Executive Vice President

0001580642-20-000680.txt : 20200213 0001580642-20-000680.hdr.sgml : 20200213 20200213155722 ACCESSION NUMBER: 0001580642-20-000680 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20191231 FILED AS OF DATE: 20200213 DATE AS OF CHANGE: 20200213 EFFECTIVENESS DATE: 20200213 FILER: COMPANY DATA: COMPANY CONFORMED NAME: ZWJ INVESTMENT COUNSEL INC CENTRAL INDEX KEY: 0000842782 IRS NUMBER: 581434494 STATE OF INCORPORATION: GA FISCAL YEAR END: 0131 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-02376 FILM NUMBER: 20610235 BUSINESS ADDRESS: STREET 1: 75 14TH STREET NE STREET 2: SUITE 2900 CITY: ATLANTA STATE: GA ZIP: 30309-7604 BUSINESS PHONE: 4048732211 MAIL ADDRESS: STREET 1: 75 14TH STREET NE STREET 2: SUITE 2900 CITY: ATLANTA STATE: GA ZIP: 30309-7604 FORMER COMPANY: FORMER CONFORMED NAME: ZELIFF WALLACE JACKSON INVESTMENT COUNSEL INC DATE OF NAME CHANGE: 19990408 FORMER COMPANY: FORMER CONFORMED NAME: ZELIFF WALLACE ADVISORY CO INC/GA DATE OF NAME CHANGE: 19970618 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0000842782 XXXXXXXX 12-31-2019 12-31-2019 false ZWJ INVESTMENT COUNSEL INC

75 14th Street Ne Suite 2900 Atlanta GA 30309-7604

13F HOLDINGS REPORT 028-02376 N John Shepard Executive Vice President 404-873-2211 /s/ John Shepard Atlanta GA 02-13-2020 0 212 1486042 INFORMATION TABLE 2 infotable.xml AFLAC INC COM 001055102 804 15194 SH SOLE 0 0 15194 ABBOTT LABS COM 002824100 9323 107331 SH SOLE 0 0 107331 ALASKA AIR GROUP INC COM 011659109 10540 155578 SH SOLE 0 0 155578 ALIGN TECHNOLOGY INC COM 016255101 446 1600 SH SOLE 0 0 1600 AMAZON COM INC COM 023135106 2330 1261 SH SOLE 0 0 1261 AMERICAN ELEC PWR CO INC COM 025537101 1338 14152 SH SOLE 0 0 14152 AMERICAN EXPRESS CO COM 025816109 23332 187423 SH SOLE 0 0 187423 AMGEN INC COM 031162100 718 2977 SH SOLE 0 0 2977 ANTHEM INC COM 036752103 36185 119806 SH SOLE 0 0 119806 APPLE INC COM 037833100 37574 127954 SH SOLE 0 0 127954 ASTRAZENECA PLC SPONSORED ADR 046353108 35156 705093 SH SOLE 0 0 705093 AUTOMATIC DATA PROCESSING IN COM 053015103 2217 13000 SH SOLE 0 0 13000 AUTOZONE INC COM 053332102 523 439 SH SOLE 0 0 439 BANK AMER CORP COM 060505104 3630 103052 SH SOLE 0 0 103052 BAXTER INTL INC COM 071813109 765 9144 SH SOLE 0 0 9144 BECTON DICKINSON & CO COM 075887109 218 801 SH SOLE 0 0 801 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 5042 22260 SH SOLE 0 0 22260 BOEING CO COM 097023105 3792 11641 SH SOLE 0 0 11641 BRISTOL MYERS SQUIBB CO COM 110122108 13243 206316 SH SOLE 0 0 206316 BRISTOL MYERS SQUIBB CO RIGHT 99/99/9999 110122157 579 192419 SH SOLE 0 0 192419 CSX CORP COM 126408103 268 3706 SH SOLE 0 0 3706 CVS HEALTH CORP COM 126650100 318 4285 SH SOLE 0 0 4285 CARNIVAL CORP UNIT 99/99/9999 143658300 21872 430306 SH SOLE 0 0 430306 CATERPILLAR INC DEL COM 149123101 204 1383 SH SOLE 0 0 1383 CHEVRON CORP NEW COM 166764100 31815 264000 SH