DEF 14A 1 s001119x2_def14a.htm DEF 14A

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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549

SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the
Securities Exchange Act of 1934

(Amendment No.          )

Filed by the Registrant ☒

Filed by a Party other than the Registrant o

Check the appropriate box:

oPreliminary Proxy Statement
oConfidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
Definitive Proxy Statement
oDefinitive Additional Materials
oSoliciting Material Pursuant to §240.14a-12

STARBUCKS CORPORATION
(Name of Registrant as Specified In Its Charter)
 
 
(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

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Notice of 2016 Annual
Meeting of Shareholders
and Proxy Statement

Wednesday, March 23, 2016 at 10:00 a.m., Pacific Time
Marion Oliver McCaw Hall at Seattle Center, 321 Mercer Street Seattle, Washington 98109

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Seattle, Washington
January 25, 2016

Dear Shareholders:

You are cordially invited to attend the Starbucks Corporation 2016 Annual Meeting of Shareholders on March 23, 2016 at 10:00 a.m. (Pacific Time) (the “Annual Meeting” or the “Annual Meeting of Shareholders”). The meeting will be held at Marion Oliver McCaw Hall at the Seattle Center, located at 321 Mercer Street, in Seattle, Washington. More information appears on the back cover of this proxy statement.

As in prior years, Starbucks has elected to deliver our proxy materials to the majority of our shareholders over the Internet. This delivery process allows us to provide shareholders with the information they need, while at the same time conserving natural resources and lowering the cost of delivery. On January 25, 2016, we mailed to our shareholders a Notice of Internet Availability of Proxy Materials (the “Notice”) containing instructions on how to:

Access our proxy statement for our 2016 Annual Meeting of Shareholders and our fiscal 2015 Annual Report on Form 10-K for the fiscal year ended September 27, 2015, as filed with the Securities and Exchange Commission (the “Annual Report”);
Vote by Internet, by telephone or by mail; and
Receive a paper copy of the proxy materials by mail.

On January 25, 2016, we also first mailed this proxy statement and the enclosed proxy card to certain shareholders.

Proof of share ownership will be required to enter the Starbucks Annual Meeting. In addition, each attendee must present a government-issued photo identification (such as a driver’s license or passport). See the back cover of this proxy statement – “ADMISSION REQUIREMENTS AND TRANSPORTATION INFORMATION FOR THE STARBUCKS CORPORATION 2016 ANNUAL MEETING OF SHAREHOLDERS” for details.

The matters to be acted upon are described in the notice of Annual Meeting of Shareholders and proxy statement. At the Annual Meeting of Shareholders, we will also report on our operations and respond to questions from shareholders.

As always, we anticipate a large number of attendees at the Annual Meeting of Shareholders. Again this year, seating will be limited to McCaw Hall only, and we cannot guarantee seating for all shareholders. Doors will open at 8:00 a.m. (Pacific Time) on the day of the event. Shareholders also may view a live webcast of the meeting; please see details on our Investor Relations website at http://investor.starbucks.com.

Please also note that Starbucks is committed to providing an accessible experience. If you have a disability accommodation request, please contact us at 206-318-7118 or email investorrelations@starbucks.com by March 2, 2016. The event will be interpreted in American Sign Language and complimentary assistive listening devices and wheelchairs will be available. McCaw Hall is an accessible building with wheelchair seating, disability parking and accessible restrooms. Alternate formats of this Proxy Statement are available upon request by contacting investorrelations@starbucks.com.

YOUR VOTE IS VERY IMPORTANT. Whether or not you plan to attend the Annual Meeting, we urge you to please cast your vote as soon as possible by Internet, telephone or mail. We look forward to seeing you at the meeting.

Warm regards,


Howard Schultz
chairman and chief executive officer

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STARBUCKS CORPORATION

2401 Utah Avenue South
Seattle, Washington 98134

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

The Annual Meeting of Shareholders of Starbucks Corporation will be held at Marion Oliver McCaw Hall at the Seattle Center, located at 321 Mercer Street, in Seattle, Washington, on March 23, 2016 at 10:00 a.m. (Pacific Time) for the following purposes:

1.To elect twelve directors nominated by the board of directors to serve until the 2017 Annual Meeting of Shareholders;
2.To approve an advisory resolution on our executive compensation;
3.To approve an amendment and restatement of the Executive Management Bonus Plan;
4.To ratify the selection of Deloitte & Touche LLP as our independent registered public accounting firm for the fiscal year ending October 2, 2016;
5.To consider two shareholder proposals described in the accompanying proxy statement, if properly presented at the Annual Meeting of Shareholders; and
6.To transact such other business as may properly come before the Annual Meeting of Shareholders.

Only shareholders of record at the close of business on January 14, 2016 will be entitled to notice of, and to vote at, the Annual Meeting of Shareholders and any adjournments thereof.

YOUR VOTE IS VERY IMPORTANT. Whether or not you plan to attend the Annual Meeting, we urge you to cast your vote and submit your proxy in advance of the meeting by one of the methods below. Make sure to have your proxy card or voting instruction form (VIF) in hand.

1.By Internet: go to www.proxyvote.com;
2.By toll-free telephone: call 1-800-690-6903; or
3.By mail (if you received a paper copy of the proxy materials by mail): mark, sign, date and promptly mail the enclosed proxy card in the postage-paid envelope.

Shareholders may also vote in person at the Annual Meeting. If you are a registered shareholder (that is, you hold your shares in your name), you must present valid identification to vote at the meeting. If you are a beneficial shareholder (that is, your shares are held in the name of a broker, bank or other holder of record), you will also need to obtain a “legal proxy” from the registered shareholder to vote at the meeting.

By order of the board of directors,


Lucy Lee Helm
executive vice president, general counsel and secretary

Seattle, Washington
January 25, 2016

Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting of Shareholders to be held on March 23, 2016. Our proxy statement follows. Financial and other information concerning Starbucks is contained in our Annual Report. The proxy statement and Annual Report are available on our website at http://investor.starbucks.com. Additionally, you may access our proxy materials at www.proxyvote.com, a site that does not have “cookies” that identify visitors to the site.

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Starbucks Corporation 2016 Proxy Statement

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PROXY STATEMENT SUMMARY

This summary highlights information contained elsewhere in this proxy statement. It does not contain all of the information that you should consider, and you should read the entire proxy statement carefully before voting.

ANNUAL MEETING INFORMATION

Wednesday, March 23, 2016 at
10:00 a.m. (Pacific Time)
Doors open at 8:00 a.m. (Pacific Time)
Marion Oliver McCaw Hall at the Seattle Center
321 Mercer Street
Seattle, WA 98109

 

Voting:
Shareholders as of the record date, January 14, 2016, are entitled to vote.
 
Your broker will NOT be able to vote your shares with respect to any of the matters presented at the meeting other than the ratification of the selection of our independent registered public accounting firm, unless you give your broker specific voting instructions.
Attending the
Annual Meeting:
In Person. To be admitted, you will be required to present a government-issued photo identification (such as a driver’s license or passport) and proof of share ownership. More information can be found on the back cover of this proxy statement.
 
Via Webcast. Shareholders may view and listen to a live webcast of the meeting. The webcast will start at 10:00 a.m. (Pacific Time). See our Investor Relations website at http://investor.starbucks.com for details.
 
You do not need to attend the Annual Meeting of Shareholders to vote if you submitted your proxy in advance of the meeting.

Even if you plan to attend our Annual Meeting in person, please cast your vote as soon as possible. Make sure to have your proxy card or voting instruction form (VIF) in hand:

using the Internet at
www.proxyvote.com

calling toll-free from the
United States, U.S. territories and
Canada to 1-800-690-6903

scanning this QR code to vote
with your mobile device

mailing your signed proxy or voting instruction form

ANNUAL MEETING AGENDA AND VOTING RECOMMENDATIONS

Proposal
Board Voting Recommendation
Page
Reference
(for more
detail)
Management proposals
 
 
 
 
 
 
FOR EACH DIRECTOR
NOMINEE
 
 
FOR
 
 
FOR
 
 
FOR
 
 
Shareholder proposals
 
 
 
 
AGAINST
 
 
AGAINST
 
 

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BOARD NOMINEES

The following table provides summary information about each director nominee. Each director nominee is elected annually by a majority of votes cast.

 
 
Director
Since
 
 
Committee Memberships
Name
Age
Principal Occupation
Independent
ACC
CMDC
NCGC
62
1985
chairman and chief executive officer of Starbucks Corporation
 
 
 
 
72
2003
managing director of Allen & Company
X
 
 
X
54
2016
chief executive officer of Ulta Salon, Cosmetics & Fragrances, Inc.
X
 
X
 
72
2012
former United States Secretary of Defense
X
X
 
X
46
2005
president and director of Ariel Investments
X
C
 
 
55
2009
president and chief operating officer of Starbucks Corporation
 
 
 
 
47
2011
vice chairman of Kissinger Associates
X
X
 
X
74
1990
general partner emeritus of Trinity Ventures
X
 
X
C
34
2011
chief executive officer of Hearsay Social
X
 
X
X
65
2005
retired vice chairman of Colgate-Palmolive Company
X
X
X
 
69
2003
executive chairman of J.C. Penney Company, Inc.
X
 
C
 
70
1999
retired chief executive officer of Pepsi-Cola
X, P
X
 
X
C
Chair
ACC
Audit and Compliance Committee
CMDC
Compensation and Management Development Committee
NCGC
Nominating and Corporate Governance Committee
P
Presiding (lead) independent director
   
 
*Mr. Johnson was an independent member of the board of directors, the chair of the CMDC and a member of the ACC until his appointment as president and chief operating officer of Starbucks in January 2015, after which time he continued to serve as a non-independent member of the board of directors.

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PROXY STATEMENT SUMMARY

CORPORATE GOVERNANCE HIGHLIGHTS

Board Independence
Independent director nominees
10 of 12
Independent presiding director
Craig E. Weatherup
Independent board committees
All
Mandatory retirement age
75
Director Elections
Frequency of board elections
Annual
Voting standard for uncontested elections
Majority of votes cast
Board Meetings in Fiscal 2015
Full board meetings
7
Independent director-only sessions
7
Board Committee Meetings in Fiscal 2015
Audit and Compliance
9
Compensation and Management Development
6
Nominating and Corporate Governance
6
Evaluating and Improving Board Performance
Board evaluations
Annually
Committee evaluations
Annually
Board orientation
Yes
Aligning Director and Shareholder Interests
Director stock ownership guidelines
Yes
Director equity grants
Yes

FINANCIAL HIGHLIGHTS

Starbucks results for fiscal 2015 demonstrate the continued strength and relevance of the Starbucks brand around the world.

The Company delivered record results in fiscal 2015, increasing global comparable store sales by 7% driven by a 3% increase in traffic, total net revenue by 17% and non-GAAP operating income(1) by 19% year over year; 3-year cumulative total shareholder return (“TSR”) was 138%. In addition, we returned $2.4 billion to shareholders in the form of cash dividend payments and share repurchases in fiscal 2015.


(1)Fiscal 2015 non-GAAP operating income was $3,655.6 million and excludes certain Starbucks Japan acquisition-related items (ongoing amortization expense of acquired intangible assets and transaction and integration costs). Including these items, fiscal 2015 operating income was $3,601.0 million. Fiscal 2014 non-GAAP operating income was $3,063.3 million and excludes a litigation credit reflecting a reduction to our estimated prejudgment interest payable as a result of paying our obligation under the Kraft Foods Global, Inc. (“Kraft”) arbitration matter earlier than anticipated ($20.2 million) as well as certain transaction costs incurred in fiscal 2014 related to the acquisition of Starbucks Japan and costs related to the sale of our Australia retail operations in fiscal 2014 ($2.4 million). Including these items, fiscal 2014 operating income was $3,081.1 million.

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Financial Results Under Incentive Plans

The charts below compare fiscal 2015, 2014 and 2013 results1 under financial performance metrics that are used in determining (i) payouts under our Executive Management Bonus Plan (“EMBP”) and (ii) the number of performance-based Restricted Stock Units (“performance RSUs”) earned. Note that these financial measures differ

from the comparable GAAP measures reported in our financial statements, as the measures below are adjusted to exclude the impact of certain non-routine and other items in accordance with the terms of our EMBP and our 2005 Long-Term Equity Incentive Plan.

Dollar amounts below, except per share data, are in millions.


(1)Our fiscal year ends on the Sunday closest to September 30. Fiscal years 2015, 2014 and 2013 each included 52 weeks.
(2)The fiscal 2015 adjusted net revenue result excludes the impact of the acquisition of Starbucks Japan and foreign currency fluctuations. The fiscal 2014 consolidated adjusted net revenue result excludes the impact of foreign currency fluctuations. The fiscal 2013 consolidated adjusted net revenue result excludes the impact of the acquisition and results of the Teavana business, certain asset dispositions, and foreign currency fluctuations.
(3)The fiscal 2015 consolidated adjusted operating income result excludes the impact of the acquisition of Starbucks Japan, mark to market adjustments of the Management Deferred Compensation Plan (“MDCP”) liability and foreign currency fluctuations. The fiscal 2014 consolidated adjusted operating income result excludes the impact of mark to market adjustments of the MDCP liability, foreign currency fluctuations and a litigation credit reflecting a reduction to our estimated prejudgment interest payable as a result of paying our obligation under the Kraft arbitration matter earlier than anticipated. The fiscal 2013 consolidated adjusted operating income result excludes the impact of a significant litigation charge resulting from the conclusion of our arbitration with Kraft, the acquisition and results of the Teavana business, certain asset dispositions, mark to market adjustments of the MDCP liability, foreign currency fluctuations and certain other items.
(4)Return on Invested Capital (“ROIC”) is calculated as adjusted net operating profit after taxes (adjusted for implied interest expense on operating leases), divided by average invested capital. Invested capital is calculated on a five-point average and includes shareholders equity, short- and long-term debt, all other long-term liabilities, and capitalized operating leases, less cash, cash equivalents and short- and long-term investments. The fiscal 2015 ROIC result excludes the impact of the acquisition of Starbucks Japan. The fiscal 2014 ROIC result excludes the impact of a deferred tax asset related to the Kraft litigation settlement, a litigation credit reflecting a reduction to our estimated prejudgment interest payable as a result of paying our obligation under the Kraft arbitration matter earlier than anticipated, the portion of the Company’s cash balance at fiscal 2013 year-end attributable to the accrued liability for the Kraft arbitration matter, the impact of certain divestitures that closed during the year and transaction costs related to the Starbucks Japan acquisition process which began in 2014. Fiscal 2014 ROIC calculated on a more comparable, pro forma basis to include the deferred tax asset related to the Kraft litigation settlement (which is included in Fiscal 2015 ROIC) is 24.1%, for a year-over-year increase of 2.8% from Fiscal 2014 to Fiscal 2015. The fiscal 2013 ROIC result excludes the impact of a significant litigation charge resulting from the conclusion of our arbitration with Kraft, the acquisition and results of the Teavana business, certain asset dispositions, mark to market adjustments from the investments that our MDCP invests in, foreign currency fluctuations and certain other items.
(5)On April 9, 2015, the Company effected a 2-for-1 stock split. The amounts shown above are adjusted to reflect the stock split. The fiscal 2015 adjusted earnings per share result excludes the impact of foreign currency fluctuations, unbudgeted share repurchases, certain Starbucks Japan acquisition-related items and certain other items. The fiscal 2014 adjusted earnings per share result excludes the impact of a litigation credit reflecting a reduction to our estimated prejudgment interest payable as a result of paying our obligation under the Kraft arbitration matter earlier than anticipated, the impact of certain divestitures that closed during the year and transaction costs related to the Starbucks Japan acquisition process which began in 2014. Earnings per share was not measured for purposes of our incentive plans during fiscal 2013 and the number shown here is the reported non-GAAP number which was adjusted to exclude the impact of a significant litigation charge resulting from the conclusion of our arbitration with Kraft, and certain asset dispositions.

