EX-4.5 8 e17118_ex4-5.htm BOTTLER'S AGREEMENT Exhibit 4.5

Exhibit 4.5

southeast Mexico

(English translation agreed upon by the parties)

BOTTLER’S AGREEMENT

THIS BOTTLER’S AGREEMENT (the “Agreement”) entered into with effect from June 21, 2003, by and between THE COCA-COLA COMPANY, a corporation organized and existing under the laws of the State of Delaware, United States of America, with principal offices at One Coca-Cola Plaza, NW., in the City of Atlanta, State of Georgia, U.S.A. (hereinafter referred to as the “Company”), and COCA-COLA FEMSA S.A. DE CV., a corporation organized and existing under the laws of Mexico, with principal offices at Guillermo Gonzalez Camarena No 600, Colonia Centro de Ciudad Santa Fe, with Postal Code 01210, D.F., Mexico, (hereinafter referred to as the “Bottler”)

WITNESSETH:

WHEREAS,

 A. The Company is engaged in the manufacture and sale of certain concentrates and beverage bases (hereinafter referred to as the “Beverage Bases”) the formulae for which are industrial secrets of the Company, from which non-alcoholic beverage syrups (hereinafter referred to as the “Syrups”) are prepared, and is also engaged in the manufacture and sale of the Syrups, which are used in the preparation of certain non-alcoholic beverages which are more fully described in Appendix I (hereinafter referred to as the “Beverages”) and which are offered for sale in bottles and other containers and in other forms or manners.

 B. The Company is the owner of the trade marks set forth in Appendix II that distinguish the said Beverage Bases, Syrups and Beverages and is also the owner of various trade marks consisting of Distinctive Containers in various sizes in which the Beverages have been marketed for many years and of the trade marks consisting of Dynamic Ribbon devices which are used in the advertising and marketing of certain of the Beverages (all of the said trade marks being collectively or severally referred to hereinafter as the “Trade Marks”).

 C The Company has the exclusive right to prepare, package and sell the Beverages and the exclusive right to manufacture and sell the Beverage Bases and the Syrups in Mexico.

 D. The Company has designated and authorized certain third parties to manufacture the Beverage Bases for sale to duly appointed bottlers (said third parties being hereinafter referred to as “Authorized Suppliers”).

 E. The Bottler has requested a license from the Company to use the Trade Marks

 

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  in connection with the preparation and packaging of the Beverages and in connection with the distribution and sale of the Beverages in and throughout a territory as defined and described in this Agreement.

 F. The Company is willing to grant the requested license to the Bottler under the terms and conditions set forth in this Agreement.

NOW, THEREFORE, the parties hereto agree as follows:

 I. AUTHORIZATION

  1. The Company hereby authorizes the Bottler, and the Bottler undertakes, subject to the terms and conditions contained herein, to prepare and package the Beverages in Authorized Containers, as defined hereinafter, and to distribute and sell the same under the Trade Marks, in and throughout, but only in and throughout, the territory which is defined and described in Appendix III (hereinafter referred to as the `Territory”).

  2. The Company shall, during the term of this Agreement, in its discretion, approve for each of the Beverages the container types, sizes, shapes and other distinguishing characteristics (hereinafter referred to as “Authorized Containers”) which the Bottler is authorized to use under this Agreement for the packaging of each of the Beverages. The list of Authorized Containers in respect of each of the Beverages as of the effective date hereof is set forth in Appendix IV. The Company may, by giving written notice to the Bottler, authorize the Bottler to use additional Authorized Containers in the preparation, packaging, distribution and sale of one or more of the Beverages.

  3. The Schedules, if any, attached hereto identify the nature of the supplemental authorizations which may be granted from time to time to the Bottler pursuant to this Agreement and govern the particular rights and obligations of the parties in respect of the supplemental authorizations.

 II. OBLIGATIONS OF THE COMPANY

  4. The Company or Authorized Suppliers will sell and deliver to the Bottler such quantities of the Beverage Bases as may be ordered by the Bottler from time to time provided that:

  (a) the Bottler will order, and the Company or Authorized Suppliers will sell and deliver to the Bottler, only such quantities of the Beverage Bases as may be necessary and sufficient to implement this Agreement; and

  (b) the Bottler will use the Beverage Bases exclusively for the preparation of the Beverages as prescribed from time to time by the Company, and the Bottler undertakes not to sell the Beverage Bases or the Syrups nor permit the same to fall into the hands of third parties without the prior written consent of the Company.

 

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    The Company shall retain the sole and exclusive right at any time to determine the formulae, composition or ingredients for the Beverages and the Beverage Bases.

  5. The Company, for the term of this Agreement, except as provided in Clause II will refrain from selling or distributing or from authorizing third parties to sell or distribute the Beverages throughout the Territory in Authorized Containers resenting the rights, however, to prepare and package the Beverages in Authorized Containers in the Territory for sale outside the Territory and to prepare, package, distribute and sell or authorize third parties to prepare, package, distribute or sell the Beverages in the Territory in any other manner or form. The Company, in accordance to the territorial principle set forth in Clause I above, shall have the exclusive right to import and export the Beverages to and from Mexico.

 III. OBLIGATIONS OF THE BOTTLER RELATIVE TO MARKETING OF THE BEVERAGES, FINANCIAL CAPACITY AND PLANNING

  6. The Bottler shall have a continuing obligation to develop, stimulate and satisfy fully the demand for each of the Beverages within the Territory. The Bottler therefore covenants and agrees with the Company:

  (a) to prepare, package, distribute and sell such quantities of each of the Beverages as shall in all respects satisfy fully every demand for each of the Beverages within the Territory;

  (b) to make every effort and to employ all proven, practical and approved means to develop and exploit fully the potential of the business of preparing, packaging, marketing and distributing each of the Beverages throughout the Territory by creating, stimulating and expanding continuously the future demand for each of the Beverages and by satisfying fully and in all respects the existing demand therefore;

  (c) to invest all the capital and incur all expenses required for the organization, installation, operation, maintenance, and replacement within the Territory of such manufacturing, warehousing, marketing, distribution, delivery, transportation and other facilities and equipment as shall be necessary to implement this Agreement;

  (d) to sell and distribute the Beverages in Authorized Containers only to retail outlets or final consumers in the Territory; provided, however, that the Bottler shall be authorized to distribute and sell the Beverages in Authorized Containers to wholesale outlets in the Territory who sell only to retail outlets in the Territory. Any other methods of distribution shall be subject to the prior written approval of the Company; and

  (e) to provide competent and well-trained management, and to recruit, train, maintain and direct all personnel required, sufficient in every respect to perform all of the obligations of the Bottler under this Agreement.

 

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  7. The parties agree that, to develop and stimulate demand for each of the Beverages, advertising and other forms of marketing activities are required. The Bottler agrees, therefore, to spend such funds for the advertising and marketing of the Beverages as may be required to maintain and to increase the demand for each of the Beverages in the Territory. The Company may, in its sole discretion, contribute to such advertising and marketing expenditures. The Company may also undertake at its own expense any advertising or promotional activity that the Company deems appropriate to conduct in the Territory, but this shall in no way affect the obligations of the Bottler to spend funds for the advertising and marketing of each of the Beverages so as to stimulate and develop the demand for each of the Beverages in the Territory.

  8. The Bottler shall submit to the Company, for its prior approval, all advertising and all promotions relating to the Trade Marks or the Beverages and shall use, publish, maintain or distribute only such advertising or promotional material relating to the Trade Marks or to the Beverages as the Company shall approve and authorize.

  9. The Bottler shall maintain the consolidated financial capacity reasonably necessary to assure that the Bottler will be capable of performing its obligations under this Agreement. The Bottler shall maintain accurate books, accounts, and records and shall provide to the Company, upon the Company’s request, such financial and accounting information as shall enable the Company to determine the Bottler’s compliance with its obligations under this Agreement.

