10-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-K

(Mark One)

þ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934

For the Fiscal Year ended December 31, 2009

or

o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from                                      to                                    

Commission File No. 0-13232

Juniata Valley Financial Corp.

(Exact name of registrant as specified in its charter)

Pennsylvania	23-2235254
(State or other jurisdiction of incorporation or organization)	(IRS Employer Identification No.)

Bridge and Main Streets, PO Box 66
Mifflintown, PA	17059-0066
(Address of principal executive offices)	(Zip Code)

Registrant’s telephone number, including area code: (717) 436-8211

Securities registered pursuant to Section 12(b) of the Act: None
Securities registered pursuant to Section 12(g) of the Act: Common Stock, par value $1.00

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes o No þ

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes o No þ

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes þ No o

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. þ

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes o No o

Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definition of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer o	Accelerated filer þ	Non-accelerated filer o	Smaller reporting company o
		(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act) Yes o No þ

The aggregate market value of the voting and non-voting common equity held by non-affiliates computed by reference to the price at which the common equity was last sold, or the average bid and asked price of such common equity, as of the last business day of the registrant’s most recently completed second fiscal quarter was $72,789,307. ⁽¹⁾

There were 4,321,487 shares of the registrant’s common stock outstanding as of March 4, 2010.

(1) The aggregate dollar amount of the voting stock set forth equals the number of shares of the Company’s Common Stock outstanding, reduced by the amount of Common Stock held by officers, directors, shareholders owning in excess of 10% of the Company’s Common Stock and the Company’s employee benefit plans multiplied by the last reported sale price for the Company’s Common Stock on June 30, 2009, the last business day of the registrant’s most recently completed second fiscal quarter. The information provided shall not be construed as an admission that any officer, director or 10% shareholder of the Company, or any employee benefit plan, may be deemed an affiliate of the Company or that such person or entity is the beneficial owner of the shares reported as being held by such person or entity, and any such inference is hereby disclaimed.

DOCUMENTS INCORPORATED BY REFERENCE

(Specific sections incorporated are identified under applicable items herein)

Certain portions of the Company’s Annual Report to Shareholders for the year ended December 31, 2009 are incorporated by reference in Parts I and II of this Report.

With the exception of the information incorporated by reference in Parts I and II of this Report, the Company’s Annual Report to Shareholders for the year ended December 31, 2009 is not to be deemed “filed” with the Securities and Exchange Commission for any purpose.

Certain portions of the Company’s Proxy Statement to be filed in connection with its 2010 Annual Meeting of Shareholders are incorporated by reference in Part III of this Report; provided, however, that any information in such Proxy Statement that is not required to be included in this Annual Report on Form 10-K shall not be deemed to be incorporated herein or filed for the purposes of the Securities Act of 1933 or the Securities Exchange Act of 1934.

Other documents incorporated by reference are listed in the Exhibit Index.

PART I

ITEM 1. BUSINESS

Overview

Juniata Valley Financial Corp. (the “Company” or “Juniata”) is a Pennsylvania corporation that was formed in 1983 as a result of a plan of merger and reorganization of The Juniata Valley Bank (the “Bank”). The plan was approved by the various regulatory agencies on June 7, 1983 and Juniata, a one-bank holding company, registered under the Bank Holding Company Act of 1956. The Bank is the oldest independent commercial bank in Juniata and Mifflin Counties, having originated under a state bank charter in 1867. The Company has one reportable segment, consisting of the Bank, as described in Note 1 of Notes to Consolidated Financial Statements contained in the Company’s 2009 Annual Report to Shareholders (“2009 Annual Report”); the 2009 Annual Report is incorporated by reference into Item 8 of this report.

Nature of Operations

Juniata operates primarily in central Pennsylvania with the purpose of delivering financial services within its local market. The Company provides retail and commercial banking services through 12 offices in the following locations: five community offices in Juniata County; five community offices in Mifflin County, as well as a financial services office; one community office in each of Perry and Huntingdon Counties; and a loan production office in Centre County. The Company offers a full range of consumer and commercial banking services. Consumer banking services include: Internet banking; telephone banking; eight automated teller machines; personal checking accounts; club accounts; checking overdraft privileges; money market deposit accounts; savings accounts; debit cards; certificates of deposit; individual retirement accounts; secured and unsecured lines of credit; construction and mortgage loans; and safe deposit boxes. Commercial banking services include: low and high-volume business checking accounts; Internet account management services; ACH origination; payroll direct deposit; commercial lines of credit; commercial letters of credit; commercial term and demand loans. Comprehensive trust, asset management and estate services are provided, and the Company has a contractual arrangement with a broker-dealer to offer a full range of financial services, including annuities, mutual funds, stock and bond brokerage services and long-term care insurance to the Bank’s customers. Management believes the Bank has a relatively stable deposit base with no major seasonal depositor or group of depositors. Most of the Company’s commercial customers are small and mid-sized businesses in central Pennsylvania.

Juniata’s loan policies are updated periodically and are presented for approval to the Board of Directors of the Bank. The purpose of the policies is to grant loans on a sound and collectible basis, to invest available funds in a safe, profitable manner, to serve the credit needs of the communities in Juniata’s primary market area and to ensure that all loan applicants receive fair and equal treatment in the lending process. It is the intent of the underwriting policies to seek to minimize loan losses by requiring careful investigation of the credit history of each applicant, verifying the source of repayment and the ability of the applicant to repay, securing those loans in which collateral is deemed to be required, exercising care in the documentation of the application, review, approval and origination process and administering a comprehensive loan collection program.

The major types of investments held by Juniata consist of obligations and securities issued by U.S. Treasury or other government agencies or corporations, obligations of state and local political subdivisions, mortgage-backed securities and common stock. Juniata’s investment policy directs that investments be managed in a way that provides necessary funding for the Company’s liquidity needs, provides adequate collateral to pledge for public funds held and, as directed by the Asset Liability Committee, is managed to control interest rate risk. The investment policy provides limits on types of investments owned, credit quality of investments and limitations by investment types and issuer.

The Company’s primary source of funds is deposits, consisting of transaction type accounts, such as demand deposits and savings accounts, and time deposits, such as certificates of deposits. The majority of deposits have been made by customers residing or located in Juniata’s market area. No material portion of the deposits has been obtained from a single or small group of customers, and the Company believes that the loss of any customer’s deposits or a small group of customers’ deposits would not have a material adverse effect on the Company.

Other sources of funds used by the Company include retail repurchase agreements, borrowings from the Federal Home Loan Bank of Pittsburgh, and lines of credit established with various correspondent banks for overnight funding.

Competition

The Bank’s service area is characterized by a high level of competition for banking business among commercial banks, savings and loan associations and other financial institutions located inside and outside the Bank’s market area. The Bank actively competes with dozens of such banks and institutions for local consumer and commercial deposit accounts, loans and other types of banking business. Many competitors have substantially greater financial resources and larger branch systems than those of the Bank.

In commercial transactions, the Company believes that the Bank’s legal lending limit to a single borrower (approximately $6,683,000 as of December 31, 2009) enables it to compete effectively for the business of small and mid-sized businesses. However, this legal lending limit is considerably lower than that of various competing institutions and thus may act as a constraint on the Bank’s effectiveness in competing for financings in excess of the limit.

In consumer transactions, the Bank believes that it is able to compete on a substantially equal basis with larger financial institutions because it offers competitive interest rates on savings and time deposits and on loans.

In competing with other banks, savings and loan associations and financial institutions, the Bank seeks to provide personalized services through management’s knowledge and awareness of its service areas, customers and borrowers. In management’s opinion, larger institutions often do not provide sufficient attention to the retail depositors and the relatively small commercial borrowers that comprise the Bank’s customer base.

Other competitors, including credit unions, consumer finance companies, insurance companies and money market mutual funds, compete with certain lending and deposit gathering services offered by the Bank. The Bank also competes with insurance companies, investment counseling firms, mutual funds and other business firms and individuals in corporate and trust investment management services.

Supervision and Regulation

The Company operates in a highly regulated industry, and thus may be affected by changes in state and federal regulations and legislation. As a registered bank holding company under the Bank Holding Company Act of 1956, as amended, the Company is subject to supervision and examination by the Board of Governors of the Federal Reserve System and is required to file with the Federal Reserve Board quarterly reports and information regarding its business operations and those of the Bank.

Under the Bank Holding Company Act, the Company is required to file periodic reports and other information regarding its operations with, and is subject to examination by, the Federal Reserve Board. In addition, under the Pennsylvania Banking Code of 1965, the Pennsylvania Department of Banking has the authority to examine the books, records and affairs of the Company and to require any documentation deemed necessary to ensure compliance with the Pennsylvania Banking Code.

The Bank Holding Company Act requires the Company to obtain Federal Reserve Board approval before: acquiring more than five percent ownership interest in any class of the voting securities of any bank; acquiring all or substantially all of the assets of a bank; or merging or consolidating with another bank holding company. In addition, the Act prohibits a bank holding company from acquiring the assets, or more than five percent of the voting securities, of a bank located in another state, unless such acquisition is specifically authorized by the statutes of the state in which the bank is located.

The Company is generally prohibited under the Act from engaging in, or acquiring direct or indirect ownership or control of more than five percent of the voting shares of any company engaged in nonbanking activities unless the Federal Reserve Board, by order or regulation, has found such activities to be so closely related to banking or managing or controlling banks as to be a proper incident thereto. In making such determination, the Federal Reserve Board considers whether the performance of these activities by a bank holding company can reasonably be expected to produce benefits to the public that outweigh the possible adverse effects.

A satisfactory safety and soundness rating, particularly with regard to capital adequacy, and a satisfactory Community Reinvestment Act rating, are generally prerequisites to obtaining federal regulatory approval to make acquisitions and open branch offices. As of December 31, 2009, the Bank was rated “outstanding” under the Community Reinvestment Act and was a “well capitalized” bank. An institution’s Community Reinvestment Act rating is considered in determining whether to grant charters, branches and other deposit facilities, relocations, mergers, consolidations and acquisitions. Less than satisfactory performance may be the basis for denying an application.

As a public company, the Company is subject to the Securities and Exchange Commission’s rules and regulations relating to periodic reporting, proxy solicitation and insider trading.

There are various legal restrictions on the extent to which the Company and its non-bank subsidiaries can borrow or otherwise obtain credit from the Bank. In general, these restrictions require that any such extensions of credit must be secured by designated amounts of specified collateral and are limited, as to any one of the Company or such non-bank subsidiaries, to ten percent of the lending bank’s capital stock and surplus, and as to the Company and all such non-bank subsidiaries in the aggregate, to 20 percent of the Bank’s capital stock and surplus. Further, the Company and the Bank are prohibited from engaging in certain tie-in arrangements in connection with any extension of credit, lease or sale of property or furnishing of services.

As a bank chartered under the laws of Pennsylvania, the Bank is subject to the regulations and supervision of the FDIC and the Pennsylvania Department of Banking. These government agencies conduct regular safety and soundness and compliance reviews that have resulted in satisfactory evaluations to date. Some of the aspects of the lending and deposit business of the Bank that are regulated by these agencies include personal lending, mortgage lending and reserve requirements.

FDIC Insurance

The Federal Deposit Insurance Corporation (FDIC) is an independent federal agency that insures the deposits, up to prescribed statutory limits, of federally insured banks and savings institutions and safeguards the safety and soundness of the banking and savings industries. The FDIC previously administered two separate insurance funds, the Bank Insurance Fund (BIF), which generally insured commercial bank and state savings bank deposits, and the Savings Association Insurance Fund (SAIF), which generally insured savings association deposits.

Under the Federal Deposit Insurance Reform Act of 2005 (the “Reform Act”), (i) the BIF and the SAIF were merged into a new combined fund, called the Deposit Insurance Fund effective March 31, 2006, (ii) the then-current $100,000 deposit insurance coverage was indexed for inflation (with adjustments every five years, commencing January 1, 2011); and (iii) deposit insurance coverage for retirement accounts was increased to $250,000 per participant subject to adjustment for inflation. The FDIC has been given greater latitude in setting the assessment rates for insured depository institutions which could be used to impose minimum assessments.

The FDIC is authorized to set the reserve ratios for the Deposit Insurance Fund annually at between 1.15% and 1.5% of estimated insured deposits. Insured depository institutions that were in existence on December 31, 1996 and paid assessments prior to that date (or their successors) are entitled to a one-time credit against future assessments based on their past contributions to the BIF or SAIF. The Bank was able to offset the majority of its deposit insurance premium for 2008 with the special assessment credit, and used the remainder of the credit in the first quarter of 2009.

Recent bank failures significantly increased the Deposit Insurance Fund’s losses. As a result of a decline in the reserve ratio of the Deposit Insurance Fund, the FDIC Board adopted a restoration plan and also raised assessment rates. Other changes included are primarily to ensure that riskier institutions will bear a greater share of the proposed increase in assessments. The FDIC’s final rule raised the prior assessment rates uniformly by 7 basis points for the first quarter 2009 assessment period, and ranges from 12 to 50 basis points. Institutions in the lowest risk category, Risk Category I, pay between 12 and 14 basis points. Effective April 1, 2009, the rule widened the range of rates overall and within Risk Category I. Initial base assessment rates range between 12 and 45 basis points — 12 -16 basis points for Category I. The initial base rates for risk categories II, III and IV were 20, 30 and 45 basis points, respectively. For institutions in any risk category, assessment rates rose above initial rates for institutions relying significantly on secured liabilities. Assessment rates increased for institutions with a ratio of secured liabilities (repurchase agreements, Federal Home Loan Bank advances, secured Federal Funds purchased and other secured borrowings) to domestic deposits of greater than 15%, with a maximum of 50% above the rate before such adjustment.

On February 27, 2009, the FDIC also adopted an interim rule that imposed a 20 basis point special emergency assessment as of June 30, 2009, payable on September 30, 2009. The interim rule also permits the Board to impose an emergency special assessment after June 30, 2009, of up to 10 basis points, if necessary to maintain public confidence in federal deposit insurance. The Company paid the emergency assessment of $194,000 on September 30, 2009 as well as increased regular quarterly assessments, based upon the rates in the lowest risk category. In addition, the FDIC required all insured institutions to prepay three years of assessments on December 30, 2009, which required the Company to prepay approximately $1.8 million of projected fees for 2010, 2011 and 2012.

Under the Reform Act, the FDIC may terminate the insurance of an institution’s deposits upon finding that the institution has engaged in unsafe and unsound practices, is in an unsafe and unsound condition to continue operations or has violated any applicable law, regulation, rule, order or condition imposed by the FDIC. The Company does not know of any practice, condition or violation that might lead to termination of its deposit insurance.

In addition, all insured institutions of the FDIC are required to pay assessments to fund interest payments on bonds issued by the Financing Corporation, an agency of the Federal government established to finance resolutions of insolvent thrifts. These assessments, the current quarterly rate of which is approximately .0154 of insured deposits, will continue until the Financing Corporation bonds mature in 2017.

Community Reinvestment Act

Under the Community Reinvestment Act, the Bank has a continuing and affirmative obligation, consistent with its safe and sound operation, to help meet the credit needs of its entire community, including low and moderate income neighborhoods. However, the Community Reinvestment Act does not establish specific lending requirements or programs for financial institutions nor does it limit an institution’s discretion to develop the types of products and services that it believes are best suited to its particular community. The Community Reinvestment Act also requires;

• the applicable regulatory agency to assess an institution’s record of meeting the credit needs of its community;

• public disclosure of an institution’s CRA rating; and

• that the applicable regulatory agency provides a written evaluation of an institution’s CRA performance utilizing a four-tiered descriptive rating system.

The operations of the Bank are also subject to numerous Federal, state and local laws and regulations which set forth specific restrictions and procedural requirements with respect to interest rates on loans, the extension of credit, credit practices, the disclosure of credit terms and discrimination in credit transactions. The Bank also is subject to certain limitations on the amount of cash dividends that it can pay. See Note 15 of Notes to Consolidated Financial Statements, contained in the 2009 Annual Report, which is included in Exhibit 13 to this report and incorporated by reference in this Item 1.

Capital Regulation

The Company and the Bank are subject to risk-based and leverage capital standards by which all bank holding companies and banks are evaluated in terms of capital adequacy. The risk-based capital standards relate a banking company’s capital to the risk profile of its assets and require that bank holding companies and banks must have Tier 1 capital of at least 4% of its total risk-adjusted assets, and total capital, including Tier 1 capital, equal to at least 8% of its total risk-adjusted assets. Tier 1 capital includes common stockholders’ equity and qualifying perpetual preferred stock together with related surpluses and retained earnings. The remaining portion of this capital standard, known as Tier 2 capital, may be comprised of limited life preferred stock, qualifying subordinated debt instruments and the reserves for possible loan losses.

Additionally, banking organizations must maintain a minimum leverage ratio of 3%, measured as the ratio of Tier 1 capital to adjusted average assets. This 3% leverage ratio is a minimum for the most highly rated banking organizations without any supervisory, financial or operational weaknesses or deficiencies. Other banking organizations are expected to maintain leverage capital ratios 100 to 200 basis points above such minimum, depending on their financial condition.

Under the Federal Deposit Insurance Corporation Improvement Act of 1991 (the “1991 Act”), a bank holding company is required to guarantee that any “undercapitalized” (as such term is defined in the statute) insured depository institution subsidiary will comply with the terms of any capital restoration plan filed by such subsidiary with its appropriate federal banking agency up to the lesser of (i) an amount equal to 5% of the institution’s total assets at the time the institution became undercapitalized, or (ii) the amount which is necessary (or would have been necessary) to bring the institution into compliance with all capital standards as of the time the institution failed to comply with such capital restoration plan.

Under Federal Reserve Board policy, the Company is expected to act as a source of financial strength to the Bank and the First National Bank of Liverpool (“FNBL”), of which the Company owns 39.16%, and to commit resources to support the Bank and FNBL, in circumstances where they might not be in a financial position to support themselves. Consistent with the “source of strength” policy for subsidiary banks, the Federal Reserve Board has stated that, as a matter of prudent banking, a bank holding company generally should not maintain a rate of cash dividends unless its net income available to common shareholders has been sufficient to fully fund the dividends and the prospective rate of earnings retention appears to be consistent with the Company’s capital needs, asset quality and overall financial condition.

See Note 15 of Notes to Consolidated Financial Statements, contained in the 2009 Annual Report and incorporated by reference in this Item 1, for a table that provides the Company’s risk based capital ratios and leverage ratio.

Federal Banking Agencies have broad powers to take corrective action to resolve problems of insured depository institutions. The extent of these powers depends upon whether the institutions in question are “well capitalized,” “adequately capitalized,” “under capitalized”, “significantly undercapitalized,” or “critically undercapitalized.” As of December 31, 2009, the Bank was a “well-capitalized” bank, as defined by the FDIC.

The FDIC has issued a rule that sets the capital level for each of the five capital categories by which banks are evaluated. A bank is deemed to be “well capitalized” if the bank has a total risk-based capital ratio of 10% or greater, has a Tier 1 risk-based capital ratio of 6% or greater, has a leverage ratio of 5% or greater, and is not subject to any order or final capital directive by the FDIC to meet and maintain a specific capital level for any capital measure. A bank may be deemed to be in a capitalization category that is lower than is indicated by its actual capital position if it received an unsatisfactory safety and soundness examination rating.

All of the bank regulatory agencies have issued rules that amend their capital guidelines for interest rate risk and require such agencies to consider in their evaluation of a bank’s capital adequacy the exposure of a bank’s capital and economic value to changes in interest rates. These rules do not establish an explicit supervisory threshold. The agencies intend, at a subsequent date, to incorporate explicit minimum requirements for interest rate risk into their risk based capital standards and have proposed a supervisory model to be used together with bank internal models to gather data and hopefully propose at a later date explicit minimum requirements.

Gramm-Leach-Bliley Act

On November 12, 1999, the Gramm-Leach-Bliley Act (“GLB”) was signed into law. GLB permits commercial banks to affiliate with investment banks. It also permits bank holding companies which elect financial holding company status to engage in any type of financial activity, including securities, insurance, merchant banking/equity investment and other activities that are financial in nature. The Company has not elected financial holding company status. The merchant banking provisions allow a bank holding company to make a controlling investment in any kind of company, financial or commercial. These new powers allow a bank to engage in virtually every type of activity currently recognized as financial or incidental or complementary to a financial activity. A commercial bank that wishes to engage in these activities is required to be well capitalized, well managed and have a satisfactory or better Community Reinvestment Act rating. GLB also allows subsidiaries of banks to engage in a broad range of financial activities that are not permitted for banks themselves. Although the Company and the Bank have not commenced these types of activities to date, GLB enables them to evaluate new financial activities that would complement the products already offered to enhance non-interest income.

Financial Privacy

Federal banking regulators adopted rules that limit the ability of banks and other financial institutions to disclose non-public information about consumers to nonaffiliated third parties. These limitations require disclosure of privacy policies to consumers and, in some circumstances, allow consumers to prevent disclosure of certain personal information to a nonaffiliated third party. The privacy provisions of the GLB Act affect how consumer information is transmitted through diversified financial companies and conveyed to outside vendors.

Anti-Money Laundering Initiatives and the USA Patriot Act

A major focus of governmental policy on financial institutions in recent years has been aimed at combating money laundering and terrorist financing. The USA Patriot Act of 2001 (“USA Patriot Act”) substantially broadened the scope of U.S. anti-money laundering laws and regulations by imposing significant new compliance and due diligence obligations, creating new crimes and penalties and expanding the extra-territorial jurisdiction of the U.S. The United States Treasury has issued a number of regulations that apply various requirements of the USA Patriot Act to financial institutions. These regulations require financial institutions to maintain appropriate policies, procedures and controls to detect, prevent and report money laundering and terrorist financing and to verify the identity of their customers. Failure of a financial institution to maintain and implement adequate programs to combat money laundering and terrorist financing, or to comply with all of the relevant laws or regulations, could have serious legal and reputational consequences for the institution.

Office of Foreign Assets Control Regulation

The U.S. has instituted economic sanctions which affect transactions with designated foreign countries, nationals and others. These are typically known as the “OFAC rules” because they are administered by the UST Office of Foreign Assets Control (“OFAC”). The OFAC-administered sanctions target countries in various ways. Generally, however, they contain one or more of the following elements: (i) restrictions on trade with or investment in a sanctioned country, including prohibitions against direct or indirect imports from and exports to a sanctioned country, and prohibitions on “U.S. persons” engaging in financial transactions which relate to investments in, or providing investment-related advice or assistance to, a sanctioned country; and (ii) a blocking of assets in which the government or specially designated nationals of the sanctioned country have an interest, by prohibiting transfers of property subject to U.S. jurisdiction (including property in the possession or control of U.S. persons). Blocked assets (e.g., property and bank deposits) cannot be paid out, withdrawn, set off or transferred in any manner without a license from OFAC. Failure to comply with these sanctions could have serious legal and reputational consequences for the institution.

Consumer Protection Statutes and Regulations

The Company is subject to many federal consumer protection statutes and regulations including the Truth in Lending Act, Truth in Savings Act, Equal Credit Opportunity Act, Fair Housing Act, Real Estate Settlement Procedures Act and Home Mortgage Disclosure Act. Among other things, these acts:

• require banks to disclose credit terms in meaningful and consistent ways;

• prohibit discrimination against an applicant in any consumer or business credit transaction;

• prohibit discrimination in housing-related lending activities;

• require banks to collect and report applicant and borrower data regarding loans for home purchases or improvement projects;

• require lenders to provide borrowers with information regarding the nature and cost of real estate settlements;

• prohibit certain lending practices and limit escrow account amounts with respect to real estate transactions, and;

• prescribe possible penalties for violations of the requirements of consumer protedtion statutes and regulations.

On November 17, 2009, the FRB published a final rule amending Regulation E, which implements the Electronic Fund Transfer Act. The final rule limits the ability of a financial institution to assess an overdraft fee for paying automated teller machine transactions and one-time debit card transactions that overdraw a customer’s account, unless the customer affirmatively consents, or opts in, to the institution’s payment of overdrafts for these transactions.

There have been numerous attempts at the federal level to expand consumer protection measures. A major focus of recent legislation has been aimed at the creation of a consumer financial protection agency that would be dedicated to administering and enforcing fair lending and consumer compliance laws with respect to financial products. If enacted, such legislation may have a substantial impact on the Company’s operations. However, because any final legislation may differ significantly from current proposals, the specific effects of the legislation cannot be evaluated at this time.

Sarbanes-Oxley Act of 2002

The Sarbanes-Oxley Act of 2002 implemented a broad range of corporate governance, accounting and reporting measures for companies, like Juniata, that have securities registered under the Securities Exchange Act of 1934. Specifically, the Sarbanes-Oxley Act and the various regulations promulgated under the Act, established, among other things: (i) new requirements for audit committees, including independence, expertise, and responsibilities; (ii) additional responsibilities regarding financial statements for the Chief Executive Officer and Chief Financial Officer of the reporting company; (iii) new standards for auditors and regulation of audits, including independence provisions that restrict non-audit services that accountants may provide to their audit clients; (iv) increased disclosure and reporting obligations for the reporting company and their directors and executive officers, including accelerated reporting of stock transactions and a prohibition on trading during pension blackout periods; and (v) a range of new and increased civil and criminal penalties for fraud and other violations of the securities laws. In addition, Sarbanes-Oxley required stock exchanges, such as NASDAQ, to institute additional requirements relating to corporate governance in their listing rules.

Section 404 of the Sarbanes-Oxley Act requires the Company to include in its Annual Report on Form 10-K a report by management and an attestation report by the Company’s independent registered public accounting firm on the adequacy of the Company’s internal control over financial reporting. Management’s internal control report must, among other things, set forth management’s assessment of the effectiveness of the Company’s internal control over financial reporting.

National Monetary Policy

In addition to being affected by general economic conditions, the earnings and growth of the Bank and, therefore, the earnings and growth of the Company, are affected by the policies of regulatory authorities, including the Federal Reserve and the FDIC. An important function of the Federal Reserve is to regulate the money supply and credit conditions. Among the instruments used to implement these objectives are open market operations in U.S. government securities, setting the discount rate and changes in financial institution reserve requirements. These instruments are used in varying combinations to influence overall growth and distribution of credit, bank loans, investments and deposits, and their use may also affect interest rates charged on loans or paid on deposits.

The monetary policies and regulations of the Federal Reserve have had a significant effect on the operating results of commercial banks in the past and are expected to continue to do so in the future. The effects of such policies upon the future businesses, earnings and growth of the Company cannot be predicted with certainty.

Employees

As of December 31, 2009, the Company had a total of 122 full-time employees and 16 part-time employees.

Additional Information

The Company files annual, quarterly and current reports, proxy statements and other information with the Securities and Exchange Commission.

You may read and copy any reports, statements and other information we file at the SEC’s Public Reference Room at 450 Fifth Street, N.W., Washington, D.C. 20549. Please call the SEC at 1-800-SEC-0330 for further information on the operations of the Public Reference Room. Our SEC filings are also available on the SEC’s Internet site (http://www.sec.gov).

The Company’s common stock is quoted under the symbol “JUVF” on the OTC Bulletin Board, an automated quotation service, made available through, and governed by, the NASDAQ system. You may also read reports, proxy statements and other information we file at the offices of the National Association of Securities Dealers, Inc., 1735 K Street, N.W., Washington, DC 20006.

The Company’s Internet address is www.JVBonline.com. At that address, we make available, free of charge, the Company’s annual report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act (see “Investor Information” section of website), as soon as reasonably practicable after we electronically file such material with, or furnish it to, the SEC.

In addition, we will provide, at no cost, paper or electronic copies of our reports and other filings made with the SEC (except for exhibits). Requests should be directed to JoAnn N. McMinn, Chief Financial Officer, Juniata Valley Financial Corp., PO Box 66, Mifflintown, PA 17059.

The information on the websites listed above is not and should not be considered to be part of this annual report on Form 10-K and is not incorporated by reference in this document.

ITEM 1A. RISK FACTORS

In analyzing whether to make or to continue an investment in the Company, investors should consider, among other factors, the following:

Changes in economic conditions and the composition of the Company’s loan portfolio could lead to an increase in the allowance for loan losses, which could decrease earnings. The Company has established an allowance for loan losses which management believes to be adequate to offset probable losses on the Company’s existing loans. However, there is no precise method of estimating loan losses. There can be no assurance that any future declines in real estate market conditions, general economic conditions or changes in regulatory policies will not require the Company to increase its allowance for loan losses, which could reduce earnings.

Lending money is an essential part of the banking business. Borrowers’ ability to repay loans significantly impacts the loan loss provision charged to earnings to fund the allowance for loan losses. The risk of non-payment is affected by credit risks of the borrower, changes in economic and industry conditions, the duration of the loan and, in the case of a collateralized loan, uncertainties as to the future value of the collateral supporting the loan. Historically, commercial loans have presented a greater risk of non-payment than consumer loans, but recent declines in home values and rising unemployment rates affecting consumers’ continuing financial stability increase the risk for higher charge-offs of residential real estate loans. The application of various federal and state laws, including bankruptcy and insolvency laws, may limit the amount that can be recovered on these loans.

Declines in value may adversely impact the investment portfolio.

We reported non-cash, other-than-temporary impairment charges totaling $226,000 for the year ended December 31, 2009 and $554,000 for the year ended December 31, 2008, representing reductions in fair value below original cost of investments in common stocks of ten financial institutions. We may be required to record future impairment charges on our investment securities if they suffer further declines in value that are considered other-than-temporary. Considerations used to determine other-than-temporary impairment status to individual holdings include the length of time the stock has remained in an unrealized loss position, and the percentage of unrealized loss compared to the carrying cost of the stock, dividend reduction or suspension, market analyst reviews and expectations, and other pertinent news that would affect expectations for recovery or further decline.

Our deposit insurance premium could be substantially higher in the future which would have an adverse effect on our future earnings.

The FDIC insures deposits at FDIC-insured financial institutions, including the Bank. The FDIC charges the insured financial institutions premiums to maintain the Deposit Insurance Fund at a certain level. Current economic conditions have increased bank failures and expectations for further failures, which may result in the FDIC making more payments from the Deposit Insurance Fund and, in connection therewith, raising deposit premiums. In February 2009, the FDIC finalized a rule that increased premiums paid by insured institutions and made other changes to the assessment system. Additionally, the FDIC adopted an interim rule that imposed an emergency special assessment in the second quarter of 2009 and further gave the FDIC authority to impose additional emergency special assessments of up to 10 basis points in subsequent quarters. These changes adversely affected our net income in 2009. Furthermore, the FDIC required banks to pay their fourth quarter 2009 premiums plus prepay all of the 2010, 2011 and 2012 projected insurance premiums. On December 30, 2009, Juniata prepaid $1.8 million in FDIC insurance premiums. Further increases and additional premium assessments by the FDIC could adversely affect the Company’s future net income.

Changes in interest rates may have an adverse effect on the Company’s profitability. The operations of financial institutions such as the Company are dependent to a large degree on net interest income, which is the difference between interest income from loans and investments and interest expense on deposits and borrowings. An institution’s net interest income is significantly affected by market rates of interest that in turn are affected by prevailing economic conditions, by the fiscal and monetary policies of the federal government and by the policies of various regulatory agencies. The Federal Reserve Board (FRB) regulates the national money supply in order to manage recessionary and inflationary pressures. In doing so, the FRB may use techniques such as engaging in open market transactions of U.S. Government securities, changing the discount rate and changing reserve requirements against bank deposits. The use of these techniques may also affect interest rates charged on loans and paid on deposits. The interest rate environment, which includes both the level of interest rates and the shape of the U.S. Treasury yield curve, has a significant impact on net interest income. See the section entitled “Market / Interest Rate Risk” and Table 5 — “Maturity Distribution” in Management’s Discussion and Analysis of Financial Condition in the 2009 Annual Report, incorporated by reference in this Item 1A for a discussion of the effects on net interest income over a twelve month period beginning on December 31, 2009 of simulated interest rate changes. Like all financial institutions, the Company’s balance sheet is affected by fluctuations in interest rates. Volatility in interest rates can also result in disintermediation, which is the flow of deposits away from financial institutions into direct investments, such as US Government and corporate securities and other investment vehicles, including mutual funds, which, because of the absence of federal insurance premiums and reserve requirements, generally pay higher rates of return than bank deposit products. See “Item 7: Management’s Discussion of Financial Condition and Results of Operations” and “Item 7A: Quantitative and Qualitative Disclosure about Market Risk”.

Recent negative developments in the financial services industry and U.S. and global credit markets may adversely impact our results of operations and our stock price.

The recent national and global economic downturn has resulted in unprecedented levels of financial market volatility which may further depress the market value of financial institutions, limit access to capital or have a material adverse effect on the financial condition or results of operations of banking companies. In addition, the possible duration and severity of the adverse economic cycle is unknown and may exacerbate our exposure to credit risk. The United States Treasury and the Federal Deposit Insurance Corporation (FDIC) have initiated programs to address economic stabilization, yet the effectiveness of these programs in stabilizing the economy and the banking system at large are uncertain.

Negative developments that began in the latter half of 2007 and 2008 in the subprime mortgage market and the securitization markets for such loans have resulted in uncertainty in the financial markets in general with the expectation of the general economic downturn continuing through 2010. As a result of this “credit crunch,” commercial as well as consumer loan portfolio performances have deteriorated at many institutions and the competition for deposits and quality loans has increased significantly, due to liquidity concerns at many financial institutions. In addition, the values of real estate collateral supporting many commercial loans and home mortgages have declined and may continue to decline. Stock prices of bank holding companies, like ours, have been negatively affected by the current condition of the financial markets, as has our ability, if needed, to raise capital or borrow in the debt markets compared to recent years. As a result, financial institution regulatory agencies have been, and are expected to be very aggressive in responding to concerns and trends regarding lending and funding practices and liquidity standards identified in examinations, including issuing many formal enforcement actions. Negative developments in the financial services industry and the impact of potential new legislation and regulations in response to those developments could negatively impact our business by restricting our operations, including our ability to originate or sell loans or raise additional capital, and could adversely impact our financial performance and stock price.