SOLE 0 0 264000 CITIGROUP INC COM NEW 172967424 721 9029 SH SOLE 0 0 9029 CITIZENS FINL GROUP INC COM 174610105 17822 438855 SH SOLE 0 0 438855 COCA COLA CO COM 191216100 67611 1221525 SH SOLE 0 0 1221525 COLGATE PALMOLIVE CO COM 194162103 265 3850 SH SOLE 0 0 3850 COMERICA INC COM 200340107 237 3300 SH SOLE 0 0 3300 DARDEN RESTAURANTS INC COM 237194105 285 2616 SH SOLE 0 0 2616 DEERE & CO COM 244199105 299 1726 SH SOLE 0 0 1726 DELTA AIR LINES INC DEL COM NEW 247361702 646 11053 SH SOLE 0 0 11053 DISNEY WALT CO COM DISNEY 254687106 1667 11525 SH SOLE 0 0 11525 DOLLAR GEN CORP NEW COM 256677105 22514 144339 SH SOLE 0 0 144339 DOW INC COM 260557103 263 4807 SH SOLE 0 0 4807 ECOLAB INC COM 278865100 11582 60015 SH SOLE 0 0 60015 ELECTRONIC ARTS INC COM 285512109 330 3074 SH SOLE 0 0 3074 EMERSON ELEC CO COM 291011104 1050 13768 SH SOLE 0 0 13768 FISERV INC COM 337738108 19379 167595 SH SOLE 0 0 167595 GENERAL ELECTRIC CO COM 369604103 1738 155728 SH SOLE 0 0 155728 GENERAL MLS INC COM 370334104 374 6974 SH SOLE 0 0 6974 GENUINE PARTS CO COM 372460105 54781 515686 SH SOLE 0 0 515686 GILEAD SCIENCES INC COM 375558103 375 5773 SH SOLE 0 0 5773 HAVERTY FURNITURE INC COM 419596101 1185 58800 SH SOLE 0 0 58800 HAVERTY FURNITURE INC CL A 419596200 476 23588 SH SOLE 0 0 23588 HOME DEPOT INC COM 437076102 14707 67345 SH SOLE 0 0 67345 HONEYWELL INTL INC COM 438516106 774 4371 SH SOLE 0 0 4371 HUNT J B TRANS SVCS INC COM 445658107 7153 61249 SH SOLE 0 0 61249 INGREDION INC COM 457187102 18776 202004 SH SOLE 0 0 202004 INTEL CORP COM 458140100 1454 24296 SH SOLE 0 0 24296 INTERNATIONAL BUSINESS MACHS COM 459200101 1913 14271 SH SOLE 0 0 14271 INTERNATIONAL FLAVORS&FRAGRA COM 459506101 16751 129832 SH SOLE 0 0 129832 INTERPUBLIC GROUP COS INC COM 460690100 29480 1276189 SH SOLE 0 0 1276189 ISHARES GOLD TRUST ISHARES 464285105 1019 70285 SH SOLE 0 0 70285 ISHARES TR CORE S&P TTL STK 464287150 1521 20925 SH SOLE 0 0 20925 ISHARES TR SELECT DIVID ETF 464287168 801 7582 SH SOLE 0 0 7582 ISHARES TR TIPS BD ETF 464287176 1449 12430 SH SOLE 0 0 12430 ISHARES TR CORE S&P500 ETF 464287200 2138 6614 SH SOLE 0 0 6614 ISHARES TR S&P 500 GRWT ETF 464287309 1549 8000 SH SOLE 0 0 8000 ISHARES TR GLOB HLTHCRE ETF 464287325 688 10000 SH SOLE 0 0 10000 ISHARES TR CORE S&P MCP ETF 464287507 1629 7916 SH SOLE 0 0 7916 ISHARES TR RUS 1000 VAL ETF 464287598 584 4281 SH SOLE 0 0 4281 ISHARES TR RUS 1000 GRW ETF 464287614 1300 7390 SH SOLE 0 0 7390 ISHARES TR RUS 1000 ETF 464287622 1056 5918 SH SOLE 0 0 5918 ISHARES TR CORE S&P US VLU 464287663 340 5396 SH SOLE 0 0 5396 ISHARES TR U.S. REAL ES ETF 464287739 1024 11000 SH SOLE 0 0 11000 ISHARES TR CORE S&P SCP ETF 464287804 884 10538 SH SOLE 0 0 10538 ISHARES TR GLB INFRASTR ETF 464288372 208 4340 SH SOLE 0 0 4340 ISHARES TR INTRM GOV CR ETF 464288612 759 6737 SH SOLE 0 0 6737 ISHARES TR GLB CNSM STP ETF 464288737 832 15000 SH SOLE 