  10. The Bottler covenants and agrees:

  (a) to deliver to the Company once in each calendar year a program (hereinafter referred to as the “Annual Program”) which shall be acceptable to the Company as to form and substance. The Annual Program shall include but shall not be limited to the marketing, management, financial, promotional and advertising plans of the Bottler showing in detail the activities contemplated for the ensuing twelve-month period or such other period as the Company may prescribe. The Bottler shall prosecute diligently the Annual Program and shall report quarterly or at such other intervals as the Company may request in connection with the implementation of the Annual Program.

  (b) to report on a monthly basis, or at such other intervals as the Company may request, to the Company sales of each of the Beverages in such detail and containing such information as may be requested by the Company.

  11. The Bottler recognizes that the Company has entered into or may enter into agreements similar to this Agreement with other parties outside of the Territory and accepts the limitations such agreements may reasonably impose on the Bottler in the conduct of its business under this Agreement. The Bottler further agrees to conduct its business in such a manner so as to avoid conflicts with such other

 

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    parties and, in the event of disputes nevertheless arising with such other parties, to make every reasonable effort to settle them amicably.

    The Bottler will not oppose without valid reason any additional measures the adoption of which are considered by the Company as necessary and justified in order to protect and improve the sales and distribution system for the Beverages as, for instance, those which might be adopted concerning the supply of large and/or special buyers whose field of activity transcends the boundaries of the Territory, even if such measures should entail a restriction of the Bottler’s rights or obligations within reasonable limits not affecting the substance of this Agreement.

  12. (a) The Bottler, recognizing the important benefit to itself and all the other parties referred to in Clause 11 above of a uniform external appearance of the distribution and other equipment and materials used under this Agreement agrees to accept and apply the standards adopted and issued from time to time by the Company for the design and decoration of trucks and other delivery vehicles, cases, cartons, coolers, vending machines, and other materials and equipment used in the distribution and sale of the Beverages under this Agreement.

  (b) The Bottler further agrees to maintain and to replace such equipment at such intervals as are reasonably necessary and to use such equipment to distribute or sell only the Beverages and the beverage products listed in Appendix V; provided that the use of such equipment with the beverage products listed in Appendix V does not affect the ability of the Bottler to perform under the Agreement.

  13. (a) The Bottler shall not, without the prior written consent of the Company, prepare, sell or distribute or cause the sale or distribution in any manner whatsoever of any of the Beverages outside the Territory.

  (b) In the event any of the Beverages prepared, packaged, distributed or sold by the Bottler are found in the territory of another authorized bottler of the products of the company (hereinafter referred to as the “Injured Bottler”) then in addition to all other remedies available to the Company:

  (1) the Company may in its sole discretion cancel forthwith the authorization for the Authorized Container(s) of the type which were found in the Injured Bottler’s territory;

  (2) the Company may charge the Bottler an amount of compensation for the Beverages found in the Injured Bottler’s territory to include all lost profits, expenses, and other costs incurred by the Company and the Injured Bottler; and

  (3) the Company may purchase any of the Beverages prepared, packaged, distributed or sold by the Bottler which are found in the

 

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    Injured Bottler’s territory, and the Bottler shall, in addition to any other obligation it may have under this Agreement, reimburse the Company for the Company’s cost of purchasing, transporting, and/or destroying such Beverages.

  (c) In the event that Beverages prepared, packaged, distributed or sold by the Bottler are found in the territory of an Injured Bottler, the Bottler shall make available to representatives of the Company all sales agreements and other records relating to such Beverages and assist the Company in all investigations relating to the sale and distribution of such Beverages outside the Territory.

  (d) The Bottler shall immediately inform the Company if at any time any solicitation or offer to purchase Beverages is made to the Bottler by a third party which the Bottler knows or has reason to believe or suspect would result in the Beverages being marketed, sold, resold, distributed or redistributed outside the Territory in breach of this Agreement

 IV. OBLIGATIONS OF THE BOTTLER RELATIVE TO THE TRADE MARKS

  14. The Bottler shall at all times recognize the validity of the Trade Marks and the ownership thereof by the Company and will not at any time put in issue the validity or ownership of the Trade Marks.

  15. Nothing herein shall give the Bottler any interest in the Trade Marks or the goodwill attaching thereto or in any label, design, container or other visual representations thereof or used in connection therewith, and the Bottler acknowledges and agrees that all rights and interest created through such usage of the Trade Marks, labels, designs, containers or other visual representations shall inure to the benefit and be the property of the Company. It is agreed and understood by the parties that there is extended to the Bottler under this Agreement a mere temporary permission, uncoupled with any right or interest, and without payment of any fee or royalty charge, to use said Trade Marks, labels, designs, containers or other visual representations thereof, only in connection with the preparation, packaging, distribution and sale of the Beverages in Authorized Containers, said use to be in such manner and with the result that all goodwill relating to the same shall accrue to the Company as the source and origin of such Beverages, and the Company shall be absolutely entitled to determine in every instance the manner of presentation and such other steps necessary or desirable to secure compliance with this Clause 15.

  16. The Bottler shall not adopt or use any name, corporate name, trading name, title of establishment or other commercial designation which includes the words “Coca-Cola”, “Coca”, “Cola”, “Coke”, or any of them or any name that is confusingly similar to any of them or any graphic or visual representation of the Trade Marks or any other trade mark or industrial property owned by the Company, without the prior written consent of the Company.

 

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  17. The Bottler covenants and agrees with the Company during the term of this Agreement and in accordance with applicable laws:

  (a) Not to manufacture, prepare, package, distribute, sell, deal in or otherwise be concerned with any other beverage products other than those prepared, packaged, distributed or sold by the Bottler under authority of the Company, other than the Bottler’s beverage products and flavors that were in the market in the Territory as of March 13, 1992, as shown in Appendix V. Any changes or additions to Appendix V must be expressly approved in writing by the Company.

  (b) Not to manufacture, prepare, package, distribute, sell, deal in or otherwise be concerned with any other concentrate, beverage base, syrup, or beverage which is likely to be confused with or passed off for any of the Beverage Bases, Syrups or Beverages;

  (c) Not to manufacture, prepare, package, distribute, sell, deal in or otherwise be concerned with any other beverage product under any trade dress or In any container that is an imitation of a trade dress or container in which the Company claims a proprietary interest or which is likely to be confused or cause confusion or be perceived by consumers as confusingly similar to or be passed off as such trade dress or container;

  (d) Not to manufacture, prepare, package, distribute, sell, deal in or otherwise be concerned with any product under any trade mark or other designation that is an imitation, copy, infringement of, or confusingly similar to, any of the Trade Marks; and

  (e) During the term of this Agreement and for a period of two (2) years thereafter, and in recognition of the valuable rights granted by the Company to the Bottler pursuant to this Agreement, not to manufacture, prepare, package, distribute, sell, deal in or otherwise be concerned with any beverage put out under the name “Cola” (whether alone or in conjunction with any other word or words) or any phonetic rendering of such word.

    The covenants herein contained apply not only to the operations with which the Bottler may be directly concerned, but also to activities with which the Bottler may be indirectly concerned through ownership, control, management, partnership, contract, agreement or otherwise, and whether located within or outside of the Territory. The Bottler covenants not to acquire or hold, directly or indirectly, any ownership interest in, or enter into any contract or arrangement with respect to the management or control of any person or legal entity, within or outside of the Territory, that engages in any of the activities prohibited under this Clause.

 

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  18. This Agreement reflects the mutual interest of both parties and in the event that either:

  (a) a third party which is, in the opinion of the Company, directly or indirectly through ownership, control, management or otherwise, concerned with the manufacture, preparation, packaging, distribution or sale of any product specified in Clause 17 hereof, shall acquire or otherwise obtain control or any direct or indirect influence on the management of the Bottler; or

  (b) any real or legal person having majority ownership or direct or indirect control of the Bottler or who is directly or indirectly controlled either by the Bottler or by any third party which has control or any direct or indirect influence, in the opinion of the Company, on the management of the Bottler, shall engage in the preparation, packaging, distribution or sale of any products specified in Clause 17 hereof;

    then the Company shall have the right to terminate this Agreement forthwith unless the third party making such acquisition as specified in subclause (a) hereof or the person, entity, firm or company referred to in subclause (b) hereof shall, on being notified in writing by the Company of its intention to terminate as aforesaid, agree to discontinue, and shall in fact discontinue, the manufacture, preparation, packaging, distribution or sale of such products within a reasonable period not exceeding six (6) months from the date of notification.