Changes in economic conditions and related uncertainties may have an adverse affect on the Company’s profitability. Commercial banking is affected, directly and indirectly, by local, domestic, and international economic and political conditions, and by governmental monetary and fiscal policies. Conditions such as inflation, recession, unemployment, volatile interest rates, tight money supply, real estate values, international conflicts and other factors beyond the Company’s control may adversely affect the potential profitability of the Company. Any future rises in interest rates, while increasing the income yield on the Company’s earnings assets, may adversely affect loan demand and the cost of funds and, consequently, the profitability of the Company. Any future decreases in interest rates may adversely affect the Company’s profitability because such decreases may reduce the amounts that the Company may earn on its assets. A continued recessionary climate could result in the delinquency of outstanding loans. Management does not expect any one particular factor to have a material effect on the Company’s results of operations. However, downtrends in several areas, including real estate, construction and consumer spending, could have a material adverse impact on the Company’s profitability.

The supervision and regulation to which the Company is subject can be a competitive disadvantage. The operations of the Company and the Bank are heavily regulated and will be affected by present and future legislation and by the policies established from time to time by various federal and state regulatory authorities. In particular, the monetary policies of the Federal Reserve have had a significant effect on the operating results of banks in the past, and are expected to continue to do so in the future. Among the instruments of monetary policy used by the Federal Reserve to implement its objectives are changes in the discount rate charged on bank borrowings and changes in the reserve requirements on bank deposits. It is not possible to predict what changes, if any, will be made to the monetary polices of the Federal Reserve or to existing federal and state legislation or the effect that such changes may have on the future business and earnings prospects of the Company.

The Company is subject to changes in federal and state tax laws as well as changes in banking and credit regulations, accounting principles and governmental economic and monetary policies.

During the past several years, significant legislative attention has been focused on the regulation and deregulation of the financial services industry. Non-bank financial institutions, such as securities brokerage firms, insurance companies and money market funds, have been permitted to engage in activities that compete directly with traditional bank business.

The competition the Company faces is increasing and may reduce our customer base and negatively impact the Company’s results of operations. There is significant competition among banks in the market areas served by the Company. In addition, as a result of deregulation of the financial industry, the Bank also competes with other providers of financial services such as savings and loan associations, credit unions, consumer finance companies, securities firms, insurance companies, the mutual funds industry, full service brokerage firms and discount brokerage firms, some of which are subject to less extensive regulations than the Company with respect to the products and services they provide. Some of the Company’s competitors have greater resources than the Corporation and, as a result, may have higher lending limits and may offer other services not offered by our Company. See “Item 1: Business — Competition.”

The actions of the U.S. Government for the purpose of stabilizing the financial markets, or market response to those actions, may not achieve the intended effect, and our results of operations could be adversely affected.

In response to the financial issues affecting the banking system and financial markets and going concern threats to investment banks and other financial institutions, the U.S. Congress enacted the Emergency Economic Stabilization Act of 2008 (“EESA”). The EESA provides the U.S. Secretary of the Treasury with the authority to establish a Troubled Asset Relief Program (“TARP”) to purchase from financial institutions up to $700 billion of residential or commercial mortgages and any securities, obligations or other instruments that are based on or related to such mortgages, that in each case was originated or issued on or before March 14, 2008, as well as any other financial instrument that the U.S. Secretary of the Treasury, after consultation with the Chairman of the Federal Reserve, determines the purchase of which is necessary to promote financial market stability. As of the date hereof, the Treasury Department has determined not to purchase troubled assets under the program.

As part of the EESA, the Treasury Department developed a Capital Purchase Program to purchase up to $250 billion in senior preferred stock from qualifying financial institutions. The Capital Purchase Program was designed to strengthen the capital and liquidity positions of viable institutions and to encourage banks and thrifts to increase lending to creditworthy borrowers. The EESA also increases the insurance coverage of deposit accounts to $250,000 per depositor. In a related action, the FDIC established a Temporary Liquidity Guarantee Program under which the FDIC provides a guarantee for newly-issued senior unsecured debt and non-interest bearing transaction deposit accounts at eligible insured institutions. For non-interest bearing transaction deposit accounts, a 10 basis point annual rate surcharge is applied to deposit amounts in excess of $250,000. We elected not to participate in the Capital Purchase Program but have opted to participate in the Temporary Liquidity Guarantee Program for the additional coverage for non-interest bearing transaction deposit accounts, available until June 30, 2010. In February 2009, the American Recovery and Reinvestment Act of 2009 (“the Stimulus Bill”) was enacted, which was intended to stabilize the financial markets and slow or reverse the downturn in the U.S. economy, and which revised certain provisions of the EESA.

The U.S. Congress or federal banking regulatory agencies could adopt additional regulatory requirements or restrictions in response to the threats to the financial system and such changes may adversely affect our operations. There can be no assurance that the EESA and its implementing regulations, the Stimulus Bill, the FDIC programs, or any other governmental program will have a positive impact on the financial markets. The failure of the EESA, the Stimulus Bill, the FDIC programs, or any other actions of the U.S. government to stabilize the financial markets and a continuation or worsening of current financial market conditions could materially and adversely affect the Company’s business, financial condition, results of operations or the trading price of the Company’s common stock.

Fluctuations in the stock market could negatively affect the value of the Company’s common stock. The Company’s common stock is quoted under the symbol “JUVF” on the OTC Bulletin Board, an automated quotation service, made available through, and governed by, the NASDAQ system. There can be no assurance that a regular and active market for the Common Stock will develop in the foreseeable future. See “Item 5: Market for Registrant’s Common Equity and Related Stockholder Matters and Issuer Purchases of Equity Securities.” Investors in the shares of common stock may, therefore, be required to assume the risk of their investment for an indefinite period of time. Current lack of investor confidence in large banks may keep investors away from the banking sector as a whole, causing unjustified deterioration in the trading prices of well-capitalized community banks such as the Company.

“Anti-takeover” provisions may keep shareholders from receiving a premium for their shares. The Articles of Incorporation of the Company presently contain certain provisions which may be deemed to be “anti-takeover” in nature in that such provisions may deter, discourage or make more difficult the assumption of control of the Company by another corporation or person through a tender offer, merger, proxy contest or similar transaction or series of transactions. The overall effects of the “anti-takeover” provisions may be to discourage, make more costly or more difficult, or prevent a future takeover offer, thereby preventing shareholders from receiving a premium for their securities in a takeover offer. These provisions may also increase the possibility that a future bidder for control of the Company will be required to act through arms-length negotiation with the Company’s Board of Directors. Copies of the Articles of Incorporation of the Company are on file with the Securities and Exchange Commission and the Pennsylvania Secretary of State.

If the Company fails to maintain an effective system of internal controls, it may not be able to accurately report its financial results or prevent fraud. As a result, current and potential shareholders could lose confidence in the Company’s financial reporting, which could harm its business and the trading price of its common stock. The Company has established a process to document and evaluate its internal controls over financial reporting in order to satisfy the requirements of Section 404 of the Sarbanes-Oxley Act of 2002 and the related regulations, which require annual management assessments of the effectiveness of the Company’s internal controls over financial reporting and a report by the Company’s independent auditors on the effectiveness of the Company’s internal control. In this regard, management has dedicated internal resources, engaged outside consultants and adopted a detailed work plan to (i) assess and document the adequacy of internal controls over financial reporting, (ii) take steps to improve control processes, where appropriate, (iii) validate through testing that controls are functioning as documented and (iv) implement a continuous reporting and improvement process for internal control over financial reporting. The Company’s efforts to comply with Section 404 of the Sarbanes-Oxley Act of 2002 and the related regulations regarding the Company’s assessment of its internal controls over financial reporting and the Company’s independent auditors’ audit of internal control are likely to continue to result in increased expenses. The Company’s management and audit committee have given the Company’s compliance with Section 404 a high priority. The Company cannot be certain that these measures will ensure that the Company implements and maintains adequate controls over its financial processes and reporting in the future. Any failure to implement required new or improved controls, or difficulties encountered in their implementation, could harm the Company’s operating results or cause the Company to fail to meet its reporting obligations. If the Company fails to correct any issues in the design or operating effectiveness of internal controls over financial reporting or fails to prevent fraud, current and potential shareholders could lose confidence in the Company’s financial reporting, which could harm its business and the trading price of its common stock.

ITEM 1B. UNRESOLVED STAFF COMMENTS

None.

ITEM 2. PROPERTIES

The physical properties of the Company are all owned or leased by the Bank.

The Bank owns and operates exclusively for banking purposes, the buildings located at:
Bridge and Main Streets, Mifflintown, Pennsylvania
218 Bridge Street, Mifflintown, Pennsylvania (its corporate headquarters)
Butcher Shop Road, Mifflintown, Pennsylvania (financial center)
301 Market Street, Port Royal, Pennsylvania (branch office)
R.D. #1 McAlisterville, Pennsylvania (branch office)
Four North Market Street, Millerstown, Pennsylvania (branch office)
Main Street, Blairs Mills, Pennsylvania (branch office)
Monument Square, Lewistown, Pennsylvania (branch office)
20 Prince Street, Reedsville, Pennsylvania (branch office)
100 West Water Street, Lewistown, Pennsylvania (branch office)
302 South Logan Boulevard, Burnham, Pennsylvania (branch office)
571 Main Street, Richfield, Pennsylvania (branch office)

The Bank leases four offices:
Branch Offices —
Juniata Valley Shopping Plaza, RR4, Mifflintown, Pennsylvania (lease expires December 31, 2012)
Wal-Mart Supercenter, Lewistown, Pennsylvania (lease expires October 2011)
Financial Services Office —
129 South Main Street, Lewistown, Pennsylvania (lease expires November 2014)
Loan Production Office —
1350 South Atherton Street, State College, Pennsylvania (lease renews monthly)

ITEM 3. LEGAL PROCEEDINGS

The nature of the Company’s and Bank’s business, at times, generates litigation involving matters arising in the ordinary course of business. However, in the opinion of management, there are no proceedings pending to which the Company or the Bank is a party or to which its property is subject, which, if adversely determined, would be material in relation to their financial condition. In addition, no material proceedings are pending or are known to be threatened or contemplated against the Company by government authorities or others.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

(Removed and Reserved)

PART II

ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

Market Information:

Information regarding the market for the Company’s stock, the market price of the stock and dividends that the Company has paid is included in the Company’s Annual Report to Shareholders for the year ended December 31, 2009, in the section entitled “Common Stock Market Prices and Dividends,” and is incorporated by reference in this Item 5.

Holders:

As of March 4, 2010, there were approximately 1,794 registered holders of the Company’s outstanding common stock.

For information concerning the Company’s Equity Compensation Plans, see “Item 12: Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters”.

Recent Sales of Unregistered Securities:

None

Purchases of Equity Securities:

The Company periodically repurchases shares of its common stock under the share repurchase program approved by the Board of Directors. In September of 2008, the Board of Directors authorized the repurchase of an additional 200,000 shares of its common stock through its Share Repurchase Program. The Program will remain authorized until all approved shares are repurchased, unless terminated by the Board of Directors.

					Total Number of
					Shares Purchased as		Maximum Number of
	Total Number		Average		Part of Publicly		Shares that May Yet Be
	of Shares		Price Paid		Announced Plans or		Purchased Under the
Period	Purchased		per Share		Programs		Plans or Programs (1)
October 1-31, 2009		—	$	—		—		210,936
November 1-30, 2009						—		210,936
December 1-31, 2009		5,000		17.75		5,000		205,936
Totals		5,000				5,000		205,936

Performance Graph:

The following graph shows the yearly percentage change in the Company’s cumulative total shareholder return on its common stock from December 31, 2004 to December 31, 2009 compared with the Russell 3000 Index and a peer group index (the “Juniata Valley Custom Peer Group 2009”), consisting of seven bank holding companies that operate within our immediate market area. The bank holding companies are First Community Financial Corporation, F.N.B. Corporation, Kish Bancorp, Inc., Mifflinburg Bank & Trust Company, Mid Penn Bancorp, Inc., Northumberland Bancorp and Orrstown Financial Services, Inc.

	Period Ending
Index	12/31/04		12/31/05		12/31/06		12/31/07		12/31/08		12/31/09
Juniata Valley Financial Corp.		100.00		119.76		108.17		110.33		106.00		102.17
Russell 3000		100.00		106.12		122.80		129.11		80.94		103.88
Juniata Valley Custom Peer Group 2009**		100.00		91.02		99.27		87.12		81.16		54.75

** Juniata Valley Custom Peer Group 2009 consists of First Community Financial Corporation, F.N.B. Corporation, Kish Bancorp, Inc., Mifflinburg Bank & Trust Company, Mid Penn Bancorp, Inc., Northumberland Bancorp, Orrstown Financial Services, Inc.

ITEM 6. SELECTED FINANCIAL DATA

The section entitled “Five Year Financial Summary — Selected Financial Data” in the Company’s Annual Report to Shareholders for the year ended December 31, 2009 is incorporated by reference in this Item 6.

ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The section entitled “Management’s Discussion and Analysis of Financial Condition” and “Results of Operations” in the Company’s Annual Report to Shareholders for the year ended December 31, 2009 is incorporated by reference in this Item 7.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK

The section entitled “Management’s Discussion and Analysis — Financial Condition — Market / Interest Rate Risk” in the Company’s Annual Report to Shareholders for the year ended December 31, 2009 is incorporated by reference in this Item 7A.

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The Company’s Consolidated Financial Statements and the Notes to Consolidated Financial Statements thereto included in the Company’s Annual Report to Shareholders for the year ended December 31, 2009 is incorporated by reference in this Item 8.

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

On October 1, 2009, the Company was notified that the audit practice of Beard Miller Company LLP (“Beard”), an independent registered public accounting firm, was combined with ParenteBeard LLC (“ParenteBeard”) in a transaction pursuant to which Beard combined its operations with ParenteBeard, and certain of the professional staff and partners of Beard joined ParenteBeard either as employees or partners of ParenteBeard. On October 1, 2009, Beard resigned as the auditors of the Company and, with the approval of the Audit Committee of the Company’s Board of Directors, ParenteBeard was engaged as its independent registered public accounting firm.

Prior to engaging ParenteBeard, the Company did not consult with ParenteBeard regarding the application of accounting principles to a specific completed or contemplated transaction or regarding the type of audit opinions that might be rendered by ParenteBeard on the Company’s financial statements, and ParenteBeard did not provide any written or oral advice that was an important factor considered by the Company in reaching a decision as to any such accounting, auditing or financial reporting issue.

The report of independent registered public accounting firm of Beard regarding the Company’s financial statements for the fiscal years ended December 31, 2008 and 2007 did not contain any adverse opinion or disclaimer of opinion and were not qualified or modified as to uncertainty, audit scope or accounting principles.

During the years ended December 31, 2008 and 2007, and during the interim period from the end of the most recently completed fiscal year through October 1, 2009, the date of resignation, there were no disagreements with Beard on any matter of accounting principles or practices, financial statement disclosure or auditing scope or procedures, which disagreements, if not resolved to the satisfaction of Beard would have caused it to make reference to such disagreement in its reports.

The Board of Directors has selected ParenteBeard as independent registered public accountants for the examination of its financial statements for the fiscal year ending December 31, 2010. As explained above, Beard and ParenteBeard served as the Company’s independent certified public accountants for the year ended December 31, 2009.

ITEM 9A. CONTROLS AND PROCEDURES

Attached as exhibits to this Form 10-K are certifications of the Company’s Chief Executive Officer (CEO) and Chief Financial Officer (CFO), which are required in accordance with Rule 13a-14 of the Securities Exchange Act of 1934, as amended (the Exchange Act). This “Controls and Procedures” section includes information concerning the controls and controls evaluation referred to in the certifications.

Conclusion Regarding the Effectiveness of Disclosure Controls and Procedures

The Company’s management, with the participation of its CEO and CFO, conducted an evaluation, as of December 31, 2009, of the effectiveness of the Company’s disclosure controls and procedures (as defined in Exchange Act Rule 13a-15(e)). Based on this evaluation, the Company’s CEO and CFO concluded that, as of the end of the period covered by this annual report, the Company’s disclosure controls and procedures were effective in reaching a reasonable level of assurance that management is timely alerted to material events relating to the Company during the period when the Company’s periodic reports are being prepared.

Report on Management’s Assessment of Internal Control over Financial Reporting

The management of the Company is responsible for establishing and maintaining effective disclosure controls and procedures, as defined under Rules 13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934. As of December 31, 2009, an evaluation was performed under the supervision and with the participation of Management, including the Chief Executive Officer and Chief Financial Officer, of the effectiveness of the design and operation of the Company’s disclosure controls and procedures. Based on that evaluation, management concluded that disclosure controls and procedures as of December 31, 2009 were effective in ensuring material information required to be disclosed in this Annual Report on Form 10-K was recorded, processed, summarized and reported on a timely basis. Additionally, there were no changes in the Company’s internal control over financial reporting.

Management’s responsibilities related to establishing and maintaining effective disclosure controls and procedures include maintaining effective internal control over financial reporting that are designed to produce reliable financial statements in accordance with accounting principles generally accepted in the United States of America. As disclosed in the Report on Management’s Assessment of Internal Control Over Financial Reporting, Management assessed the Company’s system of internal control over financial reporting as of December 31, 2009, in relation to criteria for effective internal control over financial reporting as described in Internal Control — Integrated Framework, issued by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”). Based on this assessment, Management believes that, as of December 31, 2009, its system of internal control over financial reporting met those criteria and is effective.

The independent registered public accounting firm that audited the consolidated financial statements included in the annual report has issued an attestation report on the registrant’s internal control over financial reporting.

/s/ Francis J. Evanitsky Francis J. Evanitsky, President and Chief Executive Officer

/s/ JoAnn N. McMinn

JoAnn N. McMinn, Chief Financial Officer

Changes in Internal Control Over Financial Reporting

There were no changes in our internal control over financial reporting that occurred during the quarter ended December 31, 2009 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Report of Independent Registered Public Accounting Firm on Effectiveness of Internal Control over Financial Reporting

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Stockholders
Juniata Valley Financial Corp.
Mifflintown, Pennsylvania

We have audited Juniata Valley Financial Corp. and its wholly-owned subsidiary’s The Juniata Valley Bank, (the “Company”) internal control over financial reporting as of December 31, 2009, based on criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”). The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting included in the accompanying Report on Management’s Assessment of Internal Control over Financial Reporting. Our responsibility is to express an opinion on the Company’s internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. Our audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audit also included performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

In our opinion, the Company, maintained, in all material respects, effective internal control over financial reporting as of December 31, 2009, based on criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”).

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the consolidated statements of financial condition of Juniata Valley Financial Corp. and its wholly-owned subsidiary, The Juniata Valley Bank as of December 31, 2009 and 2008 and the related consolidated statements of income, stockholders’ equity and cash flows for each of the years in the three-year period ended December 31, 2009, and our report dated March 12, 2010 expressed an unqualified opinion.

ParenteBeard LLC
Lancaster, Pennsylvania
March 12, 2010

ITEM 9B. OTHER INFORMATION

None.

PART III

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

Incorporated by reference herein is information appearing in the Proxy Statement for the Annual Meeting of Shareholders to be held on May 18, 2010 under the captions “Directors of the Company”, “Executive Officers of the Company”, “Meetings and Committees of the Board of Directors” and “Section 16(a) Beneficial Ownership Reporting Compliance”. The Company has adopted a Code of Ethics that is applicable to the Company’s Chief Executive Officer, Chief Financial Officer and Principal Accounting Officer and other designated senior officers, which can be found in the Investor Information — Governance Documents section of the Company’s website at www.JVBonline.com. The Company will file its Proxy Statement on or before April 29, 2010.

ITEM 11. EXECUTIVE COMPENSATION

Incorporated by reference herein is the information contained in the Proxy Statement under the captions “Compensation Discussion and Analysis”, “Director’s Compensation” and “Compensation Committee Interlocks and Insider Participation”.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

Incorporated by reference herein is the information contained in the Proxy Statement under the caption “Stock Ownership by Management and Beneficial Owners”. Additionally, the following table contains information regarding equity compensation plans approved by shareholders, which include a stock option plan for the Company’s employees and an employee stock purchase plan. The Company has no equity compensation plans that were not approved by shareholders.

					Number of securities
	Number of				remaining available
	securities to be				for future issuance
	issued upon exercise		Weighted average		under equity
	of outstanding		exercise price of		compensation plans
	options, warrants		outstanding options,		(excluding securities
	and rights		warrants and rights		reflected in column a)
Plan Category	a		b		c
Equity compensation plans approved by security holders		97,473	$	18.71		523,767
Equity compensation plans not approved by security holders		—		—
Total		97,473	$	18.71		523,767

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND DIRECTOR INDEPENDENCE

Incorporated by reference herein is the information contained in the Proxy Statement under the caption “Related Party Transactions” and “Management and Corporate Governance”.

ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

Incorporated by reference herein is information contained in the Proxy Statement under the caption “Independent Registered Public Accounting Firm”.

PART IV

ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

(a)(1) The following consolidated financial statements of the Company are filed as part of this Form 10-K:

(i)	Report of Independent Registered Public Accounting Firm
(ii)	Consolidated Statements of Financial Condition as of December 31, 2009 and December 31, 2008
(iii)	Consolidated Statements of Income for the fiscal years ended December 31, 2009, December 31, 2008 and December 31, 2007
(iv)	Consolidated Statements of Cash Flows for the fiscal years ended December 31, 2009, December 31, 2008 and December 31, 2007
(v)	Consolidated Statements of Stockholders’ Equity for the fiscal years ended December 31, 2009, December 31, 2008 and December 31, 2007
(vi)	Notes to Consolidated Financial Statements

(a)(2) Financial Statements Schedules. All financial statement schedules for which provision is made in the applicable accounting regulations of the Securities and Exchange Commission are not required under the related instructions or are inapplicable and have therefore been omitted.

(a)(3) Exhibits.

3.1	Amended and Restated Articles of Incorporation (incorporated by reference to Exhibit 4.1 to the Company’s Form S-3 Registration Statement No. 333-129023 filed with the SEC on October 14, 2005)
3.2	Bylaws (incorporated by reference to Exhibit 3.2 to the Company’s Current Report on Form 8-K filed with the SEC on December 21, 2007)
4.1	Juniata Valley Financial Corp. Rights Agreement (incorporated by reference to Exhibit 1 to the Company’s report on Form 8-A12G filed with the SEC on August 29, 2000)
10.1	1982 Directors Deferred Compensation Agreement for A. Jerome Cook (incorporated by reference to Exhibit 10.1 to the Company’s Annual Report on Form 10-K filed with the SEC on March 13, 2009)*
10.2	1986 Directors Deferred Compensation Agreement for A. Jerome Cook (incorporated by reference to Exhibit 10.1 to the Company’s Annual Report on Form 10-K filed with the SEC on March 13, 2009) *
10.3	1988 Retirement Program for Directors (incorporated by reference to Exhibit 10.1 to the Company’s Annual Report on Form 10-K filed with the SEC on March 13, 2009) *
10.4	1991 Directors Deferred Compensation Agreement for A. Jerome Cook (incorporated by reference to Exhibit 10.1 to the Company’s Annual Report on Form 10-K filed with the SEC on March 13, 2009) *

10.5	1992 Directors Deferred Compensation Agreement for Ronald H. Witherite (incorporated by reference to Exhibit 10.1 to the Company’s Annual Report on Form 10-K filed with the SEC on March 13, 2009) *
10.6	1993 Directors Deferred Compensation Agreement for Dale G. Nace (incorporated by reference to Exhibit 10.1 to the Company’s Annual Report on Form 10-K filed with the SEC on March 13, 2009) *
10.7	1999 Directors Deferred Compensation Agreement* (incorporated by reference to Exhibit 10.1 to the Company’s Annual Report on Form 10-K filed with the SEC on March 13, 2009) *
10.8	Director Supplemental Life Insurance/ Split Dollar Plan (incorporated by reference to Exhibit 10.1 to the Company’s Annual Report on Form 10-K filed with the SEC on March 13, 2009) *
10.9	2004 Executive Annual Incentive Plan (incorporated by reference to Exhibit 10.15 to the Company’s report on Form 10-K filed with the SEC on March 16, 2005)*
10.10	Exhibits A-B to 2004 Executive Annual Incentive Plan (incorporated by reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q filed with the SEC on August 7, 2009).*
10.11	Employment Agreement with Francis Evanitsky (incorporated by reference to Exhibit 10 to the Company’s Current Report on Form 8-K filed with the SEC on June 14, 2005)*
10.12	Amendment to Employment Agreement with Francis Evanitsky (incorporated by reference to the Company’s Current Report on form 8-K filed with the SEC on December 31, 2008).*
10.13	Change of Control Severance Agreement with JoAnn N. McMinn (incorporated by reference to Exhibit 10 to the Company’s Quarterly Report on Form 10-Q filed with the SEC on November 8, 2005).*
10.14	Salary Continuation Agreement with Francis J. Evanitsky (incorporated by reference to Exhibit 10.18 to the Company’s Annual Report on Form 10-K filed with the SEC on March 16, 2006)*
10.15	Salary Continuation Agreement with JoAnn N. McMinn (incorporated by reference to Exhibit 10.17 to the Company’s Annual Report on Form 10-K filed with the SEC on March 14, 2008)*
10.16	Salary Continuation Agreement with Marcie A. Barber (incorporated by reference to Exhibit 10.17 to the Company’s Annual Report on Form 10-K filed with the SEC on March 14, 2008)*
10.17	Change of Control Severance Agreement with Marcie A. Barber (incorporated by reference to Exhibit 10.19 to the Company’s Current Report on Form 8-K filed with the SEC on May 27, 2008).*
10.18	Technology Outsourcing Agreement (incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed with the SEC on January 22, 2010).*
13.1	Excerpts from 2009 Annual Report to Shareholders
16.1	Letter from Beard Miller LLP to SEC (incorporated by reference to Exhibit 16.1 to the Company’s Current Report on Form 8-K filed with the SEC on October 2, 2009).
21.1	Subsidiaries of Juniata Valley Financial Corp.
23.1	Consent of ParenteBeard LLC

31.1	Rule 13a-4(d) Certification of Francis J. Evanitsky
31.2	Rule 13a-4(d) Certification of JoAnn N. McMinn
32.1	Section 1350 Certification of Francis J. Evanitsky
32.2	Section 1350 Certification of JoAnn N. McMinn

* Denotes a compensatory plan.

(b) Exhibits. The exhibits required to be filed as part of this report are submitted as a separate section of this report.

(c) Financial Statements Schedules. None Required.

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities and Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

JUNIATA VALLEY FINANCIAL CORP. (REGISTRANT) Date: March 12, 2010
By:	/s/ Francis J. Evanitsky
	Francis J. Evanitsky
	Director, President and Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

/s/ Martin L. Dreibelbis
Martin L. Dreibelbis	March 12, 2010
Chairman
/s/ Charles L. Hershberger
Charles L. Hershberger	March 12, 2010
Secretary
/s/ Philip E. Gingerich, Jr.
Philip E. Gingerich, Jr.	March 12, 2010
Vice Chairman
/s/ Joe E. Benner
Joe E. Benner	March 12, 2010
Director
/s/ A. Jerome Cook
A. Jerome Cook	March 12, 2010
Director
/s/ Jan G. Snedeker
Jan G. Snedeker	March 12, 2010
Director
/s/ Francis J. Evanitsky
Francis J. Evanitsky	March 12, 2010
Director, President and Chief Executive Officer
/s/ Dale G. Nace
Dale G. Nace	March 12, 2010
Director
/s/ Timothy I. Havice
Timothy I. Havice	March 12, 2010
Director

/s/ Marshall L. Hartman
Marshall L. Hartman	March 12, 2010
Director
/s/ Robert K. Metz, Jr.
Robert K. Metz, Jr.	March 12, 2010
Director
/s/ Richard M. Scanlon
Richard M. Scanlon, DMD	March 12, 2010
Director
/s/ JoAnn N. McMinn
JoAnn N. McMinn	March 12, 2010
Chief Financial Officer Principal Accounting Officer

EX-13.1

Exhibit 13.1

Five-Year Financial Summary — Selected Financial Data

	2009			2008			2007			2006			2005
	(In thousands of dollars, except share and per share data)
BALANCE SHEET INFORMATION at December 31
Assets	$	442,109		$	428,084		$	420,146		$	415,931		$	410,802
Deposits		377,397			357,031			359,457			355,169			343,466
Loans, net of allowance for loan losses		308,911			312,522			295,678			303,246			295,300
Investments		80,973			71,843			73,676			65,619			77,208
Intangible assets		299			344			389			434			—
Goodwill		2,046			2,046			2,046			2,046			—
Short-term borrowings		3,207			10,579			5,431			6,112			9,801
Long-term debt		5,000			5,000			—			—			5,000
Stockholders’ equity		50,603			48,485			48,572			47,786			47,119
Number of shares outstanding		4,337,587			4,341,055			4,409,445			4,457,934			4,503,392
Average for the year
Assets		435,285			428,744			424,847			414,048			406,706
Stockholders’ equity		49,514			48,674			47,635			47,503			48,403
Weighted average shares outstanding		4,341,097			4,376,077			4,434,859			4,480,245			4,550,483
INCOME STATEMENT INFORMATION Years Ended December 31
Total interest income	$	23,268		$	25,230		$	26,723		$	24,663		$	22,707
Total interest expense		7,279			9,057			11,060			10,111			8,015
Net interest income		15,989			16,173			15,663			14,552			14,692
Provision for loan losses		627			421			120			54			28
Other income		4,171			4,037			4,199			3,830			3,323
Other expenses		12,619			12,008			12,209			11,245			11,680
Income before income taxes		6,914			7,781			7,533			7,083			6,307
Federal income tax expense		1,808			2,057			2,099			2,081			1,741
Net income	$	5,106		$	5,724		$	5,434		$	5,002		$	4,566
PER SHARE DATA
Earnings per share — basic	$	1.18		$	1.31		$	1.23		$	1.12		$	1.00
Earnings per share — diluted		1.18			1.31			1.22			1.11			1.00
Cash dividends		0.78			0.74			0.95			0.66			1.11
Book value		11.67			11.17			11.02			10.72			10.46
FINANCIAL RATIOS
Return on average assets		1.17	%		1.34	%		1.28	%		1.21	%		1.12	%
Return on average equity		10.31			11.76			11.41			10.53			9.43
Dividend payout		66.31			56.62			77.48			59.12			110.71
Average equity to average assets		11.38			11.35			11.21			11.47			11.90
Loans to deposits (year end)		81.85			87.53			82.26			85.38			85.98

MANAGEMENT’S DISCUSSION AND ANALYSIS
OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

OVERVIEW

This discussion concerns Juniata Valley Financial Corp. (“Company” or “Juniata”) and its wholly owned subsidiary, The Juniata Valley Bank (“Bank”). The overview is intended to provide a context for the following Management’s Discussion and Analysis of Financial Condition and Results of Operations. Management’s Discussion and Analysis of Financial Condition and Results of Operations should be read in conjunction with our consolidated financial statements, including the notes thereto, included in this annual report. We have attempted to identify the most important matters on which our management focuses in evaluating our financial condition and operating performance and the short-term and long-term opportunities, challenges and risks (including material trends and uncertainties) which we face. We also discuss the actions we are taking to address these opportunities, challenges and risks. The Overview is not intended as a summary of, or a substitute for review of, Management’s Discussion and Analysis of Financial Condition and Results of Operations. For comparative purposes, certain amounts have been reclassified to conform to the current-year presentation. The reclassifications had no impact on net income.

FORWARD LOOKING STATEMENTS

The information contained in this Annual Report contains forward looking statements (as such term is defined in the Securities Exchange Act of 1934 and the regulations thereunder) including, without limitation, statements as to future loan and deposit volumes, the allowance and provision for possible loan losses, future interest rates and their effect on the Company’s financial condition or results of operations, the classification of the Company’s investment portfolio and other statements which are not historical facts or as to trends or management’s intentions, plans, beliefs, expectations or opinions. Such forward looking statements are subject to risks and uncertainties and may be affected by various factors which may cause actual results to differ materially from those in the forward looking statements including, without limitation, the effect of economic conditions and related uncertainties, the effect of interest rates on the Company, federal and state government regulation and competition. Certain of these risks, uncertainties and other factors are discussed in this Annual Report or in the Company’s Annual Report on Form 10-K for the year ended December 31, 2009, a copy of which may be obtained from the Company upon request and without charge (except for the exhibits thereto).

Nature of Operations

Juniata is a bank holding company that delivers financial services within its market, primarily central Pennsylvania. The Company owns one bank, the Bank, which provides retail and commercial banking services through 12 offices in Juniata, Mifflin, Perry, Huntingdon and Centre counties. Additionally, Juniata owns 39.16% of The First National Bank of Liverpool, carried as an unconsolidated subsidiary and accounted for under the equity method of accounting.