0 0 15000 ISHARES TR US AER DEF ETF 464288760 668 3010 SH SOLE 0 0 3010 JACOBS ENGR GROUP INC COM 469814107 26721 297464 SH SOLE 0 0 297464 JOHNSON & JOHNSON COM 478160104 33900 232398 SH SOLE 0 0 232398 KAYNE ANDERSN MLP MIDS INVT COM 486606106 278 19965 SH SOLE 0 0 19965 KIMBERLY CLARK CORP COM 494368103 371 2695 SH SOLE 0 0 2695 KRAFT HEINZ CO COM 500754106 466 14512 SH SOLE 0 0 14512 L3HARRIS TECHNOLOGIES INC COM 502431109 435 2199 SH SOLE 0 0 2199 LILLY ELI & CO COM 532457108 734 5588 SH SOLE 0 0 5588 LOWES COS INC COM 548661107 470 3922 SH SOLE 0 0 3922 MAGNA INTL INC COM 559222401 424 7732 SH SOLE 0 0 7732 MCDONALDS CORP COM 580135101 1320 6681 SH SOLE 0 0 6681 MICROSOFT CORP COM 594918104 50297 318940 SH SOLE 0 0 318940 MICRON TECHNOLOGY INC COM 595112103 23970 445699 SH SOLE 0 0 445699 MONDELEZ INTL INC CL A 609207105 32226 585081 SH SOLE 0 0 585081 MORGAN STANLEY COM NEW 617446448 257 5033 SH SOLE 0 0 5033 NIKE INC CL B 654106103 747 7377 SH SOLE 0 0 7377 NORFOLK SOUTHERN CORP COM 655844108 11544 59465 SH SOLE 0 0 59465 NOVO-NORDISK A S ADR 670100205 485 8386 SH SOLE 0 0 8386 PNC FINL SVCS GROUP INC COM 693475105 10742 67290 SH SOLE 0 0 67290 PEPSICO INC COM 713448108 2433 17802 SH SOLE 0 0 17802 PFIZER INC COM 717081103 2649 67620 SH SOLE 0 0 67620 PHILIP MORRIS INTL INC COM 718172109 4731 55602 SH SOLE 0 0 55602 PHILLIPS 66 COM 718546104 502 4510 SH SOLE 0 0 4510 PROCTER & GAMBLE CO COM 742718109 18955 151761 SH SOLE 0 0 151761 PROGRESSIVE CORP OHIO COM 743315103 26648 368113 SH SOLE 0 0 368113 QUALCOMM INC COM 747525103 203 2302 SH SOLE 0 0 2302 RAYTHEON CO COM NEW 755111507 1589 7229 SH SOLE 0 0 7229 REGENCY CTRS CORP COM 758849103 254 4025 SH SOLE 0 0 4025 REINSURANCE GRP OF AMERICA I COM NEW 759351604 284 1742 SH SOLE 0 0 1742 ROPER TECHNOLOGIES INC COM 776696106 358 1010 SH SOLE 0 0 1010 ROSS STORES INC COM 778296103 543 4666 SH SOLE 0 0 4666 ROYAL DUTCH SHELL PLC SPON ADR B 780259107 653 10886 SH SOLE 0 0 10886 SCHLUMBERGER LTD COM 806857108 961 23899 SH SOLE 0 0 23899 SCHWAB STRATEGIC TR US BRD MKT ETF 808524102 1042 13555 SH SOLE 0 0 13555 SCHWAB STRATEGIC TR US LCAP VA ETF 808524409 377 6265 SH SOLE 0 0 6265 SCHWAB STRATEGIC TR US TIPS ETF 808524870 1597 28198 SH SOLE 0 0 28198 SNAP ON INC COM 833034101 293 1731 SH SOLE 0 0 1731 SOUTHERN CO COM 842587107 1685 26449 SH SOLE 0 0 26449 STARBUCKS CORP COM 855244109 743 8453 SH SOLE 0 0 8453 SUN CMNTYS INC COM 866674104 403 2687 SH SOLE 0 0 2687 SYSCO CORP COM 871829107 432 5050 SH SOLE 0 0 5050 TJX COS INC NEW COM 872540109 648 10605 SH SOLE 0 0 10605 TAPESTRY INC COM 876030107 4608 170857 SH SOLE 0 0 170857 TEXAS INSTRS INC COM 882508104 1307 10186 SH SOLE 0 0 10186 THERMO FISHER SCIENTIFIC INC COM 883556102 22105 68044 SH SOLE 0 0 68044 US BANCORP DEL COM NEW 902973304 10385 175157 SH SOLE 0 0 175157 UNION PACIFIC CORP COM 907818108 1045 5779 SH SOLE 0 0 5779 UNITED PARCEL