SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
WESSEL RICK L

(Last) (First) (Middle)
690 E. LAMAR BLVD. #400

(Street)
ARLINGTON TX 76011

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
FIRST CASH FINANCIAL SERVICES INC [ FCFS ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Chairman & CEO
3. Date of Earliest Transaction (Month/Day/Year)
12/03/2010
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 12/03/2010 S 20,000 (1) D $30.7893 281,232 D
Common Stock 12/06/2010 S 12,000 (1) D $30.7524 269,232 D
Common Stock 12/07/2010 S 13,127 (1) D $30.7667 256,105 D
Common Stock (2) 30,000 D
Common Stock 1,500 I Owned by son
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Options $9.67 01/29/2004 01/29/2014 Common Stock 60,000 60,000 D
Options $12.5 01/28/2005 01/28/2015 Common Stock 82,000 82,000 D
Options $15 01/28/2005 01/28/2015 Common Stock 90,000 90,000 D
Options $17.5 01/28/2005 01/28/2015 Common Stock 90,000 90,000 D
Options $20 01/28/2005 01/28/2015 Common Stock 90,000 90,000 D
Options $15 12/20/2005 12/20/2015 Common Stock 90,000 90,000 D
Options $17 12/20/2005 12/20/2015 Common Stock 90,000 90,000 D
Options $19 12/20/2005 12/20/2015 Common Stock 90,000 90,000 D
Warrants $2.67 04/03/2002 04/03/2012 Common Stock 136,800 136,800 D
Warrants $3.84 05/09/2003 05/09/2013 Common Stock 240,000 240,000 D
Explanation of Responses:
1. These shares were sold pursuant to the provisions of a pre-established Rule 10b(5)-1 Plan.
2. Non-vested restricted stock award - future vesting is performance-based pursuant to terms of the Company's shareholder-approved Executive Performance Incentive Plan.
Remarks:
Shares and per share amounts reflect 2-for-1 stock split effective Feb. 22, 2006.
/s/ Rick L. Wessel 12/07/2010
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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