SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
HEINRICH DANIEL J

(Last) (First) (Middle)
1221 BROADWAY

(Street)
OAKLAND CA 94612-1888

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
CLOROX CO /DE/ [ CLX ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
EVP-Chief Financial Officer
3. Date of Earliest Transaction (Month/Day/Year)
07/11/2011
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 07/11/2011 M (1) 30,900 A $61.51 76,658.038 D
Common Stock 07/11/2011 M (1) 30,825 A $61.16 107,483.038 D
Common Stock 07/11/2011 M (1) 23,970 A $63.95 131,453.038 D
Common Stock 07/11/2011 M (1) 13,825 A $57.25 145,278.038 D
Common Stock 07/11/2011 J (2) V 1,713 D $0.0000 45,758.038 D
Common Stock 07/11/2011 S (1) 30,375 D $71.3309 (3) 114,903.038 D
Common Stock 07/11/2011 S (1) 67,432 D $70.3082 (4) 47,471.038 D
Common Stock 07/11/2011 J (2) V 1,713 A $0.0000 5,418 I By Trust
Common Stock 07/13/2011 S (1) 645 D $70.14 4,773 I By Trust
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option (Right to Buy) $57.25 07/11/2011 M 13,825 09/15/2010 09/15/2019 Common Stock 13,825 $0.0000 41,475 D
Stock Option (Right to Buy) $63.95 07/11/2011 M 23,970 09/16/2009 09/16/2018 Common Stock 23,970 $0.0000 23,970 D
Stock Option (Right to Buy) $61.16 07/11/2011 M 30,825 09/18/2008 09/18/2017 Common Stock 30,825 $0.0000 10,275 D
Stock Option (Right to Buy) $61.51 07/11/2011 M 30,900 09/19/2007 09/19/2016 Common Stock 30,900 $0.0000 0.0000 D
Explanation of Responses:
1. Transaction executed pursuant to a pre-planned trading program adopted by reporting person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934.
2. Transfer holdings to family trust.
3. This transaction was executed in multiple trades at prices ranging from $71.0750 to $71.5600. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
4. This transaction was executed in multiple trades at prices ranging from $70.0000 to $70.6600. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
By Cheryl Brice, Attorney-in-Fact for 07/13/2011
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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