  19. (a) If the Company, for the purposes of this Agreement, should require that, in accordance with applicable laws governing the registration and licensing of industrial property, the Bottler be recorded as a registered user or licensee of the Trade Marks then, at the request of the Company, the Bottler will execute any and all agreements and such other documents as may be necessary for the purpose of entering, varying or canceling the recordation.

  (b) Should the public authority having jurisdiction refuse any application of the Company and the Bottler for recordation of the Bottler as registered user or licensee of any of the Trade Marks in respect of any of the Beverages prepared and packaged by the Bottler under this Agreement, then the Company shall have the right to terminate this Agreement or cancel the authorization in respect of such Beverages forthwith.

 

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 V. OBLIGATIONS OF THE BOTTLER RELATIVE TO THE PREPARATION AND PACKAGING OF THE BEVERAGES

  20. (a) The Bottler covenants and agrees with the Company to use, in preparing the Syrups for each of the Beverages, only the Beverage Bases purchased from the Company or Authorized Suppliers and to use the Syrups only for the preparation and packaging of the Beverages in strict adherence to and compliance with the instructions issued to the Bottler from time to time by the Company in writing. The Bottler further covenants and agrees with the Company that in preparing, packaging, and distributing the Beverages the Bottler shall at all times conform to the manufacturing standards, hygienic and otherwise, established from time to time by the Company and comply with all legal requirements, and the Bottler shall permit the Company, its officers, agents and designees at all times to enter and inspect the plant, facilities, equipment and methods used by the Bottler in the preparation, packaging, storage and handling of the Beverages to ascertain whether the Bottler is complying with the terms of this Agreement.

  (b) The Bottler, recognizing the importance of identifying the source of manufacture of the Beverages in the market, agrees to use identification codes on all packaging materials for the Beverages, including Authorized Containers and non-returnable cases. The Bottler further agrees to install, maintain and use the necessary machinery and equipment required for the application of such identification codes. The Company shall provide the Bottler from time to time with necessary instructions in writing regarding the forms of the identification codes to be used by the Bottler and the production and sales records to be maintained by the Bottler.

  (c) In the event the Company determines or becomes aware of the existence of any quality or other technical problems relating to any of the Beverages or Authorized Containers in respect of any of the Beverages, the Company may require the Bottler to take all necessary action to withdraw immediately any such Beverages or Authorized Containers from the market. Additionally, the Company may cancel its authorization regarding the Authorized Container(s) that have presented quality or other technical problems, or for other reasons in the interest of the Coca-Cola System in Mexico, thus withdrawing the Authorized Container(s) from Appendix IV of this Agreement. The Company shall notify the Bottler by telephone, cable, telex, telefax, or any other form of immediate communication of the decision by the Company to require the Bottler to withdraw any such Beverages or Authorized Containers from the market or to cancel any such Authorized Container(s) and the Bottler shall, upon receipt of such notice, immediately cease distribution of such Beverages or such Authorized Container(s) and take such other action as may be required by the Company in connection with the withdrawal of such Beverages from the market or the cancellation of such Authorized Container(s).

 

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  (d) in the event the Bottler determines or becomes aware of the existence of quality or other technical problems relating to any of the Beverages or Authorized Containers in respect of any of the Beverages, then the Bottler shall immediately notify the Company by telephone, cable, telex, telefax, or any other form of immediate communication. This notification shall include (1) identity and quantities of the Beverages involved, including the Authorized Containers, (2) coding data, (3) any other relevant data including data that will assist in tracing such Beverages.

  21. The Bottler shall submit to the Company, at the Bottler’s expense, samples of the Syrups, of the Beverages, and of materials used in the preparation of the Syrups and the Beverages in accordance with such instructions as may be given in writing from time to time by the Company.

  22. (a) In the packaging, distribution and sale of the Beverages, the Bottler shall use only such Authorized Containers, closures, cases, cartons, labels and other packaging materials approved from time to time by the Company, and the Bottler shall purchase such items only from manufacturers who have been authorized by the Company to manufacture the items to be used in connection with the Trade Marks and the Beverages. The Company shall use its best efforts to approve two or more manufacturers of such items, it being understood that said approved manufacturers may be located within or outside of the Territory.

  (b) The Bottler shall inspect such Authorized Containers, closures, cases, cartons, labels and other packaging materials and shall use only those items which comply with the standards established by applicable laws in the Territory in addition to the standards and specifications prescribed by the Company. The Bottler shall assume independent responsibility in connection with the use of such Authorized Containers, closures, cases, cartons, labels and other packaging materials which conform to such standards.

  (c) The Bottler shall maintain at all times a sufficient stock of Authorized Containers, closures, labels, cases, cartons and other packaging materials to satisfy fully the demand for each of the Beverages in the Territory.

  23. (a) The Bottler recognizes that increases in the demand for the Beverages, as well as changes in the list of Authorized Containers, may from time to time require modifications or other changes in respect of its existing manufacturing, packaging, delivery, or vending equipment or require the purchase of additional manufacturing, packaging, delivery, or vending equipment. The Bottler agrees, therefore, to make such modifications to existing equipment and to purchase and install such additional equipment as necessary with sufficient lead time to enable the introduction of new Authorized Containers and the preparation and packaging of the Beverages in accordance with the continuing obligations of the Bottler to

 

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      develop, stimulate and satisfy fully every demand for each of the Beverages in the Territory.

  (b) In the event the Bottler uses returnable Authorized Containers in the preparation and packaging of all or any of the Beverages, the Bottler agrees to invest the necessary capital and to appropriate and expend such funds as may be required from time to time to establish and maintain an adequate inventory of returnable Authorized Containers. In order to ensure the continuing quality and appearance of the said inventory of returnable Authorized Containers, the Bottler further agrees to replace all or part of the said inventory of returnable Authorized Containers as may be reasonably necessary and in accordance with the obligations of the Bottler hereunder:

  (c) The Bottler agrees not to refill or otherwise reuse any non-returnable Authorized Containers that have been previously used.

  24. The Bottler shall be solely responsible in the carrying out of its obligations hereunder for compliance with all regulations and laws applicable in the Territory and shall inform the Company forthwith of any such provision which would prevent or limit in any way the strict compliance by the Bottler with its obligations hereunder.

 VI. CONDITIONS OF PURCHASE AND SALE

  25. The Bottler shall, in accordance with the provisions, of this Agreement, purchase the Beverage Bases required for the preparation and packaging of the Beverages only from the Company or Authorized Suppliers.

  26. (a) The Company reserves the right by giving notice to the Bottler to establish in its sole discretion the prices of the Beverage Bases, including the conditions of shipment and payment and the currency or currencies acceptable to the Company and its Authorized Suppliers in payment and to designate one or more Authorized Suppliers, the supply point, and/or alternate supply points for each of the Beverage Bases.

  (b) The Company and the Bottler acknowledge and agree that the maximum prices of the Beverages to the retailers should be accessible and competitive, with the purpose of always maintaining an adequate balance among the ratios “volume “market share” and “profits,” so as to ensure the long-term continuance of the business.

  (c) The Company reserves the right by giving written notice to the Bottler, to change the Authorized Suppliers and to revise from time to time and at any time in its sole discretion the price of any of the Beverage Bases, the conditions of shipment (including the supply point), and the currency or currencies acceptable to the Company or its Authorized Suppliers.

 

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  (d) If the Bottler is unwilling to pay the revised price in respect of the Beverage Base for the Beverage Coca-Cola, then the Bottler shall so notify the Company in writing within thirty (30) days from receipt of the written notice from the Company revising the aforesaid price. In this event, this Agreement shall terminate automatically three (3) calendar months after receipt of the Bottler’s notification.

