SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
JAEHNERT FRANK M

(Last) (First) (Middle)
6555 WEST GOOD HOPE RD.

(Street)
MILWAUKEE WI 53223

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
BRADY CORP [ BRC ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
President & CEO
3. Date of Earliest Transaction (Month/Day/Year)
04/07/2011
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 5,446.3248 (1) I Spouse
Class A Common Stock 8,369 D
Class A Common Stock (3) 01/20/2011 A 14.8212 A $33.01 17,238.3115 (3) D
Class A Common Stock (3) 01/25/2011 A 0.0958 A $32.05 17,238.4073 (3) D
Class A Common Stock (3) 01/28/2011 A 0.003 A $33.29 17,238.4076 (3) D
Class A Common Stock (3) 02/02/2011 A 106.5582 A $33.58 17,344.9658 (3) D
Class A Common Stock 04/07/2011 M 26,000 A $16 26,000 (4) D
Class A Common Stock 04/07/2011 S 26,000 D $37.0026 26,000 (4) D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Deferred Compensation Units (2) $33.23 02/03/2011 A 470.03 (2) (2) Class A Common Stock 470.03 (2) $33.23 87,391.923 D
Deferred Compensation Units (2) $35.77 03/04/2011 A 0.691 (2) (2) Class A Common Stock 0.691 (2) $35.77 87,392.614 D
Option to Purchase (5) $16 04/07/2011 M 26,000 10/16/2001 10/16/2011 Class A Common Stock 26,000 $16 26,000 (4) D
Explanation of Responses:
1. The reporting person disclaims beneficial ownership of these securities to the extent jointly owned and this report shall not be deemed an admission that that reporting person is the beneficiary for Section 16 or any other purpose.
2. The deferred compensation stock units were acquired under the Brady Corporation employee deferred compensation plan. Each deferred compensation unit is the economic equivalent of one share of Class A Common Stock. The deferred compensation units become payable in shares of Brady's Class A Common Stock upon the reporting persons cessation of service as an employee.
3. Represents shares of Class A Common Stock purchased under the issuer's 401(K) payroll deduction plan.
4. Options exercised and sold pursuant to Rule 144. The amount of securities beneficially owned following this reported transaction remains the same.
5. Stock option exercise.
Remarks:
Krista Ebbens, as Attorney-In-Fact 04/08/2011
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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