Exhibit 99

NEWS RELEASE

For more information, contact:

Steve Albright

Chief Financial Officer

(636) 733-1305

FOR IMMEDIATE DISTRIBUTION

Reliv International Reports Second-Quarter Financial Results

CHESTERFIELD, MO, July 31, 2014 – Reliv International, Inc. (NASDAQ:RELV), a maker of nutritional supplements that promote optimal health, today reported its financial results for the second quarter of 2014.

Net sales for the quarter were $14.5 million, a 6.2 percent decrease from the second quarter last year. Net U.S. sales totaled $10.8 million, down from second-quarter 2013 net sales of $11.8 million. Net sales outside of the United States increased 1.8 percent in the second quarter of 2014 compared to the prior-year quarter, buoyed by a sales increase of 14.5 percent in Europe.

The net loss for the second quarter of 2014 was $289,000 or $0.02 per diluted share, compared to a net loss of $214,000 or $0.02 per diluted share in the 2013 second quarter. The loss from operations for the second quarter of 2014 was $475,000 compared to a loss of $222,000 in the same quarter of 2013.

Net sales in Europe increased to $2.24 million in the second quarter of 2014 compared to $1.96 million in the prior-year second quarter. “Europe continues to lead all markets in growth,” said Robert L. Montgomery, chairman and chief executive officer of Reliv. “The second quarter of 2014 marked Reliv Europe’s 19th consecutive quarter of increased net sales when compared to the prior-year quarter. Sales in Reliv Europe made up 15.5% of total Reliv sales in the second quarter. We anticipate continued growth and are taking steps to build on this momentum.”

“In the United States, Reliv lowered the sales volume needed to qualify for higher distributor profit levels as a promotion in the fall of 2013 and made those reduced qualification levels permanent starting in 2014,” said Montgomery. “We believe in the long term that this change will make the Reliv business opportunity more accessible to new people and facilitate distributor advancement. In the short term, the change has not yet increased the number of new distributors to make up for the reduced volume qualification requirements. We have developed strategies and are actively pursuing others to expand our distributor base.”

“One of these strategies is the LunaRich® Super Pack, launched at the end of the first quarter of this year. The Super Pack leverages both our new qualification level structure and our exclusive rights to LunaRich technology to create an efficient new way for distributors to quickly move product,” Montgomery said. “The Super Pack includes a four-month supply of our two most popular products, Reliv Now® and LunaRich X™, and offers an immediate 25% discount on the retail price of the Super Pack for those who sign up as distributors. Ordering additional Super Packs provides additional discount incentives. We believe the Super Pack provides a clear focus for current distributors and simplifies getting people started with Reliv.”

Reliv introduced a new online business success training program for distributors on May 31. “The training program walks distributors through every step in the business-building process, from identifying prospects to getting new distributors started,” Montgomery said. “Short videos featuring Reliv’s top leaders provide instruction and direct viewers to Reliv’s most popular sales tools. Our new webinar series, launched in July, complements the business training with monthly updates on the latest promotions, events and other Reliv news. The training program and webinar series represent a new level of online engagement for distributors and a new means for Reliv to communicate and install sales initiatives. We believe this will lead to increased business activity in the months to come.”

“Our strategic initiative to upgrade web-based technology continues, with a focus on enhancing our distributors’ online presence and facilitating new online sales opportunities. This will be a key step of a series of technology upgrades we believe will help fuel sales growth in the months and years ahead,” Montgomery said.

Net sales for the first six months of 2014 were $28.9 million, which represents a 15.6 percent decrease from the same period in 2013. Reliv’s international net sales increased 1.2 percent in the first half of 2014 compared with the first half of last year. In the United States, net sales declined 20.2 percent.

Reliv reported a net loss of $440,000, or $0.03 per diluted share in the first six months of 2014, compared to net loss of $19,000 or $0.00 per diluted share in the same period of 2013.

