0001341522-12-000007.txt : 20120207 0001341522-12-000007.hdr.sgml : 20120207 20120207155915 ACCESSION NUMBER: 0001341522-12-000007 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20120203 FILED AS OF DATE: 20120207 DATE AS OF CHANGE: 20120207 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: DYKSTRA PAUL B CENTRAL INDEX KEY: 0001197474 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-11015 FILM NUMBER: 12577910 MAIL ADDRESS: STREET 1: VIAD CORP STREET 2: 1850 N. CENTRAL AVE SUITE 800 CITY: PHOENIX STATE: AZ ZIP: 85004 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: VIAD CORP CENTRAL INDEX KEY: 0000884219 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-BUSINESS SERVICES, NEC [7389] IRS NUMBER: 361169950 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 1850 NORTH CENTRAL AVE STREET 2: SUITE 800 CITY: PHOENIX STATE: AZ ZIP: 85004-4545 BUSINESS PHONE: (602) 207-4000 MAIL ADDRESS: STREET 1: 1850 NORTH CENTRAL AVE STREET 2: SUITE 800 CITY: PHOENIX STATE: AZ ZIP: 85004-4545 FORMER COMPANY: FORMER CONFORMED NAME: DIAL CORP /DE/ DATE OF NAME CHANGE: 19930823 FORMER COMPANY: FORMER CONFORMED NAME: NEW DIAL CORP DATE OF NAME CHANGE: 19921106 4 1 edgardoc.xml PRIMARY DOCUMENT X0304 4 2012-02-03 0 0000884219 VIAD CORP VVI 0001197474 DYKSTRA PAUL B 1850 N. CENTRAL AVE., SUITE 1900 PHOENIX AZ 85004-4565 1 1 0 0 Chairman, President & CEO Common Stock 2011-10-28 5 G 0 713 0 D 170420 D Common Stock 2012-02-03 4 M 0 4412 19.574 A 174832 D Common Stock 2012-02-03 4 S 0 4412 22 D 170420 D Common Stock 4068.9749 I by 401K Plan Non-Qualified Stock Option (right to buy) 19.574 2012-02-03 4 M 0 4412 0 D 2006-02-19 2013-02-19 Common Stock 4412 0 D Shares were exercised and sold pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/22/2011. By: Deborah J. DePaoli For: Paul B. Dykstra 2012-02-07