EX-99.1 2 e991.htm EXHIBIT 99.1





            This material contains certain “forward-looking” statements.  These
statements are based on management’s current expectations and are
naturally subject to uncertainty and changes in circumstances.  Actual
results may vary materially from the expectations contained herein and
readers/listeners are cautioned not to place undue reliance on any
forward-looking comments.  For a review of specific risk factors, please
refer to our statements filed at the Securities and Exchange
Commission.  Hansen Natural Corporation undertakes
no obligation to
update or alter its forward-looking statements, whether as a result of
new information, future events or otherwise.


Hansen’s is a 70 year old trusted brand that stands for high quality

Hansen’s formulates and markets unique premium beverages at the
forefront of consumer trends.

Hansen’s enjoys leadership positions in several beverage categories,
including the natural soda, apple juice, and energy drinks.

Hansen’s is one of the fastest growing companies in the US.

Hansen’s is listed on the NASDAQ stock exchange symbol (HANS).


Natural Sodas


Fruit Juices


Monster Energy Drinks


Energy Drinks – Allied Brands


Annual Gross Sales
(net of cash discounts & returns)






Stock Performance

Market Cap US $2.99 Billion

2 for 1 Split

4 for 1 Split


Beverage Forum Company of the Year

2004 and 2006


Forbes #1 Small Company 2005


Fortune Magazine Top 100 Fastest Growing Companies 2005


BusinessWeek #2 Company to Watch 2006


Forbes #2 Best Small Company 2006


Fortune #2 Fastest Growing Company 2006


Advertising Age Top 50 Brands Award


U.S. Energy Category $ Volume in All Channels

Source:  AC Nielsen Total US All Outlets Combined Excluding Wal Mart (Expansion Markets introduced in Convenience Channel in 2005)


2006 U.S. Energy Category Share $ Growth
by Retail Channel

Energy Category Total US $3.11 Billion

+47% vs YA


vs YA


vs YA


vs YA


vs YA

Source:  AC Nielsen Total US Excluding Wal Mart (Expansion Markets used in Convenience Channel)


Source:  AC Nielsen Total US CTMM Expansion Full Year 2006

No other brand in the category has picked up as much share as Monster.

U.S. Energy Category 2006
Brand Share Change


U.S. Energy Category
Manufacturer Share

Source:  AC Nielsen Total US CTMM Expansion Full Year 2006


U.S. Retail Pricing

Source:  AC Nielsen Total US CTMM Expansion Full Year 2006



8oz Red Bull


16oz Amp


16oz Monster SKU's


16oz No Fear SKU's


16oz Adrenaline Rush


16oz Rockstar SKU's


16oz Full Throttle SKU's




U.S. Distribution Partners


Monster Energy Positioning

Monster is a brand with an attitude - aggressive, sinister,
mysterious, cool and fun.  Monster is about action sports, rock
music, partying, chicks, living life on the edge and going big.


Monster Drinkers

Young people of both sexes who are fearless, early
adapters, fashion forward, opinion leaders.


Sports Marketing


Monster Sports

Monster has assembled the most influential and core
professional athlete roster targeting the difficult to reach
young adult in an edgy way.

100+ Professional Athletes


Monster Energy Kawasaki Race Team

Monster Energy has joined forces with Factory
Kawasaki to sponsor their entire race program.


