0000225816-16-000017.txt : 20161027
0000225816-16-000017.hdr.sgml : 20161027
20161027145449
ACCESSION NUMBER: 0000225816-16-000017
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20160930
FILED AS OF DATE: 20161027
DATE AS OF CHANGE: 20161027
EFFECTIVENESS DATE: 20161027
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL/ADV
CENTRAL INDEX KEY: 0000225816
IRS NUMBER: 581560500
STATE OF INCORPORATION: GA
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-16721
FILM NUMBER: 161955248
BUSINESS ADDRESS:
STREET 1: 3353 PEACHTREE ROAD
STREET 2: 555 ATLANTA FINANCIAL CENTER
CITY: ATLANTA
STATE: GA
ZIP: 30326
BUSINESS PHONE: 4048165350
MAIL ADDRESS:
STREET 1: 3353 PEACHTREE RD
STREET 2: 555 ATLANTA FINANCIAL CENTER
CITY: ATLANTA
STATE: GA
ZIP: 30326
FORMER COMPANY:
FORMER CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL /ADV
DATE OF NAME CHANGE: 20150213
FORMER COMPANY:
FORMER CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL
DATE OF NAME CHANGE: 20150213
FORMER COMPANY:
FORMER CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL /ADV
DATE OF NAME CHANGE: 20000101
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0000225816
XXXXXXXX
09-30-2016
09-30-2016
ROWLAND & CO INVESTMENT COUNSEL/ADV
3353 PEACHTREE RD
555 ATLANTA FINANCIAL CENTER
ATLANTA
GA
30326
13F HOLDINGS REPORT
028-16721
N
Charles Dickerson
CCO
404-816-5350
Charles Dickerson
Atlanta
GA
10-27-2016
0
122
215895
false
INFORMATION TABLE
2
QQ3.xml
3M COMPANY
COM
88579Y101
1119717
6353
SH
SOLE
6353
0
0
A T & T INC
COM
00206R102
5598159
137851
SH
SOLE
137851
0
0
ABERCROMBIE & FITCH CLASS A
COM
002896207
520206
32738
SH
SOLE
32738
0
0
ACUITY BRANDS INC
COM
00508Y102
410923
1553
SH
SOLE
1553
0
0
AFLAC INC
COM
001055102
1642963
22860
SH
SOLE
22860
0
0
AIR PROD & CHEMICALS
COM
009158106
239455
1592
SH
SOLE
1592
0
0
ALTRIA GROUP INC
COM
02209S103
425411
6728
SH
SOLE
6728
0
0
AMGEN INCORPORATED
COM
031162100
3153691
18905
SH
SOLE
18905
0
0
APPLE INC
COM
037833100
3450726
30523
SH
SOLE
30523
0
0
AUTO DATA PROCESSING
COM
053015103
7698532
87284
SH
SOLE
87284
0
0
BAXTER INTERNATIONAL
COM
071813109
356952
7499
SH
SOLE
7499
0
0
BB&T CORPORATION
COM
054937107
4386543
116292
SH
SOLE
116292
0
0
BED BATH & BEYOND
COM
075896100
1680341
38978
SH
SOLE
38978
0
0
BEMIS CO INC
COM
081437105
2892090
56696
SH
SOLE
56696
0
0
BERKSHIRE HATHAWAY CLASS B
COM
084670702
296163
2050
SH
SOLE
2050
0
0
BIOGEN INC
COM
09062x103
158393
506
SH
SOLE
506
0
0
BIO-TECHNE CORP
COM
09073M104
2506455
22890
SH
SOLE
22890
0
0
BOEING CO
COM
097023105
305900
2322
SH
SOLE
2322
0
0
BRISTOL-MYERS SQUIBB
COM
110122108
351828
6525
SH
SOLE
6525
0
0
BROWN & BROWN INC
COM
115236101
156119
4140
SH
SOLE
4140
0
0
BROWN FORMAN CORP CLASS B
COM
109194100
260395
5489
SH
SOLE
5489
0
0
CARNIVAL CORP F
COM
143658300
113060
2315
SH
SOLE
2315
0
0
CHEVRON CORPORATION
COM
166764100
3455475
33574
SH
SOLE
33574
0
0
CHUBB LTD F
COM
171232101
5805155
46201
SH
SOLE
46201
0
0
CHURCH & DWIGHT CO
COM
171340102
334289
6976
SH
SOLE
6976
0
0
CINTAS CORP
COM
172908105
