10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)

x           QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended May 31, 2012

OR

o           TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ___________ to ____________.

Commission file number: 0-4957

EDUCATIONAL DEVELOPMENT CORPORATION

(Exact name of registrant as specified in its charter)

Delaware	73-0750007
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification No.)
10302 East 55th Place, Tulsa, Oklahoma	74146-6515
(Address of principal executive offices)	(Zip Code)

Registrant’s telephone number, including area code (918) 622-4522

Indicate by check mark whether the registrant (1) has filed all reports to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.   Yes x       No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 229.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes x       No o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See definitions of “large accelerated filer”, “accelerated filer”, and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

         Large accelerated filer o                                                                                          Accelerated filer  o

         Non-accelerated filer o                                                                                            Smaller reporting company x

Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act)   Yes o       No x

As of July 9, 2012, there were 3,926,949 shares of Educational Development Corporation Common Stock, $0.20 par value outstanding.

TABLE OF CONTENTS

		Page
PART I. FINANCIAL INFORMATION
Item 1.	Financial Statements	3
Item 2.	Management's Discussion and Analysis of Financial Condition and Results of Operations	10
Item 3.	Quantitative and Qualitative Disclosures About Market Risk	14
Item 4.	Controls and Procedures	14
PART II. OTHER INFORMATION
Item 1.	Legal Proceedings	15
Item 1A	Risk Factors	15
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	15
Item 3.	Defaults Upon Senior Securities	15
Item 4.	Mine Safety Disclosures	15
Item 5.	Other Information	16
Item 6.	Exhibits	16
Signatures		17

PART I.  FINANCIAL INFORMATION

ITEM 1.   FINANCIAL STATEMENTS

EDUCATIONAL DEVELOPMENT CORPORATION

CONDENSED BALANCE SHEETS (UNAUDITED)

ASSETS	May 31, 2012			February 29, 2012
CURRENT ASSETS:
Cash and cash equivalents	$	1,214,700		$	760,100
Accounts receivable, less allowance for doubtful accounts and       sales returns $529,300 (May 31) and  $556,300 (February 29)		3,306,300			3,575,000
Inventories—Net		10,277,400			9,854,000
Prepaid expenses and other assets		190,700			277,100
Deferred income taxes		346,100			379,800
Total current assets		15,335,200			14,846,000
INVENTORIES—Net		503,000			548,000
PROPERTY, PLANT AND EQUIPMENT—Net		1,986,500			2,000,400
INVESTMENT IN NONMARKETABLE EQUITY SECURITIES		332,800			250,000
OTHER ASSETS		301,100			301,100
DEFERRED INCOME TAXES		61,700			65,900
TOTAL ASSETS	$	18,520,300		$	18,011,400
LIABILITIES AND SHAREHOLDERS’ EQUITY
CURRENT LIABILITIES:
Revolving credit agreement	$	250,000		$	250,000
Accounts payable		2,520,100			1,793,900
Accrued salaries and commissions		446,400			436,700
Income taxes payable		153,900			64,200
Dividends payable		470,000			469,600
Other current liabilities		576,100			779,400
Total current liabilities		4,416,500			3,793,800
COMMITMENTS
SHAREHOLDERS’ EQUITY:
Common stock, $0.20 par value; Authorized 8,000,000 shares;     Issued 6,041,040 (May 31 and February 29) shares;     Outstanding 3,916,766 (May 31) and 3,913,183 (February 29) shares		1,208,200			1,208,200
Capital in excess of par value		8,548,000			8,548,000
Retained earnings		16,005,100			16,124,900
		25,761,300			25,881,100
Less treasury stock, at cost		(11,657,500	)		(11,663,500	)
		14,103,800			14,217,600
TOTAL LIABILITIES AND SHAREHOLDERS’ EQUITY	$	18,520,300		$	18,011,400

See notes to condensed financial statements.

3

EDUCATIONAL DEVELOPMENT CORPORATION

CONDENSED STATEMENTS OF EARNINGS (UNAUDITED)

	Three Months Ended May 31,
	2012			2011
GROSS SALES	$	9,603,900		$	9,303,900
Less discounts and allowances		(3,228,500	)		(3,265,300	)
Transportation revenue		219,200			225,800
NET REVENUES		6,594,600			6,264,400
COST OF SALES		2,475,900			2,440,400
Gross margin		4,118,700			3,824,000
OPERATING EXPENSES:
Operating and selling		1,601,200			1,645,800
Sales commissions		1,366,500			1,224,500
General and administrative		591,600			478,400
		3,559,300			3,348,700
OTHER INCOME		2,500			5,400
EARNINGS BEFORE INCOME TAXES		561,900			480,700
INCOME TAXES		211,700			180,500
NET EARNINGS	$	350,200		$	300,200
BASIC AND DILUTED EARNINGS PER SHARE:
Basic	$	0.09		$	0.08
Diluted	$	0.09		$	0.08
DIVIDENDS PER SHARE	$	0.12		$	0.12
WEIGHTED AVERAGE NUMBER OF    COMMON AND EQUIVALENT SHARES OUTSTANDING:
Basic		3,918,280			3,897,129
Diluted		3,918,280			3,899,026

See notes to condensed financial statements.

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EDUCATIONAL DEVELOPMENT CORPORATION

CONDENSED STATEMENT OF CHANGES IN SHAREHOLDERS’ EQUITY (UNAUDITED)

FOR THE THREE MONTHS ENDED MAY 31, 2012

	Common Stock
	(par value $0.20 per share)
	Number of				Capital in					Treasury Stock
	Shares				Excess of		Retained			Number of						Shareholders’
	Issued		Amount		Par Value		Earnings			Shares			Amount			Equity
BALANCE—March 1, 2012		6,041,040	$	1,208,200	$	8,548,000	$	16,124,900			2,127,857		$	(11,663,500	)	$	14,217,600
Purchases of treasury stock		-		-		-		-			10,200			(49,100	)		(49,100	)
Sales of treasury stock		-		-		-		-			(13,783	)		55,100			55,100
Dividends declared ($.12/share)		-		-		-		(470,000	)		-			-			(470,000	)
Net earnings		-		-		-		350,200			-			-			350,200
BALANCE—May 31, 2012		6,041,040	$	1,208,200	$	8,548,000	$	16,005,100			2,124,274		$	(11,657,500	)	$	14,103,800

See notes to condensed financial statements.

