SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                ________________

                                  SCHEDULE 13G
                                 (Rule 13d-102)
                                ________________

      INFORMATION TO BE INCLUDED IN STATEMENTS PURSUANT TO RULES 13d-1(b), (c)
              AND (d) AND AMENDMENTS THERETO FILED PURSUANT TO 13d-2
                 UNDER THE SECURITIES EXCHANGE ACT OF 1934
                            (Amendment No. _____________)*


                               DM Management Company
                                 (Name of Issuer)

                         Common Stock, $0.001 par value
                         (Title of Class of Securities)

                                     233233105
                                  (CUSIP Number)

                                   April 2, 1998
               (Date of Event Which Requires Filing of this Statement)


     Check the appropriate box to designate the rule pursuant to which this 
Schedule is filed:
     [ ]  Rule 13d-1(b)
     [X]  Rule 13d-1(c)
     [ ]  Rule 13d-1(d)

___________

     *  The remainder of this cover page shall be filled out for a reporting 
person's initial filing on this form with respect to the subject class of 
securities, and for any subsequent amendment containing information which 
would alter the disclosures provided in a prior cover page.


     The information required in the remainder of this cover page shall not be 
deemed to be "filed" for the purpose of Section 18 of the Securities Exchange 
Act of 1934 ("Act") or otherwise subject to the liabilities of that section of 
the Act but shall be subject to all other provisions of the Act (however, see 
the Notes).










Schedule 13G                                                       PAGE 4 OF 
13

CUSIP No. 233233105
_____________________________________________________________________________
     (1)  NAME OF REPORTING PERSON 
          S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON 
               Vinik Asset Management, L.P.
_____________________________________________________________________________
     (2)  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
                                                                    (a)  [ ] 
                                                                    (b)  [x] 
_____________________________________________________________________________
     (3)  SEC USE ONLY 

_____________________________________________________________________________
     (4)  CITIZENSHIP OR PLACE OF ORGANIZATION 
               Delaware
_____________________________________________________________________________

NUMBER OF      (5)  SOLE VOTING POWER 
                    0
SHARES         ______________________________________________________________

BENEFICIALLY   (6)  SHARED VOTING POWER
                    281,900
OWNED BY       ______________________________________________________________

EACH           (7)  SOLE DISPOSITIVE POWER 
                    0
REPORTING      ______________________________________________________________

PERSON WITH    (8)  SHARED DISPOSITIVE POWER 
                    281,900
_____________________________________________________________________________
     (9)  AGGREGATE AMOUNT BENEFICIALLY OWNED
          BY EACH REPORTING PERSON 
               281,900
_____________________________________________________________________________
    (10)  CHECK BOX IF THE AGGREGATE AMOUNT 
          IN ROW (9) EXCLUDES CERTAIN SHARES                             [ ] 
_____________________________________________________________________________
    (11)  PERCENT OF CLASS REPRESENTED 
          BY AMOUNT IN ROW (9)           
               4.5%
_____________________________________________________________________________
    (12)  TYPE OF REPORTING PERSON
               OO
_____________________________________________________________________________




Schedule 13G                                                     PAGE 5 OF 13

CUSIP No. 233233105
_____________________________________________________________________________
     (1)  NAME OF REPORTING PERSON 
          S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON 
               Jeffrey N. Vinik
_____________________________________________________________________________
     (2)  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP    
                                                                    (a)  [ ] 
                                                                    (b)  [x] 
_____________________________________________________________________________
     (3)  SEC USE ONLY 

_____________________________________________________________________________
     (4)  CITIZENSHIP OR PLACE OF ORGANIZATION 
          United States
_____________________________________________________________________________

NUMBER OF      (5)  SOLE VOTING POWER 
                    0
SHARES         ______________________________________________________________

BENEFICIALLY   (6)  SHARED VOTING POWER
                         506,700
OWNED BY       ______________________________________________________________

EACH           (7)  SOLE DISPOSITIVE POWER 
                    0
REPORTING      ______________________________________________________________