876591
7785
SH
SOLE
7785
0
0
CLOROX COMPANY
COM
189054109
484634
3871
SH
SOLE
3871
0
0
COCA COLA COMPANY
COM
191216100
10069250
237931
SH
SOLE
237931
0
0
COLGATE-PALMOLIVE CO
COM
194162103
264086
3562
SH
SOLE
3562
0
0
COMMERCE BANCSHARES
COM
200525103
103692
2105
SH
SOLE
2105
0
0
COMPASS MINERALS INT
COM
20451N101
384345
5215
SH
SOLE
5215
0
0
CONOCOPHILLIPS
COM
20825C104
3634400
83607
SH
SOLE
83607
0
0
CONSOLIDATED EDISON
COM
209115104
553605
7352
SH
SOLE
7352
0
0
COPART INC
COM
217204106
1718633
32088
SH
SOLE
32088
0
0
CORNING INC
COM
219350105
110965
4692
SH
SOLE
4692
0
0
COSTCO WHOLESALE CO
COM
22160K105
593721
3893
SH
SOLE
3893
0
0
CSX CORP
COM
126408103
2418842
79306
SH
SOLE
79306
0
0
CULLEN FROST BANKERS
COM
229899109
4061835
56461
SH
SOLE
56461
0
0
CUMMINS INC
COM
231021106
1421183
11090
SH
SOLE
11090
0
0
DENTSPLY SIRONA INC
COM
24906P109
2911061
48983
SH
SOLE
48983
0
0
DEVON ENERGY CORP
COM
25179M103
2659259
60287
SH
SOLE
60287
0
0
DIAMOND OFFSHR DRILL
COM
25271C102
127232
7225
SH
SOLE
7225
0
0
DOMINION RES INC VA
COM
25746U109
277249
3733
SH
SOLE
3733
0
0
DU PONT EI DE NEMOUR
COM
263534109
99316
1483
SH
SOLE
1483
0
0
DUKE ENERGY CORP
COM
26441C204
2188670
27344
SH
SOLE
27344
0
0
EASTMAN CHEMICAL CO
COM
277432100
113499
1677
SH
SOLE
1677
0
0
ELI LILLY & COMPANY
COM
532457108
3651915
45501
SH
SOLE
45501
0
0
EMERSON ELECTRIC CO
COM
291011104
559935
10272
SH
SOLE
10272
0
0
EVEREST RE GROUP LTD F
COM
12268483
250760
1320
SH
SOLE
1320
0
0
EXXON MOBIL CORP
COM
30231G102
6336506
72599
SH
SOLE
72599
0
0
FACEBOOK INC CLASS A
COM
30303M102
209721
1635
SH
SOLE
1635
0
0
FLUOR CORPORATION
COM
343412102
369247
7195
SH
SOLE
7195
0
0
GENERAL ELECTRIC CO
COM
369604103
6331366
213753
SH
SOLE
213753
0
0
GENUINE PARTS CO
COM
372460105
6018849
59918
SH
SOLE
59918
0
0
GRANITE CONSTRUCTION
COM
387328107
233778
4700
SH
SOLE
4700
0
0
HOME DEPOT INC
COM
437076102
7052214
54804
SH
SOLE
54804
0
0
HONEYWELL INTL INC
COM
438516106
430390
3691
SH
SOLE
3691
0
0
HORMEL FOODS CORP
COM
440452100
696963
18375
SH
SOLE
18375
0
0
IBM CORP
COM
459200101
380922
2398
SH
SOLE
2398
0
0
ILLINOIS TOOL WORKS
COM
452308109
427271
3565
SH
SOLE
3565
0
0
INTEL CORP
COM
458140100
11800176
312587
SH
SOLE
312587
0
0
J M SMUCKER CO
COM
832696405
841161
6206
SH
SOLE
6206
0
0
JOHNSON & JOHNSON
COM
478160104
8582568
72653
SH
SOLE
72653
0
0
JOHNSON CONTROLS INC
COM
478366107
105948
2277
SH
SOLE
2277
0
0
JPMORGAN CHASE & CO
COM
46625H100
621018
9326
SH
SOLE
9326
0
0
KIMBERLY-CLARK CORP
COM
494368103
3001524
23795
SH
SOLE
23795
0
0
LANCASTER COLONY CO
COM
513847103
172377
1305
SH
SOLE
1305
0
0
LEGGETT & PLATT INC
COM
524660107
1351259
29645
SH
SOLE
29645
0
0
LEXMARK INTL INC CLASS A
COM
529771107
454624
11377
SH
SOLE
11377
0
0
LINEAR TECHNOLOGY CO
COM
535678106
668415
11273
SH
SOLE
11273
0
0
MARATHON PETE CORP
COM
56585A102
104884
2584
SH
SOLE
2584
0
0
MASCO CORP
COM
574599106
443054
12913
SH
SOLE
12913
0
0
MAXIM INTEGRATED PRO
COM
57772K101
312452
7825
SH
SOLE
7825
0
0
MC CORMICK & CO INC
COM
579780206
378704
3790
SH
SOLE
