-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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 bSa0kIXd9mNruDhED8/Ftw==

<SEC-DOCUMENT>0001172661-03-000050.txt : 20031209
<SEC-HEADER>0001172661-03-000050.hdr.sgml : 20031209
<ACCEPTANCE-DATETIME>20031209105304
ACCESSION NUMBER:		0001172661-03-000050
CONFORMED SUBMISSION TYPE:	SC 13G
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20031209

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			VALUEVISION MEDIA INC
		CENTRAL INDEX KEY:			0000870826
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-CATALOG & MAIL-ORDER HOUSES [5961]
		IRS NUMBER:				411673770
		STATE OF INCORPORATION:			MN
		FISCAL YEAR END:			0131

	FILING VALUES:
		FORM TYPE:		SC 13G
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	005-41757
		FILM NUMBER:		031043850

	BUSINESS ADDRESS:	
		STREET 1:		6740 SHADY OAK RD
		CITY:			MINNEAPOLIS
		STATE:			MN
		ZIP:			55344-3433
		BUSINESS PHONE:		6129475200

	MAIL ADDRESS:	
		STREET 1:		6740 SHADY OAK RAOD
		CITY:			EDEN PRAIRIE
		STATE:			MN
		ZIP:			55344-3433

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	VALUEVISION INTERNATIONAL INC
		DATE OF NAME CHANGE:	19930328

FILED BY:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			WESTCAP INVESTORS LLC
		CENTRAL INDEX KEY:			0001010614
		STATE OF INCORPORATION:			CA
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		SC 13G

	BUSINESS ADDRESS:	
		STREET 1:		11111 SANTA MONICA BLVD.
		STREET 2:		SUITE 820
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90025
		BUSINESS PHONE:		(310)996-3200

	MAIL ADDRESS:	
		STREET 1:		1111 SANTA MONICA BLVD
		STREET 2:		SUITE 820
		CITY:			LOS ANGELES
		STATE:			CA
		ZIP:			90025
</SEC-HEADER>
<DOCUMENT>
<TYPE>SC 13G
<SEQUENCE>1
<FILENAME>westcap1203.txt
<DESCRIPTION>FORM 13G FILING
<TEXT>

SC 13G
<SEQUENCE>1
<FILENAME>org13g.txt


United States
Securities and Exchange Commission
Washington DC 20549

Schedule 13G


Item 1

(a) Valuevision Media, Inc.
(b) 6740 Shady Oak Road, Minneapolis, MN 55344


Item 2

(a)Westcap Investors, LLC
(b)11111 Santa Monica Boulevard, Suite 820, Los Angeles, CA 90025
(c) Delaware
(d) Common
(e) 92047K107


Item 3

(e)  IA


Item 4

(a) 5695608
(b) 15.84%
(c) i  4986784
   ii  0
   iii 5695608
   iv  0


Item 10

Date 12/5/2003

Signature /s/ Stephen Rack
Title Vice President


</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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