0001140361-11-031685.txt : 20110607 0001140361-11-031685.hdr.sgml : 20110607 20110607143101 ACCESSION NUMBER: 0001140361-11-031685 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20110524 FILED AS OF DATE: 20110607 DATE AS OF CHANGE: 20110607 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: DENO DAVID CENTRAL INDEX KEY: 0001211694 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 000-32233 FILM NUMBER: 11898191 MAIL ADDRESS: STREET 1: 1441 GARDINER LANE CITY: LOUISVILLE STATE: KY ZIP: 40213 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: PEETS COFFEE & TEA INC CENTRAL INDEX KEY: 0000917968 STANDARD INDUSTRIAL CLASSIFICATION: MISCELLANEOUS FOOD PREPARATIONS & KINDRED PRODUCTS [2090] IRS NUMBER: 910863396 STATE OF INCORPORATION: WA BUSINESS ADDRESS: STREET 1: PO BOX 12509 CITY: BERKELEY STATE: CA ZIP: 94712 BUSINESS PHONE: 5105942100 MAIL ADDRESS: STREET 1: PO BOX 12509 CITY: BERKELEY STATE: CA ZIP: 94712 4 1 doc1.xml FORM 4 X0303 4 2011-05-24 0 0000917968 PEETS COFFEE & TEA INC PEET 0001211694 DENO DAVID PEET'S COFFEE & TEA, INC. 1400 PARK AVENUE EMERYVILLE CA 94608 1 0 0 0 Common Stock 2011-05-24 4 G 0 5159 0 D 1741 D Common Stock 2011-06-03 4 M 0 2500 25.40 A 4241 D Common Stock 2011-06-03 4 S 0 2500 50.41 D 1741 D Common Stock 2011-06-03 4 M 0 5625 25.40 A 7366 D Common Stock 2011-06-03 4 S 0 5625 50.41 D 1741 D Stock Option (Right to Buy) 25.40 2011-06-03 4 M 0 2500 A 2016-08-22 Common Stock 2500 0 D Stock Option (Right to Buy) 25.40 2011-06-03 4 M 0 5625 A 2016-08-22 Common Stock 5625 5375 D The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan. Represents weighted average sales price. The shares were sold at prices ranging from $50.22 to $50.62. The Reporting Person will provide upon request, to the SEC, the Issuer or security holder of the Issuer, full information regarding the number of shares sold at each separate price. Inapplicable. Fully vested. David Deno by /s/ Robin Riske, Attorney-in-Fact 2011-06-06