3790
0
0
MC DONALDS CORP
COM
580135101
6105028
52921
SH
SOLE
52921
0
0
MERCK & CO INC
COM
58933Y105
3375819
54091
SH
SOLE
54091
0
0
MEREDITH CORP
COM
589433101
242273
4660
SH
SOLE
4660
0
0
MICROSOFT CORP
COM
594918104
4779285
82973
SH
SOLE
82973
0
0
MINERALS TECH INC
COM
603158106
302199
4275
SH
SOLE
4275
0
0
MONSANTO CO
COM
61166W101
374460
3664
SH
SOLE
3664
0
0
NEXTERA ENERGY INC
COM
65339F101
331487
2710
SH
SOLE
2710
0
0
NORDSTROM INC
COM
655664100
1137644
21928
SH
SOLE
21928
0
0
NUCOR CORP
COM
670346105
446921
9037
SH
SOLE
9037
0
0
PACKAGING CORP OF AM
COM
695156109
285743
3516
SH
SOLE
3516
0
0
PAYCHEX INC
COM
704326107
1872378
32354
SH
SOLE
32354
0
0
PEPSICO INCORPORATED
COM
713448108
278233
2558
SH
SOLE
2558
0
0
PFIZER INCORPORATED
COM
717081103
2086558
61604
SH
SOLE
61604
0
0
PHILIP MORRIS INTL
COM
718172109
231189
2378
SH
SOLE
2378
0
0
PROCTER & GAMBLE
COM
742718109
862132
9605
SH
SOLE
9605
0
0
PROGRESSIVE CO OHIO
COM
743315103
5459877
173329
SH
SOLE
173329
0
0
PUBLIC STORAGE REIT
COM
74460D109
150173
673
SH
SOLE
673
0
0
QUALCOMM INC
COM
747525103
4041500
59000
SH
SOLE
59000
0
0
REGIONS FINANCIAL CO
COM
7591EP100
161917
16405
SH
SOLE
16405
0
0
SCHWAB US DIVIDEND EQUITY ETF
COM
80589M102
161835
3825
SH
SOLE
3825
0
0
SHIRE PLC
COM
82481r106
103521
534
SH
SOLE
534
0
0
SIMON PPTY GROUP REIT
COM
828806109
216325
1045
SH
SOLE
1045
0
0
SNAP ON INC
COM
833034101
118528
780
SH
SOLE
780
0
0
SONOCO PRODUCTS CO
COM
835495102
2497717
47278
SH
SOLE
47278
0
0
SOUTHERN COMPANY
COM
842587107
234254
4566
SH
SOLE
4566
0
0
STARBUCKS CORP
COM
855244109
131072
2421
SH
SOLE
2421
0
0
SUNTRUST BANKS INC
COM
867914103
3052744
69697
SH
SOLE
69697
0
0
SYSCO CORPORATION
COM
871829107
5996648
122355
SH
SOLE
122355
0
0
T ROWE PRICE GROUP
COM
74144T108
107730
1620
SH
SOLE
1620
0
0
TARGET CORPORATION
COM
87612E106
178922
2605
SH
SOLE
2605
0
0
TELEFLEX INCORPORATE
COM
879369106
2189859
13031
SH
SOLE
13031
0
0
TEXAS INSTRUMENTS
COM
882508104
147799
2106
SH
SOLE
2106
0
0
TORCHMARK CORP
COM
891027104
1317284
20618
SH
SOLE
20618
0
0
UNITED NATURAL FOODS
COM
911163103
188588
4710
SH
SOLE
4710
0
0
UNITED PARCEL SRVC CLASS B
COM
911312106
3124196
28568
SH
SOLE
28568
0
0
UNITED TECHNOLOGIES
COM
913017109
122285
1203
SH
SOLE
1203
0
0
VALSPAR CORPORATION
COM
920355104
1062078
10013
SH
SOLE
10013
0
0
VANGUARD TOTAL STOCK MARKET ETF
COM
922908769
501442
4504
SH
SOLE
4504
0
0
VERIZON COMMUNICATN
COM
92343V104
395619
7611
SH
SOLE
7611
0
0
VF CORPORATION
COM
918204108
317674
5667
SH
SOLE
5667
0
0
WALGREENS BOOTS ALLI
COM
931427108
956071
11858
SH
SOLE
11858
0
0
WAL-MART STORES INC
COM
931142103
4804723
66621
SH
SOLE
66621
0
0
WALT DISNEY CO
COM
254687106
114960
1238
SH
SOLE
1238
0
0
WELLS FARGO & CO
COM
949746101
261739
5911
SH
SOLE
5911
0
0
WERNER ENTERPRISES
COM
950755108
2466713
106004
SH
SOLE
106004
0
0
WEYERHAEUSER CO REIT
COM
962166104
4736385
148290
SH
SOLE
148290
0
0
WHOLE FOODS MARKET
COM
966837106
2326372
82059
SH
SOLE
82059
0
0
ZEBRA TECHNOLOGIES CLASS A
COM
989207105
1358299
19513
SH
SOLE
19513
0
0