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PROXY STATEMENT SUMMARY

EXECUTIVE COMPENSATION HIGHLIGHTS

Our executive compensation program is designed to achieve the following key objectives:

Enable the attraction and retention of top talent by competing effectively for the highest quality people who will shape our long-term success;
Pay for performance through aligning compensation with the achievement of both short-term and long-term financial objectives that build shareholder value; and
Be true to our values by supporting our mission statement and guiding principles.

Some of the compensation “best practices” we employ to achieve these objectives include:

What We Do
What We Don’t Do
  Deliver a majority of executives’ target total direct compensation in the form of variable, “at-risk,” performance-based compensation
  Have single-trigger change-in-control equity acceleration provisions
  Utilize performance-based RSUs with vesting requirements
  Provide cash-based change-in-control benefits
  Require our executives and directors to satisfy rigorous stock ownership guidelines
  Provide excise tax gross-ups of perquisites
  Maintain a clawback policy
  Provide significant perquisites
  Prohibit Starbucks partners (employees) from engaging in hedging transactions in Starbucks stock or pledging Starbucks stock
  Maintain a supplemental executive retirement plan (SERP)
  Conduct annual “say-on-pay” advisory votes
 

AUDITORS

As a matter of good corporate governance, the Audit Committee is asking our shareholders to ratify the selection of Deloitte & Touche LLP to serve as our independent registered public accounting firm for fiscal 2016. The following table sets forth the aggregate fees billed by Deloitte for fiscal 2015 and fiscal 2014.

Type of Fees
Fiscal 2015
Fiscal 2014
Audit Fees
$
6,516,000
 
$
5,805,000
 
Audit-Related Fees
$
154,000
 
$
124,000
 
Tax Fees
$
522,000
 
$
354,000
 
All Other Fees
$
 
$
20,000
 
Total
$
7,192,000
 
$
6,303,000
 

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PROXY STATEMENT

STARBUCKS CORPORATION

2401 Utah Avenue South
Seattle, Washington 98134

 

We are making this proxy statement available to you on or about January 25, 2016 in connection with the solicitation of proxies by our board of directors for the Starbucks Corporation 2016 Annual Meeting of Shareholders. At Starbucks and in this proxy statement, we refer to our employees as “partners.” Also in this proxy statement we sometimes refer to Starbucks as the “Company,” “we” or “us,” and to the 2016 Annual Meeting of Shareholders as

the “2016 Annual Meeting” or the “2016 Annual Meeting of Shareholders.” When we refer to the Company’s fiscal year, we mean the annual period ending on the Sunday closest to September 30 of the stated year. Information in this proxy statement for 2015 generally refers to our 2015 fiscal year, which was from September 29, 2014 through September 27, 2015 (“fiscal 2015”). Fiscal years 2015, 2014 and 2013 each included 52 weeks.

VOTING INFORMATION

Record Date. The record date for the Annual Meeting is January 14, 2016. On the record date, there were 1,480,936,911 shares of our common stock outstanding and there were no outstanding shares of any other class of stock.

Voting Your Proxy. Holders of shares of common stock are entitled to cast one vote per share on all matters. Proxies will be voted as instructed by the shareholder or shareholders granting the proxy. Unless contrary instructions are specified, if the proxy is completed and submitted (and not revoked) prior to the Annual Meeting, the shares of Starbucks common stock represented by the proxy will be voted: (i) FOR the election of each of the twelve director candidates nominated by the board of directors; (ii) FOR approval of the advisory resolution on our executive compensation; (iii) FOR the approval of the amended and restated Executive Management Bonus Plan; (iv) FOR ratification of the selection of Deloitte & Touche LLP as our independent registered public accounting firm for the fiscal year ending October 2, 2016 (“fiscal 2016”); (v) AGAINST the shareholder proposal regarding proxy access; (vi) AGAINST the shareholder proposal regarding human rights review; and (vii) in accordance with the best judgment of the named proxies on any other matters properly brought before the Annual Meeting.

Revoking Your Proxy. If you are a registered shareholder (meaning, a shareholder who holds shares issued in his or her name and therefore appears on the share register) and have executed a proxy, you may revoke or change your proxy at any time before it is exercised by (i) executing and delivering a later-dated proxy card to our corporate secretary prior to the Annual Meeting; (ii) delivering written notice of revocation of the proxy to our corporate secretary prior to the Annual Meeting; or (iii) attending and voting in person at the Annual Meeting. Attendance at the Annual Meeting, in and of itself, will not constitute a revocation of a proxy. If you voted by telephone or the Internet and wish to change your vote, you may call the toll-free number or go to the website, as may be applicable in the case of your earlier vote, and follow the directions for revoking or changing your vote. If

your shares are held in the name of a broker, bank or other holder of record, you should follow the voting instructions you receive from the holder of record to revoke or change your vote.

Vote Required. The presence, in person or by proxy, of holders of a majority of the outstanding shares of Starbucks common stock is required to constitute a quorum for the transaction of business at the Annual Meeting. Abstentions and “broker non-votes” (shares held by a broker or nominee that does not have discretionary authority to vote on a particular matter and has not received voting instructions from its client) are counted for purposes of determining the presence or absence of a quorum for the transaction of business at the Annual Meeting.

We have majority voting procedures for the election of directors in uncontested elections. If a quorum is present, a nominee for election to a position on the board of directors will be elected as a director if the votes cast for the nominee exceed the votes cast against the nominee. The term of any incumbent director who does not receive a majority of votes cast in an election held under the majority voting standard terminates on the earliest to occur of (i) 90 days from the date on which the voting results of the election are certified; (ii) the date the board of directors fills the position; or (iii) the date the director resigns. If a quorum is present, approval of the advisory resolution on executive compensation, approval of the amended and restated Executive Management Bonus Plan, ratification of the selection of Deloitte & Touche LLP as our independent registered public accounting firm and approval of the shareholder proposals, and any other matters that properly come before the meeting, require that the votes cast in favor of such actions exceed the votes cast against such actions. The following will not be considered votes cast and will not count in determining the election of any director nominee or approval of the other proposals: (i) broker non-votes; (ii) a share whose ballot is marked as abstain; and (iii) a share otherwise present at the Annual Meeting but for which there is an abstention; and (iv) a share otherwise present at the Annual Meeting but which is not voted.

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Unless you provide voting instructions to any broker holding shares on your behalf, your broker may not use discretionary authority to vote your shares on any of the matters to be considered at the Annual Meeting other than the ratification of our independent

registered public accounting firm. Please vote your proxy so your vote can be counted. Proxies and ballots will be received and tabulated by Broadridge Financial Services, our inspector of elections for the Annual Meeting.

Even if you plan to attend our Annual Meeting in person, please cast your vote as soon as possible. Make sure to have your proxy card or voting instruction form (VIF) in hand.

using the Internet at
www.proxyvote.com

calling toll-free from the
United States, U.S. territories and
Canada to 1-800-690-6903

scanning this QR code to vote
with your mobile device

mailing your signed proxy or voting
instruction form

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PROPOSAL 1 — ELECTION OF DIRECTORS

Our board of directors currently has thirteen members. Olden Lee will retire from the board of directors immediately prior to the 2016 Annual Meeting, at which time the size of the board will be reduced to twelve members. The board of directors has nominated all of the remaining directors for election at the 2016 Annual Meeting, to serve until the 2017 Annual Meeting of shareholders and until their respective successors have been elected and qualified. Other than Mary N. Dillon, who was appointed to the board on January 4, 2016 upon the recommendation of the Nominating and Corporate Governance Committee (the “Nominating/Governance Committee”), all of the directors were elected at the 2015 Annual Meeting. Ms. Dillon was first identified as a possible director candidate by a third party search firm and then recommended to the board by the Nominating/Governance Committee.

Our Corporate Governance Principles and Practices provide that a board member must retire immediately before the Company’s annual meeting of shareholders during the calendar year in which he or she attains age 75 (the “Retirement Age”) and no board member may be nominated to a new term if he or she would attain Retirement Age at the end of the calendar year in which the election is held (collectively, the “Retirement Requirements”). On the recommendation of the Nominating/Governance Committee, the board may waive the Retirement Requirements on an annual basis as to any board member if it deems such waiver to be in the best interests of the Company. Mr. Shennan will be turning 75 in 2016. As chair of the Nominating/Governance Committee, Mr. Shennan has overseen the board succession process, and, on the recommendation of the Nominating/Governance Committee, with Mr. Shennan abstaining, the board found that it is in the best interests of the Company to waive the Retirement Requirements and nominate Mr. Shennan for election at the Annual Meeting so he can continue with and complete the board succession process. While Mr. Shennan remains on the board to complete the board succession process, the Company will continue to benefit from Mr. Shennan’s tenure and broad experience as more fully described in the “Nominees” section below.

Unless otherwise directed, the persons named in the proxy intend to vote all proxies FOR the election of the nominees, as listed below, each of whom has consented to serve as a director if elected. If, at the time of the Annual Meeting, any nominee is unable or declines to serve as a director, the discretionary authority provided in the enclosed proxy will be exercised to vote for a substitute candidate designated by the board of directors, unless the board chooses to reduce its own size. The board of directors has no reason to believe that any of the nominees will be unable or will decline to serve if elected. Proxies cannot be voted for more than twelve persons since that is the total number of nominees.

Set forth below is certain information furnished to us by the director nominees. There are no family relationships among any of our current directors or executive officers.

None of the corporations or other organizations referenced in the biographical information below is a parent, subsidiary or other affiliate of Starbucks.

We believe that our directors should satisfy a number of qualifications, including demonstrated integrity, a record of personal accomplishments, a commitment to participation in board activities and other traits discussed below in “Our Director Nominations Process.” We also endeavor to have a board representing a range of skills and depth of experience in areas that are relevant to and contribute to the board’s oversight of the Company’s global activities. Following the biographical information for each director nominee, we describe the key experience, qualifications and skills our directors bring to the board that, for reasons discussed below, are important in light of Starbucks businesses and structure. The board considered these experiences, qualifications and skills and the directors’ other qualifications in determining to recommend that the directors be nominated for election.

Food and beverage industry experience. As the premier roaster, marketer and retailer of specialty coffee in the world, we seek directors who have knowledge of and experience in the food and beverage industry, which is useful in understanding the products that we develop and our licensing operations.
Consumer products and foodservice experience. We seek directors with expertise in consumer products and foodservice as we continue to increase our focus on expanding our Channel Development business on a global scale.
Brand marketing experience. Brand marketing experience is important for our directors to have because of the importance of image and reputation in the specialty coffee business and our objective to maintain Starbucks standing as one of the most recognized and respected brands in the world.
International operations and distribution experience. Starbucks has a strong global presence with operations in 68 countries around the world and had approximately 81,000 partners (employees) employed outside the U.S. as of the end of fiscal 2015. Accordingly, international operations and distribution experience is important for our directors to have, especially as we continue to expand globally and develop new channels of distribution.
Domestic and international public policy experience. We believe that it is important for our directors to have domestic and international public policy experience in order to help us address significant public policy issues, adapt to different business and regulatory environments and facilitate our work with governments all over the world.
Digital and social media experience. As a consumer retail company, it is important for our directors to have digital and social media experience which can provide insight and perspective with respect to our marketing, sales and customer service functions.

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PROPOSAL 1 — ELECTION OF DIRECTORS

Public company board experience. Directors who have served on other public company boards can offer advice and perspective with respect to board dynamics and operations, relations between the board and Starbucks management and other matters, including corporate governance, executive compensation and oversight of strategic, operational and compliance-related matters.
Senior leadership experience. We believe that it is important for our directors to have served in senior leadership roles at other organizations, which demonstrates strong abilities to motivate and manage others, to identify and develop leadership qualities in others and to manage organizations.

NOMINEES

Howard Schultz

HOWARD SCHULTZ, 62, is the founder of Starbucks Corporation and serves as our chairman and chief executive officer. Mr. Schultz has served as chairman of the board of directors since our inception in 1985, and in January 2008, he reassumed the role of president and chief executive officer. He served as president until March 2015. From June 2000 to February 2005, Mr. Schultz also held the title of chief global strategist. From November 1985 to June 2000, he served as chairman of the board and chief executive officer. From November 1985 to June 1994, Mr. Schultz also served as president. From January 1986 to July 1987, Mr. Schultz was the chairman of the board, chief executive officer and president of Il Giornale Coffee Company, a predecessor to the Company. From September 1982 to December 1985, Mr. Schultz was the director of retail operations and marketing for Starbucks Coffee Company, a predecessor to the Company. Mr. Schultz previously served on the Board of Directors of Groupon, Inc. through April of 2012.

DIRECTOR QUALIFICATIONS:
As the founder of Starbucks, Mr. Schultz has demonstrated a record of innovation, achievement and leadership. This experience provides the board of directors with a unique perspective into the operations and vision for Starbucks. Through his experience as the chairman and chief executive officer, Mr. Schultz is also able to provide the board of directors with insight and information regarding Starbucks strategy, operations and business. In addition, Mr. Schultz brings to the board more than 30 years of experience with Starbucks and extensive experience in the food and beverage industry, brand marketing and international distribution and operations.

William W. Bradley

WILLIAM W. BRADLEY, 72, has been a Starbucks director since June 2003. Since 2000, Senator Bradley has been a Managing Director of Allen & Company LLC, an investment banking firm. From 2001 until 2004, he acted as Chief Outside Advisor to McKinsey & Company’s non-profit practice. In 2000, Senator Bradley was a candidate for the Democratic nomination for President of the United States. He served as a Senior Advisor and Vice Chairman of the International Council of JP Morgan & Co. from 1997 through 1999. During that time, Senator Bradley also worked as an essayist for CBS Evening News, and as a Visiting Professor at Stanford University, the University of Notre Dame and the University of Maryland. Senator Bradley served in the U.S. Senate from 1979 until 1997, representing the State of New Jersey. Prior to serving in the U.S. Senate, he was an Olympic gold medalist in 1964, and from 1967 through 1977 he played professional basketball for the New York Knicks, during which time they won two world championships. Senator Bradley previously served on the Boards of Directors of Seagate Technology, Willis Group Holdings Limited and QuinStreet, Inc.

DIRECTOR QUALIFICATIONS:
Based on over 18 years in the U.S. Senate, Senator Bradley has a deep understanding of U.S. governmental and regulatory affairs, public policy and international relations. He is able to provide the board of directors with unique insights into Starbucks strategy, operations and business. Senator Bradley also has extensive experience in the private sector, including in consulting, financial services and media and communications. In addition, Senator Bradley brings to the board extensive experience as a director on the boards of other publicly traded companies, with knowledge in a number of important areas, including leadership and corporate governance.

Mary N. Dillon

MARY N. DILLON, 54, has been a Starbucks director since January 2016. Since July 2013, Ms. Dillon has served as Chief Executive Officer and a member of the Board of Directors of Ulta Salon, Cosmetics & Fragrance, Inc., a beauty products retailer. Prior to joining Ulta, she served as President and Chief Executive Officer and a member of the board of directors of United States Cellular Corporation, a provider of wireless telecommunications services, beginning in June 2010. Prior to joining U.S. Cellular, Ms. Dillon served as Global Chief Marketing Officer and Executive Vice President of McDonald’s Corporation from 2005 to 2010, where she led the company’s worldwide marketing efforts and global brand strategy. Prior to joining McDonald’s, Ms. Dillon held several positions of increasing responsibility at PepsiCo Corporation, including as President of the Quaker Foods division from 2004 to 2005 and as Vice President of Marketing for Gatorade and Quaker Foods from 2002 to 2004. Ms. Dillon previously served as a director of Target Corporation from 2007 to 2013.

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DIRECTOR QUALIFICATIONS:
As CEO of a large publicly-traded company and with her prior executive leadership experience, Ms. Dillon is able to provide the board with top-level leadership perspective in organizational management and operations. With 30 years of experience with large consumer-driven businesses, Ms. Dillon brings to the board her unique insights into the management of complex organizations in today’s challenging retail environment. She also possesses valuable knowledge and expertise in brand marketing and strategy.