The Bank provides a full range of consumer and commercial services. Consumer services include Internet and telephone banking, an automated teller machine network, personal checking accounts, interest checking accounts, savings accounts, insured money market accounts, debit cards, fixed and variable rate certificates of deposit, club accounts, secured and unsecured installment loans, construction and mortgage loans, safe deposit facilities, credit lines with overdraft checking protection, individual retirement accounts, health savings accounts and student loans. Commercial banking services include small and high-volume business checking accounts, on-line account management services, ACH origination, payroll direct deposit, commercial lines and letters of credit, commercial term and demand loans and repurchase agreements. The Bank also provides a variety of trust, asset management and estate services. The Bank offers annuities, mutual funds, stock and bond brokerage services and long-term care insurance products through an arrangement with a broker-dealer and insurance brokers. Management believes the Company has a relatively stable deposit base with no major seasonal depositor or group of depositors. Most of the Company’s commercial customers are small and mid-sized businesses in central Pennsylvania.

Economic and Industry-Wide Factors Relevant to Juniata

As a financial services organization, Juniata’s core business is most influenced by the movement of interest rates. Lending and investing is done daily, using funding from deposits and borrowings, resulting in net interest income, the most significant portion of operating results. Through the use of asset/liability management tools, the Company continually evaluates the effects that possible changes in interest rates could have on operating results and balance sheet growth. Using this information, along with analysis of competitive factors, management designs and prices its products and services.

General economic conditions are relevant to Juniata’s business. In addition, economic factors impact customers’ need for financing, thus affecting loan growth. Additionally, changes in the economy can directly impact the credit strength of existing and potential borrowers.

Focus of Management

Management is committed to being the preeminent financial institution in its market area and measures its success by five key elements.

Customer Relationships

Juniata strives to maximize customer satisfaction. We are sensitive to the broad array of financial alternatives available to our customers from both local and global competition. We are committed to fostering a complete customer relationship, and we strive to continue to provide financial products that meet the needs of both current and future customers. One element of the Company’s strategic plan is to increase the number of Bank-provided services per household.

Shareholder Satisfaction

Management believes our investors are entitled to an acceptable return on their investment through both stock value appreciation and dividend returns. We intend to continue to seek to maximize the value of their investment through profitable balance sheet growth and core earnings results that surpass those of our peers.

Balance Sheet Growth

We are committed to profitable balance sheet growth. It is our goal to continue quality growth in spite of intense competition by paying careful attention to the needs of our customers. We will continue to maintain the high credit standards that have resulted in favorable comparisons to our peer group in terms of loan charge-offs and levels of non-performing loans. We believe we consistently pay fair market rates on all deposits, and have invested wisely and conservatively in compliance with self-imposed standards, minimizing risk of asset impairment. We aspire to increase our market share within the current communities that we serve, and to expand in contiguous areas through acquisition and investment. As part of our strategic plan for growth, we continue to actively seek opportunities for acquisitions of branches or stakes in other financial institutions, similar to those that have occurred in recent years.

Operating Results

We strive to produce profitability ratios that exceed those of our peers. Recognizing that net interest margins have narrowed for banks in general and that they may not return to the ranges experienced in the past, we also focus on the importance of providing fee-generating services in which customers find value. Offering a broad array of services prevents us from becoming too reliant on one form of revenue. It has also been our philosophy to spend conservatively and to implement operating efficiencies where possible to keep noninterest expense from escalating in areas that can be controlled. Like most banks, we reported reduced earnings in 2009 in comparison to the prior year. But we achieved impressive performance ratios exceeding most of our peers, maintaining our status as a high-performing financial institution.

Commitment to the Community

We are active corporate citizens of the communities we serve. Although the world of banking has transitioned to global availability through electronics, we believe that our community banking philosophy is still valid. Despite technological advances, banking is still a personal business, particularly in the rural areas we serve. We believe that our customers shop for services and value a relationship with an institution involved in the same community, with the same interests in its prosperity. We have a foundation and a history in each of the communities we serve. Management takes an active role in local business and industry development organizations to help attract and retain commerce in our market area. We provide businesses, large and small, with financial tools and financing needed to grow and prosper. We have always been committed to responsible lending practices. We support charitable programs that benefit the local communities, not only with monetary contributions, but also with personal involvement by our volunteering employees.

Juniata’s Opportunities

Soundness and stability

We believe that our balance sheet is a strength. We have strong capital and liquidity ratios. We did not seek a capital infusion from the US Treasury through its Troubled Assets Relief Program (TARP) and consider ourselves to have an advantage over banks that applied for and accepted those funds. Because we did not need the aid offered by our government, we will not have the cost and burden of compliance with the guidelines associated with acceptance of this form of capital, as is the case with some of our counterparts. Because the U.S. Treasury is not one of our stockholders, the possibility of political intervention in the management of our business is less likely. Our business model includes a plan for growth without sacrificing profitability or integrity. We believe an opportunity exists for banks such as ours to offer the trusted, personal service of a locally managed institution that has roots in the community reaching back more than 140 years.

Expansion of customer base

Through market analysis, we believe that there are opportunities to enhance our sales effort in order to increase deposit market share in rural central Pennsylvania. Our strategic focus for the future continues to focus on the team effort it takes to nourish existing relationships and expand our customer base. We plan to further develop our sales team by making employee education paramount and to capitalize upon back-room efficiencies created through the implementation of new processes.

Delivery system improvements

We seek to continually enhance our customer delivery system, both through technology and physical facilities. We actively seek opportunities to expand our branch network through acquisitions. To cater to our customers’ needs and to increase operational efficiency we have made a commitment to upgrading our core processing system in 2010. This technology upgrade will involve significant changes in how we deliver support to our front line and our back-room operation. Our objective is to enhance both the customers’ and our employees’ experience through process simplification and operating efficiencies. We believe that it is imperative that our customers have convenient and easy access to personal financial services that match their particular lifestyle, whether it is through electronic or personal delivery.

Juniata’s Challenges

Economic recession

We are experiencing a serious recession, the duration of which remains unknown. Unemployment has risen, home values have declined, earnings rates on investments are historically low and government actions to intervene in the markets continue to result in large increases in the national debt. All these factors are affecting the behavior of consumers and businesses and the way in which money is spent, saved, borrowed and invested.

Public perception

We believe that all banks have suffered reputation loss in the recent economic downturn, without regard to individual performance. National news reports have generally applied blame to the banking industry in the aggregate, rather than to specific banks that participated in large-scale risky investments and lending practices. As a result, consumers appear to be wary of all banks. Our challenge is to demonstrate the value of sound community banking to rebuild the confidence of the public. Through consistently solid performance results, we intend to prove to our customers and stockholders our stability and soundness. We have an unwavering commitment to our community, supporting our neighbors and providing trusted financial services to businesses and individuals in our home area. How our market area ultimately responds to current events and the recession, as it relates to our customers’ financial needs, depends upon us and how we meet their needs.

Competition

Each year, competition becomes more fierce and global in nature. To meet this challenge, we attempt to stay in close contact with our customers, monitoring their satisfaction with our services through surveys, personal visits and networking in the communities we serve. We strive to meet or exceed our customers’ expectations and deliver consistent high-quality service. We believe that our customers have become acutely aware of the value of local service, and we strive to maintain their confidence.

Rate environment

We intend to continue making what we believe to be rational pricing decisions for loans, deposits and non-deposit products. This strategy can be difficult to maintain, as many of our peers appear to be pricing for growth, rather than long-term profitability and stability. We believe that the result of a strategy of “growth for the sake of growth” is evident in the recent widespread sub-prime lending problems, which have had an adverse impact on the entire financial services industry. We intend to maintain our core pricing principles, which we believe protect and preserve our future as a sound community financial services provider, proven by results.

Regulated Company

The Company is subject to banking regulation, as well as regulation by the Securities and Exchange Commission (SEC) and, as such, must comply with many laws, including the USA Patriot Act and the Sarbanes-Oxley Act of 2002. Management has established a Disclosure Committee for Financial Reporting, an internal group at Juniata that seeks to ensure that current and potential investors in the Company receive full and complete information concerning our financial condition. Juniata has incurred direct and indirect costs associated with compliance with the SEC’s filing and reporting requirements imposed on public companies by Sarbanes-Oxley, as well as adherence to new and existing banking regulations and stronger corporate governance requirements. We anticipate that regulatory burdens will only increase, and that more internal resources will be dedicated to meet future compliance standards.

APPLICATION OF CRITICAL ACCOUNTING POLICIES

The Company’s consolidated financial statements are prepared based upon the application of U.S. generally accepted accounting principles (“GAAP”), the most significant of which are described in Note 1 to our consolidated financial statements – Summary of Significant Accounting Policies. Certain of these policies require numerous estimates and economic assumptions, based upon information available as of the date of the consolidated financial statements. As such, over time, they may prove inaccurate or vary and may significantly affect the Company’s reported results and financial position in future periods. The accounting policy for establishing the allowance for loan losses relies to a greater extent on the use of estimates than other areas and, as such, has a greater possibility of producing results that could be different than originally reported. Changes in underlying factors, assumptions or estimates in the allowance for loan losses could have a material impact on the Company’s future financial condition and results of operations.

The section of this Annual Report to Shareholders entitled “Allowance for Loan Losses” provides management’s analysis of the Company’s allowance for loan losses and related provision expense. The allowance for loan losses is maintained at a level believed adequate by management to absorb probable losses in the loan portfolio. Management’s determination of the adequacy of the allowance for loan losses is based upon an evaluation of individual credits in the loan portfolio, historical loan loss experience, current economic conditions and other relevant factors. This determination is inherently subjective, as it requires material estimates, including the amounts and timing of future cash flows expected to be received on impaired loans that may be susceptible to significant change.

Considerations used by management to determine other-than-temporary impairment status of individual holdings within the investment portfolio are based partially upon estimations of fair value and potential for recovery. As market conditions and perception can unpredictably affect the value of individual investments in the future, these determinations could have a material impact on the Company’s future financial condition and results in operations.

RESULTS OF OPERATIONS

2009
Financial Performance Overview

There are a number of significant events that occurred in 2009, that were outside our control, but had an adverse impact on our income statement. While these events did not affect the soundness of our operations, they did materially affect our level of earnings. The cost of FDIC deposit insurance had the most material impact. The FDIC significantly raised deposit insurance premiums and levied a special assessment during 2009. The premium increases posed a severe burden on every bank, regardless of their participation in the high-risk practices that led to the current economic crisis. Although we did not participate in high-risk practices, the impact of insurance premiums on our earnings is a by-product of our participation in the recovery of the financial services industry.

The stock market continued to look upon the financial services sector with disfavor well into 2009, which resulted in further declines in the fair value of our equities portfolio. These declines, in turn, led to additional other-than-temporary impairment charges in 2009. The recession caused a number of our borrowers to develop financial problems that have resulted in a higher loan loss provision and an increase in net charge-offs.

Net income for Juniata in 2009 was $5,106,000, representing a 10.8% decrease as compared to net income for 2008. Earnings per share on a fully diluted basis decreased from $1.31 in 2008 to $1.18 in 2009. The net interest margin, on a fully tax-equivalent basis, decreased by 11 basis points, from 4.34% in 2008 to 4.23% in 2009. The ratio of noninterest income (excluding gains on sales of securities and securities impairment charges) to average assets decreased by 5 basis points, and the ratio of noninterest expense to average assets increased by 10 basis points. Five-year historical ratios are presented below.

	2009			2008			2007			2006			2005
Return on average assets		1.17	%		1.34	%		1.28	%		1.21	%		1.12	%
Return on average equity		10.31			11.76			11.41			10.53			9.43
Yield on earning assets		5.88			6.48			6.88			6.43			6.00
Cost to fund earning assets		1.84			2.33			2.85			2.63			2.12
Net interest margin (fully tax equivalent)		4.23			4.34			4.17			3.91			4.00
Noninterest income (excluding gains on sales of securities and securities impairment charges) to average assets		1.01			1.06			0.99			0.88			0.77
Noninterest expense to average assets		2.90			2.80			2.87			2.72			2.87
Net noninterest expense to average assets		1.89			1.74			1.88			1.84			2.10

While each of the key ratios presented above declined in 2009 as compared to 2008, we note that this was a general trend in the financial services industry and the declines were anticipated. Therefore, it is important to understand the degree of change and how it compares to similar companies in our competitive market. A group of six local competitors have been chosen as a peer group when analyzing total stock return (see Form 10-K) and the analysis below compares our financial performance to the peer group’s financial performance for the nine months ended September 30, 2009, the most recent year-to-date period that is publicly available. As noted below, Juniata’s return on average assets, return on average equity and net interest margin significantly exceeded the averages of the peer group.

	For the nine months ended September 30, 2009
							Net Interest
	ROA			ROE			Margin
Juniata Valley Financial Corp		1.18	%		10.48	%		4.24	%
Peer Group Average		0.79	%		8.96	%		3.42	%

Juniata strives to attain consistently high earnings levels each year by protecting the core (repeatable) earnings base through conservative growth strategies that minimize stockholder and balance-sheet risk, while serving its rural Pennsylvania customer base. This approach has helped achieve solid performances year after year. The Company considers the ROA ratio to be a key indicator of its success and constantly scrutinizes the broad categories of the income statement that impact this profitability indicator. Summarized below are the components of net income (in thousands of dollars) and the contribution of each to ROA for 2009 and 2008.

	2009						2008
				% of Average						% of Average
				Assets						Assets
Net interest income	$	15,989			3.67	%	$	16,173			3.77	%
Provision for loan losses		(627	)		(0.14	)		(421	)		(0.10	)
Trust fees		361			0.08			389			0.09
Deposit service fees		1,673			0.38			1,660			0.39
BOLI		444			0.10			486			0.11
Commissions from sales of non-deposit products		446			0.10			704			0.16
Income from unconsolidated subsidiary		217			0.05			207			0.05
Other fees		935			0.21			875			0.20
Insurance-related income		323			0.07			179			0.04
Security gains (losses) and impairment charges		(209	)		(0.05	)		(521	)		(0.12	)
Gains (losses) on sale of other assets		(19	)		(0.00	)		58			0.01
Total noninterest income		4,171			0.96			4,037			0.94
Employee expense		(6,625	)		(1.52	)		(6,451	)		(1.50	)
Occupancy and equipment		(1,552	)		(0.36	)		(1,638	)		(0.38	)
Data processing expense		(1,325	)		(0.30	)		(1,375	)		(0.32	)
Director compensation		(416	)		(0.10	)		(417	)		(0.10	)
Professional fees		(392	)		(0.09	)		(379	)		(0.09	)
Taxes, other than income		(476	)		(0.11	)		(500	)		(0.12	)
FDIC insurance premiums		(634	)		(0.15	)		(59	)		(0.01	)
Intangible amortization		(45	)		(0.01	)		(45	)		(0.01	)
Other noninterest expense		(1,154	)		(0.27	)		(1,144	)		(0.27	)
Total noninterest expense		(12,619	)		(2.90	)		(12,008	)		(2.80	)
Income tax expense		(1,808	)		(0.42	)		(2,057	)		(0.48	)
Net income	$	5,106			1.17	%	$	5,724			1.34	%
Average assets	$	435,285					$	428,744

Net Interest Income

Net interest income is the amount by which interest income on earning assets exceeds interest expense on interest bearing liabilities. Net interest income is the most significant component of revenue, comprising approximately 79% of total revenues (the total of net interest income and noninterest income) for 2009. Interest spread measures the absolute difference between average rates earned and average rates paid. Because some interest earning assets are tax-exempt, an adjustment is made for analytical purposes to place all assets on a fully tax-equivalent basis. Net interest margin is the percentage of net return on average earning assets on a fully tax-equivalent basis and provides a measure of comparability of a financial institution’s performance.

Both net interest income and net interest margin are impacted by interest rate changes, changes in the relationships between various rates and changes in the composition of the average balance sheet. Additionally, product pricing, product mix and customer preferences dictate the composition of the balance sheet and the resulting net interest income. Table 1 shows average asset and liability balances, average interest rates and interest income and expense for the years 2009, 2008 and 2007. Table 2 further shows changes attributable to the volume and rate components of net interest income.

Table 1

AVERAGE BALANCE SHEETS AND NET INTEREST INCOME ANALYSIS
(Dollars in thousands)

	Years Ended December 31,
	2009								2008								2007
	Average					Yield/			Average					Yield/			Average					Yield/
	Balance (1)			Interest		Rate			Balance (1)			Interest		Rate			Balance (1)			Interest		Rate
ASSETS
Interest earning assets:
Taxable loans (5)	$	300,913		$	20,429		6.79	%	$	298,947		$	21,774		7.28	%	$	294,938		$	22,638		7.68	%
Tax-exempt loans		9,900			358		3.62			8,659			326		3.76			5,669			213		3.76
Total loans (8)		310,813			20,787		6.69			307,606			22,100		7.18			300,607			22,851		7.60
Taxable investment securities		39,571			1,163		2.94			38,646			1,666		4.31			51,746			2,438		4.71
Tax-exempt investment securities		34,793			1,152		3.31			31,999			1,082		3.38			24,040			857		3.56
Total investment securities		74,364			2,315		3.11			70,645			2,748		3.89			75,786			3,295		4.35
Interest bearing deposits		4,402			158		3.59			6,389			258		4.04			5,876			254		4.32
Federal funds sold		6,422			8		0.12			4,846			124		2.56			6,358			323		5.08
Total interest earning assets		396,001			23,268		5.88			389,486			25,230		6.48			388,627			26,723		6.88
Non-interest earning assets:
Cash and due from banks		9,791								10,167								9,384
Allowance for loan losses		(2,524	)							(2,391	)							(2,460	)
Premises and equipment		7,148								5,968								6,366
Other assets (7)		24,869								25,514								22,930
Total assets	$	435,285							$	428,744							$	424,847
LIABILITIES AND STOCKHOLDERS’ EQUITY
Interest bearing liabilities:
Interest bearing demand deposits (2)	$	68,847			309		0.45		$	72,051			541		0.75		$	82,877			1,751		2.11
Savings deposits		40,705			212		0.52			37,248			362		0.97			35,247			556		1.58
Time deposits		209,779			6,595		3.14			204,809			7,992		3.90			199,239			8,437		4.23
Other, including short-term borrowings, long-term debt and other interest bearing liabilities		8,679			163		1.88			10,253			162		1.58			7,804			316		4.05
Total interest bearing liabilities		328,010			7,279		2.22			324,361			9,057		2.79			325,167			11,060		3.40
Non-interest bearing liabilities:
Demand deposits		51,337								49,137								45,433
Other		6,424								6,572								6,612
Stockholders’ equity		49,514								48,674								47,635
Total liabilities and stockholders’ equity	$	435,285							$	428,744							$	424,847
Net interest income				$	15,989							$	16,173							$	15,663
Net margin on interest earning assets (3)							4.04	%							4.15	%							4.03	%
Net interest income and margin - Tax equivalent basis (4)				$	16,767		4.23	%				$	16,898		4.34	%				$	16,214		4.17	%

Notes:
(1)	Average balances were calculated using a daily average.
(2)	Includes Super Now and money market accounts.
(3)	Net margin on interest earning assets is net interest income divided by average interest earning assets.
(4)	Interest on obligations of states and municipalities is not subject to federal income tax. In order to make the net yield comparable on a fully taxable basis, a tax equivalent adjustment is applied against the tax-exempt income utilizing a federal tax rate of 34%.

Table 2

RATE — VOLUME ANALYSIS OF NET INTEREST INCOME
(Dollars in thousands)

	2009 Compared to 2008									2008 Compared to 2007
	Increase (Decrease) Due To (6)									Increase (Decrease) Due To (6)
	Volume			Rate			Total			Volume			Rate			Total
ASSETS
Interest earning assets:
Taxable loans (5)	$	141		$	(1,486	)	$	(1,345	)	$	310		$	(1,174	)	$	(864	)
Tax-exempt loans		45			(13	)		32			113			—			113
Total loans		186			(1,499	)		(1,313	)		423			(1,174	)		(751	)
Taxable investment securities		39			(543	)		(504	)		(578	)		(194	)		(772	)
Tax-exempt investment securities		93			(22	)		71			270			(45	)		225
Total investment securities		132			(565	)		(433	)		(308	)		(239	)		(547	)
Interest bearing deposits		(73	)		(27	)		(100	)		21			(17	)		4
Federal funds sold		30			(146	)		(116	)		(65	)		(134	)		(199	)
Total interest earning assets		275			(2,237	)		(1,962	)		71			(1,564	)		(1,493	)
LIABILITIES AND STOCKHOLDERS’ EQUITY
Interest bearing liabilities:
Interest bearing demand deposits (2)		(23	)		(209	)		(232	)		(204	)		(1,006	)		(1,210	)
Savings deposits		31			(181	)		(150	)		31			(225	)		(194	)
Time deposits		190			(1,587	)		(1,397	)		230			(675	)		(445	)
Other, including short-term borrowings, long-term debt and other interest bearing liabilities		(27	)		28			1			79			(233	)		(154	)
Total interest bearing liabilities		171			(1,949	)		(1,778	)		136			(2,139	)		(2,003	)
Net interest income	$	104		$	(288	)	$	(184	)	$	(65	)	$	575		$	510

(5)	Non-accruing loans are included in the above table until they are charged off.
(6)	The change in interest due to rate and volume has been allocated to volume and rate changes in proportion to the relationship of the absolute dollar amounts of the change in each.
(7)	Includes gross unrealized gains (losses) on securities available for sale: $1,118 in 2009, $436 in 2008 and $(127) in 2007.
(8)	Interest income includes loan fees of $202, $347 and $608, in 2009, 2008 and 2007, respectively.

On average, total loans outstanding in 2009 increased from 2008 by 1.0%, to $310,813,000. Average yields on loans decreased by 49 basis points in 2009 when compared to 2008. As shown in the preceding Rate – Volume Analysis of Net Interest Income Table 2, the decrease in yield reduced interest income by approximately $1,499,000, and the increase in volume added $186,000, resulting in an aggregate decrease in interest recorded on loans of $1,313,000. The yield decrease was largely due to the difference in market rates between the two years. The prime rate decreased from January 1, 2008 to December 31, 2008 by 400 basis points, from 7.25% to 3.25%, and remained at 3.25% for the entire year in 2009. On average, the prime rate was 5.21% during 2008 and 3.25% during 2009.

During 2009, 67% of the investment portfolio, or $42,912,000, matured or was prepaid. All proceeds from these events and other funds available through deposit growth, a total of $56,245,000, was reinvested in the investment portfolio in the lower rate environment, which explains the decrease in overall yield of the investment securities by 78 basis points. Yields on the investment securities portfolio decreased to 3.11% in 2009, as compared to 3.89% in 2008. Yield declines accounted for a $565,000 decrease in interest income when compared to 2008. Average balances of investment securities increased by $3,719,000, and this volume increase accounted for a $132,000 increase in interest income as compared to 2008.

In total, yield on earning assets in 2009 was 5.88% as compared to 6.48% in 2008, a decrease of 60 basis points. On a fully tax equivalent basis, yield decreased from 6.67% in 2008 to 6.07% in 2009.

Average interest bearing liabilities increased by $3,649,000, or 1.1%, in 2009 as compared to 2008. Within the categories of interest bearing liabilities, deposits increased on average by $5,223,000, and borrowings decreased by $1,574,000 on average. Changes in these balances resulted in $171,000 in additional interest expense in 2009 as compared to 2008, while decreases in interest rates accounted for $1,949,000 in reduced interest expense. Noninterest bearing liabilities used to fund earning assets included demand deposits, which increased $2,200,000 on average. The percentage of interest earning assets funded by noninterest bearing liabilities was approximately 17.3% in 2009 versus 16.7% in 2008. The total cost to fund earning assets (computed by dividing the total interest expense by the total average earning assets) in 2009 was 1.84%, as compared to 2.33% in 2008.

Net interest income was $15,989,000 for 2009, a decrease of $184,000 when compared to 2008. The overall decrease in net interest income was the net result of a decrease due to rate changes of $288,000, partially offset by the increase due to volume changes of $104,000.

Provision for Loan Losses

Juniata’s provision for loan losses is determined as a result of an analysis of the adequacy level of the allowance for loan losses. In order to closely reflect the potential losses within the current loan portfolio based upon current information known, the Company carries no unsupported allowance. An analysis was performed following the process described in “Application of Critical Accounting Policies” earlier in this discussion, and it was determined that a provision of $627,000 was appropriate for 2009, an increase of $206,000 when compared to 2008 when the total loan loss provision was $421,000. In 2009, the provision exceeded net charge-offs by $109,000. Net charge-offs were significantly higher in 2009 than in the four immediately preceding years, reflecting an increase in the levels of non-performing loans. See the discussion on Loans and Allowance for Loan Losses in the section below titled “Financial Condition”.

Noninterest Income

The Company remains committed to providing excellent customer service and products that fill the financial needs of our communities. We believe that our responsiveness to customers’ needs surpasses that of our competitors and we measure our success by the customer acceptance of fee-based services. We provide alternative investment opportunities through an arrangement with a broker dealer, and have representatives on staff devoted entirely to this service. This investment alternative is in addition to the trust services that have traditionally been offered by the Bank.

Fee-generated noninterest revenues consist of customer service fees derived from deposit accounts, trust relationships and sales of non-deposit products. In 2009, revenues from these services totaled $2,480,000, representing a decrease of $273,000, or 9.9% from 2008 revenues. Customer service fees derived from deposit accounts were similar to those in 2008, varying by only $13,000 in the aggregate; these fees accounted for approximately 67% of all fee-generated noninterest revenues. Total fees for trust services decreased by $28,000, or 7.2%, as fees from estate settlements decreased by $6,000 in 2009 as compared to 2008, and non-estate fees decreased by $22,000. Variance in fees from estate settlements occurs because estate settlements occur sporadically and are not necessarily consistent year to year. Non-estate fees are repeatable revenues that generally increase and decrease in relation to movements in interest rates as market values of trust assets under management increase and as new relationships are established. Similarly, sales of non-deposit products declined in 2009 due to investor concerns during the economic downturn, resulting in a $258,000 reduction in related fee income.

The Company owns 39.16% of the stock of The First National Bank of Liverpool (“FNBL”) and accounts for its ownership through the equity method. As such, 39.16% of the income of FNBL is recorded by Juniata as noninterest income. As a result of this investment, $217,000 was recorded as income in 2009, compared to $207,000 in 2008. Earnings on bank-owned life insurance and annuities decreased in 2009 by $42,000, or 8.6%, when compared to the previous year, as a result of lower earnings rates.

Beyond the noninterest income sources discussed in the preceding paragraphs, other sources of noninterest revenues were recorded in both years, some of which impact comparability between the two periods. For example, in 2009, non-interest income included $323,000 that represents deferred fees earned on the sale of credit life insurance while, in 2008, the Company received proceeds from a claim on a life insurance policy in excess of the cash surrender value recorded, resulting in a gain of $179,000. Gains from the sale of property formerly used as branch locations occurred in both years and yielded gains of $14,000 and $58,000, respectively, in 2009 and 2008. Offsetting the $14,000 gain in 2009 was a $33,000 loss from the disposal of properties held as other real estate.

In 2009, net gains from the sale of investment securities were $17,000, a decrease of $16,000 in comparison to 2008. Management considers multiple factors when selling investment securities; therefore, income from this activity can fluctuate from year to year, and may not be consistent in the future. Juniata generally only sells equity securities that have appreciated in value since their purchase or when an equity security is in danger of impairment or is considered to be other-than-temporarily impaired. Equity securities are considered for sale primarily when there is market appreciation available or when there is no longer a business reason to hold the stock. A loss is recognized on debt and equity securities if permanent or other-than-temporary impairment is deemed to have occurred. In 2009, we recorded an impairment charge of $226,000 relating to investments in the common stock of certain financial services companies. In 2008, we recorded an impairment charge of $554,000.

As a percentage of average assets, non-interest income (excluding securities gains and impairment charges) was 1.01% in 2009 as compared to 1.06% in 2008.

Noninterest Expense

Management strives to control noninterest expense where possible in order to achieve maximum operating results.

In 2009, total non-interest expense increased by $611,000, or 5.1%, when compared to 2008. Two items impacted comparability in the non-interest expense category, one decreasing non-interest expense in the 2008 period and the other increasing non-interest expense in the 2009 period. In 2008, certain unvested benefits were forfeited, resulting in an adjustment to the accrued liability for post-retirement benefits, and a decrease in employee benefits expense, of $106,000. In 2009’s second quarter, banks were charged a special assessment by the FDIC, which is intended to replenish the Bank Insurance Fund. In Juniata’s case, the assessment resulted in non-interest expense of $194,000. These two items resulted in a $300,000 increase in non-interest expense from 2008 to 2009. The remaining variance was primarily due to the significant increase in regular, recurring FDIC deposit insurance premiums. The normal deposit insurance premium expense (exclusive of the special premium) for the year 2009 was $381,000 higher than the premium expense in the year 2008. Excluding the adjustment for post-retirement benefits and the total impact of FDIC deposit insurance premiums and assessments, non-interest expense was $70,000 less in 2009 year than in 2008.

As a percentage of average assets, noninterest expense was 2.90% in 2009 as compared to 2.80% in 2008, an increase of 10 basis points. The increased FDIC assessments added 14 basis points to the 2009 ratio.

Income Taxes

Income tax expense for 2009 amounted to $1,808,000 compared to $2,057,000 in 2008. The effective tax rate was 26.1% in 2009 versus 26.4% in 2008, due to Juniata’s tax favored income being higher in 2009 as compared to 2008. Average tax-exempt investments and loans as a percentage of average assets were 10.3%, 9.5% and 7.0% in 2009, 2008 and 2007, respectively. Tax-exempt income as a percentage of income before tax was 21.0%, 18.1% and 14.2% in 2009, 2008 and 2007, respectively. See Note 14 of Notes to Consolidated Financial Statements for further information on income taxes.

Net Income

For comparative purposes, the following table sets forth earnings, in thousands of dollars, and selected earnings ratios for the past three years.

	2009			2008			2007
Net income	$	5,106		$	5,724		$	5,434
Return on average assets		1.17	%		1.34	%		1.28	%
Return on average equity		10.31	%		11.76	%		11.41	%

Outlook for 2010

We expect, and are prepared for the interest rate environment to remain relatively unchanged throughout 2010. In a February 2010 press release, the Federal Reserve Bank repeated its previous position, that “Economic conditions are likely to warrant exceptionally low levels of the federal funds rate for an extended period”. Because experience also tells us that rate movement can occur quickly and significantly, we are managing our interest sensitive assets and liabilities with an understanding of the rate risk involved with rapidly rising rates. Our net interest margin is key to our success, and we continue to focus upon it. We will maintain the conservative lending and investing philosophies and responsible deposit pricing that have resulted in our strong net interest margin and solid balance sheet.

Paramount also to our success is the satisfaction level of our customers, clients and employees. In 2010, we will be implementing a major upgrade to our core processing system, putting advanced technology into the hands of our front line and back room personnel to more effectively and efficiently service our customers. Extensive training and education will be a dedicated focus for all employees and has already begun in anticipation of the mid-year conversion. We are confident that our goal of a smooth and effective transition will be achieved. As each training session reveals more capabilities of the new system our employees become more excited about the anticipated changes and the positive impact that will take place.

In 2010, our business development plan will be expanded and will include more integration, taking our cross selling efforts to a higher level. We strive to be the financial services provider of choice to those within our market area.

We do not take our historical success for granted. Management is aware of the challenges facing us in the coming year. We are positioned to reward our stockholders with a good return on their investment in our Company while maintaining strong capital and liquidity levels, and intend to remain in that position. The confidence of our stockholders and the trust of our community are vital to our ongoing success.

2008
Financial Performance Overview

Net income for Juniata in 2008 was $5,724,000, representing a 5.3% increase as compared to net income for 2007. Earnings per share on a fully diluted basis increased from $1.22 in 2007 to $1.31 in 2008. The net interest margin, on a fully tax-equivalent basis, increased by 17 basis points. The ratio of noninterest income to average assets increased by 7 basis points and the ratio of noninterest expense to average assets decreased by 7 basis points.

Key factors that defined the 2008 results were as follows:

• Interest rate environment – an increase in net interest margin during swiftly changing rate environment

• Allowance for loan loss adequacy

• Loan growth

• Changes in depositor preferences

• Other-than-temporary impairment charges

• Staffing turnover

• Noninterest income improvement

Details follow in the appropriate sections of this discussion.

Return on Assets (ROA) increased in 2008 to 1.34% from 1.28% in 2007, and management believes that Juniata’s performance was favorable in comparison to the performance of many of its peers and competitors. Summarized below are the components of net income (in thousands of dollars) and the contribution of each to ROA for 2008 and 2007.