  (e) Except as provided in subclause (d) hereof in respect of the Beverage Base for the Beverage Coca-Cola, if the Bottler is unwilling to pay the revised price in respect of the Beverage Base(s) for any one or more of the other Beverages, then the Bottler shall so notify the Company in writing within thirty (30) days from receipt of the written notice from the Company revising the aforesaid price or prices. In this event, the Company, in its discretion and having regard to the present and prospective circumstances in the market, shall either (i) notify the Bottler in writing that the Agreement shall terminate, in which event this Agreement shall terminate three (3) calendar months after the date of the Company’s notice of termination to the Bottler, or (ii) notify the Bottler in writing that the Bottler’s authorization in respect of that Beverage or those Beverages for which the Bottler is unwilling to pay the revised price is cancelled, such cancellation to be effective three (3) calendar months after the date of the Company’s notice of such cancellation of authorization(s) to the Bottler. In the event of the cancellation of an authorization of a Beverage or Beverages pursuant to this subclause, the provisions of Cause 30 shall apply in respect of that Beverage or those Beverages, and, notwithstanding any other provision of this Agreement, the Company shall have no further obligation to the Bottler in respect of that Beverage or those Beverages for which authorizations have been cancelled, and the Company shall be entitled to prepare, package, distribute or sell, or to grant authorizations to a third party to prepare, package, distribute or sell, that Beverage or those Beverages in the Territory.

  (f) Any failure on the part of the Bottler to notify the Company in respect of the revised price of any one or more of the Beverage Bases pursuant to subclauses (d) and (e) hereof shall be deemed to be acceptance by the Bottler of the revised price.

  (g) The Bottler undertakes to collect from or charge to retail outlets for each returnable Authorized Container and each returnable case delivered to the said retail outlets, such deposits as the Company may determine from time to time by giving written notice to the Bottler, and to make all reasonably diligent efforts to recover all empty returnable Authorized Containers and cases and, upon recovery, to refund or to credit the deposits for said returnable Authorized Containers and cases returned undamaged and in good condition.

 

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 VII. DURATION AND TERMINATION OF AGREEMENT

  27. This Agreement shall be effective from June 21, 2003, and the initial ten (10) year term shall expire on June 20, 2013, unless it has been earlier terminated as provided herein. This Agreement may be extended for successive ten (10) year terms subject to the following conditions and procedures: Eighteen (18) months prior to the expiration of any ten (10) year period, either party may elect for any reason, with or without cause, to give notice to the other of its preliminary intention not to renew this Agreement. Said notice, however, will not be firm until final notice of non-renewal is given six (6) months thereafter by either party. During the six (6) month period between preliminary notice and possible final notice of non-renewal, the parties may reconsider and nonetheless mutually agree in writing to renew the Agreement for a further ten (10) year period. In the event that the decision is not to renew, this agreement will definitely terminate and expire for any of the parties at the end of any such ten (10) year term.

  28. (a) This Agreement may be terminated by the Company or the Bottler forthwith and without liability for damages by written notice given by the party entitled to terminate to the other party:

  (1) If the Company, the Authorized Suppliers or the Bottler cannot legally obtain foreign exchange to remit abroad in payment of imports of the Beverage Bases or the ingredients or materials necessary for the manufacture of the Beverage Bases, the Syrups or the Beverages; or

    (2) If any part of this Agreement ceases to be in conformity with the laws or regulations applicable in the country in which the Territory is located and, as a result thereof, or as a result of any other laws affecting this Agreement, any one of the material stipulations herein cannot be legally performed or the Syrups cannot be prepared, or the Beverages cannot be prepared or sold in accordance with the instructions issued by the Company pursuant to Clause 20 above, or if any of the Beverage Bases cannot be manufactured or sold in accordance with the Company’s formulae or with the standards prescribed by it.

    (b) This Agreement may be terminated forthwith by the Company without liability for damages:

    (1) If the Bottler becomes insolvent, or if a petition in bankruptcy is filed against or on behalf of the Bottler which is not stayed or dismissed within one hundred and twenty (120) days, or if the Bottler passes a resolution for winding up, or if a winding up or judicial management order is made against the Bottler, or if a receiver is appointed to manage the business of the Bottler, or if the Bottler enters into any judicial or voluntary scheme of

 

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        composition with its creditors or concludes any similar arrangements with them or makes an assignment for the benefit of creditors; or

    (2) In the event of the Bottler’s dissolution, nationalization or expropriation, or in the event of the confiscation of the production or distribution assets of the Bottler.

  29. (a) This Agreement may also be terminated by the Company or the Bottler if the other party fails to observe any one or more of the terms, covenants, or conditions of this Agreement, and fails to remedy such default(s) within sixty (60) days after such party has been given written notice of such default(s).

  (b) In addition to all other remedies to which the Company may be entitled hereunder, if at any time the Bottler fails to follow the instructions or to maintain the standards prescribed by the Company or required by applicable laws in the Territory for the preparation of the Syrups or the Beverages, the Company shall have the right to prohibit the production of the Syrups or the Beverages until the default has been corrected to the Company’s satisfaction, and the Company may demand the withdrawal from the trade, at the Bottler’s expense, of any Beverages not in conformity with or not manufactured in conformity with such instructions, standards or requirements, and the Bottler shall promptly comply with such prohibition or demand. During the period of such prohibition of production the Company shall be entitled to suspend deliveries of the Beverage Bases to the Bottler and shall also be entitled to supply, or to cause or permit others to supply, the Beverages in Authorized Containers in the Territory. No prohibition or demand shall be deemed a waiver of the rights of the Company to terminate this Agreement pursuant to this Clause.

  30. Upon the expiration or earlier termination of this Agreement or upon cancellation of the authorization for a Beverage(s) and then only in respect of that Beverage(s), as the case may be

    (a) the Bottler shall not thereafter prepare, package, distribute, or sell the Beverages or make any use of the Trade Marks, Authorized Containers, cases, closures, labels, packaging materials or advertising material used or which are intended for use by the Bottler in connection with the preparation, packaging, distribution and sale of the Beverages;

    (a) the Bottler shall forthwith eliminate all references to the Company, the Beverages and the Trade Marks from the premises, delivery vehicles, vending and other equipment of the Bottler, and from all business stationery and all written, graphic, electromagnetic, digital or other promotional or advertising materials used or maintained by the Bottler, and the Bottler shall not thereafter hold forth in any manner whatsoever

 

Bottler’s Agreement Page 14

 


 

Exhibit 4.5

  that the Bottler has any connection with the Company, the Beverages or the Trade Marks;

  (c) The Bottler shall forthwith deliver to the Company or a third party in accordance with such instructions as the Company shall give, all of the Beverage Bases, Beverages in Authorized Containers, usable Authorized Containers bearing the Trade Marks or any of them, cases, closures, labels, packaging materials and advertising material for the Beverages still in the Bottler’s possession or under its control, and the Company shall, upon delivery thereof pursuant to such instructions, pay to the Bottler a sum equal to the reasonable market value of such supplies or materials, provided that the Company will accept and pay for only such supplies or materials as are in first-class and usable condition; and provided further that all Authorized Containers, closures, labels, packaging materials and advertising materials bearing the name of the Bottler and any such supplies and materials which are unfit for use according to the Company’s standards shall be destroyed by the Bottler without cost to the Company; and provided further that, if this Agreement is terminated in accordance with the provisions of Clauses 18 or 28(a) or as a result of any of the contingencies provided in Cause 35 (including termination by operation of law), or if the Agreement is terminated by the Bottler for any reason other than in accordance with or as a result of the operation of Clauses 26 or 29, or upon the cancellation of the authorization for a Beverage(s) pursuant to Clause 26(e) or Clause 31, the Company shall have the option, but no obligation, to purchase from the Bottler the supplies and materials referred to above; and

  (d) all rights and obligations hereunder, whether specifically set out or whether accrued or accruing by use, conduct or otherwise, shall expire, cease and end, excepting all provisions concerning the obligations of the Bottler as set forth in Causes 13(b(2) and (b(3), 14, 15, 16, 17(e), 19(a), 30, 36(a), (b), (c) and (d), and 37, all of which shall continue in full force and effect. Provided always that this provision shall not affect any rights the Company may have against the Bottler in respect of any claim for nonpayment of any debt or account owed by the Bottler to the Company or its Authorized Suppliers.