Robert M. Gates

ROBERT M. GATES, 72, has been a Starbucks director since May 2012. Secretary Gates served in numerous roles in the Executive Branch of the U.S. government for nearly half a century, culminating as Secretary of Defense from December 2006 to June 2011. In October 2013, Secretary Gates was elected to the National Executive Board of the Boy Scouts of America. In May 2014, he was named its National President for a two-year term. In September 2011, Secretary Gates was named Chancellor of the College of William & Mary. From August 2002 to December 2006, he served as president of Texas A&M University. Secretary Gates has previously been a member of the Board of Directors of several companies, including Brinker International, Inc., NACCO Industries, Inc., Parker Drilling Company and the Board of Independent Trustees of the Fidelity Funds.

DIRECTOR QUALIFICATIONS:
Secretary Gates’ extensive career in various leadership roles in the executive branch of government provides the board of directors with invaluable perspective on domestic and international issues and risks affecting Starbucks business throughout the world. The board of directors also benefits from his leadership experience at large institutions that deal with problem solving in which many, often conflicting, public and private cultural, political, economic and other interests are involved. Additionally, his experience as a member of the board of directors of several public companies, including his roles as the chair of audit committees, strengthens the depth of corporate governance and risk assessment knowledge of the board.

Mellody Hobson

MELLODY HOBSON, 46, has been a Starbucks director since February 2005. Ms. Hobson has served as the President and a Director of Ariel Investments, LLC, a Chicago-based investment management firm since 2000, and as the Chairman since 2006 and a Trustee since 1993 of the mutual funds it manages. She previously served as Senior Vice President and Director of Marketing at Ariel Capital Management, Inc. from 1994 to 2000, and as Vice President of Marketing at Ariel Capital Management, Inc. from 1991 to 1994. Ms. Hobson works with a variety of civic and professional institutions, including serving as a Board Member of the Chicago Public Education Fund and as Chairman of After School Matters, which provides Chicago teens with high quality out-of-school time programs. Ms. Hobson also serves on the Boards of Directors of The Estee Lauder Companies, Inc. and DreamWorks Animation SKG, Inc., where she is Chairman of the Board. Additionally, she is on the Board of Governors of the Investment Company Institute. Ms. Hobson served on the Board of Directors of Groupon, Inc. through May 20, 2014.

DIRECTOR QUALIFICATIONS:
As the president and a director of a large investment company, Ms. Hobson brings significant leadership, operational, investment and financial expertise to the board of directors. Ms. Hobson’s experience as an on-air CBS news contributor and analyst on finance and the economy provides insight into media and communications and public relations considerations. Ms. Hobson also brings to the board of directors valuable knowledge of corporate governance and similar issues from her service on other publicly traded companies’ boards of directors as well as her service on the Securities and Exchange Commission (“SEC”) Investment Advisory Committee, which advises the SEC on matters of concern to investors in the securities markets. In addition, Ms. Hobson has brand marketing experience through her service on the Board of Directors of DreamWorks Animation and The Estee Lauder Companies.

Kevin R. Johnson

KEVIN R. JOHNSON, 55, has served as our president and chief operating officer since March 2015 and has been a Starbucks director since March 2009. Mr. Johnson served as Chief Executive Officer of Juniper Networks, Inc., a leading provider of high-performance networking products and services, from September 2008 to December 2013. He also served on the Board of Directors of Juniper Networks from September 2008 through February 2014. Prior to joining Juniper Networks, Mr. Johnson served as President, Platforms and Services Division for Microsoft Corporation, a worldwide provider of software, services and solutions. Mr. Johnson was a member of Microsoft’s Senior Leadership Team and held a number of senior executive positions over the course of his 16 years at Microsoft. Prior to joining Microsoft in 1992, Mr. Johnson worked in International Business Machine Corp.’s systems integration and consulting business. He also serves on the board of directors of Auction.com, LLC.

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PROPOSAL 1 — ELECTION OF DIRECTORS

DIRECTOR QUALIFICATIONS:
Mr. Johnson has extensive experience in the technology industry and is able to provide the board of directors with his unique insights into platforms for global integration of information systems as well as the use of technology in our brand marketing and media and communications efforts. Through his various senior leadership positions, including his experience as Chief Executive Officer of Juniper Networks and extensive senior executive experience with a large, multinational company, Mr. Johnson also has experience with the challenges inherent in managing a complex organization, leading global businesses focused on both consumer and business needs and utilizing technology to drive business productivity and experience.

Joshua Cooper Ramo

JOSHUA COOPER RAMO, 47, has been a Starbucks director since May 2011. Since July 2015, Mr. Cooper Ramo has served as Co-Chief Executive Officer and Vice Chairman of Kissinger Associates, a strategic advisory firm where he has served as Vice Chairman since 2011 and been employed since 2005. He was previously the Managing Partner and a senior advisor for the Office of John L. Thornton, a corporate advisory specialist and an advisor to Goldman Sachs, from 2003 to 2005. Mr. Cooper Ramo spent his early career as a journalist, most recently with TIME magazine, from 1996 to 2003 serving as Senior Editor and Foreign Editor. He is a leading China scholar and has written several papers on China’s development that have been distributed in China and abroad. In 2008, Mr. Cooper Ramo served as China Analyst for NBC during the Summer Olympics in Beijing. He is the author of the New York Times best-selling book, The Age of the Unthinkable. Mr. Cooper Ramo has been a term member of the Council on Foreign Relations, Asia 21 Leaders Program, World Economic Forum’s Young Global Leaders and Global Leaders for Tomorrow, and co-founder of the U.S. - China Young Leaders Forum. He also serves on the Board of Directors and Audit Committee of FedEx Corporation.

DIRECTOR QUALIFICATIONS:
Mr. Cooper Ramo’s broad international experience provides the board of directors with his unique insights related to Starbucks strategy, operations and business as a global company. Mr. Cooper Ramo brings to the board significant domestic and international public policy experience and media and communications experience from his career as a journalist and author and service with several international non-governmental organizations as well as public company board experience. Mr. Cooper Ramo has extensive knowledge in a number of important areas, including innovative problem-solving related to global risks and opportunities, particularly with regard to China.

James G. Shennan, Jr.

JAMES G. SHENNAN, JR., 74, has been a Starbucks director since March 1990. Mr. Shennan served as a General Partner of Trinity Ventures, a venture capital organization, from September 1989 to July 2005, when he became General Partner Emeritus. Prior to joining Trinity Ventures, he served as the Chief Executive of Addison Consultants, Inc., an international marketing services firm, and two of its predecessor companies. Mr. Shennan previously served on the Board of Directors of P.F. Chang’s China Bistro, Inc. until July of 2012.

DIRECTOR QUALIFICATIONS:
As a member of our board of directors since 1990, Mr. Shennan brings valuable knowledge of Starbucks culture, operations and development into a worldwide brand to the board of directors. In addition, Mr. Shennan provides the benefits of service on the boards of other publicly traded companies, including food and beverage industry experience and board leadership experience from his service as the lead independent director of P.F. Chang’s China Bistro and extensive knowledge of executive compensation and corporate governance issues. Mr. Shennan also brings to the board brand marketing experience, international distributions and operations experience and finance experience from his roles with Trinity Ventures, Addison Consultants and Procter & Gamble.

Clara Shih

CLARA SHIH, 34, has been a Starbucks director since December 2011. Ms. Shih is Chief Executive Officer and a Board Member of Hearsay Social, Inc., an enterprise software company serving Fortune 500 brands that she co-founded in August 2009. From June 2006 to June 2009, she served as Product Management Director, AppExchange of salesforce.com, inc., an enterprise software company. From 2004 to 2006, she served as Associate, Strategy and Business Operations for Google, Inc. Previously, Ms. Shih was a software engineer at Microsoft Corporation. Ms. Shih, the creator of the first business application on Facebook, is the author of The Facebook Era, a marketing textbook at Harvard Business School. In 2011, she was named one of Businessweek’s Top Young Entrepreneurs, one of Fortune’s Most Powerful Women Entrepreneurs and one of CNN Money’s “40 under 40: Ones to Watch.”

DIRECTOR QUALIFICATIONS:
Ms. Shih brings to the board digital and social media expertise, brand marketing, innovation and entrepreneurial experience from her position with Hearsay Social, as well as her prior experience at other technology companies. She provides unique insights to Starbucks related to technology innovation and growth of business on social networking sites across marketing, sales, customer service, recruiting and R&D functions.

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Javier G. Teruel

JAVIER G. TERUEL, 65, has been a Starbucks director since September 2005. Mr. Teruel served as Vice Chairman of Colgate-Palmolive Company, a consumer products company, from July 2004 to April 2007, when he retired. Prior to being appointed Vice Chairman, Mr. Teruel served as Colgate-Palmolive’s Executive Vice President responsible for Asia, Central Europe, Africa and Hill’s Pet Nutrition. After joining Colgate in Mexico in 1971, Mr. Teruel served as Vice President of Body Care in Global Business Development in New York and President and General Manager of Colgate-Mexico. He also served as President of Colgate-Europe, and as Chief Growth Officer responsible for the company’s growth functions. Mr. Teruel currently serves as a Partner of Spectron Desarrollo, SC, an impact investment and consulting firm and as Chairman of Alta Growth Capital, a private equity firm. He previously served on the Boards of Directors of The Pepsi Bottling Group, Inc. and Corporaciòn Geo S.A.B. de C.V. He currently serves on the Boards of Directors of J.C. Penney Company, Inc. and Nielsen Holdings plc.

DIRECTOR QUALIFICATIONS:
Mr. Teruel brings to the board extensive brand marketing experience and international distribution and operations experience from his various executive roles at a large, multinational consumer products company, including considerable product development, merchandising and marketing skills and perspectives. His international background provides unique insights relevant to Starbucks strategy, operations and business as a global company. Through his senior leadership and public company board experience, Mr. Teruel also possesses extensive knowledge in a number of important areas, including leadership, finance and risk assessment.

Myron E. Ullman, III

MYRON E. ULLMAN, III, 69, has been a Starbucks director since January 2003. Since August 2015, Mr. Ullman has served as Executive Chairman of J.C. Penney Company, Inc., a chain of retail department stores. From April 2013 to August 2015, Mr. Ullman served as Chief Executive Officer and a member of the Board of Directors of J.C. Penney Company, Inc. Mr. Ullman had previously served as Executive Chairman of J.C. Penney Company, Inc., from November 2011 to January 2012, and as the Chairman of the Board of Directors and Chief Executive Officer from December 2004 to November 2011. Mr. Ullman served as Directeur General, Group Managing Director of LVMH Möet Hennessy Louis Vuitton, a luxury goods manufacturer and retailer, from July 1999 to January 2002. From January 1995 to June 1999, he served as Chairman and Chief Executive Officer of DFS Group Limited, a retailer of luxury branded merchandise. From 1992 to 1995, Mr. Ullman served as Chairman and Chief Executive Officer of R.H. Macy & Co., Inc. Mr. Ullman previously served on the Boards of Directors for Ralph Lauren Corporation, Taubman Centers, Saks, Inc. and Pzena Investment Management, Inc. He served as the Chairman of the Federal Reserve Bank of Dallas through the end of 2014.

DIRECTOR QUALIFICATIONS:
Through Mr. Ullman’s senior leadership and public company board experience with U.S. and international retailers, he brings to the board of directors extensive knowledge in important areas, including leadership of global businesses, finance, executive compensation, risk assessment and compliance. He also brings to the board brand marketing experience and international distribution and operations experience from his roles at major U.S. and international retailers, as well as insights and perspectives from positions he has held in the technology and real estate industries and the public sector. Mr. Ullman’s experiences as chairman and chief executive officer of various entities during his career provide the board of directors with insight into the challenges inherent in managing a complex organization.

Craig E. Weatherup

CRAIG E. WEATHERUP, 70, has been a Starbucks director since February 1999. Mr. Weatherup worked for PepsiCo, Inc. for 24 years and served as Chief Executive Officer of its worldwide Pepsi-Cola business and President of PepsiCo, Inc., retiring in 1999. He also led the initial public offering of The Pepsi Bottling Group, Inc., where he served as Chairman and Chief Executive Officer from March 1999 to January 2003. Mr. Weatherup also serves on the Board of Directors of Macy’s, Inc.

DIRECTOR QUALIFICATIONS:
Through Mr. Weatherup’s public company board experience from his service on the board of directors of Macy’s, as well as his prior senior leadership experience as a chairman and chief executive officer, he is able to bring to the board of directors extensive knowledge in important areas, including finance, leadership, executive compensation, corporate governance, risk assessment and compliance. In addition, Mr. Weatherup brings to the board food and beverage industry experience, as well as brand marketing experience and international distribution and operations experience from his prior role as chief executive officer of a large, global food and beverage business. Mr. Weatherup also possesses valuable knowledge of and insight into Starbucks business and operations from his 16 years of service as a member of our board of directors.

THE BOARD OF DIRECTORS RECOMMENDS THAT SHAREHOLDERS VOTE FOR THE
ELECTION OF EACH OF THE NOMINEES TO THE BOARD OF DIRECTORS. 

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CORPORATE GOVERNANCE

BOARD LEADERSHIP

The board of directors is responsible for overseeing the exercise of corporate power and seeing that Starbucks business and affairs are managed to meet the Company’s stated goals and objectives and that the long-term interests of the shareholders are served.

Howard Schultz currently serves as the chairman of the board and our chief executive officer. On November 8, 2011, the independent directors of the board elected Craig Weatherup, a non-employee independent director, to serve as the presiding (lead) independent director pursuant to our Corporate Governance Principles and Practices. Mr. Weatherup's term as presiding independent director expires at the board meeting immediately following the 2016 Annual Meeting of Shareholders. Mr. Weatherup will not be eligible to be elected for a subsequent term as presiding independent director, as directors are limited to serving two consecutive two-year terms in that role. The independent board members will elect a new presiding (lead) independent director when they meet in March 2016.

Our board leadership structure supports the independence of our non-management directors. The independent directors meet in an executive session at each board meeting, and each of the standing board committees (discussed below) is comprised solely of and led by independent directors. The presiding independent director presides at the scheduled executive sessions of independent directors as well as all meetings of the board at which the chairman is not present. The presiding independent director and the chairman each has the authority to call meetings of the independent directors and the entire board. Pursuant to our Corporate Governance

Principles and Practices, the duties of the presiding independent director also include:

serving as a liaison between the independent directors and the chairman of the board;
approving the scheduling of board meetings, as well as the agenda and materials for each board meeting and executive session of the independent directors;
approving and coordinating the retention of advisors and consultants to the board; and
such other responsibilities as the independent directors may designate from time to time.

The board believes that combining the chairman and chief executive officer positions is currently the most effective leadership structure for Starbucks given Mr. Schultz’s in-depth knowledge of Starbucks business and industry and his leadership in formulating and implementing strategic initiatives. Mr. Schultz is intimately involved in positioning Starbucks for on-going global growth, working closely with the Company's senior leadership team to ensure continued disciplined growth and operational excellence around the world. Mr. Schultz is thus in a position to elevate the most critical business issues for consideration by the independent directors of the board. In addition, having a combined chairman and chief executive officer enables Starbucks to speak with a unified voice to shareholders, customers and other stakeholders. The board believes that the combination of the chairman and chief executive officer roles as part of a governance structure that includes a presiding independent director, as well as the exercise of key board oversight responsibilities by independent directors, provides effective oversight of the Company in the best interest of Starbucks shareholders.

RISK OVERSIGHT

The board of directors has overall responsibility for risk oversight, including, as part of regular board and committee meetings, general oversight of executives’ management of risks relevant to the Company. A fundamental part of risk oversight is not only understanding the material risks a company faces and the steps management is taking to manage those risks, but also understanding what level of risk is appropriate for the Company. The involvement of the board of directors in reviewing Starbucks business strategy is an integral aspect of the board’s assessment of management’s tolerance for risk and also its determination of what constitutes an appropriate level of risk for the Company.