	2008						2007
				% of Average						% of Average
				Assets						Assets
Net interest income	$	16,173			3.77	%	$	15,663			3.69	%
Provision for loan losses		(421	)		(0.10	)		(120	)		(0.03	)
Trust fees		389			0.09			444			0.10
Deposit service fees		1,660			0.39			1,656			0.39
BOLI		486			0.11			440			0.10
Commissions from sales of non-deposit products		704			0.16			711			0.17
Income from unconsolidated subsidiary		207			0.05			192			0.05
Other fees		875			0.20			774			0.18
Gain from life insurance proceeds		179			0.04			—			0.00
Security gains (losses) and impairment charges		(521	)		(0.12	)		(19	)		(0.00	)
Gains on sale of other assets		58			0.01			1			0.00
Total noninterest income		4,037			0.94			4,199			0.99
Employee expense		(6,451	)		(1.50	)		(6,592	)		(1.55	)
Occupancy and equipment		(1,638	)		(0.38	)		(1,580	)		(0.37	)
Data processing expense		(1,375	)		(0.32	)		(1,332	)		(0.31	)
Director compensation		(417	)		(0.10	)		(455	)		(0.11	)
Professional fees		(379	)		(0.09	)		(437	)		(0.10	)
Taxes, other than income		(500	)		(0.12	)		(546	)		(0.13	)
Intangible amortization		(45	)		(0.01	)		(45	)		(0.01	)
Other noninterest expense		(1,203	)		(0.28	)		(1,222	)		(0.29	)
Total noninterest expense		(12,008	)		(2.80	)		(12,209	)		(2.87	)
Income tax expense		(2,057	)		(0.48	)		(2,099	)		(0.49	)
Net income	$	5,724			1.34	%	$	5,434			1.28	%
Average assets	$	428,744					$	424,847

Net Interest Income

On average, total loans outstanding in 2008 increased from 2007 by 2.3%, to $307,606,000. Average yields on loans decreased by 42 basis points in 2008 when compared to 2007. As shown in the preceding Table 2 — Rate – Volume Analysis of Net Interest Income, the decrease in yield reduced interest income by approximately $1,174,000, and the increase in volume added $423,000, resulting in an aggregate decrease in interest recorded on loans of $751,000. The yield decrease was largely due to the difference in market rates between the two years. The prime rate decreased from January 1, 2008 to December 31, 2008 by 400 basis points, from 7.25% to 3.25%. On average, the prime rate was 8.08% during 2007 and 5.21% during 2008.

During 2008, 58% of the investment portfolio, or $38,987,999, matured or was prepaid. Of the proceeds from these events, $36,063,000 was reinvested in the investment portfolio in the lower rate environment, which explains the decrease in overall yield of the investment securities by 46 basis points. Yields on the investment securities portfolio decreased to 3.89% in 2008, as compared to 4.35% in 2007. Yield declines accounted for a $239,000 decrease in interest income on investment securities when compared to 2007. Average balances of investment securities decreased by $5,141,000, as proceeds from maturities and calls were needed to supplement deposit increases for funding loan growth, and this volume reduction accounted for a $308,000 decrease in interest income on investment securities as compared to 2007.

In total, yield on earning assets in 2008 was 6.48% as compared to 6.88% in 2007, a decrease of 40 basis points. On a fully tax equivalent basis, yield decreased from 7.02% in 2007 to 6.67% in 2008.

Average interest bearing liabilities decreased by $806,000 in 2008 as compared to 2007. Within the categories of interest bearing liabilities, deposits decreased on average by $3,255,000, and borrowings increased by $2,449,000 on average. Changes in these balances resulted in $136,000 in additional interest expense in 2008 as compared to 2007, while decreases in interest rates accounted for $2,139,000 in reduced interest expense. Noninterest bearing liabilities used to fund earning assets included demand deposits, which increased $3,704,000 on average. The percentage of interest earning assets funded by noninterest bearing liabilities was approximately 16.7% in 2008 versus 16.3% in 2007. The total cost to fund earning assets (computed by dividing the total interest expense by the total average earning assets) in 2008 was 2.33%, as compared to 2.85% in 2007.

Net interest income was $16,173,000 for 2008, an increase of $510,000 when compared to 2007. The overall increase in net interest income was the net result of an increase due to rate changes of $575,000, partially offset by the reduction due to volume changes of $65,000.

Provision for Loan Losses

We performed an analysis following the process described in “Application of Critical Accounting Policies” earlier in this discussion and determined that a provision of $421,000 was appropriate for 2008, an increase of $301,000 when compared to 2007 when the total loan loss provision was $120,000. In 2008, the provision exceeded net charge-offs by $288,000. Although net charge-offs were significantly lower in 2008 than in the two immediately preceding years and the lowest in the current five-year period, the increases in outstanding loans and in non-performing loans were the primary reason for the need for a higher provision in 2008.

Noninterest Income

Customer service fees derived from deposit accounts and from sales of non-deposit products were similar to those in 2007, varying by only $4,000 in the aggregate, and accounting for approximately 55% of all fee-generated noninterest revenues. Total fees for trust services decreased by $55,000, or 12.4%, as fees from estate settlements decreased by $42,000 in 2008 as compared to 2007, and non-estate fees decreased by $13,000. Variance in fees from estate settlements occurs because estate settlements occur sporadically and are not necessarily consistent year to year. Non-estate fees are repeatable revenues that generally increase and decrease in relation to movements in interest rates as market values of trust assets under management increase and as new relationships are established.

The Company owns 39.16% of the stock of FNBL. The investment is accounted for through the equity method and, as such, 39.16% of the income of FNBL is recorded by Juniata as noninterest income. As a result of this investment, $207,000 was recorded as income in 2008, compared to $192,000 in 2007. Earnings on bank-owned life insurance and annuities increased in 2008 by $46,000, or 10.5%, when compared to the previous year, as a result of new BOLI purchases in late 2007. Other noninterest income increased by $101,000, or 13.0%, primarily as a result of fees for increased electronic card activity.

In 2008, the Company received proceeds from a claim on a life insurance policy in excess of the cash surrender value recorded, resulting in a gain of $179,000. Additionally, gains from the sale of property owned by the Company yielded a gain of $58,000 during 2008.

As a percentage of average assets, non-interest income (excluding securities gains and impairment charges) was 1.06% in 2008 as compared to 0.99% in 2007.

In 2008, net gains from the sale of investment securities were $33,000, an increase of $19,000 in comparison to 2007. Management considers multiple factors when selling investment securities; therefore, income from this activity can fluctuate from year to year, and may not be consistent in the future. Juniata generally sells only equity securities that have appreciated in value since their purchase or when an equity security is in danger of impairment or is considered to be other-than-temporarily impaired. Equity securities are considered for sale primarily when there is market appreciation available or when there is no longer a business reason to hold the stock. A loss is recognized on debt and equity securities if permanent or other-than-temporary impairment is deemed to have occurred. In 2008, there was an impairment charge of $554,000 recorded relating to investments in the common stock of eight financial services companies. The impairment charge of $33,000 recorded in 2007 was all recovered as part of the $33,000 net gain on the sale of investment securities in 2008.

Noninterest Expense

In 2008, total non-interest expense decreased by $201,000, or 1.6%, when compared to 2007.

Employee compensation decreased by $59,000, or 1.1%, in 2008 as compared to 2007, primarily due to an increase in deferred compensation expense related to loan originations. Employee benefit expense was reduced in 2008, primarily as a result of the forfeiture of certain unvested benefits in non-qualified post retirement plans by former employees. This reduction, combined with the increase in deferral of benefit costs related to loan originations, were partially offset by the addition of expense associated with post-retirement benefits in the form of split-dollar insurance and a safe-harbor employer contribution to the defined contribution plan.

Expenses relating to occupancy and equipment increased 4.0% and 3.2%, respectively, in 2008 as compared to 2007 due primarily to the completion and occupancy of a new branch building. Data processing costs increased by 3.2% as a result of costs associated with the enhancement of our web site and increased electronic banking activity. Professional fees declined in 2008 by 13.3%, due to the reduction of the use of consultants during the year. Other noninterest expense decreased by 3.6% in 2008 over 2007, due primarily to reductions in Pennsylvania Shares Tax expense and loan origination cost deferrals.

As a percentage of average assets, noninterest expense was 2.80% in 2008 as compared to 2.87% in 2007.

Income Taxes

Income tax expense for 2008 amounted to $2,057,000 compared to $2,099,000 in 2007. The effective tax rate was 26.4% in 2008 versus 27.9% in 2007, due to Juniata’s tax favored income being higher in 2008 as compared to 2007. Average tax-exempt investments and loans as a percentage of average assets were 9.5%, 7.0% and 5.7% in 2008, 2007 and 2006, respectively. Tax-exempt income as a percentage of income before tax was 18.1%, 14.2% and 11.3% in 2008, 2007 and 2006, respectively. See Note 14 of Notes to Consolidated Financial Statements for further information on income taxes.

Net Income

For comparative purposes, the following table sets forth earnings, in thousands of dollars, and selected earnings ratios for the past three years.

	2008			2007			2006
Net income	$	5,724		$	5,434		$	5,002
Return on average assets		1.34	%		1.28	%		1.21	%
Return on average equity		11.76	%		11.41	%		10.53	%

FINANCIAL CONDITION

Balance Sheet Summary

Juniata functions as a financial intermediary and, as such, its financial condition is best analyzed in terms of changes in its uses and sources of funds, and is most meaningful when analyzed in terms of changes in daily average balances. The table below sets forth average daily balances for the last three years and the dollar change and percentage change for the past two years.

Table 3

Changes in Uses and Sources of Funds
(Dollars in thousands)

	2009									2008									2007
	Average			Increase(Decrease)						Average			Increase(Decrease)						Average
	Balance			Amount			%			Balance			Amount			%			Balance
Funding Uses:
Loans:
Commercial	$	85,745		$	4,454			5.5	%	$	81,291		$	(2,248	)		(2.7	%)	$	83,539
Tax-exempt loans		9,900			1,241			14.3			8,659			2,990			52.7			5,669
Mortgage		149,580			5,552			3.9			144,028			8,054			5.9			135,974
Consumer, including Home Equity		65,588			(8,040	)		(10.9	)		73,628			(1,797	)		(2.4	)		75,425
Securities		39,571			925			2.4			38,646			(13,100	)		(25.3	)		51,746
Tax-exempt securities		34,793			2,794			8.7			31,999			7,959			33.1			24,040
Interest bearing deposits		4,402			(1,987	)		(31.1	)		6,389			513			8.7			5,876
Federal funds sold		6,422			1,576			32.5			4,846			(1,512	)		(23.8	)		6,358
Total interest earning assets		396,001			6,515			1.7			389,486			859			0.2			388,627
Investment in unconsolidated subsidiary		3,258			181			5.9			3,077			172			5.9			2,905
Bank-owned life insurance and annuities		12,815			373			3.0			12,442			998			8.7			11,444
Goodwill and intangible assets		2,369			(45	)		(1.9	)		2,414			(45	)		(1.8	)		2,459
Other non-interest earning assets		22,248			(1,032	)		(4.4	)		23,280			1,281			5.8			21,999
Unrealized gains (losses) on securities		1,118			682			156.4			436			563			443.3			(127	)
Less: Allowance for loan losses		(2,524	)		(133	)		(5.6	)		(2,391	)		69			2.8			(2,460	)
Total uses	$	435,285		$	6,541			1.5	%	$	428,744		$	3,897			0.9	%	$	424,847
Funding Sources:
Interest bearing demand deposits	$	68,847		$	(3,204	)		(4.4	%)	$	72,051		$	(10,826	)		(13.1	%)	$	82,877
Savings deposits		40,705			3,457			9.3			37,248			2,001			5.7			35,247
Time deposits under $100,000		169,411			3,132			1.9			166,279			2,491			1.5			163,788
Time deposits over $100,000		40,368			1,838			4.8			38,530			3,079			8.7			35,451
Repurchase agreements		2,369			(2,999	)		(55.9	)		5,368			(1,454	)		(21.3	)		6,822
Short-term borrowings		200			(2,179	)		(91.6	)		2,379			2,364			15,760.0			15
Long-term debt		5,000			3,552			245.3			1,448			1,448			—			—
Other interest bearing liabilities		1,110			52			4.9			1,058			91			9.4			967
Total interest bearing liabilities		328,010			3,649			1.1			324,361			(806	)		(0.2	)		325,167
Demand deposits		51,337			2,200			4.5			49,137			3,704			8.2			45,433
Other liabilities		6,424			(148	)		(2.3	)		6,572			(40	)		(0.6	)		6,612
Stockholders’ equity		49,514			840			1.7			48,674			1,039			2.2			47,635
Total sources	$	435,285		$	6,541			1.5	%	$	428,744		$	3,897			0.9	%	$	424,847

Overall, total assets increased by $6,541,000, or 1.5% on average, for the year 2009 compared to 2008, following an increase of $3,897,000, or 0.9%, in 2008 over average assets in 2007. The ratio of average earning assets to total assets was 91% in each of the last two years, while the ratio of average interest-bearing liabilities to total assets was 75% and 76% in 2009 and 2008, respectively. Although Juniata’s investment in its unconsolidated subsidiary and its bank owned life insurance and annuities are not classified as interest-earning assets, income is derived directly from those assets. These instruments have represented 3.7% and 3.6% of total average assets in 2009 and 2008, respectively. More detailed discussion of Juniata’s earning assets and interest bearing liabilities will follow in sections titled “Loans”, “Investments”, “Deposits” and “Market/Interest Rate Risk”.

Loans

Loans outstanding at the end of each year consisted of the following (in thousands):

	December 31,
	2009			2008			2007			2006			2005
Commercial, financial and agricultural	$	33,783		$	38,755		$	28,842		$	23,341		$	21,661
Real estate — commercial		39,299			32,171			29,021			29,492			27,588
Real estate — construction		24,578			22,144			27,223			29,489			28,323
Real estate — mortgage		135,854			140,016			127,324			132,572			135,992
Home equity		52,957			61,094			63,960			67,842			62,288
Obligations of states and political subdivisions		13,553			7,177			6,593			5,129			4,827
Personal		11,670			13,920			15,319			18,545			18,498
Unearned interest		(64	)		(145	)		(282	)		(592	)		(1,114	)
Total	$	311,630		$	315,132		$	298,000		$	305,818		$	298,063

From year-end 2008 to year-end 2009, total loans outstanding, net of unearned interest, decreased by $3,502,000, following an increase of $17,132,000 in 2008 when compared to year-end 2007. The following table summarizes how the ending balances (in thousands) changed annually in each of the last three years.

	2009			2008			2007
Beginning balance	$	315,132		$	298,000		$	305,818
New loans, net of repayments		(2,049	)		17,595			(7,051	)
Loans charged off		(529	)		(156	)		(418	)
Loans transferred to other real estate owned and other adjustments to carrying value		(924	)		(307	)		(349	)
Net change		(3,502	)		17,132			(7,818	)
Ending balance	$	311,630		$	315,132		$	298,000

The loan portfolio was comprised of approximately 64% consumer loans and 36% commercial loans (including construction) on December 31, 2009 as compared to 68% consumer loans and 32% commercial loans on December 31, 2008. Management believes that diversification in the loan portfolio is important and performs a loan concentration analysis on a quarterly basis. The highest loan concentration by activity type was commercial acquisition, development and construction (ADC) loans, followed by commercial real estate loans, each accounting for less than 2.5% of the loan portfolio. Additionally, there are no concentrations that exceed 25% of capital, and management believes that these small concentrations pose no significant risk. See Note 5 of Notes to Consolidated Financial Statements.

As can be seen in Table 3, the primary source of growth of the loan portfolio came from mortgage and commercial loans, which increased on average by 4.4% in 2009 as compared to 2008. Consumer loans decreased on average as consumer loan demand lessened. Although Juniata is willing and able to lend to qualifying businesses and individuals, management believes that the recessionary climate will extend into 2010 and will likely continue to affect growth and levels of non-performing loans, as unemployment remain elevated. We believe that, as a long-standing community bank, we must stand ready to help our communities through challenging times. With stringent credit standards in place, our business model closely aligns lenders and community office managers’ efforts to effectively develop referrals and existing customer relationships. Continued emphasis will be placed on responsiveness and personal attention given to customers, which we believe differentiates the Bank from its competition. Nearly all commercial loans and most residential mortgage loans are either variable or adjustable rate loans, while other consumer loans generally have fixed rates for the duration of the loan. Juniata’s lending strategy stresses quality growth, diversified by product. A standardized credit policy is in place throughout the Company, and the credit committee of the Board of Directors reviews and approves all loan requests for amounts that exceed management’s approval levels. The Company makes credit judgments based on a customer’s existing debt obligations, collateral, ability to pay and general economic trends. See Note 1 of Notes to Consolidated Financial Statements.

Juniata strives to offer fair, competitive rates and to provide optimal service in order to attract loan growth. Emphasis will continue to be placed upon attracting the entire customer relationship of our borrowers.

The loan portfolio carries the potential risk of past due, non-performing or, ultimately, charged-off loans. The Bank attempts to manage this risk through credit approval standards and aggressive monitoring and collection efforts. Where prudent, the Bank secures commercial loans with collateral consisting of real and/or tangible personal property.

The allowance for loan losses has been established in order to absorb probable losses on existing loans. An annual provision or credit is charged to earnings to maintain the allowance at adequate levels. Charge-offs and recoveries are recorded as adjustments to the allowance. The allowance for loan losses at December 31, 2009 was 0.87% of total loans, net of unearned interest, as compared to 0.83% of total loans, net of unearned interest, at the end of 2008. The allowance increased $109,000 when compared to December 31, 2008. Net charge-offs for 2009 and 2008 were 0.17% and 0.04% of average loans, respectively.

At December 31, 2009, non-performing loans (as defined in Table 4 below), as a percentage of the allowance for loan losses, were 147.0% as compared to 73.5% at December 31, 2008. Of the $3,998,000 of non-performing loans at December 31, 2009, $3,866,000 was collateralized with real estate and $132,000 with other assets.

Non-performing loans were 1.28% of loans as of December 31, 2009, and 0.61% of loans as of December 31, 2008. The increase in nonperforming loans in 2009 was primarily due to the identification of several deteriorating loan relationships.

Table 4
Non-Performing Loans

	December 31,
	2009		2008		2007		2006		2005
	(In thousands)
Nonaccrual loans	$	2,629	$	1,255	$	—	$	1,240	$	1,515
Accruing loans past due 90 days or more		1,369		664		837		214		724
Restructured loans		—		—		—		—		—
Total non-performing loans	$	3,998	$	1,919	$	837	$	1,454	$	2,239

Loans on which the accrual of interest has been discontinued are designated as non-accrual loans. Accrual of interest on loans is discontinued when the contractual payment of principal or interest has become 90 days past due or reasonable doubt exists as to the full, timely collection of principal or interest. However, it is the Company’s policy to continue to accrue interest on loans over 90 days past due as long as they are (1) guaranteed or well secured and (2) there is an effective means of collection. When a loan is placed on non-accrual status, all unpaid interest credited to income in the current year is reversed against current period income and unpaid interest accrued in prior years is charged against the allowance for loan losses. Interest received on nonaccrual loans generally is either applied against principal or reported as interest income, according to management’s judgment as to the collectability of principal. Generally, accruals are resumed on loans only when the obligation is brought fully current with respect to interest and principal, has performed in accordance with the contractual terms for a reasonable period of time and the ultimate collectability of the total contractual principal and interest is no longer in doubt. The Company’s nonaccrual and charge-off policies are the same, regardless of loan type. During 2009, gross interest income that would have been recorded if loans in nonaccrual status had been current was $216,000, of which $73,000 was collected and included in net income.

Allowance for Loan Losses

The amount of allowance for loan losses is determined through a critical quantitative and qualitative analysis performed by management that includes significant assumptions and estimates. It is maintained at a level deemed sufficient to absorb probable estimated losses within the loan portfolio, and supported by detailed documentation. Critical to this analysis is any change in observable trends that may be occurring, to assess potential credit weaknesses.

Management systematically monitors the loan portfolio and the adequacy of the allowance for loan losses on a quarterly basis to provide for probable losses inherent in the portfolio. The Bank’s methodology for maintaining the allowance is highly structured and contains two components; a component for loans that are deemed to be impaired and a component for contingencies.

Component for impaired loans:

A large commercial loan is considered impaired when, based on current information and events, it is probable that the Bank will be unable to collect the scheduled payments of principal or interest when due according to the contractual terms of the loan agreement. Factors considered by management in determining impairment include payment status, collateral value and the probability of collecting scheduled principal and interest payments when due. Loans that experience insignificant payment delays and payment shortfalls generally are not classified as impaired. Management determines the significance of payment delays and payment shortfalls on a case-by-case basis, taking into consideration all of the circumstances surrounding the loans and the borrower, including the length of the delay, the reasons for the delay, the borrower’s prior payment record and the amount of the shortfall in relation to the principal and interest owed. Impairment is measured on a loan by loan basis for commercial and construction loans by either the present value of expected future cash flows discounted at the loan’s effective interest rate, the loan’s obtainable market price or the fair value of the collateral if the loan is collateral dependent. For such loans that are classified as impaired, an allowance is established when the discounted cash flows (or collateral value or observable market price) of the impaired loan is lower than the carrying value of that loan. The Bank does not separately identify individual consumer and residential loans for impairment disclosures, unless such loans are subject to a restructuring agreement.

As of December 31, 2009, 24 loans, with aggregate outstanding balances of $8,245,000 were evaluated for impairment. A collateral analysis was performed on each of these 24 loans in order to establish a portion of the reserve needed to carry impaired loans at no higher than fair value. As a result, three loans were determined to have insufficient collateral and specific reserves were established for each of the three impaired loans totaling $278,000.

Component for contingencies:

A contingency is an existing condition, or set of circumstances involving uncertainty as to possible gain or loss to the Company that will ultimately be resolved when one or more future events occur or fail to occur. These conditions may be considered in relation to individual loans or in relation to groups of similar types of loans. If the conditions are met, a provision is made even though the particular loans that are uncollectible may not be identifiable.

Initially, the loan portfolio is segmented into pools of loans with similar characteristics. In our portfolio, pools are established based upon the application system through which they are maintained: Commercial/Business, Mortgage and Installment Loans. Loss rates for each of these portfolio segments are developed and applied to groups of homogeneous loans within the segments. Individual loans that have been risk-rated at 4 and above are reviewed individually for determination of the need for specific provision based upon unique and identifiable circumstances. If an individual loan (not considered to be a “large impaired loan”) is assigned a specific provision, that loan balance is excluded from the computation of the general provision for contingencies. Also excluded from the contingency provision calculation are loans identified as “large impaired loans”.

Contingency allowance evaluation consists of several key elements:

• Historical trends: Historical net charge-offs are computed as a percentage of average loans, by loan type. This percentage is applied to the ending period balance of the loan type to determine the amount to be included in the allowance to cover charge-off probability. This factor is computed on an annual basis, by major type of loan. It is a ten year average of actual losses as a percentage of outstanding loan balances within the groupings of homogeneous loans. This timeframe is used in order to include periods of economic downturns and upturns;

• Individual loan performance: Management identifies a list of loans which are individually assigned a risk rating grade because the loan has not performed according to payment terms and there is reason to believe that repayment of the loan principal, in whole or part, is unlikely. The specific portion of the allowance for these loans is the total amount of potential losses for these individual loans which has not previously been charged off;

• General economic environment: Current economic indicators are reviewed to assess the level of change in risk in the loan portfolio due to possible changes in our customers’ ability to repay debt. These indicators generally include:

• State and National unemployment rates, as well as local counties;

• Management’s knowledge of the local economy, i.e. businesses moving in or closing down.

• Management’s knowledge of other local events that could have an impact on our borrowers’ ability to pay.

Generally, the local unemployment rate consistently slightly exceeds the national and state statistics. Additionally, some of the larger employers in the local market area are experiencing some financial stress that has resulted in loss of jobs in recent years. Fuel cost escalation has put profit pressure on trucking firms, and increased cost of employer-provided medical insurance has added to the profit pressures of employers in general. Because of the extended recessionary climate, and the related increase in non-performing loans, management increased the factor used to compute the reserve for economic environment in the fourth quarter of 2009.

• Other relevant factors: Certain specific risks inherent in the loan portfolio are identified and examined to determine if an additional allowance is warranted and, if so, management assigns a percentage to the loan category. Such factors consist of:

• Credit concentration: Juniata’s loans are classified in pre-defined groups. Any group’s total that exceeds 25% of the Bank’s total capital is considered to be a credit concentration and as such, is determined to have an additional level of associated risk. Any group that exceeds 15% of capital may be assigned a factor, based upon management’s assessment;

• Changes in loan volumes;

• Changes in experience, ability and depth of management; and

• External influences, such as competition, legal and regulatory requirements.

Determination of the allowance for loan losses is subjective in nature and requires management to periodically reassess the validity of its assumptions. Differences between net charge-offs and estimated losses are assessed such that management can modify its evaluation model on a timely basis to ensure that adequate provision has been made for risk in the total loan portfolio.

A summary of the transactions in the allowance for loan losses for the last five years (in thousands) is shown below. At $518,000, the level of net charge-offs in 2009 was the highest in the five year period presented. The increase in non-performing loans indicated the need for a provision for loan losses in 2009 at a level of $627,000, a 49% increase over the provision recorded in 2008.

	Years Ended December 31,
	2009			2008			2007			2006			2005
Balance of allowance — beginning of period	$	2,610		$	2,322		$	2,572		$	2,763		$	2,989
Loans charged off:
Commercial, financial and agricultural		47			43			291			159			171
Real estate — commercial		32			36			—			—			—
Real estate — construction		—			—			—			—			30
Real estate — mortgage		343			15			66			19			3
Personal		107			62			61			129			75
Total charge-offs		529			156			418			307			279
Recoveries of loans previously charged off:
Commercial, financial and agricultural		—			5			8			5			6
Real estate — construction		—			—			—			—			5
Real estate — mortgage		—			5			8			—			—
Personal		11			13			32			25			14
Total recoveries		11			23			48			30			25
Net charge-offs		518			133			370			277			254
Provision for loan losses		627			421			120			54			28
Branch acquisition loan loss reserve											32			—
Balance of allowance — end of period	$	2,719		$	2,610		$	2,322		$	2,572		$	2,763
Ratio of net charge-offs during period to average loans outstanding		0.17	%		0.04	%		0.12	%		0.09	%		0.09	%

The following tables show how the allowance for loan losses is allocated among the various types of outstanding loans and the percent of loans by type to total loans.

	Allocation of the Allowance for Loan Losses (in thousands)
	2009		2008		2007		2006		2005
Commercial	$	993	$	707	$	660	$	864	$	956
Real estate		1,146		1,202		933		1,011		1,112
Consumer		580		701		729		697		695
Unallocated		—		—		—		—		—
Total allowance for loan losses	$	2,719	$	2,610	$	2,322	$	2,572	$	2,763

	Percent of Loan Type to Total Loans
	2009			2008			2007			2006			2005
Commercial (non-real estate)		15.2	%		14.6	%		11.9	%		9.3	%		8.9	%
Real estate		81.1	%		81.0	%		83.0	%		84.6	%		84.9	%
Consumer		3.7	%		4.4	%		5.1	%		6.1	%		6.2	%
		100.0	%		100.0	%		100.0	%		100.0	%		100.0	%

Investments

Total investments, defined to include all interest earning assets except loans (i.e. investment securities available for sale (at market value), federal funds sold, interest bearing deposits, Federal Home Loan Bank stock and other interest-earning assets), totaled $82,255,000 on December 31, 2009, representing an increase of $10,219,000 when compared to year-end 2008. The following table summarizes how the ending balances (in thousands) changed annually in each of the last three years.

	2009			2008			2007
Beginning balance	$	72,036		$	81,946		$	66,921
Purchases of investment securities		56,245			36,063			63,295
Sales and maturities of investment securities		(42,895	)		(38,996	)		(55,357	)
Impairment charge		(226	)		(554	)		(33	)
Adjustment in market value of AFS securities		131			878			372
Amortization/Accretion		(220	)		(126	)		(104	)
Federal Home Loan Bank stock, net change		—			1,102			19
Federal funds sold, net change		1,200			(7,500	)		6,300
Interest bearing deposits with others, net change		(4,016	)		(777	)		533
Net change		10,219			(9,910	)		15,025
Ending balance	$	82,255		$	72,036		$	81,946

On average, investments increased by $3,308,000, or 4.0%, during 2009, after decreasing by $6,140,000, or 7.0%, during 2008. The increase in 2009 was due to the growth in average deposits exceeding the loan growth on average, by $4,216,000. The decrease in 2008 was directly related to the need to use cash proceeds from the maturities and sales of investments to fund loans, since deposit growth did not keep pace with the loan demand.

The investment area is managed according to internally established guidelines and quality standards. Juniata segregates its investment securities portfolio into two classifications: those held to maturity and those available for sale. Juniata classifies all new marketable investment securities as available for sale, and currently holds no securities in the held to maturity classification. At December 31, 2009, the market value of the entire securities portfolio was greater than amortized cost by $1,172,000 as compared to December 31, 2008, when market value was greater than amortized cost by $1,042,000. The weighted average maturity of the investment portfolio was 2 years and 10 months as of December 31, 2009 and as of December 31, 2008. The weighted average maturity has remained short in order to achieve a desired level of liquidity. Table 5, “Maturity Distribution”, in this Management’s Discussion and Analysis of Financial Condition shows the remaining maturity or earliest possible repricing for investment securities. The following table sets forth the maturities of securities (in thousands) and the weighted average yields of such securities by contractual maturities or call dates. Yields on obligations of states and public subdivisions are presented on a tax-equivalent basis.

	December 31, 2009					December 31, 2008					December 31, 2007
			Weighted					Weighted					Weighted
Securities	Carrying		Average			Carrying		Average			Carrying		Average
Type and maturity	Value		Yield			Value		Yield			Value		Yield
U.S. Treasury securities and obligations of U.S. Government agencies and corporations
Within one year	$	—				$	21,851		3.92	%	$	3,680		4.38	%
After one year but within five years		32,620		2.31	%		3,117		4.68	%		17,115		5.08	%
After five years but within ten years		933		1.99	%		—					6,021		5.27	%
		33,553		2.30	%		24,968		4.01	%		26,816		5.03	%
Obligations of state and political subdivisions
Within one year		6,863		3.06	%		9,727		4.98	%		11,616		5.70	%
After one year but within five years		32,972		3.12	%		24,735		4.72	%		17,903		5.93	%
After five years but within ten years		562		3.23	%		1,053		5.23	%		6,288		5.73	%
		40,397		3.11	%		35,515		4.81	%		35,807		5.82	%
Corporate Notes and Other
After one year but within five years		1,026		4.00	%		957		4.00	%		—		—
		1,026		4.00	%		957		4.00	%
Mortgage-backed securities
Within one year		—		—			210		4.58	%		360		4.00	%
After one year but within five years		—		—			—		—			288		4.97	%
After five years but within ten years		1,515		5.43	%		1,657		5.48	%		2,283		5.35	%
		1,515		5.43	%		1,867		5.38	%		2,931		5.14	%
Equity securities		865					1,014					1,502
	$	77,356				$	64,321				$	67,056

Bank Owned Life Insurance and Annuities

The Company periodically insures the lives of certain bank officers in order to provide split-dollar life insurance benefits to some key officers and to offset the cost of providing post-retirement benefits through non-qualified plans. Some annuities are also owned to provide cash streams that match certain post-retirement liabilities. During 2008, a claim was submitted on one of the life insurance policies that resulted in the receipt of $437,000, of which $258,000 represented recorded cash surrender value. During 2007, three new life insurance policies were purchased. See Note 7 of Notes to Consolidated Financial Statements. The following table summarizes how the ending balances (in thousands) changed annually in each of the last three years.

	2009			2008			2007
Beginning balance	$	12,582		$	12,344		$	11,017
Bank-owned life insurance		530			282			1,365
Annuities		(46	)		(44	)		(38	)
Net change		484			238			1,327
Ending balance	$	13,066		$	12,582		$	12,344

Investment in Unconsolidated Subsidiary

The Company owns 39.16% of the outstanding common stock of The First National Bank of Liverpool (FNBL), Liverpool, PA. This investment is accounted for under the equity method of accounting, and was carried at $3,338,000 as of December 31, 2009, of which $2,329,000 represents the underlying equity in net assets of FNBL. The difference between the investment carrying amount and the amount of the underlying equity, $1,009,000, is considered to be goodwill and is evaluated quarterly for impairment. Any loss in value of the investment that is other than a temporary decline would be recognized. Evidence of a loss in value might include, but would not necessarily be limited to, absence of an ability to recover the carrying amount of the investment or inability of FNBL to sustain an earnings capacity that would justify the carrying amount of the investment. The carrying amount at December 31, 2009 represented an increase of $162,000 when compared to December 31, 2008. In connection with this investment, two representatives of Juniata serve on the Board of Directors of FNBL.

Goodwill and Intangible Assets

In 2006, the Company acquired a branch office in Richfield, PA. Completing this purchase was in line with a strategic goal of the Company to expand its base into contiguous market areas within rural Pennsylvania. Included in the purchase price of the branch was goodwill of $2,046,000. Additionally, core deposit intangible was acquired and had carrying values of $299,000 and $344,000, as of December 31, 2009 and December 31, 2008, respectively. The core deposit intangible is being amortized over a ten-year period on a straight-line basis. Goodwill is not being amortized, but is measured annually for impairment.

Deferred Taxes

The Company accounts for income taxes under the asset/liability method. Deferred tax assets and liabilities are recognized for the future consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases, as well as operating loss and tax credit carry-forwards, if applicable. A valuation allowance is established against deferred tax assets when, in the judgment of management, it is more likely than not that such deferred tax assets will not become realizable. Management has determined that there was no need for a valuation allowance for deferred taxes as of December 31, 2009 and 2008. As of December 31, 2009 and 2008, the Company recorded a net deferred tax asset of $1,060,000 and $1,685,000, respectively, which was carried as a non-interest earning asset. The decrease of $625,000 was primarily the result of the change in status of the defined benefit plan from an unfunded liability to an overfunded asset, reducing the deferred tax asset by $418,000. The remainder of the difference was due to the various other changes in gross temporary tax differences. See Note 14 of Notes to Consolidated Financial Statements.

Other Non-Interest Earning Assets

Other non-interest earning assets on average decreased $1,032,000, or 4.4%, in 2009, after an increase of $1,281,000, or 5.8%, in 2008. The following table summarizes the components of the non-interest earning asset category, and how the ending balances (in thousands) changed annually in each of the last three years.

