0001890183-24-000002.txt : 20240410 0001890183-24-000002.hdr.sgml : 20240410 20240410161302 ACCESSION NUMBER: 0001890183-24-000002 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20240331 FILED AS OF DATE: 20240410 DATE AS OF CHANGE: 20240410 EFFECTIVENESS DATE: 20240410 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Holland Advisory Services, Inc. CENTRAL INDEX KEY: 0001890183 ORGANIZATION NAME: IRS NUMBER: 593889161 STATE OF INCORPORATION: FL FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-21515 FILM NUMBER: 24835917 BUSINESS ADDRESS: STREET 1: 700 WEST GRANADA BOULEVARD CITY: ORMOND BEACH STATE: FL ZIP: 32174 BUSINESS PHONE: 3866717526 MAIL ADDRESS: STREET 1: 700 WEST GRANADA BOULEVARD CITY: ORMOND BEACH STATE: FL ZIP: 32174 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false true false 0001890183 XXXXXXXX 03-31-2024 03-31-2024 Holland Advisory Services, Inc.

700 WEST GRANADA BOULEVARD ORMOND BEACH FL 32174

13F HOLDINGS REPORT 028-21515 000136302 801-110617 N Kalon Hoard 3866717526 Kalon M Hoard Ormond Beach FL 04-10-2024 0 43 91257585 false INFORMATION TABLE 2 03-31-2024.xml ALTRIA GROUP INC COM 02209S103 329303 7549 SH SOLE 0 0 0 7549 AMGEN INC COM 031162100 380642 1339 SH SOLE 0 0 0 1339 APPLE INC COM 037833100 1331950 7767 SH SOLE 0 0 0 7767 BOEING CO COM 097023105 232327 1204 SH SOLE 0 0 0 1204 BROWN & BROWN INC COM 115236101 642411 7338 SH SOLE 0 0 0 7338 CARNIVAL CORP UNIT 99/99/9999 143658300 283848 17371 SH SOLE 0 0 0 17371 CATERPILLAR INC COM 149123101 315546 861 SH SOLE 0 0 0 861 CISCO SYS INC COM 17275R102 211192 4231 SH SOLE 0 0 0 4231 COMCAST CORP NEW CL A 20030N101 321833 7424 SH SOLE 0 0 0 7424 DISNEY WALT CO COM 254687106 270705 2212 SH SOLE 0 0 0 2212 EXXON MOBIL CORP COM 30231G102 642013 5523 SH SOLE 0 0 0 5523 HOME DEPOT INC COM 437076102 209866 547 SH SOLE 0 0 0 547 HUBBELL INC COM 443510607 336078 810 SH SOLE 0 0 0 810 INTERNATIONAL BUSINESS MACHS COM 459200101 238073 1247 SH SOLE 0 0 0 1247 INVESCO QQQ TR UNIT SER 1 46090E103 432910 975 SH SOLE 0 0 0 975 ISHARES TR RUS 2000 GRW ETF 464287648 287369 1061 SH SOLE 0 0 0 1061 ISHARES TR CORE S&P MCP ETF 464287507 11106526 182854 SH SOLE 0 79 0 182775 ISHARES TR S&P MC 400VL ETF 464287705 245576 2076 SH SOLE 0 0 0 2076 ISHARES TR CORE S&P SCP ETF 464287804 1054603 9542 SH SOLE 0 31 0 9512 ISHARES TR CORE S&P500 ETF 464287200 20663541 39304 SH SOLE 0 29 0 39276 ISHARES TR S&P 500 GRWT ETF 464287309 342517 4056 SH SOLE 0 0 0 4056 ISHARES TR RUS MD CP GR ETF 464287481 1023172 8964 SH SOLE 0 0 0 8964 ISHARES TR RUS MDCP VAL ETF 464287473 397057 3168 SH SOLE 0 0 0 3168 ISHARES TR CORE MSCI EAFE 46432F842 831274 11200 SH SOLE 0 0 0 11200 JOHNSON & JOHNSON COM 478160104 390490 2468 SH SOLE 0 0 0 2468 JPMORGAN CHASE & CO COM 46625H100 719157 3590 SH SOLE 0 0 0 3590 MCDONALDS CORP COM 580135101 708415 2513 SH SOLE 0 0 0 2513 MERCK & CO INC COM 58933Y105 211306 1601 SH SOLE 0 0 0 1601 MICROSOFT CORP COM 594918104 1505965 3579 SH SOLE 0 0 0 3579 MONDELEZ INTL INC CL A 609207105 616546 8808 SH SOLE 0 0 0 8808 PACER FDS TR US CASH COWS 100 69374H881 13187592 226942 SH SOLE 0 0 0 226942 PACER FDS TR PACER US SMALL 69374H857 7062955 143673 SH SOLE 0 0 0 143673 PACER FDS TR DEVELOPED MRKT 69374H873 11510928 360279 SH SOLE 0 179 0 360101 PHILIP MORRIS INTL INC COM 718172109 744276 8124 SH SOLE 0 0 0 8124 PROCTER AND GAMBLE CO COM 742718109 606751 3740 SH SOLE 0 0 0 3740 SELECT SECTOR SPDR TR FINANCIAL 81369Y605 268304 6370 SH SOLE 0 0 0 6370 VANGUARD INDEX FDS TOTAL STK MKT 922908769 1737770 6686 SH SOLE 0 0 0 6686 VANGUARD INDEX FDS VALUE ETF 922908744 493374 3029 SH SOLE 0 0 0 3029 VANGUARD INDEX FDS SM CP VAL ETF 922908611 263723 1374 SH SOLE 0 0 0 1374 VANGUARD SCOTTSDALE FDS INT-TERM CORP 92206C870 8119771 100854 SH SOLE 0 150 0 100704 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 325046 1780 SH SOLE 0 0 0 1780 VISA INC COM CL A 92826C839 231789 831 SH SOLE 0 0 0 831 WALMART INC COM 931142103 423095 7032 SH SOLE 0 0 0 7032