0001341522-12-000060.txt : 20120315 0001341522-12-000060.hdr.sgml : 20120315 20120315162005 ACCESSION NUMBER: 0001341522-12-000060 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20120314 FILED AS OF DATE: 20120315 DATE AS OF CHANGE: 20120315 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: KRUEGER ROBERT C CENTRAL INDEX KEY: 0001203204 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-11015 FILM NUMBER: 12694353 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: VIAD CORP CENTRAL INDEX KEY: 0000884219 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-BUSINESS SERVICES, NEC [7389] IRS NUMBER: 361169950 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 1850 NORTH CENTRAL AVE STREET 2: SUITE 800 CITY: PHOENIX STATE: AZ ZIP: 85004-4545 BUSINESS PHONE: (602) 207-4000 MAIL ADDRESS: STREET 1: 1850 NORTH CENTRAL AVE STREET 2: SUITE 800 CITY: PHOENIX STATE: AZ ZIP: 85004-4545 FORMER COMPANY: FORMER CONFORMED NAME: DIAL CORP /DE/ DATE OF NAME CHANGE: 19930823 FORMER COMPANY: FORMER CONFORMED NAME: NEW DIAL CORP DATE OF NAME CHANGE: 19921106 4 1 edgardoc.xml PRIMARY DOCUMENT X0304 4 2012-03-14 0 0000884219 VIAD CORP VVI 0001203204 KRUEGER ROBERT C PO BOX 311717 NEW BRAUNFELS TX 78131 1 0 0 0 Common Stock 2012-03-14 4 S 0 2250 18.4941 D 10800 D The price reported in Column 4 is the weighted average price. The shares were sold in 5 separate transactions ranging from $18.43 to $18.52, inclusive. The reporting person undertakes to provide to any security holder of Viad Corp or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (2) to this Form 4. By: Deborah J. DePaoli For: Robert C. Krueger 2012-03-15