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EDUCATIONAL DEVELOPMENT CORPORATION

CONDENSED STATEMENTS OF CASH FLOWS (UNAUDITED)

FOR THE THREE MONTHS ENDED MAY 31,

	2012			2011
CASH FLOWS FROM OPERATING ACTIVITIES:	$	1,017,500		$	427,000
CASH FLOWS FROM INVESTING ACTIVITIES:
Investment in nonmarketable equity securites		(82,800	)		-
Purchases of property, plant and equipment		(16,500	)		-
Net cash used in investing activities		(99,300	)		-
CASH FLOWS FROM FINANCING ACTIVITIES:
Cash paid to acquire treasury stock		(49,100	)		(154,200	)
Cash received from sales of treasury stock		55,100			51,600
Dividends paid		(469,600	)		(468,700	)
Net cash used in financing activities		(463,600	)		(571,300	)
NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS		454,600			(144,300	)
CASH AND CASH EQUIVALENTS—BEGINNING OF PERIOD		760,100			1,988,200
CASH AND CASH EQUIVALENTS—END OF PERIOD	$	1,214,700		$	1,843,900
SUPPLEMENTAL DISCLOSURE OF CASH  FLOW   INFORMATION:
Cash paid for interest	$	2,600		$	-
Cash paid for income taxes	$	84,100		$	81,000

See notes to condensed financial statements.

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NOTES TO CONDENSED FINANCIAL STATEMENTS (Unaudited)

Note 1 –  The information shown with respect to the three months ended May 31, 2012 and 2011, respectively, which is unaudited, includes all adjustments which in the opinion of Management are considered to be necessary for a fair presentation of earnings for such periods.  The adjustments reflected in the financial statements represent normal recurring adjustments.  The results of operations for the three months ended May 31, 2012 and 2011, respectively, are not necessarily indicative of the results to be expected at year end due to seasonality of the product sales.

These financial statements and notes are prepared pursuant to the rules and regulations of the Securities and Exchange Commission for interim reporting and should be read in conjunction with the financial statements and accompanying notes contained in our Annual Report to Shareholders for the Fiscal Year ended February 29, 2012.

Note 2 – Effective June 30, 2012, we signed a Fourteenth Amendment to the Credit and Security Agreement with Arvest Bank (the Bank) which provided a $2,500,000 line of credit through June 30, 2013.  Interest is payable monthly at the greater of (a) prime-floating rate minus 0.75% or (b) 4.00%.  At May 31, 2012, the rate in effect was 4.00%.  Borrowings are collateralized by substantially all the assets of the Company.

At May 31, 2012, we had $250,000 debt outstanding under this agreement. Available credit under the revolving credit agreement was $2,250,000 at May 31, 2012.   This agreement also contains a provision for our use of the Bank’s letters of credit.  The Bank agrees to issue, or obtain issuance of commercial or stand-by letters of credit provided that no letters of credit will have an expiry date later than June 30, 2013 and that the sum of the line of credit plus the letters of credit would not exceed the borrowing base in effect at the time. The agreement contains provisions that require us to maintain specified financial ratios, restrict transactions with related parties, prohibit mergers or consolidation, disallow additional debt, and limit the amount of compensation, salaries, investments, capital expenditures and leasing transactions.  We intend to renew the bank agreement or obtain other financing upon maturity.  For the quarter ended May 31, 2012, we had no letters of credit outstanding.

Note 3 – Inventories consist of the following:

	2012
	May 31,			February 29,
Current:
Book inventory	$	10,302,400		$	9,879,000
Inventory valuation allowance		(25,000	)		(25,000	)
Inventories net–current	$	10,277,400		$	9,854,000
Noncurrent:
Book inventory	$	853,000		$	888,000
Inventory valuation allowance		(350,000	)		(340,000	)
Inventories net–noncurrent	$	503,000		$	548,000

We occasionally purchase book inventory in quantities in excess of what will be sold within the normal operating cycle due to minimum order requirements of our primary supplier.  These amounts are included in non-current inventory.

Significant portions of our inventory purchases are concentrated with an England-based publishing company.  Purchases from this company were approximately $2.5 million and $2.0 million for the three months ended May 31, 2012 and 2011, respectively.  Total inventory purchases from all suppliers were approximately $2.75 million and $2.64 million for the three months ended May 31, 2012 and 2011, respectively.

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Note 4 – Basic earnings per share (“EPS”) is computed by dividing net earnings by the weighted average number of common shares outstanding during the period.  Diluted EPS is based on the combined weighted average number of common shares outstanding and dilutive potential common shares issuable which include, where appropriate, the assumed exercise of options. In computing diluted EPS we have utilized the treasury stock method.

The computation of weighted average common and common equivalent shares used in the calculation of basic and diluted earnings per share (“EPS”) is shown below.

Earnings Per Share:
	Three Months Ended May 31,
	2012		2011
Net earnings applicable to common shareholders	$	350,200	$	300,200
Shares:
Weighted average shares outstanding - basic		3,918,280		3,897,129
Assumed exercise of options		-		1,897
Weighted average shares outstanding - diluted		3,918,280		3,899,026
Basic Earnings Per Share	$	0.09	$	0.08
Diluted Earnings Per Share	$	0.09	$	0.08

In April 2008, our Board of Directors authorized us to purchase up to 500,000 additional shares of our common stock under a plan initiated in 1998. This plan has no expiration date. During the first quarter of fiscal year 2013, we repurchased 10,200 shares of common stock.  The maximum number of shares that can be repurchased in the future is 349,909.

Note 5 – We account for stock-based compensation whereby share-based payment transactions with employees, such as stock options and restricted stock, are measured at estimated fair value at date of grant and recognized as compensation expense over the vesting period.

Note 6 – Freight costs and handling costs incurred are included in operating & selling expenses and were $601,200 and $500,100 for the three months ended May 31, 2012 and 2011, respectively.

