNCs) such as Uber and Lyft. Installation is expected to be completed by February 2017.

The system integrates technology from Mobileye (NASDAQ: MBLY), a provider of vision-based advanced driver assistance systems (ADAS) with Pointer’s Cellocater hardware and software technologies, which will add intelligent fleet management abilities and driver behavior analysis.

David Mahlab, Chief Executive Officer of Pointer, “We believe that the combination of Mobileye’s advanced warning for collision prevention with our Cellocator driver behavior analysis, will be a highly effective tool in improving driver behavior and preventing accidents.”

Added Mr. Mahlab, “This is our first significant penetration into the US market using our SAAS (software as a service) model, which allows us to expand sales beyond our home-base territories of the combined hardware and software platforms. We see significant potential from this project and we believe that in the future this type of solution will become standard in every commercial vehicle in the United States.”

About Pointer Telocation

Pointer Telocation is a leading provider of technology and services to the automotive and insurance industries, offering a set of services including Fleet Management, Mobile Asset Management, Stolen Vehicle Recovery, Vehicle Diagnosis and a comprehensive solution in the field of Internet of Things. Pointer has a growing list of customers and products installed in 50 countries. Cellocator, a Pointer Products Division, is a leading AVL (Automatic Vehicle Location) solutions provider for stolen vehicle retrieval, fleet management, car & driver safety, public safety, vehicle security and more.

Contact:

Zvi Fried, V.P. and Chief Financial Officer Gavriel Frohwein/Ehud Helft, GK Investor Relations

Tel.: +972-3-572 3111 Tel: +1 646 688 3559

E-mail: zvif@pointer.com E-mail: pointer@gkir.com

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