While the full board has overall responsibility for risk oversight, the board has delegated oversight responsibility related to certain risks to the Audit and Compliance Committee (the “Audit Committee”) and the Compensation and Management Development Committee (the “Compensation Committee”). The Audit Committee is responsible for reviewing and discussing with management the Company’s major risk exposures,

including financial, operational, privacy, security, business continuity and legal and regulatory risks, the steps the Company has taken to monitor and control such exposures, and the Company’s risk assessment and risk management policies; and regularly report to the board the substance of such reviews and discussions.

The Audit Committee receives regular reports from management including our chief ethics and compliance officer and vice president of Internal Audit on risks facing the Company at its regularly scheduled meetings and other reports as requested by the Audit Committee from time to time. The Compensation Committee is responsible for reviewing and overseeing the management of any potential material risks related to Starbucks compensation policies and practices. The Compensation Committee reviews a summary and assessment of such risks annually and in connection with discussions of various compensation elements and benefits throughout the year.

The board’s role in risk oversight has not had any effect on the board’s leadership structure.

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AFFIRMATIVE DETERMINATIONS REGARDING DIRECTOR INDEPENDENCE AND OTHER MATTERS

Our board of directors has determined that each of the following director nominees is an “independent director” as such term is defined under NASDAQ rules:

 
William W. Bradley
James G. Shennan, Jr.
 
 
Mary N. Dillon
Clara Shih
 
 
Robert M. Gates
Javier G. Teruel
 
 
Mellody Hobson
Myron E. Ullman, III
 
 
Joshua Cooper Ramo
Craig E. Weatherup
 

Prior to his appointment as president and chief operating officer, Mr. Johnson qualified as an “independent director” as such term is defined under NASDAQ rules. In determining that Mr. Johnson was independent, the board of directors considered his position as an officer and director of a public company, for a portion of fiscal 2014, from which Starbucks purchased equipment in fiscal 2014, in an amount less than 1% of the annual revenues of such company. In addition, Mr. Lee, who served on our board during the last fiscal year and will serve for a portion of the current fiscal year, qualified as an "independent director"

as such term is defined under NASDAQ rules. In determining that Mr. Lee is independent, the board of directors considered that he previously served, at the request of Starbucks, as our interim executive vice president, Partner Resources. Mr. Lee served in this interim role for less than a year from April 2009 to March of 2010. The board of directors determined that neither of these relationships constitutes a “related-person transaction” under applicable SEC rules or would interfere with the directors’ exercise of independent judgment in carrying out their responsibilities as directors.

BOARD COMMITTEES AND RELATED MATTERS

During fiscal 2015, our board of directors had three standing committees: the Audit Committee, the Compensation Committee and the Nominating/Governance Committee. The board of directors, upon recommendation of the Nominating/Governance Committee, makes committee and committee chair assignments annually at its meeting immediately preceding the annual meeting of shareholders, although further changes to committee assignments are made from

time to time as deemed appropriate by the board. The committees operate pursuant to written charters, which are available on our website at www.starbucks.com/about-us/company-information/corporate-governance.

The current composition of each board committee is set forth below. As stated above, Mr. Lee will not stand for reelection.

Director
Audit and
Compliance
Committee
Compensation
and Management
Development
Committee
Nominating and
Corporate
Governance
Committee
Board of Directors
Howard Schultz
 
 
 
Chair
William W. Bradley
 
 
X
X
Mary N. Dillon*
 
X
 
X
Robert M. Gates
x
 
X
X
Mellody Hobson
Chair
 
 
X
Kevin R. Johnson**
 
 
 
X
Olden Lee
 
X
 
X
Joshua Cooper Ramo
X
 
X
X
James G. Shennan, Jr.
 
X
Chair
X
Clara Shih
 
X
X
X
Javier G. Teruel
X
X
 
X
Myron E. Ullman, III
 
Chair
 
X
Craig E. Weatherup
X
 
X
X
Fiscal 2015 Meetings
9
6
6
7
*Ms. Dillon was appointed to the board of directors and Compensation Committee on January 4, 2016.
**Mr. Johnson was an independent member of the board of directors, the chair of the Compensation Committee and a member of the Audit Committee until his appointment as president and chief operating officer of Starbucks in January 2015, after which time he continued to serve as a non-independent member of the board of directors.

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CORPORATE GOVERNANCE

ATTENDANCE AT BOARD AND COMMITTEE MEETINGS, ANNUAL MEETING

During fiscal 2015, each director attended at least 75% of all meetings of the board and board committees on which he or she served (held during the period that such director served). Our Corporate Governance Principles and Practices require each board member to attend our annual

meeting of shareholders except for absences due to causes beyond the reasonable control of the director. All but three of the directors who then served on the board attended our 2015 Annual Meeting of Shareholders.

AUDIT AND COMPLIANCE COMMITTEE

The Audit Committee annually reviews and reassesses the adequacy of its charter. As more fully described in its charter, the primary responsibilities of the Audit Committee are to:

oversee our accounting and financial reporting processes, including the review of the Company’s quarterly and annual financial results;
appoint the Company’s independent registered public accounting firm and oversee the relationship; including monitoring the auditor’s independence and reviewing the scope of the auditor’s work, including preapproval of audit and non-audit services;
review the annual audit and quarterly review processes with management and the independent registered public accounting firm;
review management’s assessment of the effectiveness of the Company’s internal controls over financial reporting and the independent registered public accounting firm’s related attestation;
oversee the Company’s internal audit function, including review of internal audit staffing and review of the internal audit plan;
review and approve or ratify all transactions with related persons and potential conflicts of interests that are required to be disclosed in the proxy statement;
review the Company’s risk assessment and risk management policies; and
review periodically and discuss with management the Company's major risk exposures, including financial, operational, privacy, security, business continuity and legal and regulatory risks, the steps the Company has taken to monitor and control such exposures, and the Company's risk assessment and risk management policies; and regularly report to the Board the substance of such reviews and discussions.

Each of Ms. Hobson and Messrs. Gates, Ramo, Teruel and Weatherup currently (i) meets the independence criteria prescribed by applicable law and the rules of the SEC for audit committee membership and is an “independent director” as defined by NASDAQ rules; and (ii) meets NASDAQ’s financial knowledge and sophistication requirements. Mr. Johnson met such criteria during the entire time he served on the Audit Committee and ceased to serve on the Audit Committee prior to his appointment as our president and chief operating officer in January 2015. Each of Ms. Hobson and Messrs. Teruel and Weatherup have been determined by the board of directors to be an “audit committee financial expert” under SEC rules. The “Audit and Compliance Committee Report” describes in more detail the Audit Committee’s responsibilities with regard to our financial statements and its interactions with our independent auditor, Deloitte & Touche LLP.

COMPENSATION AND MANAGEMENT DEVELOPMENT COMMITTEE

The Compensation Committee annually reviews and reassesses the adequacy of its charter. As more fully described in its charter, the primary responsibilities of the Compensation Committee are to:

conduct an annual review of and recommend to the independent directors of the board for their review and approval the compensation package for the chairman and chief executive officer;
conduct an annual review and approve the compensation package for the Company’s executive officers and senior officers (as defined in its charter);
annually review and approve objective performance measures and performance targets for all executive officers and senior officers participating in the annual incentive bonus plan and long-term incentive plans, and certify achievement of performance measures after the measurement period;
approve, modify and administer partner-based equity plans, the Executive Management Bonus Plan and deferred compensation plans;
after consulting with the independent directors, together with the chair of the Nominating/Governance Committee, the chair of the Compensation Committee annually reviews the performance of our chairman and chief executive officer and meets with him to share the findings of the review;
annually review and approve our management development and succession planning practices and strategies;
annually review and approve the Company’s peer group companies and review market data;

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provide recommendations to the board of directors on compensation-related proposals to be considered at the Company’s annual meeting, including Say-on-Pay and any related shareholder feedback;
determine management stock ownership guidelines and periodically review ownership levels for compliance; and
annually review a report from management regarding potential material risks, if any, created by the Company’s compensation policies and practices and inform the board of any necessary actions.

Messrs. Johnson, Lee, Shennan, Teruel and Ullman and Ms. Shih served on the Compensation Committee during fiscal 2015. Mr. Johnson ceased membership on the Compensation Committee prior to his appointment as our president and chief operating officer in January 2015. At least annually, the Compensation Committee reviews and approves our executive compensation strategy and principles to confirm that they are aligned with our business strategy and objectives, shareholder interests, desired behaviors and corporate culture.

The Compensation Committee’s charter allows it to delegate its authority to subcommittees of the committee, as may be necessary or appropriate. In March 2010, the Compensation Committee formed a special subcommittee, the Performance Compensation Subcommittee (the “Subcommittee”), which is responsible for establishing, administering, reviewing and approving any award intended to qualify for the “performance-based compensation” exception of Section 162(m) of the Internal Revenue Code (“Section 162(m)”). The Subcommittee may establish, administer, review and approve any compensation or compensatory award as may be requested by the Compensation Committee from time to time. The current composition of the Subcommittee is: Messrs. Shennan, Teruel and Ullman and Ms. Shih. Each member of the Subcommittee meets applicable independence requirements as prescribed by NASDAQ, the SEC and the Internal Revenue Service. Since Mr. Lee was an executive officer of the Company for a period of time, he does not sit on the Subcommittee and does not vote on performance-based compensation. Since March 2010, all decisions related to performance-based compensation were made by the Subcommittee. The Compensation Committee expects to re-assume the responsibilities of the Subcommittee following Mr. Lee's retirement from the board.

Management’s Role in the Executive Compensation Process

Mr. Schultz, our chairman and chief executive officer, Scott Pitasky, our executive vice president, chief Partner Resources officer and other key members of our human resources function (“Partner Resources”) each help support the Compensation Committee’s executive compensation process and regularly attend portions of committee meetings. As part of the executive compensation process, Mr. Schultz provides his perspective to the Compensation Committee regarding the performance of his Senior Leadership Team, which includes all of our executive officers and certain other

senior officers of the Company. Members of the Partner Resources team present recommendations to the Compensation Committee on the full range of annual executive compensation decisions, including (i) annual and long-term incentive compensation programs; (ii) target competitive positioning of executive compensation; and (iii) target total direct compensation for each executive officer. These recommendations are developed in consultation with Mr. Schultz and are accompanied by market data provided by the Company’s compensation consultant, Willis Towers Watson Public Limited Company (“Willis Towers Watson”).

In accordance with NASDAQ rules, Mr. Schultz was not present when his compensation was being discussed or approved and did not vote on executive compensation matters, and neither he nor other members of management attended executive sessions of the Compensation Committee.

The Role of Consultants in the Executive Compensation Process

For fiscal 2015, the Compensation Committee engaged Frederic W. Cook & Co., Inc. (“F.W. Cook”) as its outside independent compensation consultant. The Compensation Committee’s consultant regularly attends committee meetings and attends executive sessions as requested by the Compensation Committee’s chair. Without the Compensation Committee’s prior approval, F.W. Cook will not perform any services for Starbucks management, although the Compensation Committee has directed that F.W. Cook work in cooperation with management as required to gather and review information necessary to carry out its obligations. During fiscal 2015, F.W. Cook did not perform any services for Starbucks other than making recommendations with respect to executive compensation under its engagement by the Compensation Committee. Its tasks also included reviewing, validating and providing input on information, programs and recommendations made by management and Willis Towers Watson.

For more information about the Compensation Committee’s activities, see “Compensation Discussion and Analysis” and “Compensation Committee Report.”

Compensation Committee Interlocks and Insider Participation

Messrs. Lee, Shennan, Teruel and Ullman and Ms. Shih served on the Compensation Committee during fiscal 2015. Mr. Johnson served as chair of the Compensation Committee prior to becoming an officer of the Company, at which time he resigned from the Compensation Committee. As discussed above, Mr. Lee served as our interim executive vice president, Partner Resources for a portion of fiscal 2010. Mr. Lee rejoined the Compensation Committee in April 2010 as an independent director under the applicable NASDAQ independence requirements.

Compensation Consultant Independence

In furtherance of maintaining the independence of the Compensation Committee’s compensation consultant, the Committee has the sole authority to retain, terminate and obtain the advice of F.W. Cook (at the Company’s

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CORPORATE GOVERNANCE

expense). Further, as discussed above, the Compensation Committee’s compensation consultant will not perform any services for Starbucks management unless approved in advance by the Committee.

In connection with its engagement of F.W. Cook, the Compensation Committee considered various factors bearing upon F.W. Cook’s independence including, but not limited to, the amount of fees received by F.W. Cook from Starbucks as a percentage of F.W. Cook’s total revenue, F.W. Cook’s policies and procedures designed to prevent

conflicts of interest, and the existence of any business or personal relationship that could impact F.W. Cook’s independence. After reviewing these and other factors, the Compensation Committee determined that F.W. Cook was independent and that its engagement did not present any conflicts of interest. F.W. Cook also determined that it was independent from management and confirmed this in a written statement delivered to the Chair of the Compensation Committee.

SUCCESSION PLANNING

Senior Management Succession Planning

In light of the critical importance of executive leadership to Starbucks success, we have an annual succession planning process. This process is enterprise wide for managers up to and including our chief executive officer.

Our board of directors’ involvement in our annual succession planning process is outlined in our Corporate Governance Principles and Practices. The Principles provide that each year, the chair of the Compensation Committee, together with the chairman and chief executive officer, will review succession plans with the board, and provide the board with a recommendation as to succession in the event of each senior officer’s termination of employment with Starbucks for any reason (including death or disability).

Our Compensation Committee, pursuant to its charter, annually reviews and discusses with the panel of independent directors of the board the performance of the executive officers and senior officers of the Company and the succession plans for each such officer’s position

including recommendations and evaluations of potential successors to fill these positions. The Compensation Committee also conducts an annual review of, and provides approval for, our management development and succession planning practices and strategies.

ceo Succession Planning

Mr. Schultz provides an annual review to the board of directors assessing the members of the Senior Leadership Team and their potential to succeed him. This review, which is developed in consultation with our executive vice president, chief Partner Resources officer, and the chair of our Compensation Committee, includes a discussion about development plans for the Company’s executive officers and senior officers to help prepare them for future succession and contingency plans in the event of our ceo’s termination of employment with Starbucks for any reason (including death or disability) as well as our ceo’s recommendation as to his successor. The full board has the primary responsibility to develop succession plans for the ceo position.

NOMINATING AND CORPORATE GOVERNANCE COMMITTEE

The Nominating/Governance Committee annually reviews and reassesses the adequacy of its charter. As described more fully in its charter, the Nominating/Governance Committee is responsible for providing leadership with respect to the corporate governance of Starbucks and advising and making recommendations to the board of directors regarding candidates for election as directors of the Company. Among its specific duties, the Nominating/Governance Committee:

makes recommendations to the board about our corporate governance processes;
assists in identifying and screening board candidates;
administers the Director Nominations Policy;
considers shareholder nominations to the board;
makes recommendations to the board regarding membership and chairs of the board’s committees;
oversees the annual evaluation of the effectiveness of the board and each of its committees;
biennially recommends the board’s presiding independent director;
biennially reviews the type and amount of board compensation for independent directors;
annually reviews the Company’s corporate political contributions and expenditures to confirm alignment with Company policies and values; and
annually reviews and assesses the effectiveness of the Company’s environmental and social responsibility policies, goals and programs through the annual Global Responsibility Report, and makes recommendations as deemed appropriate based on such review and assessment.

The Nominating/Governance Committee also annually assists the board of directors with its affirmative independence and expertise determinations. After consulting with the independent directors of the board, the chair of the Nominating/Governance Committee, together with the chair of the Compensation Committee, annually reviews the performance of our chairman and chief executive officer and meets with him to share the findings of the review.

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OUR DIRECTOR NOMINATIONS PROCESS

Our Policy on Director Nominations is available at www.starbucks.com/about-us/company-information/corporate-governance. The purpose of the nominations policy is to describe the process by which candidates are identified and assessed for possible inclusion in our recommended slate of director nominees (the “candidates”). The nominations policy was approved by the full board of directors and is administered by the Nominating/Governance Committee.