Note 7 – We have two reportable segments:  Publishing and Usborne Books and More (“UBAM”).  These reportable segments are business units that offer different methods of distribution to different types of customers.  They are managed separately based on the fundamental differences in their operations.  The Publishing Division markets its products to retail accounts, which include book, school supply, toy and gift stores and museums, through commissioned sales representatives, trade and specialty wholesalers and an internal telesales group.  The UBAM Division markets its product line through a network of independent sales consultants through a combination of direct sales, home shows, book fairs and the Internet.

The accounting policies of the segments are the same as those of the rest of the Company.  We evaluate segment performance based on earnings (loss) before income taxes of the segments, which is defined as segment net sales reduced by direct cost of sales and direct expenses.  Corporate expenses, depreciation, interest expense and income taxes are not allocated to the segments, but are listed in the “other” row.  Corporate expenses include the executive department, accounting department, information services department, general office management and building facilities management.  Our assets and liabilities are not allocated on a segment basis.

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Information by industry segment for the three months ended May 31, 2012 and 2011 follows:

NET REVENUES
	Three Months Ended May 31,
	2012			2011
Publishing	$	2,306,800		$	2,403,200
UBAM		4,287,800			3,861,200
Other		-			-
Total	$	6,594,600		$	6,264,400
EARNINGS BEFORE INCOME TAXES
	Three Months Ended May 31,
		2012			2011
Publishing	$	775,000		$	759,900
UBAM		905,400			700,000
Other		(1,118,500	)		(979,200	)
Total	$	561,900		$	480,700

Note 8 - The Financial Accounting Standards Board (“FASB”) periodically issues new accounting standards in a continuing effort to improve standards of financial accounting and reporting. We have reviewed the recently issued pronouncements and concluded that the recently issued accounting standards are not currently applicable to us.

Note 9 - At February 29, 2012, we had a receivable in the amount of $364,500 due from a customer who has filed for protection from its creditors under Chapter 11 of the Bankruptcy Reform Act of 1978 ("Act").  It had been unable to secure further financing to satisfy the claims of its creditors.  At May 31, 2012, this receivable remains $364,500, of which, $340,000 is reserved.

Note 10 - On October 13, 2011, we signed a Stock Purchase Agreement to acquire an 11% position with Demibooks, Inc for an initial investment of $250,000.  We have accounted for this investment using the cost method, as reflected on the balance sheet under ‘investment in nonmarketable equity securities’.  Demibooks provides a publishing platform for interactive books.  Their Demibooks® Composer product is a code-free way for publishers and self-published authors and illustrators to create interactive books for the iPad on the device itself. We will utilize the Composer platform to create our proprietary interactive products. The Stock Purchase Agreement allows for an additional $250,000 investment, resulting in a total position of 18%, upon the completion of specified milestones. During the first quarter of fiscal year 2013, we invested an additional $82,800 in Demibooks, Inc.

Note 11 – On June 22, 2012, we paid the previously declared $0.12 dividend per share to shareholders of record as of June 15, 2012.

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ITEM 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Factors Affecting Forward Looking Statements

MD&A contains statements that are forward-looking and include numerous risks which you should carefully consider.  Additional risks and uncertainties can also materially and adversely affect our business.   You should read the following discussion in connection with our financial statements, including the notes to those statements, included in this document.  Our fiscal years end on February 29(28).

Overview

We operate two separate divisions, Publishing and Usborne Books and More (“UBAM”), to sell the Usborne and Kane/Miller lines of children’s books.  These two divisions each have their own customer base.  The Publishing Division markets its products on a wholesale basis to various retail accounts.  The UBAM Division markets its products to individual consumers as well as school and public libraries.  We are in the process of implementing electronic publishing capabilities to enhance our existing products.

The following table shows consolidated statements of earnings data as a percentage of net revenues.

Earnings as a Percent of Net Revenues
	Three Months Ended May 31,
	2012			2011
Net revenues		100.0	%		100.0	%
Cost of sales		37.5	%		39.0	%
Gross margin		62.5	%		61.0	%
Operating expenses:
Operating & selling		24.3	%		26.3	%
Sales commissions		20.7	%		19.5	%
General & administrative		9.0	%		7.6	%
Total operating expenses		54.0	%		53.4	%
Other income		0.0	%		0.1	%
Earnings before income taxes		8.5	%		7.7	%
Income taxes		3.2	%		2.9	%
Net earnings		5.3	%		4.8	%

Operating Results for the Three Months Ended May 31, 2012

We earned income before income taxes of $561,900 for the three months ended May 31, 2012 compared with $480,700 for the three months ended May 31, 2011.

Revenues

	For the Three Months Ended May 31,
	2012			2011			$ Change			% Change
Gross sales	$	9,603,900		$	9,303,900		$	300,000			3.2
Less discounts & allowances		(3,228,500	)		(3,265,300	)		36,800			(1.1	)
Transportation revenue		219,200			225,800			(6,600	)		(2.9	)
Net revenues	$	6,594,600		$	6,264,400		$	330,200			5.3

The UBAM Division’s gross sales increased $623,300 during the three month period ending May 31, 2012 when compared with the same quarterly period a year ago.  This increase resulted from the addition of our fund raiser option “Cards For a Cause”, increases of 8% in both school and library sales and direct sales, 5% in internet sales, and 2% in home party sales.

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Fund raisers, which were new this year, now make up 7% of our total sales.  The increase in school and library sales is attributed to a 10% increase in the total number of orders, offset by a 2% decrease in average order size.  The increase in direct sales is attributed to an 11% increase in the total number of orders, offset by a 3% decrease in average order size.  The increase in internet sales is attributed to a 9% increase in the total number of orders, offset by a 3% decrease in average order size.  The increase in home party sales is attributed to a 4% increase in the total number of orders, offset by a 3% decrease in average order size.

The Publishing Division’s gross sales decreased $323,300 during the three month period ending May 31, 2012 when compared with the same quarterly period a year ago.  We attribute this to a 42% decrease in sales to major national accounts, offset by a 32% increase in sales to smaller retail stores and a 9% increase in inside sales.