SERVICE INC CL B 911312106 359 3067 SH SOLE 0 0 3067 US FOODS HLDG CORP COM 912008109 232 5537 SH SOLE 0 0 5537 UNITED TECHNOLOGIES CORP COM 913017109 5592 37341 SH SOLE 0 0 37341 URANIUM ENERGY CORP COM 916896103 16 17000 SH SOLE 0 0 17000 VANGUARD WORLD FD MEGA CAP VAL ETF 921910840 872 10000 SH SOLE 0 0 10000 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 2662 9000 SH SOLE 0 0 9000 WALMART INC COM 931142103 1275 10730 SH SOLE 0 0 10730 WELLS FARGO CO NEW COM 949746101 1850 34386 SH SOLE 0 0 34386 WESTLAKE CHEM CORP COM 960413102 274 3900 SH SOLE 0 0 3900 WEYERHAEUSER CO COM 962166104 2113 69951 SH SOLE 0 0 69951 WILLIAMS COS INC DEL COM 969457100 202 8527 SH SOLE 0 0 8527 XILINX INC COM 983919101 373 3814 SH SOLE 0 0 3814 YUM BRANDS INC COM 988498101 4932 48963 SH SOLE 0 0 48963 INVESCO QQQ TR UNIT SER 1 46090E103 638 3000 SH SOLE 0 0 3000 TARGET CORP COM 87612E106 616 4801 SH SOLE 0 0 4801 EDWARDS LIFESCIENCES CORP COM 28176E106 401 1721 SH SOLE 0 0 1721 TOTAL S A SPONSORED ADS 89151E109 21123 381979 SH SOLE 0 0 381979 AT&T INC COM 00206R102 29839 763545 SH SOLE 0 0 763545 ABBVIE INC COM 00287Y109 8785 99217 SH SOLE 0 0 99217 ADOBE INC COM 00724F101 671 2036 SH SOLE 0 0 2036 AGIOS PHARMACEUTICALS INC COM 00847X104 7515 157375 SH SOLE 0 0 157375 ALPHABET INC CAP STK CL C 02079K107 35581 26612 SH SOLE 0 0 26612 ALPHABET INC CAP STK CL A 02079K305 4046 3021 SH SOLE 0 0 3021 ALTRIA GROUP INC COM 02209S103 2681 53709 SH SOLE 0 0 53709 ARAMARK COM 03852U106 8446 194614 SH SOLE 0 0 194614 BWX TECHNOLOGIES INC COM 05605H100 24257 390730 SH SOLE 0 0 390730 BOOKING HLDGS INC COM 09857L108 439 214 SH SOLE 0 0 214 BROADRIDGE FINL SOLUTIONS IN COM 11133T103 284 2302 SH SOLE 0 0 2302 BROADCOM INC COM 11135F101 38393 121489 SH SOLE 0 0 121489 BROADCOM INC 8% CNV PFD SER A 11135F200 6554 5564 SH SOLE 0 0 5564 CBOE GLOBAL MARKETS INC COM 12503M108 540 4500 SH SOLE 0 0 4500 CBRE GROUP INC CL A 12504L109 446 7272 SH SOLE 0 0 7272 CDW CORP COM 12514G108 387 2712 SH SOLE 0 0 2712 CISCO SYS INC COM 17275R102 31407 654866 SH SOLE 0 0 654866 COMCAST CORP NEW CL A 20030N101 1625 36132 SH SOLE 0 0 36132 CONOCOPHILLIPS COM 20825C104 294 4514 SH SOLE 0 0 4514 CORTEVA INC COM 22052L104 12384 418961 SH SOLE 0 0 418961 COSTCO WHSL CORP NEW COM 22160K105 2514 8552 SH SOLE 0 0 8552 DXC TECHNOLOGY CO COM 23355L106 1843 49037 SH SOLE 0 0 49037 DIAMONDBACK ENERGY INC COM 25278X109 209 2254 SH SOLE 0 0 2254 DOMINION ENERGY INC COM 25746U109 473 5708 SH SOLE 0 0 5708 DUKE ENERGY CORP NEW COM NEW 26441C204 1609 17646 SH SOLE 0 0 17646 DUPONT DE NEMOURS INC COM 26614N102 306 4773 SH SOLE 0 0 4773 EOG RES INC COM 26875P101 2268 27076 SH SOLE 0 0 27076 EAST WEST BANCORP INC COM 27579R104 10330 212121 SH SOLE 0 0 212121 EXELON CORP COM 30161N101 18246 400226 SH SOLE 0 0 400226 EXXON MOBIL CORP COM 30231G102 5867 84084 SH SOLE 0 0 84084 FACEBOOK INC CL A 30303M102 1623 7907 