EX-10 3 ex102.txt EXHIBIT 10.2 - RESUME OF WILLIAM O'NEILL EXHIBIT 10.2 Bill O'Neill My twenty year career in the protein industry has focused on commercializing "what's next" for the retail meat case & frozen grocery. Ahead of the conventional wisdom's rush to market, I helped pioneer concepts such as low- fat ground beef, case-ready fresh meat, sourced-verified beef, fully-cooked entrees and private label fully-cooked meat. In each case, we leveraged emerging technologies to give customers a competitive advantage in the marketplace. History 2001 - 2010 Advance Brands, Edmond, OK - Vice President Business Development * One of four officers who started & built a highly profitable $225 million fully-cooked protein business in 9 years * Created the #3 selling brand in cooked frozen poultry & meat - Fast Fixin' & Fast Classics, based on IRI * Became the #1 supplier of fully-cooked burgers to the retail channel * Developed a $40 million private-label business by partnering with premier retailers like HEB, Walmart, Meijer, Target & Giant Eagle * Business sold to Oaktree Capital in 2010 2000 - 2001 Quik-to-Fix, Dallas, TX - Vice President Retail * Created a $30 million private label fully-cooked protein business in eighteen months by focusing on key retailers like HEB, Publix, Meijer & Giant Eagle * Business sold to Smithfield Foods in 2001 1998 - 2000 Flint Hills Foods, Wamego, KS - Vice President Retail * Created the industry's first fully-cooked protein entrees * Created a $50 million fully-cooked entree business by marketing Classic Main Courses to most major U.S. retailers * Business sold to Hormel in 2000, and became the foundation of their value-added business segment 1996 - 1998 Koch Industries, Wichita, KS - Director Retail Sales & Marketing * Collaborated with a team of seven to create and market the industry' first source-verified, guaranteed-tender beef program * Marketed Clear Creek Ranch . . . Private Stock, to premier retailers & food service operators like Wegmans, HEB, Publix and Sysco * Business sold to Cargill in 1998 Bill O'Neill Page 2 of 2 1995 - 1996 Smithfield Packing Co, Smithfield, VA - Director Case Ready Products * Created a case-ready pork business that delivered freshly cut pork in modified atmosphere packages to targeted customers like Walmart, Kroger and Food Lion * Directed the development of two facilities, and built an organization comprised of 150 associates 1990 - 1995 Fairbank Farms, Ashville, NY - Executive Vice President, Chief Operating Officer * Re-organized a commodity-based company destroyed by fire into a value- added manufacturing business * Developed & marketed the country's first low-fat ground beef in response to McDonald's McLean Deluxe * Became the first manufacturer to provide attractive nutritional labeling inside the box of fine-grind ground beef * Created the country's initial case-ready fresh meat program, designed to replicate the European programs driven by Tesco Education 1977 - 1981 Gettysburg College, Gettysburg PA - Bachelor of Arts, Economics Major, 3.4GPA Hobbies * Running, Biking & Golfing * Reading Fiction, Self-Improvement, Biographies * Cheerleading my wife's triathlon success