Reliv’s total distributor count was 50,700 as of June 30, 2014 – a decrease of 5.0 percent from the same date in 2013 – of which 6,920 are Master Affiliate level and above, an increase of 17.1 percent. Master Affiliate is the level at which distributors are eligible to earn generation royalties.

Reliv had cash and cash equivalents of $4.93 million as of June 30, 2014. This amount compares to $6.66 million as of December 31, 2013 and $4.26 million as of this date last year.

About Reliv International, Inc.
Reliv International, based in Chesterfield, MO, produces nutritional supplements that promote optimal nutrition along with premium skincare products. Reliv supplements address essential nutrition, weight loss, athletic performance, digestive health, women's health, anti-aging and healthy energy. Reliv is the exclusive provider of LunaRich® products, which optimize levels of lunasin, the peptide behind many of soy’s health benefits. The company sells its products through an international network marketing system of independent distributors in 15 countries. Learn more about Reliv at www.reliv.com, or on Facebook, Twitter or YouTube.

Statements made in this news release that are not historical facts are “forward-looking” statements (as defined in the Private Securities Litigation Reform Act of 1995) that involve risks and uncertainties and are subject to change at any time. These forward-looking statements may include, but are not limited to, statements containing words such as “may,” “should,” “could,” “would,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue” or similar expressions. Factors that could cause actual results to differ are identified in the public filings made by Reliv with the Securities and Exchange Commission. More information on factors that could affect Reliv’s business and financial results are included in its public filings made with the Securities and Exchange Commission, including its Annual Report on Form 10-K and Quarterly Reports on Form 10-Q, copies of which are available on the Company’s web site, www.reliv.com.

--FINANCIAL HIGHLIGHTS FOLLOW –

Reliv International, Inc. and Subsidiaries
ADD TWO
Condensed Consolidated Balance Sheets
	June 30		December 31
	2014		2013
	(Unaudited)
Assets
Current Assets:
Cash and cash equivalents	$	4,929,321	$	6,656,798
Accounts receivable, less allowances of
$29,100 in 2014 and $31,800 in 2013		170,827		148,630
Accounts and note due from employees and distributors		141,345		129,852
Inventories		5,351,760		5,214,690
Other current assets		1,528,073		1,006,099
Total current assets		12,121,326		13,156,069
Other assets		4,990,754		4,511,360
Intangible assets, net		3,060,839		3,195,903
Net property, plant and equipment		6,517,160		6,735,419
Total Assets	$	26,690,079	$	27,598,751
Liabilities and Stockholders' Equity
Total current liabilities	$	7,019,286	$	6,649,345
Long-term debt, less current maturities		3,488,876		3,781,607
Other non-current liabilities		427,136		1,037,327
Stockholders' equity		15,754,781		16,130,472
Total Liabilities and Stockholders' Equity	$	26,690,079	$	27,598,751

Consolidated Statements of Operations
	Three months ended June 30						Six months ended June 30
	2014			2013			2014			2013
	(Unaudited)			(Unaudited)			(Unaudited)			(Unaudited)
Product sales	$	13,355,370		$	14,165,463		$	26,661,151		$	31,054,921
Handling & freight income		1,120,209			1,259,945			2,279,316			3,227,751
Net Sales		14,475,579			15,425,408			28,940,467			34,282,672
Costs and expenses:
Cost of products sold		3,000,412			3,057,940			5,887,262			6,961,798
Distributor royalties and commissions		5,232,967			5,617,245			10,440,254			12,620,448
Selling, general and administrative		6,716,826			6,972,599			13,257,693			14,488,088
Total Costs and Expenses		14,950,205			15,647,784			29,585,209			34,070,334
Income (loss) from operations		(474,626	)		(222,376	)		(644,742	)		212,338
Other income (expense):
Interest income		32,148			38,668			68,272			75,832
Interest expense		(25,367	)		(18,493	)		(49,635	)		(35,995	)
Other income (expense)		31,079			(64,544	)		6,389			(91,119	)
Income (loss) before income taxes		(436,766	)		(266,745	)		(619,716	)		161,056
Provision (benefit) for income taxes		(148,000	)		(53,000	)		(180,000	)		180,000
Net Loss	$	(288,766	)	$	(213,745	)	$	(439,716	)	$	(18,944	)
Loss per common share - Basic	$	(0.02	)	$	(0.02	)	$	(0.03	)	$	0.00
Weighted average shares		12,666,000			12,616,000			12,666,000			12,617,000
Loss per common share - Diluted	$	(0.02	)	$	(0.02	)	$	(0.03	)	$	0.00
Weighted average shares		12,666,000			12,616,000			12,666,000			12,617,000
Cash dividends declared per common share	$	0.00		$	0.02		$	0.00		$	0.02

