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                                 UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549

                                 SCHEDULE 13G
                   Under the Securities Exchange Act of 1934
                             (Amendment No. ___)*

                             DOW JONES & CO., INC.
                               (Name of Issuer)

                                 COMMON STOCK
                        (Title of Class of Securities)

                                   260561105
                                (CUSIP Number)

*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).


CUSIP No. 260561105                  13G                      Page 2 of 2 Pages

1    NAME OF REPORTING PERSON
     S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

                          SANFORD C. BERNSTEIN & CO., INC.
                          767 FIFTH AVENUE
                          NEW YORK NY 10153

2    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP         (a) / /
                                                              (b) / /

3    SEC USE ONLY


4    CITIZENSHIP OR PLACE OF ORGANIZATION


                     5    SOLE VOTING POWER

                              2,627,550
NUMBER OF SHARES
                     6    SHARED VOTING POWER*
 BENEFICIALLY
                              625,476
 OWNED BY EACH
                     7    SOLE DISPOSITIVE POWER
REPORTING PERSON
                              4,990,960
     WITH
                     8    SHARED DISPOSITIVE POWER

                              0

9    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                              4,990,960

10   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9)
     EXCLUDES CERTAIN SHARES                                      / /

11   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

                              5.2%

12   TYPE OF REPORTING PERSON

                              IA/BD

* Sanford C. Bernstein & Co., Inc. clients who have appointed an independent
  voting agent with instructions to vote shares in the same manner as Sanford C.
  Bernstein & Co., Inc.


Sanford C. Bernstein & Co., Inc.
Investment Research and Management
One State Street Plaza, New York, N.Y. 10004-1545
212-504-5000   Fax 212-504-5121                    Registered Investment Advisor
                                           Member, New York Stock Exchange, Inc.

                                  SCHEDULE G
                   Under the Securities Exchange Act of 1934

Item 1(a):      Dow Jones & Co., Inc.
Item 1(b):      World Financial Center 200 Liberty Street New York NY 10281

Item 2(a):      Sanford C. Bernstein & Co., Inc.
Item 2(b):      767 Fifth Avenue New York NY 10153
Item 2(c):      New York
Item 2(d):      Common
Item 2(e):      260561105

Item 3:         Investment Advisor/Broker Dealer

Item 4(a):      4,990,960
Item 4(b):      5.2%
Item 4(c)(i):   2,627,550
Item 4(c)(ii):* 625,476
Item 4(c)(iii): 4,990,960
Item 4(c)(iv):  0

Item 5:         Not Applicable

Item 6:         The security referred to in this schedule is held for the
                accounts of discretionary clients. These clients have the right
                to receive dividends from and the proceeds of the sale of such
                security.

Item 7:         Not Applicable

Item 8:         Not Applicable

Item 9:         Not Applicable

Item 10:        By signing below I certify that, to the best of my knowledge and
                belief, the securities referred to above were acquired in the
                ordinary course of business and were not acquired for the
                purpose of and do not have the effect of changing or influencing
                the control of the issuer of such securities and were not
                acquired in connection with or as a participant in any
                transaction having such purpose or effect.

* Sanford C. Bernstein & Co., Inc. clients who have appointed an independent
  voting agent with instructions to vote shares in the same manner as Sanford C.
  Bernstein & Co., Inc.


Schedule G
Under the Securities Exchange Act of 1934
Page Two

Signature

After reasonable inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this statement is true, complete and correct.

1/30/97
Date

/s/ Michael Borgia
Signature

Michael Borgia, Senior Vice President
Name/Title