	2009			2008			2007
Beginning balance	$	25,378		$	24,771		$	29,375
Cash and due from banks		6,349			10			(4,222	)
Premises and equipment, net		(496	)		102			730
Other real estate owned		171			(6	)		154
Other receivables and prepaid expenses		792			501			(1,266	)
Net change		6,816			607			(4,604	)
Ending balance	$	32,194		$	25,378		$	24,771

Deposits

For the year 2009, total deposits increased $20,366,000. From year-end 2007 to year-end 2008, total deposits decreased by $2,426,000. The following table summarizes how the ending balances (in thousands) changed annually in each of the last three years.

	2009			2008			2007
Beginning balance	$	357,031		$	359,457		$	355,169
Demand deposits		830			5,445			5,926
Interest bearing demand deposits		13,667			(12,722	)		(365	)
Savings deposits		5,422			3,237			(2,340	)
Time deposits, $100,000 and greater		(606	)		2,751			(1,724	)
Time deposits, other		1,053			(1,137	)		2,791
Net change		20,366			(2,426	)		4,288
Ending balance	$	377,397		$	357,031		$	359,457

The following table shows (in thousands of dollars) the comparison of average core deposits and average time deposits as a percentage of total deposits for each of the last three years.

Changes in Deposits
(Dollars in thousands)

	2009								2008								2007
	Average		Increase(Decrease)						Average		Increase(Decrease)						Average
	Balance		Amount			%			Balance		Amount			%			Balance
Indexed money market deposits	$	22,437	$	(4,957	)		(18.1	)%	$	27,394	$	(10,517	)		(27.7	)%	$	37,911
Interest bearing demand deposits		46,410		1,753			3.9			44,657		(309	)		(0.7	)		44,966
Savings deposits		40,705		3,457			9.3			37,248		2,001			5.7			35,247
Demand deposits		51,337		2,200			4.5			49,137		3,704			8.2			45,433
Total core (transaction) accounts		160,889		2,453			1.5			158,436		(5,121	)		(3.1	)		163,557
Time deposits, $100,000 and greater		40,368		1,838			4.8			38,530		3,079			8.7			35,451
Time deposits, other		169,411		3,132			1.9			166,279		2,491			1.5			163,788
Total time deposits		209,779		4,970			2.4			204,809		5,570			2.8			199,239
Total deposits	$	370,668	$	7,423			2.0	%	$	363,245	$	449			0.1	%	$	362,796

Average deposits increased $7,423,000, or 2.0%, to $370,668,000 in 2009 as compared to an increase in 2008 of $449,000, or 0.1%, to $363,245,000. The reduction in interest bearing demand deposits in both years was primarily in the indexed money market deposit product that had grown during 2007 when the inverted yield curve created pricing in this product that was attractive to higher-balance customers seeking liquid transaction accounts. As the yield curve normalized late in 2007, the rates on this product decreased considerably. Management believes that these depositors shifted balances to instruments through which a higher rate could be earned. Additionally, in the latter part of 2008, consumer confidence in banks in general declined, as concerns about the deepening recession and bank failures heightened. Although our Company’s lending practices, deposit-gathering strategies and business models for growth bear little resemblance to those banks that failed or sought help from the government, we believe that the media’s negative portrayal of all banks created some fear that deposits were not safe in any bank. In response to this concern, FDIC insurance protection was increased for all banks temporarily, and Juniata opted to purchase the higher level of protection for our customers for as long as it is available. It is obvious that customers continue to value the safety of insured deposits and, we believe, the local familiarity that the Bank continues to offer; these factors appear to be primary considerations for the majority of our customers. Responding to the increased level of FDIC insurance and the soundness and stability of our Company, all types of deposits, except indexed money market accounts, increased on average in 2009, by $12,380,000 or 3.7%.

In 2008, as the Federal Funds target rate decreased from 4.25% to between zero and 0.25% by the end of the year, customers opted for shorter-term certificates of deposit contracts, appearing to believe that rates would have increased by the time their contracts matured. Of the $203,618,000 in time deposits at December 31, 2008, 53% were scheduled to mature within one year. In 2009, the Federal Funds target rate remained between zero and 0.25% for the entire year and customers continued to favor short-term maturities in their time deposits. As of December 31, 2009, 66% of the $204,065,000 of time deposits were scheduled to mature within one year.

The consumer continues to have a need for transaction accounts, and the Bank is continuing to focus on that need in order to build deposit relationships. Our products are geared toward low-cost convenience and ease for the customer. The Company’s strategy is to aggressively seek to grow customer relationships by increasing the number of services per household, resulting in attracting more of the deposit (and loan) market share.

Traditional banks such as ours have competition in the marketplace from many sources that directly compete with traditional banking products. In keeping with our desire to provide our customers a full array of financial services, we supplement the services traditionally offered by our Trust Department by staffing our community offices with alternative investment consultants that are licensed and trained to sell variable and fixed rate annuities, mutual funds, stock brokerage services and long-term care insurance. Although the sale of these products can reduce the Bank’s deposit levels, these products can result in satisfied customers and increased non-interest fee income. Fee income from the sale of non-deposit products (primarily annuities and mutual funds) was $446,000 and $704,000 in 2009 and 2008, respectively, representing approximately 7% and 9%, respectively, of total pre-tax income.

Other Interest Bearing Liabilities

Juniata’s reliance on borrowings lessened in 2009 with higher deposit growth. During 2008, there was a need to supplement deposits to provide cash to meet loan demand. Juniata’s average balances for all borrowings decreased by 15.4% in 2009, after having increased by 31.4% in 2008 as compared to 2007.

Changes in Borrowings
(Dollars in thousands)

	2009								2008								2007
	Average		Increase(Decrease)						Average		Increase(Decrease)						Average
	Balance		Amount			%			Balance		Amount			%			Balance
Repurchase agreements	$	2,369	$	(2,999	)		(55.9	)%	$	5,368	$	(1,454	)		(21.3	)%	$	6,822
Short-term borrowings		200		(2,179	)		(91.6	)		2,379		2,364			15,760.0			15
Long-term debt		5,000		3,552			245.3			1,448		1,448			—			—
Other interest bearing liabilities		1,110		52			4.9			1,058		91			9.4			967
	$	8,679	$	(1,574	)		(15.4	)%	$	10,253	$	2,449			31.4	%	$	7,804

Pension Plans

Through its noncontributory pension plan, the Company provides pension benefits to substantially all of its employees that were employed as of December 31, 2007. Benefits are provided based upon an employee’s years of service and compensation. ASC Topic 715 gives guidance on the allowable pension expense that is recognized in any given year. Management must make subjective assumptions relating to amounts and rates that are inherently uncertain. Please refer to Note 19 of Notes to Consolidated Financial Statements.

Stockholders’ Equity

Total stockholders’ equity increased by $2,118,000 in 2009, or 4.4%, while net income decreased by 10.8%. The increase in stockholders’ equity resulted primarily from $1,720,000 in undistributed earnings and the $373,000 reduction in unamortized expense related to the defined benefit retirement plan. Although management’s goal was to increase return on average equity, it became more important to maintain high levels of liquidity and capital adequacy. Return on average equity decreased to 10.31%, in 2009 from 11.76% in 2008. The following table summarizes how the components of equity (in thousands) changed annually in each of the last three years.

	2009			2008			2007
Beginning balance	$	48,485		$	48,572		$	47,786
Net income		5,106			5,724			5,434
Dividends		(3,386	)		(3,241	)		(4,210	)
Stock-based compensation		40			40			43
Repurchase of stock, net of re-issuance		(84	)		(1,440	)		(1,022	)
Net change in unrealized security gains		69			563			260
Defined benefit retirement plan adjustments net of tax		373			(1,253	)		281
Effect of implementation of ASC Topic 715		—			(480	)		—
Net change		2,118			(87	)		786
Ending balance	$	50,603		$	48,485		$	48,572

On average, stockholders’ equity in 2009 was $49,514,000, as compared to $48,674,000 in 2008. At December 31, 2009, Juniata held 408,239 shares of stock in treasury at a cost of $8,131,000 as compared to 404,771 in 2008 at a cost of $8,096,000. These increases are a result of the stock repurchase program in effect during 2007 and 2008 (see Note 15 of Notes to Consolidated Financial Statements).

The Company periodically repurchases shares of its common stock under the share repurchase program approved by the Board of Directors. In September of 2008, the Board of Directors authorized the repurchase of an additional 200,000 shares of its common stock through its share repurchase program. The program will remain authorized until all approved shares are repurchased, unless terminated by the Board of Directors. Repurchases have typically been through open market transactions and have complied with all regulatory restrictions on the timing and amount of such repurchases. Shares repurchased have been added to treasury stock and accounted for at cost. These shares may be periodically reissued for stock option exercises, employee stock purchase plan purchases and to fulfill dividend reinvestment program needs. During 2009, 12,600 shares were repurchased in conjunction with the current program. Remaining shares authorized for repurchase were 205,936 as of December 31, 2009.

In 2009, Juniata increased its regular dividend by 5.4%, to $0.78 per common share. Per share common regular dividends in prior years were $0.74 and $0.70 in 2008 and 2007, respectively. Additionally, a special dividend of $0.25 was paid to shareholders in 2007. No special dividend was paid in 2009 or in 2008. (See Note 15 of Notes to Consolidated Financial Statements regarding restrictions on dividends from the Bank to the Company.) In January 2010, the Board of Directors declared a dividend of $0.20 per share for the first quarter of 2010 to stockholders of record on February 15, 2010, payable on March 1, 2010.

Juniata’s book value per share at December 31, 2009 was $11.67, as compared to $11.17 and $11.02 at December 31, 2008 and 2007, respectively. Juniata’s average equity to assets ratio for 2009, 2008 and 2007 was 11.38%, 11.35% and 11.21%, respectively. Refer also to the Capital Risk section in the Asset / Liability management discussion that follows.

Asset / Liability Management Objectives

Management believes that optimal performance is achieved by maintaining overall risks at a low level. Therefore, the objective of asset/liability management is to control risk and produce consistent, high quality earnings independent of changing interest rates. The Company has identified five major risk areas discussed below:

• Liquidity Risk

• Capital Risk

• Market / Interest Rate Risk

• Investment Portfolio Risk

• Economic Risk

Liquidity Risk

Through liquidity risk management, we seek to maintain our ability to readily meet commitments to fund loans, purchase assets and other securities and repay deposits and other liabilities. This area also includes the ability to manage unplanned changes in funding sources and recognize and address changes in market conditions that affect the quality of liquid assets. Juniata has developed a methodology for assessing its liquidity risk through an analysis of its primary and total liquidity sources. Three types of liquidity sources are (1) asset liquidity, (2) liability liquidity and (3) off-balance sheet liquidity.

Asset liquidity refers to assets that we are quickly able to convert into cash, consisting of cash, federal funds sold and securities. Short-term liquid assets generally consist of federal funds sold and securities maturing over the next twelve months. The quality of our short-term liquidity is very good: as federal funds are unimpaired by market risk and as bonds approach maturity, their value moves closer to par value. Liquid assets tend to reduce earnings when there is not an immediate use for such funds, since normally these assets generate income at a lower rate than loans or other longer-term investments.

Liability liquidity refers to funding obtained through deposits. The largest challenge associated with liability liquidity is cost. Juniata’s ability to attract deposits depends primarily on several factors, including sales effort, competitive interest rates and other conditions that help maintain consumer confidence in the stability of the financial institution. Large certificates of deposit, public funds and brokered deposits are all acceptable means of generating and providing funding. If the cost is favorable or fits the overall cost structure of the Bank, then these sources have many benefits. They are readily available, come in large block size, have investor-defined maturities and are generally low maintenance.

Off-balance sheet liquidity is closely tied to liability liquidity. Sources of off-balance sheet liquidity include Federal Home Loan Bank borrowings, repurchase agreements and federal funds lines with correspondent banks. These sources provide immediate liquidity to the Bank. They are available to be deployed when a need arises. These instruments also come in large block sizes, have investor-defined maturities and generally require low maintenance.

“Available liquidity” encompasses all three sources of liquidity when determining liquidity adequacy. It results from the Bank’s access to short-term funding sources for immediate needs and long-term funding sources when the need is determined to be permanent. Management uses both on-balance sheet liquidity and off-balance sheet liquidity to manage its liquidity position. The Company’s liquidity strategy is to maintain an adequate volume of high quality liquid instruments to facilitate customer liquidity demands. Management also maintains sufficient capital, which provides access to the liability and off-balance sheet sides of the balance sheet for funding. An active knowledge of debt funding sources is important to liquidity adequacy.

Contingency funding management involves maintaining contingent sources of immediate liquidity. Management believes that it must consider an array of available sources in terms of volume, maturity, cash flows and pricing. To meet demands in the normal course of business or for contingency, secondary sources of funding such as public funds deposits, collateralized loans, sales of investment securities or sales of loan receivables are considered.

It is the Company’s policy to maintain both a primary liquidity ratio and a total liquidity ratio of at least 10% of total assets. The primary liquidity ratio equals liquid assets divided by total assets, where liquid assets equal the sum of cash and due from banks, federal funds sold, interest-bearing deposits with other banks and available for sale securities. Total liquidity is comprised of all components noted in primary liquidity plus securities classified as held-to-maturity, if any. If either of these liquidity ratios falls below 10%, it is the Company’s policy to increase liquidity in a timely manner to achieve the required ratio.

It is the Company’s policy to maintain available liquidity at a minimum of 15% of total assets and contingency liquidity at a minimum of 20% of total assets.

Juniata is a member of the Federal Home Loan Bank (FHLB) of Pittsburgh, which provides short-term liquidity. The Bank uses this vehicle to satisfy temporary funding needs throughout the year. On December 31, 2009, the Company had no overnight advances, as compared to December 31, 2008, when the Company had overnight advances of $8,635,000.

The Bank’s maximum borrowing capacity with the FHLB is $158,578,000, with an outstanding balance of $5,000,000 as of December 31, 2009. In order to borrow an amount in excess of $38,940,000, the FHLB would require the Bank to purchase additional FHLB Stock. The FHLB is a source of both short-term and long-term funding. The Bank must maintain sufficient qualifying collateral, as defined, to secure all outstanding advances.

The Bank has entered into an agreement with the FHLB for long-term debt through its Convertible Select Loan product. The principal amount of the loan is $5,000,000 and has a two-year term, maturing on September 17, 2010. The interest rate of 2.75% was fixed for one year, and convertible to an adjustable-rate loan or a fixed rate loan quarterly beginning on September 17, 2009, at the option of the FHLB. As of December 31, 2009, the FHLB has not converted the loan, and the loan rate remains fixed. If the loan is converted to an adjustable rate loan, the Bank may repay the loan on the conversion date without a prepayment fee. Otherwise, the loan will be converted to a rate equal to the 3-month LIBOR + 31 basis points and will be subject to conversion on the next and subsequent quarterly conversion dates. Prepayment of the loan at any time other than when the loan is being converted to an adjustable-rate loan would require a prepayment fee. The debt is being used by the Bank to match-fund a specific commercial loan with similar balance and term. It is not anticipated at this time that new long-term funding will be needed during 2010, however, given similar circumstances, the same type of matched-loan funding arrangement would likely occur.

Juniata needs liquid resources available to fulfill contractual obligations that require future cash payments. The table below summarizes significant obligations to third parties, by type, that are fixed and determined at December 31, 2009.

Presented below are the significant contractual obligations of the Company as of December 31, 2009 (in thousands of dollars). Further discussion of the nature of each obligation is included in the referenced note to the consolidated financial statements.

Contractual Obligations

					Payments Due by Period
							One to		Three to		More than
	Note				One Year		Three		Five		Five
	Reference		Total		or Less		Years		Years		Years
Certificates of deposits		11	$	204,065	$	134,745	$	41,358	$	27,962	$	—
Federal Funds borrowed and security repurchase agreements		12		3,207		3,207		—		—		—
Long-term debt		12		5,000		5,000		—		—		—
Operating lease obligations		13		322		103		155		42		22
Other long-term liabilities 3rd party data processor contract		22		4,326		366		1,056		1,056		1,848
Supplemental retirement and deferred compensation		19		4,385		504		843		703		2,335
			$	221,305	$	143,925	$	43,412	$	29,763	$	4,205

The schedule of contractual obligations (above) excludes expected defined benefit retirement payments that will be paid from the plan assets, as referenced in Note 19 of Notes to Consolidated Financial Statements.

Capital Risk

The Company maintains sufficient core capital to protect depositors and stockholders and to take advantage of business opportunities while ensuring that it has resources to absorb the risks inherent in the business. Federal banking regulators have established capital adequacy requirements for banks and bank holding companies based on risk factors, which require more capital backing for assets with higher potential credit risk than assets with lower credit risk. All banks and bank holding companies are required to have a minimum of 4% of risk adjusted assets in Tier I capital and 8% of risk adjusted assets in Total capital (Tier I and Tier II capital). As of December 31, 2009 and 2008, Juniata’s Tier I capital ratio was 17.52% and 17.31%, respectively, and its Total capital ratio was 18.49% and 18.26%, respectively. Additionally, banking organizations must maintain a minimum Tier I capital to total average asset (leverage) ratio of 3%. This 3% leverage ratio is a minimum for the top-rated banking organizations without any supervisory, financial or operational weaknesses or deficiencies. Other banking organizations are required to maintain leverage capital ratios 100 to 200 basis points above the minimum depending on their financial condition. At December 31, 2009 and 2008, Juniata’s leverage ratio was 11.33% and 11.11%, respectively, with a required leverage ratio of 4% (see Note 15 of Notes to the Consolidated Financial Statements).

Market / Interest Rate Risk

Market risk is the risk of loss arising from changes in the fair value of financial instruments due to changes in interest rates, currency exchange rates, commodity prices or equity prices. The Company’s market risk is composed primarily of interest rate risk. The process by which financial institutions manage their interest rate risk is called asset/liability management. The primary objective of Juniata’s asset/liability management process is to maximize current and future net interest income within acceptable levels of interest rate risk while satisfying liquidity and capital requirements. Management recognizes that a certain amount of interest rate risk is inherent, appropriate and necessary to ensure profitability. Thus the goal of interest rate risk management is to maintain a balance between risk and reward such that net interest income is maximized while risk is maintained at a tolerable level.

Management endeavors to control the exposure to changes in interest rates by understanding, reviewing and making decisions based on its risk position. The asset/liability management committee is responsible for these decisions. The Company primarily uses the securities portfolio and FHLB advances to manage its interest rate risk position. Additionally, pricing, promotion and product development activities are directed in an effort to emphasize the loan and deposit term or repricing characteristics that best meet current interest rate risk objectives. Hedging instruments are not used.

The committee operates under management policies defining guidelines and limits on the level of risk. These policies are monitored and approved by the Board of Directors. A simulation analysis is used to assess earnings and capital at risk from movements in interest rates. The model considers three major factors of (1) volume differences, (2) repricing differences, and (3) timing in its income simulation. As of December 31, 2009, the model disseminated data into appropriate repricing buckets, based upon the static position at that time. The interest-earning assets and interest-bearing liabilities were assigned a multiplier to simulate how much that particular balance sheet item would re-price when interest rates change. Finally, the estimated timing effect of rate changes is applied, and the net interest income effect is determined on a static basis (as if no other factors were present). As the table below indicates, based upon rate shock simulations on a static basis, the Company’s balance sheet is slightly liability sensitive. Over a one-year period, the effect of a 100, 200 and 300 basis point rate increase would decrease net interest income by $137,000, $275,000 and $412,000, respectively. Rate shock modeling was done for a 25 basis point declining rate environment only, as the federal funds target rate currently is between zero and 0.25%. The declining rate environment would increase net interest income by $34,000 over a one-year period. The modeling process is continued by further estimating the impact that imbedded options and probable internal strategies may have in the changing-rate environment. Examples of imbedded options are floor and ceiling features in adjustable rate mortgages and call features on securities in the investment portfolio. Applying the likely results of all known imbedded options and likely internal pricing strategies to the simulation lessens the impact of the rising rates on the results from the static position assumptions. Over a one-year period, the effect a 100, 200 and 300 basis point rate increase would add about $33,000, $90,000 and $202,000, respectively, to net interest income. Imbedded options have no effect in the declining rate scenario. As the table below indicates, the net effect of interest rate risk on net interest income is minimal in a rising rate environment. Juniata’s rate risk policies provide for maximum limits on net interest income that can be at risk for 100 through 300 basis point changes in interest rates.

Effect of Interest Rate Risk on Net Interest Income
(Dollars in thousands)

	Change in Net			Change in Net
	Interest Income			Interest Income
Change in	Due to Interest			Due to		Total Change in
Interest Rates	Rate Risk			Imbedded		Net Interest
(Basis Points)	(Static)			Options		Income
300	$	(412	)	$	202	$	(210	)
200		(275	)		90		(185	)
100		(137	)		33		(104	)
0		—			—		—
-25		34			—		34

Table 5, presented below, illustrates the maturity distribution of the Company’s interest-sensitive assets and liabilities as of December 31, 2009. Earliest re-pricing opportunities for variable and adjustable rate products and scheduled maturities for fixed rate products have been placed in the appropriate column to compute the cumulative sensitivity ratio (ratio of interest-earning assets to interest-bearing liabilities). Securities with call features are treated as though the call date is the maturity date, and adjustable rate mortgage loans that are currently at their floor rate are treated as fixed rate instruments. Through one year, the cumulative sensitivity ratio is 0.72, indicating a well-matched balance sheet, with a minor amount of risk when measured on a static basis.

Table 5
MATURITY DISTRIBUTION
AS OF DECEMBER 31, 2009
(Dollars in thousands)
Remaining Maturity / Earliest Possible Repricing

				Over Three			Over Six			Over One
	Three			Months But			Months But			Year But			Over
	Months			Within Six			Within One			Within Five			Five
	or Less			Months			Year			Years			Years		Total
Interest Earning Assets
Interest bearing deposits	$	157		$	—		$	249		$	1,096		$	—	$	1,502
Federal funds sold		1,200			—			—			—			—		1,200
Investment securities:
Debt securities — taxable		—			589			355			32,702			933		34,579
Debt securities — tax-exempt		—			—			5,920			33,915			562		40,397
Mortgage-backed securities		—			—			—			1,515			—		1,515
Stocks		—			—			—			—			865		865
Loans:
Commercial, financial, and agricultural		27,816			1,341			256			1,456			2,914		33,783
Real estate — construction		13,134			480			849			4,292			5,823		24,578
Tax-exempt loans		—			674			3,509			1,481			7,889		13,553
Other loans		43,563			12,807			23,805			38,038			121,503		239,716
Total Interest Earning Assets		85,870			15,891			34,943			114,495			140,489		391,688
Interest Bearing Liabilities
Demand deposits		34,958			758			3,031			10,607			26,412		75,766
Savings deposits		2,366			2,791			2,884			5,955			28,540		42,536
Certificates of deposit over $100,000		9,705			10,416			6,049			12,283			—		38,453
Time deposits		33,879			43,758			30,838			57,137			—		165,612
Securities sold under agreements to repurchase		3,207			—			—			—			—		3,207
Long-term debt		5,000			—			—			—			—		5,000
Other interest bearing liabilities		1,146			—			—			—			—		1,146
Total Interest Bearing Liabilities		90,261			57,723			42,802			85,982			54,952		331,720
Gap	$	(4,391	)	$	(41,832	)	$	(7,859	)	$	28,513		$	85,537	$	59,968
Cumulative Gap	$	(4,391	)	$	(46,223	)	$	(54,082	)	$	(25,569	)	$	59,968
Cumulative sensitivity ratio		0.95			0.69			0.72			0.91			1.18
Commercial, financial and agricultural loans maturing after one year with:
Fixed interest rates										$	1,120		$	2,309	$	3,429
Variable interest rates											336			605		941
Total										$	1,456		$	2,914	$	4,370

Investment Portfolio Risk

Management considers its investment portfolio risk as the amount of appreciation or depreciation the investment portfolio will sustain when interest rates change. The securities portfolio will decline in value when interest rates rise and increase in value when interest rates decline. Securities with long maturities, excessive optionality (as a result of call features) and unusual indexes tend to produce the most market risk during interest rate movements. Rate shocks of minus 100 and plus 100, 200 and 300 basis points were applied to the securities portfolio to determine how Tier 1 capital would be affected if the securities portfolio had to be liquidated and all gains and losses were recognized. The test revealed that, as of December 31, 2009, the risk-based capital ratio would remain adequate under these scenarios.

Economic Risk

Economic risk is the risk that the long-term or underlying value of the Company will change if interest rates change. Economic value of equity (EVE) represents the present value of the balance sheet without regard to business continuity. Economic value of equity methodology requires us to calculate the present value of all interest bearing instruments. Generally banks are exposed to rising interest rates on an economic value of equity basis because of the inherent mismatch between longer duration assets compared to shorter duration liabilities. A plus 200 basis point shock was applied, resulting in a minimal change to EVE, indicating a stable value.

Off-Balance Sheet Arrangements

The Company has numerous off-balance sheet loan obligations that exist in order to meet the financing needs of its customers. These financial instruments include commitments to extend credit, unused lines of credit and letters of credit. Because many commitments are expected to expire without being drawn upon, the total commitment amounts do not necessarily represent future cash requirements. These instruments involve, to varying degrees, elements of credit and interest rate risk that are not recognized in the consolidated financial statements. The Company does not expect that these commitments will have an adverse effect on its liquidity position.

Exposure to credit loss in the event of non-performance by the other party to the financial instrument for commitments to extend credit and financial guarantees written is represented by the contractual notional amount of those instruments. The Company uses the same credit policies in making these commitments as it does for on-balance sheet instruments.

The Company had outstanding loan origination commitments aggregating $31,587,000 and $32,590,000 at December 31, 2009 and 2008, respectively. In addition, the Company had $15,002,000 and $15,148,000 outstanding in unused lines of credit commitments extended to its customers at December 31, 2009 and 2008, respectively.

Letters of credit are instruments issued by the Company that guarantee the beneficiary payment by the Bank in the event of default by the Company’s customer in the non-performance of an obligation or service. Most letters of credit are extended for one-year periods. The credit risk involved in issuing letters of credit is essentially the same as that involved in extending loan facilities to customers. The Company holds collateral supporting those commitments for which collateral is deemed necessary. The amount of the liability as of December 31, 2009 and 2008 for guarantees under letters of credit issued is not material.

The maximum undiscounted exposure related to these commitments at December 31, 2009 was $974,000, and the approximate value of underlying collateral upon liquidation that would be expected to cover this maximum potential exposure was $3,271,000.

In 2005, the Company extended an agreement to obtain data processing services from an outside service bureau through June 2010. The Company has given proper notice to this outside service bureau to terminate the agreement as of June 2010. No termination penalty was assessed; however, deconversion fees estimated to be approximately $180,000 must be paid during 2010 as the deconversion process takes place. An agreement to obtain technology outsourcing services through a different outside service bureau has been completed as of December 21, 2009, and those services will begin in June 2010. The agreement provides for termination fees if the Company cancels the services prior to the end of the 8-year commitment period. The termination fee shall be an amount equal to one hundred percent of the estimated remaining value of the terminated services if terminated in the first contract year; ninety percent of the estimated remaining value of the terminated services if terminated in the second contract year; eighty percent and seventy percent of the remaining value of the terminated services if terminated in the third and fourth contract years, respectively; and sixty percent of the remaining value of the terminated services if terminated in contract years five through eight. Termination fees are estimated to be approximately $4,224,000 at December 31, 2009. Further, the Company expects to incur costs of approximately $113,000 relating to conversion to and implementation of the new core processing system.

The Company has no investment in or financial relationship with any unconsolidated entities that are reasonably likely to have a material effect on liquidity or the availability of capital resources.

Effects of Inflation

The performance of a bank is affected more by changes in interest rates than by inflation; therefore, the effect of inflation is normally not as significant as it is on other businesses and industries. During periods of high inflation, the money supply usually increases and banks normally experience above average growth in assets, loans and deposits. A bank’s operating expenses may increase during inflationary times as the price of goods and services increase.

A bank’s performance is also affected during recessionary periods. In times of recession, a bank usually experiences a tightening on its earning assets and on its profits. A recession is usually an indicator of higher unemployment rates, which could mean an increase in the number of nonperforming loans because of continued layoffs and other deterioration of consumers’ financial condition.

Report on Management’s Assessment of Internal Control over Financial Reporting

The management of the Company is responsible for establishing and maintaining effective disclosure controls and procedures, as defined under Rules 13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934. As of December 31, 2009, an evaluation was performed under the supervision and with the participation of Management, including the Chief Executive Officer and Chief Financial Officer, of the effectiveness of the design and operation of the Company’s disclosure controls and procedures. Based on that evaluation, management concluded that disclosure controls and procedures as of December 31, 2009 were effective in ensuring material information required to be disclosed in this Annual Report on Form 10-K was recorded, processed, summarized and reported on a timely basis. Additionally, there were no changes in the Company’s internal control over financial reporting.

Management’s responsibilities related to establishing and maintaining effective disclosure controls and procedures include maintaining effective internal control over financial reporting that are designed to produce reliable financial statements in accordance with accounting principles generally accepted in the United States of America. As disclosed in the Report on Management’s Assessment of Internal Control Over Financial Reporting, Management assessed the Company’s system of internal control over financial reporting as of December 31, 2009, in relation to criteria for effective internal control over financial reporting as described in Internal Control — Integrated Framework, issued by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”). Based on this assessment, Management believes that, as of December 31, 2009, its system of internal control over financial reporting met those criteria and is effective.

The independent registered public accounting firm that audited the consolidated financial statements included in the annual report has issued an attestation report on the registrant’s internal control over financial reporting.

Francis J. Evanitsky, President and Chief Executive Officer

JoAnn N. McMinn, Chief Financial Officer

Report of Independent Registered Public Accounting Firm on Effectiveness of Internal Control over Financial Reporting

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Stockholders
Juniata Valley Financial Corp.
Mifflintown, Pennsylvania

We have audited Juniata Valley Financial Corp. and its wholly-owned subsidiary’s The Juniata Valley Bank, (the “Company”) internal control over financial reporting as of December 31, 2009, based on criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”). The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting included in the accompanying Report on Management’s Assessment of Internal Control over Financial Reporting. Our responsibility is to express an opinion on the Company’s internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. Our audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audit also included performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

In our opinion, the Company, maintained, in all material respects, effective internal control over financial reporting as of December 31, 2009, based on criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”).

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the consolidated statements of financial condition of Juniata Valley Financial Corp. and its wholly-owned subsidiary, The Juniata Valley Bank as of December 31, 2009 and 2008 and the related consolidated statements of income, stockholders’ equity and cash flows for each of the years in the three-year period ended December 31, 2009, and our report dated March 12, 2010 expressed an unqualified opinion.

ParenteBeard LLC
Lancaster, Pennsylvania
March 12, 2010

Report of Independent Registered Public Accounting Firm on Consolidated Financial Statements

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Stockholders
Juniata Valley Financial Corp.
Mifflintown, Pennsylvania

We have audited the accompanying consolidated statements of financial condition of Juniata Valley Financial Corp. and its wholly-owned subsidiary, The Juniata Valley Bank, (the “Company”) as of December 31, 2009 and 2008, and the related consolidated statements of income, stockholders’ equity, and cash flows for each of the years in the three-year period ended December 31, 2009. These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these consolidated financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of Juniata Valley Financial Corp. and its wholly-owned subsidiary, The Juniata Valley Bank, as of December 31, 2009 and 2008 and the results of their operations and their cash flows for each of the years in the three-year period ended December 31, 2009 in conformity with accounting principles generally accepted in the United States of America.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the Company’s internal control over financial reporting as of December 31, 2009, based on criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”) and our report dated March 12, 2010 expressed an unqualified opinion.

