0001127602-14-008594.txt : 20140226 0001127602-14-008594.hdr.sgml : 20140226 20140226143050 ACCESSION NUMBER: 0001127602-14-008594 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20140224 FILED AS OF DATE: 20140226 DATE AS OF CHANGE: 20140226 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: HERSHEY CO CENTRAL INDEX KEY: 0000047111 STANDARD INDUSTRIAL CLASSIFICATION: SUGAR & CONFECTIONERY PRODUCTS [2060] IRS NUMBER: 230691590 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 100 CRYSTAL A DRIVE STREET 2: P O BOX 810-EXTERNAL RPTG & COMPLIANCE CITY: HERSHEY STATE: PA ZIP: 17033-0810 BUSINESS PHONE: 7175344200 MAIL ADDRESS: STREET 1: P O BOX 810-EXTERNAL RPTG & COMPLIANCE STREET 2: 100 CRYSTAL A DRIVE CITY: HERSHEY STATE: PA ZIP: 17033-0810 FORMER COMPANY: FORMER CONFORMED NAME: HERSHEY FOODS CORP DATE OF NAME CHANGE: 19920703 FORMER COMPANY: FORMER CONFORMED NAME: HERSHEY CHOCOLATE CORP DATE OF NAME CHANGE: 19680401 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: WALLING KEVIN R CENTRAL INDEX KEY: 0001342113 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-00183 FILM NUMBER: 14644039 MAIL ADDRESS: STREET 1: 1600 TECHNOLOGY WAY STREET 2: P.O. BOX 231 CITY: LATROBE STATE: PA ZIP: 15650 FORMER NAME: FORMER CONFORMED NAME: Walling Kevin R DATE OF NAME CHANGE: 20051021 4 1 form4.xml PRIMARY DOCUMENT X0306 4 2014-02-24 0000047111 HERSHEY CO HSY 0001342113 WALLING KEVIN R 100 CRYSTAL A DRIVE HERSHEY PA 17033 1 SVP Chief HR Officer Common Stock 2014-02-24 4 M 0 7355 60.68 A 32727 D Common Stock 2014-02-24 4 S 0 7355 108.022 D 25372 D Common Stock 2014-02-24 4 M 0 13567 55.12 A 38939 D Common Stock 2014-02-24 4 S 0 13567 107.383 D 25372 D Non-qualified Stock Option (Right to Buy) 60.68 2014-02-24 4 M 0 7355 0 D 2022-02-20 Common Stock 7355 22065 D Non-qualified Stock Option (Right to Buy) 55.12 2014-02-24 4 M 0 13567 0 D 2021-06-13 Common Stock 13567 13568 D The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 18, 2014, as amended. This reflects the weighted average price for the shares, which were sold in multiple transactions at prices that ranged from $107.58 to $108.34. Upon the request of the SEC staff, the issuer or a security holder of the issuer, the reporting person undertakes to provide information regarding the number of shares sold at each separate price. This reflects the weighted average price for the shares, which were sold in multiple transactions at prices that ranged from $107.17 to $107.58. Upon the request of the SEC staff, the issuer or a security holder of the issuer, the reporting person undertakes to provide information regarding the number of shares sold at each separate price. The options vest according to the following schedule: 25% vested on February 21, 2013, 25% vested on February 21, 2014, 25% will vest on February 21, 2015 and 25% will vest on February 21, 2016. The options vest according to the following schedule: 25% vested on June 14, 2012, 25% vested on June 14, 2013, 25% will vest on June 14, 2014 and 25% will vest on June 14, 2015. /s/ Kathleen S. Purcell, Agent for Kevin R. Walling 2014-02-25