The UBAM Division’s discounts and allowances were $796,200 and $607,700 for the quarterly periods ended May 31, 2012 and 2011, respectively.  The UBAM Division is a multi-level selling organization that markets its products through independent sales representatives (“consultants”). Sales are made to individual purchasers and school and public libraries.  Most sales in the UBAM Division are at retail.  As a part of the UBAM Division’s marketing programs, discounts between 40% and 50% of retail are offered on selected items at various times throughout the year.  The discounts and allowances in the UBAM Division will vary from year to year depending upon the marketing programs in place during any given year.  The UBAM Division’s discounts and allowances were 16.3% and 14.3% of UBAM’s gross sales for the quarterly periods ended May 31, 2012 and 2011, respectively.

The Publishing Division’s discounts and allowances are a much larger percentage of gross sales than discounts and allowances in the UBAM Division due to the different customer markets that each division targets.  The Publishing Division’s discounts and allowances were $2,432,300 and $2,657,600 for the quarterly periods ended May 31, 2012 and 2011, respectively.  The Publishing Division sells to retail book chains, regional and local bookstores, toy and gift stores, school supply stores and museums.  To be competitive with other wholesale book distributors, the Publishing Division sells at discounts between 48% and 55% of the retail price, based upon the quantity of books ordered and the dollar amount of the order.  The Publishing Division’s discounts and allowances were 51.4% of Publishing’s gross sales for the quarterly period ended May 31, 2012 and 52.6% for the quarterly period ended May 31, 2011.

Expenses

	For Three Months Ended May 31,
	2012		2011		$ Change			% Change
Cost of sales	$	2,475,900	$	2,440,400	$	35,500			1.5
Operating & selling		1,601,200		1,645,800		(44,600	)		(2.7	)
Sales commissions		1,366,500		1,224,500		142,000			11.6
General & administrative		591,600		478,400		113,200			23.7
Total	$	6,035,200	$	5,789,100	$	246,100			4.3

Cost of sales increased 1.5% for the three months ended May 31, 2012 when compared with the three months ended May 31, 2011.  Cost of sales as a percentage of gross sales was 25.8% and 26.2%, respectively, for each of the three month periods ended May 31, 2012 and May 31, 2011.  Cost of sales is the inventory cost of the product sold, which includes the cost of the product itself and inbound freight charges.  Purchasing and receiving costs, inspection costs, warehousing costs, and other costs of our distribution network are included in operating and selling expenses, not in cost of sales.  These costs totaled $324,900 in the quarter ended May 31, 2012 and $272,000 in the quarter ended May 31, 2011.

In addition to costs associated with our distribution network (noted above), operating and selling costs include expenses of the Publishing Division, the UBAM Division and the order entry and customer service functions.  Operating and selling expenses as a percentage of gross sales were 16.7% for the quarter ended May 31, 2012 and 17.7% for the quarter ended May 31, 2011.
 

Sales commissions in the Publishing Division increased 29.2% to $67,200 for the three months ended May 31, 2012.  Publishing Division sales commissions are paid on net sales and were 2.9% of net sales for the quarter ended May 31, 2012 and 2.2% for the quarter ended May 31, 2011.  Sales commissions in the Publishing Division fluctuate depending upon the amount of sales made to our “house accounts,” which are the Publishing Division’s largest customers and do not have any commission expense associated with them, and sales made by our outside sales representatives.

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Sales commissions in the UBAM Division increased 10.8% to $1,299,300 for the three months ended May 31, 2012, primarily due to the decrease in net sales for the same period.  UBAM Division sales commissions are paid on retail sales and were 39.3% of retail sales for the three months ended May 31, 2012 and 38.0% of retail sales for the three months ended May 31, 2011.  The fluctuation in the percentages of commission expense to retail sales is the result of the type of sale.  Home shows, book fairs, school and library sales and direct sales have different commission rates.  Also contributing to the fluctuations in the percentages is the payment of overrides and bonuses, both dependent on consultants’ monthly sales and downline sales.

Our effective tax rate was 37.7% and 37.5% for the quarterly periods ended May 31, 2012 and 2011, respectively.  These rates are higher than the federal statutory rate due to state income taxes.

Liquidity and Capital Resources

Our primary source of cash is typically operating cash flow.  Typically, our primary uses of cash are to repurchase outstanding shares of stock, pay dividends and purchase property and equipment.  We utilize our bank credit facility to meet our short-term cash needs when necessary.

Our Board of Directors has adopted a stock repurchase plan in which we may purchase up to a total of 3,000,000 shares as market conditions warrant.  Management believes the stock is undervalued and when stock becomes available at an attractive price, we will utilize free cash flow to repurchase shares.  Management believes this enhances the value to the remaining stockholders and that these repurchases will have no adverse effect on our short-term and long-term liquidity.  We repurchased 10,200 shares at a cost of $49,100 during the year-to-date period ended May 31, 2012.

We have a history of profitability and positive cash flow.  We can sustain planned growth levels with minimal capital requirements.  Consequently, cash generated from operations is used to liquidate any existing debt and then to repurchase shares outstanding or capital distributions through dividends.

For the year-to-date period ended May 31, 2012, we experienced a positive cash flow from operating activities of $1,017,500.  Cash flow from operating activities resulted primarily from net income after taxes of $350,200, an increase in certain current liabilities of $532,600, a decrease in accounts receivable of $268,700 and a change in net taxes receivable/payable of $89,700, offset by an increase in inventory of $378,400.

We believe that in fiscal year 2013 we will experience a positive cash flow and that this positive cash flow along with the bank credit facility will be adequate to meet our liquidity requirements for the foreseeable future.

 Cash used in investing activities was $99,300 for the year-to-date period ended May 31, 2012.  Of this, $82,800 was an additional investment in Demibooks and $16,500 was for capital expenditures to upgrade our technological infrastructure.    We estimate that total cash used in investing activities for fiscal year 2013 will be less than $250,000.  This would consist of software and hardware enhancements to our existing data processing equipment, property improvements and additional warehouse equipment and additional investment in Demibooks.

For the year-to-date period ended May 31, 2012, cash used in financing activities was $463,600 from dividend payments of $469,600 and the purchase of $49,100 of treasury stock, offset by the sale of $55,100 of treasury stock.

As of May 31, 2012 we did not have any commitments in excess of one year.

Bank Credit Agreement

Effective June 30, 2012 we signed a Fourteenth Amendment to the Credit and Security Agreement with Arvest Bank (the Bank) which provides a $2,500,000 line of credit through June 30, 2013.  Interest is payable monthly at the greater of (a) prime-floating rate minus 0.75% or (b) 4.00%.  At May 31, 2012, the rate in effect was 4.00%. Borrowings are collateralized by substantially all the assets of the Company.