ParenteBeard LLC
Lancaster, Pennsylvania
March 12, 2009

Juniata Valley Financial Corp. and Subsidiary

Consolidated Statements of Financial Condition

(in thousands, except share data)

	December 31,			December 31,
	2009			2008
ASSETS
Cash and due from banks	$	18,613		$	12,264
Interest bearing deposits with banks		82			193
Federal funds sold		1,200			—
Cash and cash equivalents		19,895			12,457
Interest bearing time deposits with banks		1,420			5,325
Securities available for sale		77,356			64,321
Restricted investment in Federal Home Loan Bank (FHLB) stock		2,197			2,197
Investment in unconsolidated subsidiary		3,338			3,176
Total loans, net of unearned interest		311,630			315,132
Less: Allowance for loan losses		(2,719	)		(2,610	)
Total loans, net of allowance for loan losses		308,911			312,522
Premises and equipment, net		6,878			7,374
Other real estate owned		476			305
Bank owned life insurance and annuities		13,066			12,582
Core deposit intangible		299			344
Goodwill		2,046			2,046
Accrued interest receivable and other assets		6,227			5,435
Total assets	$	442,109		$	428,084
LIABILITIES AND STOCKHOLDERS’ EQUITY
Liabilities:
Deposits:
Non-interest bearing	$	55,030		$	54,200
Interest bearing		322,367			302,831
Total deposits		377,397			357,031
Securities sold under agreements to repurchase		3,207			1,944
Short-term borrowings		—			8,635
Long-term debt		5,000			5,000
Other interest bearing liabilities		1,146			1,096
Accrued interest payable and other liabilities		4,756			5,893
Total liabilities		391,506			379,599
Stockholders’ Equity:
Preferred stock, no par value:
Authorized — 500,000 shares, none issued		—			—
Common stock, par value $1.00 per share:
Authorized — 20,000,000 shares
Issued — 4,745,826 shares
Outstanding —
4,337,587 shares at December 31, 2009; 4,341,055 shares at December 31, 2008		4,746			4,746
Surplus		18,315			18,324
Retained earnings		36,478			34,758
Accumulated other comprehensive loss		(805	)		(1,247	)
Cost of common stock in Treasury:
408,239 shares at December 31, 2009; 404,771 shares at December 31, 2008		(8,131	)		(8,096	)
Total stockholders’ equity		50,603			48,485
Total liabilities and stockholders’ equity	$	442,109		$	428,084

See Notes to Consolidated Financial Statements

Juniata Valley Financial Corp. and Subsidiary

Consolidated Statements of Income

(in thousands, except share data)

	Years Ended December 31,
	2009			2008			2007
Interest income:
Loans, including fees	$	20,787		$	22,100		$	22,851
Taxable securities		1,163			1,666			2,438
Tax-exempt securities		1,152			1,082			857
Other interest income		166			382			577
Total interest income		23,268			25,230			26,723
Interest expense:
Deposits		7,116			8,895			10,744
Securities sold under agreements to repurchase		2			69			276
Short-term borrowings		1			21			1
Long-term debt		140			41			—
Other interest bearing liabilities		20			31			39
Total interest expense		7,279			9,057			11,060
Net interest income		15,989			16,173			15,663
Provision for loan losses		627			421			120
Net interest income after provision for loan losses		15,362			15,752			15,543
Noninterest income:
Trust fees		361			389			444
Customer service fees		1,673			1,660			1,656
Earnings on bank owned life insurance and annuities		444			486			440
Commissions from sales of non-deposit products		446			704			711
Income from unconsolidated subsidiary		217			207			192
Securities impairment charge		(226	)		(554	)		(33	)
Gain on sales of securities		17			33			14
Gain (Loss) on sales of other assets		(19	)		58			1
Gain on life insurance proceeds		—			179			—
Prior period income from insurance sales		323			—			—
Other noninterest income		935			875			774
Total noninterest income		4,171			4,037			4,199
Noninterest expense:
Employee compensation expense		4,958			5,078			5,137
Employee benefits		1,667			1,373			1,455
Occupancy		940			928			892
Equipment		612			710			688
Data processing expense		1,325			1,375			1,332
Director compensation		416			417			455
Professional fees		392			379			437
Taxes, other than income		476			500			546
FDIC Insurance premiums		634			59			42
Intangible amortization		45			45			45
Other noninterest expense		1,154			1,144			1,180
Total noninterest expense		12,619			12,008			12,209
Income before income taxes		6,914			7,781			7,533
Provision for income taxes		1,808			2,057			2,099
Net income	$	5,106		$	5,724		$	5,434
Earnings per share
Basic	$	1.18		$	1.31		$	1.23
Diluted	$	1.18		$	1.31		$	1.22
Cash dividends declared per share	$	0.78		$	0.74		$	0.95
Weighted average basic shares outstanding		4,341,097			4,376,077			4,434,859
Weighted average diluted shares outstanding		4,345,236			4,385,612			4,444,466

See Notes to Consolidated Financial Statements

Juniata Valley Financial Corp. and Subsidiary

Consolidated Statements of Stockholders’ Equity

(in thousands, except share data)

	Years Ended December 31, 2009, 2008 and 2007
	Number											Accumulated
	of											Other						Total
	Shares			Common					Retained			Comprehensive			Treasury			Stockholders’
	Outstanding			Stock		Surplus			Earnings			Loss			Stock			Equity
Balance at December 31, 2006		4,457,934		$	4,746	$	18,259		$	31,531		$	(1,098	)	$	(5,652	)	$	47,786
Comprehensive income:
Net income										5,434									5,434
Change in unrealized gains on securities available for sale, net of reclassification adjustment and tax effects													260						260
Defined benefit retirement plan adjustments, net of tax effects													281						281
Total comprehensive income																			5,975
Cash dividends at $0.95 per share										(4,210	)								(4,210	)
Stock-based compensation expense							43												43
Purchase of treasury stock, at cost		(51,175	)													(1,069	)		(1,069	)
Treasury stock issued for stock option and stock purchase plans		2,686					(5	)								52			47
Balance at December 31, 2007		4,409,445			4,746		18,297			32,755			(557	)		(6,669	)		48,572
Comprehensive income:
Net income										5,724									5,724
Change in unrealized gains on securities available for sale, net of reclassification adjustment and tax effects													563						563
Defined benefit retirement plan adjustments, net of tax effects													(1,253	)					(1,253	)
Total comprehensive income																			5,034
Implementation of ASC Topic 715										(480	)								(480	)
Cash dividends at $0.74 per share										(3,241	)								(3,241	)
Stock-based compensation expense							40												40
Purchase of treasury stock, at cost		(72,955	)													(1,518	)		(1,518	)
Treasury stock issued for stock option and stock purchase plans		4,565					(13	)								91			78
Balance at December 31, 2008		4,341,055			4,746		18,324			34,758			(1,247	)		(8,096	)		48,485
Comprehensive income:
Net income										5,106									5,106
Change in unrealized gains on securities available for sale, net of reclassification adjustment and tax effects													69						69
Defined benefit retirement plan adjustments, net of tax effects													373						373
Total comprehensive income																			5,548
Cash dividends at $0.78 per share										(3,386	)								(3,386	)
Stock-based compensation expense							40												40
Purchase of treasury stock, at cost		(12,600	)													(217	)		(217	)
Treasury stock issued for stock option and stock purchase plans		9,132					(49	)								182			133
Balance at December 31, 2009		4,337,587		$	4,746	$	18,315		$	36,478		$	(805	)	$	(8,131	)	$	50,603

See Notes to Consolidated Financial Statements

Juniata Valley Financial Corp. and Subsidiary

Consolidated Statements of Cash Flows

(in thousands)

	Years Ended December 31,
	2009			2008			2007
Operating activities:
Net income	$	5,106		$	5,724		$	5,434
Adjustments to reconcile net income to net cash provided by operating activities:
Provision for loan losses		627			421			120
Provision for depreciation		587			691			653
Net amortization of securities premiums		220			126			104
Net amortization of loan origination costs		45			25			—
Amortization of core deposit intangible		45			45			45
Securities impairment charge		226			554			33
Net realized gains on sales of securities		(17	)		(33	)		(14	)
Net losses (gains) on sales of other assets		19			(58	)		(1	)
Earnings on bank owned life insurance and annuities		(444	)		(486	)		(440	)
Bank owned life insurance proceeds in excess of cash surrender value		—			(179	)		—
Deferred income tax expense		223			609			94
Equity in earnings of unconsolidated subsidiary, net of dividends of $46, $0 and $126		(171	)		(207	)		(66	)
Stock-based compensation expense		40			40			43
Decrease (increase) in accrued interest receivable and other assets		(927	)		(962	)		901
Increase (decrease) in accrued interest payable and other liabilities		(869	)		(2,066	)		248
Net cash provided by operating activities		4,710			4,244			7,154
Investing activities:
Purchases of:
Securities available for sale		(56,245	)		(36,063	)		(59,340	)
Securities held to maturity		—			—			(3,955	)
FHLB stock		—			(1,419	)		(197	)
Premises and equipment		(128	)		(838	)		(1,383	)
Bank owned life insurance and annuities		(120	)		(94	)		(963	)
Proceeds from:
Sales of securities available for sale		5,004			9			585
Maturities of and principal repayments on:
Securities available for sale		37,908			38,987			48,331
Securities held to maturity		—			—			6,455
Redemption of FHLB stock		—			317			178
Bank owned life insurance and annuities		68			511			76
Sale of other real estate owned		603			311			244
Sale of property owned for investment and other assets		160			322			—
Net decrease in interest bearing time deposits		3,905			200			135
Net decrease (increase) in loans receivable		2,049			(17,595	)		7,051
Net cash used in investing activities		(6,796	)		(15,352	)		(2,783	)
Financing activities:
Net increase (decrease) in deposits		20,366			(2,426	)		4,288
Net (decrease) increase in short-term borrowings and securities sold under agreements to repurchase		(7,372	)		5,148			(681	)
Issuance of long-term debt		—			5,000			—
Cash dividends		(3,386	)		(3,241	)		(4,210	)
Purchase of treasury stock		(217	)		(1,518	)		(1,069	)
Treasury stock issued for employee stock plans		133			78			47
Net cash provided by (used in) financing activities		9,524			3,041			(1,625	)
Net increase (decrease) in cash and cash equivalents		7,438			(8,067	)		2,746
Cash and cash equivalents at beginning of year		12,457			20,524			17,778
Cash and cash equivalents at end of year	$	19,895		$	12,457		$	20,524
Supplemental information:
Interest paid	$	7,399		$	9,255		$	11,060
Income taxes paid		1,340			2,100			1,885
Supplemental schedule of noncash investing and financing activities:
Transfer of loans to other real estate owned	$	814		$	305		$	397
Transfer of loans to other assets owned		74			—			—
Transfer of fixed asset to other assets		—			45			—

See Notes to Consolidated Financial Statements

JUNIATA VALLEY FINANCIAL CORP. AND SUBSIDIARY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 2009, 2008 AND 2007

Nature Of Operations

Juniata Valley Financial Corp. (“Juniata” or the “Company”) is a bank holding company operating in central Pennsylvania, for the purpose of delivering financial services within its local market. Through its wholly-owned banking subsidiary, The Juniata Valley Bank (the “Bank”), Juniata provides retail and commercial banking and other financial services through 12 branch locations located in Juniata, Mifflin, Perry and Huntingdon counties. Additionally, in Mifflin and Centre counties, the Company maintains two offices for loan production and alternative investment sales. Each of the Company’s lines of business are part of the same reporting segment, whose operating results are regularly reviewed and managed by a centralized executive management group. The Bank provides a full range of banking services including on-line banking, an automatic teller machine network, checking accounts, NOW accounts, savings accounts, money market accounts, fixed rate certificates of deposit, club accounts, secured and unsecured commercial and consumer loans, construction and mortgage loans, safe deposit facilities, credit loans with overdraft checking protection and student loans. The Bank also provides a variety of trust services. The Company has a contractual arrangement with a broker-dealer to allow the offering of annuities, mutual funds, stock and bond brokerage services and long-term care insurance to its local market. Most of the Company’s commercial customers are small and mid-sized businesses operating in the Bank’s local service area. The Bank operates under a state bank charter and is subject to regulation by the Pennsylvania Department of Banking and the Federal Deposit Insurance Corporation. The bank holding company (parent company) is subject to regulation of the Federal Reserve Bank of Philadelphia.

1. Summary of Significant Accounting Policies

The accounting policies of Juniata Valley Financial Corp. and its wholly owned subsidiary conform to U.S. generally accepted accounting principles (“GAAP”) and to general financial services industry practices. A summary of the more significant accounting policies applied in the preparation of the accompanying consolidated financial statements follows.

Principles of consolidation

The consolidated financial statements include the accounts of Juniata Valley Financial Corp. and its wholly owned subsidiary, The Juniata Valley Bank. All significant intercompany transactions and balances have been eliminated.

Use of estimates

The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Material estimates that are particularly susceptible to significant change in the near term relate to the determination of the allowance for loan losses, the valuation of deferred tax assets, core deposit intangible and goodwill valuation, determination of the pension asset position, determination of other-than-temporary impairment on securities and the potential impairment of restricted stock.

Basis of presentation

Certain amounts previously reported have been reclassified to conform to the financial statement presentation for 2009. The reclassification had no effect on net income.

Significant group concentrations of credit risk

Most of the Company’s activities are with customers located within the Juniata Valley region. Note 4 discusses the types of securities in which the Company invests. Note 5 discusses the types of lending in which the Company engages.

As of December 31, 2009, there were no concentrations of credit to any particular industry equaling 25% or more of total capital. The Bank’s business activities are geographically concentrated in the counties of Juniata, Mifflin, Perry, Huntingdon, Centre, Franklin and Snyder, Pennsylvania. The Bank has a diversified loan portfolio; however, a substantial portion of its debtors’ ability to honor their obligations is dependent upon the economy in central Pennsylvania.

Cash and cash equivalents

For purposes of reporting cash flows, cash and cash equivalents include cash on hand, amounts due from banks, interest bearing demand deposits with banks and federal funds sold. Generally, federal funds are sold for one-day periods.

Interest bearing time deposits with banks

Interest-bearing time deposits with banks consist of certificates of deposits in other banks with maturities within one year to five years.

Securities

Securities classified as available for sale, which include marketable investment securities, are stated at fair value, with the unrealized gains and losses, net of tax, reported as a component of comprehensive income, until realized. Securities classified as available for sale are those securities that the Company intends to hold for an indefinite period of time but not necessarily to maturity. Any decision to sell a security classified as available for sale would be based on various factors, including significant movement in interest rates, changes in maturity mix of the Company’s assets and liabilities, liquidity needs, regulatory capital considerations and other similar factors. Investment securities for which management has the positive intent and ability to hold the security to maturity regardless of changes in market conditions, liquidity needs or changes in general economic conditions are classified as held to maturity and are stated at cost, adjusted for amortization of premium and accretion of discount computed by the interest method over their contractual lives. Interest and dividends on investment securities available for sale and held to maturity are recognized as income when earned. Premiums and discounts are recognized in interest income using the interest method over the terms of the securities. Gains or losses on the disposition of securities available for sale are based on the net proceeds and the adjusted carrying amount of the securities sold, determined on a specific identification basis.

The Company’s policy requires quarterly reviews of impaired securities. This review includes analyzing the length of time and the extent to which the fair value has been less than cost and the financial condition and near-term prospects of the issuer, including any specific events which may influence the operations of the issuer. In addition, for debt securities, the Company considers (a) whether management has the intent to sell the security, (b) it is more likely than not that we will be required to sell the security prior to its anticipated recovery and (c) whether management expects to recover the entire amortized cost basis. For equity securities, management considers the intent and ability to hold securities until recovery of unrealized losses. Declines in fair value of impaired securities below their cost that are deemed to be other-than-temporary are reflected in earnings as realized losses.

Management determines the appropriate classification of debt securities at the time of purchase and re-evaluates such designation as of each balance sheet date.

Restricted Investment in Federal Home Loan Bank Stock

The Bank owns restricted stock investments in the Federal Home Loan Bank. Federal law requires a member institution of the Federal Home Loan Bank to hold stock according to a predetermined formula. The stock is carried at cost. In December 2008, the FHLB of Pittsburgh notified member banks that it was suspending dividend payments and the repurchase of capital stock and as of December 31, 2009 has not changed its position.

Management evaluates the restricted stock for impairment on an annual basis. Management’s determination of whether these investments are impaired is based on their assessment of the ultimate recoverability of their cost rather than by recognizing temporary declines in value. The determination of whether a decline affects the ultimate recoverability of their cost is influenced by criteria such as (1) the significance of the decline in net assets of the FHLB as compared to the capital stock amount for the FHLB and the length of time this situation has persisted, (2) commitments by the FHLB to make payments required by law or regulation and the level of such payments in relation to the operating performance of the FHLB, and (3) the impact of legislative and regulatory changes on institutions and, accordingly, on the customer base of the FHLB.

Management believes no impairment charge is necessary related to the FHLB restricted stock as of December 31, 2009.

Loans

Loans that management has the intent and ability to hold for the foreseeable future or until maturity or payoff are stated at the principal amounts outstanding, net of unearned income and the allowance for loan losses. Interest income on all loans, other than nonaccrual loans, is accrued over the term of the loans based on the amount of principal outstanding. Unearned income is amortized to income over the life of the loans, using the interest method.

Loans on which the accrual of interest has been discontinued are designated as non-accrual loans. Accrual of interest on loans is discontinued when the contractual payment of principal or interest has become 90 days past due or reasonable doubt exists as to the full, timely collection of principal or interest. However, it is the Company’s policy to continue to accrue interest on loans over 90 days past due as long as they are (1) guaranteed or well secured and (2) there is an effective means of collection. When a loan is placed on non-accrual status, all unpaid interest credited to income in the current year is reversed against current period income and unpaid interest accrued in prior years is charged against the allowance for loan losses. Interest received on nonaccrual loans generally is either applied against principal or reported as interest income, according to management’s judgment as to the collectability of principal. Generally, accruals are resumed on loans only when the obligation is brought fully current with respect to interest and principal, has performed in accordance with the contractual terms for a reasonable period of time and the ultimate collectability of the total contractual principal and interest is no longer in doubt.

The Company’s intent is to hold loans in the portfolio until maturity. At the time the Company’s intent is no longer to hold loans to maturity based on asset/liability management practices, the Company transfers loans from portfolio to held for sale at fair value. Any write-down recorded upon transfer is charged against the allowance for loan losses. Any write-downs recorded after the initial transfer are recorded as a charge to Other Non-Interest Expense. Gains or losses recognized upon sale are recorded as Other Non-Interest Income/Expense.

Loan origination fees and costs

Loan origination fees and related direct origination costs for a given loan are deferred and amortized over the life of the loan on a level-yield basis as an adjustment to interest income over the contractual life of the loan. As of December 31, 2009 and 2008, the amount of net unamortized origination fees carried as an adjustment to outstanding loan balances is $66,000 and $23,000, respectively.

Allowance for loan losses

The allowance for loan losses is established through provisions for loan losses charged against income. Loans deemed to be uncollectible are charged against the allowance for loan losses, and subsequent recoveries, if any, are credited to the allowance.

For financial reporting purposes, the provision for loan losses charged to current operating income is based on management’s estimates, and actual losses may vary from estimates. These estimates are reviewed and adjusted at least quarterly and are reported in earnings in the periods in which they become known. The loan loss provision for federal income tax purposes is based on current income tax regulations, which allow for deductions equal to net charge-offs.

Loans are considered for charge-off when:

(1) principal or interest has been in default for 120 days or more and for which no payment has been received during the previous four months,

(2) all collateral securing the loan has been liquidated and a deficiency balance remains,

(3)	a bankruptcy notice is received for an unsecured loan, or
(4)	the loan is deemed to be uncollectible for any other reason.

The allowance for loan losses is maintained at a level considered adequate to offset probable losses on the Company’s existing loans. Critical to this analysis is any change in observable trends that may be occurring, to assess potential credit weaknesses. Management’s periodic evaluation of the adequacy of the allowance is based on the Bank’s past loan loss experience, known and inherent risks in the portfolio, adverse situations that may affect the borrower’s ability to repay, the estimated value of any underlying collateral, composition of the loan portfolio, current economic conditions and other relevant factors. This evaluation is inherently subjective as it requires material estimates that may be susceptible to significant revision as more information becomes available.

There are two components of the allowance; a component for loans that are deemed to be impaired and a component for contingencies.

A large commercial loan is considered impaired when, based on current information and events, it is probable that the Bank will be unable to collect the scheduled payments of principal or interest when due according to the contractual terms of the loan agreement. Factors considered by management in determining impairment include payment status, collateral value and the probability of collecting scheduled principal and interest payments when due. Loans that experience insignificant payment delays and payment shortfalls generally are not classified as impaired. Management determines the significance of payment delays and payment shortfalls on a case-by-case basis, taking into consideration all of the circumstances surrounding the loans and the borrower, including the length of the delay, the reasons for the delay, the borrower’s prior payment record and the amount of the shortfall in relation to the principal and interest owed. Impairment is measured on a loan by loan basis for commercial and construction loans by either the present value of expected future cash flows discounted at the loan’s effective interest rate, the loan’s obtainable market price or the fair value of the collateral if the loan is collateral dependent. For such loans that are classified as impaired, an allowance is established when the discounted cash flows (or collateral value or observable market price) of the impaired loan is lower than the carrying value of that loan. The Bank does not separately identify individual consumer and residential loans for impairment disclosures, unless such loans are subject to a restructuring agreement.

The component for contingency relates to other loans that are classified as doubtful, substandard or special mention and non-classified. Specific reserves may be established for larger, individual classified loans as a result of this evaluation. Remaining loans are categorized into large groups of smaller balance homogeneous loans and are collectively evaluated for impairment. This computation is generally based on historical loss experience adjusted for qualitative factors.

Other real estate owned

Assets acquired in settlement of mortgage loan indebtedness are recorded as other real estate owned (OREO) at fair value less estimated costs to sell. Costs to maintain the assets and subsequent gains and losses attributable to their disposal are included in other income and other expenses as realized. No depreciation or amortization expense is recognized. At December 31, 2009 and 2008, the carrying value of other real estate owned was $476,000 and $305,000, respectively.

Business combinations

Business combinations are accounted for under the purchase method of accounting. Under the purchase method, assets and liabilities of the business acquired are recorded at their estimated fair values as of the date of the acquisition with any excess of the cost of the acquisition over the fair value of the net tangible and intangible assets acquired recorded as goodwill. Results of operations of the acquired business are included in the consolidated statement of income from the date of acquisition.

Goodwill and other intangible assets

Goodwill represents the excess of the cost of an acquisition over the fair value of the net assets acquired. Other intangible assets represent purchased assets that also lack physical substance but can be separately distinguished from goodwill because of contractual or other legal rights or because the asset is capable of being sold or exchanged either on its own or in combination with a related contract, asset or liability. It is the Company’s policy that goodwill be tested at least annually for impairment.

Intangible assets with finite lives include core deposits. Core deposit intangible assets are subject to impairment testing whenever events or changes in circumstances indicate that the carrying amount may not be recoverable. Core deposit intangibles are amortized over a period of time that represents their expected life using a method of amortization that reflects the pattern of economic benefit.

Premises and equipment and depreciation

Premises and equipment are stated at cost less accumulated depreciation. Depreciation is computed principally using the straight-line method over the estimated useful lives of the related assets, which range from 3 to 10 years for furniture and equipment and 25 to 50 years for buildings. Expenditures for maintenance and repairs are charged against income as incurred. Costs of major additions and improvements are capitalized.

Trust assets and revenues

Assets held in a fiduciary capacity are not assets of the Bank or the Bank’s Trust Department and are, therefore, not included in the consolidated financial statements. Trust revenues are recorded on the accrual basis.

Bank owned life insurance and annuities

The cash surrender value of bank owned life insurance and annuities is carried as an asset, and changes in cash surrender value are recorded as non-interest income.

GAAP requires split-dollar life insurance arrangements to have a liability recognized related to the postretirement benefits covered by an endorsement split-dollar life insurance arrangement, and a liability for the future death benefit. The Company recorded a cumulative effect adjustment to the balance of retained earnings of $480,000 as of January 1, 2008. The impact to pre-tax earnings for the full years of 2009 and 2008 was a decrease of $69,000 and $74,000, respectively.

Income taxes

Juniata Valley Financial Corp. and its subsidiary file a consolidated federal income tax return. The provision for income taxes is based upon the results of operations, adjusted principally for tax-exempt income and earnings from bank owned life insurance. Certain items of income or expense are reported in different periods for financial reporting and tax return purposes. The tax effects of these temporary differences are recognized currently in the deferred income tax provision or benefit.

Deferred income tax assets and liabilities are determined using the liability (or balance sheet) method. Deferred tax assets or liabilities are computed based on the difference between the financial statement and income tax bases of assets and liabilities using the applicable enacted marginal tax rate. Deferred income tax expenses or benefits are based on the changes in the deferred tax asset or liability from period to period.

Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized. Deferred tax assets and liabilities are adjusted through the provision for income taxes for the effects of changes in tax laws and rates on the date of enactment.

Advertising

The Company follows the policy of charging costs of advertising to expense as incurred. Advertising expenses were $125,000, $156,000 and $152,000 in 2009, 2008 and 2007, respectively.

Off-balance sheet financial instruments

In the ordinary course of business, the Bank has entered into off-balance sheet financial instruments consisting of commitments to extend credit and letters of credit. Such financial instruments are recorded on the consolidated balance sheet when they are funded.

Transfer of financial assets

Transfers of financial assets are accounted for as sales, when control over the assets has been surrendered. Control over transferred assets is deemed to be surrendered when (1) the assets have been isolated from the Company, (2) the transferee obtains the right (free of conditions that constrain it from taking advantage of that right) to pledge or exchange the transferred assets, and (3) the Company does not maintain effective control over the transferred assets through an agreement to repurchase them before their maturity.

Stock-based compensation

The Company recognized $40,000, $40,000 and $43,000 of expense for the years ended December 31, 2009, 2008 and 2007, respectively, for stock-based compensation. The stock-based compensation expense amounts were derived using the Black-Scholes option-pricing model. The following weighted average assumptions were used to value options granted in current and prior periods presented.

	2009			2008			2007
Expected life of options	7 years			7 years			7 years
Risk-free interest rate		2.93	%		3.08	%		4.47	%
Expected volatility		21.77	%		19.47	%		19.98	%
Expected dividend yield		3.68	%		3.20	%		3.20	%

The Black-Scholes option valuation model was developed for use in estimating the fair value of traded options, which have no vesting restrictions and are fully transferable. In addition, option valuation models require the input of highly subjective assumptions including the expected stock price volatility. Because the Company’s employee stock options have characteristics significantly different from those of traded options, and because changes in the subjective input assumptions can materially affect the fair value estimate, in management’s opinion, the existing models do not necessarily provide a reliable single measure of the fair value of its employee stock options.

Segment reporting

The Company acts as an independent community financial services provider, and offers traditional banking and related financial services to individual, business and government customers. Through its branch and automated teller machine network, the Company offers a full array of commercial and retail financial services, including the taking of time, savings and demand deposits; the making of commercial, consumer and mortgage loans, trust services and the providing of other financial services.

Management does not separately allocate expenses, including the cost of funding loan demand, between the commercial, retail and trust operations of the Company. As such, discrete financial information is not available and segment reporting would not be meaningful.

Subsequent events

The Company has evaluated events and transactions occurring subsequent to the balance sheet date of December 31, 2009, for items that should potentially be recognized or disclosed in the consolidated financial statements. The evaluation was conducted through the date these consolidated financial statements were issued.

2. Recent Accounting Pronouncements

ASU 2009-16

In October 2009, the FASB issued ASU 2009-16, Transfers and Servicing (Topic 860) — Accounting for Transfers of Financial Assets. This Update amends the Codification for the issuance of FASB Statement No. 166, Accounting for Transfers of Financial Assets-an amendment of FASB Statement No. 140.

The amendments in this Update improve financial reporting by eliminating the exceptions for qualifying special-purpose entities from the consolidation guidance and the exception that permitted sale accounting for certain mortgage securitizations when a transferor has not surrendered control over the transferred financial assets. In addition, the amendments require enhanced disclosures about the risks that a transferor continues to be exposed to because of its continuing involvement in transferred financial assets. Comparability and consistency in accounting for transferred financial assets will also be improved through clarifications of the requirements for isolation and limitations on portions of financial assets that are eligible for sale accounting.

This Update is effective at the start of a reporting entity’s first fiscal year beginning after November 15, 2009. Early application is not permitted. This guidance will not have an impact on the Company’s financial position or results of operations.

ASU 2009-17

In October 2009, the FASB issued ASU 2009-17, Consolidations (Topic 810) — Improvements to Financial Reporting by Enterprises Involved with Variable Interest Entities. This Update amends the Codification for the issuance of FASB Statement No. 167, Amendments to FASB Interpretation No. 46(R).

The amendments in this Update replace the quantitative-based risks and rewards calculation for determining which reporting entity, if any, has a controlling financial interest in a variable interest entity with an approach focused on identifying which reporting entity has the power to direct the activities of a variable interest entity that most significantly impact the entity’s economic performance and (1) the obligation to absorb losses of the entity or (2) the right to receive benefits from the entity. An approach that is expected to be primarily qualitative will be more effective for identifying which reporting entity has a controlling financial interest in a variable interest entity. The amendments in this Update also require additional disclosures about a reporting entity’s involvement in variable interest entities, which will enhance the information provided to users of financial statements.

This Update is effective at the start of a reporting entity’s first fiscal year beginning after November 15, 2009. Early application is not permitted. The Company has no involvement with variable interest entities and therefore this will have no impact on the Company’s financial position or results of operations.

ASU 2010-01

In January 2010, the FASB issued ASU 2010-01, Equity (Topic 505) — Accounting for Distributions to Shareholders with Components of Stock and Cash. The amendments in this Update clarify that the stock portion of a distribution to shareholders that allows them to elect to receive cash or stock with a potential limitation on the total amount of cash that all shareholders can elect to receive in the aggregate is considered a share issuance that is reflected in earnings per share prospectively and is not a stock dividend. This Update codifies the consensus reached in EITF Issue No. 09-E, “Accounting for Stock Dividends, Including Distributions to Shareholders with Components of Stock and Cash.”

This Update is effective for interim and annual periods ending on or after December 15, 2009, and should be applied on a retrospective basis. This guidance will not have an impact on the Company’s financial position or results of operations.

ASU 2010-02

In January 2010, the FASB issued ASU 2010-02, Consolidation (Topic 810) — Accounting and Reporting for Decreases in Ownership of a Subsidiary — A Scope Clarification.

This Update clarifies that the scope of the decrease in ownership provisions of Subtopic 810-10 and related guidance applies to:

• A subsidiary or group of assets that is a business or nonprofit activity;

• A subsidiary that is a business or nonprofit activity that is transferred to an equity method investee or joint venture; and

• An exchange of a group of assets that constitutes a business or nonprofit activity for a noncontrolling interest in an entity (including an equity method investee or joint venture).

This Update also clarifies that the decrease in ownership guidance in Subtopic 810-10 does not apply to: (a) sales of in substance real estate; and (b) conveyances of oil and gas mineral rights, even if these transfers involve businesses.

The amendments in this Update expand the disclosure requirements about deconsolidation of a subsidiary or derecognition of a group of assets to include:

• The valuation techniques used to measure the fair value of any retained investment;

• The nature of any continuing involvement with the subsidiary or entity acquiring the group of assets; and

• Whether the transaction that resulted in the deconsolidation or derecognition was with a related party or whether the former subsidiary or entity acquiring the assets will become a related party after the transaction.

This Update is effective beginning in the period that an entity adopts FASB Statement No. 160, Noncontrolling Interests in Consolidated Financial Statements — an amendment of ARB 51 (now included in Subtopic 810-10). If an entity has previously adopted Statement 160, the amendments are effective beginning in the first interim or annual reporting period ending on or after December 15, 2009. The amendments in this Update should be applied retrospectively to the first period that an entity adopts Statement 160. This guidance will not have an impact on the Company’s financial position or results of operations.

ASU 2010-06

The FASB has issued ASU 2010-06, Fair Value Measurements and Disclosures (Topic 820): Improving Disclosures about Fair Value Measurements. This ASU requires some new disclosures and clarifies some existing disclosure requirements about fair value measurement as set forth in Codification Subtopic 820-10. The FASB’s objective is to improve these disclosures and, thus, increase the transparency in financial reporting. Specifically, ASU 2010-06 amends Codification Subtopic 820-10 to now require:

• A reporting entity to disclose separately the amounts of significant transfers in and out of Level 1 and Level 2 fair value measurements and describe the reasons for the transfers; and

• In the reconciliation for fair value measurements using significant unobservable inputs, a reporting entity should present separately information about purchases, sales, issuances, and settlements.

In addition, ASU 2010-06 clarifies the requirements of the following existing disclosures:

• For purposes of reporting fair value measurement for each class of assets and liabilities, a reporting entity needs to use judgment in determining the appropriate classes of assets and liabilities; and

• A reporting entity should provide disclosures about the valuation techniques and inputs used to measure fair value for both recurring and nonrecurring fair value measurements.

ASU 2010-06 is effective for interim and annual reporting periods beginning after December 15, 2009, except for the disclosures about purchases, sales, issuances, and settlements in the roll forward of activity in Level 3 fair value measurements. Those disclosures are effective for fiscal years beginning after December 15, 2010, and for interim periods within those fiscal years. This guidance will not have an impact on the Company’s financial position or results of operations.

3. Restrictions on Cash and Due From Banks

The Company’s banking subsidiary is required to maintain cash reserve balances with the Federal Reserve Bank. The total required reserve balances were $1,061,000 and $1,074,000 as of December 31, 2009 and 2008, respectively.

4. Securities

The amortized cost and fair value of securities as of December 31, 2009 and 2008, by contractual maturity, are shown below (in thousands). Expected maturities may differ from contractual maturities because the securities may be called or prepaid with or without prepayment penalties.

	December 31, 2009
					Gross		Gross
Securities Available for Sale	Amortized		Fair		Unrealized		Unrealized
Type and maturity	Cost		Value		Gains		Losses
U.S. Treasury securities and obligations of U.S. Government agencies and corporations
After one year but within five years	$	32,503	$	32,620	$	194	$	(77	)
After five years but within ten years		940		933		—		(7	)
		33,443		33,553		194		(84	)
Obligations of state and political subdivisions
Within one year		6,775		6,863		88		—
After one year but within five years		32,022		32,972		958		(8	)
After five years but within ten years		544		562		18		—
		39,341		40,397		1,064		(8	)
Corporate notes
After one year but within five years		1,000		1,026		26		—
		1,000		1,026		26		—
Mortgage-backed securities		1,425		1,515		90		—
Equity securities		975		865		58		(168	)
Total	$	76,184	$	77,356	$	1,432	$	(260	)

	December 31, 2008
					Gross		Gross
Securities Available for Sale	Amortized		Fair		Unrealized		Unrealized
Type and maturity	Cost		Value		Gains		Losses
U.S. Treasury securities and obligations of U.S. Government agencies and corporations
Within one year	$	4,627	$	4,732	$	105	$	—
After one year but within five years		19,961		20,236		275		—
		24,588		24,968		380		—
Obligations of state and political subdivisions
Within one year		3,571		3,593		22		—
After one year but within five years		27,622		28,343		727		(6	)
After five years but within ten years		3,485		3,579		95		(1	)
		34,678		35,515		844		(7	)
Corporate notes
After one year but within five years		1,000		957		—		(43	)
		1,000		957		—		(43	)
Mortgage-backed securities		1,803		1,867		64		—
Equity securities		1,210		1,014		29		(225	)
Total	$	63,279	$	64,321	$	1,317	$	(275	)

Certain obligations of the U.S. Government and state and political subdivisions are pledged to secure public deposits, securities sold under agreements to repurchase and for other purposes as required or permitted by law. The fair value of the pledged assets amounted to $30,403,000, $34,301,000 and $31,348,000 at December 31, 2009, 2008 and 2007, respectively.