  31. In addition to all other remedies of the Company in respect of any breach by the Bottler of the terms, covenants, and conditions of this Agreement and where such breach relates only to the preparation, packaging, distribution and sale by the Bottler of one or more but not all of the Beverages then the Company may elect to cancel the authorizations granted to the Bottler pursuant to this Agreement in respect only of that Beverage or those Beverages. In the event of the cancellation by the Company of authorizations to the Bottler pursuant to this Clause, the provisions of Clause 30 shall apply in respect of that Beverage or those Beverages, and the Company shall have no further obligations to the Bottler in respect of that Beverage or those Beverages in respect of which authorizations

 

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Exhibit 4.5

  have been cancelled, and the Company shall be entitled to prepare, package, distribute or sell, or to grant authorizations to a third party in connection with the preparation, packaging, distribution and sale of that Beverage or those Beverages in the Territory.

 VIII. GENERAL PROVISIONS

  32. It is recognized and acknowledged between the parties hereto that the Company has a vested and legitimate interest in maintaining, promoting and safeguarding the overall performance, efficiency and integrity of the Company’s international bottling, distribution, and sales system. It is further recognized and acknowledged between the parties hereto that this Agreement has been entered into by the Company intuitu personae and in reliance upon the identity, character and integrity of the owners, controlling parties, and managers of the Bottler, and the Bottler warrants having made to the Company prior to the execution hereof a full and complete disclosure of the owners and of any third parties having a right to, or power of, control or management of the Bottler. The Bottler, therefore, covenants and agrees with the Company:

  (a) Not to assign, transfer, pledge or in any way encumber this Agreement or any interest herein or rights hereunder, in whole or in part, to any third party or parties, without the prior written consent of the Company;

  (b) Not to delegate performance of this Agreement, in whole or in part, to any third party or parties, without the prior written consent of the Company;

  (c) To notify the Company promptly in the event of or upon obtaining knowledge of any third party action which may or will result in any change in the ownership or control of the Bottler;

  (d) To make available from time to time and at the request of the Company complete records of current ownership of the Bottler and full information concerning any third party or third parties by whom it is controlled directly or indirectly;

  (e) To the extent the Bottler has any legal control over changes in the ownership or control of the Bottler, not to initiate or implement, consent to or acquiesce in any such change without the prior written consent of the Company; and

  (f) If the Bottler is organized as a partnership, not to change the composition of such partnership by the inclusion of any new partners or the release of existing partners without the prior written consent of the Company.

    In addition to the foregoing provisions of this Clause, if a proposed change in ownership or control of the Bottler involves a direct or indirect transfer to or acquisition of ownership or control of the Bottler, in whole or in part, by a person or entity authorized or licensed by the Company to manufacture, sell, distribute or

 

Bottler’s Agreement Page 16

 


 

Exhibit 4.5

  otherwise deal in any beverage products and/or any trademarks of the Company (the “Acquiror Bottler”), the Company may request any and all information it considers relevant from both the Bottler and the Acquiror Bottler in order to make its determination as to whether to consent to such change. In any such circumstances, the parties hereto, recognizing and acknowledging the vested and legitimate interest of the Company in maintaining, promoting and safeguarding the overall performance, efficiency and integrity of the Company’s international bottling, distribution and sales system, expressly agree that the Company may consider all and any factors, and apply any criteria that it considers relevant in making such determination.

    It is further recognized and agreed between the parties hereto that the Company, in its sole discretion, may withhold consent to any proposed change in ownership or other transaction contemplated in this Clause 32, or may consent subject to such conditions as the Company, in its sole discretion, may determine. The parties hereto expressly stipulate and agree that any violation by the Bottler of the foregoing covenants contained in this Clause 32 shall entitle the Company to terminate this Agreement forthwith; and, furthermore, in view of the personal nature of this Agreement, that the Company shall have the right to terminate this Agreement if any other third party or third parties should obtain any direct or indirect interest in the ownership or control of the Bottler, even when the Bottler had no means to prevent such a change, if, in the opinion of the Company, such change either enables such third party or third parties to exercise any influence over the management of the Bottler or materially alters the ability of the Bottler to comply fully with the terms, obligations and conditions of this Agreement.

  33. The Bottler shall, prior to the issue, offer, sale, transfer, trade or exchange of any of its shares of stock or other evidence of ownership, its bonds, debentures or other evidence of indebtedness, or the promotion of the sale of the above, or stimulation or solicitation of the purchase or an offer to sell thereof, obtain the written consent of the Company whenever the Bottler uses in this connection the name of the Company or the Trade Marks or any description of the business relationship with the Company in any prospectus, advertisement, or other sales efforts. The Bottler shall not use the name of the Company or the Trade Marks or any description of the business relationship with the Company in any prospectus or advertisement used in connection with the Bottler’s acquisition of any shares or other evidence of ownership in a third party without the Company’s prior written approval.

  34. The Company may assign any of it rights and delegate all or any of its duties or obligations under this Agreement to one or more of its subsidiaries or related companies upon written notice to the Bottler; provided, however, that any such delegation shall not relieve the Company from any of its contractual obligations under this Agreement. In addition, the Company in its sole discretion may, through written notice to the Bottler, appoint a third party as it representative to ensure that the Bottler carries out its obligations under this Agreement, with full powers to oversee the Bottler’s performance and to require from the Bottler its

 

Bottler’s Agreement Page 17

 


 

Exhibit 4.5

    compliance with all the terms and conditions of this Agreement. The Company may change or retract such appointment at any time by written notice sent to the Bottler.

  35. Neither the Company nor the Bottler shall be liable for failure to perform any of their obligations hereunder when such failure is caused by or results from:

  (a) Strike, blacklisting, boycott or sanctions, however incurred;

  (b) Act of God, force majeure, public enemies, authority of law and/or legislative or administrative measures (including the withdrawal of any government authorization required by any of the parties to carry out the terms of this Agreement), embargo, quarantine, riot, insurrection, a declared or undeclared war, state of war or belligerency or hazard or danger incident thereto; or

  (c) Any other cause whatsoever beyond their control.

    In the event of the Bottler being unable to perform its obligations as a consequence of any of the contingencies set forth in this Clause, and for the duration of such inability, the Company and Authorized Suppliers shall be relieved of their obligations under Clauses 4 and 5; and provided that, if any such failure by either party shall persist for a period of six (6) months or more, either of the parties hereto may terminate this Agreement.

  36. (a) The Company reserves the sole and exclusive right to institute any civil, administrative or criminal proceedings or action, and generally to take or seek any available legal remedy it deems desirable, for the protection of its reputation and industrial property rights as well as for the protection of the Beverage Bases, the Syrups and the Beverages and to defend any action affecting these matters. At the request of the Company, the Bottler will render assistance in any such action. The Bottler shall not have any claim against the Company as a result of such proceedings or action or for any failure to institute or defend such proceedings or action. The Bottler shall promptly notify the Company of any litigation or proceedings instituted or threatened affecting these matters. The Bottler shall not institute any legal or administrative proceedings against any third party which may affect the interests of the Company without the prior written consent of the Company.

  (b) The Company has the sole and exclusive right and responsibility to initiate and defend all proceedings and actions relating to the Trade Marks. The Company may initiate or defend any such proceedings or actions in its own name or require the Bottler to institute or defend such proceedings or actions either in its own name or in the joint names of the Bottler and the Company.

 

Bottler’s Agreement Page 18

 


 

Exhibit 4.5

  (c) The Bottler agrees to consult with the Company on all product liability claims, proceedings or actions brought against the Bottler in connection with the Beverages or Authorized Containers and to take such action with respect to the defense of any such claim or lawsuit as the Company may reasonably request in order to protect the interest of the Company in the Beverages, the Authorized Containers or the goodwill associated with the Trade Marks.