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We had $250,000 in borrowings outstanding on the above revolving credit agreement at May 31, 2012 and February 29, 2012.  Available credit under the revolving credit agreement was $2,250,000 at May 31, 2012.

This agreement also contains a provision for our use of the Bank’s letters of credit.  The Bank agrees to issue, or obtain issuance of commercial or stand-by letters of credit provided that no letters of credit will have an expiry date later than June 30, 2013 and that the sum of the line of credit plus the letters of credit would not exceed the borrowing base in effect at the time. The agreement contains provisions that require us to maintain specified financial ratios, restrict transactions with related parties, prohibit mergers or consolidation, disallow additional debt, and limit the amount of compensation, salaries, investments, capital expenditures and leasing transactions.  We intend to renew the bank agreement or obtain other financing upon maturity.

Critical Accounting Policies

Our discussion and analysis of our financial condition and results of operations are based upon our financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States.  The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosures of contingent assets and liabilities.  On an on-going basis, we evaluate our estimates, including those related to our valuation of inventory, allowance for uncollectible accounts receivable, allowance for sales returns, long-lived assets and deferred income taxes.  We base our estimates on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources.

Actual results may materially differ from these estimates under different assumptions or conditions.  Historically, however, actual results have not differed materially from those determined using required estimates. Our significant accounting policies are described in the notes accompanying the financial statements included elsewhere in this report.  However, we consider the following accounting policies to be more significantly dependent on the use of estimates and assumptions.

Revenue Recognition

Sales are recognized and recorded when products are shipped.  Products are shipped FOB shipping point. The UBAM Division’s sales are paid at the time the product is shipped.  These sales accounted for 65.0% of net revenues for the quarter ended May 31, 2012 and 61.6% for the quarter ended May 31, 2011.  The provisions of the Accounting Standards Codification 605 "Revenue Recognition” (ASC 605) have been applied, and as a result, a reserve is provided for estimated future sales returns.

Estimated allowances for sales returns are recorded as sales are recognized and recorded.  Management uses a moving average calculation to estimate the allowance for sales returns.  We are not responsible for product damaged in transit.  Damaged returns are primarily from the retail stores.  The damages occur in the stores, not in shipping to the stores.  It is industry practice to accept returns from wholesale customers.  Transportation revenue, the amount billed to the customer for shipping the product, is recorded when products are shipped.  Management has estimated and included a reserve for sales returns of $100,000 as of May 31, 2012 and February 29, 2012.

Allowance for Doubtful Accounts

We maintain an allowance for estimated losses resulting from the inability of our customers to make required payments. An estimate of uncollectable amounts is made by management based upon historical bad debts, current customer receivable balances, age of customer receivable balances, the customer's financial condition and current economic trends.  If the actual uncollected amounts significantly exceed the estimated allowance, then our operating results would be significantly adversely affected.  Management has estimated and included an allowance for doubtful accounts of $429,300 and $456,300 as of May 31, 2012 and February 29, 2012, respectively.

Inventory

Management continually estimates and calculates the amount of non-current inventory.  Non-current inventory arises due to occasionally purchasing book inventory in quantities in excess of what will be sold within the normal operating cycle due to minimum order requirements of our primary supplier.  Non-current inventory was estimated by management using the current year turnover ratio by title.  All inventory in excess of 2 ½ years of anticipated sales was classified as noncurrent inventory. Noncurrent inventory balances, before valuation allowance, were $853,000 at May 31, 2012 and $888,000 at February 29, 2012.

13

Inventories are presented net of a valuation allowance.  Management has estimated and included a valuation allowance for both current and noncurrent inventory.  This allowance is based on management’s identification of slow moving inventory on hand.  Management has estimated a valuation allowance for both current and noncurrent inventory of $375,000 and $365,000 as of May 31, 2012 and February 29, 2012, respectively.

Stock-Based Compensation

We account for stock-based compensation whereby share-based payment transactions with employees, such as stock options and restricted stock, are measured at estimated fair value at date of grant and recognized as compensation expense over the vesting period.

ITEM 3.    QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Not applicable.

ITEM 4.    CONTROLS AND PROCEDURES

An evaluation was performed of the effectiveness of the design and operation of our disclosure controls and procedures pursuant to Exchange Act Rule 13a-15(e) and 15d-15(e) as of May 31, 2012. This evaluation was conducted under the supervision and with the participation of our management, including our Chief Executive Officer and our Controller/Corporate Secretary (Principal Financial and Accounting Officer).

Based on that evaluation, these officers concluded that our disclosure controls and procedures were effective pursuant to Exchange Act Rule 13a-15(e).

14

PART II. OTHER INFORMATION

ITEM1.    LEGAL PROCEEDINGS

Not Applicable.

ITEM 1A. RISK FACTORS

Not required by smaller reporting company.

ITEM 2.    UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

The following table shows repurchases of our Common Stock during the quarter ended May 31, 2012:

ISSUER PURCHASES OF EQUITY SECURITIES

Period	Total # of Shares Purchased		Average Price Paid per Share		Total # of Shares Purchased as Part of Publicly Announced Plan (1)		Maximum # of Shares that May be Repurchased under the Plan (2) (3)
March 1 - 31, 2012		1,200	$	4.95		1,200		358,909
April 1 - 30, 2012		0		N/A		0		358,909
May 1 - 31, 2012		9,000	$	4.80		9,000		349,909
Total		10,200	$	4.82		10,200

(1)   All of the shares of common stock set forth in this column were purchased pursuant to a publicly announced plan as described in footnote 2 below.

(2)   In April 2008 the Board of Directors authorized us to purchase up to an additional 500,000 shares of our common stock under a repurchase plan.  Pursuant to the plan, we may purchase a total of 349,909 additional shares of our common stock until 3,000,000 shares have been repurchased.

(3)   There is no expiration date for the repurchase plan.

ITEM 3.   DEFAULTS UPON SENIOR SECURITIES

Not Applicable.

ITEM 4.   MINE SAFETY DISCLOSURES

None.

15

ITEM 5.   OTHER INFORMATION

None.

