SEC Form 4

FORM 4		UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940	OMB APPROVAL OMB Number: 3235-0287 Expires: December 31, 2014 Estimated average burden hours per response: 0.5
	Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person* CAMPBELL WILLIAM V (Last) (First) (Middle) 1 INFINITE LOOP (Street) CUPERTINO CA 95014 (City) (State) (Zip)	2. Issuer Name and Ticker or Trading Symbol APPLE INC [ AAPL ]	5. Relationship of Reporting Person(s) to Issuer (Check all applicable) X Director 10% Owner Officer (give title below) Other (specify below)
	3. Date of Earliest Transaction (Month/Day/Year) 02/28/2006
	4. If Amendment, Date of Original Filed (Month/Day/Year)	6. Individual or Joint/Group Filing (Check Applicable Line) X Form filed by One Reporting Person Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	02/28/2006		P (1)		3,600	A	$71.52	2,900	D
Common Stock	04/17/2006		S (1)		2,200	D	$65.17	2,900	D
Common Stock	06/16/2006		S (1)		1,400	D	$58.14	2,900	D
Common Stock	09/12/2006		P (1)		2,600	A	$72.78	2,900	D
Common Stock	01/26/2007		P (1)		2,900	A	$85.99	2,900	D
Common Stock	07/12/2007		S (1)		2,600	D	$133.18	2,900	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The transactions disclosed on this Form 4 were identified by Apple Inc. (the "Company") during a survey of Mr. Campbell's equity holdings. These transactions originated in an account controlled by an independent investment manager for the benefit of Mr. Campbell and his spouse. Neither Mr. Campbell nor his spouse is involved in the management or direction of the account and neither was aware of these transactions. Upon learning of these transactions, Mr. Campbell and the Company promptly conducted a thorough review. The review determined that two transactions disclosed on this Form 4 yielded disgorgable profits pursuant to Section 16(b) of the Securities Exchange Act of 1934. Mr. Campbell has repaid these profits to the Company. Mr. Campbell and the Company, in cooperation with the investment manager, have instituted safeguards to ensure that future disclosable transactions in Company securities, if any, are promptly identified and reported.

	/s/ William V. Campbell	10/25/2007
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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