In addition to cash received from the scheduled maturities of securities, some investment securities available for sale are sold at current market values during the course of normal operations. Following is a summary of proceeds received from all investment securities transactions, and the resulting realized gains and losses (in thousands):

	Years Ended December 31,
	2009			2008			2007
Gross proceeds from sales of securities	$	5,004		$	9		$	585
Securities available for sale:
Gross realized gains	$	22		$	—		$	—
Gross realized losses		(5	)		(8	)		(9	)
Gross gains from business combinations		—			41			23

The following table shows gross unrealized losses and fair value, aggregated by category and length of time that individual securities have been in a continuous unrealized loss position, at December 31, 2009 (in thousands):

	Less Than 12 Months					12 Months or More					Total
	Fair		Unrealized			Fair		Unrealized			Fair		Unrealized
	Value		Losses			Value		Losses			Value		Losses
U.S. Treasury securities and obligations of U.S. Government agencies and corporations	$	10,897	$	(84	)	$	—	$	—		$	10,897	$	(84	)
Obligations of state and political subdivisions		2,532		(8	)		—		—			2,532		(8	)
Debt securities		13,429		(92	)		—		—			13,429		(92	)
Equity securities		140		(23	)		496		(145	)		636		(168	)
Total temporarily impaired securities	$	13,569	$	(115	)	$	496	$	(145	)	$	14,065	$	(260	)

The unrealized losses noted above are considered to be temporary impairments. Decline in the value of the debt securities is due only to interest rate fluctuations, rather than erosion of quality. As a result, the payment of contractual cash flows, including principal repayment, is not at risk. As management does not intend to sell the securities, does not believe the Company will be required to sell the securities before recovery and expects to recover the entire amortized cost basis, none of the debt securities are deemed to be other-than-temporarily impaired.

Equity securities owned by the Company consist of common stock of various financial services providers (“Bank stocks”) that have traditionally been high-performing stocks. During 2008, market values of most of the Bank stocks materially declined. This trend continued well into 2009. As part of the quarterly analysis performed to assess impairment of its investment portfolio, management determined that some of the unrealized losses in the Bank stock portfolio were “other than temporary”. Considerations used to determine other-than-temporary impairment status to individual holdings include the length of time the stock has remained in an unrealized loss position, and the percentage of unrealized loss compared to the carrying cost of the stock, dividend reduction or suspension, market analyst reviews and expectations, and other pertinent news that would affect expectations for recovery or further decline. In 2009, a total of $226,000 was recorded as an other-than-temporary impairment charge on 3 of the 17 Bank stocks held. Of the remaining 14 Bank stocks held, 8 of the stocks have remained in an unrealized loss position for longer than 12 months, however, six of those holdings increased in value over the six months prior to December 31, 2009, indicating the possibility of recovery. As such, these six securities are deemed to be temporarily impaired as of December 31, 2009. The remaining two holdings in an unrealized loss position for longer than 12 months are also deemed to be temporarily impaired as of December 31, 2009, as management has the ability and intent to hold these equity securities until recovery of unrealized losses. In 2008, a total of $554,000 was recorded as an other-than-temporary impairment charge on eight of the 17 Bank stocks held.

We understand that stocks can be cyclical and will experience some down periods. Historically, bank stocks have sustained cyclical losses, followed by periods of substantial gains. When market values of the Bank stocks recover, accounting standards do not allow reversal of the other-than-temporary impairment charge until the security is sold, at which time any proceeds above the carrying value will be recognized as gains on the sale of investment securities.

There are 15 debt securities that had unrealized losses for less than 12 months. These securities have maturity dates ranging from April 2012 to September 2015. These securities represent approximately 17.8% of the total debt securities amortized cost as of December 31, 2009.

The following table shows gross unrealized losses and fair value, aggregated by category and length of time that individual securities had been in a continuous unrealized loss position, at December 31, 2008 (in thousands):

	Less Than 12 Months					12 Months or More					Total
	Fair		Unrealized			Fair		Unrealized			Fair		Unrealized
	Value		Losses			Value		Losses			Value		Losses
U.S. Treasury securities and obligations of U.S. Government agencies and corporations	$	—	$	—		$	—	$	—		$	—	$	—
Obligations of state and political subdivisions		1,016		(7	)		—		—			1,016		(7	)
Mortgage-backed securities		—		—			—		—			—		—
Corporate and other securities		957		(43	)		—		—			957		(43	)
Debt securities		1,973		(50	)		—		—			1,973		(50	)
Equity securities		743		(181	)		99		(44	)		842		(225	)
Total temporarily impaired securities	$	2,716	$	(231	)	$	99	$	(44	)	$	2,815	$	(275	)

5. Loans

Loans outstanding at the end of each year consisted of the following (in thousands):

	December 31,
	2009			2008
Commercial, financial and agricultural	$	33,783		$	38,755
Real estate — commercial		39,299			32,171
Real estate — construction		24,578			22,144
Real estate — mortgage		135,854			140,016
Home equity		52,957			61,094
Obligations of states and political subdivisions		13,553			7,177
Personal		11,670			13,920
Unearned interest		(64	)		(145	)
Total	$	311,630		$	315,132

The recorded investment in non-performing loans as of each year end follows (in thousands):

	December 31,
	2009		2008
Nonaccrual loans	$	2,629	$	1,255
Accruing loans past due 90 days or more		1,369		664
Restructured loans		—		—
Total non-performing loans	$	3,998	$	1,919

Interest income not recorded on nonaccrual loans was $143,000, $94,000 and $67,000 in 2009, 2008 and 2007, respectively.

The aggregate amount of demand deposits that have been reclassified as loan balances at December 31, 2009 and 2008 are $28,000 and $47,000, respectively.

Pledged Loans

The Bank must maintain sufficient qualifying collateral with the Federal Home Loan Bank (FHLB), in order to secure all loans and credit products. Therefore, a Master Collateral Agreement has been entered into which pledges all mortgage related assets as collateral for future borrowings. Mortgage related assets could include loans or investments. As of December 31, 2009, the amount of loans included in qualifying collateral was $277,336,000, for a collateral value of $158,578,000.

6. Allowance For Loan Losses

To provide for the risk of loss inherent in the process of extending credit, the Bank maintains an allowance for loan losses and for lending-related commitments.

A summary of the transactions in the allowance for loan losses for the last three years (in thousands) is shown below. At $518,000, the level of net charge-offs in 2009 was significantly higher than in the previous two years. The increase in both loans outstanding and non-performing loans indicated the need for a provision for loan losses in 2009 at a level of $627,000, 49% higher than the provision deemed necessary in 2008.

	Years Ended December 31,
	2009			2008			2007
Balance of allowance — beginning of period	$	2,610		$	2,322		$	2,572
Loans charged off:
Commercial, financial and agricultural		47			43			291
Real estate — commercial		32			36			—
Real estate — mortgage		343			15			66
Personal		107			62			61
Total charge-offs		529			156			418
Recoveries of loans previously charged off:
Commercial, financial and agricultural		—			5			8
Real estate — mortgage		—			5			8
Personal		11			13			32
Total recoveries		11			23			48
Net charge-offs		518			133			370
Provision for loan losses		627			421			120
Balance of allowance — end of period	$	2,719		$	2,610		$	2,322
Ratio of net charge-offs during period to average loans outstanding		0.17	%		0.04	%		0.12	%

The Bank has certain loans in its portfolio that are considered to be impaired. It is the policy of the Company to recognize income on impaired loans that have been transferred to nonaccrual status on a cash basis, only to the extent that it exceeds principal balance recovery. Until an impaired loan is placed on nonaccrual status, income is recognized on the accrual basis. Following is a summary of impaired loan data as of the date of each balance sheet presented (in thousands).

	December 31,
	2009		2008
Impaired loans:
Recorded investment at period end	$	8,245	$	1,933
Impaired loan balance for which:
There is a related allowance		1,445		512
There is no related allowance		6,800		1,421
Related allowance on impaired loans		278		142

	Years Ended December 31,
	2009		2008		2007
Average recorded investment in impaired loans	$	5,865	$	1,640	$	846
Interest income recognized (on a cash basis)		611		82		19

7. Bank Owned Life Insurance and Annuities

The Company holds bank-owned life insurance (BOLI), deferred annuities and payout annuities with a combined cash value of $13,066,000 and $12,582,000 at December 31, 2009 and 2008, respectively. As annuitants retire, the deferred annuities may be converted to payout annuities to create payment streams that match certain post-retirement liabilities. The cash surrender value on the BOLI and annuities increased by $484,000, $238,000 and $1,327,000 in 2009, 2008 and 2007, respectively, from earnings recorded as non-interest income and from premium payments, net of cash payments received. The contracts are owned by the Bank in various insurance companies. The crediting rate on the policies varies annually based on the insurance companies’ investment portfolio returns in their general fund and market conditions. Changes in cash value of BOLI and annuities in 2009 and 2008 are shown below (in thousands):

	Life			Deferred		Payout
	Insurance			Annuities		Annuities			Total
Balance as of December 31, 2007	$	11,879		$	230	$	235		$	12,344
Earnings		456			10		10			476
Premiums on existing policies		84			10		—			94
Annuity payments received		—			—		(74	)		(74	)
Proceeds from surrendered policy		(258	)		—		—			(258	)
Balance as of December 31, 2008		12,161			250		171			12,582
Earnings		424			11		(3	)		432
Premiums on existing policies		106			14		—			120
Annuity payments received		—			—		(68	)		(68	)
Balance as of December 31, 2009	$	12,691		$	275	$	100		$	13,066

GAAP requires split-dollar life insurance arrangements to have a liability recognized related to the postretirement benefits covered by an endorsement split-dollar life insurance arrangement, and a liability for the future death benefit. The Company recorded a cumulative effect adjustment to the balance of retained earnings of $480,000 as of January 1, 2008. The impact to pre-tax earnings for the full years of 2009 and 2008 was a decrease of $69,000 and $74,000, respectively.

8. Premises And Equipment

Premises and equipment consist of the following (in thousands):

	December 31,
	2009			2008
Land	$	864		$	864
Buildings and improvements		8,393			8,425
Furniture, computer software and equipment		5,117			5,012
		14,374			14,301
Less: accumulated depreciation		(7,496	)		(6,927	)
	$	6,878		$	7,374

Depreciation expense on premises and equipment charged to operations was $587,000 in 2009, $691,000 in 2008 and $653,000 in 2007.

9. Acquisition

On September 8, 2006, the Company completed its acquisition of a branch office in Richfield, PA. The acquisition included real estate, deposits and loans. The assets and liabilities of the acquired branch office were recorded on the consolidated balance sheet at their estimated fair values as of September 8, 2006, and its results of operations have been included in the consolidated statements of income since such date.

Included in the purchase price of the branch was goodwill and core deposit intangible of $2,046,000 and $449,000, respectively. The core deposit intangible is being amortized over a ten-year period on a straight line basis. The goodwill is not amortized, but is measured annually for impairment. Core deposit intangible amortization expense of $45,000 was recorded in each of the years 2009, 2008 and 2007. Intangible amortization expense projected for the succeeding five years beginning in 2010 is estimated to be $45,000 per year and $74,000 in total for years after 2014.

10. Investment in Unconsolidated Subsidiary

On September 1, 2006, the Company invested in The First National Bank of Liverpool (FNBL), Liverpool, PA, by purchasing 39.16% of its outstanding common stock. This investment is accounted for under the equity method of accounting. The investment is being carried at $3,338,000 as of December 31, 2009, of which $2,329,000 represents the underlying equity in net assets of FNBL. The difference between the investment carrying amount and the amount of the underlying equity, $1,009,000, is considered to be goodwill and is evaluated quarterly for impairment. A loss in value of the investment which is other than a temporary decline will be recognized. Evidence of a loss in value might include, but would not necessarily be limited to, absence of an ability to recover the carrying amount of the investment or inability of FNBL to sustain an earnings capacity which would justify the carrying amount of the investment.

11. Deposits

Deposits consist of the following (in thousands):

	December 31,
	2009		2008
Demand, non-interest bearing	$	55,030	$	54,200
NOW and Money Market		75,766		62,099
Savings		42,536		37,114
Time deposits, $100,000 or more		38,453		39,059
Other time deposits		165,612		164,559
	$	377,397	$	357,031

Aggregate amount of scheduled maturities of time deposits as of December 31, 2009 include the following (in thousands):

	Time Deposits
	$100,000 or more		Other
Maturing in:
2010	$	26,270	$	108,475
2011		5,330		23,783
2012		2,251		9,994
2013		1,784		10,922
2014		2,818		12,438
	$	38,453	$	165,612

12. Borrowings

Borrowings consist of the following (dollars in thousands):

	December 31, 2009					December 31, 2008					December 31, 2007					For the year 2009
																		Weighted
	Outstanding					Outstanding					Outstanding					Average		Average
	Balance		Rate			Balance		Rate			Balance		Rate			Balance		Rate
Securities sold under agreements to repurchase	$	3,207		0.10	%	$	1,944		0.10	%	$	5,431		3.01	%	$	2,369		0.10	%
Short-term borrowings — Federal Home Loan Bank overnight advances		—					8,635		0.59	%		—					200		0.60	%
Long-term debt — Note payable to Federal Home Loan Bank		5,000		2.75	%		5,000		2.75	%		—					5,000		2.75	%
	$	8,207		1.71	%	$	15,579		1.22	%	$	5,431		3.01	%	$	7,569		1.86	%

The maximum balance of short-term borrowings on any one day during 2009 was $6,600,000.

The Bank has repurchase agreements with several of its depositors, under which customers’ funds are invested daily into an interest bearing account. These funds are carried by the Company as short-term debt. It is the Company’s policy to have repurchase agreements collateralized 100% by U.S. Government securities. As of December 31, 2009, the securities that serve as collateral for securities sold under agreements to repurchase had a fair value of $5,178,000. The interest rate paid on these funds is variable and subject to change daily.

The Bank’s maximum borrowing capacity with the Federal Home Loan Bank of Pittsburgh (“FHLB”) is $158,578,000, with an outstanding balance of $5,000,000 as of December 31, 2009. In order to borrow an amount in excess of $38,940,000, the FHLB would require the Bank to purchase additional FHLB Stock. The FHLB is a source of both short-term and long-term funding. The Bank must maintain sufficient qualifying collateral, as defined, to secure all outstanding advances.

The Bank has entered into an agreement under which it can borrow up to $20,000,000 from the FHLB in their Open RepoPlus product. There was an outstanding balance of $8,635,000 as of December 31, 2008. There were no borrowings under this agreement as of December 31, 2009 or December 31, 2007. There is no expiration date on the current agreement.

The Bank has entered into an agreement with the FHLB for long-term debt through their Convertible Select Loan product. The principal amount of the loan is $5,000,000 and has a two-year term, maturing on September 17, 2010. The interest rate of 2.75% is fixed for one year. The loan, at the option of the FHLB, became convertible to an adjustable-rate loan or a fixed rate loan, beginning on September 17, 2009 and quarterly thereafter. If the loan is converted to an adjustable rate loan, the Bank may repay the loan on the conversion date without a prepayment fee. Otherwise, the loan will be converted to a rate equal to the 3-month LIBOR + 31 basis points and will be subject to conversion on the next and subsequent quarterly conversion dates. Prepayment of the loan at any time other than when the loan is being converted to an adjustable-rate loan would require a prepayment fee. The debt is being used by the Bank to match-fund a specific commercial loan with similar balance and term.

13. Operating Lease Obligations

The Company has entered into a number of arrangements that are classified as operating leases. The operating leases are for several branch and office locations. The majority of the branch and office location leases are renewable at the Company’s option. Future minimum lease commitments are based on current rental payments. Rental expense charged to operations, including license fees for branch offices, was $105,000, $104,000 and $103,000 in 2009, 2008 and 2007, respectively.

The following is a summary of future minimum rental payments for the next five years required under operating leases that have initial or remaining noncancellable lease terms in excess of one year as of December 31, 2009 (in thousands):

Years ending December 31,
2010	$	103
2011		97
2012		58
2013		20
2014		22
2015 and beyond		22
Total minimum payments required	$	322

14. Income Taxes

The components of income tax expense for the three years ended December 31 were (in thousands):

	2009		2008		2007
Current tax expense	$	1,585	$	1,448	$	2,005
Deferred tax expense		223		609		94
Total tax expense	$	1,808	$	2,057	$	2,099

Income tax expense related to realized securities gains was $6,000 in 2009, $11,000 in 2008 and $5,000 in 2007.

A reconciliation of the statutory income tax expense computed at 34% to the income tax expense included in the consolidated statements of income follows (dollars in thousands):

	Years Ended December 31,
	2009			2008			2007
Income before income taxes	$	6,914		$	7,781		$	7,533
Effective tax rate		34.0	%		34.0	%		34.0	%
Federal tax at statutory rate		2,351			2,646			2,561
Tax-exempt interest		(439	)		(398	)		(298	)
Net earnings on BOLI		(121	)		(130	)		(141	)
Life insurance proceeds		—			(61	)		—
Dividend from unconsolidated subsidiary		(13	)		—			(34	)
Stock-based compensation		14			14			15
Other permanent differences		16			(14	)		(4	)
Total tax expense	$	1,808		$	2,057		$	2,099
Effective tax rate		26.1	%		26.4	%		27.9	%

Deductible temporary differences and taxable temporary differences gave rise to a net deferred tax asset for the Company as of December 31, 2009 and 2008. The components giving rise to the net deferred tax asset are detailed below (in thousands):

	December 31,
	2009			2008
Deferred Tax Assets
Allowance for loan losses	$	787		$	750
Deferred directors’ compensation		654			681
Employee and director benefits		668			672
Qualified pension liability		—			296
Unrealized loss from securities impairment		208			167
Other		102			68
Total deferred tax assets		2,419			2,634
Deferred Tax Liabilities
Depreciation		(207	)		(168	)
Equity income from unconsolidated subsidiary		(178	)		(120	)
Qualified pension asset		(122	)		—
Loan origination costs		(147	)		(94	)
Prepaid expense		(114	)		(46	)
Unrealized gains on securities available for sale		(398	)		(369	)
Annuity earnings		(39	)		(44	)
Goodwill		(154	)		(108	)
Total deferred tax liabilities		(1,359	)		(949	)
Net deferred tax asset included in other assets	$	1,060		$	1,685

The Company has concluded that the deferred tax assets are realizable (on a more likely than not basis) through the combination of future reversals of existing taxable temporary differences, certain tax planning strategies and expected future taxable income.

It is the Company’s policy to recognize interest and penalties on unrecognized tax benefits in income tax expense in the Consolidated Statements of Income. No significant income tax uncertainties were identified as a result of the Company’s evaluation of its income tax position. Therefore, the Company recognized no adjustment for unrecognized income tax benefits for the years ended December 31, 2009, 2008 and 2007. Years that remain open for potential review by the Internal Revenue Service are 2006 through 2008.

15. Stockholders’ Equity and Regulatory Matters

The Company is authorized to issue 500,000 shares of preferred stock with no par value. The Board has the ability to fix the voting, dividend, redemption and other rights of the preferred stock, which can be issued in one or more series. No shares of preferred stock have been issued.

In August 2000, the Board of Directors adopted a Shareholder Rights Plan and declared a dividend distribution of one right to purchase a share of the Company’s common stock at $11.93 for each share issued and outstanding, upon the occurrence of certain events, as defined in the plan. These rights are fully transferable and expire on August 31, 2010. The rights are not considered potential common shares for earnings per share purposes because there is no indication that any event will occur which would cause them to become exercisable.

The Company has a dividend reinvestment and stock purchase plan. Under this plan, additional shares of Juniata Valley Financial Corp. stock may be purchased at the prevailing market prices with reinvested dividends and voluntary cash payments, within limits. To the extent that shares are not available in the open market, the Company has reserved common stock to be issued under the plan. As of October 2005, any adjustment in capitalization of the Company resulted in a proportionate adjustment to the reserve for this plan. At December 31, 2009, 141,887 shares were available for issuance under the Dividend Reinvestment Plan.

The Company periodically repurchases shares of its common stock under the share repurchase program approved by the Board of Directors. In the third quarter of 2008, the Board updated the share repurchase program, authorizing management to buy back up to an additional 200,000 shares of its common stock. Repurchases have typically been through open market transactions and have complied with all regulatory restrictions on the timing and amount of such repurchases. Shares repurchased have been added to treasury stock and accounted for at cost. These shares may be reissued for stock option exercises, employee stock purchase plan purchases and to fulfill dividend reinvestment program needs. During 2009, 12,600 shares were repurchased in conjunction with this program. Remaining shares authorized in the program were 205,936 as of December 31, 2009.

The Company and the Bank are subject to risk-based capital standards by which all bank holding companies and banks are evaluated in terms of capital adequacy. These regulatory capital requirements are administered by the federal banking agencies. Failure to meet minimum capital requirements can initiate certain mandatory and possibly additional discretionary actions by regulators that, if undertaken, could have a direct material effect on the Company’s financial statements. Under capital adequacy guidelines and the regulatory framework for prompt corrective action, the Company and the Bank must meet specific capital guidelines that involve quantitative measures of the Company’s and the Bank’s assets, liabilities, and certain off-balance sheet items as calculated under regulatory accounting practices. The Company’s and Bank’s capital amounts and classification are also subject to qualitative judgments by the regulators about components, risk weightings, and other factors.

Quantitative measures established by regulation to ensure capital adequacy require the Company and the Bank to each maintain minimum amounts and ratios (set forth in the table below) of Total and Tier I capital (as defined in the regulations) to risk-weighted assets (as defined in the regulations), and Tier I capital (as defined in the regulations) to average assets (as defined in the regulations). Management believes, as of December 31, 2009 and 2008, that the Company and the Bank met all capital adequacy requirements to which they were subject.

As of December 31, 2009, the most recent notification from the regulatory banking agencies categorized the Bank as well capitalized under the regulatory framework for prompt corrective action. To be categorized as well capitalized, the Bank must maintain minimum Total risk-based, Tier I risk-based and Tier I leverage ratios as set forth in the table. To the knowledge of management, there are no conditions or events since these notifications that have changed the Bank’s category.

The table below provides a comparison of the Company’s and the Bank’s risk-based capital ratios and leverage ratios to the minimum regulatory requirements for the periods indicated (dollars in thousands).

Juniata Valley Financial Corp. (Consolidated)

						Minimum Requirement
						For Capital
	Actual					Adequacy Purposes
	Amount		Ratio			Amount		Ratio
As of December 31, 2009:
Total Capital	$	51,773		18.49	%	$	22,396		8.00	%
(to Risk Weighted Assets)
Tier 1 Capital		49,054		17.52	%		11,198		4.00	%
(to Risk Weighted Assets)
Tier 1 Capital		49,054		11.33	%		17,318		4.00	%
(to Average Assets)
As of December 31, 2008:
Total Capital	$	49,959		18.26	%	$	21,888		8.00	%
(to Risk Weighted Assets)
Tier 1 Capital		47,349		17.31	%		10,944		4.00	%
(to Risk Weighted Assets)
Tier 1 Capital		47,349		11.11	%		17,054		4.00	%
(to Average Assets)

The Juniata Valley Bank

											Minimum Regulatory
											Requirements to be
						Minimum Requirement					“Well Capitalized”
						For Capital					under Prompt
	Actual					Adequacy Purposes					Corrective Action Provisions
	Amount		Ratio			Amount		Ratio			Amount		Ratio
As of December 31, 2009:
Total Capital	$	45,675		16.54	%	$	22,086		8.00	%	$	27,608		10.00	%
(to Risk Weighted Assets)
Tier 1 Capital		42,956		15.56	%		11,043		4.00	%		16,565		6.00	%
(to Risk Weighted Assets)
Tier 1 Capital		42,956		10.01	%		17,168		4.00	%		21,460		5.00	%
(to Average Assets)
As of December 31, 2008:
Total Capital	$	44,191		16.38	%	$	21,589		8.00	%	$	26,987		10.00	%
(to Risk Weighted Assets)
Tier 1 Capital		41,581		15.41	%		10,795		4.00	%		16,192		6.00	%
(to Risk Weighted Assets)
Tier 1 Capital		41,581		9.78	%		17,006		4.00	%		21,258		5.00	%
(to Average Assets)

Certain restrictions exist regarding the ability of the Bank to transfer funds to the Company in the form of cash dividends, loans or advances. At December 31, 2009, $36,478,000 of undistributed earnings of the Bank, included in the consolidated stockholders’ equity, was available for distribution to the Company as dividends without prior regulatory approval, subject to regulatory capital requirements above.

16. Calculation Of Earnings Per Share

Basic earnings per share (EPS) is computed by dividing net income by the weighted average number of common shares outstanding for the period. Diluted EPS reflects the potential dilution that could occur if securities or other contracts to issue common stock were exercised or converted into common stock or resulted in the issuance of common stock that then shared in the earnings of the Company. Potential common shares that may be issued by the Company relate solely to outstanding stock options and are determined using the treasury stock method. The following table sets forth the computation of basic and diluted earnings per share:

	Years Ended December 31,
	2009		2008		2007
	(Amounts, except earnings per share, in thousands)
Net income	$	5,106	$	5,724	$	5,434
Weighted-average common shares outstanding		4,341		4,376		4,435
Basic earnings per share	$	1.18	$	1.31	$	1.23
Weighted-average common shares outstanding		4,341		4,376		4,435
Common stock equivalents due to effect of stock options		4		10		9
Total weighted-average common shares and equivalents		4,345		4,386		4,444
Diluted earnings per share	$	1.18	$	1.31	$	1.22
Anti-dilutive stock options outstanding		73		33		21

17. Comprehensive Income

GAAP requires that recognized revenue, expenses, gains and losses be included in net income. Although certain changes in assets and liabilities, such as unrealized gains and losses on available for sale securities, are reported as a separate component of the equity section of the consolidated balance sheet, such items, along with net income, are components of comprehensive income. Components of comprehensive income consist of the following (in thousands):

	Year ended December 31, 2009
	Before			Tax (Expense)
	Tax			or			Net-of-Tax
	Amount			Benefit			Amount
Net income	$	6,914		$	(1,808	)	$	5,106
Other comprehensive income (loss):
Unrealized losses on available for sale securities:
Unrealized holding losses arising during the period		(79	)		27			(52	)
Unrealized holding losses from unconsolidated subsidiary		(17	)		—			(17	)
Less reclassification adjustment for:
gains included in net income		(17	)		6			(11	)
securities impairment charge		226			(77	)		149
Unrecognized pension net gain		413			(140	)		273
Unrecognized pension cost due to change in assumptions		(7	)		2			(5	)
Amortization of pension prior service cost		(2	)		1			(1	)
Amortization of pension net actuarial loss		161			(55	)		106
Other comprehensive income		678			(236	)		442
Total comprehensive income	$	7,592		$	(2,044	)	$	5,548

	Year ended December 31, 2008
	Before			Tax (Expense)
	Tax			or			Net-of-Tax
	Amount			Benefit			Amount
Net income	$	7,781		$	(2,057	)	$	5,724
Other comprehensive income (loss):
Unrealized gains on available for sale securities :
Unrealized holding gains arising during the period		324			(110	)		214
Unrealized holding gains from unconsolidated subsidiary		5			—			5
Less reclassification adjustment for:
gains included in net income		(33	)		11			(22	)
securities impairment charge		554			(188	)		366
Unrecognized pension net loss		(1,894	)		644			(1,250	)
Unrecognized pension cost due to change in assumptions		(42	)		14			(28	)
Amortization of pension prior service cost		(2	)		1			(1	)
Amortization of pension net actuarial loss		38			(12	)		26
Other comprehensive loss		(1,050	)		360			(690	)
Total comprehensive income	$	6,731		$	(1,697	)	$	5,034

	Year ended December 31, 2007
	Before			Tax (Expense)
	Tax			or			Net-of-Tax
	Amount			Benefit			Amount
Net income	$	7,533		$	(2,099	)	$	5,434
Other comprehensive income (loss):
Unrealized gains on available for sale securities :
Unrealized holding gains arising during the period		353			(120	)		233
Unrealized holding gains from unconsolidated subsidiary		14			—			14
Less reclassification adjustment for:
gains included in net income		(14	)		5			(9	)
securities impairment charge		33			(11	)		22
Unrecognized pension net gain		374			(127	)		247
Amortization of pension prior service cost		(2	)		—			(2	)
Amortization of pension net actuarial loss		54			(18	)		36
Other comprehensive income		812			(271	)		541
Total comprehensive income	$	8,345		$	(2,370	)	$	5,975

Components of accumulated other comprehensive loss, net of tax as of December 31 of each of the last three years consist of the following (in thousands):

	12/31/2009			12/31/2008			12/31/2007
Unrealized gains on available for sale securities	$	776		$	707		$	144
Unrecognized expense for defined benefit pension		(1,581	)		(1,954	)		(701	)
Accumulated other comprehensive loss	$	(805	)	$	(1,247	)	$	(557	)

18. Fair Value Measurements

ASC Topic 820, Fair Value Measurements and Disclosures, is effective January 1, 2008, for financial assets and financial liabilities and on January 1, 2009, for non-financial assets and non-financial liabilities. This guidance defines fair value, establishes a framework for measuring fair value under generally accepted accounting principles and expands disclosures about fair value measurements.

Fair value measurement and disclosure guidance defines fair value as the price that would be received to sell the asset or transfer the liability in an orderly transaction (that is, not a forced liquidation or distressed sale) between market participants at the measurement date under current market conditions. Additional guidance is provided on determining when the volume and level of activity for the asset or liability has significantly decreased. The guidance also includes guidance on identifying circumstances when a transaction may not be considered orderly.

Fair value measurement and disclosure guidance provides a list of factors that a reporting entity should evaluate to determine whether there has been a significant decrease in the volume and level of activity for the asset or liability in relation to normal market activity for the asset or liability. When the reporting entity concludes there has been a significant decrease in the volume and level of activity for the asset or liability, further analysis of the information from that market is needed, and significant adjustments to the related prices may be necessary to estimate fair value in accordance with fair value measurement and disclosure guidance.

This guidance clarifies that when there has been a significant decrease in the volume and level of activity for the asset or liability, some transactions may not be orderly. In those situations, the entity must evaluate the weight of the evidence to determine whether the transaction is orderly. The guidance provides a list of circumstances that may indicate that a transaction is not orderly. A transaction price that is not associated with an orderly transaction is given little, if any, weight when estimating fair value.

Fair value measurement and disclosure guidance defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants. A fair value measurement assumes that the transaction to sell the asset or transfer the liability occurs in the principal market for the asset or liability or, in the absence of a principal market, the most advantageous market for the asset or liability. The price in the principal (or most advantageous) market used to measure the fair value of the asset or liability is not to be adjusted for transaction costs. An orderly transaction is a transaction that assumes exposure to the market for a period prior to the measurement date to allow for marketing activities that are usual and customary for transactions involving such assets and liabilities; it is not a forced transaction. Market participants are buyers and sellers in the principal market that are (i) independent, (ii) knowledgeable, (iii) able to transact and (iv) willing to transact.

Fair value measurement and disclosure guidance requires the use of valuation techniques that are consistent with the market approach, the income approach and/or the cost approach. The market approach uses prices and other relevant information generated by market transactions involving identical or comparable assets and liabilities. The income approach uses valuation techniques to convert future amounts, such as cash flows or earnings, to a single present amount on a discounted basis. The cost approach is based on the amount that currently would be required to replace the service capacity of an asset (replacement cost). Valuation techniques should be consistently applied. Inputs to valuation techniques refer to the assumptions that market participants would use in pricing the asset or liability. Inputs may be observable, meaning those that reflect the assumptions market participants would use in pricing the asset or liability developed based on market data obtained from independent sources, or unobservable, meaning those that reflect the reporting entity’s own assumptions about the assumptions market participants would use in pricing the asset or liability developed based on the best information available in the circumstances. In that regard, the guidance establishes a fair value hierarchy for valuation inputs that gives the highest priority to quoted prices in active markets for identical assets or liabilities and the lowest priority to unobservable inputs. The fair value hierarchy is as follows:

Level 1 Inputs — Unadjusted quoted prices in active markets for identical assets or liabilities that the reporting entity has the ability to access at the measurement date.

Level 2 Inputs — Inputs other than quoted prices included in Level 1 that are observable for the asset or liability, either directly or indirectly. These might include quoted prices for similar assets or liabilities in active markets, quoted prices for identical or similar assets or liabilities in markets that are not active, inputs other than quoted prices that are observable for the asset or liability (such as interest rates, volatilities, prepayment speeds, credit risks, etc.) or inputs that are derived principally from or corroborated by market data by correlation or other means.

Level 3 Inputs — Unobservable inputs for determining the fair values of assets or liabilities that reflect an entity’s own assumptions about the assumptions that market participants would use in pricing the assets or liabilities.

A description of the valuation methodologies used for instruments measured at fair value, as well as the general classification of such instruments pursuant to the valuation hierarchy, is set forth below. These valuation methodologies were applied to all of the Company’s financial assets and financial liabilities carried at fair value effective January 1, 2008.