ITEM 6.    EXHIBITS

31.1	Certification of the Chief Executive Officer of Educational Development Corporation pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 furnished herewith.
31.2	Certification of Controller and Corporate Secretary (Principal Financial and Accounting Officer) of Educational Development Corporation pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 furnished herewith.
32.1	Certification pursuant to 18 U.S.C Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
101.INS	XBRL Instance Document
101.SCH	XBRL Taxonomy Extension Schema Document
101.CAL	XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF	XBRL Taxonomy Extension Definition Linkbase Document
101.LAB	XBRL Taxonomy Extension Label Linkbase Document
101.PRE	XBRL Taxonomy Extension Presentation Linkbase Document

16

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	EDUCATIONAL DEVELOPMENT CORPORATION (Registrant)
Date: July 11, 2012	By:	/s/ Randall W. White
		Randall W. White
		President

17

EXHIBIT INDEX

Exhibit No.	Description
31.1	Certification of the Chief Executive Officer of Educational Development Corporation pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 furnished herewith.
31.2	Certification of Controller and Corporate Secretary (Principal Financial and Accounting Officer) of Educational Development Corporation pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 furnished herewith.
32.1	Certification pursuant to 18 U.S.C Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
101.INS	XBRL Instance Document
101.SCH	XBRL Taxonomy Extension Schema Document
101.CAL	XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF	XBRL Taxonomy Extension Definition Linkbase Document
101.LAB	XBRL Taxonomy Extension Label Linkbase Document
101.PRE	XBRL Taxonomy Extension Presentation Linkbase Document

18

EX-31.1

Exhibit 31.1

CERTIFICATION

I, Randall W. White, certify that:

1.   I have reviewed this quarterly report on Form 10-Q of Educational Development Corporation;

2.   Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.   Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4.   The registrant's other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a.   Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b.   Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c.   Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d.   Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and

5.   The registrant's other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

a.   All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and

b.   Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

Date: July 11, 2012

/s/ Randall W. White

Chairman of the Board, President

and Chief Executive Officer

EX-31.2

Exhibit 31.2

CERTIFICATION

I, Marilyn R. Pinney, certify that:

1.      I have reviewed this quarterly report on Form 10-Q of Educational Development Corporation;

2.   Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.   Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4.   The registrant's other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a.   Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b.   Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c.   Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d.   Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and

5.   The registrant's other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

a.   All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and

b.   Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

Date: July 11, 2012

/s/ Marilyn R. Pinney

Controller and Corporate Secretary

(Principal Financial and Accounting Officer)

EX-32.1

Exhibit 32.1

Certification Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

In connection with the quarterly report of Educational Development Corporation (the “Company”) on Form 10-Q for the period ending May 31, 2012, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), the undersigned certify pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

(1) The Report fully complies with the requirements of Section 13 (a) or 15 (d) of the Securities Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date:  July 11, 2012                                                      By      /s/ Randall W. White

Randall W. White

Chairman of the Board, President and Chief Executive Officer

Date:  July 11, 2012                                                      By      /s/ Marilyn R. Pinney

Controller and Corporate Secretary

(Principal Financial and Accounting Officer)

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Note 2

3 Months Ended

May 31, 2012

Debt Disclosure [Text Block]

Note 2 – Effective June 30, 2012, we signed a Fourteenth Amendment to the Credit and Security Agreement with Arvest Bank (the Bank) which provided a $2,500,000 line of credit through June 30, 2013.  Interest is payable monthly at the greater of (a) prime-floating rate minus 0.75% or (b) 4.00%.  At May 31, 2012, the rate in effect was 4.00%.  Borrowings are collateralized by substantially all the assets of the Company.

At May 31, 2012, we had $250,000 debt outstanding under this agreement. Available credit under the revolving credit agreement was $2,250,000 at May 31, 2012.   This agreement also contains a provision for our use of the Bank’s letters of credit.  The Bank agrees to issue, or obtain issuance of commercial or stand-by letters of credit provided that no letters of credit will have an expiry date later than June 30, 2013 and that the sum of the line of credit plus the letters of credit would not exceed the borrowing base in effect at the time. The agreement contains provisions that require us to maintain specified financial ratios, restrict transactions with related parties, prohibit mergers or consolidation, disallow additional debt, and limit the amount of compensation, salaries, investments, capital expenditures and leasing transactions.  We intend to renew the bank agreement or obtain other financing upon maturity.  For the quarter ended May 31, 2012, we had no letters of credit outstanding.

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Note 1

3 Months Ended

May 31, 2012

Organization, Consolidation and Presentation of Financial Statements Disclosure [Text Block]

Note 1 –  The information shown with respect to the three months ended May 31, 2012 and 2011, respectively, which is unaudited, includes all adjustments which in the opinion of Management are considered to be necessary for a fair presentation of earnings for such periods.  The adjustments reflected in the financial statements represent normal recurring adjustments.  The results of operations for the three months ended May 31, 2012 and 2011, respectively, are not necessarily indicative of the results to be expected at year end due to seasonality of the product sales.

These financial statements and notes are prepared pursuant to the rules and regulations of the Securities and Exchange Commission for interim reporting and should be read in conjunction with the financial statements and accompanying notes contained in our Annual Report to Shareholders for the Fiscal Year ended February 29, 2012.