PERSON WITH    (8)  SHARED DISPOSITIVE POWER 
                         506,700
_____________________________________________________________________________
     (9)  AGGREGATE AMOUNT BENEFICIALLY OWNED
          BY EACH REPORTING PERSON 
               506,700
_____________________________________________________________________________
    (10)  CHECK BOX IF THE AGGREGATE AMOUNT 
          IN ROW (9) EXCLUDES CERTAIN SHARES                             [ ] 
_____________________________________________________________________________
    (11)  PERCENT OF CLASS REPRESENTED 
          BY AMOUNT IN ROW (9)           
               8.1%
_____________________________________________________________________________
    (12)  TYPE OF REPORTING PERSON   
               IN
_____________________________________________________________________________




Schedule 13G                                                     PAGE 11 OF 13

                Vinik Overseas Fund, Ltd. ("Vinik Overseas") is a party to an
                investment management agreement with VAM LP pursuant to which
                VAM LP has investment authority with respect to securities 
                held in such account.  Such authority includes the power to 
                dispose of and the power to vote securities held in such 
                account.
                Such power may be exercised by VAM LP's general partner, VAM
                LLC.  Neither VAM LP nor VAM LLC owns directly any shares of
                Common Stock.  By reason of the provisions of Rule 13d-3 of 
                the Act, VAM LP and VAM LLC may each be deemed to own 
                beneficially shares held by Vinik Overseas.

     C.  Jeffrey N. Vinik, Michael S. Gordon and Mark D. Hostetter
        (a)  Amount beneficially owned: 506,700
        (b)  Percent of class: 8.1%
        (c)  Number of shares as to which such person has:
                (i)    sole power to vote or to direct the vote
                         0
                (ii)   shared power to vote or to direct the vote
                         506,700
                (iii)  sole power to dispose or to direct the disposition of
                         0
                (iv)   shared power to dispose or to direct the disposition of
                         506,700
                 Mr. Vinik, as the senior managing member of VGH and VAM 
                 LLC, and Messrs. Gordon and Hostetter, as managing members 
                 thereof, have shared power to dispose of and shared power to 
                 vote the Common Stock beneficially owned by VGH and VAM LLC.
                 None of Messrs. Vinik, Gordon and Hostetter directly own any
                 shares of Common Stock.  By reason of the provisions of Rule
                 13d-3 of the Act, each may be deemed to beneficially own the
                 shares beneficially owned by Vinik Partners and by Vinik
                 Overseas.

ITEM 5.   OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS.
          Not applicable.

ITEM 6.   OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON.
          To the knowledge of the Reporting Persons, no other person has the 
right to receive or the power to direct the receipt of dividends from, or the 
proceeds from the sale of, a number of such Common Stock which represents more 
than five percent of the number of outstanding shares of Common Stock. 

ITEM 7.   IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED
          THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY.
          Not applicable.

ITEM 8.   IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP.
          Not applicable.

ITEM 9.   NOTICE OF DISSOLUTION OF GROUP.
          Not applicable.




Schedule 13G                                                     PAGE 12 OF 13

ITEM 10.  CERTIFICATION.  (if filing pursuant to Rule 13d-1(c))

          By signing below each Reporting Person certify that, to the best of 
its knowledge and belief, the securities referred to above were not acquired 
and are not held for the purpose of or with the effect of changing or 
influencing the control of the issuer of the securities and were not acquired 
and not held in connection with or as a participant in any transaction having 
that purpose or effect.





Schedule 13G                                                     PAGE 13 OF 13

SIGNATURES

      After reasonable inquiry and to the best of our knowledge and belief, 
the undersigned certify that the information set forth in this statement is 
true, complete and correct.

DATED:  April 2, 1998               /s/ Jeffrey N. Vinik,
                                    JEFFREY N. VINIK, individually,
                                    as senior managing member of
                                    VGH Partners, L.L.C., on behalf
                                    of VINIK PARTNERS, L.P., as senior 
managing
                                    member of Vinik Asset Management, L.L.C.,
                                    on behalf of VINIK ASSET MANAGEMENT, L.P.,
                                    as senior managing member of VGH PARTNERS,
                                    L.L.C. and of VINIK ASSET MANAGEMENT, 
L.L.C.

                                    /s/ Michael S. Gordon, individually
                                    MICHAEL S. GORDON

                                    /s/ Mark D. Hostetter, individually
                                    MARK D. HOSTETTER