SH SOLE 0 0 7907 FEDEX CORP COM 31428X106 10342 68392 SH SOLE 0 0 68392 FIDELITY NATL INFORMATION SV COM 31620M106 815 5862 SH SOLE 0 0 5862 FIDELITY NATIONAL FINANCIAL FNF GROUP COM 31620R303 530 11686 SH SOLE 0 0 11686 FORTIVE CORP COM 34959J108 23372 305959 SH SOLE 0 0 305959 GLOBAL PMTS INC COM 37940X102 1774 9717 SH SOLE 0 0 9717 GOLDMAN SACHS GROUP INC COM 38141G104 746 3245 SH SOLE 0 0 3245 INNOSPEC INC COM 45768S105 4621 44669 SH SOLE 0 0 44669 INTUITIVE SURGICAL INC COM NEW 46120E602 373 631 SH SOLE 0 0 631 JPMORGAN CHASE & CO COM 46625H100 38960 279487 SH SOLE 0 0 279487 JPMORGAN CHASE & CO ALERIAN ML ETN 46625H365 398 18232 SH SOLE 0 0 18232 MASTERCARD INC CL A 57636Q104 425 1423 SH SOLE 0 0 1423 MERCK & CO INC COM 58933Y105 36826 404906 SH SOLE 0 0 404906 MID AMER APT CMNTYS INC COM 59522J103 749 5678 SH SOLE 0 0 5678 NEXTERA ENERGY INC COM 65339F101 371 1531 SH SOLE 0 0 1531 ORACLE CORP COM 68389X105 32718 617558 SH SOLE 0 0 617558 OUTFRONT MEDIA INC COM 69007J106 28807 1074073 SH SOLE 0 0 1074073 PAYPAL HLDGS INC COM 70450Y103 358 3305 SH SOLE 0 0 3305 REGENERON PHARMACEUTICALS COM 75886F107 273 728 SH SOLE 0 0 728 SPDR S&P 500 ETF TR TR UNIT 78462F103 3717 11547 SH SOLE 0 0 11547 SPDR GOLD TRUST GOLD SHS 78463V107 327 2290 SH SOLE 0 0 2290 SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 1650 4395 SH SOLE 0 0 4395 SABRE CORP COM 78573M104 15188 676816 SH SOLE 0 0 676816 SYNOVUS FINL CORP COM NEW 87161C501 886 22593 SH SOLE 0 0 22593 SYNCHRONY FINL COM 87165B103 575 15955 SH SOLE 0 0 15955 TESLA INC COM 88160R101 244 584 SH SOLE 0 0 584 3M CO COM 88579Y101 5228 29636 SH SOLE 0 0 29636 TRUIST FINL CORP COM 89832Q109 4037 71685 SH SOLE 0 0 71685 UNITEDHEALTH GROUP INC COM 91324P102 1345 4574 SH SOLE 0 0 4574 VANGUARD WORLD FDS INF TECH ETF 92204A702 573 2340 SH SOLE 0 0 2340 VERIZON COMMUNICATIONS INC COM 92343V104 28556 465077 SH SOLE 0 0 465077 VERTEX PHARMACEUTICALS INC COM 92532F100 409 1870 SH SOLE 0 0 1870 VIACOMCBS INC CL B 92556H206 12745 303670 SH SOLE 0 0 303670 VISA INC COM CL A 92826C839 21006 111794 SH SOLE 0 0 111794 WABCO HLDGS INC COM 92927K102 11851 87458 SH SOLE 0 0 87458 WEC ENERGY GROUP INC COM 92939U106 465 5045 SH SOLE 0 0 5045 ZOETIS INC CL A 98978V103 521 3933 SH SOLE 0 0 3933 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 12880 61167 SH SOLE 0 0 61167 COCA COLA EUROPEAN PARTNERS SHS G25839104 273 5363 SH SOLE 0 0 5363 EATON CORP PLC SHS G29183103 307 3245 SH SOLE 0 0 3245 EVEREST RE GROUP LTD COM G3223R108 490 1771 SH SOLE 0 0 1771 LINDE PLC SHS G5494J103 259 1218 SH SOLE 0 0 1218 MEDTRONIC PLC SHS G5960L103 699 6157 SH SOLE 0 0 6157 CHUBB LIMITED COM H1467J104 234 1503 SH SOLE 0 0 1503 CHECK POINT SOFTWARE TECH LT ORD M22465104 242 2181 SH SOLE 0 0 2181 CYBERARK SOFTWARE LTD SHS M2682V108 233 2000 SH SOLE 0 0 2000 LYONDELLBASELL INDUSTRIES N SHS - A - N53745100 17143 181445 SH SOLE 0 0 181445