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CONDENSED BALANCE SHEETS (UNAUDITED) (USD $)	May 31, 2012	Feb. 29, 2012
CURRENT ASSETS:
Cash and cash equivalents	$ 1,214,700	$ 760,100
Accounts receivable, less allowance for doubtful accounts and sales returns $529,300 (May 31) and $556,300 (February 29)	3,306,300	3,575,000
Inventories—Net	10,277,400	9,854,000
Prepaid expenses and other assets	190,700	277,100
Deferred income taxes	346,100	379,800
Total current assets	15,335,200	14,846,000
INVENTORIES—Net	503,000	548,000
PROPERTY, PLANT AND EQUIPMENT—Net	1,986,500	2,000,400
INVESTMENT IN NONMARKETABLE EQUITY SECURITIES	332,800	250,000
OTHER ASSETS	301,100	301,100
DEFERRED INCOME TAXES	61,700	65,900
TOTAL ASSETS	18,520,300	18,011,400
CURRENT LIABILITIES:
Revolving credit agreement	250,000	250,000
Accounts payable	2,520,100	1,793,900
Accrued salaries and commissions	446,400	436,700
Income taxes payable	153,900	64,200
Dividends payable	470,000	469,600
Other current liabilities	576,100	779,400
Total current liabilities	4,416,500	3,793,800
COMMITMENTS	0	0
SHAREHOLDERS’ EQUITY:
Common stock, $0.20 par value; Authorized 8,000,000 shares; Issued 6,041,040 (May 31 and February 29) shares; Outstanding 3,916,766 (May 31) and 3,913,183 (February 29) shares	1,208,200	1,208,200
Capital in excess of par value	8,548,000	8,548,000
Retained earnings	16,005,100	16,124,900
	25,761,300	25,881,100
Less treasury stock, at cost	(11,657,500)	(11,663,500)
	14,103,800	14,217,600
TOTAL LIABILITIES AND SHAREHOLDERS’ EQUITY	$ 18,520,300	$ 18,011,400

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CONDENSED STATEMENT OF CHANGES IN SHAREHOLDERS' EQUITY (UNAUDITED) (Parentheticals) (Common Stock [Member], USD $)	3 Months Ended
	May 31, 2012
Common Stock [Member]
Dividends declared, price per share	$ 0.12

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CONDENSED STATEMENTS OF CASH FLOWS (UNAUDITED) (USD $)	3 Months Ended
	May 31, 2012	May 31, 2011
CASH FLOWS FROM OPERATING ACTIVITIES:	$ 1,017,500	$ 427,000
CASH FLOWS FROM INVESTING ACTIVITIES:
Investment in nonmarketable equity securites	(82,800)
Purchases of property, plant and equipment	(16,500)
Net cash used in investing activities	(99,300)
CASH FLOWS FROM FINANCING ACTIVITIES:
Cash paid to acquire treasury stock	(49,100)	(154,200)
Cash received from sales of treasury stock	55,100	51,600
Dividends paid	(469,600)	(468,700)
Net cash used in financing activities	(463,600)	(571,300)
NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS	454,600	(144,300)
CASH AND CASH EQUIVALENTS—BEGINNING OF PERIOD	760,100	1,988,200
CASH AND CASH EQUIVALENTS—END OF PERIOD	1,214,700	1,843,900
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
Cash paid for interest	2,600
Cash paid for income taxes	$ 84,100	$ 81,000

XML

CONDENSED BALANCE SHEETS (UNAUDITED) (Parentheticals) (USD $)	May 31, 2012	Feb. 29, 2012
Allowance for doubtful accounts (in Dollars)	$ 529,300	$ 556,300
Common Stock, par value (in Dollars per share)	$ 0.20	$ 0.20
Common Stock, shares authorized	8,000,000	8,000,000
Common Stock, shares issued	6,041,040	6,041,040
Common Stock, shares outstanding	3,916,766	3,913,183

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Note 10

3 Months Ended

May 31, 2012

Cost-method Investments, Description [Text Block]

Note 10 - On October 13, 2011, we signed a Stock Purchase Agreement to acquire an 11% position with Demibooks, Inc for an initial investment of $250,000.  We have accounted for this investment using the cost method, as reflected on the balance sheet under ‘investment in nonmarketable equity securities’.  Demibooks provides a publishing platform for interactive books.  Their Demibooks® Composer product is a code-free way for publishers and self-published authors and illustrators to create interactive books for the iPad on the device itself. We will utilize the Composer platform to create our proprietary interactive products. The Stock Purchase Agreement allows for an additional $250,000 investment, resulting in a total position of 18%, upon the completion of specified milestones. During the first quarter of fiscal year 2013, we invested an additional $82,800 in Demibooks, Inc.

XML

Document And Entity Information	3 Months Ended
	May 31, 2012	Jul. 09, 2012
Document and Entity Information [Abstract]
Entity Registrant Name	Educational Development Corp
Document Type	10-Q
Current Fiscal Year End Date	--02-28
Entity Common Stock, Shares Outstanding		3,926,949
Amendment Flag	false
Entity Central Index Key	0000031667
Entity Current Reporting Status	Yes
Entity Voluntary Filers	No
Entity Filer Category	Smaller Reporting Company
Entity Well-known Seasoned Issuer	No
Document Period End Date	May 31, 2012
Document Fiscal Year Focus	2013
Document Fiscal Period Focus	Q1

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Note 11

3 Months Ended

May 31, 2012

Subsequent Events [Text Block]

Note 11 – On June 22, 2012, we paid the previously declared $0.12 dividend per share to shareholders of record as of June 15, 2012.

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CONDENSED STATEMENTS OF EARNINGS (UNAUDITED) (USD $)	3 Months Ended
	May 31, 2012	May 31, 2011
GROSS SALES	$ 9,603,900	$ 9,303,900
Less discounts and allowances	(3,228,500)	(3,265,300)
Transportation revenue	219,200	225,800
NET REVENUES	6,594,600	6,264,400
COST OF SALES	2,475,900	2,440,400
Gross margin	4,118,700	3,824,000
OPERATING EXPENSES:
Operating and selling	1,601,200	1,645,800
Sales commissions	1,366,500	1,224,500
General and administrative	591,600	478,400
	3,559,300	3,348,700
OTHER INCOME	2,500	5,400
EARNINGS BEFORE INCOME TAXES	561,900	480,700
INCOME TAXES	211,700	180,500
NET EARNINGS	$ 350,200	$ 300,200
Basic (in Dollars per share)	$ 0.09	$ 0.08
Diluted (in Dollars per share)	$ 0.09	$ 0.08
DIVIDENDS PER SHARE (in Dollars per share)	$ 0.12	$ 0.12
WEIGHTED AVERAGE NUMBER OF COMMON AND EQUIVALENT SHARES OUTSTANDING:
Basic (in Shares)	3,918,280	3,897,129
Diluted (in Shares)	3,918,280	3,899,026

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Note 5

3 Months Ended

May 31, 2012

Disclosure of Compensation Related Costs, Share-based Payments [Text Block]

Note 5 – We account for stock-based compensation whereby share-based payment transactions with employees, such as stock options and restricted stock, are measured at estimated fair value at date of grant and recognized as compensation expense over the vesting period.