  (d) The Bottler shall indemnify and hold harmless the Company, Its affiliates, and their respective officers, directors and employees from and against all costs, expenses, damages, claims, obligations and liabilities whatsoever arising from facts or circumstances not attributable to the Company including, but not limited to, all cost and expenses incurred in settling or compromising any of the same arising out of the preparation, packaging, distribution, sale or promotion of the Beverages by the Bottler, including, but not limited to. all costs arising out of the act or default, whether negligent or not, of the Bottler, the Bottler’s distributors, suppliers and wholesalers.

  (e) The Bottler shall obtain and maintain a policy of insurance with insurance carriers satisfactory to the Company giving full and comprehensive coverage both as to amount and risks covered in respect of matters referred to in subclause (d) above (including the indemnity contained therein) and shall on request produce evidence satisfactory to the Company of the existence of such insurance. Compliance with this Clause 36(e) shall not limit or relieve the Bottler from its obligations under Clause 36(d) hereof.

  37. The Bottler covenant and agrees with the Company.

  (a) that it will make no representations or disclosures to public or government authorities or to any other third party relating to the Beverage Bases, the Syrups or the Beverages without the prior written consent of the Company;

  (b) that it will at all times, both during the continuance and after termination of this Agreement, keep strictly confidential all secret and confidential information including, without limiting the generality of the foregoing, mixing instructions and techniques, sales, marketing and distribution information, projects and plans relating to the subject matter of this Agreement which the Bottler may receive from the Company or in any other manner and to ensure that such information shall be made known on a need-to-know basis only to those officers, directors and employees bound by reasonable provisions incorporating the nondisclosure and secrecy obligations set out in this Clause 37;

 

Bottler’s Agreement Page 19

 


 

Exhibit 4.5

  (c) that upon the expiration or earlier termination of this Agreement the Bottler will make necessary arrangements to deliver to the Company in accordance with instructions as may be given by the Company, all written, graphic, electromagnetic, computerized, digital, or other materials comprising or containing any information subject to the obligation of confidence hereunder.

  38. In the event of any provisions of this Agreement being or becoming legally ineffective or invalid, the validity or effect of the remaining provisions of this Agreement shall not be affected; provided that the invalidity or ineffectiveness of the said provisions shall not prevent or unduly hamper performance hereunder or prejudice the ownership or validity of the Trade Marks. The right to terminate in accordance with Clause 28(a)(2) is not affected hereby.

  39. (a) All prior agreements of any kind whatsoever between these parties relating to the subject matter hereof being cancelled hereby save to the extent that the same may comprise agreements and other documents within the provisions of Clause 19 hereof; provided, however, that any written representations made by the Bottler upon which the Company relied in entering into this Agreement shall remain binding upon the Bottler.

  (b) Any waiver or modification of, or alteration or addition to, this Agreement or any of it provisions, shall not be binding upon the Company or the Bottler unless the same shall be executed respectively by duly authorized representatives of the Company and the Bottler.

  (c) All written notices given pursuant to this Agreement shall be by cable telegram, telex, hand delivery or registered mail and shall be deemed to be given on the date such notice is dispatched, such registered letter is mailed, or such hand delivery is effected. Such written notices shall be addressed to the last known address of the party concerned. Any change of address by either of the parties hereto shall be promptly notified in writing to the other party.

  40. Failure of the Company to exercise promptly any right herein granted, or to require strict performance of any obligation undertaken herein by the Bottler, shall not be deemed to be a waiver of such right or of the right to demand subsequent performance of any and all obligations herein undertaken by the Bottler.

  41. The Bottler is an independent contractor and not the agent of the Company. The Bottler agrees that it will not represent that it is an agent of the Company nor hold itself out as such.

  42. The headings herein are solely for the convenience of the parties and shall not affect the interpretation of this Agreement.

 

Bottler’s Agreement Page 20

 


 

Exhibit 4.5

  43. (a) Any dispute, controversy or claim arising out of or relating to this agreement or the breach thereof, either directly or indirectly, shall be finally decided by arbitration. The arbitration shall be in accordance with the Rules of Conciliation and Arbitration of the International Chamber of Commerce (“CC”), existing at the date thereof.

  (b) There shall be three arbitrators, one arbitrator being selected by each of the parties and the third arbitrator being selected by the two arbitrators so selected by said parties. If a third party fails to nominate an arbitrator within thirty (30) days from the date of notification made to it of the other party’s request for arbitration, or if the two arbitrators fail, within thirty (30) days from the date of their appointment, to reach an agreement on the third arbitrator, then the Court of Arbitration of the ICC shall appoint the arbitrator that was not nominated by the failing party, or shall appoint the third arbitrator, as the case may be, in accordance with said Rules.

  (c) The place of arbitration shall be New York, New York, United States of America.

  (d) The substantive national laws applicable to the arbitration shall be those of the The Mexican United States.

  (e) The procedural law of the forum for the arbitration will be applied in all which is not provided for in the Rules.

  (f) The language of the arbitration proceedings shall be English.

  (g) The award issued under this Clause shall be final for the parties.

  (h) In the event the losing party does not voluntarily comply with the award within the next thirty (30) days following the date on which notice of such award is served, the other party may apply for its enforcement before any court of competent jurisdiction.

  44. The Appendices and Schedules which are attached hereto shall, for all purposes, be deemed and by this reference are made a part of this Agreement and shall be executed respectively by duly authorized representatives of the Company and the Bottler.

 

Bottler’s Agreement Page 21

 


 

Exhibit 4.5

IN WITNESS WHEREOF, the Company at Atlanta, Georgia, USA, and the Bottler at, Mexico, D.F., Mexico, have caused these presents to be executed in triplicate by the duly authorized person or persons on their behalf on the dates indicated below.


   
COCA-COLA FEMSA SA. DE C.V. THE COCA-COLA COMPANY
   
By _____________________________ By _____________________________
      Hector Treviño Gutierrez and
      Carlos Salazar Lomelin
      Authorized Representative

 

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Appendix I

BEVERAGES

Location: TERRITORIO DEL SURESTE
Date: June 21, 2003

For purposes of the Bottler’s Agreement entered into between The Coca-Cola Company and the undersigned Bottler with effect from June 21, 2003, the Beverages referred to in recital paragraph A thereof are:


  BEVERAGES:
      COCA-COLA       LIFT
  COCA-COLA LIGHT   DELAWARE PUNCH
  FANTA   FRUTOPIA
  SPRITE   CIEL
  SPRITE LIGHT   SENZAO
  FRESCA   BEAT

The description of the Beverages in this Appendix I supersedes all prior descriptions and Appendices relating to the Beverages for purposes of recital paragraph A of the said Bottler’s Agreement.


   
COCA-COLA FEMSA SA. DE C.V. THE COCA-COLA COMPANY
   
By _____________________________ By _____________________________
      Authorized Representative       Authorized Representative

 

Appendix I Page 1

 


 

Appendix II

TRADEMARKS

Location: TERRITORIO DEL SURESTE
Date: June 21, 2003

For purposes of the Bottler’s Agreement entered into between The Coca-Cola Company (hereinafter referred to as the “Company”) and the undersigned Bottler with effect from June 21, 2003, the Trade Marks of the Company referred to in recital paragraph B thereof are:

Registered Trademarks
COCA-COLA       LIFT
COCA-COLA LIGHT   DELAWARE PUNCH
FANTA   FRUTOPIA
SPRITE   CIEL
SPRITE LIGHT   SENZAO
FRESCA   BEAT

Including all translations, registration requests, registrations and intellectual property of the trade names related to these Trade Marks.

The description of the Trade Marks in this Appendix II supersedes all prior descriptions and Appendices relating to the Trade Marks for purposes of recital paragraph B of the said Bottler’s Agreement.