In general, fair value is based upon quoted market prices, where available. If such quoted market prices are not available, fair value is based upon internally developed models that primarily use, as inputs, observable market-based parameters. Valuation adjustments may be made to ensure that financial instruments are recorded at fair value. These adjustments may include amounts to reflect counterparty credit quality, the Company’s creditworthiness, among other things, as well as unobservable parameters. Any such valuation adjustments are applied consistently over time. The Company’s valuation methodologies may produce a fair value calculation that may not be indicative of net realizable value or reflective of future fair values. While management believes the Company’s valuation methodologies are appropriate and consistent with other market participants, the use of different methodologies or assumptions to determine the fair value of certain financial instruments could result in a different estimate of fair value at the reporting date.

Securities Available for Sale. Debt securities classified as available for sale are reported at fair value utilizing Level 2 inputs. For these securities, the Company obtains fair value measurement from an independent pricing service. The fair value measurements consider observable data that may include dealer quotes, market spreads, cash flows, the U.S. Treasury yield curve, live trading levels, trade execution data, market consensus prepayment speeds, credit information and the bond’s terms and conditions, among other things. Equity securities classified as available for sale are reported at fair value using Level 1 inputs.

Impaired Loans. Certain impaired loans are reported on a non-recurring basis at the fair value of the underlying collateral if repayment is expected solely from the collateral. Collateral values are estimated using Level 3 inputs based on customized discounting criteria.

Other Real Estate Owned. Assets included in other real estate owned are reported at fair value on a non-recurring basis. Values are estimated using Level 3 inputs, based on appraisals that consider the sales prices of similar properties in the proximate vicinity.

The following table summarizes financial assets and financial liabilities measured at fair value as of December 31, 2009 and December 31, 2008, segregated by the level of the valuation inputs within the fair value hierarchy utilized to measure fair value (in thousands).

			(Level 1)		(Level 2)		(Level 3)
			Quoted Prices in		Significant		Significant
			Active Markets		Other		Other
	December 31,		for Identical		Observable		Unobservable
	2009		Assets		Inputs		Inputs
Measured at fair value on a recurring basis:
Equity securities available-for-sale	$	865	$	865	$	—	$	—
Debt securities available-for-sale		76,491				76,491		—
Measured at fair value on a non-recurring basis:
Impaired loans		1,167		—		—		1,167
Other real estate owned		476		—		—		476

			(Level 1)		(Level 2)		(Level 3)
			Quoted Prices in		Significant		Significant
			Active Markets		Other		Other
	December 31,		for Identical		Observable		Unobservable
	2008		Assets		Inputs		Inputs
Measured at fair value on a recurring basis:
Equity securities available-for-sale	$	1,014	$	1,014	$	—	$	—
Debt securities available-for-sale		63,307				63,307		—
Measured at fair value on a non-recurring basis:
Impaired loans		370		—		—		370
Other real estate owned		305		—		—		305

Certain non-financial assets and non-financial liabilities measured at fair value on a recurring basis include reporting units measured at fair value in the first step of a goodwill impairment test. Certain non-financial assets measured at fair value on a non-recurring basis include non-financial assets and non-financial liabilities measured at fair value in the second step of a goodwill impairment test, as well as intangible assets and other non-financial long-lived assets measured at fair value for impairment assessment. As stated above, this guidance was applicable to these fair value measurements beginning January 1, 2009 and were not significant at December 31, 2009.

Fair Value of Financial Instruments

The estimated fair values of the Company’s financial instruments are as follows (in thousands):

Financial Instruments
(in thousands)

	December 31, 2009				December 31, 2008
	Carrying		Fair		Carrying		Fair
	Value		Value		Value		Value
Financial assets:
Cash and due from banks	$	18,613	$	18,613	$	12,264	$	12,264
Interest bearing deposits with banks		82		82		193		193
Federal funds sold		1,200		1,200		—		—
Interest bearing time deposits with banks		1,420		1,447		5,325		5,471
Securities		77,356		77,356		64,321		64,321
Restricted investment in FHLB stock		2,197		2,197		2,197		2,197
Total loans, net of unearned interest		308,911		321,342		312,522		323,289
Accrued interest receivable		2,284		2,284		2,315		2,315
Financial liabilities:
Non-interest bearing deposits		55,030		55,030		54,200		54,200
Interest bearing deposits		322,367		327,724		302,831		306,500
Securities sold under agreements to repurchase		3,207		3,207		1,944		1,944
Short-term borrowings		—		—		8,635		8,635
Long-term debt		5,000		5,077		5,000		5,021
Other interest bearing liabilities		1,146		1,148		1,096		1,096
Accrued interest payable		681		681		801		801
Off-balance sheet financial instruments:
Commitments to extend credit		—		—		—		—
Letters of credit		—		—		—		—

Management uses its best judgment in estimating the fair value of the Company’s financial instruments; however, there are inherent weaknesses in any estimation technique. Therefore, the fair value estimates herein are not necessarily indicative of the amounts the Company could have realized in sales transactions on the dates indicated. The estimated fair value amounts have been measured as of their respective year ends and have not been re-evaluated or updated for purposes of these consolidated financial statements subsequent to those respective dates. As such, the estimated fair values of these financial instruments subsequent to the respective reporting dates may be different than the amounts reported at each year end.

The information presented above should not be interpreted as an estimate of the fair value of the entire Company since a fair value calculation is provided only for a limited portion of the Company’s assets and liabilities. Due to a wide range of valuation techniques and the degree of subjectivity used in making the estimates, comparisons between the Company’s disclosures and those of other companies may not be meaningful.

The following describes the estimated fair value of the Company’s financial instruments as well as the significant methods and assumptions used to determine these estimated fair values.

Carrying values approximate fair value for cash and due from banks, interest-bearing demand deposits with other banks, federal funds sold, restricted stock in the Federal Home Loan Bank, interest receivable, non-interest bearing demand deposits, securities sold under agreements to repurchase, other interest bearing liabilities and interest payable.

Interest bearing time deposits with banks — The estimated fair value is determined by discounting the contractual future cash flows, using the rates currently offered for deposits of similar remaining maturities.

Securities Available for Sale — Debt securities classified as available for sale are reported at fair value utilizing Level 2 inputs. For these securities, the Company obtains fair value measurement from an independent pricing service. The fair value measurements consider observable data that may include dealer quotes, market spreads, cash flows, the U.S. Treasury yield curve, live trading levels, trade execution data, market consensus prepayment speeds, credit information and the bond’s terms and conditions, among other things. Equity securities classified as available for sale are reported at fair value using Level 1 inputs.

Loans — For variable-rate loans that reprice frequently and which entail no significant changes in credit risk, carrying values approximated fair value. Substantially all commercial loans and real estate mortgages are variable rate loans. The fair value of other loans (i.e. consumer loans and fixed-rate real estate mortgages) are estimated by calculating the present value of the cash flow difference between the current rate and the market rate, for the average maturity, discounted quarterly at the market rate.

Impaired Loans — Certain impaired loans are reported at the fair value of the underlying collateral if repayment is expected solely from the collateral. Collateral values are estimated using Level 3 inputs based on customized discounting criteria.

Fixed rate time deposits — The estimated fair value is determined by discounting the contractual future cash flows, using the rates currently offered for deposits of similar remaining maturities.

Long-term debt — The fair values of long-term debt are estimated using discounted cash flow analysis, based on incremental borrowing rates for similar types of borrowing arrangements.

Commitments to extend credit and letters of credit — The fair value of commitments to extend credit is estimated using the fees currently charged to enter into similar agreements, taking into account market interest rates, the remaining terms and present credit worthiness of the counterparties. The fair value of guarantees and letters of credit is based on fees currently charged for similar agreements.

19. Employee Benefit Plans

Stock Compensation Plan

Under the 2000 Incentive Stock Option Plan (“the Plan”), options may be granted to officers and key employees of the Company. The Plan provides that the option price per share shall not be less than the fair market value of the stock on the day the option is granted, but in no event less than the par value of such stock. Options granted are exercisable no earlier than one year after the grant and expire ten years after the date of the grant.

The Plan is administered by a committee of the Board of Directors, whose members are not eligible to receive options under the Plan. The Committee determines, among other things, which officers and key employees will receive options, the number of shares to be subject to each option, the option price and the duration of the option. Options vest over three to five years and are exercisable at the grant price, which is at least the fair market value of the stock on the grant date. These options are scheduled to expire through October 20, 2019. The aggregate number of shares that may be issued upon the exercise of options under the Plan is 440,000 shares, with 326,127 shares available for grant as of December 31, 2009. The Plan’s options outstanding at December 31, 2009 have exercise prices between $14.10 and $24.00, with a weighted average exercise price of $18.71 and a weighted average remaining contractual life of 6.0 years.

As of December 31, 2009, there was $106,000 of total unrecognized compensation cost related to nonvested share-based compensation arrangements granted under the Plan. That cost is expected to be recognized through 2014.

Cash received from option exercises under the Plan for the years ended December 31, 2009, 2008 and 2007 was $95,000, $36,000, and $28,000, respectively.

A summary of the status of the Plan as of December 31, 2009, 2008 and 2007, and changes during the years ending on those dates is presented below:

	2009					2008					2007
				Weighted					Weighted					Weighted
				Average					Average					Average
				Exercise					Exercise					Exercise
	Shares			Price		Shares			Price		Shares			Price
Outstanding at beginning of year		85,985		$	18.73		79,512		$	18.31		65,746		$	17.83
Granted		19,864			17.22		13,317			21.10		15,513			20.05
Exercised		(6,698	)		14.14		(2,477	)		14.72		(1,747	)		15.77
Forfeited		(1,678	)		20.02		(4,367	)		20.59		—
Outstanding at end of year		97,473		$	18.71		85,985		$	18.73		79,512		$	18.31
Options exercisable at year-end		61,254		$	18.62		58,187		$	17.69		49,035		$	16.79
Weighted-average fair value of of options granted during the year	$	2.75				$	3.37				$	3.92
Intrinsic value of options exercised during the year	$	15,792				$	15,598				$	9,058

The following table summarizes characteristics of stock options as of December 31, 2009:

			Outstanding						Exercisable
					Contractual		Average				Average
	Exercise				Average Life		Exercise				Exercise
Grant Date	Price		Shares		(Years)		Price		Shares		Price
11/20/2001	$	14.10		5,626		1.35	$	14.10		5,626	$	14.10
11/19/2002		14.25		8,978		2.41		14.25		8,978		14.25
11/18/2003		15.13		10,030		2.95		15.13		10,030		15.13
11/15/2004		20.25		7,832		3.75		20.25		7,832		20.25
10/18/2005		24.00		9,150		4.32		24.00		8,528		24.00
10/17/2006		21.00		9,716		5.71		21.00		8,227		21.00
10/16/2007		20.05		12,960		6.70		20.05		8,014		20.05
10/21/2008		21.10		13,317		8.81		21.10		4,019		21.10
10/20/2009		17.22		19,864		9.80		17.22		—

Defined Benefit Retirement Plan

The Company sponsors a defined benefit retirement plan which covered substantially all of its employees through December 31, 2007. As of January 1, 2008, the plan was amended to close the plan to new entrants. All active participants as of December 31, 2007 became 100% vested in their accrued benefit and, as long as they remain eligible will continue to accrue benefits until retirement. The benefits are based on years of service and the employees’ compensation. The Company’s funding policy is to contribute annually no more than the maximum amount that can be deducted for federal income tax purposes. Contributions are intended to provide not only for benefits attributed to service to date but also for those expected to be earned in the future. The Company does not expect to contribute to the defined benefit plan in 2010.

Management expects that approximately $280,000 will be recorded as net periodic expense for the defined benefit plan, which includes 2010’s service cost and expected amortization out of accumulated other comprehensive income in 2010.

The following table sets forth by level, within the fair value hierarchy, the defined benefit retirement’s plan assets at fair value as of December 31, 2009 (in thousands):

			(Level 1)		(Level 2)		(Level 3)
			Quoted Prices in		Significant		Significant
			Active Markets		Other		Other
	December 31,		for Identical		Observable		Unobservable
	2009		Assets		Inputs		Inputs
Measured at fair value on a recurring basis:
Bank certificates of deposit	$	2,705	$	2,705	$	—	$	—
U.S. Government and agency securities		127		—		127		—
Corporate bonds and notes		1,734		—		1,734		—
Mutual funds		2,534		2,534		—		—
Common stocks		4		4		—		—
Short-term investment		1,257		1,257		—		—
	$	8,361	$	6,500	$	1,861	$	—

The measurement date for the defined benefit plan is December 31. Information pertaining to the activity in the defined benefit plan is as follows (in thousands):

	Years ended December 31,
	2009			2008
Change in projected benefit obligation (PBO)
PBO at beginning of year	$	7,585		$	7,041
Service cost		187			179
Interest cost		449			441
Actuarial loss		104			221
Benefits paid		(323	)		(297	)
PBO at end of year	$	8,002		$	7,585
Change in plan assets
Fair value of plan assets at beginning of year	$	6,715		$	6,102
Actual return on plan assets, net of expenses		969			(1,290	)
Employer contribution		1,000			2,200
Benefits paid		(323	)		(297	)
Fair value of plan assets at end of year	$	8,361		$	6,715
Reconciliation of funded status to net amount recognized
Over (under) funded status	$	359		$	(870	)
Accumulated benefit obligation	$	6,731		$	6,606

Pension expense included the following components for the years ended December 31 (in thousands):

	2009			2008			2007
Service cost during the year	$	187		$	179		$	281
Interest cost on projected benefit obligation		449			441			387
Expected return on plan assets		(459	)		(425	)		(392	)
Net amortization		(2	)		(2	)		(2	)
Recognized net actuarial loss		161			39			54
Net periodic benefit cost	$	336		$	232		$	328

Assumptions used to determine benefit obligations were:

	2009			2008			2007
Discount rate		6.00	%		6.00	%		6.25	%
Rate of compensation increase		4.00			4.00			4.25

Assumptions used to determine the net periodic benefit cost were:

	2009			2008			2007
Discount rate		6.00	%		6.00	%		5.75	%
Expected long-term return on plan assets		7.00			7.00			7.00
Rate of compensation increase		4.00			4.00			3.75

The investment strategy and investment policy for the retirement plan is to target the plan assets to contain 50% equity and 50% fixed income securities. The asset allocation as of December 31, 2009 is approximately 55% fixed income securities, 30% equities and 15% cash equivalents.

Future expected benefit payments (in thousands):

	2010		2011		2012		2013		2014		2015-2019
Estimated future benefit payments	$	375	$	374	$	386	$	397	$	418	$	2,378

Defined Contribution Plan

The Company has a Defined Contribution Plan under which employees, through payroll deductions, are able to defer portions of their compensation. The plan was established in 1994 and, until 2008, the Company had made no contribution to the plan in any form. During 2007, the plan was amended so that, effective January 1, 2008, the Company makes an annual non-elective fully vested contribution equal to 3% of compensation to each eligible participant. As of December 31, 2009, a liability of $165,000 was recorded to satisfy this obligation, and will be credited to employees’ accounts by March 31, 2010. Expense incurred under this plan was $165,000 and $154,000 in 2009 and 2008, respectively.

Employee Stock Purchase Plan

The Company has an Employee Stock Purchase Plan under which employees, through payroll deductions, are able to purchase shares of stock annually. The option price of the stock purchases is between 95% and 100% of the fair market value of the stock on the offering termination date as determined annually by the Board of Directors. The maximum number of shares which employees may purchase under the Plan is 250,000; however, the annual issuance of shares may not exceed 5,000 shares plus any unissued shares from prior offerings. There were 2,434 shares issued in 2009, 2,088 shares issued in 2008 and 939 shares issued in 2007 under this plan. At December 31, 2009, there were 197,640 shares reserved for issuance under the Employee Stock Purchase Plan.

Supplemental Retirement Plans

The Company has non-qualified supplemental retirement plans for directors and key employees. At December 31, 2009 and 2008, the present value of the future liability was $932,000 and $1,022,000, respectively. For the years ended December 31, 2009, 2008 and 2007, $104,000, $64,000 and $127,000, respectively, was charged to expense in connection with these plans. The Company offsets the cost of these plans through the purchase of bank-owned life insurance and annuities. See Note 7.

Deferred Compensation Plans

The Company has entered into deferred compensation agreements with certain directors to provide each director an additional retirement benefit, or to provide their beneficiary a benefit, in the event of pre-retirement death. At December 31, 2009 and 2008, the present value of the future liability was $1,923,000 and $2,004,000, respectively. For the years ended December 31, 2009, 2008 and 2007, $106,000, $124,000 and $152,000, respectively, was charged to expense in connection with these plans. The Company offsets the cost of these plans through the purchase of bank-owned life insurance. See Note 7.

Salary Continuation Plans

The Company has non-qualified salary continuation plans for key employees. At December 31, 2009 and 2008, the present value of the future liability was $1,031,000 and $953,000, respectively. For the years ended December 31, 2009, 2008 and 2007, $104,000, $13,000 and $131,000, respectively, was charged to expense in connection with these plans. The Company offsets the cost of these plans through the purchase of bank-owned life insurance. See Note 7.

20. Financial Instruments With Off-Balance Sheet Risk

The Company is a party to financial instruments with off-balance sheet risk in the normal course of business to meet the financing needs of its customers. These financial instruments may include commitments to extend credit and letters of credit. These instruments involve, to varying degrees, elements of credit risk that are not recognized in the consolidated financial statements.

Exposure to credit loss in the event of non-performance by the other party to the financial instrument for commitments to extend credit and letters of credit is represented by the contractual amount of those instruments. The Bank uses the same credit policies in making these commitments and conditional obligations as it does for on-balance sheet instruments. The Company controls the credit risk of its financial instruments through credit approvals, limits and monitoring procedures; however, it does not generally require collateral for such financial instruments since there is no principal credit risk.

A summary of the Company’s financial instrument commitments is as follows (in thousands):

	December 31,
	2009		2008
Commitments to grant loans	$	31,587	$	32,590
Unfunded commitments under lines of credit		15,002		15,148
Outstanding letters of credit		974		639

Commitments to extend credit are agreements to lend to a customer as long as there is no violation of any condition established in the contract. Commitments generally have fixed expiration dates or other termination clauses and may require payment of a fee. Since portions of the commitments are expected to expire without being drawn upon, the total commitment amounts do not necessarily represent future cash requirements. The Bank evaluates each customer’s creditworthiness on a case-by-case basis. The amount of collateral obtained by the Bank upon extension of credit is based on management’s credit evaluation of the counter-party. Collateral held varies but may include personal or commercial real estate, accounts receivable, inventory and equipment.

Outstanding letters of credit are instruments issued by the Bank that guarantee the beneficiary payment by the Bank in the event of default by the Bank’s customer in the non-performance of an obligation or service. Most letters of credit are extended for one year periods. The credit risk involved in issuing letters of credit is essentially the same as that involved in extending loan facilities to customers. The Bank holds collateral supporting those commitments for which collateral is deemed necessary. The amount of the liability as of December 31, 2009 and 2008 for guarantees under letters of credit issued is not material.

The maximum undiscounted exposure related to these guarantees at December 31, 2009 was $974,000, and the approximate value of underlying collateral upon liquidation that would be expected to cover this maximum potential exposure was $3,271,000.

21. Related-Party Transactions

The Bank has granted loans to certain of its executive officers, directors and their related interests. These loans were made on substantially the same terms, including interest rates and collateral, as those prevailing at the time for comparable transactions with unrelated persons and, in the opinion of management, do not involve more than normal risk of collection. The aggregate dollar amount of these loans was $2,036,000 and $2,045,000 at December 31, 2009 and 2008, respectively. During 2009, $550,000 of new loans were made and repayments totaled $559,000. None of these loans were past due, in non-accrual status or restructured at December 31, 2009.

22. Commitments And Contingent Liabilities

In 2005, the Company extended an agreement to obtain data processing services from an outside service bureau through June 2010. The Company has given proper notice to this outside service bureau to terminate the agreement as of June 2010. No termination penalty was assessed; however, deconversion fees estimated to be approximately $180,000 must be paid during 2010 as the deconversion process takes place. An agreement to obtain technology outsourcing services through a different outside service bureau has been completed as of December 21, 2009, and those services will begin in June 2010. The agreement provides for termination fees if the Company cancels the services prior to the end of the 8-year commitment period. The termination fee shall be an amount equal to one hundred percent of the estimated remaining value of the terminated services if terminated in the first contract year, ninety percent of the estimated remaining value of the terminated services if terminated in the second contract year, eighty percent and seventy percent of the remaining value of the terminated services if terminated in the third and fourth contract years, respectively, and sixty percent of the remaining value of the terminated services if terminated in contract years five through eight. Termination fees are estimated to be approximately $4,224,000 at December 31, 2009. Further, the Company expects to incur costs of approximately $113,000 relating to conversion to and implementation of the new core processing system.

The Company, from time to time, may be a defendant in legal proceedings relating to the conduct of its banking business. Most of such legal proceedings are a normal part of the banking business and, in management’s opinion, the consolidated financial condition and results of operations of the Company would not be materially affected by the outcome of such legal proceedings.

23. Subsequent Events

In January 2010, the Board of Directors declared a dividend of $0.20 per share for the first quarter of 2010 to shareholders of record on February 15, payable on March 1, 2010.

24. Juniata Valley Financial Corp. (Parent Company Only)

Financial information:

CONDENSED BALANCE SHEETS
(in thousands)

	December 31,
	2009		2008
ASSETS:
Cash and cash equivalents	$	451	$	194
Interest bearing deposits with banks		75		155
Investment in bank subsidiary		44,554		42,798
Investment in unconsolidated subsidiary		3,338		3,176
Investment securities available for sale		2,097		2,040
Other assets		113		151
TOTAL ASSETS	$	50,628	$	48,514
LIABILITIES:
Income tax payable	$	—	$	29
Accounts payable and other liabilities		25		—
STOCKHOLDERS’ EQUITY		50,603		48,485
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY	$	50,628	$	48,514

CONDENSED STATEMENTS OF INCOME
(in thousands)

	Years Ended December 31,
	2009			2008			2007
INCOME:
Interest on deposits with banks	$	8		$	10		$	17
Interest and dividends on investment securities available for sale		48			103			168
Dividends from bank subsidiary		3,765			2,611			4,968
Income from unconsolidated subsidiary		217			207			192
Securities impairment charge		(153	)		(554	)		—
Gain (Loss) on the sale of investment securities		(5	)		5			—
TOTAL INCOME		3,880			2,382			5,345
EXPENSE:
Non-interest expense		102			111			153
TOTAL EXPENSE		102			111			153
INCOME BEFORE INCOME TAXES (BENEFIT) AND EQUITY IN UNDISTRIBUTED NET INCOME OF SUBSIDIARY		3,778			2,271			5,192
Income tax expense (benefit)		(22	)		(131	)		32
		3,800			2,402			5,160
Undistributed net income of subsidiary		1,306			3,322			274
NET INCOME	$	5,106		$	5,724		$	5,434

CONDENSED
STATEMENTS OF CASH FLOWS
(in thousands)

	Years Ended December 31,
	2009			2008			2007
Cash flows from operating activities:
Net income	$	5,106		$	5,724		$	5,434
Adjustments to reconcile net income to net cash provided by operating activities:
Undistributed net income of subsidiary		(1,306	)		(3,322	)		(274	)
Net amortization of securities premiums		2			3			—
Realized losses (gains) on sales of investment securities		5			(5	)		—
Securities impairment charges		153			554			—
Income from unconsolidated subsidiary, net of dividends of $46, $0 and $126		(171	)		(207	)		(66	)
Decrease in interest and other assets		5			73			355
Decrease in taxes payable		(29	)		(9	)		(64	)
Increase (decrease) in accounts payable and other liabilities		25			(6	)		32
Net cash provided by operating activities		3,790			2,805			5,417
Cash flows from investing activities:
Purchases of available for sale securities		(1,492	)		(720	)		(762	)
Proceeds from the sale of available for sale securities		4			5			—
Proceeds from the maturity and principal repayments of available for sale investment securities		1,345			2,350			340
Proceeds from the maturity of interest bearing time deposits		80			200			135
Net cash (used in) provided by investing activities		(63	)		1,835			(287	)
Cash flows from financing activities:
Cash dividends		(3,386	)		(3,241	)		(4,210	)
Purchase of treasury stock		(217	)		(1,518	)		(1,069	)
Treasury stock issued for dividend reinvestment and employee stock purchase plan		133			78			47
Net cash used in financing activities		(3,470	)		(4,681	)		(5,232	)
Net increase (decrease) in cash and cash equivalents		257			(41	)		(102	)
Cash and cash equivalents at beginning of year		194			235			337
Cash and cash equivalents at end of year	$	451		$	194		$	235

25. Quarterly Results Of Operations (Unaudited)

The unaudited quarterly results of operations for the years ended December 31, 2009 and 2008 follow (in thousands, except per-share data):

	2009 Quarter ended
	March 31		June 30			September 30			December 31
Total interest income	$	5,936	$	5,915		$	5,747		$	5,670
Total interest expense		1,919		1,862			1,812			1,686
Net interest income		4,017		4,053			3,935			3,984
Provision for loan losses		135		77			165			250
Gains (losses) from the sale of assets		6		27			(33	)		(2	)
Securities impairment charge		—		(226	)		—			—
Other income		1,236		1,108			985			1,070
Other expense		3,191		3,315			3,004			3,109
Income before income taxes		1,933		1,570			1,718			1,693
Income tax expense		523		405			430			450
Net income	$	1,410	$	1,165		$	1,288		$	1,243
Per-share data:
Basic earnings	$	.32	$	.27		$	.30		$	.29
Diluted earnings		.32		.27			.30			.29
Cash dividends		.19		.19			.20			.20

	2008 Quarter ended
	March 31		June 30			September 30			December 31
Total interest income	$	6,363	$	6,283		$	6,345		$	6,239
Total interest expense		2,481		2,320			2,223			2,033
Net interest income		3,882		3,963			4,122			4,206
Provision for loan losses		32		112			147			130
Gains (losses) from the sale of assets		7		87			(9	)		6
Securities impairment charge		—		(393	)		—			(161	)
Other income		1,125		1,228			1,112			1,035
Other expense		3,041		2,945			3,098			2,924
Income before income taxes		1,941		1,828			1,980			2,032
Income tax expense		539		431			529			558
Net income	$	1,402	$	1,397		$	1,451		$	1,474
Per-share data:
Basic earnings	$	.32	$	.32		$	.33		$	.34
Diluted earnings		.32		.32			.33			.34
Cash dividends		.18		.18			.19			.19

Common Stock Market Prices and Dividends

The common stock of Juniata Valley Financial Corp. is quoted under the symbol “JUVF.OB” on the over-the-counter (“OTC”) Electronic Bulletin Board, a regulated electronic quotation service made available through, and governed by, the NASDAQ system. As of December 31, 2009, the number of stockholders of record of the Company’s common stock was 1,799.

Prices presented below are bid prices between broker-dealers, which do not include retail mark-ups or markdowns or any commission to the broker-dealer. The published bid prices do not necessarily reflect prices in actual transactions.

	2009
					Dividends
Quarter Ended	High		Low		Declared
March 31	$	19.00	$	16.00	$	0.19
June 30		18.50		16.00		0.19
September 30		18.00		16.80		0.20
December 31		17.95		17.10		0.20

	2008
					Dividends
Quarter Ended	High		Low		Declared
March 31	$	21.50	$	19.50	$	0.18
June 30		21.50		20.05		0.18
September 30		22.00		19.60		0.19
December 31		21.15		19.00		0.19

As stated in “Note 15 — Stockholders’ Equity and Regulatory Matters” in the Notes to Consolidated Financial Statements, the Company is subject to various regulatory capital requirements that limit the amount of capital available for dividends. While the Company expects to continue its policy of regular dividend payments, no assurance of future dividend payments can be given. Future dividend payments will depend upon maintenance of a strong financial condition, future earnings, capital and regulatory requirements, future prospects, business conditions and other factors deemed relevant by the Board of Directors.

For further information on stock quotes, please contact any licensed broker-dealer, some of which make a market in Juniata Valley Financial Corp. stock.

Corporate Information

Corporate Headquarters
Juniata Valley Financial Corp.
Bridge and Main Streets
P.O. Box 66
Mifflintown, PA 17059
(717) 436-8211
JVBonline.com

Investor Information
JoAnn N. McMinn,
Senior Vice President and Chief Financial Officer
P.O. Box 66
Mifflintown, PA 17059
JoAnn.McMinn@JVBonline.com

Information Availability

Information about the Company’s financial performance may be found at www.JVBonline.com, following the “Investor Information” link.

All reports filed electronically by Juniata Valley Financial Corp. with the United States Securities and Exchange Commission (SEC), including the Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K, as well as any amendments to those reports, are also accessible at no cost on the SEC’s web site at www.SEC.gov.

Additionally, a copy of the Company’s Annual Report to the SEC on Form 10-K for the year ended December 31, 2009 will be supplied without charge (except for exhibits) upon written request. Please direct all inquiries to Ms. JoAnn McMinn, as detailed above.

Pursuant to Part 350 of FDIC’s Annual Disclosure Regulation, Juniata Valley Financial Corp. will make available to you upon request, financial information about The Juniata Valley Bank. Please contact:

Ms. Danyelle Pannebaker
The Juniata Valley Bank
P.O. Box 66
Mifflintown, PA 17059

Investment Considerations

In analyzing whether to make, or to continue, an investment in Juniata Valley Financial Corp., investors should consider, among other factors, the information contained in this Annual Report and certain investment considerations and other information more fully described in our Annual Report on Form 10-K for the year ended December 31, 2009, a copy of which can be obtained as described above.

Registrar and Transfer Agent

Registrar and Transfer Company
10 Commerce Drive
Cranford, New Jersey 07016-3572
Telephone: (800) 368-5948
Website: www.RTCo.com
Email: info@RTCo.com

Stockholders of record may access their accounts via the Internet to review account holdings and transaction history through Registrar and Transfer Company’s website: www.RTCo.com.

Information regarding the Company’s Dividend Reinvestment and Stock Purchase Plan may be obtained by contacting Registrar and Transfer Company, through the means listed above.

The Company offers a dividend direct deposit option whereby shareholders of record may have their dividends deposited directly into the bank account of their choice on the dividend payment date. Please contact Registrar and Transfer Company for further information and to register for this service.

Annual Meeting of Shareholders

The Annual Meeting of Shareholders of Juniata Valley Financial Corp. will be held at 10:30 a.m., on Tuesday, May 18, 2010 at the Quality Inn Suites, 13015 Ferguson Valley Road, Burnham, Pennsylvania.

EX-21.1

Exhibit 21.1
SUBSIDIARIES OF JUNIATA VALLEY FINANCIAL CORP.

Name of Subsidiary	State or Jurisdiction of Incorporation	Trade Name (If any)
The Juniata Valley Bank	Pennsylvania	None
Bridge and Main Streets
Mifflintown, PA 17059

EX-23.1

Exhibit 23.1

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We hereby consent to the incorporation by reference in the Registration Statements on Form S-8 (No. 333-02007) filed with the SEC on March 28, 1996, Form S-8 (No. 333-36610) filed with the SEC on May 9, 2000 and Form S-3D (No. 333-129023) filed with the SEC on October 14, 2005 of Juniata Valley Financial Corp. of our reports dated March 12, 2010, relating to the consolidated financial statements and Juniata Valley Financial Corp.’s internal control over financial reporting, which appears in this Annual Report on Form 10K for the year ended December 31, 2009.

/s/ ParenteBeard LLC

ParenteBeard LLC
Lancaster, Pennsylvania
March 12, 2010

EX-31.1

Exhibit 31.1

CERTIFICATION

I, Francis J. Evanitsky, certify that:

1. I have reviewed this annual report on Form 10-K of Juniata Valley Financial Corp.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a) Designed such disclosure controls and procedures or caused such disclosure controls and procedures to be designed under our supervision to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: 03/12/2010	/s/ Francis J. Evanitsky
	Chief Executive Officer

EX-31.2

Exhibit 31.2

CERTIFICATION

I, JoAnn N. McMinn, certify that:

1. I have reviewed this annual report on Form 10-K of Juniata Valley Financial Corp.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f) for the registrant and have:

a) Designed such disclosure controls and procedures or caused such disclosure controls and procedures to be designed under our supervision to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: 03/12/2010	/s/ JoAnn N. McMinn
	Chief Financial Officer

EX-32.1

Exhibit 32.1

SECTION 1350 CERTIFICATION

I, Francis J. Evanitsky, of Juniata Valley Financial Corp., certify, pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, 18 U.S.C. Section 1350, that:

1. The Annual Report on Form 10-K of the Company for the annual period ended December 31, 2009 (“the Report”) fully complies with the requirements of Section 13(a) of the Securities Exchange Act of 1934 (15 U.S.C. 78m); and

2. The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

The foregoing certification is being furnished solely pursuant to 18 U.S.C. Section 1350 and is not being filed as part of the Report or as a separate disclosure document.

/s/ Francis J. Evanitsky
Chief Executive Officer	Date: 03/12/2010

EX-32.2

Exhibit 32.2

SECTION 1350 CERTIFICATION

I, JoAnn N. McMinn, of Juniata Valley Financial Corp., certify, pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, 18 U.S.C. Section 1350, that:

1. The Annual Report on Form 10-K of the Company for the annual period ended December 31, 2009 (“the Report”) fully complies with the requirements of Section 13(a) of the Securities Exchange Act of 1934 (15 U.S.C. 78m); and

2. The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

The foregoing certification is being furnished solely pursuant to 18 U.S.C. Section 1350 and is not being filed as part of the Report or as a separate disclosure document.

/s/ JoAnn N. McMinn
Chief Financial Officer	Date: 03/12/2010