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Note 4

3 Months Ended

May 31, 2012

Earnings Per Share [Text Block]

Note 4 – Basic earnings per share (“EPS”) is computed by dividing net earnings by the weighted average number of common shares outstanding during the period.  Diluted EPS is based on the combined weighted average number of common shares outstanding and dilutive potential common shares issuable which include, where appropriate, the assumed exercise of options. In computing diluted EPS we have utilized the treasury stock method.

The computation of weighted average common and common equivalent shares used in the calculation of basic and diluted earnings per share (“EPS”) is shown below.

Earnings Per Share:
	Three Months Ended May 31,
	2012		2011
Net earnings applicable to common shareholders	$	350,200	$	300,200
Shares:
Weighted average shares outstanding - basic		3,918,280		3,897,129
Assumed exercise of options		-		1,897
Weighted average shares outstanding - diluted		3,918,280		3,899,026
Basic Earnings Per Share	$	0.09	$	0.08
Diluted Earnings Per Share	$	0.09	$	0.08

In April 2008, our Board of Directors authorized us to purchase up to 500,000 additional shares of our common stock under a plan initiated in 1998. This plan has no expiration date. During the first quarter of fiscal year 2013, we repurchased 10,200 shares of common stock.  The maximum number of shares that can be repurchased in the future is 349,909.

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Note 8

3 Months Ended

May 31, 2012

New Accounting Pronouncements and Changes in Accounting Principles [Text Block]

Note 8 - The Financial Accounting Standards Board (“FASB”) periodically issues new accounting standards in a continuing effort to improve standards of financial accounting and reporting. We have reviewed the recently issued pronouncements and concluded that the recently issued accounting standards are not currently applicable to us.

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Note 6

3 Months Ended

May 31, 2012

Freight And Handling Cost [Text Block]

Note 6 – Freight costs and handling costs incurred are included in operating & selling expenses and were $601,200 and $500,100 for the three months ended May 31, 2012 and 2011, respectively.

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Note 7

3 Months Ended

May 31, 2012

Segment Reporting Disclosure [Text Block]

Note 7 – We have two reportable segments:  Publishing and Usborne Books and More (“UBAM”).  These reportable segments are business units that offer different methods of distribution to different types of customers.  They are managed separately based on the fundamental differences in their operations.  The Publishing Division markets its products to retail accounts, which include book, school supply, toy and gift stores and museums, through commissioned sales representatives, trade and specialty wholesalers and an internal telesales group.  The UBAM Division markets its product line through a network of independent sales consultants through a combination of direct sales, home shows, book fairs and the Internet.

The accounting policies of the segments are the same as those of the rest of the Company.  We evaluate segment performance based on earnings (loss) before income taxes of the segments, which is defined as segment net sales reduced by direct cost of sales and direct expenses.  Corporate expenses, depreciation, interest expense and income taxes are not allocated to the segments, but are listed in the “other” row.  Corporate expenses include the executive department, accounting department, information services department, general office management and building facilities management.  Our assets and liabilities are not allocated on a segment basis.

Information by industry segment for the three months ended May 31, 2012 and 2011 follows:

NET REVENUES
	Three Months Ended May 31,
	2012			2011
Publishing	$	2,306,800		$	2,403,200
UBAM		4,287,800			3,861,200
Other		-			-
Total	$	6,594,600		$	6,264,400
EARNINGS BEFORE INCOME TAXES
	Three Months Ended May 31,
		2012			2011
Publishing	$	775,000		$	759,900
UBAM		905,400			700,000
Other		(1,118,500	)		(979,200	)
Total	$	561,900		$	480,700

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Note 9

3 Months Ended

May 31, 2012

Loans, Notes, Trade and Other Receivables Disclosure [Text Block]

Note 9 - At February 29, 2012, we had a receivable in the amount of $364,500 due from a customer who has filed for protection from its creditors under Chapter 11 of the Bankruptcy Reform Act of 1978 ("Act").  It had been unable to secure further financing to satisfy the claims of its creditors.  At May 31, 2012, this receivable remains $364,500, of which, $340,000 is reserved.

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CONDENSED STATEMENT OF CHANGES IN SHAREHOLDERS' EQUITY (UNAUDITED) (USD $)	Common Stock [Member]	Additional Paid-in Capital [Member]	Retained Earnings [Member]	Treasury Stock [Member]	Total
Balance at Feb. 29, 2012	$ 1,208,200	$ 8,548,000	$ 16,124,900	$ (11,663,500)	$ 14,217,600
Balance, shares (in Shares) at Feb. 29, 2012	6,041,040			2,127,857	6,041,040
Purchases of treasury stock				(49,100)	(49,100)
Purchases of treasury stock (in Shares)				10,200
Sales of treasury stock				55,100	55,100
Sales of treasury stock (in Shares)				(13,783)
Dividends declared ($.12/share)			(470,000)		(470,000)
Net earnings			350,200		350,200
Balance at May. 31, 2012	$ 1,208,200	$ 8,548,000	$ 16,005,100	$ (11,657,500)	$ 14,103,800
Balance, shares (in Shares) at May. 31, 2012	6,041,040			2,124,274	6,041,040

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Note 3

3 Months Ended

May 31, 2012

Inventory Disclosure [Text Block]

Note 3 – Inventories consist of the following:

	2012
	May 31,			February 29,
Current:
Book inventory	$	10,302,400		$	9,879,000
Inventory valuation allowance		(25,000	)		(25,000	)
Inventories net–current	$	10,277,400		$	9,854,000
Noncurrent:
Book inventory	$	853,000		$	888,000
Inventory valuation allowance		(350,000	)		(340,000	)
Inventories net–noncurrent	$	503,000		$	548,000

We occasionally purchase book inventory in quantities in excess of what will be sold within the normal operating cycle due to minimum order requirements of our primary supplier.  These amounts are included in non-current inventory.

Significant portions of our inventory purchases are concentrated with an England-based publishing company.  Purchases from this company were approximately $2.5 million and $2.0 million for the three months ended May 31, 2012 and 2011, respectively.  Total inventory purchases from all suppliers were approximately $2.75 million and $2.64 million for the three months ended May 31, 2012 and 2011, respectively.