   
COCA-COLA FEMSA SA. DE C.V. THE COCA-COLA COMPANY
   
By _____________________________ By _____________________________
      Authorized Representative       Authorized Representative

 

Appendix II Page 1

 


 

Appendix III

TERRITORY

Location: TERRITORIO DEL SURESTE
Date: June 21, 2003

For purposes of the Bottler’s Agreement entered into between The Coca-Cola Company and the undersigned Bottler with effect from June 21, 2003, the Territory referred to in Clause 1 thereof is:

In the United Mexican States, the area included within an imaginary line, beginning in P.S. JUAN on the coast of the Gulf of Mexico, in the State of Veracruz; continuing towards the southeast along said coast, passing by B. TONALA and following the coast to AGUADA; from there towards the northeast following the coast of Tabasco in the Gulf of Mexico to RIO SAN PEDRO; from there towards the southeast, following the bank of RIO SAN PEDRO in the State of Tabasco to the point of the boundaries of the States of Tabasco and Campeche; from there, it goes along said boundary southeast, to the junction point of the boundaries of Tabasco, Campeche and the border with Guatemala; from there, following said border, first towards the south and then towards the west, to the junction point of the border of Guatemala and the boundaries of the States of Tabasco and Chiapas; from there towards the northwest continuing along the boundary of the States of Tabasco and Chiapas to a point on said boundary called LA REFORMA; from there towards the southwest to AMATAN; from there, towards the southwest to IXHUATAN and to MALPASO; from there towards the northeast to the junction point of the boundaries of the States of TABASCO, CHIAPAS and VERACRUZ, from there following the border between the States of VERACRUZ and TABASCO to SAN JOSE DEL CARMEN; from there towards the southwest to the town of TOLEDO; continuing towards the northwest to SUCHILAPAN; from there to the northwest to REYES; from there towards the south to INFIERNILLO, then towards the southeast through CHIMALPA to TAPANATEPEC; continuing towards the southeast to LAS VARAS; from there towards the south to the coast of the Pacific Ocean; from there following the coast passing by MORRO AYUTLA and PUERTO ANGEL to CACALOTE; from there to the north to JUQUILA on the south shore of RIO VERDE; from there to the northwest to CHULA and from there to IXTAYUTLA; from there to ZACATEPEC and from there to the northwest through TRES ARROYOS and PERAS to AHUEHUETITLAN; from there to the northeast to CHILA (Puebla) and from there to the east to TEPELMEME, from there to the east to PAPALO; from there towards the southeast through YETLA to CACALOTEPEC-II and from there to the east to SOCHIAPAN; from there to the northeast passing by SANTIAGO to CHIPILI; from there towards the east to SANTANA RODRIGUEZ and from there to the north to CORRAL NUEVO; continuing to the southwest to POTRERO DE RODA; from there towards the northwest to S. SIMON; from there to the northeast to TALOCAPAN; from there to the east to the coast of the Gulf of Mexico and from there to the Southeast, following said coast to the starting point P.S. JUAN in the State of VERACRUZ.

In addition, also in the United Mexican States, the area included within an imaginary line, beginning in YAJALON north of the State of CHIAPAS; from there towards the southeast,

 

Appendix III Page 1

 


 

through OCOCINGO to INDEPENDENCIA to SUCHANA; from there towards the south following the border between the State of CHIAPAS and GUATEMALA; to AMATENANGO; from there towards the northwest to LA CONCORDIA; from there towards the southwest to SANTA RITA; from there to the southwest to VILLA CORZO and from there to TONALA; from there towards the northwest through ARRIAGA to SAN BARTOLO; from there towards the northeast through CINTALAPA to OCOZOCOAUTLA, and VILLA DE ALLENDE to CANDLARIA; from there towards the northwest through COPAINALA to OCOTEPEC; from there towards the northwest through TAPILULA and HUITIUPAN to the starting point YAJALON.

Furthermore, in the United Mexican States, in the State of Chiapas, the City of Tapachula and area that surrounds it, included within an imaginary line beginning in Mazatán; continuing to the northeast towards Cacahoatan; from there to the south following the international border between Mexico and Guatemala, to the Pacific Ocean, following the coast of the Pacific Ocean to the mouth of the Coatan River to the town of La Victoria; continuing along said Coatan River to the northeast to the starting point in Mazatán. All the towns mentioned in the previous description with the exception of La Victoria are part of the Territory.

In the State of Chiapas, Mexico, the towns of Huixtla and Huehuetan and the area that surrounds them, included within an imaginary line beginning in Huixtla, continuing east to Union Juarez; from there to the south following the international border between Mexico and Guatemala to Cacahoatan; from there to the southwest to Mazatán and from there to the north, returning to the starting point in Huixtla.

In the State of Chiapas, Mexico, the towns of Pueblo Nuevo, Acapetagua and Pijijiapan and the area that surrounds them, included within an imaginary line starting in Pijijiapan, continuing to the northeast through Motozintla de Mendoza and Niquibil to Union Juarez; from there to the west to Huiztla; then to the south to Mazatán and from there to the southwest to La Victoria; then towards the northwest, following the coast of the Pacific Ocean southwest of Pijijiapan and from there to the northeast, to the starting point in Pijijiapan.

All said towns, villages and settlements mentioned above are part of the territory, with the exception of SOCHIAPAN, SANTIAGO and CHIPILI, which belong to the VERACRUZ territory.

The description of the Territory in this Appendix III supersedes all prior descriptions and Appendices relating to the Territory for purposes of Clause 1 of the said Bottler’s Agreement.


   
COCA-COLA FEMSA SA. DE C.V. THE COCA-COLA COMPANY
   
By _____________________________ By _____________________________
      Authorized Representative       Authorized Representative

 

Appendix III Page 2

 


 

Appendix IV

AUTHORIZED CONTAINERS

Location: TERRITORIO DEL SURESTE
Date June 21, 2003

Pursuant to the provisions of Clause 2 of the Bottler’s Agreement entered into between The Coca-Cola Company (hereinafter referred to as the “Company”) and the undersigned Bottler with effect from June 21, 2003, the Company authorizes the Bottler to prepare, distribute and sell the Beverages in the following containers, which for the purposes of the said Bottler’s Agreement shall be deemed “Authorized Containers.”

RETURNABLE GLASS BOTTLES

  COCA-COLA 192, 355, 500, 769, 1250 c.c.
  COCA-COLA LIGHT 192, 355
  FANTA 355, 500 c.c.

  SPRITE 355, 769 c.c.
  FRESCA 355, 500 c.c.
  LIFT 355 c.c.
  DELAWARE PUNCH 355 c.c.
  CIEL MINERALIZADA 355 c.c.

RETURNABLE PET BOTTLES

  COCA-COLA 1000, 1500, 2000 c.c.
  FANTA 1500, 2000 c.c.

  FRESCA 2000 c.c.
  LIFT 2000 c.c.

NONRETURNABLE
GLASSBOTTLES

  COCA-COLA 355, 500, 1000 c.c.
  COCA-COLA LIGHT 500 c.c.
  FANTA 355, 500 c.c.
  SPRITE 355, 500 c.c.
  FRESCA 500 c.c.
  LIFT 500 c.c.
  DELAWARE PUNCH 500 c.c.
  FRUITOPIA 350 c.c.

 

Appendix IV Page 1

 


 

NONRETURNABLE PET
BOTTLES

  COCA-COLA 500, 600,1000,2000 c.c.

  COCA-COLA LIGHT 600, 1000, 2000 c.c.

  FANTA 600, 1000, 1750, 2000 c.c.

  SPRITE 600, 1000, 2000 c.c.

  FRESCA 500, 600, 1000, 2000 c.c.

  LIFT 250, 600, 1000, 2000 c.c.

  DELAWARE PUNCH 250, 600, 1000 c.c.

  CIEL 500, 1500 c.c.

  CIEL MINERALIZADA 600, 2000 c.c.

  SENZAO 600, 1000 c.c.

  BEAT 250, 600 c.c.

  POWERADE 400, 600 c.c.

