Exhibit 24

     POWER OF ATTORNEY



        Know all by these presents, that the undersigned hereby constitutes and

appoints each of Robert Normile, Andrew Paalborg, Julie Kwok  and Tiffani Zack

Magri, signing singly, the undersigned's true and lawful attorney-in-fact to:



            1)    prepare, execute in the undersigned's name and on the

                  undersigned's behalf, and submit to the U.S. Securities and

                  Exchange Commission (the "SEC") a Form ID, including

                  amendments thereto, and any other documents necessary or

                  appropriate to obtain codes and passwords enabling the

                  undersigned to make electronic filings with the SEC of reports

                  required by Section 16(a) of the Securities Exchange Act of

                  1934 or any rule or regulation of the SEC;



            2)    execute for and on behalf of the undersigned, in the

                  undersigned's capacity as an officer and/or director of

                  Mattel, Inc. (the "Company"), Forms 3, 4, and 5 in accordance

                  with Section 16(a) of the Securities Exchange Act of 1934 and

                  the rules thereunder;



            3)    do and perform any and all acts for and on behalf of the

                  undersigned which may be necessary or desirable to complete

                  and execute any such Form 3, 4, or 5, complete and execute any

                  amendment or amendments thereto, and timely file such form

                  with the SEC and any stock exchange or similar authority; and



            4)    take any other action of any type whatsoever in connection

                  with the foregoing which, in the opinion of such

                  attorney-in-fact, may be of benefit to, in the best interest

                  of, or legally required by, the undersigned, it being

                  understood that the documents executed by such

                  attorney-in-fact on behalf of the undersigned pursuant to this

                  Power of Attorney shall be in such form and shall contain such

                  terms and conditions as such attorney-in-fact may approve in

                  such attorney-in-fact's discretion.



        The undersigned hereby grants to each such attorney-in-fact full power

and authority to do and perform any and every act and thing whatsoever

requisite, necessary, or proper to be done in the exercise of any of the rights

and powers herein granted, as fully to all intents and purposes as the

undersigned might or could do if personally present, with full power of

substitution or revocation, hereby ratifying and confirming all that such

attorney-in-fact, or such attorney-in-fact's substitute or substitutes, shall

lawfully do or cause to be done by virtue of this power of attorney and the

rights and powers herein granted. The undersigned acknowledges that the

foregoing attorneys-in-fact, in serving in such capacity at the request of the

undersigned, are not assuming, nor is the Company assuming, any of the

undersigned's responsibilities to comply with Section 16 of the Securities

Exchange Act of 1934.



        This Power of Attorney shall remain in full force and effect until the

undersigned is no longer required to file Forms 3, 4 and 5 with respect to the

undersigned's holdings of and transactions in securities issued by the Company,

unless earlier revoked by the undersigned in a signed writing delivered to the

foregoing attorneys-in-fact.



        IN WITNESS WHEREOF, the undersigned has caused this Power of Attorney to

be executed as of this 9th day of February 2011.



                                        /s/ Christopher P. Schaden

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                                             Signature



                                            Christopher P. Schaden

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                                             Print Name