Minimum Criteria for Board Members

Each candidate must possess at least the following specific minimum qualifications:

each candidate shall be prepared to represent the best interests of all shareholders and not just one particular constituency;
each candidate shall be an individual who has demonstrated integrity and ethics in his or her personal and professional life and has established a record of professional accomplishment in his or her chosen field;
no candidate, or family member (as defined in NASDAQ rules) or affiliate or associate (as defined in federal securities laws) of a candidate, shall have any material personal, financial or professional interest in any present or potential competitor of Starbucks;
each candidate shall be prepared to participate fully in board activities, including active membership on at least one board committee and attendance at, and active participation in, meetings of the board and the committee(s) of which he or she is a member, and not have other personal or professional commitments that would, in the Nominating/Governance Committee’s sole judgment, interfere with or limit his or her ability to do so; and
each candidate shall be willing to make, and financially capable of making, the required investment in our stock in the amount and within the time frame specified in the director stock ownership guidelines described in this proxy statement.

Desirable Qualities and Skills

In addition, the Nominating/Governance Committee also considers it desirable that candidates possess the following qualities or skills:

each candidate should contribute to the board of directors’ overall diversity — diversity being broadly construed to mean a variety of opinions, perspectives, personal and professional experiences and backgrounds, such as gender, race and ethnicity differences, as well as other differentiating characteristics;
each candidate should contribute positively to the existing chemistry and collaborative culture among board members; and
each candidate should possess professional and personal experiences and expertise relevant to our goal

of being one of the world’s leading consumer brands. At this stage of our development, relevant experiences might include, among other things, sitting CEO of a large global company, large-company CEO experience, international CEO experience, senior-level international experience, senior-level multi-unit small box retail or restaurant experience and relevant senior-level expertise in one or more of the following areas: finance, accounting, sales and marketing, organizational development, information technology, social media and public relations.

The Nominating/Governance Committee is responsible for reviewing the appropriate skills and characteristics required of directors in the context of prevailing business conditions and existing competencies on the board, and for making recommendations regarding the size and composition of the board, with the objective of having a board that brings to Starbucks a variety of perspectives and skills derived from high quality business and professional experience. The Nominating/Governance Committee’s review of the skills and experience it seeks in the board as a whole, and in individual directors, in connection with its review of the board’s composition, enables it to assess the effectiveness of its goal of achieving a board with a diversity of experiences. The Nominating/Governance Committee considers these criteria when evaluating director nominees in accordance with the procedures set forth below.

Internal Process for Identifying Candidates

The Nominating/Governance Committee has two primary methods for identifying candidates (other than those proposed by shareholders, as discussed below). First, on a periodic basis, the Nominating/Governance Committee solicits ideas for possible candidates from a number of sources: members of the board; senior-level Starbucks executives; individuals personally known to the members of the board; and research, including database and Internet searches.

Second, the Nominating/Governance Committee may from time to time use its authority under its charter to retain at our expense one or more search firms to identify candidates (and to approve such firms’ fees and other retention terms), as it did during 2015. The search firm retained by the Nominating/Governance Committee during 2015 was asked to identify possible candidates who meet the minimum and desired qualifications being sought in candidates, to interview and screen such candidates (including conducting reference checks), and assist in scheduling candidate interviews with board members.

The nominations policy divides the process for candidates proposed by shareholders into the general nomination right of all shareholders and proposals by “qualified shareholders” (as described below).

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General Nomination Right of All Shareholders

Any registered shareholder may nominate one or more persons for election as a director at an annual meeting of shareholders if the shareholder complies with the advance notice, information and consent provisions contained in our bylaws. See “Proposals of Shareholders” below for more information.

The procedures described in the next paragraph are meant to establish an additional means by which certain shareholders can contribute to our process for identifying and evaluating candidates and is not meant to replace or limit shareholders’ general nomination rights in any way.

Director Recommendations by Qualified Shareholders

In addition to those candidates identified through its own internal processes, in accordance with the nominations policy, the Nominating/Governance Committee will evaluate a candidate proposed by any single shareholder or group of shareholders that has beneficially owned more than 5% of our common stock for at least one year (and will hold the required number of shares through the annual meeting of shareholders) and that satisfies the notice, information and consent provisions in the nominations policy (a “qualified shareholder”). Any candidate proposed by a qualified shareholder must be independent of the qualified shareholder in all respects as determined by the Nominating/Governance Committee or by applicable law. Any candidate submitted by a qualified shareholder must also meet the definition of an “independent director” under NASDAQ rules.

In order to be considered by the Nominating/Governance Committee for an upcoming annual meeting of shareholders, notice from a qualified shareholder regarding a potential candidate must be received by the Nominating/Governance Committee not less than 120 calendar days before the anniversary of the date of our proxy statement released to shareholders in connection with the previous year’s annual meeting.

Evaluation of Candidates

The Nominating/Governance Committee will consider and evaluate all candidates identified through the processes described above, including incumbents and candidates proposed by qualified shareholders, based on the same criteria.

Future Revisions to the Nominations Policy

The nominations policy is intended to provide a flexible set of guidelines for the effective functioning of our director nominations process. The Nominating/Governance Committee intends to review the nominations policy at least annually and anticipates that modifications will be necessary from time to time as our needs and circumstances evolve, and as applicable legal or listing standards change. The Nominating/Governance Committee may amend the nominations policy at any time, in which case the most current version will be available on our website.

CORPORATE GOVERNANCE MATERIALS AVAILABLE ON THE STARBUCKS WEBSITE

Our Corporate Governance Principles and Practices are intended to provide a set of flexible guidelines for the effective functioning of the board of directors and are reviewed regularly and revised as necessary or appropriate in response to changing regulatory requirements, evolving best practices and other considerations. They are posted on the Corporate Governance section of our website at www.starbucks.com/about-us/company-information/corporate-governance.

In addition to our Corporate Governance Principles and Practices, other information relating to corporate governance at Starbucks is available on the Corporate Governance section of our website, including:

Restated Articles of Incorporation
Amended and Restated Bylaws
Audit and Compliance Committee Charter
Compensation and Management Development Committee Charter
Nominating and Corporate Governance Committee Charter
Policy on Director Nominations
Standards of Business Conduct (applicable to directors, officers and partners)
Code of Ethics for CEO and Finance Leaders
Procedure for Communicating Complaints and Concerns
Audit and Compliance Committee Policy for Pre-Approval of Independent Auditor Services

You may obtain copies of these materials, free of charge, by sending a written request to: executive vice president, general counsel and secretary, Starbucks Corporation, 2401 Utah Avenue South, Mail Stop S-LA1, Seattle, Washington 98134. Please specify which documents you would like to receive.

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CONTACTING THE BOARD OF DIRECTORS

The Procedure for Communicating Complaints and Concerns describes the manner in which interested persons can send communications to our board of directors, the committees of the board and to individual directors and describes our process for determining which communications will be relayed to board members. Interested persons may telephone their complaints and concerns by calling the Starbucks Audit line at 1-800-300-3205 or sending written communications to the board,

committees of the board and individual directors by mailing those communications to our third-party service provider for receiving these communications at:

Starbucks Corporation
P.O. Box 34507
Seattle, Washington 98124

Shareholders may address their communication to an individual director, to the Board of Directors, or to one of our board committees.

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COMPENSATION OF DIRECTORS

FISCAL 2015 COMPENSATION PROGRAM FOR NON-EMPLOYEE DIRECTORS

For fiscal 2015, the annual compensation program for non-employee directors provided for a total of $240,000 per year comprised of one or more of the following (as selected by the director each year): (i) cash (up to 50%); (ii) stock options; and (iii) time-based restricted stock units (“RSUs”). In June 2015, upon the recommendation of the Nominating/Governance Committee, the board increased the amount of annual compensation to $260,000 for fiscal 2016, the first increase since 2011. The design of the program remains the same. New non-employee directors are entitled to payment of a pro-rated portion of the annual non-employee director compensation based on the number of days remaining in the fiscal year from the date the director joins the board. Such compensation may be in the form of stock options, time-based RSUs or a combination thereof (as selected by the director). Our non-employee directors are expected to satisfy stock ownership guidelines of $480,000, as discussed below under the caption “Director Stock Ownership Guidelines.” Stock options have an exercise price equal to the closing market price of our common stock on the grant date. Annual stock option and RSU grants vest one year after the date of grant. Stock options and RSUs granted to non-employee directors generally cease vesting as of the date

he or she no longer serves on the board of directors. However, unvested stock options (but not unvested RSUs) will vest in full upon a non-employee director’s death or retirement (defined as ceasing to be a director pursuant to election by the Company’s shareholders or by voluntary resignation with the approval of the Board’s chair, and after attaining age 55 and at least six years of continuous board service) or upon a change in control of Starbucks. Six of the board’s eleven current non-employee directors meet the retirement criteria.

Mr. Schultz does not participate in the compensation program for non-employee directors, but rather is compensated as an executive officer. Upon his appointment as our president and chief operating officer, Mr. Johnson ceased participation in the compensation program for non-employee directors and is compensated as an executive officer. Information on compensation paid to Mr. Schultz and Mr. Johnson (including compensation Mr. Johnson received for his service on the board before being appointed as president and chief operating officer of Starbucks) in fiscal 2015 is described in the “Compensation Discussion and Analysis” section of this proxy statement.

FISCAL 2015 NON-EMPLOYEE DIRECTOR COMPENSATION

The following table shows fiscal 2015 compensation for non-employee directors.

Name
Fees Earned or
Paid in Cash
($)
Stock
Awards
($)(1)(2)
Option
Awards
($)(3)(4)
Total
($)
William W. Bradley
 
 
 
236,007
 
 
 
 
236,007
 
Mary N. Dillon(5)
 
 
 
 
 
 
 
 
Robert M. Gates
 
 
 
236,007
 
 
 
 
236,007
 
Mellody Hobson
 
 
 
236,007
 
 
 
 
236,007
 
Olden Lee
 
 
 
 
 
159,059
 
 
159,059
 
Joshua Cooper Ramo
 
 
 
236,007
 
 
 
 
236,007
 
James G. Shennan, Jr.
 
 
 
236,007
 
 
 
 
236,007
 
Clara Shih
 
120,000
 
 
117,965
 
 
 
 
237,965
 
Javier G. Teruel
 
 
 
 
 
159,059
 
 
159,059
 
Myron E. Ullman, III
 
 
 
 
 
159,059
 
 
159,059
 
Craig E. Weatherup
 
 
 
 
 
159,059
 
 
159,059
 
(1)The amounts shown in this column represent the aggregate grant date fair values of the restricted stock units (“RSU”) awarded to each of the non-employee directors (other than Ms. Dillon) on November 17, 2014.
(2)As of September 27, 2015, the aggregate number of shares of Starbucks common stock underlying outstanding non-vested RSU awards for each non-employee director were: Sen. Bradley — 6,166, Sec. Gates — 6,166, Ms. Hobson — 6,166, Mr. Lee — 0, Mr. Ramo — 6,166, Mr. Shennan — 6,166, Ms. Shih — 3,082, Mr. Teruel — 0, Mr. Ullman — 0 and Mr. Weatherup — 0.
(3)The amounts shown in this column represent the aggregate grant date fair values of the stock options awarded to each of the non-employee directors (other than Ms. Dillon) on November 17, 2014. Ms. Dillon did not receive a grant in fiscal 2015 as she joined the board after 2015 fiscal year end. The grant date fair values have been determined based on the assumptions and methodologies set forth in the Company’s 2015 Form 10-K (Note 12: Employee Stock and Benefit Plans).
(4)As of September 27, 2015, the aggregate number of shares of Starbucks common stock underlying outstanding option awards for each non-employee director were: Sen. Bradley — 126,000; Sec. Gates — 0; Ms. Hobson — 212,202; Mr. Lee — 378,334; Mr. Ramo — 60,000; Mr. Shennan — 184,456; Ms. Shih — 6,696; Mr. Teruel — 426,848; Mr. Ullman — 467,122; and Mr. Weatherup — 379,468.
(5)Ms. Dillon did not receive any director compensation in fiscal 2015 as she joined the board after the 2015 fiscal year end.

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Deferred Compensation Plans

In fiscal 2011, the board adopted a Deferred Compensation Plan for Non-Employee Directors under which non-employee directors may, for any fiscal year starting in fiscal 2012, irrevocably elect to defer receipt of shares of common stock the director would have received upon vesting of restricted stock units. The purpose of the plan is to enhance the Company’s ability to attract and retain non-employee directors with training, experience and ability who will promote the interests of the Company and to directly align the interests of such non-employee directors with the interests of the Company’s shareholders. Prior to 2006, non-employee directors could defer all or a portion of their compensation in the form of unfunded deferred stock units under the Directors Deferred Compensation Plan.

Director Stock Ownership Guidelines

Our long-standing stock ownership guidelines for non-employee directors require our directors to own at least $480,000 in Company stock to align the interests of our non-employee directors to those of our shareholders. Directors appointed or elected after June 5, 2012 have four years from their date of appointment or election to meet the guidelines. Stock options and RSUs do not count toward meeting the guidelines, but deferred stock units resulting from deferrals under the deferred compensation plans for directors described above do count toward meeting the guidelines. Each director is expected to continue to meet the ownership requirement for as long as he or she serves on our board. Except for Ms. Dillon, who joined the board in January 2016, all non-employee directors have met these guidelines as of the date of this proxy statement.

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We are asking shareholders to approve an advisory resolution (commonly referred to as a “say-on-pay” resolution) on the Company’s executive compensation as reported in this proxy statement.

We urge shareholders to read the “Compensation Discussion and Analysis” section of this proxy statement, which describes how our executive compensation policies and procedures operate and are designed to achieve our compensation objectives, as well as the Summary Compensation Table and other related compensation tables and narrative, which provide detailed information on the compensation of our named executive officers. The Compensation Committee and the board of directors believe that the policies and procedures articulated in the “Compensation Discussion and Analysis” are effective in achieving our goals and that the compensation of our named executive officers reported in this proxy statement has contributed to the Company’s recent and long-term success.

The board has adopted a policy providing for an annual “say-on-pay” advisory vote. In accordance with this policy and Section 14A of the Securities Exchange Act of 1934,

as amended, (the “Exchange Act”) and as a matter of good corporate governance, we are asking shareholders to approve the following advisory resolution at the Annual Meeting of Shareholders:

RESOLVED, that the shareholders of Starbucks Corporation (the “Company”) approve, on an advisory basis, the compensation of the Company’s named executive officers disclosed in the Compensation Discussion and Analysis, the Summary Compensation Table and the related compensation tables, notes and narrative in the Proxy Statement for the Company’s Annual Meeting of Shareholders.

This advisory “say-on-pay” resolution is non-binding on the board of directors. Although non-binding, the board and the Compensation Committee will review and consider the voting results when making future decisions regarding our executive compensation program. Unless the board modifies its policy on the frequency of future “say-on-pay” advisory votes, the next “say-on-pay” advisory vote will be held at the 2017 Annual Meeting of Shareholders.

THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE APPROVAL OF THE
ADVISORY RESOLUTION ON EXECUTIVE COMPENSATION. 

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EXECUTIVE COMPENSATION

COMPENSATION DISCUSSION AND ANALYSIS

This Compensation Discussion and Analysis provides information on our executive compensation program and the amounts shown in the executive compensation tables that follow. In this proxy statement, the term “Named Executive Officers” or “NEOs” means our ceo, president and coo, cfo, two of our business unit presidents and our former coo. These six executive officers are named in the compensation tables of this proxy statement.

“Compensation Committee” or “Committee” refers to the Compensation and Management Development Committee of the board of directors.

We refer to all of our employees as “partners,” due to the significant role that they all play in the success of the Company.

EXECUTIVE SUMMARY

FINANCIAL HIGHLIGHTS

Starbucks results for fiscal 2015 demonstrate the continued strength and relevance of the Starbucks brand around the world.