Monster Energy Kawasaki Race Team

James Stewart

Tim Ferry


Team Monster Energy

Team Monster Energy/Pro Circuit/Kawasaki

Pro Circuit Supercross/Motocross

Chris Gosselaar

Ryan Villopoto

Ben Townley

Brett Metcalf

Christophe Pourcel


Team Monster Energy


Ivan Tedesco

2005 Supercross &
Motocross Lites Champion

Ricky Carmichael

15x Champion



John Hopkins


Legendary six-time NHRA Champion

Kenny Bernstein

NHRA Drag Racing


SCORE Baja 1000 Team

Alan Pflueger


Dakar Rally Team

Robby Gordon


Rally Car

Driver Ken Block #43

2005 Rally America Rookie of the Year

X Games 12 Rally Racing Bronze Medalist

2006 Rally America Championship 2nd Place Overall

171 Foot Rally Car Jump for Stunt Junkies


Team Monster Energy


Tucker Hibbert

2007 Winter X-Games Gold Metal

Paul Thacker

world distance snowmobile jumping record holder


Team Monster Energy

Freestyle Snowcross

Chris Burandt

2007 Winter X-Games Gold Medal

Paul Thacker

world distance snowmobile jumping record holder


Team Monster Energy

Ryan Capes
World record long distance jump

Mike Metzger X-Games/Dew Tour

Adam Jones - X-Games/Dew Tour

Freestyle MX

Nate Adams


Team Monster Energy

TJ Lavin - X-Games/Dew Tour

Top BMX Competitor and Host
of MTV Road Rules Challenge



Ryan Guettler - X-Games/Dew Tour

Dave Mirra


Team Monster Energy


Pierre-Luc Gagnon

Jake Brown


Jereme Rogers

Taylor Smith


Team Monster Energy


Shane Dorian

Cory Lopez

Casey Brown

Dane Reynolds

Makua Rothman


Team Monster Energy


Nate Holland BoarderX

Winter X-Games Gold Medalist

US Olympic Team

Mark Frank Montoya



Danny Kass -


Winter X-Games Bronze medalist

US Olympic Team

Andy Finch -

US Olympic Team

Prescilla Levac




Team Monster Energy


CR Johnson X-Games

Peter Olenick X-Games

Corey Vanular X-Games


Team Monster Energy


Melissa Marquardt - X-Games

Shane Bonifay - X-Games

Shawn Watson - X-Games

Daniel Watkins - X-Games

Danny Harf X-Games


Team Monster Energy

Sam Hill – 2006 World Champion



Rich Houseman


Monster Army


Magazine Coverage


Television Coverage






Warped Tour


Headliner Bands


Local Bands

Monster Energy sponsors 50 of the most influential local
bands to infiltrate the local music and club scene.



Wee Man

Matt Hotch

Rick Thorne


Field Marketing

Monster is a grassroots brand that can’t be built from a headquarters.


Monster Ambassador Teams



Brand Trial

1.5 Million samples delivered peer-to-peer


Collegiate Ambassador Team



Collegiate Ambassador Teams

Collegiate Ambassador Teams (CAT)

Large colleges and universities with 10,000+ students

CAT’s get Monster at all the right parties

Study halls are stocked with Monster during finals week

Monster is at all the right fraternity and sorority functions

Monster is at intramural sporting events


Monster Allies

Monster has a host of credible marketing partners
that lend credibility to the brand.



Extensive image focused web site deep in complexity and content.

  Daily updates with news and events keeps site fresh.

  Consumer interactive contests.

  Actively promoting traffic with web-based advertising and hyperlinks from other sites.


Las Vegas Monorail

35,000 riders per day

In car video screens
featuring action sports

Monster vending
machines are outselling
water vending


T.D.M.’s are our “Feet in the Street” to provide support where it does the most good - at account level.

  Trained sales professionals who don’t take “no” for an answer.

  T.D.M.’s sell-in product, set coolers and merchandise, building “quality distribution”.

  Logo identified vans supplied by HBC.



Winning the war at retail

Trade Development Managers


2007 Consumer Promotions

Jan. 1 - April 30

May 1 - Aug. 31

Sept. 1 - Dec. 31

Retail Activation of Marketing Platforms

May 1 – June 30


Merchandising Support




New Products


The Juice is Loose…

The Magical smells in the air driving to
the Monster Energy Pipeline Pro Surf
competition on the North Shore of Oahu
was our inspiration for new Monster M-

We started with a killer combo of tropical
juices, added in some original Monster
flavor then souped it up with a full load of
our potent Monster Energy blend.


Monster M-80…another radical “Juice
Monster” hybrid with explosive flavor and
the big bad Monster buzz you know and


80% Juice - 100% Monster