CANS (Production, distribution and
sales)

  COCA-COLA 355 c.c.
  COCA-COLA LIGHT 355 c.c.
  FANTA 355 c.c.
  SPRITE 355 c.c.
  SPRITE LIGHT 355 c.c.
  FRESCA 355 c.c.
  LIFT 355 c.c.
  DELAWARE PUNCH 355 c.c.
  CIEL MINERALIZADA 355 c.c.
  SENZAO 355 c.c.
  BEAT 355 c.c.

 

Appendix IV Page 2

 


 

It is agreed upon the parties hereby mentioned, that the term and validity of this authorization to produce, distribute and sell the Authorized Containers described in this Appendix as Cans will be the same as to the Bottler Agreement. Furthermore, it is agreed upon the parties that the removal option described in the Bottler Agreement, pursuant to Clause 27(b) is not applicable to this authorization.

This authorization supersedes any prior authorizations entered into between the Company and the Bottler in connection with the subject matter of this Appendix.


   
COCA-COLA FEMSA SA. DE C.V. THE COCA-COLA COMPANY
   
By _____________________________ By _____________________________
      Authorized Representative       Authorized Representative

 

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Appendix V

BOTTLER’S BEVERAGE PRODUCTS

Location: TERRITORIO DEL SURESTE
Date: June 21, 2003

Pursuant to the provisions of Clause 17(a) of the Bottler’s Agreement entered into between The Coca-Cola Company (hereinafter referred to as the “Company”) and the undersigned Bottler with effect from June 21, 2003, the Bottler may manufacture, prepare, package, distribute and sell the following Bottler’s beverage products, in the following flavors:

BOTTLER’S BEVERAGE
PRODUCTS
  FLAVORS
     
Etiqueta Azul (NR y R) Agua Mineral
Extra Poma (R) Manzana

The description of the Bottler’s Beverage Products in this Appendix V supersedes all prior descriptions and Appendices relating to the Bottler’s Beverage Products for purposes of Clause 17(a) of said Bottler’s Agreement.


   
COCA-COLA FEMSA SA. DE C.V. THE COCA-COLA COMPANY
   
By _____________________________ By _____________________________
      Authorized Representative       Authorized Representative

 

Appendix V Page 1

 


 

Schedule A

AUTHORIZATION IN RESPECT OF SYRUPS
FOR POST-MIX BEVERAGES

Location: TERRITORIO DEL SURESTE
Date: June 21, 2003

Pursuant to the provisions of Clause 3 of the Bottler’s Agreement entered into between The Coca-Cola Company (hereinafter referred to as the “Company”) and the undersigned Bottler with effect from June 21, 2003, the Company hereby grants a non-exclusive authorization to the Bottler to prepare, package, distribute and sell syrups for the following Beverages:

 COCA-COLA
COCA-COLA LIGHT
FANTA
SPRITE
FRESCA
DELAWARE PUNCH

(said syrups being hereinafter referred to in this Schedule A as “Post-Mix Syrups”) to retail dealers in the Territory for use in dispensing the Beverages through Post-Mix Dispensers in or adjoining the establishments of retail outlets and also to operate Post-Mix Dispensers and sell the Beverages dispensed therefrom directly to consumers subject to the following conditions:

 1. The Bottler shall not sell Post-Mix Syrups to a retail outlet for use in any Post-Mix Dispenser, or operate any Post-Mix Dispenser unless:

  (a) there Is available an adequate source of safe, potable water;

  (b) all Post-Mix Dispensers are of a type approved by the Company and conform in all respects to the hygienic and other standards which the Company shall issue in writing to the Bottler in connection with the preparation, packaging and sale of the Post-Mix Syrups; and

  (c) the Beverages dispensed through the Post-Mix Dispensers are in strict adherence to and compliance with the instructions for the preparation of the Beverages from Post-Mix Syrups as issued in writing to the Bottler horn time to time by the Company.

 2. The Bottler shall take samples of the Beverages dispensed through the Post-Mix Dispensers operated by retail outlets to whom the Bottler has supplied the Post-Mix Syrups or which art operated by the Bottler, in accordance with such instructions and at such intervals as may be notified by the Company in writing and shall submit said sampler at the Bottler’s expense to the Company for inspection.

3. The Bottler shall on its own initiative and responsibility, discontinue immediately the

 

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  sale of Post-Mix Syrups to any retail outlet which fails to comply with the standards prescribed by the Company.

4. The Bottler shall discontinue the ale of Post-Mix Syrups to any retail outlet when notified by the Company that any of the Beverages dispensed through a Post-Mix Dispenser located in or adjoining the establishment of the retail outlet do not comply with the standards prescribed by the Company for the Beverages or that the Post-Mix Dispenser is not of a type approved by the Company.

5. The Bottler agrees:

  (a) to sell and distribute the Post-Mix Syrups only in containers of a type approved by the Company and to use on said containers only labels which have been approved by the Company; and

  (b) to exert every influence to persuade retail outlets to use a standard glass, paper cup or other container, approved by the Company and with markings approved by the Company to the end that the Beverages served to the customer will be appropriately identified and will be served in an attractive and unitary container.

Except as modified in this Schedule, all of the terms, covenants and conditions contained in the said Bottler’s Agreement shall apply to this supplemental authorization to the Bottler to prepare, package, distribute and sell the Post-Mix Syrups and, in this regard, it is expressly agreed between the parties hereto that the terms, conditions, duties and obligations of the Bottler, as set forth in the said Bottler’s Agreement. shall be incorporated herein by reference and, unless the context otherwise indicates or requires, any reference in the said Bottler’s Agreement to the term “Beverages” shall be deemed to refer to the term “Post-Mix Syrups” for the purpose of this supplemental authorization to the Bottler.

This authorization shall terminate automatically upon the expiration or earlier termination of the said Bottler’s Agreement.

This authorization supersedes any authorizations entered into between the Company and the Bottler in connection with the subject matter of this Schedule A.


   
COCA-COLA FEMSA SA. DE C.V. THE COCA-COLA COMPANY
   
By _____________________________ By _____________________________
      Authorized Representative       Authorized Representative

 

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Annex G

SUPPLEMENTAL AUTHORIZATION FOR DISTRIBUTION

Location: TERRITORIO DEL SURESTE
Date: June 21, 2003

Pursuant to the provisions of Clause 3 of the Bottler’s Agreement entered into between The Coca-Cola Company (hereinafter referred to as the “Company”) and the undersigned Bottler with effect from June 21, 2003, the Company hereby grants a supplemental exclusive authorization to purchase from the Company or its designee the Beverages in the following containers (hereinafter the “Authorized Containers”) and to sell and distribute the Beverages throughout the Territory:

 BEVERAGES AUTHORIZED CONTAINERS
 COCA-COLA LATAS 355 c.c.
 COCA-COLA LIGHT LATAS 355 c.c.
 FANTA LATAS 355 c.c.
 SPRITE LATAS 355 c.c.
 SPRITE LIGHT LATAS 355 c.c.
 FRESCA LATAS 355 c.c.
 LIFT LATAS 355 c.c.
 DELAWARE PUNCH LATAS 355 c.c.
 CIEL MINERALIZADA LATAS 355 c.c.
 SENZAO LATAS 355 c.c.
 BEAT LATAS 355 c.c.

subject to the following conditions:

  (a) This authorization shall terminate automatically upon the expiration or earlier termination of the said Bottler’s Agreement.

  (b) Upon the termination or cancellation of this authorization, the Bottler shall immediately discontinue such sale and/or distribution of the Beverages in the Authorized Containers in the Territory.

  (c) The stipulations, covenants, agreements, terms, conditions and provisions of the Bottler’s Agreement shall apply to and be effective for this supplemental authorization.

 

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This authorization supersedes any prior authorizations entered into between the Company and the Bottler in connection with the subject matter of this Annex G.


   
COCA-COLA FEMSA SA. DE C.V. THE COCA-COLA COMPANY
   
By _____________________________ By _____________________________
      Authorized Representative       Authorized Representative

 

Annex G Page 2