The Company delivered record results in fiscal 2015, increasing global comparable store sales by 7% driven by a 3% increase in traffic, total net revenue by 17% and non-GAAP operating income(1) by 19% year over year; 3-year cumulative total shareholder return (“TSR”) was 138%. In addition, we returned $2.4 billion to shareholders in the form of cash dividend payments and share repurchases in fiscal 2015.


(1)Fiscal 2015 non-GAAP operating income was $3,655.6 million and excludes certain Starbucks Japan acquisition-related items (ongoing amortization expense of acquired intangible assets and transaction and integration costs). Including these items, fiscal 2015 operating income was $3,601.0 million. Fiscal 2014 non-GAAP operating income was $3,063.3 million and excludes a litigation credit reflecting a reduction to our estimated prejudgment interest payable as a result of paying our obligation under the Kraft Foods Global, Inc. ("Kraft") arbitration matter earlier than anticipated ($20.2 million) as well as certain transaction costs incurred in fiscal 2014 related to the acquisition of Starbucks Japan and costs related to the sale of our Australia retail operations in fiscal 2014 ($2.4 million). Including these items, fiscal 2014 operating income was $3,081.1 million.

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EXECUTIVE COMPENSATION

Financial Results Under Incentive Plans

The charts below compare fiscal 2015, 2014 and 2013 results under financial performance metrics that are used in determining (i) payouts under our Executive Management Bonus Plan (“EMBP”), and (ii) the number of performance-based Restricted Stock Units ("performance RSUs") earned. Note that these financial measures may

differ from the comparable GAAP measures reported in our financial statements, as the measures below are adjusted to exclude the impact of certain non-routine and other items in accordance with the terms of our EMBP and our 2005 Long-Term Equity Incentive Plan.

Dollar amounts below, except per share data, are in millions. Additional detail on the adjustments made to these results are described above in the Proxy Statement Summary under “Financial Results Under Incentive Plans” on page 4.


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Pay for Performance

Our executive compensation program reflects a strong pay-for-performance alignment tied with Company and business-unit performance.

In line with our emphasis on pay-for-performance and our performance relative to our peers, compensation awarded to our NEOs for fiscal 2015 reflected Starbucks record financial results.

Annual Incentive Plan:

Our ceo, president and coo, and cfo all earned EMBP awards at 133.5% of target, reflecting our strong performance against challenging overall Company goals based on adjusted operating income, adjusted net revenue and ROIC. Two other NEOs are business unit presidents and earned 120.6% (Clifford Burrows, group president, U.S. and Americas) and 135.1% (John Culver, group president, China, Asia Pacific, Channel Development and Emerging Brands) of target, respectively, primarily reflecting the strong performance of their businesses against these goals. For reference, earned awards at 100% of target are designed to approximate the market median, and maximum awards at 200% of target are designed to reward at top-quartile market levels.

Long-Term Incentive Awards:

Our Long-Term Incentive Awards are granted in the form of (1) performance RSUs, where the number of shares earned is dependent on the achievement of future EPS and ROIC goals; (2) and stock options where the realizable value is dependent on future share price appreciation.
The value of the Long-Term Incentive Awards granted to our NEOs in fiscal 2015 recognized the strong performance of our NEOs and their scope of responsibility.

Investing in Our Partners

Investing in our partners results in increased engagement, satisfaction and retention, which ultimately leads to an elevated Starbucks Experience for our customers.

Below is a summary of our broad-based benefits.

Broad-Based Equity Program (“Bean Stock”): A long-term incentive grant of time-based RSUs was made in November 2015 to approximately 151,000 eligible non-executive partners in 22 markets around the world, including qualified part-time partners. We refer to this broad-based equity program as our “Bean Stock” program. Bean Stock participants include those partners who work in our stores and serve our customers directly.
°In fiscal 2015, Bean Stock participants realized approximately $167 million in pre-tax gains from previously-granted Bean Stock awards.
Future Roast 401(k) Starbucks Match: In order to provide our U.S. partners with more certainty, the board recently replaced the previous adjustable match rate with a 5% Starbucks Future Roast 401(k) match. As a result, for the calendar 2016 plan year, Starbucks will match 100% of the first 5% of eligible compensation

deferred. The Starbucks Match is immediately 100% vested and is contributed to each participant’s 401(k) account each pay period along with their contributions.

College Achievement Plan: The Starbucks College Achievement Plan was launched in fiscal 2014. It provides eligible partners in the U.S. with the opportunity to earn a bachelor’s degree online from Arizona State University with full tuition reimbursement. Additionally, our military service member and veteran partners can extend an additional Starbucks College Achievement Plan benefit to their spouse, domestic partner, or child. More than 4,000 partners have enrolled in the plan to date, including 12 graduates.
Enhancing the Partner Experience: In addition to our long-time benefits of a pound of coffee each week and beverages while on work breaks, U.S. store partners can now choose one food item, per shift, from the pastry or ready-to-eat case. U.S. Partners may also sign up for a Spotify® Premium Account.

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EXECUTIVE COMPENSATION

Shareholder Engagement

We have a long-standing history of actively engaging with our shareholders.

Starbucks believes that strong corporate governance should include year-round engagement with our shareholders. We have a long-standing, robust shareholder outreach program led by a cross-functional team including partners from our Total Rewards, Law & Corporate Affairs and Investor Relations departments.

Through this outreach, we solicit feedback on our executive compensation program, corporate governance and disclosure practices and share that feedback with our Compensation Committee and board of directors as demonstrated below.


During 2015 we reached out to our top shareholders and had conversations with corporate governance contacts representing nearly 30% of our shares outstanding. Additionally, our senior management team, including our ceo, president and coo and cfo, regularly engage in meaningful dialogue with our shareholders through our quarterly earnings calls and other channels for communication.

In recent years, shareholder feedback has influenced certain of our compensation design changes, including the addition of ROIC as a performance measure under our EMBP, the replacement of EPS as a performance measure under our EMBP with adjusted net revenue (recognizing that EPS remains a performance measure under our performance RSUs), and the lengthening of the performance period under our performance RSU design from one year to two years.

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Performance versus Peer Companies

In 2015, we ranked* first among our entire peer group in three-year compound annual revenue, EPS and net income growth. We ranked first or second in our peer group in all categories in the one-year performance period and also moved up in rank year over year in all categories.

*Starbucks results used for purposes of this comparison are reported GAAP results.

Our one-year TSR through the end of fiscal 2015 was 56% (first in our peer group) and our three-year cumulative TSR through the end of fiscal 2015 was 138% (second in our peer group).

The data below shows where we ranked among 11 of our 12 current peers as of the end of fiscal 2015 (this ranking does not include Mondelēz, for which certain results may

not be comparable due to its recent spin-off of Kraft Foods Group, Inc. and other items). Our compensation peer group has not changed since 2013. See “Peer Group Companies and Benchmarking” for further discussion on how we use peer company data in our compensation-setting process.

One-Year Performance
Ranking
2015
(rank out of 12)
2014
(rank out of 12)
Revenue growth
 
1st
 
 
2nd
 
EPS growth
 
2nd
 
 
3rd
 
Net Income growth
 
2nd
 
 
4th
 
TSR
 
1st
 
 
11th
 
Three-Year Performance
2015
(rank out of 12)
2014
(rank out of 12)
Revenue growth
 
1st
 
 
1st
 
EPS growth
 
1st
 
 
1st
 
Net Income growth
 
1st
 
 
1st
 
TSR (Cumulative)
 
2nd
 
 
3rd
 

Our Total Rewards Philosophy

Our Total Rewards philosophy is designed to recognize and reward the contributions of all partners, including executives. We offer a comprehensive benefits package to all eligible full- and part-time partners in the United States and locally competitive benefit packages in other countries. In addition to our equity incentive plans discussed above, we offer an employee stock purchase plan to partners in the United States and Canada that allows participants to purchase Starbucks stock at a 5% discount to the fair market value at the end of each offering period under the plan. We believe our Total Rewards practices motivate our executives to build long-term shareholder value and reward the partners who take care of our customers.

In line with our Total Rewards philosophy, our executive compensation program is designed to:

Enable the attraction and retention of top talent by competing effectively for the highest quality people who will help shape our long-term success;
Pay for performance through aligning compensation with the achievement of both short-term and long-term financial objectives that build shareholder value; and
Be true to our values by supporting our mission statement and guiding principles.

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EXECUTIVE COMPENSATION

ELEMENTS OF OUR EXECUTIVE COMPENSATION PROGRAM

The following table provides information regarding the elements of our fiscal 2015 executive compensation program.

Element
Form
Objectives and Basis
Base Salary
Cash
Attract and retain high quality executives to drive our success
Competitive for each role, responsibilities and experience
Targeted within a reasonable range of the market median
Annual Incentive Bonus
("EMBP")
Cash
Drive Company and business unit results
Target bonus amount is set as a percentage of base salary
Actual payout based on Total Company and business unit financial performance
Target total cash (base salary + target bonus) designed to deliver cash compensation within a reasonable range of the market median based on performance at target
Long-Term Incentive
Performance RSUs, stock
options
Drive Company performance; align interests of executives with those of shareholders; retain executives through long-term vesting; and provide potential wealth accumulation
Target long-term incentive award size designed to deliver target total direct compensation (base salary + target bonus + target long-term incentive) within a reasonable range of the market median
Actual awards of annual stock options and performance RSUs based on individual and Company performance for the previous year
Perquisites and Other
Executive Benefits
Various (see
discussion below)
Provide for the safety and wellness of our executives, and other purposes as discussed below
Deferred Compensation
401(k) plan, non-qualified Management Deferred Compensation Plan ("MDCP")
Provide tax-deferred methods for general savings including for retirement
General Benefits
Health and welfare plans,
stock purchase plan and other
broad-based partner benefits
Offer competitive benefits package that generally includes benefits offered to all partners

OUR EXECUTIVE COMPENSATION PROCESS

Target total direct compensation for our NEOs is composed of base salary, target bonus, and target value of long-term equity incentives. Target total direct compensation for on-target performance is designed to deliver compensation within the median range of our peer group, as explained below under “Peer Group Companies and Benchmarking.”

The Compensation Committee reviews target total direct compensation and approves target bonuses (as a percentage of base salary) annually at its September

meeting. Base salaries, bonus payments (for the prior fiscal year) and long-term equity incentives are approved after the end of each fiscal year at the November meeting. This process allows the Compensation Committee to consider comprehensive information, including the performance of each NEO during the prior fiscal year, when making final compensation decisions.

ANALYSIS OF EXECUTIVE COMPENSATION DECISIONS

The vast majority of compensation value we deliver to our executives is in the form of compensation that is variable and “at-risk.”

A core principle of our executive compensation program is that a significant percentage of compensation awarded to our NEOs, especially our ceo, be variable, performance-based compensation and “at-risk.” This type of compensation is dependent on the financial success of our Company and our business units, and the performance of Starbucks common stock. This means that our executives are rewarded when they produce value for our shareholders and our partners. Elements of our program that fall within this category include our annual incentive

bonus program (EMBP) and the stock options and performance RSUs that are granted under our Long-Term Incentive Program.

The charts below show the significant percentage of performance-based compensation reported for fiscal 2015 in the Summary Compensation Table for Mr. Schultz, our ceo, and for our other NEOs as a group (not including Troy Alstead, who was an active partner for only a portion of the year).

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Fiscal Year 2015 Total Compensation Mix


(1)Variable compensation as a percentage of total compensation equals 92% for ceo and 87% for all other NEOs.

Overall target total direct compensation (base salary, target bonus, and target value of long-term equity incentives) of our NEOs approximates the 50th percentile of the market and aligns with the Starbucks Total Rewards philosophy. Actual total direct compensation of our NEOs delivered for fiscal 2015 performance approximates the 75th percentile of the market, reflecting Starbucks record performance in fiscal 2015.

Mr. Schultz’s target total direct compensation approximates the 60th percentile of the market. Given Mr. Schultz’s leadership in delivering record results and our strong performance relative to our peers, Mr. Schultz's actual total direct compensation delivered for fiscal 2015 significantly exceeds the 75th percentile of the market.

Base Salary

The Compensation Committee generally reviews and adjusts base salaries annually at its November meeting, with new salaries effective in late November or early

December. The Committee reviewed base salaries at its November 2014 meeting and decided to make no changes to base salaries for fiscal 2015.

Annual Incentive Bonus

For fiscal 2015, each NEO participated in the EMBP. Fiscal 2015 target annual incentive bonuses as a percentage of base salary were increased to 100% for our cfo, group president, U.S. and Americas and our group president, China & Asia Pacific, Channel Development and Emerging Brands in recognition of their individual performance in fiscal 2014, to better position their target total direct compensation to the market median for their roles and with internal pay equity in mind. Target annual incentive opportunities did not change in fiscal 2015 for any of our other NEOs.

The total EMBP award actually delivered to each executive for fiscal 2015 was determined based on the extent to which the objective performance goals under the

EMBP were achieved based on fiscal 2015 performance. The possible payouts for each NEO based on achievement of threshold, target and maximum performance levels are disclosed in the Fiscal 2015 Grants of Plan-Based Awards Table.

The graphic below illustrates the weighting of the performance goals and the calculation of the annual incentive for each NEO.

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EXECUTIVE COMPENSATION


Objective Performance Goals

For fiscal 2015, annual incentive bonuses were based on the achievement of the following objective performance goals:

adjusted net revenue, which was weighted at 50%,
adjusted operating income, which was weighted at 50%, and
ROIC, which operated as a potential downward modifier of the adjusted net revenue and adjusted net operating income result.

We chose these measures because we believe they motivate our executives to drive Company and business unit growth and profitability.

To reflect performance above or below targets, adjusted net revenue and adjusted operating income have sliding scales that provide for annual incentive bonus payouts greater than the target bonus if results are greater than target (up to a maximum 200% payout) or less than the target bonus if results are lower than the target (down to a threshold of 20% of target payout, below which the payout would be $0).

In November 2014, the Committee established the corporate and business unit performance goals under the EMBP. In setting the objective performance scales, the

Committee considered target Company performance under the challenging board-approved annual operating and long-term strategic plans, the potential payouts based on achievement at different levels on the sliding scale and whether the portion of incremental earnings paid as bonuses rather than returned to shareholders was appropriate.

The targets were designed to be challenging while recognizing economic uncertainties existing at the time the goals were established, including continued global consumer spending restraint.

Adjusted Net Revenue. For Messrs. Schultz, Maw and Johnson, 50% of their EMBP award was based on a consolidated adjusted net revenue goal. For the two group president NEOs, 50% of their EMBP award was based on adjusted net revenue goals of the businesses for which they had responsibility during fiscal 2015: in the case of Mr. Burrows, Americas and Teavana; and for Mr. Culver, China & Asia Pacific, and Channel Development & Emerging Brands.

The fiscal 2015 performance targets and results for Adjusted Net Revenue are as follows:

Adjusted Net Revenue(1)
Threshold
(Millions US$)
Target
(Millions US$)
Maximum
(Millions US$)
Adjusted Actual
Performance
(Millions US$)
Payout
Consolidated (Schultz, Maw and Johnson)
$
17,780.9
 
$
18,241.9
 
$
18,865.9
 
$
18,320.6
 
 
110%
 
Americas and Teavana (Burrows)
$
13,241.9
 
$
13,602.7
 
$
14,011.3
 
$
13,666.2
 
 
110%
 
CAP and Channel Development & Emerging Brands (Culver)
$
3,132.7
 
$
3,192.0
 
$
3,312.5
 
$
3,235.3
 
 
133%
 
(1)The performance plan measures under the EMBP that were approved at the beginning of the performance period provided for certain non-GAAP adjustments so that the performance measures would better reflect underlying business operations than the comparable GAAP measures. The fiscal 2015 consolidated and business unit net revenue results set forth above exclude the impact of the acquisition of Starbucks Japan and foreign currency fluctuations.

