-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, CqYKa6OgngelNGDu83ZlkUAEmOdocQAGlwy/nzntCLAyv7tHCwTsDuQMeh9NI/OO +SBCRTWqxtKVcoovdBsP1A== 0000919574-08-004801.txt : 20080815 0000919574-08-004801.hdr.sgml : 20080814 20080815161951 ACCESSION NUMBER: 0000919574-08-004801 CONFORMED SUBMISSION TYPE: SC 13G/A PUBLIC DOCUMENT COUNT: 1 FILED AS OF DATE: 20080815 DATE AS OF CHANGE: 20080815 SUBJECT COMPANY: COMPANY DATA: COMPANY CONFORMED NAME: Perfumania Holdings, Inc. CENTRAL INDEX KEY: 0000880460 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-MISCELLANEOUS RETAIL [5900] IRS NUMBER: 650026340 STATE OF INCORPORATION: FL FISCAL YEAR END: 0205 FILING VALUES: FORM TYPE: SC 13G/A SEC ACT: 1934 Act SEC FILE NUMBER: 005-41910 FILM NUMBER: 081023131 BUSINESS ADDRESS: STREET 1: 251 INTERNATIONAL PARKWAY CITY: SUNRISE STATE: FL ZIP: 33325 BUSINESS PHONE: 3058891600 MAIL ADDRESS: STREET 1: 251 INTERNATIONAL PARKWAY CITY: SUNRISE STATE: FL ZIP: 33325 FORMER COMPANY: FORMER CONFORMED NAME: E COM VENTURES INC DATE OF NAME CHANGE: 20000211 FORMER COMPANY: FORMER CONFORMED NAME: PERFUMANIA INC DATE OF NAME CHANGE: 19930328 FILED BY: COMPANY DATA: COMPANY CONFORMED NAME: FEINBERG JEFF CENTRAL INDEX KEY: 0001088219 FILING VALUES: FORM TYPE: SC 13G/A BUSINESS ADDRESS: STREET 1: 12230 EL CAMINO REAL CITY: SAN DIEGO STATE: CA ZIP: 92130 BUSINESS PHONE: 8582593440 MAIL ADDRESS: STREET 1: C/O JLF ASSET MANAGEMENT, LLC STREET 2: 2775 VIA DE LA VALLE, SUITE 204 CITY: DEL MAR STATE: CA ZIP: 92014 SC 13G/A 1 d910040_13g-a.txt SECURITIES AND EXCHANGE COMMISSION WASHINGTON, DC 20549 SCHEDULE 13G INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULES 13d-1(b), (c) AND (d) AND AMENDMENTS THERETO FILED PURSUANT TO RULE 13d-2(b) (Amendment No. 3) Perfumania Holdings, Inc. (formerly, E Com Ventures, Inc.) - -------------------------------------------------------------------------------- (Name of Issuer) Common Stock, par value $0.01 per share - -------------------------------------------------------------------------------- (Title of Class of Securities) 71376C100 - -------------------------------------------------------------------------------- (CUSIP Number) August 11, 2008 (1) - -------------------------------------------------------------------------------- (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant to which this Schedule is filed: [_] Rule 13d-1(b) [X] Rule 13d-1(c) [_] Rule 13d-1(d) (1) In connection with the August 11, 2008 merger of E Com Ventures, Inc. (now named Perfumania Holdings, Inc.) (the "Issuer") with Model Reorg, Inc. ("Model Reorg") via the Issuer's wholly-owned subsidiary, Model Reorg Acquisition LLC, the Issuer (i) changed its name to "Perfumania Holdings, Inc." and (ii) issued 5,900,000 shares of its Common Stock to the Model Reorg shareholders. This issuance increased the Issuer's total outstanding shares of Common Stock, thereby substantially lowering the Reporting Persons' respective beneficial ownership percentages. CUSIP No. 71376C100 --------------------- 1. NAME OF REPORTING PERSONS I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY) Jeffrey L. Feinberg 2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [_] (b) [X] 3. SEC USE ONLY 4. CITIZENSHIP OR PLACE OF ORGANIZATION United States NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH 5. SOLE VOTING POWER 0 6. SHARED VOTING POWER 598,783 7. SOLE DISPOSITIVE POWER 0 8. SHARED DISPOSITIVE POWER 598,783 9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 598,783 10. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* [_] 11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 6.68% 12. TYPE OF REPORTING PERSON* IN, HC CUSIP No. 71376C100 --------------------- 1. NAME OF REPORTING PERSONS I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY) JLF Asset Management, L.L.C. 2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [_] (b) [X] 3. SEC USE ONLY 4. CITIZENSHIP OR PLACE OF ORGANIZATION Delaware NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH 5. SOLE VOTING POWER 0 6. SHARED VOTING POWER 598,783 7. SOLE DISPOSITIVE POWER 0 8. SHARED DISPOSITIVE POWER 598,783 9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 598,783 10. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* [_] 11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 6.68% 12. TYPE OF REPORTING PERSON* OO CUSIP No. 71376C100 --------------------- 1. NAME OF REPORTING PERSONS I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY) JLF Partners I, L.P. 2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [_] (b) [X] 3. SEC USE ONLY 4. CITIZENSHIP OR PLACE OF ORGANIZATION Delaware NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH 5. SOLE VOTING POWER 0 6. SHARED VOTING POWER 246,217 7. SOLE DISPOSITIVE POWER 0 8. SHARED DISPOSITIVE POWER 246,217 9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 246,217 10. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* [_] 11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 2.75% 12. TYPE OF REPORTING PERSON* PN CUSIP No. 71376C100 --------------------- 1. NAME OF REPORTING PERSONS I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY) JLF Offshore Fund, Ltd. 2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [_] (b) [X] 3. SEC USE ONLY 4. CITIZENSHIP OR PLACE OF ORGANIZATION Cayman Islands NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH 5. SOLE VOTING POWER 0 6. SHARED VOTING POWER 333,466 7. SOLE DISPOSITIVE POWER 0 8. SHARED DISPOSITIVE POWER 333,466 9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 333,466 10. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* [_] 11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 3.72% 12. TYPE OF REPORTING PERSON* CO CUSIP No. 71376C100 --------------------- Item 1(a). Name of Issuer: Perfumania Holdings, Inc. (formerly, E Com Ventures, Inc.) ------------------------------------------------------------------- Item 1(b). Address of Issuer's Principal Executive Offices: 251 International Parkway Sunrise, FL 33325 ------------------------------------------------------------------- Item 2(a). Name of Person Filing: Jeffrey L. Feinberg JLF Asset Management, L.L.C. JLF Partners I, L.P. JLF Offshore Fund, Ltd. ------------------------------------------------------------------- Item 2(b). Address of Principal Business Office, or if None, Residence: Jeffrey L. Feinberg c/o JLF Asset Management, L.L.C. 2775 Via de la Valle, Suite 204 Del Mar, CA 92014 JLF Asset Management, L.L.C. 2775 Via de la Valle, Suite 204 Del Mar, CA 92014 JLF Partners I, L.P. c/o JLF Asset Management, L.L.C. 2775 Via de la Valle, Suite 204 Del Mar, CA 92014 JLF Offshore Fund, Ltd. c/o Goldman Sachs (Cayman) Trust, Ltd. P.O. Box 896, 2nd Floor North Church Street George Town, Grand Cayman Cayman Islands ------------------------------------------------------------------- Item 2(c). Citizenship: Jeffrey L. Feinberg - United States JLF Asset Management, L.L.C. - Delaware JLF Partners I, L.P. - Delaware JLF Offshore Fund, Ltd. - Cayman Islands ------------------------------------------------------------------- Item 2(d). Title of Class of Securities: Common Stock, par value $0.01 per share ------------------------------------------------------------------- Item 2(e). CUSIP Number: 71376C100 ------------------------------------------------------------------- Item 3. If This Statement is Filed Pursuant to Rule 13d-1(b), or 13d-2(b) or (c), Check Whether the Person Filing is a: (a) [_] Broker or dealer registered under Section 15 of the Exchange Act. (b) [_] Bank as defined in Section 3(a)(6) of the Exchange Act. (c) [_] Insurance company as defined in Section 3(a)(19) of the Exchange Act. (d) [_] Investment company registered under Section 8 of the Investment Company Act. (e) [_] An investment adviser in accordance with Rule 13d-1(b)(1)(ii)(E); (f) [_] An employee benefit plan or endowment fund in accordance with Rule 13d-1(b)(1)(ii)(F); (g) [_] A parent holding company or control person in accordance with Rule 13d-1(b)(1)(ii)(G); (h) [_] A savings association as defined in Section 3(b) of the Federal Deposit Insurance Act; (i) [_] A church plan that is excluded from the definition of an investment company under Section 3(c)(14) of the Investment Company Act; (j) [_] Group, in accordance with Rule 13d-1(b)(1)(ii)(J). Item 4. Ownership. Provide the following information regarding the aggregate number and percentage of the class of securities of the issuer identified in Item 1. (a) Amount beneficially owned: Jeffrey L. Feinberg: 598,783 shares JLF Asset Management, L.L.C.: 598,783 shares JLF Partners I, L.P.: 246,217 shares JLF Offshore Fund, Ltd.: 333,466 shares ------------------------------------------------------------------- (b) Percent of class: Jeffrey L. Feinberg: 6.68% JLF Asset Management, L.L.C.: 6.68% JLF Partners I, L.P.: 2.75% JLF Offshore Fund, Ltd.: 3.72% ------------------------------------------------------------------- (c) Number of shares as to which Jeffrey L. Feinberg has: (i) Sole power to vote or to direct the vote 0 ---------------------, (ii) Shared power to vote or to direct the vote 598,783 ---------------------, (iii) Sole power to dispose or to direct the disposition of 0 ---------------------, (iv) Shared power to dispose or to direct the disposition of 598,783 ---------------------. Number of shares as to which JLF Asset Management, L.L.C. has: (i) Sole power to vote or to direct the vote 0 ---------------------, (ii) Shared power to vote or to direct the vote 598,783 ---------------------, (iii) Sole power to dispose or to direct the disposition of 0 ---------------------, (iv) Shared power to dispose or to direct the disposition of 598,783 ---------------------. Number of shares as to which JLF Partners I, L.P. has: (i) Sole power to vote or to direct the vote 0 ---------------------, (ii) Shared power to vote or to direct the vote 246,217 ---------------------, (iii) Sole power to dispose or to direct the disposition of 0 ---------------------, (iv) Shared power to dispose or to direct the disposition of 246,217 ---------------------. Number of shares as to which JLF Offshore Fund, Ltd. has: (i) Sole power to vote or to direct the vote 0 ---------------------, (ii) Shared power to vote or to direct the vote 333,466 ---------------------, (iii) Sole power to dispose or to direct the disposition of 0 ---------------------, (iv) Shared power to dispose or to direct the disposition of 333,466 ---------------------. Item 5. Ownership of Five Percent or Less of a Class. If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities check the following [X]. JLF Partners I, L.P. JLF Offshore Fund, Ltd. ---------------------------------------------------------------------- Item 6. Ownership of More Than Five Percent on Behalf of Another Person. If any other person is known to have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, such securities, a statement to that effect should be included in response to this item and, if such interest relates to more than five percent of the class, such person should be identified. A listing of the shareholders of an investment company registered under the Investment Company Act of 1940 or the beneficiaries of employee benefit plan, pension fund or endowment fund is not required. N/A ---------------------------------------------------------------------- Item 7. Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person. If a parent holding company or Control person has filed this schedule, pursuant to Rule 13d-1(b)(1)(ii)(G), so indicate under Item 3(g) and attach an exhibit stating the identity and the Item 3 classification of the relevant subsidiary. If a parent holding company or control person has filed this schedule pursuant to Rule 13d-1(c) or Rule 13d-1(d), attach an exhibit stating the identification of the relevant subsidiary. N/A ---------------------------------------------------------------------- Item 8. Identification and Classification of Members of the Group. If a group has filed this schedule pursuant to s.240.13d-1(b)(1)(ii)(J), so indicate under Item 3(j) and attach an exhibit stating the identity and Item 3 classification of each member of the group. If a group has filed this schedule pursuant to s.240.13d-1(c) or s.240.13d-1(d), attach an exhibit stating the identity of each member of the group. N/A ---------------------------------------------------------------------- Item 9. Notice of Dissolution of Group. Notice of dissolution of a group may be furnished as an exhibit stating the date of the dissolution and that all further filings with respect to transactions in the security reported on will be filed, if required, by members of the group, in their individual capacity. See Item 5. N/A ---------------------------------------------------------------------- Item 10. Certifications. Certification for Rule 13d-1(c): By signing below, each reporting person certifies that, to the best of its knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect. SIGNATURE After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct. August 15, 2008 ---------------------------------------- (Date) JEFFREY L. FEINBERG (2) /s/ Jeffrey L. Feinberg ---------------------------------------- JLF ASSET MANAGEMENT, L.L.C. (2) By: /s/ Jeffrey L. Feinberg ---------------------------------------- Managing Member JLF PARTNERS I, L.P. By: /s/ Jeffrey L. Feinberg ---------------------------------------- Managing Member of JLF Asset Management L.L.C., its management company JLF OFFSHORE FUND, LTD. By: /s/ Jeffrey L. Feinberg ---------------------------------------- Managing Member of JLF Asset Management L.L.C., its investment Manager (2)These Reporting Persons disclaim beneficial ownership except to the extent of their pecuniary interest therein. Exhibit A AGREEMENT The undersigned agree that this Amendment No. 3 to Schedule 13G dated August 15, 2008 relating to the Common Stock, par value $0.01 per share, of Perfumania Holdings, Inc. (formerly, E Com Ventures, Inc.) shall be filed on behalf of the undersigned. JEFFREY L. FEINBERG /s/ Jeffrey L. Feinberg ---------------------------------------- JLF ASSET MANAGEMENT, L.L.C. By: /s/ Jeffrey L. Feinberg ---------------------------------------- Managing Member JLF PARTNERS I, L.P. By: /s/ Jeffrey L. Feinberg ---------------------------------------- Managing Member of JLF Asset Management L.L.C., its management company JLF OFFSHORE FUND, LTD. By: /s/ Jeffrey L. Feinberg ---------------------------------------- Managing Member of JLF Asset Management L.L.C., its investment manager SK 02717 0006 910040 -----END PRIVACY-ENHANCED MESSAGE-----