-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 AdbID6Tbx1M/e3VYh/KbX6zZUtjgvK/Uya3Q524POjIYIjaPeNDWzQKZXYsVLy4U
 j0/Zs5vZ8LGhwhE+16Pznw==

<SEC-DOCUMENT>0001443537-10-000010.txt : 20101215
<SEC-HEADER>0001443537-10-000010.hdr.sgml : 20101215
<ACCEPTANCE-DATETIME>20101215154406
ACCESSION NUMBER:		0001443537-10-000010
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20101214
FILED AS OF DATE:		20101215
DATE AS OF CHANGE:		20101215

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Lawrence Glover
		CENTRAL INDEX KEY:			0001443537

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-21174
		FILM NUMBER:		101253560

	MAIL ADDRESS:	
		STREET 1:		AVID TECHNOLOGY, INC.
		STREET 2:		ONE PARK WEST
		CITY:			TEWKSBURY
		STATE:			MA
		ZIP:			01876

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			AVID TECHNOLOGY, INC.
		CENTRAL INDEX KEY:			0000896841
		STANDARD INDUSTRIAL CLASSIFICATION:	PHOTOGRAPHIC EQUIPMENT & SUPPLIES [3861]
		IRS NUMBER:				042977748
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0209

	BUSINESS ADDRESS:	
		STREET 1:		75 NETWORK DRIVE
		CITY:			BURLINGTON
		STATE:			MA
		ZIP:			01803
		BUSINESS PHONE:		978.640.6789

	MAIL ADDRESS:	
		STREET 1:		75 NETWORK DRIVE
		CITY:			BURLINGTON
		STATE:			MA
		ZIP:			01803

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	AVID TECHNOLOGY INC
		DATE OF NAME CHANGE:	19930203
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>edgar.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2010-12-14</periodOfReport>

    <issuer>
        <issuerCik>0000896841</issuerCik>
        <issuerName>AVID TECHNOLOGY, INC.</issuerName>
        <issuerTradingSymbol>AVID</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001443537</rptOwnerCik>
            <rptOwnerName>Lawrence Glover</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>7 PLYMOUTH RD</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>LEXINGTON</rptOwnerCity>
            <rptOwnerState>MA</rptOwnerState>
            <rptOwnerZipCode>02421</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>VP of Corporate Development</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2010-12-14</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>227</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>17.60</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>4642</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <footnotes></footnotes>

    <remarks></remarks>

    <ownerSignature>
        <signatureName>/s/ John S. LaMountain as Attorney-in-Fact for Glover Lawrence</signatureName>
        <signatureDate>2010-12-15</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----