Adjusted Operating Income. For Messrs. Schultz, Maw and Johnson, 50% of their total EMBP award was based on a consolidated adjusted operating income goal. For the two group business president NEOs, 20% of their total EMBP award was based on the consolidated adjusted operating income goal and 30% was based on adjusted operating income goals of the businesses for which they had responsibility during fiscal 2015: in the case of Mr. Burrows, Americas and Teavana; and in the case of Mr. Culver, China & Asia Pacific, and Channel

Development & Emerging Brands. In fiscal 2015, consolidated adjusted operating income equaled the total of all business units’ operating income less total unallocated corporate expenses; and business unit operating income equaled the revenues of the business unit less the business unit’s operating expenses. Consolidated results and the results of each business unit were adjusted to better reflect underlying business operations; these adjustments are further described in the "Adjusted Operating Income" table below.

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The fiscal 2015 performance targets and results for Adjusted Operating Income are as follows:

Adjusted Operating Income(1)
Threshold
(Millions US$)
Target
(Millions US$)
Maximum
(Millions US$)
Adjusted Actual
Performance
(Millions US$)
Payout
Consolidated (Schultz, Maw, Johnson)
$
3,329.0
 
$
3,384.4
 
$
3,612.6
 
$
3,516.4
 
 
157%
 
Americas and Teavana (Burrows)
$
3,086.4
 
$
3,212.4
 
$
3,464.4
 
$
3,257.0
 
 
114%
 
CAP and Channel Development & Emerging Brands (Culver)
$
932.4
 
$
997.3
 
$
1,106.5
 
$
1,026.2
 
 
124%
 
(1)The performance plan measures under the EMBP that were approved at the beginning of the performance period provided for certain non-GAAP adjustments so that the performance measures would better reflect underlying business operations than the comparable GAAP measures. The fiscal 2015 consolidated and business unit operating income results set forth above exclude the impact of mark to market adjustments of the MDCP liability and foreign currency fluctuations. Consolidated and CAP and Channel Development & Emerging Brands operating income results also exclude the impact of the acquisition of Starbucks Japan. Americas and Teavana operating income results also exclude the impact of exiting certain retail operations in North America. We used the same adjusted measures for our broader-based management incentive plan.

ROIC. For each of our NEOs, ROIC (measured on a consolidated basis) operated as a potential downward modifier of their combined adjusted operating income and adjusted net revenue result. The fiscal 2015 ROIC result

was 26.9%, which exceeded the target of 24.6%. Accordingly, ROIC did not operate as a downward modifier on fiscal 2015 EMBP payouts.

The fiscal 2015 performance targets and results for ROIC are as follows:

Return on Invested Capital
Threshold
Target
Actual
ROIC (Return on Invested Capital)(1)
 
23.9%
 
 
24.6%
 
 
26.9%
 
(1)The fiscal 2015 ROIC result set forth above excludes the impact of the acquisition of Starbucks Japan.

EMBP PAYOUTS

Payouts under the EMBP are aligned with Starbucks fiscal 2015 performance.

After the end of fiscal 2015, the Compensation Committee determined the extent to which the performance goals were achieved, and subsequently approved and certified the amount of the EMBP award to be paid to each NEO other than Mr. Schultz, whose award was recommended by the Committee and approved by all of our independent directors.

The table below shows the fiscal 2015 actual payout levels for each component of the EMBP, based on achievement of the performance metrics, and the aggregate fiscal 2015

annual incentive payouts, which are also disclosed in the “Non-Equity Incentive Compensation Plan” column of the Summary Compensation Table. The EMBP payouts to Messrs. Schultz, Maw and Johnson, which were based on our challenging Company revenue and operating income growth targets, reflected the record fiscal 2015 financial performance achieved by the Company. EMBP payouts to Messrs. Burrows and Culver reflected Starbucks overall record performance and the relative performance of our business units against our challenging operating plan.

Fiscal 2015 Executive Management Bonus Plan Payout(1)
Named Executive Officer
Payout on
Consolidated
Adjusted
Operating
Income (50% or
20% Weighting)
Payout on
Business Unit
Adjusted
Operating
Income
(30% Weighting)
Payout on
Business Unit/
Consolidated
Adjusted
Net Revenue
(50% Weighting)
EMBP Bonus Payout
   
   
   
(%) of
Target
($)
Howard Schultz
 
157%
 
 
NA
 
 
110%
 
 
133.5%
 
$
4,005,000
 
Scott Maw
 
157%
 
 
NA
 
 
110%
 
 
133.5%
 
$
844,388
 
Kevin Johnson(2)
 
157%
 
 
NA
 
 
110%
 
 
133.5%
 
$
924,231
 
Clifford Burrows
 
157%
 
 
114%
 
 
110%
 
 
120.6%
 
$
960,338
 
John Culver
 
157%
 
 
124%
 
 
133%
 
 
135.1%
 
$
855,588
 
Troy Alstead(2)
 
 
 
 
 
 
 
100.0%
 
$
456,923
 
(1)As discussed above, ROIC has the potential to operate as a downward modifier under the EMBP, if the target goal is not met. The target ROIC goal was exceeded under the EMBP in fiscal 2015.
(2)Mr. Johnson’s and Mr. Alstead’s EMBP bonus payouts are prorated to reflect that they each worked a portion of fiscal 2015. On March 1, 2015, Mr. Johnson joined the company as president and chief operating officer and Mr. Alstead began a previously announced extended unpaid leave (i.e., a Starbucks “Coffee Break” or sabbatical). Mr. Alstead’s bonus was paid at target (which resulted in a lower payout than actual business results).

Long-Term Incentive Compensation

Overview of Annual Long-Term Incentive Awards. We grant our executives long-term performance-based compensation in the form of stock options and performance RSUs. The Compensation Committee believes stock options and performance RSUs incentivize executives to drive long-term company performance,

thereby aligning our executives’ interests with the long-term interests of shareholders.

In fiscal 2015, the Committee determined to grant 60% of the total annual long-term incentive award values in performance RSUs and 40% in stock options. This change in award value mix (which in previous years had been split equally between stock options and performance RSUs)

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EXECUTIVE COMPENSATION

reflects the Compensation Committee’s consideration of competitive market practices, the desire to both reduce potential share dilution on existing shareholders and also to further tie awards to financial goals that directly measure the Company's earnings growth.

Both types of equity awards we grant as part of our long-term incentive compensation program are performance-based. Stock options provide value only if our stock price increases over time. Performance RSUs are earned only to the extent pre-established performance goals are met and, if earned, are subject to additional time-based vesting requirements. Although the value of performance RSUs is impacted by our stock price during the vesting period, performance RSUs serve to retain executives as they are generally perceived by recipients as being more valuable than stock options during periods of higher stock price volatility.

The table below reflects the value of annual long-term incentive awards approved by the Committee for each of the last two fiscal years. We determined the number of RSUs to be delivered by dividing 60% of the value approved by the Committee by the closing price of our stock on the grant date. For options, we divided 40% of the value by a closing price multiplier. This multiplier was calculated by multiplying the closing price of our common stock on the grant date by a Black-Scholes factor. Because the value approved by the Committee is approved in advance of the awards being granted and may use different assumptions than are applied to the awards for accounting purposes, the value of awards approved by the Committee may be different than the grant date fair value of equity awards as disclosed in the Summary Compensation Table.

Value of Annual Long-Term Incentive Compensation Awards
Named Executive Officer
Granted in Fiscal 2015
Granted in Fiscal 2014(1)
% Change
Howard Schultz
$
13,000,000
 
$
13,000,000
 
 
0%
 
Scott Maw
$
2,474,000
 
$
 
 
 
Kevin Johnson
$
(2)
$
 
 
 
Clifford Burrows
$
3,500,000
 
$
3,500,000
 
 
0%
 
John Culver
$
2,664,000
 
$
2,450,000
 
 
9%
 
Troy Alstead
$
4,400,000
(3)
$
3,500,000
 
 
26%
 
(1)Does not include retention awards (Mr. Burrows: $3,000,000; Mr. Culver $3,000,000) or promotional awards (Mr. Alstead: $1,250,000; Mr. Maw: $600,000) granted in fiscal 2014.
(2)Mr. Johnson joined the company in fiscal 2015 and therefore did not receive a fiscal 2015 annual long-term incentive award.
(3)Mr. Alstead started an extended unpaid leave (i.e., a Starbucks “Coffee Break” or sabbatical) on March 1, 2015. His fiscal 2015 long-term incentive award was granted prior to his announcement later in the year that he would take a Coffee Break.

Performance RSUs. As part of our annual long-term incentive program for fiscal 2015, we sought to deliver more than half of the value of the long-term incentive award in the form of performance RSUs. The extent to which performance RSUs vest is based on our achievement of two-year adjusted EPS and ROIC goals. To further incentivize performance, the adjusted EPS performance measure has a sliding scale so each NEO may achieve from 0% to 200% of the target award amount. If the target ROIC goal under the performance RSUs is not met, the number of performance RSUs to be delivered based on achievement of the adjusted EPS goal will be adjusted downward by as much as 50%. To the extent the performance targets are met, earned RSUs vest 50% on each of the second and third anniversaries of the grant date.

The Compensation Committee believes that: (1) having a multi-year performance period increases executive focus on long-term performance and better aligns the interests of our executives with those of our shareholders; and (2) the inclusion of ROIC as a potential downward modifier increases executive focus on ROIC, which we believe is an important measure of the Company's performance.

The table below shows the fiscal 2015 actual payout levels for performance RSUs granted in November 2013, which were based on the achievement for fiscal 2015 of the two-year adjusted EPS and ROIC goals. The Committee established the performance goals for the fiscal 2015 performance RSUs at the time of grant in November 2013.

The fiscal 2015 performance RSU payouts were based on our very challenging EPS and ROIC growth targets for the two-year performance period and reflected the record fiscal 2015 financial performance achieved by the Company.

Adjusted Earnings Per Share(1)
Threshold
Target
Maximum
Actual
Targets and FY15 Actual
$1.40
$1.49
$1.76
$1.58
Payout %
50%
100%
200%
130%
(1)On April 9, 2015, the Company effected a 2-for-1 stock split. The targets shown above are adjusted to reflect the stock split. The fiscal 2015 EPS result set forth above excludes the impact of foreign currency fluctuations, unbudgeted share repurchases, certain Starbucks Japan acquisition-related items and certain other items. The adjustments to EPS set forth above were applied in accordance with the terms of our 2005 Long-Term Equity Incentive Plan and certain of these adjustments differ from the adjustments included within our previously reported Non-GAAP EPS result.
Return on Invested Capital
Threshold
Target
Actual
ROIC (Return on Invested
Capital)(1)
 
23.9%
 
 
24.8%
 
 
26.9%
 
(1)The fiscal 2015 ROIC result set forth above excludes the impact of the acquisition of Starbucks Japan.

Special Equity Awards. In certain circumstances we grant discretionary equity awards in order to advance succession-planning goals and incentivize and retain key executives, recognize expanded roles and responsibilities, or recognize exceptional performance. We did not grant a special equity award to any of our executive officers in fiscal 2015.

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OTHER COMPENSATION

Sign-on Bonuses and New Hire Equity Awards. We provide sign-on bonuses and new-hire equity awards when the Committee determines it is necessary and appropriate to advance the Company's interests, including to attract top-executive talent from other companies. Sign-on bonuses and new hire equity awards are an effective means of offsetting the compensation opportunities executives forfeit when they leave a former employer to join Starbucks. We typically require newly recruited executives to return a pro rata portion of their sign-on bonus if they voluntarily leave Starbucks within a certain period of time (usually one to two years) after joining us, and new-hire equity awards are subject to a time-based vesting period. As previously disclosed, in connection with Kevin Johnson's appointment in fiscal 2015 as our president and chief operating officer, the Compensation Committee approved a new hire equity award of $7,000,000 and a new hire cash award of $1,000,000. The Committee determined Mr. Johnson’s new hire compensation package after considering several factors, including compensation data for comparable positions at other companies and the need to provide a meaningful retention incentive.

Perquisites and Other Executive Benefits. Our executive compensation program includes limited executive perquisites and other benefits. The aggregate incremental cost of providing perquisites and other benefits to our NEOs is detailed in the "Fiscal 2015 All Other Compensation Table."

We believe the perquisites and other executive benefits we provide are representative of those offered by the companies that we compete with for executive talent, and therefore offering these benefits serves the objective of attracting and retaining top executive talent.

We provided the following perquisites to our NEOs in fiscal 2015:

Security. Pursuant to our executive security program, we may from time to time provide personal security services to Mr. Schultz and certain other executives. Security services include home security systems and monitoring and, in the case of Mr. Schultz, personal security services. These protections are provided due to the range of security issues encountered by senior executives of large, multinational corporations, and particularly with respect to high-profile CEOs such as Mr. Schultz. We believe that the personal safety and security of our senior executives is of the utmost importance to the Company and its shareholders. For fiscal 2015, the Company paid $200,000 toward Mr. Schultz’s personal security. Mr. Schultz reimbursed the Company for personal security costs in excess of $200,000. The Company did not pay personal security costs for any executive other than Mr. Schultz in fiscal 2015, except in connection with business-related travel.
Executive Physicals, Life and Disability Insurance. We offer to pay for annual physical examinations for all partners at the senior vice president level and above. These examinations provide a benefit to the Company and the executive at a relatively small cost to the Company. We also provide life and disability insurance to all partners at the vice president level and above at a higher level than is provided to partners generally. The amounts paid in respect of these benefits to our NEOs in fiscal 2015 are detailed in the "Fiscal 2015 All Other Compensation Table."
Relocation and Expatriate Expenses. We provide relocation assistance to some manager-level partners and all partners at the director level and above. Under limited circumstances, we provide certain reimbursements and benefits to partners that expatriate to another country for work on the Company’s behalf.

Deferred Compensation. Executives, as well as partners at the director level and above, are eligible to defer cash compensation under the Management Deferred Compensation Plan (“MDCP”). The MDCP is primarily intended to provide eligible partners an additional before-tax means of saving over and above that available under the 401(k) plan. We do not pay or guarantee above-market returns. The appreciation, if any, in the account balances of plan participants is due solely to contributions by participants and the underlying performance of the measurement funds selected by the participants. The measurement fund alternatives available to MDCP participants are identical to the investment funds available to 401(k) plan participants. Effective January 1, 2011, we ceased making Company matching contributions under the MDCP.

General Benefits. Executives are eligible to participate in all benefit plans we offer to partners generally. This helps us attract and retain top executive talent.

We offer a comprehensive benefits package, including health care insurance, to all eligible partners in the United States and locally competitive benefits packages in other countries.
Among the plans we offer to United States and Canadian partners generally, including executive officers, is our U.S. tax-qualified employee stock purchase plan. Under the plan, eligible partners may acquire our stock through payroll deductions at a 5% discount to the market price on the last trading day of the purchase period. No plan participant is allowed to purchase more than $25,000 in market value of our stock under the plan in any calendar year.

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EXECUTIVE COMPENSATION

PEER GROUP COMPANIES AND BENCHMARKING

The Compensation Committee compares each executive officer’s base salary, target total cash and target long-term incentive compensation value to amounts paid for similar positions at peer group companies. The Compensation Committee generally sets target total direct compensation for executives within a reasonable range of the median (50th percentile) of peer group companies.

The Compensation Committee believes that the market median is a useful reference point in helping to achieve the executive compensation program’s objectives described above. However, the Committee also considers other factors when setting compensation and target total direct compensation for each executive may vary from the market median based on the factors the Compensation Committee considers relevant each year, including particular job responsibilities and scope, adjustments for individual skills, performance and expertise and internal pay equity. Fiscal 2015 target total direct compensation for the NEOs (including Mr. Schultz) was positioned within the median range.

As part of our annual pay-setting process, the Compensation Committee considers market data contained in an executive compensation report prepared by Willis Towers Watson. The report reflects compensation levels and practices for executives holding comparable positions at peer group companies and also includes broader compensation survey data, which helps the Compensation Committee set compensation at competitive levels.

