0000225816-17-000001.txt : 20170201 0000225816-17-000001.hdr.sgml : 20170201 20170201112906 ACCESSION NUMBER: 0000225816-17-000001 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20161231 FILED AS OF DATE: 20170201 DATE AS OF CHANGE: 20170201 EFFECTIVENESS DATE: 20170201 FILER: COMPANY DATA: COMPANY CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL/ADV CENTRAL INDEX KEY: 0000225816 IRS NUMBER: 581560500 STATE OF INCORPORATION: GA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-16721 FILM NUMBER: 17563704 BUSINESS ADDRESS: STREET 1: 3353 PEACHTREE ROAD STREET 2: 555 ATLANTA FINANCIAL CENTER CITY: ATLANTA STATE: GA ZIP: 30326 BUSINESS PHONE: 4048165350 MAIL ADDRESS: STREET 1: 3353 PEACHTREE RD STREET 2: 555 ATLANTA FINANCIAL CENTER CITY: ATLANTA STATE: GA ZIP: 30326 FORMER COMPANY: FORMER CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL /ADV DATE OF NAME CHANGE: 20150213 FORMER COMPANY: FORMER CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL DATE OF NAME CHANGE: 20150213 FORMER COMPANY: FORMER CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL /ADV DATE OF NAME CHANGE: 20000101 13F-HR 1 primary_doc.xml 13F-HR LIVE false true false 0000225816 XXXXXXXX 12-31-2016 12-31-2016 ROWLAND & CO INVESTMENT COUNSEL/ADV
3353 PEACHTREE RD 555 ATLANTA FINANCIAL CENTER ATLANTA GA 30326
13F HOLDINGS REPORT 028-16721 N
Charles R. Dickerson CCO 404-816-5350 Charles R. Dickerson Atlanta GA 02-01-2017 0 121 221061 true
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