0001341522-12-000007.txt : 20120207
0001341522-12-000007.hdr.sgml : 20120207
20120207155915
ACCESSION NUMBER: 0001341522-12-000007
CONFORMED SUBMISSION TYPE: 4
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20120203
FILED AS OF DATE: 20120207
DATE AS OF CHANGE: 20120207
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: DYKSTRA PAUL B
CENTRAL INDEX KEY: 0001197474
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 001-11015
FILM NUMBER: 12577910
MAIL ADDRESS:
STREET 1: VIAD CORP
STREET 2: 1850 N. CENTRAL AVE SUITE 800
CITY: PHOENIX
STATE: AZ
ZIP: 85004
ISSUER:
COMPANY DATA:
COMPANY CONFORMED NAME: VIAD CORP
CENTRAL INDEX KEY: 0000884219
STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-BUSINESS SERVICES, NEC [7389]
IRS NUMBER: 361169950
STATE OF INCORPORATION: DE
FISCAL YEAR END: 1231
BUSINESS ADDRESS:
STREET 1: 1850 NORTH CENTRAL AVE
STREET 2: SUITE 800
CITY: PHOENIX
STATE: AZ
ZIP: 85004-4545
BUSINESS PHONE: (602) 207-4000
MAIL ADDRESS:
STREET 1: 1850 NORTH CENTRAL AVE
STREET 2: SUITE 800
CITY: PHOENIX
STATE: AZ
ZIP: 85004-4545
FORMER COMPANY:
FORMER CONFORMED NAME: DIAL CORP /DE/
DATE OF NAME CHANGE: 19930823
FORMER COMPANY:
FORMER CONFORMED NAME: NEW DIAL CORP
DATE OF NAME CHANGE: 19921106
4
1
edgardoc.xml
PRIMARY DOCUMENT
X0304
4
2012-02-03
0
0000884219
VIAD CORP
VVI
0001197474
DYKSTRA PAUL B
1850 N. CENTRAL AVE., SUITE 1900
PHOENIX
AZ
85004-4565
1
1
0
0
Chairman, President & CEO
Common Stock
2011-10-28
5
G
0
713
0
D
170420
D
Common Stock
2012-02-03
4
M
0
4412
19.574
A
174832
D
Common Stock
2012-02-03
4
S
0
4412
22
D
170420
D
Common Stock
4068.9749
I
by 401K Plan
Non-Qualified Stock Option (right to buy)
19.574
2012-02-03
4
M
0
4412
0
D
2006-02-19
2013-02-19
Common Stock
4412
0
D
Shares were exercised and sold pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/22/2011.
By: Deborah J. DePaoli For: Paul B. Dykstra
2012-02-07