The Compensation Committee, with assistance from F.W. Cook, periodically reviews the composition of our peer group. As part of such reviews, the Committee considers

specific criteria and recommendations regarding companies to add or remove from the peer group. The Committee’s primary selection criteria are industry (specialty retail, consumer products and restaurants), size (revenue and market capitalization), and geography or scope (global reach); secondary selection criteria are brand recognition, performance (revenue growth, earnings per share growth and total shareholder return growth), as well as other considerations, including companies with which we compete for executive talent or customers, and companies known for innovation. Our current peer group, which has been in place since June 2013, was used by the Compensation Committee and independent directors in connection with their fiscal 2015 target total direct compensation decisions.

As the scale and complexity of our business continues to grow and our focus on technology increases, the talent needs of the Company continue to evolve. At the same time, competition for top executive talent, particularly in the technology sector, has increased significantly. These factors have caused the Committee to recently reassess the suitability of our current peer group. As a result, the Committee is now in the process of reviewing potential changes to our peer group, taking into account the recent growth of the Company and the landscape of the companies with whom we compete for talent.

For a comparison of our recent performance to that of our current peer group companies, please refer to the tables in the “Performance Versus Peer Companies” section of the Executive Summary above.

Starbucks Fiscal 2015 Executive Compensation Peer Group Companies
Specialty Retail
Retail Consumer Products
Restaurants
Coach
Avon Products
McDonald's
Gap
Colgate-Palmolive
YUM! Brands
Polo Ralph Lauren
General Mills
 
 
Kellogg
 
 
Mondelēz International
 
 
Nike
 
 
PepsiCo
 

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OTHER POLICIES AND CONSIDERATIONS

What We Do
What We Don't Do
Pay for Performance Philosophy: A majority of Named Executive Officer compensation is variable and is tied to our financial performance or the performance of our stock price, or both.
No Excise Tax Gross-Ups Upon a Change-in-Control: Appointment letters and employment agreements do not include 280G tax gross-up benefits.
Stock Ownership Policy: Senior Officers are expected to acquire and hold Starbucks stock worth two to six times their base salary (depending on position) within five years of appointment. Executives who are not on track by the end of the third year after becoming subject to the guidelines are subject to a holding requirement.
No Excessive Executive Perquisites: We provide limited benefits and perquisites (e.g., executive disability and life insurance, and contributions to our supplemental retirement plan).
Double Trigger Equity Acceleration Upon a Change-in-Control: Long-term incentive award grants provide for accelerated vesting upon a change-in-control only if the executive is involuntarily terminated (without “Cause”) or equity awards are not substituted or assumed by the surviving company in conjunction with that change-in-control.
No Tax Gross-Ups on Perquisites or Benefits: We do not provide tax gross-ups on perquisites or benefits except in the case of standard relocation benefits and expatriate income tax equalization benefits available to all similarly situated employees.
Independent Executive Compensation Consultant: The Compensation Committee consults with an independent executive compensation consultant on matters surrounding executive pay and governance. This consultant provides no other services to Starbucks.
No Payment of Current Dividends on Unvested Long-Term Incentives.
Mitigate Risk: Our compensation plans have provisions to mitigate undue risk, including caps on the maximum level of payouts, clawback provisions, multiple performance metrics and Board and management processes to identify risk. The Compensation Committee does not believe any of our compensation programs create risks that are reasonably likely to have a material adverse impact on the Company.
No Repricing Underwater Stock Options Without Shareholder Approval; No Grants Below 100% of Fair Market Value.
Regularly Review Share Utilization: Management and the board regularly evaluate share utilization levels by reviewing the dilutive impact of stock compensation.
No Fixed Term or Evergreen Employment Agreements; No Severance Agreements: All NEO employment letters are open ended with no specific end dates and our NEOs have no severance agreements.
Clawback Policy: Named Executive Officers are subject to a clawback policy that applies in the event of certain financial restatements, violation of our non-competition or non-solicitation policies, or in the event of termination for “Cause.”
No Permitted Hedging, Short Sales or Derivative Transactions in Company Stock.

2015 “Say-on-Pay” Advisory Vote to Approve Executive Compensation

Starbucks provides shareholders an advisory vote to approve its executive compensation program under Section 14A of the Exchange Act. At our 2015 Annual Meeting of Shareholders, 85% of shareholders approved our advisory vote on executive compensation.

As discussed above, our executive compensation program was one of the topics discussed as part of our investor engagement process. During this process, we received overall positive feedback regarding the core structure and elements of our executive compensation program. These investors also were enthusiastic about the performance of the Company.

The Compensation Committee evaluated these results, considered investor feedback and took into account many other factors in evaluating Starbucks executive compensation programs as discussed in this Compensation Discussion and Analysis. The Committee also assessed the interaction of our compensation programs with our business objectives, input from F.W. Cook, and review of peer data, each of which is evaluated in the context of the Committee’s fiduciary duty to act as the directors determine to be in the best interests of the Company. While each of these factors bore on the Compensation Committee’s decisions regarding our NEOs’ compensation, the Committee did not make any changes to our executive compensation program and policies as a result of the strong 85% approval of our 2015 advisory vote on executive compensation.

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Risk Considerations

We believe that the design and objectives of our executive compensation program provide an appropriate balance of incentives for executives and avoid inappropriate risks. In this regard, our executive compensation program includes, among other things, the following design features:

Balanced mix of fixed versus variable compensation and cash-based versus equity-based compensation;
Variable compensation based on a variety of performance goals, including Company, business unit and, where appropriate, individual performance goals;
Compensation Committee discretion to lower annual incentive award amounts;
Balanced mix of short-term and long-term incentives;
Additional time-based vesting requirements for earned performance RSUs;
Stock ownership and holding requirements;
Prohibition on hedging and pledging Company stock that applies to all partners; and
Clawback policy (our Recovery of Incentive Compensation Policy, described below in this section).

Management performed an annual assessment of our compensation objectives, philosophy, and forms of compensation and benefits for all partners, including executives, to determine whether the risks arising from such policies or practices are reasonably likely to have a material adverse effect on the Company. Based upon this review, management concluded that our compensation practices and policies do not create risks that are reasonably likely to have a material adverse effect on the Company, and F.W. Cook supported this conclusion. A report summarizing the results of this assessment was reviewed and discussed with the Compensation Committee at its September 2015 meeting.

Review of Tally Sheet Information

The Compensation Committee generally considers the following information for each executive when setting compensation: (i) the targeted value of base pay, annual incentive bonus target, equity grants and other benefits; and (ii) the accumulated value of “in-the-money” outstanding equity grants broken out by (a) exercisable value for options and (b) unvested value for options and RSUs. This information helps the Compensation Committee understand the total compensation being delivered to executives and the long-term retentive elements in place for executives. This information is considered by the Compensation Committee, along with market data, performance and the other factors discussed above in setting executive compensation.

Internal Pay Equity

The Compensation Committee considers internal pay equity, among other factors, when making compensation decisions. However, the Compensation Committee does not use a fixed ratio or formula when comparing compensation among executive officers.

Our ceo is compensated at a significantly higher level than other executive officers due to his higher level of responsibility, authority, accountability and experience. For fiscal 2015, Mr. Schultz’s base salary was set at $1.5 million, which was unchanged from 2014. Mr. Schultz receives more of his pay in the form of long-term incentive compensation, rather than annual cash compensation, as compared to the compensation of the other NEOs. Given Mr. Schultz’s responsibility for overall Company performance, the independent directors believe that compensating the ceo at a higher level than our other executives and weighting the ceo’s total compensation more heavily toward long-term incentive compensation is consistent with market practices and appropriately reflects the contributions of our ceo.

We believe the fiscal 2015 target total direct compensation for Mr. Schultz in relation to the compensation targeted for the other NEOs and to one another was reasonable and appropriate given each executive’s responsibilities and fiscal 2014 performance. For fiscal 2015, the differences in pay among our NEOs relative to each other and Mr. Schultz are based on market differences for the particular job, job responsibilities and scope, professional experience and adjustments for individual performance.

Employment Agreements and
Termination Arrangements

We typically deliver an offer letter to an executive officer upon hire or promotion noting that the executive is employed “at will,” and these letters typically do not provide for severance upon termination. None of our NEOs have employment or severance agreements.

We may from time-to-time offer severance benefit arrangements for terminated or separated executives as part of a negotiated termination of employment in exchange for a release of claims against the Company and other covenants in the best interests of the Company.

None of our NEOs have any such severance benefit arrangement.

Change-in-Control Arrangements

We do not provide any special change-in-control benefits to executives. Our only change-in-control arrangement, which applies to all partners with equity compensation awards, is “double-trigger” accelerated vesting of equity. This means that under our equity plan, unvested stock options and unvested restricted stock units will accelerate vesting if (i) there is a change in control and (ii) either (a) stock options and RSUs are assumed or substituted with equivalent stock options or restricted stock units of the surviving company and the partner is terminated or resigns for good reason within one year after the change in control or (b) stock options or RSUs are not assumed or substituted with stock options or RSUs of the surviving company, in which case they vest immediately upon a change in control. We believe it is appropriate to provide double-trigger accelerated equity vesting because it aligns

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executives’ interests with the interests of shareholders without providing an undue benefit to executives who continue to be employed following a change-in control transaction.

Executive Stock Ownership Guidelines

Our long-standing stock ownership guidelines were established for executive officers to encourage them to have a long-term equity stake in Starbucks, align their interests with shareholders, and mitigate potential compensation-related risk. The guidelines provide that each executive officer must hold a multiple of his or her annual base salary in Starbucks stock and include the following holding requirement:

Position
Ownership
Requirement
(multiple of
base salary)
chairman and ceo
 
6x
 
executive officers
 
3x
 
other evps
 
2x
 

Each executive officer generally has five years to achieve the minimum ownership requirement. If an executive is not on track to meet the requirement by the end of the third year after becoming subject to the guidelines, he or she will be required to hold 50% of the net shares received upon the exercise of stock options and the vesting of RSUs. This holding requirement increases to 100% if the executive has not met the minimum ownership guideline by year five.

In addition to shares held outright, unvested RSUs that are subject only to a time-vesting condition count towards the ownership threshold. All of our NEOs exceed their current ownership requirement.

Clawback Policy (Recovery of Incentive Compensation Policy)

Starbucks "Clawback" policy allows the Company to seek reimbursement with respect to incentive compensation paid or awarded to executive officers (as designated by the board) where (i) the payment of a bonus or equity award (or the vesting of such award) was predicated upon the achievement of financial results that were the product of fraudulent activity or that were subsequently the subject of a material negative restatement and (ii) a lower or no bonus payment or equity award would have been made to executive officers (or lesser or no vesting would have occurred with respect to such award) based on the restated financial results (the financial results that would have pertained absent such fraudulent activity). The policy became effective, with respect to equity awards, beginning with awards granted in fiscal 2010 and, with respect to annual incentive bonuses, beginning with bonuses earned for fiscal 2010.

Equity Grant Timing Practices

Most equity grants occur on pre-established dates pursuant to our equity grant guidelines, with annual grants generally occurring on the later of the second business day after the public release of fiscal year-end earnings, or

(if later) the Monday following the date the Compensation Committee approves the awards. Annual awards for partners are granted pursuant to a formula based on a specified dollar amount, with the number of shares and exercise price for each option grant determined based on the closing market price of our stock on the grant date and the number of shares for each RSU grant determined by dividing the dollar amount by the closing market price of our stock on the grant date. The Compensation Committee approves annual awards for partners at the senior vice president level and above. The Compensation Committee has delegated authority to the ceo to make annual grants, within certain parameters, to partners at the vice president level and below, and to newly hired or newly promoted partners with titles of senior vice president or below. All other new hire and promotion grants are approved by the Compensation Committee. Annual and initial awards for non-employee directors are approved by the board of directors. Annual awards for directors are granted at the same time as annual awards to executives, and initial awards are granted on the date the new director is appointed or elected to the board, if such date is a date that is open for trading under the Starbucks blackout policy, or as of the first open trading day after the new director is appointed or elected if such date is not open for trading under Starbucks blackout policy.

Anti-Hedging Policy

Starbucks Insider Trading Policy prohibits Starbucks partners from engaging in hedging transactions designed to offset decreases in the market value of Starbucks securities, including certain forms of hedging and monetization transactions, such as “zero-cost collars” and “prepaid variable forward contracts.”

Anti-Pledging Policy

Our Insider Trading Policy prohibits Starbucks partners from holding Starbucks stock in a margin account or pledging Starbucks stock as collateral for a loan. There is a limited exception to our policy prohibiting the pledging of Starbucks stock as collateral for a loan (not including margin debt, for which there is no exception to the prohibition). In order to be granted an exception, the partner must clearly demonstrate the financial capacity to repay the loan without resorting to the pledged securities and must request and receive approval from the general counsel of Starbucks prior to the documentation of the proposed pledge.

As of the date of this proxy statement, other than Mr. Schultz, there are no executive officers or directors who hold Starbucks securities in a margin account or have Starbucks securities pledged as collateral for a loan. Mr. Schultz has 1,400,000 of his Starbucks shares pledged to a secure line of credit.

Tax Deductibility of Executive Compensation

Section 162(m) of the Internal Revenue Code prevents us from taking a tax deduction for compensation that does not qualify as performance-based and that is in excess of $1 million paid in any fiscal year to the ceo and the three other most highly compensated named executive officers serving at fiscal year-end (excluding the chief financial

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EXECUTIVE COMPENSATION

officer). The Compensation Committee considers the potential tax deductibility of executive compensation under Section 162(m) of the Internal Revenue Code and may seek to qualify certain elements of these executives’ compensation as performance-based while also delivering competitive levels and forms of compensation. To address one of the conditions for qualifying as performance-based compensation under Section 162(m), certain executive compensation decisions were approved by the Subcommittee and reference to the Compensation Committee includes the Subcommittee. The Committee operates the EMBP under a shareholder-approved plan with the goal of satisfying the conditions to obtain deductibility of the annual bonus under Section 162(m).

We generally intend annual incentive bonuses and long-term incentive awards (stock options and performance RSUs) to be eligible to qualify as tax-deductible to Starbucks but we have the flexibility to pay non-deductible compensation when necessary to achieve our executive compensation objectives. In addition, because there are uncertainties as to the application of regulations under Section 162(m), as with most tax matters, it is possible that our efforts to satisfy the conditions of Section 162(m) may be challenged or disallowed.

COMPENSATION COMMITTEE REPORT

The Compensation Committee has reviewed and discussed the foregoing Compensation Discussion and Analysis with management. Based on this review and discussion, the Compensation Committee recommended to the board of directors that the Compensation Discussion and Analysis be included in the Starbucks 2015 Form 10-K and this proxy statement.

   

Respectfully submitted,

Myron E. Ullman, III (Chair)
Olden Lee
James G. Shennan, Jr.
Clara Shih
Javier G. Teruel

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EXECUTIVE COMPENSATION TABLES

SUMMARY COMPENSATION TABLE

The following table sets forth information regarding the fiscal 2015, 2014 and 2013 compensation for our NEOs, except fiscal 2013 information for Mr. Maw is not provided because he was not an NEO in fiscal 2013 and fiscal 2013-2014 information for Mr. Johnson is not provided because he was not an NEO prior to fiscal 2015.

Name and Principal Position
Year
Salary
($)
Bonus
($)(1)
Stock
Awards
($)(2)
Option
Awards
($)(2)
Non-Equity
Incentive Plan
Compensation
($)(3)
All Other
Compensation
($)(4)
Total
($)
Howard Schultz
chairman and chief executive officer
 
2015
 
 
1,500,000
 
 
 
 
7,482,977
 
 
6,886,300
 
 
4,005,000
 
 
217,076
 
 
20,091,353
 
 
2014
 
 
1,500,000
 
 
 
 
6,294,559
 
 
10,242,944
 
 
2,926,875
 
 
502,076
 
 
21,466,454
 
 
2013
 
 
1,500,000
 
 
 
 
5,999,987
 
 
7,276,587
 
 
2,250,000