Reliv International, Inc. and Subsidiaries
ADD THREE
Net sales by Market
(in thousands)
	Three months ended June 30,										Change From
	2014					2013					Prior Year
	Amount		% of Net Sales			Amount		% of Net Sales			Amount			%
United States	$	10,815		74.7	%	$	11,828		76.7	%	$	(1,013	)		-8.6	%
Australia/New Zealand		429		3.0	%		524		3.4	%		(95	)		-18.1	%
Canada		357		2.5	%		372		2.4	%		(15	)		-4.0	%
Mexico		190		1.3	%		256		1.7	%		(66	)		-25.8	%
Europe		2,244		15.5	%		1,960		12.7	%		284			14.5	%
Asia		441		3.0	%		485		3.1	%		(44	)		-9.1	%
Consolidated total	$	14,476		100.0	%	$	15,425		100.0	%	$	(949	)		-6.2	%

Net sales by Market
(in thousands)
	Six months ended June 30,										Change From  Prior Year
	2014					2013
	Amount		% of Net Sales			Amount		% of Net Sales			Amount			%
United States	$	21,507		74.3	%	$	26,938		78.6	%	$	(5,431	)		-20.2	%
Australia/New Zealand		861		3.0	%		973		2.8	%		(112	)		-11.5	%
Canada		647		2.2	%		926		2.7	%		(279	)		-30.1	%
Mexico		415		1.4	%		534		1.6	%		(119	)		-22.3	%
Europe		4,573		15.8	%		3,979		11.6	%		594			14.9	%
Asia		937		3.3	%		933		2.7	%		4			0.4	%
Consolidated total	$	28,940		100.0	%	$	34,283		100.0	%	$	(5,343	)		-15.6	%

The following table sets forth, as of June 30, 2014 and 2013, the number of our active distributors and Master Affiliates and above. The total number of active distributors includes Master Affiliates and above.  We define an active distributor as one that enrolls as a distributor or renews his or her distributorship during the prior twelve months.  Master Affiliates and above are distributors that have attained the highest level of discount and are eligible for royalties generated by Master Affiliates and above in their downline organization.  For the June 30, 2014 data, the active distributor count for Europe includes our preferred customers in France.  This program began in mid-2013 and the Europe active distributor count as of 6/30/14 includes 2,630 preferred customers.

Active Distributors and Master Affiliates and above by Market
	As of 6/30/2014				As of 6/30/2013				Change in %
	Total  Active Distributors		Master Affiliates and Above		Total  Active Distributors		Master Affiliates and Above		Total  Active Distributors			Master Affiliates and Above
United States		36,440		5,170		38,860		4,180		-6.2	%		23.7	%
Australia/New Zealand		1,300		150		1,570		200		-17.2	%		-25.0	%
Canada		1,270		250		1,260		180		0.8	%		38.9	%
Mexico		1,130		140		1,150		130		-1.7	%		7.7	%
Europe		8,190		880		6,490		780		26.2	%		12.8	%
Asia		2,370		330		4,060		440		-41.6	%		-25.0	%
Consolidated total		50,700		6,920		53,390		5,910		-5.0	%		17.1	%

** 30 **